Meet Kyle. He’s helped steward the creation and growth of a recurring donor community made up of more than 19,300 monthly givers at the Tim Tebow Foundation🤯 With no formal marketing training, he was hungry for knowledge and figured out how to harness the power of data and storytelling to invite believers into their mission one person at a time. The best part? You can copy his exact strategy.  In this How It’s Built episode, Kyle is sharing the importance of a donor experience that infuses joy and meaning into every contribution.  Tune in to hear the lessons learned along the way including the delicate balance of growing a donor base while cultivating current supporters🎁💡LearnHow the Tim Tebow Foundation grew to 19,300 monthly givers How to Build a Scalable Monthly Giving ProgramPro Tips + Lessons Learned Today’s GuestKyle Roosen, Senior Director of Marketing and Communications, Tim Tebow FoundationEpisode HighlightsKyle’s story and journey to where he is today (3:20)Overview of the Tim Tebow Foundation's monthly giving campaign (4:50)How It’s Built: A Recurring Giving Community (14:55)Develop + Implement your data layer (16:50)Create your branded product/community (18:45)Build your audience (24:40)Become elite storytellers (26:50)Creating content that is authentic (34:40)Pro Tips (37:00)Don’t overlook data & trackingDon’t forget immediate touchpointsA powerful moment of philanthropy in Kyle’s life (41:05)Kyle’s One Good Thing: It’s a grind, but it's also a really high calling. (46:55)How to connect with Kyle (49:55)For more information + episode details visit: weareforgood.com/episode/536.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet April. She’s the Founder and CEO of Philanthropy for the People,  an equity-centered consulting firm that equips donors, foundations, and nonprofits to embrace fundraising and grantmaking that centers racial equity and social justice. April challenges us to reimagine who holds power and how we can radically redistribute it to serve the communities that need it most. The way April approaches this work is a gift to the sector and we’re thrilled to share this conversation with you🎁  This episode is as much about philanthropy as it is about the art of self-compassion💖 - don’t miss it!💡 LearnWhat Liberatory Leadership is How to center the sector on racial equity + social justiceCase Study: Healthy Liquid FoundationToday’s GuestApril Walker, Founder + CEO, Philanthropy for the PeopleEpisode HighlightsApril’s story and journey to where she is today (3:00)April’s mindset and approach to her work (6:00)Liberatory leadership + how listeners can embrace it (8:00)What is scarcity costing us? (12:00)Power of inclusive decision-making, centering marginalized voices, and driving transformative action and advocacy (19:00)Behaviors or structures that are causing frustration so we can address and overcome them (26:00)Case Study example (34:00)A powerful moment of philanthropy in April’s life (39:00)April’s One Good Thing: Be gentle with yourself. (44:00)For more information + episode details visit: weareforgood.com/episode/535.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Alicia. Since 2015 she’s been at the Innocence Project, now as the first Digital Engagement Director. The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Her team has won over 10 awards🏆 for the Innocence Project including Webbys, Tellys, Shortys, and Comnet’s Clarence B. Jones Impact Award.She’s joining us to kick off the How It’s Built Series. We’re exploring the intricate and often overlooked elements that go into crafting impactful change. Alicia is walking us through how to build a winning digital strategy for exponential audience growth. Here’s your playbook for modernizing your nonprofit, step-by-step. Let’s go🏃‍♂️💡LearnInnocence Project’s Digital StrategyHow to Build a Winning Digital Strategy for Exponential Audience GrowthPro Tips + Lessons LearnedToday’s GuestAlicia Maule, Digital Engagement Director, Innocence ProjectEpisode HighlightsAlicia’s story and journey to where she is today (3:05)Overview of the Innocence Project (5:50)How It’s Built: Innocence Project’s Winning Digital Strategy (7:10)Lessons learned throughout building their digital strategy (20:20)How to bring people around a shared vision through strategy (23:15)A powerful moment of philanthropy in Alicia’s life (28:05)Alicia’s One Good Thing: Compassion for people over everything. (30:00)For more information + episode details visit: weareforgood.com/episode/534.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Alison. She’s the CEO of Comic Relief US, which you might know from Red Nose Day (happening May 23!)