Business for Good Podcast

Paul Shapiro

Join host Paul Shapiro as he talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world’s most pressing problems. Whether it’s climate change, unsustainable agricultural practices, cyber threats, coral reef die-offs, nuclear waste storage, plastic pollution, or more, many of the world’s greatest challenges are also exciting business opportunities. On this show, we feature business leaders who are marrying profit and purpose by inventing solutions to both build a better world and offer investors a bang for their bucks. read less
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Episodes

Fishing for Progress in Asia: Avant Meats
3d ago
Fishing for Progress in Asia: Avant Meats
Asia is leading the world when it comes to semiconductors, solar panels, wind turbines, and other technologies critical for the future. In a time when several US states are seeking to ban the sale of cultivated meat, Asia seems to be leaning into the technology, and one of the most mature companies in the space there is Avant Meats.  Founded in Hong Kong in 2018 and having raised about $15 million USD to date, Avant Meats is focused on making a dent in Asian seafood demand. In this episode, Avant founder and CEO Carrie Chan discusses why her focus is seafood, what scale she’s at and where she hopes to soon go, and how long she thinks it will be before cultivated fish might reach one percent market share in Asia.  As you’ll hear in this conversation, Avant Meats is already animal component-free in its feedstock for its fish cells, and it’s cultivating inside a 250L bioreactor to generate the material for its public tastings. Now headquartered in Singapore, the company intends to grow there and eventually branch throughout Asia, a project for which it’s currently fundraising. Discussed in this episode This episode is the seventh in our multi-part podcast series on cultivated meat. The previous six episodes include BlueNalu, Eat Just, Fork & Good, Mosa Meat, New Harvest, and Aleph Farms. China alone consumers 65 million tons of seafood annually.  Carrie points to how China rapidly transformed the small fishing village of Shenzhen into a metropolis, and what relevance this has for cultivated meat scaling. More about Carrie Chan Carrie Chan is the co-founder and CEO of Avant Meats. She’s a seasoned business executive with a passion for the environment, particularly the impact of our food supply on the planet. With experiences in strategy and general management, she also managed major greenfield Capex projects from conception to revenue-generating operations. She is a Bloomberg New Economy Catalyst 2022 and holds an MBA from INSEAD. Carrie co-founded Avant with Dr Mario Chin in 2018 in Hong Kong, the first cultivated fish company in Asia, and expanded to Singapore in 2021. Avant’s technology offers a system to produce nutritious, tasty fish and functional proteins directly from fish cells at economically viable costs. The group’s end-to-end technology platform also allows continuous new product development from scratch to production.   Avant aims to be a global leader in producing traceable and sustainably cultivated proteins in a fully contained environment for food, skincare, and functional applications. Avant now has a presence in Singapore and Greater China. Avant has also been awarded Technology Pioneer and Global Innovator by the World Economic Forum and featured in Reuters, Financial Times, TIME, Forbes, The Telegraph, South China Morning Post, and CCTV. For more information, please visit www.avantmeats.com. At Avant, Carrie provides the vision, guides the strategy and supervises the implementation.
Fishing for High-Margins in Cultivated Seafood: BlueNalu’s Path to Scale
Apr 19 2024
Fishing for High-Margins in Cultivated Seafood: BlueNalu’s Path to Scale
BlueNalu is one of the better-funded companies when it comes to cultivated meat. Having raised more than $100 million, including about $35 million toward the end of 2023—a notoriously difficult time to fundraise—their founder and CEO Lou Cooperhouse is optimistic about their path to success. But as you’ll hear in this episode, Lou isn’t working to compete against the commodity meats like chicken, pork, and beef. Rather, he’s pursuing a strategy to compete against products that are exponentially higher-cost, like bluefin tuna, which can often sell for more than $100 a pound. In this conversation, Lou lays out his vision for a future BlueNalu factory with multiple 100,000 liter cultivators churning out some of the priciest oceanic delicacies. And because of this high price point, Lou thinks that his economic model is among the most attractive out there. We also talk about BlueNalu’s collaborations in Asia, Europe, the Middle East, and US, and what he thinks the biggest barriers to success are, and more. Discussed in this episode This episode is the sixth in our multi-part podcast series on cultivated meat. The previous five episodes include Eat Just, Fork & Good, Mosa Meat, New Harvest, and Aleph Farms. BlueNalu’s recent $33.5 million fundraise. Lou recommends reading Great by Choice and First, Break All the Rules Lou was a guest on the show more than four years ago in Episode 32! Lou is affiliated with the Rutgers Food Innovation Center. More about Lou Cooperhouse Lou Cooperhouse is recognized as a leading global authority in food business innovation and technology commercialization, with extensive leadership experiences throughout his 40-year career in the food industry.  He is a results-driven professional, and has led cross-functional teams in a wide array of industry settings that include: multinational corporations, foodservice and retail operations, new business startups, mid-sized and family-run companies, university entrepreneurship and innovation centers, and industry trade associations.   With his deep and diverse understanding of the food industry, Lou has spoken at hundreds of conferences throughout his career, specializing in food trends, disruptive technologies, and global best practices in business innovation and incubation.
Is the Future of Cultivated Meat in Thailand? Aleph Farms is Betting on It
Apr 12 2024
Is the Future of Cultivated Meat in Thailand? Aleph Farms is Betting on It
When you think about cultivated meat, Thailand isn’t exactly the first country that comes to mind. Sure, you may think about the US, Netherlands, Israel, and Singapore. But the Southeast Asian kingdom is where Israeli cultivated meat juggernaut Aleph Farms recently announced its first commercial factory will be.  Having just received Israel’s first regulatory approval to sell cultivated meat—and the world’s first regulatory approval for cultivated beef in particular—Aleph Farms CEO Didier Toubia discusses his company’s rollout strategy with me in this conversation. As you’ll hear, Aleph wants to start by selling limited quantities in Israel within 2024, but the company intends to operate its first plant in Thailand with what Didier calls an “asset light” pilot facility capable of producing 1,000 tons a year. For those of you who aren’t mathletes, that’s about two million pounds of finished cultivated meat product—”finished” meaning finished goods that are a hybrid of animal cells and plant-based ingredients as well. Of course, two million pounds is a vast quantity compared to the volume of cultivated meat that’s been produced thus far, but it’s not even a rounding error in Asia’s meat demand, let alone global meat demand. So how long will it be before Didier thinks the cultivated meat sector will make a real dent in animal meat demand? You can hear his answer in this episode! Despite negative headlines surrounding the space lately, Didier claims he’s more optimistic than ever before about his prospects for success, and that he’s still fighting to have $1 billion in revenue within the next 10 years. You can hear him explain why he thinks that’s realistic in this conversation.  Discussed in this episode This episode is the fifth in a multi-part podcast series on cultivated meat. The previous four episodes include Eat Just, Fork & Good, Mosa Meat, and New Harvest. We discussed Aleph Farms and the impact of the 10/7 Hamas massacre in Israel in our recent episode with Kitchen CEO Jonathan Berger. Aleph Farms’ recent announcement to move to set up shop in Thailand, partnering with Fermbox Bio. Didier attended The Better Meat Co.’s Night Under the Fermenters. The global meat market is worth about $1.5 trillion. Didier’s recent Fast Company op-ed explaining his regret about cultivated meat timeline predictions. More about Didier Toubia Didier Toubia is the Co-Founder and CEO of Aleph Farms. He’s a Food Engineer and Biologist who led two medical device companies and co-invented over 40 patent families; Co-Founder and CEO of IceCure – went public in 2010, and CEO of NLT Spine – acquired by SeaSpine in 2016. He was trained at AgroSup in Dijon, France, and was awarded with a specialized masters degree from ESCP Business School. Didier holds a joint Executive MBA degree from the Kellogg and Recanati business schools, USA and Israel.
