The first step to fostering long-lasting customer relationships is creating trust. However, how do we do that? In the second episode of our Customer Trust series, we dive into how you can set realistic expectations & avoid blindsiding your customers with the unexpected. From using clear language that your customers can understand to presenting products & buying process with transparency, we aim to transform your eCommerce business into a trusted brand! Equip yourself with valuable insights and strategies that will make trust-building a breeze.Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

After completing some of your biggest sales events like Cyber Monday and Black Friday, what are your next steps to prepare for your next promotion? In this episode, we dive into the process of learning from your completed promotions and refining them for the future. From collecting data on your promotional events to approaching the refinement process with a positive and realistic mindset, we aim to guide you towards improving your promotions, setting you on the path to future success in your online business! So, sit back, relax, and get ready to elevate your eCommerce game!Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Are you ready for this year’s Black Friday/Cyber Monday shopping events? Buckle up as we explore how to stand out during extremely competitive times of the year! From understanding your customer's preferences to crafting clear, easy-to-understand deals, discover how you can draw in more customers with deals you know they will love! So tune in - this isn't just about Black Friday and Cyber Monday, it's about building customer loyalty and appreciation that lasts year-round! Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Ever wondered how a birthday celebration could be a catalyst for your business growth? Well, you're about to discover how! Today's episode is a double celebration - we're honoring both our business's anniversary and my own birthday! In this episode, we will dive into how these special occasions could be pivotal in demonstrating appreciation, fostering customer loyalty, and creating excitement around your brand. Tag along as we dive into strategies like customer appreciation events, time-limited discounts, special offers, thrilling giveaways, and more! Whether you're an experienced e-commerce pro or a newbie, we promise you'll find this episode both enjoyable and insightful. So join our birthday bash and find out how to make your customers a part of your celebration!Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

What if there were a simple and effective way to boost your online business profits and stand out in a crowded marketplace? Discover how product bundling can create a win-win situation for both you (the seller) and your customers, enhancing value and boosting customer satisfaction. Join us as we chat about how to tap into your customers' needs, desires, and problems to offer innovative solutions through clever product or service bundles - it's not just about the usual discounts!Hear real-life examples across various business types from running shoe companies to life coaches, highlighting the versatility and potential of bundling. We'll show you how to use social media and email marketing to identify your customers' needs and create appealing bundles. We'll also delve into how bundling creates cost savings for businesses and simplifies decision-making for consumers. Get inspired by the power of bundling products or services, and walk away with actionable insights to skyrocket your e-commerce business. Tune in and together let's bundle up for success!Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Ever wonder how to instill absolute trust in your customers and soar your e-commerce business to new heights? This episode promises to unlock that secret for you with a keen focus on customer testimonials and social proof. We dissect the myriad forms of testimonials - text, photos, videos, and audio clips, and guide you through the exciting process of acquiring them. Learn the perfect timing to request these testimonials and how they can be a powerful tool in solidifying your customers' trust.Access the show notes for this episode at ecommercemadeeasypodcast.com/27. Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Ever wondered how to fortify your online business against unexpected disasters? Then you're in the right place. You're about to get an insider's look at how two of our clients weathered the harrowing storm of a severe website disaster. The ordeal was a valuable lesson on the critical role of backups, data protection, and the right tools to restore your digital presence when things go off the rails. In this episode, we'll walk you through the process of establishing a secure online environment for your business. Join me as we navigate these recent events, the causes, preventive measures, and much more. Remember, success is all about being prepared!Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

It happens to us all: one small distraction can change the course of your productivity for the rest of the day, causing tasks to fall behind and affect the rest of the week! How can you get yourself back on track? Join me, Carrie Saunders, as we dive into maximizing your efficiency in an e-commerce environment. As a business owner, I have both tasks, employees, and clients that I need to juggle throughout my workweek. In this podcast, I am going to share with you my go-to strategies to stay on task not only for today, but for the whole year! From setting goals to organizing your tasks, these proven methods will help you stay on track and effectively use your time, even the times when your brain is fried! Tune in to set yourself up for a positive, focused work routine! Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Ever wondered why your website isn't ranking high enough on search engine results, despite using all the 'right' keywords?  We're going to kick off the discussion by debunking outdated SEO tactics, with a particular emphasis on the notorious pitfall of keyword stuffing. We’ll then switch gears to the art of crafting language that appeals not just to search engines, but the people behind the screens too. Plus, we'll demonstrate how built-in features in software tools like WordPress can be your secret weapon in the world of SEO.From creating unique, engaging content to being on the look out for dead links, there is a lot to cover that, with small tweaks, can boost your SEO score! So, sit back and prepare for an avalanche of insights that'll help you revolutionize your online strategy! Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Want to unravel the magic of email marketing for your business? Buckle up as we chat with our guest, Tracy Beavers, a juggernaut in the realms of marketing, sales and business growth, and dissect why email marketing is not just a good-to-have but a must-have component of your business strategy. Tracy’s expert insights will shed light on the importance of email marketing for all businesses, be it online or brick-and-mortar, and how it can keep you connected and top of mind with your clients.Asking yourself, how can you build a powerful and sustained income source? Tracy has got you covered. She shares her time-tested strategies to grow an engaging email list, with potent tips on offering value in exchange for email addresses, using birthday cards and lead magnets as hooks, and engaging effectively in the DMs. If you've been grappling with building and maintaining an email list, here’s your chance to turn things around. Moving beyond emails, we also delve into the untapped potential of personal Facebook profiles for business growth. Tracy walks us through ways to build a Facebook profile that mirrors your business and magnetizes potential clients. We navigate the delicate balance of putting out business-related content and leveraging your personal profile to grow your email list. In addition, Tracy unveils her secret sauce to emailing - how to make your emails feel like a one-on-one chat and how to shelve the stiff formal tone. Prepare to revamp your Facebook profile and transform your email communication style. Tune in for a power-packed session!Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Are your website images slowing you down? Let's revamp your understanding of image optimization, and watch your site's performance skyrocket! This episode is packed with secrets on web image optimization, covering everything from choosing the right file format to understanding the role of alternate text in SEO and ADA compliance. We're arming you with practical tips and a free download to make this process as seamless as possible. We'll also be taking a deep-dive into the world of image formats for web optimization. Get ready for a thorough exploration of JPEGs, PNGs, and WebP. We're shedding light on the importance of resizing images and sharing foolproof tips on compressing images without losing quality. Additionally, we're guiding you through the process of using Photoshop and GIMP for optimal image optimization. So, buckle up for this insightful journey and remember to rate and subscribe! We're always here to answer your questions or engage in further discussion.Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Imagine if your website unexpectedly went viral during a promotional period - would it stand up to the traffic influx or come crashing down? With Black Friday and other major promotional periods around the corner, now is the time to ensure your ecommerce platform is prepared to handle the rush, and we're going to show you how to do exactly that. By the end of this episode, you'll understand why setting revenue goals and tracking conversion rates are crucial steps in gearing up for a promotion. We'll share invaluable tips on utilizing social media effectively, the importance of robust customer service procedures, and the benefits of sending out personalized mail to your top customers. Buckle up for an engaging conversation that navigates the world of ecommerce, and get ready to reap the benefits of a successful promotion!Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Are you grappling to under Google’s Core Web Vitals? We’ve got you covered!In this episode, we break down the tech surrounding Core Web Vital. From what these metrics are to how they can impact your website’s performance as a whole, we illustrate what these metrics look like beyond their technical implications. Laggy load times, web pages that jump around, and just plain old slowness: all of these metrics have visual impacts to your page that can help us better understand what it means to score good or bad on Google’s Core Web Vitals.By the end of this episode, we will explain how you can check your own site’s Core Web Vitals and arm you with a downloadable checklist that you can use monthly to analyze your website’s scores. Just like a routine general checkup with your doctor, making sure your site is running smooth and healthy is key to success! Tune in as we demystify Google’s Core Web Vitals and get you started on improving your website’s health!Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Imagine unlocking the doors to a steady stream of income, even when you're not actively working, and transforming that into a reality for your business. This episode unravels the mysteries of implementing passive income strategies and how these can turbocharge your business growth. From exploring the riveting world of email marketing to the allure of loyalty programs, we'll give you a front-row seat to the power of automated emails and the magic of personalized customer service. Discover how these strategies can upsell your products and make your loyal customers feel like VIPs, driving repeat business and boosting your bottom line.Ever wondered how successful businesses leverage podcast promotion and listener engagement to drive income? We've got you covered! We'll pull back the curtain on the various types of passive income and spotlight their unique pros and cons. Ready to dip your toes into the passive income stream? We've stocked this episode with practical tips on how to get started and maximize your returns. Plus, we share our personal voyage in the e-commerce industry, imparting our firsthand experiences, hard-learned lessons, and winning strategies. Stay tuned till the end to learn how you can connect with us and share your thoughts, queries, or comments.Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Ever thought about how much a business name matters? Is it still relevant in the digital age? Join me, Carrie Saunders, as I shed light on a burning issue we're facing - rebranding. As the founder of a 21-year old business, BCS Engineering, I am wrestling with whether our name still embodies what we do and who we are. This episode will take you through our journey, illuminating the thought process behind our original name and the obstacles we are encountering as we contemplate a rebranding strategy. This is not your typical tech talk episode. Instead, we dive into the thorny issue of rebranding, particularly in the internet era. Is our domain name still crucial? What characteristics make a business name memorable and engaging? This episode is not just a reflection on our journey, but an open forum for you to share your insights and thoughts on rebranding. Let's peel back the layers of what a business name signifies, how it can evolve over time, and the balancing act between holding onto the past and embracing the future. Join us in this exploration and let's unravel the world of rebranding together.Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Ever wondered why your e-commerce conversions aren't where you want them to be? What if we told you that with just a few tweaks to your website and marketing strategy, you could see noticeable improvement? In this episode, we address the variable nature of e-commerce conversions and the importance of tracking them using tools like Google Analytics. We stress the need for continuous website improvement and staying abreast with the enduring trends rather than getting swept away by ephemeral fads.Imagine having an e-commerce website that not only looks attractive but also works to convert your visitors into customers? We guide you on the path to achieving this by discussing the importance of compelling product descriptions and the use of high-resolution images and videos. We cover the nuances of web design, emphasizing on clear calls to action, readable fonts, and visible product reviews and testimonials. But we don't stop there - we go a step further to discuss how to connect with customers on a deeper level. By identifying your top items to convert and regularly revising your content, you can establish meaningful relationships with your customers while improving your conversion rates. Join us as we break down the tech for your online business, one episode at a time.Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Are you guilty of reusing the same password across multiple platforms? Find out how this common mistake can leave your online business vulnerable to cyber threats. This week, I will be taking you on a deep dive into the interconnected world of personal and website security. Drawing from my two decades of experience in the eCommerce and web development industry, we'll explore the importance of secure passwords, two-factor authentication, and the dangers of insecure Wi-Fi connections.Did you know that emailing passwords can be a huge security risk? Learn why this practice can be detrimental and the best methods to share sensitive information. We'll also delve into the significance of HTTPS secured websites and recommend some secure password stores. By the end of this episode, you'll understand why using a secure VPN on public networks is a must and how it adds an extra layer of protection to your online activities. Let's empower you with knowledge and tools needed to navigate the complexities of web security. Tune in and let's secure your online business together.Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Ever wished you could unravel the mysteries of Software as a Service (SaaS) and downloadable software? Join us for an episode packed with insights that will empower you to make the right software choice for your business. We dissect the pros and cons of both options, drawing on real-world examples from popular software platforms such as BigCommerce, Shopify, WordPress, WooCommerce, and Magento. From installation to maintenance and updates, we break down the key distinctions that will help guide your decision-making process.Our conversation ventures further into the details of software selection as we evaluate critical factors such as budget, scalability, user experience, accessibility, features, customer experience, and support. Through practical business scenarios, we scrutinize these factors to determine whether SaaS or downloadable software reigns supreme. We conclude with an invaluable decision-making tool and a recap of key points to solidify your understanding. So, strap in for a knowledge-packed exploration that will equip you to make informed software decisions, tailor-made for your business needs.Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Ever felt overwhelmed with content creation for your e-commerce business? Imagine if a tool could churn out unique ideas, help you overcome writer's block, and even reword your content for greater clarity - all while saving you precious time. Well, turns out, artificial intelligence could be your knight in shining armor! We kick things off with a fascinating dive into the past, exploring the journey of AI from its early days in the 1950s to its current status as an indispensable tool in our digital lives.Moving on, we unravel the potential of a specific AI model - GPT chatbots - in content creation. From generating loyal customers to helping you break through that frustrating writer's block, you'd be surprised at what these chatbots can do. But that's not all. One of the most crucial aspects of AI-assisted content is fact-checking for accuracy, and we discuss its importance at length. So, tune in to learn about the wonders of AI, its role in e-commerce, and how it can transform your business. We're ready to answer all your burning questions about AI - just reach out! And before you go, don't forget to rate and subscribe to our podcast.Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering

Ever found yourself gritting your teeth over auto-playing video ads that throw you off your game? Exasperated by constant pop-ups that clutter your browsing experience? Well, you're not alone! On this episode of eCommerce Made Easy, we pull no punches as we bemoan these infuriating website features. We also turn our critical eye on the well-intentioned but often irksome attempts at GDPR compliance with cookie consent pop-ups.But we're not just a pair of grumblers! We're also dishing out valuable advice on how to strike a perfect balance between functionality and user experience. We sift through the pros and cons of infinite scroll, dissect the distracting elements of auto-scrolling carousels, images, and buttons, and underline the importance of accessible contact information. Join us as we navigate this digital minefield, offering tips and tricks on creating a user-friendly website. Whether you're a seasoned eCommerce professional or a newbie, this episode is your roadmap to an uncluttered and engaging online platform. Prepare to eradicate those infuriating features and champion fantastic user experiences!Support the showBe sure to subscribe to our podcast where ever you are listening!You can find our show notes at:https://www.ecommercemadeeasypodcast.comFind more of our resources and newsletter subscription here:https://linktr.ee/bcsengineering