🤡 Their work is serious - breaking the cycle of intergenerational poverty, but they do it with so much joy and levity. Alison is back to share her insights into the power of transforming entertainment into a vehicle for social impact. Learn how Comic Relief US engages audiences across different media channels to maximize engagement and support for their mission - reaching people where they are📱 Don’t miss this heartening conversation that proves serious work can be seriously fun🎉LearnTurning missions into movements Investing in media to fuel conversations + action around causesHow to get activated around Red Nose DayToday’s GuestAlison Moore, CEO, Comic Relief USEpisode HighlightsMission + history of Comic Relief US (3:45)Red Nose Day (11:25)Turning moments into movements (15:00)Media Scales Impact (21:10)How Comic Relief US reaches audiences where they are. (28:10)Red Nose Day This Year + How to Get Activated (36:30)A powerful story of philanthropy in Alison’s life (42:35)Alison’s One Good Thing: Centering family and elevating those voices of people with lived experience  (45:10)How to connect with Comic Relief US + participate in Red Nose Day (48:10)For more information + episode details visit: weareforgood.com/episode/533.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Celeste, Amanda, and Megan. They shared their insights and strategies for GivingTuesday during the Nonprofit Marketing Summit, discussing how to create a movement from within, leverage marketing to support your mission's growth, and engage your community in this year's campaign🙌🏻 We believe that the most powerful movements start from within, and this holds true for GivingTuesday. Tune in to learn from their conversation and case studies on maximizing your impact during GivingTuesday🎁💡LearnHow to activate a Giving Tuesday campaign that’s fueled by believersWays to cut through the noise on GivingTuesday or any giving dayTips for creating movement that resonates year-round, not just one dayToday’s GuestsCeleste Flores, Director, US + Canada Hub, GivingTuesdayAmanda Liaw, Communications & Marketing Manager, Spur LocalMegan Huffman, Director of Community Outreach & SHARE Greater Lynchburg, Greater Lynchburg Community FoundationEpisode HighlightsOrigins of GivingTuesday and opportunities that exist today (2:15)How nonprofits can leverage GivingTuesday (5:40)Strategies to cut through the noise and increase engagement (11:10)GivingTuesday strategies (17:00)Capacity building, personalized messaging and leveraging relationships (26:50)Leveraging resources and storytelling (31:00) Celeste’s One Good Thing: Take a breath, and just pick one or two things that you're going to do this year. (38:35)Megan’s One Good Thing: Lead with gratitude. (40:05)Amanda’s One Good Thing: Tend yourself like a garden. (40:25)For more information + episode details visit: weareforgood.com/episode/532.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱💡Learn Challenges nonprofits face in donor acquisition and retentionTurning One-Time Donors into Sustained Supporters The ins and outs of Multi-Channel Marketing CampaignsToday’s GuestRonen Tal, Director, Integrated Marketing and Fundraising, The Nature Conservancy of CanadaFor more information + episode details visit: weareforgood.com/episode/531.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the value Gen Z brings to the table: digital-first mindset, passion for social impact and purpose-driven initiatives, interactive engagement style, expertise in creating and consuming short-form content, and their unwavering commitment to authenticity 📱Tune in to this Nonprofit Marketing Summit replay about this rising group of do-gooders. They could be the key to unlocking the movement your mission is waiting to launch🚀💡Learn Gen Z's motivations + where they hang outHow to build a Gen Z donor baseHow TWLOHA + The Trevor Project respectively use Gen Z influencers and unique offerings to expand their message + impactToday’s GuestsDuyen Spigelman, Senior Philanthropy Manager, Digital Giving & Campaigns, The Trevor ProjectKathryn Baccash, Head of Communications + Digital Marketing, TWLOHA Alyssa Boger, Executive Vice President, Client Experience, Allegiance Group and Pursuant For more information + episode details visit: weareforgood.com/episode/530.