Flying Cars or Electric Cars? Isha Datar’s Thoughts on Where Cultivated Meat Tech Stands Today
Apr 5 2024
Flying Cars or Electric Cars? Isha Datar’s Thoughts on Where Cultivated Meat Tech Stands Today
When the New York Times recently ran an opinion column declaring the infant fatality of the cultivated meat industry, Isha Datar, CEO of New Harvest, was quoted as saying of the sector, “this is a bubble that is going to pop.” Given that New Harvest is intended to promote and advance the field, what did Isha mean by this? She expounded on that thought in a 2,000-word commentary asserting that while she disagrees with the columnist’s conclusion that cultivated meat can never become a viable reality, she believes that the sector has been plagued by “exaggerations, lies, and broken promises.” In this episode, Isha and I talk about what she’s referring to, the difference she sees between cellular agriculture via precision fermentation (e.g., Perfect Day and EVERY) and cellular agriculture aimed at producing actual animal meat (e.g., Eat Just and Mosa Meat), whether cultivated meat is more like flying cars (a far future technology) or electric cars from 15 years ago (not yet ready, but realistically possible), what pathway forward she sees toward actually fulfilling the promise to end the factory farming of animals.  Discussed in this episode Isha’s first appearance in 2020 on this show, Episode 42 Our recent episodes in this podcast series on cultivated meat with Eat Just, Fork & Good, and Mosa Meat. New Harvest’s thoughts on the recent NY Times opinion column on cultivated meat The EU’s FEASTS program: Fostering European Cellular Agriculture for Sustainable Transition Solution The Tufts University Institute for Cellular Agriculture Isha recommends reading The Generosity Network by Jennifer McCrea More about Isha Datar Isha has been pioneering cellular agriculture since 2009, driven by a passion to see transformative technology create a better world. In 2010, Isha published "Possibilities for an in-vitro meat production system" in Innovative Food Science and Emerging Technologies; thus began her quest to establish the field of cell ag.  Isha became Executive Director of New Harvest in 2013. She co-founded Muufri (now Perfect Day) and Clara Foods in 2014, and soon after passed her founding equity to New Harvest in full to establish the first endowment for cell ag research. In 2015 she named the field "cellular agriculture" - officially creating a category for agriculture products produced from cell cultures rather than whole plants or animals. She is a Shuttleworth Foundation Fellow and also served as a Director’s Fellow at the MIT Media Lab.  Isha has a BSc. in Cell and Molecular Biology from the University of Alberta and a Masters in Biotechnology from the University of Toronto.
Mark Post, A Decade After the First Cultivated Burger
Mar 29 2024
Mark Post, A Decade After the First Cultivated Burger
In 2013, Dr. Mark Post shocked the world when he debuted the world’s first-ever burger grown from animal cells. Weighing in as a quarter-pounder, the burger carried a price tag of a mere $330,000—all of which was funded by Google co-founder Sergey Brin.  A decade later, what does Mark think about the movement and the industry he helped birth?  When his burger was debuted, a grand total of zero companies existed to commercialize what would come to be called cultivated meat, no serious investment dollars had flowed into cultivated meat research, yet hopes were high that such meat would be on the market within a decade. In this episode, Mark offers why he thinks his timeline predictions in 2013 were proven too optimistic, what he thinks the biggest hurdles to success were and are, and what inventions still must be made to give cultivated meat a shot at making a dent in the number of animals used for food. Discussed in this episode Mark recommends reading the journal Nature Food. Paul’s book Clean Meat tells Mark’s tale, and is coming out as an updated paperback edition on April 9, 2024! More about Mark Post Dr. Mark Post, MD/PhD, has had several appointments as assistant professor at Utrecht University, Harvard University, as associate professor at Dartmouth college, and as full professor at Eindhoven University of Technology and Maastricht University. He currently holds the chair of the Physiology Department at Maastricht University. He is visiting professor at Harvard, University of Modena and faculty at Singularity University.  His main research interest is the engineering of tissues for medical applications and for food. The medical applications focus on the construction of blood vessels that can be used as grafts for coronary artery bypass grafting. Tissue engineering for Food has lead to the development of cultured beef from bovine skeletal muscle stem cells in an effort to transform the traditional meat production through livestock.  Dr Post co-authored 165 papers in leading peer-reviewed scientific journals and received during his career over 50 million dollars in funding and awards from different sources including government, charity and industry. He presented the world’s first hamburger from cultured beef in the August 2013 and is working on improvements and scaling up the production of cultured meat.  He received the World Technology Award from AAAS/Times/Forbes for invention with the biggest potential for environmental impact. Dr Post is CSO and co-founder of MosaMeat and of Qorium, two companies that aim to commercialize meat and leather applications of tissue engineering. He is CEO of Cell2Tissue, which is a developer of technologies in tissue engineering for consumer and health applications.
Are Smaller Cultivators the Answer for Cultivated Meat’s Success? Niya Gupta Thinks So
Mar 22 2024
Are Smaller Cultivators the Answer for Cultivated Meat’s Success? Niya Gupta Thinks So
Some of the companies in the cultivated meat space are betting that massive stainless steel cultivators—think 100,000L to 250,000L—are the path to commercialization. Niya Gupta, CEO of Fork and Good, is thinking smaller.  She argues that there may be a more realistic path using a larger number of smaller tanks, void of the impellers that agitate the more conventionally used reactors in the sector.  Founded in 2018, the company was spun out of Modern Meadow, the first-ever cultivated animal product company which is now focused on materials like leather rather than meat. Having raised more than $20M in its first six years, Fork and Good just held its first-ever tasting of the animal cells they’re growing, and as you’ll hear in this conversation, it was a real success.  Does Niya think that the cultivated meat industry can make up one percent of the conventional meat industry’s volume within the next decade? Listen to her insights in this episode for the answer to that question! Discussed in this episode Niya recommends reading Man’s Search for Meaning, which she re-reads annually. Paul mentions that a quote from Man’s Search for Meaning was read by the officiant at his wedding. That quote follows: “The truth – that Love is the ultimate and highest goal to which man can aspire. Then I grasped the meaning of the greatest secret that human poetry and human thought and belief have to impart: The salvation of man is through love and in love.” Niya also recommends reading Radical Candor and Mindset. Modern Meadow is profiled in Clean Meat, including the new (2024) paperback edition. More about Niyati Gupta Niya Gupta is the co-founder and CEO of Fork & Good, a cultivated meat company addressing the high costs of the industry with a novel and patented approach in cell culture that produces meat more efficiently than cows and pigs. Niya was also the CEO of Comcrop, a vertical farming startup in Singapore selling greens into major supermarkets. Prior to this she had spent more than 10 years in food and conventional agriculture businesses, including at McKinsey and Syngenta. She holds an MBA and MPAID from Harvard, and an Economics BA from Yale.
