Video isn't just the key to multifamily marketing—it can completely transform resident engagement and even maintenance, too. Robyn Tyner, senior director of marketing at Realync, joins the podcast to explain Realync's breakthrough video offerings. She also shares powerful branding exercises that you can do with your team: from the "Comparison Game" to "Front Page News."Connect with Robyn:https://www.linkedin.com/in/robyn-tyner/https://www.realync.com/Connect with Neil:https://www.neilhelsper.com/

For multifamily operators, collecting funds from past residents can be a major hassle. And the traditional approach is unpleasant for everyone involved. It doesn't have to be that way, says Janis Rossi, SVP of Marketing at Pay Ready. She reveals how Pay Ready takes a friendlier, tech-driven approach to the recovery process—striking the balance of humanity and AI that every proptech company is striving for. Connect with Janis:https://www.linkedin.com/in/janisrossi/https://www.payready.com/Connect with Neil:https://www.neilhelsper.com/

What if property owners and managers could gamify the tasks that make their businesses run? CEO Savannah Wheeler is doing just that with Apartment Snapshot, an app that leverages human psychology—and our innate desire to compete—to help properties perform better. She joins the podcast to talk about marketing challenges, reveal what the C-suite is looking for in proptech software, and explain how Apartment Snapshot can help with employee retention. Connect with Savannah:https://www.linkedin.com/in/savannah-m-wheeler/https://www.apartmentsnapshot.com/Connect with Neil:https://www.neilhelsper.com/

Dhara Patel, CEO of Outer Realm, sees 70% of clients return for another project. How does she do it? By developing renderings with tech from the video game industry, going above and beyond industry standards, and challenging her team to think differently. She joins the podcast to share the secrets of her success and explain how Outer Realm helps developers sell units before they're even built.Connect with Dhara:https://www.linkedin.com/in/dharapatel001/https://www.outerrealmvr.com/Connect with Neil:https://www.neilhelsper.com/

In multifamily, finding the right software can be a job in itself—as Bobbi Steward, founder of Revyse, experienced firsthand in her previous roles. Bobbi joins the podcast to explain how the Revyse platform and community help buyers make smarter decisions. She also reveals what 92% of software buyers are looking for and shares how Revyse will ensure that multifamily won't be "10 years behind" ever again. Connect with Bobbi:https://revyse.com/https://www.linkedin.com/in/bobbisteward/Connect with Neil:https://www.neilhelsper.com/

The for-sale-by-owner experience is currently "like crawling through broken glass," says James P. Schlimmer. But that's about to change with the launch of his new platform, efizbo. James joins the podcast to explain how efizbo streamlines the process from listing all the way to closing, why real estate agents will leverage efizbo's technology in the future, and why he's so interested in emerging real estate markets like East Africa.Connect with James:https://www.efizbo.com/https://www.linkedin.com/in/james-p-schlimmer/Connect with Neil:https://www.neilhelsper.com/

Simon Seroussi joins me to explain how the SuiteOp platform helps short-term rental hosts & hotels to work smarter and improve the guest experience. We also talk about Simon's personal journey from early Airbnb host to the manager of a 200+ unit residential building, the importance of building a strong in-house team, and why he and his co-founder chose to start the company in Philadelphia instead of NYC.Connect with Simon:https://www.suiteop.com/https://www.linkedin.com/in/simonseroussi/Connect with Neil:https://www.linkedin.com/in/neil-helsper/

What if real estate agents could spend all their time using their superpowers—connecting with clients and closing deals—and automate the rest? That's the vision behind RealtyTek, created by DeLinda K. Armstrong. On this episode, we discuss how her app helps agents increase sales, why she's chosen to build RealtyTek without VC funding, and why agents are still so critical even in an age of disruption.Connect with DeLinda:https://realtytek.io/https://www.linkedin.com/in/delinda-k-armstrong-762bb135/Connect with Neil:https://www.linkedin.com/in/neil-helsper/

Katie O'Shea, director of marketing at Green Generation, visits the show to explain how she and her team are selling sustainability through better marketing messages. We also discuss why proptech is essential for battling climate change, and why doing nothing is the riskiest move for anyone who owns or operates a building. Connect with Katie:https://www.greengen.com/https://www.linkedin.com/in/katieoshea19/Connect with Neil:https://www.neilhelsper.com/

Has your brand found its tribe yet? Gary Chance, VP of marketing & partnerships at Prescriptive Data, joins us to explain why tribe-building and behavioral science guide his team's work. He also shares wisdom on balancing brand vs. performance, how to make customers feel safe, and what proptech marketers can learn from consumer brands. Connect with Gary:https://www.prescriptivedata.io/https://www.linkedin.com/in/gnchanceConnect with Neil:https://www.neilhelsper.com/

CEO and founder Tom Schickel joins the pod to talk about Renter Insight and their marketing & management solution for smaller property owners. We also discuss how to shake a target market out of complacency, talk about how to leverage your past experience for new business ventures, and I digress on the rising cost of bowling these days. Connect with Tom:https://www.renterinsight.com/https://www.linkedin.com/in/tomdepositiqConnect with Neil:https://www.neilhelsper.com/

Madison Rifkin, founder of Mount, sits down with Neil to talk about Mount's marketplace for vacation rental upsells & experiences. She explains how her idea for a new bike lock evolved into the company she's built today, why co-founders are overrated, and how Mount will reshape the STR and boutique hotel stay. Connect with Madison:https://www.rentmount.com/https://www.linkedin.com/in/madison-rifkin-23037712aConnect with Neil:https://www.neilhelsper.com/

Daniella Lang, product marketer at Landa, jumps on the podcast to explain how she and her teammates have built the Robinhood of real estate investing. Plus, she and Neil talk authentic branding and Daniella reveals why Discord is Landa's best source of customer feedback.Learn more about Landa and Daniella Lang:https://landa.app/https://www.linkedin.com/in/daniella-lang/Connect with Neil:https://www.neilhelsper.com/

Siobhan Park, director of training & marketing at Repli, joins the show to explain why a recent rebrand has been a gamechanger for the company. She and Neil discuss how Repli aligned its branding with company culture, how she balances disruption and familiarity in the company's marketing, and why she thinks purpose-driven brands are the future of proptech.Learn more about Repli and Siobhan Park:https://www.repli360.com/https://www.linkedin.com/in/siobhanpark/Connect with Neil:https://www.neilhelsper.com/

Zach Gorman, co-founder at BHR, joins the pod to explain why BHR's Real Reports are the ultimate source of data for real estate agents and their buyers. He and Neil discuss how BHR pulls tens of thousands of data points about a property, the challenges the proptech industry is facing, and how a background in mountaineering informed his startup journey. Learn more about BHR and Zach Gorman:https://bhr.fyi/https://www.linkedin.com/in/zgorman00/Connect with Neil:https://www.neilhelsper.com/

Multifamily is a fragmented industry with even more fragmented data. Nick Marino, co-founder and CEO of TruLiv, joins Neil to discuss how TruLiv's data will enable smarter investing in this multi-trillion dollar asset class, why sharing your idea is the best startup strategy, and why he's willing to track down dusty old CD-ROMs for better data.Learn more about Nick and TruLiv:https://www.trulivco.com/Connect with Neil:https://www.neilhelsper.com/

April Wong, SVP of Marketing at Fortress PropTech, joins Neil to talk "future flex" property management, discuss what she's learned from the best marketers in America, and hatch a billion-dollar idea for a Airbnb-Soho House hybrid.