Real Relationships Real Revenue - Video Edition

Mo Bunnell

Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn’t have to be! Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You’ll learn proven processes to implement modern techniques. You’ll learn how to measure their impact. And, everything will be based in authenticity, always having the client’s best interest in mind. No shower required. read less
BusinessBusiness

Episodes

Everything You Need to Know About Curiosity in Your Business
Sep 3 2022
Everything You Need to Know About Curiosity in Your Business
This week we are talking about how to create curiosity.   This is a really interesting topic because hardly anybody talks about the importance of creating curiosity. In this episode, we’ll be going through how to leverage it as a useful business tool and ensure success in our business relations.   We’ll be discussing things like WHY curiosity is so important, how to create it during and in between meetings, how to use curiosity to make a good first impression, and when to really go the extra mile.   Tune in to find out more about: Why curiosity is an intrinsic motivatorHow curiosity creates a heightened sense of arousal How curiosity allows you to remember more Why you should ask for more data to analyze with the intention to share results during the next meetingWhen to introduce an idea about process improvement or timeline as a next step How to suggest an introduction to somebody who has experience in the area of discussionWhy you should suggest setting up a tailored brainstorming sessionWays to hint at something that’s coming without fully giving it awayHow to time these hints strategically throughout your meetingsWhy you shouldn’t ignore using curiosity as a helpful business toolHow to frame the problem you solveWhen to have a dialogue to ensure understandingWhy you should state what you doHow to use the unexpected to drive curiosityHow to add value to your interactions with othersThe importance of creating enjoyable experiences   Retaining the attention of your clients throughout your business relationship (starting even with your very first introduction) is important and vital to the productivity of that relationship. Make the most of your time - and the most of your clients’ time - by delivering an experience that keeps your prospects present and involved.   Keep the curiosity going!   Mentioned in this episode:  This is Your Brain on Curiosity: TEDx Talk with Matthais Gruber https://www.youtube.com/watch?v=SmaTPPB-T_s   The Top 3 Things You Need to Implement from Luke Burgis, Author of Wanting https://www.bunnellideagroup.com/the-top-3-things-you-need-to-implement-from-luke-burgis-author-of-wanting/   The Top 3 Things You Need to Implement from Ron Tite, Author of Think. Do. Say. https://audio.realrelationshipsrealrevenue.com/the-top-3-things-you-need-to-implement-from-ron-tite-author-of-think-do-say/   How to Use Customer Experience and Marketing to Create and Close More Opportunities, with Jay Baer https://video.realrelationshipsrealrevenue.com/how-to-use-customer-experience-and-marketing-to-create-and-close-more-opportunities-with-jay-baer/   Glen Jackson on Preeminence – What You Need To Succeed https://video.realrelationshipsrealrevenue.com/glen-jackson-on-preeminence-what-you-need-to-succeed/
How to Introduce Cliffhangers that Leave Your Prospects Excited for More
Sep 1 2022
How to Introduce Cliffhangers that Leave Your Prospects Excited for More
Today we’re talking about how to break up information into digestible and attractive portions, and how to deliver those portions in ways that intrigue and excite your prospects. The best way to gain that momentum and anticipation in your business development meetings is to end the meeting with a cliffhanger.   There a few different kinds of cliffhangers you can utilize in this way, and that’s what I’ll be covering in this episode:   Ask for more data to analyze with the intention to share results during the next meetingIntroduce an idea about process improvement or timeline as a next step Suggest an introduction to somebody who has experience in the area of discussionSuggest setting up a tailored brainstorming session    As you listen to the ways you can use each of these cliffhangers to your advantage, you’ll realize how many opportunities there really are to entice your client and get them excited for their next meeting with you.   It’s okay to spread your agenda out over multiple meetings instead of crowding every topic into a single appointment. Keep your clients engaged and ready to take next steps with you!   I am looking forward to diving into this even further on the next episode, so be sure to tune in as we get started in this curiosity series.    Mentioned in this episode:    The Top 3 Things You Need to Implement from Luke Burgis, Author of Wanting: https://www.bunnellideagroup.com/the-top-3-things-you-need-to-implement-from-luke-burgis-author-of-wanting/
What Business Development REALLY Means, According to Andrew Cogar
Mar 22 2022
What Business Development REALLY Means, According to Andrew Cogar
Mo asks Andrew Cogar: What is your personal definition of business development? Andrew’s definition has evolved to simply mean fulfilling relationships on a personal and professional level and not making it any more transactional than that.You need to know where you want to go and what the vision of the firm is to know which prospects should be pursued. With a focus on relationships first, even if one project is not the right one at the right time, the next one might be.You have to be true to yourself as well as honest and open. Selling a project to someone that doesn’t fit their needs or isn’t in their budget doesn’t do anyone any good.Focusing on relationships is focusing on the long term. Doing the right things in the long term comes around ten fold.The founder of Historical Concepts baked in the values of vision and integrity, and as the president, Andrew wanted to double down on what Jim taught him. Andrew took the set of axioms they operated on and took it to the rest of the team to make it their own and allow them to add to it. This gave Andrew the confidence to speak for the firm and articulate it to prospects.Your purpose is your North Star. Your mission is the external voice of what you’re trying to share. Your vision is your five-year, big, hairy, audacious goal. Articulating those values gives you the lens to see if a client or project aligns with your purpose.     Mentioned in this Episode: GrowBIGPlaybook.com historicalconcepts.com Visions of Home