Josh Tetrick on the Future of the Cultivated Meat Movement
Mar 15 2024
Josh Tetrick on the Future of the Cultivated Meat Movement
If you listened to the last episode, you already know that there’s an updated paperback edition of my book Clean Meat that’s coming out April 9, 2024. I announced in that episode that, aligning with that release, this show will be devoted for a couple months exclusively to interviews with leaders in the cultivated meat space, many of whom are profiled in the book.  And there’s perhaps no person in the cultivated meat sector who’s generated more headlines than Josh Tetrick, CEO of both Eat Just and Good Meat. Along with people like Mark Post and Uma Valeti, both of whom will also be guests in this podcast series, Josh was one of the first entrepreneurs to devote resources to trying to commercialize cultivated meat. And his company, Good Meat, indeed was the first company ever to win regulatory approval anywhere—in Singapore—and start selling real meat grown without animal cells.  In the new paperback edition of Clean Meat I detail the process of that Singaporean regulatory approval and the world’s first historic cultivated meat sale. And while Good Meat has gone on to raise hundreds of millions of dollars in venture capital and garner US regulatory approval as well, the company admittedly hasn’t yet achieved the goals it set out for itself in the early days.  In the recent New York Times obituary for cultivated meat, the author Joe Fassler writes, “The book ‘Clean Meat’ describes Mr. Tetrick looking at factory drawings and saying, ‘By 2025, we’ll build the first of these facilities,’ and by 2030, ‘we’re the world’s largest meat company.’” Today, in 2024, Good Meat no longer has an aspiration of a 2025 major cultivated meat plant, and the idea of being the world’s largest meat company by 2030 seems relatively  unlikely. But as you’ll hear in this interview, Josh Tetrick remains cautiously optimistic about a future for the cultivated meat industry, despite negative headlines that are, at least for the time being, dampening some investors’ enthusiasm for the space. In this episode, Josh and I have a frank discussion about the cultivated meat sector, how it may be able to scale, what the economics could look like, whether Josh thinks it’s realistic to make a dent in total animal meat demand, and more.  Long-time listeners of the show will remember that Josh also was a guest on this podcast way back in 2019 on Episode 23. In that conversation, we discussed how he remains resilient in the face of adversity. I recommend going back and listening to that inspirational episode for sure, and I’m glad to have Josh back on the show to offer his point of view of where things stand in the movement to divorce meat production from animal slaughter today. Discussed in this episode Josh recommends reading Thinking, Fast and Slow. Our 2019 episode with Josh, Episode 23. A 2013 Washington Post obituary for electric cars.  More about Josh Tetrick Josh Tetrick is CEO & co-founder of Eat Just, Inc., a food technology company with a mission to build a healthier, safer and more sustainable food system in our lifetimes.  The company's expertise, from functionalizing plant proteins to culturing animal cells, is powered by a world-class team of scientists and chefs spanning more than a dozen research disciplines. Eat Just created one of America’s fastest-growing egg brands, which is made entirely of plants, and the world’s first-to-market meat made from animal cells instead of slaughtered livestock.  Prior to founding Eat Just, Tetrick led a United Nations business initiative in Kenya and worked for both former President Clinton and Liberian President Ellen Johnson Sirleaf. As a Fulbright Scholar, Tetrick taught schoolchildren in Nigeria and South Africa and is a graduate of Cornell University and the University of Michigan Law School.  Tetrick has been named one of Fast Company’s “Most Creative People in Business,” Inc.’s “35 Under 35” and Fortune’s “40 Under 40.” Eat Just has been recognized as one of Fast Company’s “Most Innovative Companies,” Entrepreneur’s “100 Brilliant Companies,” CNBC’s “Disruptor 50” and a World Economic Forum Technology Pioneer.
Incubating Tomorrow’s Alt-Protein Unicorns: The Kitchen
Feb 15 2024
Incubating Tomorrow’s Alt-Protein Unicorns: The Kitchen
If you’ve spent any time in the startup ecosystem, you start realizing pretty quickly that the US isn’t alone in producing a lot of startups, but that there are some very small countries, like Israel and Singapore, that consistently punch above their weight when it comes to new company creation. In fact, Israel is often known as the startup nation, and there’s even a popular book on the topic with that very title.  And if you’re in the startup food technology space, whether in Israel or elsewhere, there’s one name you’re sure to know: The Kitchen.  Founded a decade ago, The Kitchen has incubated some of the best known alt-protein startups out there, from cultivated meat-maker Aleph Farms to precision fermentation alt-dairy company ImaginDairy, to plant-based egg creator Zero Egg, and more. As you’ll hear in this conversation, The Kitchen invests seven-figures in each startup that joins its incubator in addition to providing lab space, culinary equipment, governance and corporate setup advice, and more.  For the past decade since its founding, The Kitchen has been run by the same CEO, Jonathan Berger, and we’ve got him on the show this episode. Under his tenure, the incubator has made 27 investments in startups that have ultimately gone on to raise about $350 million USD.  In this conversation, Jonathan and I talk about everything from why Israel is so startup-friendly, to why it has so many vegetarians, to why the alt-meat industry has hit such a rough patch around the world, and how the Hamas massacre on October 7th has affected the Israeli startup community. It’s a riveting discussion with someone who’s been at the helm of the Israeli food tech space for many years. Discussed in this episode Our past episodes with VC Steve Jurvetson, Sabra Hummus CEO Joey Bergstein, and Israeli AI expert Noa Weiss. The Kitchen organizes the Food Tech IL conference. Jonathan recommends reading The Hard Thing about Hard Things. We also discuss The Startup Nation: The Story of Israel's Economic Miracle  More about Jonathan Berger Jonathan is one of the pioneers of the Israeli food tech community and has led The Kitchen, the first Israeli food tech incubator, since its inception in 2014. The Kitchen, owned by the Strauss Group and supported by the state of Israel, has been investing in early-stage Israeli food tech startups aiming to support “Better Industry, Better Food, Better World.” Since Jonathan has been leading The Kitchen activity, the portfolio grew to 26 startups who have raised capital of over $340M. Jonathan brings a unique combination of experience in tech and food businesses serving in leadership positions. He founded and is still a director in Copia-Agro, an early stage ag tech fund. Jonathan is a board member in Aleph Farms, ImaginDairy, Amai Proteins, Zero Egg, and other food tech startups built by The Kitchen. Jonathan holds a BSc in Industrial Engineering & an EMBA from Kellogg and Tel-Aviv University.