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Dorri. When it comes to reimagining the nonprofit sector, she not only talks the talk but also walks the walk. She’s the President and CEO of the YMCA of Metropolitan Chicago, previously serving as CEO of the YWCA Metropolitan Chicago. Under her leadership, the YWCA operating budget grew from $10.5 million to $38 million🤯👏She also led the effort in developing NYSE: WOMN, an exchange-traded fund (ETF) that supports women's empowerment, teaming up with Impact Shares - the first nonprofit investment advisor to create an ETF product. You might also recognize her from the UnCharitable film 🤩 Don’t miss this conversation. We're sure you'll leave this episode as inspired and motivated as we did!💡LearnUsing business principles to drive social impactCase Study: Transforming a 140-year-old social service agency to a 21st-century social enterpriseActivation around increasing impact and organizational sustainabilityToday’s GuestPresident and CEO, YMCA of Metropolitan ChicagoFor more information + episode details visit: weareforgood.com/episode/529.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Shelley.  She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo. 💡Learn Overview of UNICEF USAHow to Foster Trust and Connection with Your BrandResponding to Your AudienceToday’s GuestShelley Diamond, Chief Marketing Officer, UNICEF USAFor more information + episode details visit: weareforgood.com/episode/528.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Bill & Melinda Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case studies and practical tips he lays out in his book, Good Influence, which he wrote so orgs of all sizes can leverage working with influencers for social good.  He’s also walking us through the five-step D.R.E.A.M.  sequence for creating and executing influencer-led campaigns. Whether you're aiming to boost awareness, garner support, or secure funding, you'll gain invaluable tools to leverage influencer power 💪💡Learn A Look into The Influencer Effect Paul’s five-step D.R.E.A.M. Framework Insights into Building Local Networks of ImpactToday's GuestPaul Katz, Founder + CEO, Entertain ImpactEpisode HighlightsPaul’s story and journey to where he is today (4:30)Utilizing Pop Culture for Social Change (9:00)The Influencer Effect (19:00)Paul’s D.R.E.A.M Framework to Executing Influencer-Led Campaigns (23:00)Building Local Networks of Impact (44:00)A powerful moment of philanthropy in Paul’s life (48:000Paul’s One Good Thing: Take the first step. Start the journey. (51:00)For more information + episode details visit: weareforgood.com/episode/527.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Ben. As CEO, he’s led the transformation of The Farmlink Project from a college dorm initiative into a national hunger relief movement 🌱 Theirs is a nonprofit fairy tale story: three college students who saw a problem in the world and built a scrappy, grassroots solution that's changing the world 🌍 The Farmlink Project connects surplus food from farms to food banks all around the U.S. and has rescued more than 200 million pounds of produce since its inception 🚜 Tune in for this replay of the insightful conversation we had with Ben during the Nonprofit Market Summit💡LearnOverview + History of The Farmlink ProjectInsights into Building a Modern Movement Activating the Next Generation of ChangemakersToday’s GuestBen Collier, CEO, The Farmlink ProjectFor more information + episode details visit: weareforgood.com/episode/526.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Ann. She’s a trailblazing leader who has activated vital emergency responses within the U.S. and internationally🌍 She co-founded CORE (Community Organized Relief Effort) alongside Sean Penn, and as CEO has overseen CORE’s transition into an international response and resilience-building NGO, responding to global crises. Navigating the landscape of disaster relief and community empowerment takes more than good intentions; it demands innovation, trust, and a genuine commitment to systemic change.  Join us as Ann shares the heartbeat of CORE's mission and how they’re paving the path toward a future where communities are well-prepared to respond and recover swiftly and effectively during times of crisis.💡LearnHistory + Overview of COREThe Intersection of disaster and social justiceHow to get activated todayToday’s GuestAnn Lee,  Co-Founder + CEO, CORE (Community Organized Relief Effort)For more information + episode details visit: weareforgood.com/episode/525.