When Nonprofits Start Businesses: Garden for Wildlife and the National Wildlife Federation
Feb 1 2024
When Nonprofits Start Businesses: Garden for Wildlife and the National Wildlife Federation
Most startups are founded by entrepreneurs hopeful that their idea will be the next big thing and pad their bank accounts in the process. Yet sometimes companies are started not by enterprising capitalists, but rather by a far less likely progenitor: nonprofit charities.  That’s exactly what happened when the nonprofit National Wildlife Federation decided to spin out a for-profit corporation devoted to advancing the charity’s mission to protect wildlife. The company, Garden for Wildlife, is already selling native plants to homeowners seeking to make their yards a bit more nonhuman-friendly. The basic premise is this: Too much wilderness has been destroyed by humanity for us to only rely on parks and preserves to give wildlife a chance to survive. While much of the animal biomass alive today is comprised of the animals who we farm for food, if we want to give free-living animals like songbirds a chance, we need to turn over a portion of our lawns and corporate landscapes into wildlife-friendlier corridors, or what author Douglas Tallamy calls “Homegrown National Park” in his book on this topic, Nature’s Best Hope. Take the state where I lived most of my life, Maryland, as one example. Maryland alone has more lawn than two times the land allocated to its state parks, state forests, and wildlife management areas—all combined. Sadly though, lawns are essentially biological wastelands capable of supporting less than 10 percent of life that a more natural landscape can support. So why do we do it? Why do we Homo sapiens like to create these nearly lifeless lawns wherever we go? In short, we do it because it makes us feel safe. Evolutionary psychologists suggest that humans prefer unobstructed views of our surroundings because that’s what kept us safe on the African savannah where we evolved. As a result, as we’ve spread off the savannah and across the globe, we’ve transformed forested ecosystems into something akin to our ancestral home. And this isn’t something that only started only once civilization was founded. Even tribal hunter-gatherers living in forests are often proficient at deforesting their surroundings.  So that’s the bad news.The good news is that homeowners can actually do quite a lot to make their yards more welcoming to pollinators and other friendly creatures. The key is to ditch part or all of your invasive, water-thirsty lawn and replace it with a beautiful array of native plants and trees that will attract butterflies, hummingbirds, songbirds, and other amazing and harmless animals to your property. But where to start? That’s where Garden for Wildlife comes in. Its entire business model is to make it easy for you to do just that without becoming an ecologist yourself. Just type in your zip code on their web site and check off which species you hope to attract, and they’ll show you a menu of attractive plants native specifically to your region that you can order straight from their site, delivered to your front door. Profiled by Martha Stewart Living and Better Homes and Gardens, Garden for Wildlife has raised $5 million from investors (primarily its founder, the National Wildlife Federation) and is already bringing in an annual revenue of $1 million. The company is also crowdfunding now, meaning for an investment as low as $250, you can own shares in this startup. And we’ve got their CEO, Shubber Ali, on the show to talk all about it. While I’ve not personally used their services, my wife Toni and I four years ago removed our front lawn in Sacramento and replaced it with a tiny little meadow of native, drought-tolerant plants. Combined with a water fountain for avian visitors, since then our front yard has become a Mecca for hummingbirds, songbirds, and other little neighbors we love watching. And it’s even become a frequent stop for our human neighbors, who we regularly catch photographing the flowering beauty and bringing their kids by to enjoy the sight. In other words, our own little Homegrown National Park has made life not only better for wildlife, but for a lot of humans, too.  This is an interesting story about one charity’s decision to use the power of commerce to advance their cause. I’ll let their CEO Shubber Ali tell you all about it. Discussed in this episode Check out Nature’s Best Hope by Douglas Tallamy, which is entirely about this topic. Shubber recommends reading Last Child in the Woods. Shubber also recommends TED talks by Patti Maes and Simon Sinek Want to quickly identify birds by sound? Merlin’s got you. My wife and I were influenced by Nancy Lawson’s resource, The Humane Gardener. More about Shubber Ali Shubber Ali is CEO of Garden for Wildlife.  He is a father, husband, avid gardener, and loves nature - and it’s those last two things that led to his current role.   He has spent over thirty years helping companies solve their most complicated and difficult problems through innovation, identifying growth opportunities, enabling technologies and platforms. He was the VP and Global Lead for the Elevate team at Elastic from April 2021 to June 2022, and prior to that he was one of Accenture’s global leads for digital innovation from September 2017 to April 2021, where he worked with the National Wildlife Federation to create the Garden for Wildlife business.  He has also served as VP of Strategic Innovation at Salesforce. He has co-founded multiple consumer technology companies, some successes including Centriq (acquired) and Flaik (privately held), and some great learning experiences (aka “failures”).  He serves as an advisor to numerous startups.  In addition, Shubber has served for 9 years on the Advisory Board to the McDonough School of Business at Georgetown (where he has also been an adjunct professor of Innovation Management  in the Executive MBA program) and a guest lecturer for the Emory University Executive MBA program.  Since 2014, he also has served as a member of the global advisory STAR program for Airbus.
Can Tech Improve Farm Animals’ Lives? Robert Yaman Is Betting On It
Jan 15 2024
Can Tech Improve Farm Animals’ Lives? Robert Yaman Is Betting On It
Many times when we talk about technology that can improve animal welfare, we’re talking about innovations that either have displaced or could displace the use of animals. Think for example about cars replacing horse-power, kerosene replacing whale oil, and animal-free meats displacing factory farming of animals. But can technology also be used to make better the lives of animals who are still being used? Long-time tech enthusiast and animal advocate Robert Yaman is betting on that idea, and has launched a new charity, Innovate Animal Ag, designed to help the animal-use industries implement such new technologies. In its first few months, the organization has already raised hundreds of thousands of dollars and is now working to implement two technologies in particular which could reduce the suffering of vast numbers of chickens: in-ovo sexing of eggs in hatcheries and on-farm hatching of chickens used for meat. You may know already that the egg industry has little use for male chicks, and this type of bird grows too slowly for the male chicks to be of interest to meat producers. As a result, billions of male chicks are killed on the first day of their lives at hatcheries around the world, often by grinding, gassing, crushing, or other gruesome methods. Innovate Animal Ag, however, is proposing that hatcheries determine the sex of the egg long before hatching so these unfortunate males are never birthed into such an unwelcoming world in the first place. Led by Germany’s new legislation on the topic, already many egg hatcheries in Europe have implemented the technology, and Innovate Animal Ag believes that producers in the US will soon benefit from this European innovation as well. This is a riveting conversation with an insightful thinker and do-er who’s devoted his life to using technology to advance animals’ interests. From starting his own cultivated meat company, to working at another cultivated meat company for years, to now launching his own nonprofit seeking to work with animal producers rather than just against them, Robert’s someone whose opinions I’m always interested in hearing and I think you will be too. And as you’ll hear in this episode, he’s also a great musician! Discussed in this episode Robert founded Kiran Meats, a cultivated meat startup, and later joined Mission Barns where he worked to advance the cultivation of animal fat cells. Robert recommends reading The Innovator’s Dilemma and the Stratechery blog. Robert’s latest column for Poultry World. See the 2023 In-Ovo Sexing Review. You can listen to some of the latest music Robert’s created on Spotify! He also used to be a professional singer, but sadly he claims in this episode that he’s not that into karaoke today. Our past episode with Isha Datar, CEO of New Harvest. More about Robert Yaman Robert Yaman, the Founder and Executive Director of Innovate Animal Ag, spent his entire career in Silicon Valley. He started as an engineer at Google, and later moved into food tech, most recently running operations at a startup developing cell-cultivated animal fat as a food ingredient. Through this work, he’s thought and written extensively on the lifecycle of new technologies as they come to market. In addition to being a self-proclaimed nerd about science, engineering, and manufacturing, he’s passionate about finding ways to turn conflict into collaboration through aligning incentives.
Making Alt-Meat Research More Intelligent: GreenProtein AI & Noa Weiss
Jan 1 2024
Making Alt-Meat Research More Intelligent: GreenProtein AI & Noa Weiss
Predictions abound for industries that allegedly will be upended by artificial intelligence, or AI. Will Uber drivers and truck drivers be replaced by AI-powered self-driving vehicles? Will writers and journalists be displaced by ChatGPT and its competitors? While many of our physical tasks have now been replaced by machines, it’s possible that in the future many of our cognitive tasks will also be replaced by machines that can do a better and faster job than we can, and for a lot less money. This has relevance for many industries, but what about plant-based meat? Nearly all plant-based meat is produced through a technology called extrusion—basically a fancy way of saying a lot of pressure and a lot of heat. Extrusion technology is what transforms plant proteins like soy and pea into foods that are textured more like animal meat, and therefore can be turned into something like a Beyond or Impossible burger. But harnessing the power of extrusion can be expensive, slow, and finicky. Some refer to it as equal parts science and art, and it requires innumerable trial-and-error tests to get the texture you want. Parameters include temperature, pressure, moisture level, screw speed, feedstock ingredients, and more, meaning there are virtually infinite permutations of formulas you could test—requiring more resources than most small start-ups have. But what if AI could be used to better predict the results of extrusion tests, and could therefore help guide the experimental process, slashing the number of experiments actually needed? That’s what Noa Weiss is betting, and it’s why the long-time vegan founded GreenProtein AI, a new nonprofit organization spun out of Food Systems Innovations which is designed to assist for-profit companies in the alt-meat space with its AI and machine learning expertise. In addition to her career as a data science and machine learning engineer, Noa’s driving goal for the past decade has revolved around working to wean humanity off its addiction to animal meat. Affiliated with both the Good Food Institute and Israel’s Modern Agriculture Foundation, the AI expert is now taking her love of all things data and AI and marrying that love with her passion to help animals.  In this episode, I talk with Noa about how she thinks AI can be harnessed to make better-textured alternative meat, why she started GreenProtein AI, and where she plans to go next in her promising career. We even talk about sentience, from insects to machines! Discussed in this episode GreenProtein AI was spun out of Food Systems Innovations Noa’s work has been profiled in Vegconomist, AgFunder News, Green Queen and more. Noa recommends the Getting Things Done methodology. She works with the Deep Voice Foundation to use AI to protect marine mammals like whales She also adheres to the principles expressed in Deep Work. For her personal health, Noa views Dr. Michael Greger’s How Not to Die as essential Paul also recommends Dr. Greger’s latest book, How Not to Age, and Jonathan Balcombe’s Super Fly. More about Noa Weiss Noa Weiss has been working with data for over a decade, both in academia and in the tech industry. Prior to consulting, she worked for companies such as Armis and PayPal, utilizing big data and machine learning for fraud prevention, risk mitigation, and everything cybersecurity.  Today she works with both startups and more established companies, helping them use their data - and today’s AI & machine learning technology - to drive success.Though she works with companies from all domains, she has a special focus on the field of Alternative Proteins and FoodTech. Noa also founded and leads the Israeli community of Women in Data Science, utilizes machine learning for whale preservation with the Deep Voice foundation, and offers her expertise with AI and data under the Good Food Institute mentoring program, as well as with the Modern Agriculture Foundation.
Building a Better Chew: Chef GW Chew is Working to Create Better Plant-Based Meat
Dec 15 2023
Building a Better Chew: Chef GW Chew is Working to Create Better Plant-Based Meat
As a young man, GW Chew saw his family dying early of lifestyle-related diseases, and he thought maybe he could do something about it. With a last name like that—yes, “Chew” is his real last name—maybe GW was destined to become a chef—that’s exactly what he did.  Because of his interest in Seventh Day Adventism, GW gradually became Chef Chew by experimenting with Seventh Day Adventist recipes, ultimately leading him down the path of opening up his own restaurant and now to being a plant-based meat manufacturer. His company—Something Better Foods—is already selling six different plant-based meats to school districts and some Whole Foods Market locations.  As you’ll hear in this interview from Chef Chew, unlike most plant-based meat, he doesn’t rely on extrusion of plant protein isolates, but rather uses a layer-ization process he pioneered using whole soybeans to make his brand of alt-meat called Better Chew. As Chef Chew says, “it looks like chicken; it tastes like chicken; but it ain't chicken!” In this conversation we talk about Chef Chew’s life path, his alternative financing strategies for Something Better Foods, where he’s been and where he intends to take the company.  Discussed in this episode Chef Chew went through the ICA Fund accelerator program. He recommends watching Live to 100 on Netflix. He loves the book Start with Why by Simon Sinek. He started with the Country Life Cookbook, which you can get for $2 on Amazon! Both Paul and Chef Chew love Butler’s Soy Curls Our past episodes (51 and 108) with Plant Based On a Budget’s Toni Okamoto More about Chef GW Chew GW Chew, aka Chef Chew, is the Founder & CEO of Something Better Foods Inc. and has been a vegan food inventor/restaurateur for over 15 years. Adopted at birth into a family with the last name “Chew,” Chef Chew believes that he was born with a mission and purpose to change lives for the better, one chew at a time. Chef Chew grew up in the “country” amongst a family of very heavy meat eaters and noticed over time that a lot of different diseases, from diabetes to cancer, plagued the members of his family. He later discovered that many of those same diseases have been linked to poor diet and overconsumption of animal meat products. Inspired to begin living a healthy lifestyle, Chef Chew switched to a plant-based diet in 2001 and started experimenting with creating vegan food products in 2004. He painstakingly invented the Better Chew proteins in his mom’s kitchen and has perfected the textures and taste over the past 15 years. As part of his mission to democratize the access of healthy food, Chef Chew most recently created the Better Chew Box to deliver healthy and affordable plant-based protein solutions directly to your community!
Making All Births Intended and Wanted: Cadence OTC and Samantha Miller
Dec 1 2023
Making All Births Intended and Wanted: Cadence OTC and Samantha Miller
Did you know that nearly half of all pregnancies in America are unintended? And that percentage skyrockets when we’re talking about teen pregnancies, more than three-quarters of which are unintended.  While teen pregnancies and teen births are thankfully at an all-time low in the US, we’re still behind countries like the UK and Canada in this regard. A big reason teen pregnancies have fallen so dramatically in recent decades is simply that it’s much easier to have access to contraceptives. But as evidenced by nations like the UK and Canada, there’s still more work we Americans can do. After all, it’s easy for men to get condoms everywhere, but not nearly as easy for women to get birth control. Females who have babies as teenagers are more likely to stay or fall into poverty, attain lower levels of education, have more health problems, and generally have worse life outcomes for the mother and child. I should note that I happen to be married to someone who defied these odds and turned out just fine despite being the product of teen pregnancy, but still, the statistics speak volumes. And in a world with eight billion of us and counting, it goes without saying that it’d be preferable if the only new people joining us were both intended and wanted by their parents. A big barrier toward that end is that if women want to go on birth control, typically they require a prescription from a doctor, which is of course a hurdle, especially for teens. That’s a hurdle that Cadence OTC is working to overcome, and we’ve got their CEO Samantha Miller on the show to talk all about it. (Side note unrelated to this episode: Samantha’s is also a plant-based foods advocate and is affiliated with the Good Food Institute!) Cadence has raised $35 million in venture capital over the past six years to bring to market over-the-counter (OTC) birth control pills for females, both in the form of OTC birth control pills and OTC morning after pills. As you can imagine, this is important work no matter what, but especially in light of the Supreme Court decision ending federal protections for abortion rights, greater and easier access to contraceptives is something all of us should be able to support. In fact, just this year, in 2023, the FDA for the first time approved an OTC birth control pills for women.  Impressively, Cadence just inked a deal with Lil Drug Store Products, which services 180,000 retail locations, including convenience stores, to start carrying Cadence’s Morning After pill starting in January 2024. Not only will this pill be OTC, but it will be half the price of the leading Morning After pill. As Samantha points out, it’s imperative that we make it as easy, cheap, and convenient for women to control their reproductive destiny, which is exactly what Cadence OTC is working to do.   Discussed in this episode Our past episodes on family planning with Your Choice Therapeutics (male contraceptives), Dr. Escar Guarin (World Vasectomy Day), and Family Empowerment Media (family planning in the developing world). Pew Reserarch Center says US teen birth rates are falling thanks to greater access to contraceptive care. Samantha recommends reading The Birth of the Pill and listening to How I Built This More about Samantha Miller Samantha serves as co-Founder and CEO of Cadence OTC, on a mission to increase over-the-counter (OTC) access to safe, effective, affordable contraceptives.  She is a small pharma executive leader with more than two decades of experience in strategic partnering, product and technology acquisitions, commercial planning, supply chain, regulatory management, and corporate financing.  Samantha started her career as a scientist, and quickly found her passion for building new companies. She has deep entrepreneurial experience having served as chief business officer for pharma start-ups InCarda Therapeutics and Dance Biopharm. She also led business development for mid-market ventures Theravance, Nektar, and Onyx, and values her early training at P&G Pharmaceuticals.   She has negotiated and closed more than 50 licensing & partnering agreements with a total aggregate deal value of over $3 billion, and she has led more than fifteen equity financing rounds with total funds raised >$300 million. Samantha holds a BS in biochemistry from the University of California, San Diego, an MSc in microbiology & immunology and an MBA from the University of Rochester.
Power Walking for Cleaner Energy: The Pavegen Story
Nov 15 2023
Power Walking for Cleaner Energy: The Pavegen Story
Every time you take a step, you’re creating energy. Sadly, that energy isn’t captured and used to power your daily life. But what if it could be? That’s exactly what Pavegen is doing. What started as a guy tinkering in his room to make tiles that generate electricity when depressed is now a multimillion dollar startup with flooring installations in more than 30 countries.  As you’ll hear in this interview with Pavegen CEO Laurence Kemball-Cook, after much trial and error, he invented a light-generating tile which he clandestinely installed in downtown London in the middle of the night to see what would happen. The video he posted online went viral, and the next thing he knew he had a half-million dollar purchase order from a major shopping mall company. That set Laurence off to the races, sometimes quite literally with installations for runners, and now he’s overseeing a team of 40 seeking to mass-produce energy-creating tiles for sidewalks, roads, dancefloors, football fields, and more all around the world.  And unlike some other types of clean energy, this technology doesn’t depend on the sun shining or the wind blowing, but rather just people (or vehicles) passing over.  Pavegen’s now launched a crowdfunding campaign to fuel its future growth, as it works to create its vision for a more sustainable energy future, literally one step at a time.  Discussed in this episode Video promo for Pavegen’s crowdfunding campaign TechCrunch video on Pavegen’s technology Yahoo Finance on Pavegen Laurence recommends reading The Lean Startup Laurence also recommends the How I Built This episode with Ring founder Jamie Siminoff Laurence is enthused by waterless toilets, like those that Bill Gates is pioneering (more on his partnership with Samsung here) More about Laurence Kemball-Cook Laurence Kemball-Cook is the award-winning founder and CEO of Pavegen Systems, an innovative clean technology company. Pavegen is a flooring technology that instantly converts kinetic energy from footsteps into renewable off-grid energy. This technology has been used across the world and installed in over 150 projects in more than 30 countries. Laurence has partnered with figures such as solar entrpreneur and artist Akon, football legend Pele and will.i.am to promote his clean-tech vision. He has also worked with some of the world’s largest companies including Shell, Adidas, Heathrow and Europe’s largest shopping centre, Westfield.
Robots as a Service to Turn the Tides for Our Oceans: The Reefgen Story
Nov 1 2023
Robots as a Service to Turn the Tides for Our Oceans: The Reefgen Story
You probably already know why coral reefs are so important—after all, they’re home to a quarter of all marine life. But do you know about seagrass?  Seagrass not only provides habitat for aquatic wildlife, but it accounts for 10% of oceanic carbon storage, despite only taking up less than one percent of the seafloor. It also produces oxygen, cleans the ocean, protects against coastal erosion and more. Sadly, humanity is destroying both coral reefs and seagrass forests, with oceanic warming and acidification taking a major toll, along with pollution and fishing. Because of us, the world’s already lost half of all corals and a third of all seagrass just in the past few decades.  But what if humanity could be as effective at growing reefs and seagrass as we are at destroying them? Proving that is the goal of Reefgen, a startup pioneering not SaaS (software as a service) business model, but rather RaaS (robots as a service) business model. Reefgen has invented robots that can navigate marine environments with precision and plant baby grass and corals at rates that are orders of magnitude faster than a human could.  And there’s a business in this RaaS model. Not only are companies that want to pay for eco-offsets willing to pay to robotically plant new reefs and grassbeds, but so do companies that economically depend on vibrant ocean ecosystems for their livelihoods.  Reefgen CEO Chris Oakes, a marine biologist turned venture capitalist turned entrepreneur talks about the company’s trajectory, its pilot trials in Hawaii, California, Indonesia, and Wales, and how it’s going to scale in order to turn the tides for our planet. Discussed in this episode Our past episodes with Coral Vita (coral restoration) and Drone Seed (forest restoration). BBC on Reefgen’s seagrass work in Wales. ReefGen was birthed from Good Machines Studio. Reefgen’s pending patent application Chefs using seagrass for rice! Chris recommends reading Why Startups Fail and Getting Things Done. More about Chris Oakes Christopher Oakes is a marine biologist who specializes in deep-tech product commercialization and corporate development. Oakes holds a B.A. and M.A. in Biology from Occidental College. Oakes has dedicated his career to molecular tools and diagnostics, robotics, sustainable aquaculture and venture building. As CEO of Reefgen, he is setting the company’s vision around mechanizing nearshore planting operations and strategic direction to meet the scale of ecosystem restoration market needs in the face of climate change. During his time at Occidental, Chris worked with the Vantuna Research Group focusing on life history studies of nearshore marine fishes, marine environmental monitoring, time series analysis and spatial modeling. He also developed laboratory procedures and analytical techniques for morphology studies of gastropods. Former companies and roles include: COO Sustainable Ocean Alliance, VP Product and Market Development NovoNutrients, Development Manager Liquid Robotics, Regional Manager Laboratory Corporation of America, and Director of Strategic Alliances and Venture Portfolio at Deep Science Ventures. Chris is also a long-time board member and R&D chair at the non-profit Marine Applied Research and Exploration (MARE).
From Food Bank to Making Bank on Food Influencing: Maxime Sigouin and Fit Vegan Coaching
Oct 15 2023
From Food Bank to Making Bank on Food Influencing: Maxime Sigouin and Fit Vegan Coaching
Maxime Sigouin was on the verge of homelessness, surviving on free meals from his local food bank. After getting laid off from work and having only about $30 in his bank account, Maxime struggled to figure out how he could afford to survive, let alone try to help his partner as she endured her own mentally and financially taxing fight with cancer. The answer, it turned out, was helping others. A vegan athlete, Maxime knew the secrets of how to lose fat and gain muscle, and he figured he could create a business to sell that coveted information to others.  As you’ll hear in this interview, Maxime made more than $10,000 that first month of being a virtual food and fitness coach, and has since grown his company, Fit Vegan Coaching, into a seven-figure company, acquiring competitors along the way.  Today, Maxime has helped more than 1,000 people improve their lives through healthy plant-based eating, all while massively improving his own financial wellbeing at the same time. In this conversation, we talk about Maxime’s journey, and he even gives free advice on how I can get a six pack. Enjoy! Discussed in this episode Fit Vegan Coaching has free 14-day trial Maxime was highly influenced by watching Forks Over Knives Maxime works with vegan bodybuilder Brian Turner Maxime wants to see more whole food plant-based meal delivery services like Whole Harvest Our past episodes with influencers Toni Okamoto (Plant-Based on a Budget) and Colleen Patrick-Goudreau (Joyful Vegan) More about Maxime Sigouin Maxime Sigouin is a highly accomplished fitness coach, entrepreneur, and athlete. He is the founder of Fit Vegan Coaching, a company dedicated to helping individuals adopt a healthier lifestyle through plant-based nutrition and exercise. With over 10 years of experience in the fitness industry, Maxime has helped over 650 vegans successfully transition to a healthier way of living and has become a respected leader in the health and wellness community.In addition to his coaching and business ventures, Maxime is a highly accomplished athlete.  He has competed in Ironman and Spartan races, as well as cycling events to raise money for cancer research.These achievements demonstrate his dedication to living a healthy and active lifestyle, and inspire others to do the same. Maxime's passion for fitness and commitment to promoting a vegan lifestyle have earned him a reputation as a leading voice in the health and wellness industry.  He offers a range of services through Fit Vegan Coaching, including one-on-one coaching, online courses, and community support, to help individuals reach their fitness goals. He also owns several fitness businesses that offer comprehensive health and wellness programs, including nutrition and exercise, to help people live their best lives.With a mission to help 1 million people by 2050, Maxime is dedicated to spreading the message of plant-based nutrition and exercise as the key to leading a healthy and fulfilling lif
Cementing a Better Future: Leah Ellis and Sublime Systems
Oct 1 2023
Cementing a Better Future: Leah Ellis and Sublime Systems
Did you know that nearly 10 percent of all CO2 emissions come from the creation of cement alone? That’s more than from all aviation! We rarely think about cement despite the fact that our society would literally collapse without it. Roads, bridges, buildings, and more all depend on this material that’s so ubiquitous we barely even notice it. In fact, concrete is by far the heaviest part of humanity’s footprint on the planet, and today all the materials we’ve built with it are heavier than the weight of all living beings on the earth. In other words, the carbon intensity of cement production is a big deal. In this episode, we talk with Sublime Systems co-founder Leah Ellis about her effort to decarbonize cement production for which she’s already raised $50 million.  As you’ll hear, rather than heating up limestone to hellish temperatures to make cement—the currently dominant method—Sublime harnesses the power of electro-chemistry to convert calcium-bearing rocks into cement at room temperature, thereby slashing emissions. Already Sublime has built a $10 million pilot plant demonstrating the viability of its technology and it plans to make its commercial debut within 2023. Next step: build a full scale commercial factory that can really start making the dent in the climate crisis that Leah is seeking to make. Discussed in this episode The Romans were pretty good at making cement! Sublime Systems raised a $40 million Series A round in 2023 Patent applications from Sublime Systems CNBC on Leah’s work with Sublime Systems More about Leah Ellis Leah Ellis is the CEO and co-founder of Sublime Systems, a company that aims to revolutionize cement production through its breakthrough low-carbon process. With a pilot plant in Somerville, Massachusetts capable of producing 100 tons of decarbonized cement annually, Sublime recently secured a $40 million series A funding to drive growth. Leah and her co-founder, Yet-Ming Chiang, developed the technology while she was an NSERC/Banting Postdoctoral Fellow at the MIT Department of Materials Science and Engineering. Leah holds a PhD in chemistry from Dalhousie University, where she worked with Professor Jeff Dahn on lithium-ion battery optimization in partnership with 3M and Tesla. Leah was named among MIT Technology Review's 35 Innovators under 35 and is among the World Economic Forum’s Technology Pioneers.
The Most Successful Plant-Based Meat Entrepreneur Ever? Yves Potvin’s Konscious Foods
Sep 15 2023
The Most Successful Plant-Based Meat Entrepreneur Ever? Yves Potvin’s Konscious Foods
Nearly all startups fail. Often even founders with a successful exit under their belts have stories of entrepreneurial strikeouts prior to or after their home run. But every once in while there’s a founder who seems to have the Midas touch who just keeps winning. No, I’m not talking here about Elon Musk. Rather, I’m talking about Yves Potvin. The classically trained chef pioneered the plant-based meat movement, founding Yves Veggie Cuisine in the 1980s, which was acquired for $35 million by natural foods giant Hain Celestial. One successful exit is rare, but Yves went on to then found Gardein, which brought alt-meat to even higher heights and was eventually acquired by Pinnacle Foods for $175 million. Rather than resting on his laurels and retiring into the Alt-Meat Hall of Fame (which if it existed he’d certainly be in it!), today Yves is betting that entrepreneurial lightning will strike a third time. He’s just launched a new brand called Konscious Foods which aims to bring fish-free seafood to the masses, starting with sushi and other Japanese delights. Rather than relying on extruded plant protein isolates—the core of Gardein’s products, along with most other alt-meats—Konscious is using whole vegetables like tomatoes, carrots, eggplant, and konjac as its core seafood replacers. But Konscious’ frozen sushi, poke bowls, and onigiri don’t taste like vegetable rolls. Rather, since Konscious acquired the IP of the defunct alt-seafood company Ocean Hugger Foods, the vegetables are prepared in such a way as to give the feel and taste of products like tuna, crab, and so on.  Already they’re in Sprouts and Whole Foods (see their frozen sections), and you can even get sushi made at the Whole Foods sushi counter with their fish-free fish product.  In this interview, Yves and I talk about his life, success, struggles along the way, and lessons he’s learned during his multi-decade career seeking to replace animals in the food system with healthier, more humane, and more sustainable options.  Discussed in this episode You can see Konscious’ products here. Konscious Foods recently raised $26 million in venture capital. Konscious Foods acquired Ocean Hugger Foods’ intellectual property. Yves previously founded both Yves Veggie Cuisine (acquired by Hain Celestial) and Gardein (acquired by Pinnacle, and now owned by ConAgra). Yves worked on Gardein with Tal Ronen, who later founded Crossroads Kitchen. Paul saw Quorn’s vegan chicken sold at KFC UK at price parity with conventional chicken. Yves recommends reading Shoe Dog, Steve Jobs, and books by Brian Tracy. More about Yves Potvin Yves Potvin has dedicated his culinary career to creating healthy, tasty, convenient foods that can now be found in institutions across North America. In 2017, Yves bought Pacific Institute of Culinary Arts in Vancouver, and he is excited about training the next generation of chefs while infusing nutrition studies, sustainable practices and new technologies into the curriculum. Trained as a classical French chef, Yves successfully built two health-focused food companies. His first, Yves Veggie Cuisine, grew to become the largest refrigerated meat-alternative producer in North America. It was sold to the Hain Celestial Group in 2001. Yves then founded Garden Protein International in 2003 to create a meatless product line called Gardein, which redefined the plant protein category and became a game changer in this fast-growing segment. Gardein received many awards including Better Homes & Gardens’ Best New Product Award 2014, Canadian Grand Prix Award (four years in a row), and the National Restaurant Association’s 2014 Food and Beverage Innovation Award. Yves is now the founder and president of Konscious Foods, offering consumers with conscious and convenient plant-based seafood. Yves has been recognized for his career achievements, receiving the BC Food Processors Innovation Award in 2014, Mercy for Animals Innovative Business Award 2014, BC Export Award 2014 for Sustainability, and Canada’s Top 40 under 40 Award from Financial Post magazine. Yves served on the UBC Faculty of Land and Food Systems Advisory Board from 2007-2018, and on the BC Ministry of Agriculture Board of Advisors.
Microbes to the Rescue: Lisa Nunez Safarian and Pivot Bio
Sep 1 2023
Microbes to the Rescue: Lisa Nunez Safarian and Pivot Bio
A big part of what keeps you alive—among other things—is nitrogen. The plants you eat need it to grow, so for centuries farmers have been applying it to soil to make their acreage more productive.  Prior to the 20th century, nitrogen fertilizer used to come from animal feces, blood, and bones—which is still common in organic agriculture today—but most row crops these days are fertilized with human-made nitrogen, produced by a high-energy reaction known as the Haber–Bosch process. (Or if you take Fritz Haber’s view of things rather than Carl Bosch’s, you might just call it the Haber process.) The creation of synthetic nitrogen is a big reason we can feed eight billion humans today, since it enables us to produce a lot more food from the same acre of land. But, there’s much to be desired about how we fertilize crops today. Not only is it highly energy-intensive to fix nitrogen from the air and turn it into something bioavailable to plants, but the application of all that nitrogen also creates major runoff pollution and air emissions problems from our farms. But what if, instead of doing the hard work of turning nitrogen into ammonia ourselves, we could simply coax soil microbes to do it for us? That’s what a startup founded in 2011 called Pivot Bio is doing. They’ve gene-edited microbes to restore their natural ability to convert atmospheric nitrogen and deliver it to crops by adhering to the roots of the plants. These nitrogen-fixing microbes are applied either in the furrow at planting or directly on the seed before planting, forging a symbiotic relationship that allows the plant to thrive with less synthetic nitrogen. And we’ve got Pivot Bio’s president and chief operating officer Lisa Nunez Safarian on the show to talk all about it. Nitrogen, it turns out, is very big business, with the global fertilizer business nearly $200 billion in value. As you’ll hear, Pivot Bio has raised a whopping $600 million-plus from venture investors with a valuation nearing $2 billion—or one percent of the entire global fertilizer industry. Lisa tells us in this conversation that Pivot’s microbes were used on three million cropland acres in 2022, reducing the need for a huge amount of synthetic fertilizer, and generating about $50 million in 2022 revenue for Pivot Bio. Even if you don’t know much about agriculture, I promise this conversation is a comprehensible and riveting one that showcases the potential for biotechnology to slow climate change, clean up the environment, and produce more food with fewer resources. Discussed in this episode Lisa and Paul both endorse The Alchemy of Air by Thomas Hager. Lisa recommends reading The Infinite Game by Simon Sinek as well as The Five Dysfunctions of a Team and The Advantage (both by Patrick M. Lencioni). Paul recommends Resetting the Table by Rob Paarlberg, who we had on this show! More about Lisa Nunez Safarian Lisa Nunez Safarian leads commercial, manufacturing, and product development at Pivot Bio. Dedicating her career to advancing agriculture and helping farmers achieve better outcomes, Lisa oversees the day-to-day operations to ensure we are meeting the nitrogen needs of our customers. Prior to joining Pivot Bio, Lisa held several leadership positions at Bayer and Monsanto. Most recently, she served as President, Crop Science North America for Bayer where she launched innovative technologies and go-to-market strategies that grew the business. Before this role, Lisa served as Vice President, North America for Monsanto where she was responsible for strategy, execution, and commercial transformation of the $12B U.S., Canada, and Latin America North seeds, traits, licensing and crop protection businesses.