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Seth. For more than thirty years, he has made it his mission to inspire, innovate, and challenge audiences to level up, and we’re so honored he is back in our house today to do just that. He’s a prolific author, an entrepreneur and perhaps most of all, a teacher. This conversation is full over surprises from canoeing🛶 to reimagining the charity auction👨‍⚖ to powerful moments of philanthropy he witnessed from his parents. He had us laughing, crying and dreaming of a better future💭 Join us for a conversation that left us with one of our favorite invitations, an opportunity to “upgrade our guts”! 💡LearnHow innovation is the key to solving critical fundraising problemsWhy we need to rethink the  nonprofit auctionWhat GOODBIDS is + Why we think it’ll be a gamechanger for nonprofitsToday’s GuestSeth Godin, Bestselling Author + SpeakerFor more information + episode details visit: weareforgood.com/episode/524.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Sixto. He’s a nationally recognized leader in driving systems change in child welfare to improve outcomes for youth and families. As the founder and CEO of Think of Us, he spearheads fundamental change in child welfare systems nationwide. He’s sharing how Think of Us secured a groundbreaking $47.5 million investment from the Audacious Project, which convenes funders and social entrepreneurs to support bold solutions to the world’s most urgent challenges. This investment is set to transform support for families and children in need🫶 Everything about Think of Us is innovative and Sixto shares the ins and outs so we can all grow with these same mindsets🌱💡LearnHow to lean into new mindsets + innovationThe impact of research, tech, storytelling, and advocacy on child welfareStrategies for creating impact at a systemic levelSixto joined us on the podcast 2 years ago and if you haven’t heard his first episode with his background and founding of Think of Us - queue up episode 262!Today’s GuestSixto Cancel, Founder + CEO, Think of UsFor more information + episode details visit: weareforgood.com/episode/523.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission?Meet Designing Tomorrow, the show for modern social impact leaders and brands, hosted by Eric Ressler, Founder & Creative Director of Cosmic.Think of it as a modern playbook for navigating our rapidly-changing, digitally-driven world that you can use to reach your true impact potential. New episodes drop every Tuesday, and we hope you enjoy this preview of episode 1.Follow + subscribe to Designing Tomorrow on your favorite podcast platform or catch the Video Versions on Youtube. We've included the links below! We’ll be listening right along with you. Designing Tomorrow Website Watch on YouTubeListen + Subscribe on AppleListen + Subscribe on SpotifyFollow Designing Tomorrow on LinkedInSupport the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Cameron. He’s the CEO of Community Boost, serving over 1,000 nonprofit clients and has helped raise more than $100 million💸 The Community Boost team has also built the Nonprofit Marketing Summit, the world's largest nonprofit conference, driving more than 50,000 nonprofit professional registrations annually. Together, we’re peeling back the layers of digital marketing strategies that resonate with authenticity, creating communities that propel our missions forward. Tune in to chart your path toward mission-driven communities​​🗺️💡LearnAbout Community-First MarketingHow to Leverage Marketing to Scale ImpactNonprofit Marketing Summit: The Unthinkable TakeawaysToday’s GuestCameron Ripley, CEO, Community BoostFor more information + episode details visit: weareforgood.com/episode/522.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Liza. She believes that transformational social change can happen only when deep trust, respect and community voice are centered across the board. She’s the Vice President of Knowledge and Thought Leadership at Echoing Green, an org that discovers emerging social entrepreneurs and invests deeply in the growth of their ideas and leadership. She’s walking us through groundbreaking research on measuring success in the social sector, especially for organizations led by people of color, exploring power dynamics in philanthropy for greater equity and progress. Tune in to rethink the role of data in driving social change 📊Episode HighlightsLiza’s story and journey to where she is today (4:30)Data's transformative power for organizations (8:00) Echoing Green and MPHI’s Center for Culturally Responsive Engagement’s Report: The Weight of Power: The Role of Metrics & Evaluation at the Intersection of Social Justice (13:00) Create greater equity and progress in social impact (21:00)Response from the funding community (25:00)The Trust-Based Philanthropy Project (30:00)A powerful moment of philanthropy in Liza’s life (30:30)Liza’s One Good Thing: “Data is protest, data is accountability, data is action.” -Yeshi Milner (33:00)For more information + episode details visit: weareforgood.com/episode/521.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Welcome back to the final episode in our 9️⃣Nonprofit Trends that Matter in 2024 Series. We’re exploring how the world of philanthropy can be revolutionized through the power of media, Discover the secrets to making your nonprofit stand out by thinking like a media company💡 This week, we're joined by Carolina Garcia Jayaram, CEO, and Eva Bloomfield, CMO, from The Elevate Prize Foundation, a global nonprofit amplifying social impact and empowering passionate problem solvers, leaders and innovators. They’re on a mission to “Make Good Famous” and they are leveraging the power of media to do just that📢  Join us for a masterclass on maximizing your nonprofit's reach and sparking grassroots movements through storytelling and innovative strategies. Tune in for pro tips and disruptive ideas for organizations of all sizes!Episode HighlightsMedia scale impact (1:00)Media Scales Impact Playlist (5:15)Pro tips for scaling impact with media (6:15)Opportunities for nonprofits to seize this moment (9:15)Importance of authentic storytelling, human-centered leadership + leveraging media (13:00)How investing in media has transformed Elevate Prize Network winner’s impact and reach (21:50)How nonprofits can invest in content + storytelling (28:40)Strategies to engage audiences across various media channels (35:15)Key elements for a successful media campaign (41:00)Connect with The Elevate Prize Network (52:30)For more information + episode details visit: weareforgood.com/episode/516.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Becca and Ty. These annual giving pros have mastered the art of 'stoking' to spark movements and create campaigns that resonate deeply with their audience🔥 They're bringing the playbook directly from the Michel J. Fox Foundation that meets this moment for how to show up + raise money on social media💰 On the podcast, they’re sharing how their strategies of authentic engagement, personalization and community listening can lead to powerful, impactful action. This episode is a must-listen for nonprofits looking to amplify their message and build lasting donor relationships in new ways📣💡LearnOverview of the Michael J. Fox Foundation for Parkinson’s ResearchEngaging + Activating Community on Social MediaPractical strategies for integrating social media fundraisingToday’s GuestsBecca Lockhart, Annual Giving Director + Ty Hyacinth, Annual Giving Officer, The Michael J. Fox Foundation for Parkinson’s ResearchFor more information + episode details visit: weareforgood.com/episode/519.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! As we near the end of our series, we're exploring how we can make generosity frictionless. We're used to frictionless payments in other aspects of our lives after all📱 With just a few taps on our phones, transactions are completed, and orders arrive at our doorsteps in a matter of hours.  Joining us today is Vance Roush, the founder and CEO of Overflow, a platform allowing orgs to accept non-cash donations seamlessly. Together, we'll explore the digital evolution of donor behavior, the upcoming wealth transfer, and how these factors intersect with the shift toward identity-driven philanthropy. This episode is packed with tips, real-world case studies, and actionable insights to streamline your nonprofit's giving journey in today's digital landscape. Tune in now to embrace frictionless philanthropy💸Episode HighlightsTonesetting (1:50)The why behind making giving frictionless (3:15)We Are For Good Community’s take on this (5:15)Playlist to dive deeper into making giving frictionless (7:10)PRO tips to put this in action (8:25)How the wealth transfer to millennials  and Gen Z will alter generosity (11:00)Common obstacles donors face when trying to be generous + ways to overcome them (18:50)How organizations can streamline their donation process (12:35)Case studies of organization making generation frictionless (26:10)Vance’s One Good Thing: Make it so your organization can accept Apple Play. (32:25)How to connect with Vance and Overflow (33:45)For more information + episode details visit: weareforgood.com/episode/518.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more 🥳Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode 🥳Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter