In this podcast episode, Steve Benson, CEO of Badger Maps, discusses the inception and growth of his company, which provides mapping solutions for field sales and service personnel. Host Stephen Lucas and co-host Max explore Steve's background and the evolution of Badger Maps, focusing on its commitment to adding value for its core users. They delve into the challenges of scaling and maintaining profitability, with Steve highlighting strategies for enhancing user experience and how companies can connect with Badger Maps. The episode offers a deep dive into the company's mission to support mobile workers.The company's inception (00:00)Steve Benson discusses the initial plans and challenges faced while starting the company.Introduction to the Scaling Edge podcast (00:57)Stephen Lucas introduces the podcast and its purpose.Steve Benson's background and move to Spain (01:31)Steve Benson shares his background, the company's location, and his move to Spain.Discussion on language accents (02:48)The speakers talk about the challenges of understanding different Spanish accents.Introduction to Badger Maps and its features (04:51)Steve Benson explains the purpose and features of Badger Maps for field salespeople.Challenges faced by field salespeople (06:23)The discussion focuses on the challenges faced by field salespeople and how Badger Maps addresses them.Evolution of mapping technology (08:19)The conversation delves into the impact of mapping technology on human lives and its evolution.Discussion on business ideas and mapping technology (10:55)The speakers talk about the impact of mapping technology on various businesses and its potential.Early team and growth of Badger Maps (14:28)Steve Benson discusses the early team and the significant growth of Badger Maps over the years.Future plans for Badger Maps (15:49)The conversation focuses on the future direction and growth strategies for Badger Maps.Focus on user value and monetization (18:27)The speakers discuss the importance of focusing on user value and monetization for business growth.Contact information for Badger Maps (19:08)Steve Benson provides contact information for reaching out to Badger Maps.#CEO #BadgerMaps #Stephen Lucas #ScalingEdgepodcast #mobile #mapping #applications #fieldsales #fieldservice #mappingtechnology #company #growth #value #existing #user #base #profitability #scalingabusiness #mobileworkers #BadgerMaps #fieldsales #fieldserviceindustry

In this episode of "The Scaling Edge," host Stephen Lucas and his team discuss the intricacies of blogging and content creation with Ryan Robinson, a seasoned blogger and entrepreneur. Ryan shares his insights on the time commitment required to monetize a blog, emphasizing the importance of niche expertise and the slow-burn nature of success in blogging. The conversation also explores the use of AI tools like ChatGPT in the blogging process, particularly for tasks like proofreading and content repurposing. Ryan highlights the value of creating video content and leveraging SEO strategies for self-promotion without a budget. The episode touches on the highs and lows of online business, the emotional impact of fluctuating success, and the importance of diversification. Ryan's journey from learning to blog in college to achieving significant affiliate marketing success is also discussed. To connect with Ryan or explore his work, listeners are directed to his website, RyRob.com.The time to start a blog (00:00:00)Discussion about the time and effort required to start a blog, realistic expectations, and dedication needed.Starting a blog in college (00:01:53)Ryan Robinson shares his experience of starting a blog in college and learning about internet marketing.Evolution of blogging platforms (00:02:32)Discussion about the evolution of blogging platforms, from early WordPress and Adobe Dreamweaver to the present.Discovering passion for writing (00:03:44)Ryan Robinson's discovery of his passion for writing and expressing himself through blogging.Generating revenue from a single article (00:04:57)Ryan Robinson's success in generating significant affiliate revenue from a single blog post and SEO strategies.Success and challenges in affiliate marketing (00:06:04)Discussion about successful affiliate marketing campaigns and the challenges and emotional roller coaster of business success.Changes in advertising platforms (00:07:51)Reflection on the changes in advertising platforms, the impact of relatability, and the shift to video content.Role and workflow in affiliate marketing (00:08:46)Ryan Robinson's role as a generalist in affiliate marketing, coordinating content creation, and relationship building.SEO and backlink strategies (00:10:27)The importance of good content, backlinks, and the role of various content types in SEO strategies.Advice for aspiring bloggers (00:12:36)Advice for aspiring bloggers on branding, niche selection, and the time and effort required to succeed in blogging.Using AI tools in blogging (00:16:44)Ryan Robinson's use of AI tools for content repurposing and the benefits of integrating AI into the blogging process.Promotion and keyword strategies (00:18:23)Discussion about self-promotion, keyword strategies, and leveraging video content and transcripts for SEO.Blogging as Step One (00:20:00)Discussion on the value of blogging as a starting point for learning about the internet.Contacting Ryan (00:20:28)Information on how to reach out to Ryan Robinson at ryrob.com.Closing Remarks (00:20:33)Expressing gratitude and good wishes to Ryan for his valuable insights.#podcast #TheScalingEdge #StephenLucas #Ryan Robinson #Ryrob.com #Forbes #FastCompany #Dan Reyes #blogging #contentcreation #affiliatemarketing #AItools #time #commitment #niche #expertise #monetizing #ChatGPT #contentrepurposing #video content #keywords #self-promotion #relationships #backlinks #videotranscription #AI tools #videocreation #bloggingplatform #college #WordPress #AdobeDreamweaver #Tumblr #HTML #Myspace #writing #affiliatecommissions #SEO #ROI #mentaltrap #diversification #businesssuccess #RyRob.com

In this podcast episode, digital marketing expert and professor Danny Gavin joins hosts Stephen Lucas and Maxwell of "The Scaling Edge" to discuss the intricacies of digital marketing. They cover topics such as SEO, paid search, affiliate marketing, and the evolving role of generative AI in the field. Danny shares his personal journey from a family in the diamond industry to becoming a digital marketing leader, emphasizing the value of practical experience. The trio also debates the challenges businesses face with ad agencies, the importance of mentorship, and strategies for businesses on limited budgets. Danny's podcast, "The Digital Marketing Mentor," is highlighted for its focus on industry guidance and mentorship.The Scaling Edge Introduction (00:00:43)Stephen Lucas introduces the podcast and the purpose of the program, aiming to add value to the listeners' journey in becoming entrepreneurs.Danny Gavin's Background (00:01:15)Danny Gavin shares his unique background, from growing up in an immigrant family to becoming a digital marketing expert and starting his own agency.Getting Involved in Digital Marketing (00:03:20)Danny explains how he got involved in digital marketing, starting with internships and consulting projects in SEO, paid search, and affiliate marketing.Agency's Bread and Butter (00:05:03)The discussion focuses on the agency's main areas of focus, including SEO, paid search, and paid social, with Danny emphasizing his personal focus on SEO.Challenges and Considerations in Digital Marketing (00:06:46)The conversation delves into the challenges and considerations in digital marketing, including the impact of generative AI on SEO and the need to adapt to constant changes.Starting with Limited Budget (00:09:24)Danny provides insights on the best approach for a new business owner with a limited budget, considering factors such as product searchability and time to generate sales.Choosing the Right Ad Agency (00:13:02)The discussion explores valuable questions for businesses to ask potential ad agencies, focusing on lead generation, lead quality, and tracking conversions.The Digital Marketing Mentor Podcast (00:16:41)Danny introduces his podcast, "The Digital Marketing Mentor," emphasizing its focus on mentorship and digital marketing, and his role as a professor at the master's level.Contact Information (00:18:09)Danny shares the contact details for his agency and personal contact information, encouraging listeners to reach out to him directly via LinkedIn or Twitter.#digitalmarketing #podcast #SEO #paidsearch #affiliatemarketing #mentorship #ads #agencies #generative #AI #immigrantfamily #diamondindustry #rabbinicalordination #MBA #practicaleducation #hands-on #experience #paidsocial #socialmedia #emailmarketing #limitedbudgets #GooglePlay #leadconversion #customeracquisition #mentorship #education #socialmediagrowth #marketingstrategy

In this episode of The Scaling Edge, host Stephen Lucas interviews James Yoder, CEO of Chat Sports. They explore Chat Sports' evolution from an app to a media agency specializing in sports content. Yoder discusses the company's pivot to video content on social platforms, revenue generation through ads, direct sales, super chats, and licensing deals, and the growth of their team. Despite initial pandemic setbacks, Yoder highlights their resilience and successful content strategy, which has driven audience engagement and revenue growth.Licensing Deals and Amazon Alexa Programming (00:00:00)Chat Sports' programming for Amazon Alexa video devices during the NFL season.Introduction and Purpose of The Scaling Edge Podcast (00:00:48)Stephen Lucas introduces the podcast and its purpose, featuring real-life entrepreneurs' stories.James Yoder's Background and Chat Sports' Inception (00:01:31)Discussion about James Yoder's background, from Ohio to the founding of Chat Sports in San Francisco.Evolution of Chat Sports from App to Media Agency (00:02:29)The transition of Chat Sports from an app to a media agency, focusing on video content and programming.Focus on NFL, NBA, and College Football Content (00:06:59)Chat Sports' heavy focus on NFL, with 35 shows, and expansion into NBA and college football content.YouTube Super Chat and Revenue Streams (00:13:10)Explanation of Chat Sports' revenue streams, including YouTube ads, direct sales, and YouTube Super Chat.Business Growth and Impact of Global Pandemic (00:12:16, 00:17:31)Chat Sports' business growth, profitability, and the impact of the global pandemic on their operations.Chat Sports' Expansion and Employee Growth (00:15:53)The growth of Chat Sports from a small team to nearly 40 employees, primarily based in Dallas.Conclusion and Contact Information (00:18:52)Stephen Lucas concludes the interview and asks how to get in touch with James Yoder and Chat Sports.Chat Sports TV (00:19:00)James discusses the Chat Sports TV YouTube channel and its content, including NFL, NBA, and college football.WNBA and Audience (00:19:26)Dan mentions subscribing for WNBA content, prompting a discussion on the WNBA and its audience.Closing Remarks (00:19:48)Stephen congratulates James, leading to closing remarks and appreciation from James.#Business #Entreprenuer #Success #motivation #socialmedia #Businessgrowth #growth #YouTube #Agency #Moneyonline #contentcreator #engagement #podcast #top1% #Automation #money #path

In this podcast episode, host Stephen Lucas interviews Mike Orchard, founder of College Athlete Advantage (CAA), about his transition from athlete to coach and eventually to a recruiting specialist. Mike discusses the inception and growth of CAA, the importance of aligning with the right partners, and the intricacies of sports recruiting. He highlights the success stories of athletes who've benefited from CAA's services and reflects on the evolving nature of college sports, including the rise of dual-role players. Mike also addresses the challenges of managing a remote team and shares his vision for CAA's expansion into various sports. The episode concludes with Mike offering advice to aspiring sports recruiters and inviting listeners to connect with him for mentorship and guidance.The Scaling Edge Introduction (00:00:00)The host introduces the podcast and its purpose, to learn from entrepreneurs' successes and failures.Mike's Background in Athletics (00:01:28)Mike Orchard shares his journey from being a baseball player to becoming a coach and transitioning into the recruiting space.Recruiting Services and College Sports (00:02:20)Mike explains the unique approach of College Athlete Advantage, offering both online and in-person recruiting services for high school athletes.Starting College Athlete Advantage (00:03:36)Mike discusses the challenges and successes of starting the company, highlighting the need for the service and the importance of aligning with partners' pace.Scaling and Expanding Services (00:05:28)The discussion revolves around the company's growth strategy, focusing on baseball initially and then expanding into other sports.Challenges of Managing Remote Advisors (00:08:32)Mike talks about the difficulties of managing remote advisors and the importance of establishing a strong culture and communication.Hiring and Training Remote Advisors (00:09:14)The conversation delves into the tactics and challenges of hiring and training remote advisors, emphasizing the need for their investment in the business.Steady Growth and Projections (00:11:03)Mike reflects on the company's significant growth and the challenges of projecting future outcomes, emphasizing the focus on stable and steady growth.Success Stories and Impact (00:12:28)Mike shares success stories of players who have benefited from College Athlete Advantage's services, highlighting their achievements in college sports.Baseball and Player Versatility (00:14:26)The discussion shifts to baseball, focusing on the evolving roles of players like Shohei Ohtani and the potential for more players to excel in multiple positions.Entrepreneurial Advice and Mentorship (00:17:07)Mike offers advice for aspiring entrepreneurs, emphasizing the importance of specific knowledge, market analysis, and differentiation in business ventures.Contacting College Athlete Advantage (00:18:40)Mike provides contact information for those interested in reaching out to College Athlete Advantage for mentorship or business inquiries.The world of college sports recruitment is as competitive as it is rewarding, and through my conversation with Mike Orchard, we've gained valuable insights into navigating this landscape. Whether you're an athlete, a coach, or an aspiring recruiter, understanding the intricacies of this process is crucial for success. If you're interested in learning more or seeking advice, Mike Orchard and College Athlete Advantage are resources worth exploring.#CollegeAthleteAdvantage #CAA #recruitingservices #highschoolathletes #collegesports #athletics #coaching #sportsrecruiting #remoteteam #growth #successstories #collegesportsrecruitment #baseball #dualroles #ShoheiOhtan #sportsrecruitingspace #marketneeds #differentiation #mentorship.

In this episode of the Scaling Edge podcast, host Stephen Lucas interviews Rachel, a consultant and coach specializing in B2B sales. Rachel shares her journey from Australia to Canada, her discovery of the tech industry in Toronto, and her subsequent move to Costa Rica during the COVID lockdown. With over eight years of experience, Rachel assists early-stage founders in establishing their sales operations, offering services from tech selection to creating playbooks and courses on sales and negotiation. She plans to continue her coaching and consulting after relocating to San Francisco, while maintaining her residence in Costa Rica.Tech Sales and Coaching (00:00:00)Rachel discusses her focus on B2B sales, tech selection, onboarding, and coaching services.Introduction to the Podcast (00:01:11)The host, Stephen Lucas, introduces the podcast and welcomes the special guest, Rachel, a consultant and coach from Costa Rica.Rachel's Background and Move to Canada (00:01:47)Rachel shares her background, including her move from Australia to Canada and her initial experiences in Toronto.Exploring Tech Sales and Marketing (00:04:10)Rachel discusses her transition from agency work to tech sales, her experiences in the tech industry, and her involvement in marketing and coaching.Entrepreneurial Experience and Tech Startup (00:06:00)Rachel shares her entrepreneurial journey, including her participation in a tech incubator and the development of a sales-related platform.Coaching and Consulting (00:09:37)Rachel explains her role as a coach and consultant, focusing on helping early-stage businesses with B2B infrastructure and go-to-market strategies.Relocation to Costa Rica and Future Plans (00:10:58)Rachel discusses her decision to move to Costa Rica and her upcoming relocation to San Francisco.Considering San Francisco and Coaching Focus (00:14:09)Rachel and the hosts discuss the pros and cons of San Francisco and Rachel's focus on coaching and consulting in the tech industry.B2B Sales and Consulting (00:16:46)Rachel discusses her focus on B2B sales and consulting, including building systems, processes, and courses.Collaboration with pCloud (00:17:31)Rachel talks about her collaboration with pCloud and the creation of sales-related content.Contact Information and Farewell (00:17:56)Stephen asks Rachel about the best way to contact her, and they discuss her upcoming move to San Francisco.For those eager to tap into Rachel's wealth of knowledge, she's an active presence on LinkedIn, always ready to connect and share her insights on sales strategies. Her openness to collaboration and her passion for helping others is a testament to her dedication to the field.#sales #strategicmarketing #strategicplanning #makingmoney #entrepreneur #businessgrowth #businessstrategy #businesspodcast #motivation #money #b2b #b2bmarketing #podcast #marketingtips #marketingstrategy #salesscript #coaching #solopreneur #communication #community #collab #content #contentcreation #lifestyle #wealth #top1 #bestpodcast

In this podcast episode, host Stephen Lucas interviews James Armijo, CEO of Entero, a software company serving the apparel decoration industry. Formed from a merger between Printable and InkSoft, Entero aims to streamline business processes for its clients. Armijo, with a background in finance and tech startups, discusses the complexities of merging two companies, including establishing a new culture and addressing team dynamics. The episode touches on the competitive nature of sales teams and concludes with an overview of Entero's services and client engagement methods. The conversation offers a glimpse into the intricacies of corporate mergers and industry-specific software solutions.Introduction (00:00:00)Host introduces the podcast and its purpose, to share the stories of entrepreneurs and provide valuable insights.Introduction of James Armijo (00:01:09)Host introduces James Armijo, CEO at Entero, and welcomes him to the show.Entero's Services and History (00:01:31)James explains that Inktavo is a software company focusing on the apparel decoration industry and discusses the company's history and merger.Challenges of Merging Companies (00:05:00)James discusses the challenges faced during the merger, such as merging cultures, integrating different strengths, and creating a new company culture.Navigating the Turbulence of Mergers (00:07:46)James shares his approach to navigating the challenges of a merger, including adopting a startup mentality, establishing clear decision-making processes, and addressing the impact on employees.Managing Sales Team Integration (00:11:13)The conversation focuses on the challenges of integrating sales teams from different companies and the need to address ego, commission structures, and teamwork.Services Provided by Inktavo (00:14:56)James explains that Inktavo provides a software platform for service providers in the printing industry to design and create high-quality products efficiently.Contacting Inktavo for Services (00:15:25)Information on how potential clients can contact Inktavo for their services, including scheduling a demo and accessing resources on the website.#CEO #Inktavo #softwarecompany #appareldecorationindustry #merger #challenges #successes #history #services #automation #processes #Printable #InkSoft #team #environments #managingteams #finance #techstartups #culture #decision-making #processes #skillsets #roles, sales professionals, competitive nature #service providers, #softwareplatform #schedulingdemo #resources #appareldecoration #industry

In this podcast episode, Virginie Glaenzer, an entrepreneur and digital marketing expert, recounts her immigration to the U.S. and her entrepreneurial journey. She discusses overcoming financial struggles and the importance of community and a supportive team in business. Virginie shares insights from starting a co-working space and reflects on the evolving landscape of entrepreneurship, including the impact of COVID-19 on work culture and the reevaluation of success and work-life balance. Her story offers a perspective on the challenges and rewards of entrepreneurship and the pursuit of meaningful work.The project leader surrounded by women (00:00:00)Virginie talks about being a project leader surrounded by 22 other women and her interest in work.Moving to the US and starting a company (00:01:43)Virginie shares her journey of moving from France to the US and starting a company with her husband in California.The first business and its evolution (00:03:04)Virginie discusses her first business, a graphical user interface on top of Windows, and its evolution into a Bluetooth messaging application.Learning from failures and successes (00:04:54)Virginie reflects on her entrepreneurial journey, including successes, failures, and the importance of learning from them.Transition to consulting and writing books (00:09:29)Virginie talks about transitioning to consulting, writing books, and challenging her belief system in the context of success and the changing economy.Building a community and the future of brands (00:11:34)Virginie discusses the concept of building a community and its importance for the future success of brands.The meaning of success and work-life balance (00:14:42)Virginie shares her perspective on success, emphasizing the importance of doing what you love and achieving work-life balance.Challenging the traditional work culture (00:15:55)Virginie discusses the cultural differences in work attitudes and the importance of human connection in the workplace.Balancing well-being and creativity (00:17:01)Virginie emphasizes the importance of balancing well-being, creativity, and making money in life.Reaching out to Virginie (00:19:21)Virginie shares how to connect with her on social media platforms for further discussions and insights.#entrepreneur #digitalmarketing #immigrating #UnitedStates #France #businesses #challenges #lessonslearned #team #community #California #financialstruggles #uncertainty #investors #startup #setbacks #failures #technologyindustry #co-working #space #changinglandscape #success #fulfillment #work-lifebalance #COVID-19 #pandemic, remote work #modernbusiness #attitudestowards #work #support #community #meaningful #success

In this episode of the podcast, human copywriter and AI trainer Leanne Shelton joins Stephen Lucas and Max to discuss how AI can be used in podcasting and copywriting. They go into Leanne's professional development and her observations on how AI is affecting the writing profession. The discussion emphasizes the difficulties in striking a balance between the effectiveness of AI and the requirement for human touch in content. Leanne talks about the obstacles she's had to overcome and exhorts authors to change and employ AI to enhance their work. Leanne is an advocate for using AI in show notes and scriptwriting, and the episode also looks at the technology's possibilities for creating questions and scripts for podcasts. She ends by providing her contact information and upcoming services relating to AI.The opening (00:00:00)Talk about how AI might be used to podcast interviews and scriptwriting.Leanne's history and development (00:01:12)The transition of Leanne Shelton's profession from writer to AI trainer.The writing industry's use of AI (00:02:07)Leanne's shift to discussing the effects of AI on the writing industry and instructing others on how to employ AI in content development.Opposition against the employment of AI (00:05:44)writing about overcoming opposition to AI and worries about losing the human touch.AI as a means of cooperation (00:11:52)Talk about AI's potential as a collaborative tool and how it may improve writing strategy and creativity.Podcasting with AI (00:13:32)investigating the possibilities of using AI to create shownotes and scripts for podcasts, and the challenges of mimicking human nature in podcasting.By the time we finished the episode, it was clear that the potential for combining human and artificial intelligence with creativity was actually happening. In order to make sure that we, as content creators, stay at the forefront of innovation while maintaining our personal touch, it is important that we approach this collaboration with an open mind and a desire to explore.  Please get in touch with Leanne and take advantage of the resources she provides if you'd like to know more about her work or want to go deeper into the field of artificial intelligence in content development. Talks like these are crucial in determining the direction our industry will go as we continue to explore the fascinating nexus of creativity and technology.#AI #copywriting #podcasting #LeanneShelton #scriptwriting #interviewquestions #humantouch #contentcreation #AItraining #writingindustry #podcastingindustry #AI #pushback #AIadaptation #podcastproduction #shownotes #AIbenefits #contentcreation #Business #Growth

In this podcast episode, Cameron Gilmore, a seasoned entrepreneur renowned for scaling several businesses to multi-million dollar successes, sits down to discuss his journey. He imparts wisdom and strategies that have underpinned his achievements, offering valuable guidance for budding entrepreneurs. Alongside host Stephen Lucas and contributor Max, Cameron delves into the challenges and triumphs of the entrepreneurial path, providing listeners with actionable advice to help them navigate the complex business landscape.Quiet the Noise (00:00:00)Entrepreneurial advice: quiet the noise of gurus, focus on selling, and be okay with failure.Starting as an Entrepreneur (00:01:43)Cameron shares his experience of building a company and the self-doubt he faced.Learning from Others (00:02:00)Cameron's experience of learning from successful individuals and making their processes his own.Personal and Professional Life (00:05:47)Cameron talks about his personal life, being half Navajo and half Scottish, and his entrepreneurial spirit.Sales and Business Start (00:06:52)Cameron discusses his early sales experience and the first business he got involved in.Mistakes and Learning (00:07:51)Cameron shares a mistake made during a marketing campaign and the lessons learned from it.Utah Sales and Dealing with Failure (00:09:47)Discussion on sales training and dealing with failure, drawing parallels between door-to-door sales and business.Purpose in Business (00:10:36)The importance of focusing on the purpose of the business and conveying genuine care in marketing.Motivation and Coaching (00:11:41)Cameron's motivation in building and growing businesses, and his coaching approach.Affiliate Marketing (00:13:58)Insights into the affiliate marketing space and the challenges involved in the industry.AI in Business (00:15:40)Cameron's perspective on using AI as a tool to enhance business operations and efficiency.Reaching Out to Cameron (00:18:19)Cameron's contact details and availability for coaching and marketing inquiries.So, are you ready to ignite your entrepreneurial spirit and take your ambitions to the next level? Tune in to this latest episode and let Cameron's journey light the path to your own success story.#BusinessGrowth #EntrepreneurialSpirit #SuccessStory #Resilience #Innovation #DreamBig #HustleHard #NeverGiveUp #Passion #Perseverance #Motivation #Inspiration

In this episode of "The Scaling Edge," Topher Scott, a former Division I hockey player and founder of The Hockey Think Tank, shares his journey from athlete to entrepreneur. He discusses the mission of his company to educate and inspire those involved in hockey, emphasizing the importance of resilience and mindset. The episode covers the transition challenges from sports to business, the professionalization of youth sports, and the role of fighting in hockey. Topher also recounts a personal setback and a team's resilience in the face of a teammate's life-threatening illness, highlighting the life lessons learned through the sport.Resilience and Mindset (00:00:00)Discussion on the pressure on young athletes, educating them on enjoying the game and building resilience.Transitioning to Entrepreneurship (00:01:32)Topher Scott's journey from being a player to an entrepreneur, dealing with routine, structure, and accountability.Teaching Life Lessons (00:03:22)The Hockey Think Tank's focus on teaching life lessons and helping individuals be the best versions of themselves.Working with Players (00:05:13)Engagement with kids and individuals of all ages, mentoring, and teaching the ins and outs of the game.Resilience and Growth (00:06:58)Emphasizing the importance of resilience and perseverance, comparing mental toughness to a muscle that needs to be trained.Learning from Failure (00:08:13)Topher's personal experience of learning from failure and finding positives in challenging situations.Success Stories (00:10:23)Anecdote about a player's recovery from a life-threatening situation and the team's growth and success.Fighting in Hockey (00:12:03)Discussion on the role of fighting in hockey, its purpose as a deterrent, and the concept of enforcers.Finding Guidance (00:15:07)Information on where to find The Hockey Think Tank's resources, including the podcast and website.This episode wasn't just about hockey; it was a masterclass in life lessons that transcend sports. The insights on mindset, resilience, and the journey of personal growth that Topher Scott shared are universally applicable. I'm grateful for the opportunity to bring these stories and lessons to you, and I hope they inspire you as much as they have inspired me.#motivation #mindset #Growth #hockey #TheHockeyThinkTank #education #inspiration #resilience #mindset #fightinginhockey #entrepreneur #coaching #youthsports #athletes #mentaltoughness #setback #successstories #UniversityofMichigan #fightingdynamics #podcast #website

In this podcast episode, Luca Zambello, founder of a real estate and automation platform for short-term rentals, discusses with host Stephen Lucas and co-host Max the integration of AI in hospitality operations. Zambello highlights how AI streamlines guest communication and operational tasks, potentially partnering with local businesses for an enhanced guest experience. Stephen shares his challenges in property management, and Luca advises on the importance of unique property experiences for investment success. The conversation also explores the future of AI in the industry, with Luca optimistic about its growth and impact on productivity and opportunities. Contact information for Luca is provided at the end.The beginning of the podcast (00:00:00)Discussion on the potential of AI and its exponential self-improvement.Introduction (00:01:03)Stephen Lucas introduces the podcast and the special guest, Luca Zambello, who is the founder of a real estate and automation platform for the short-term rental market.Luca Zambello's business journey (00:01:28)Luca Zambello explains the focus of his business, an automation platform for hospitality, especially for short-term rentals, and the use of AI in guest communications.Challenges of managing short-term rentals (00:02:25)Stephen Lucas shares his experience of managing short-term rental properties and discusses the challenges he faces, such as guest communication and property maintenance.Upsell opportunities in short-term rentals (00:04:55)Discussion on creating an affiliate program for local businesses and upsell opportunities in short-term rentals.Luca Zambello's business journey continued (00:07:11)Luca Zambello shares his business journey, starting with creating a landing page for luxury home rentals and later pivoting to a management company.Investment strategies in short-term rentals (00:12:24)Discussion on investment strategies for short-term rentals, focusing on unique and location-specific properties.Challenges and advantages of managing properties remotely (00:15:00)The challenges and advantages of managing properties remotely and the importance of local management companies.Future of AI and automation in the hospitality industry (00:16:20)Discussion on the potential of AI and automation in the hospitality industry, including the exponential growth and impact on businesses and society.Positive impact of technology on jobs and opportunities (00:19:36)The positive impact of technology on creating new jobs, opportunities, and quality of life, emphasizing the potential for more free time and creative pursuits.Contact information (00:21:49)Luca Zambello provides his website and LinkedIn profile for contacting him and his team.Conclusion (00:22:14)Stephen Lucas expresses gratitude to Luca Zambello for the interview.The insights from this episode are a treasure trove for anyone involved in the short-term rental market or interested in the role of technology in property management. Luca Zambello's expertise and foresight offer a glimpse into a future where AI not only drives innovation but also redefines efficiency in the hospitality sector.#realestateplatform #automationplatform #short-termrentalmarket #AI #guest #communications #propertymanagement #affiliateprogram #uniqueproperty #experiences #technology-drivensolutions #propertyinvestments #localmanagement #AIandautomation #hospitalitysector #propertymanagement #technology-driven #solutions #AI, short-termrentalindustry #propertyinvestments #AI #automation #hospitality sector

In this podcast episode "Lee Elias" talks about his evolution from a hockey enthusiast to a coach, author, and entrepreneur. He shares his experiences in team building and leadership, particularly how he turned around his alma mater's hockey team. Lee and host Stephen Lucas discuss the importance of work ethic, discipline, and the "infinite game" approach to success. Lee also talks about his ventures, the Hockey WrapAround and Game Seven Group, and the importance of organizational culture and hiring practices that align with team goals. For those wanting to connect, Lee prefers direct messages on social media or through his website.The chase of an infinite game (00:00:00)Lee discusses the benefits of striving for an unachievable goal and the impact on team success.Introduction and background (00:00:48)Stephen Lucas introduces the podcast and the guest, Lee Elias, and sets the stage for the conversation.Lee's journey into coaching (00:01:50)Lee shares his personal journey from being a hockey player to becoming a coach and the pivotal moments in his career.Transition to writing and books (00:06:28)Stephen and Lee discuss Lee's transition from coaching to becoming an author and the motivation behind writing multiple books.Consistency and discipline (00:08:44)The conversation delves into the importance of consistency and discipline in daily routines and habits.The business ventures: Hockey WrapAround (00:10:30)Lee explains the concept and success of Hockey WrapAround, a product designed to protect ice hockey sticks when used on surfaces other than ice.The business ventures: Game Seven Group (00:11:28)Lee discusses the Game Seven Group, which encompasses his literary work, speaking engagements, and team building services for various organizations.Building team culture (00:12:41)Lee shares his approach to building team culture, emphasizing the importance of trust, communication, and understanding individual definitions of trust.Hiring and employee investment (00:16:23)The conversation shifts to the challenges of hiring and employee investment, focusing on aligning employee goals with the company's vision and culture.Teaching Skills and Daily Commitment (00:18:30)Discussion about the importance of daily commitment and teaching skills in a team environment.Contacting Lee Elias (00:18:59)Lee Elias provides his contact information and encourages interpersonal communication for inquiries and conversations.As we wrapped up the episode, Lee reiterated the significance of bringing a strong work ethic and dedication to every endeavor. It's not just about the skills that can be taught; it's about the consistent effort and commitment that lead to success.I'm grateful to Lee Elias for sharing his invaluable insights with us. His experiences serve as a testament to the power of passion, discipline, and the pursuit of an "infinite game" in both personal and professional realms. Until next time, keep scaling the edge of your potential, and remember, the game never ends—#coach #author #leader #teambuilding #coaching #HockeyWrapAround #GameSevenGroup #entrepreneurship #icehockey #broadcasting #writingbooks #workethic #discipline #personalgrowth #goalsetting #infinitegame #entrepreneurial #ventures #COVID-19pandemic #organizationalculture #trust #communication #hiringpractices #interpersonalcommunication #socialmedia #website #DM #shownotes #dedication #commitment #skills #consistenteffort #gratitude #wellwishes

In this podcast episode of The Scaling Edge, host Michael Brooks introduces Matt Baker, founder of Benchmark Growth Marketing. Baker discusses his unique background in fine arts and how it informs his marketing strategies, particularly in crafting clear, compelling messages. He draws parallels between art critique principles and effective marketing communication. Baker's agency specializes in positioning and messaging, and he shares a success story with accounting firms, where refined messaging significantly boosted conversion rates. The episode also covers the StoryBrand framework, underscoring the importance of positioning customers as heroes in a business's narrative. Baker concludes by offering his contact information for those interested in his marketing expertise.Luke Skywalker and Star Wars (00:00:00)Speaker 1 explains how the story of Luke Skywalker in Star Wars can be related to a business context.Introduction to The Scaling Edge (00:00:55)Speaker 2 welcomes the audience to The Scaling Edge podcast.Introduction of Matt Baker (00:01:25)Speaker 2 introduces Matt Baker, founder at Benchmark Growth Marketing, and asks him to share about himself and his background.Influence of Art on Marketing (00:02:54)Matt Baker discusses how his background in art and sculpture has influenced his approach to marketing.The Difference Between Obvious and Subtle Art (00:03:55)Matt Baker explains the difference between obvious and subtle art and how it relates to marketing.Experience in China and Running a Business (00:06:10)Matt Baker shares his experience of living in China, running a business, and learning from failure.Approach to Marketing and the Importance of Words (00:07:04)Matt Baker discusses his approach to marketing, emphasizing the importance of clear and succinct messaging.Success with Accounting Firms (00:09:08)Matt Baker shares a success story of working with accounting firms and the impact of effective messaging on conversion rates.The StoryBrand Framework (00:11:55)Matt Baker explains the StoryBrand framework by Donald Miller and its importance in crafting clear and compelling marketing messages.Telling the Customer's Story (00:14:19)Matt Baker emphasizes the importance of telling the customer's story and how it influences their journey.The Role of the Customer in the Story (00:17:07)The speakers discuss the importance of making the customer the hero in the marketing story and the role of the marketer as a guide.Conclusion and Contact Information (00:19:00)Matt Baker shares his contact information for those interested in his marketing services.Don't forget to subscribe to the Scaling Edge podcast for more episodes on how to scale your business and achieve success through strategic planning and execution.#BenchmarkGrowthMarketing #MichaelBrooks #TheScalingEdge #marketing #art #sculpture #messaging #positioning #storytelling #StoryBrandframework #customer #hero #narrative #business #communication #conversionrates #accountingfirms #artcritique #subtlety #clarity #finearts #agency #principles #narrative #contact #information #target audience #practicaladviceRemember to like, comment, and share if you enjoyed the episode, and hit the bell icon to get notified of new episodes. Your support helps us bring more valuable content to listeners like you. Thank you for tuning in!

In this episode of "The Scaling Edge," host Steven Lucas interviews Robert Brill, a seasoned internet marketer and media buying expert with two decades of experience.They delve into the essentials of advertising, its evolution, and the significance of aligning client expectations with business growth strategies. Robert shares his journey, including work with major brands and his involvement in the early days of social media marketing. He stresses the need for experience before entrepreneurship and discusses teaching marketing without doing the hands-on work. The episode touches on the challenges facing aspiring media buyers and concludes with Robert offering to connect with interested parties for further discussion.The fundamentals of advertising (00:00:00)Robert emphasizes the importance of following advertising fundamentals and understanding product-market fit before starting advertising campaigns.Introduction and background (00:01:00)Steven Lucas introduces the podcast and the guest, Robert Brill, an experienced internet marketer and media buying expert.Robert Brill's background and experience (00:01:45)Robert Brill discusses his background in advertising, including his work at Universal McCann and his transition into internet marketing.Evolution of digital platforms (00:02:08)Steven and Robert discuss the evolution of digital platforms, including social media marketing and the impact of platforms like Facebook and TikTok.Digital advertising strategies (00:05:00)Robert explains the importance of starting with a strategy and mentions the significance of meta and Google in digital advertising.Advertising on Etsy and Pinterest (00:05:54)The conversation touches on advertising on Etsy and Pinterest, with Robert sharing his experiences and insights on running ads on these platforms.Media buying and programmatic advertising (00:06:12)Robert discusses his expertise in programmatic advertising and the expansion of his company into search and social media advertising.Entering the media buying industry (00:07:53)Robert shares his approach to teaching advertising and marketing without having to do the actual work, emphasizing the value of experience and understanding the business before venturing into entrepreneurship.Setting realistic expectations for clients (00:12:40)The discussion revolves around setting realistic expectations for clients in terms of advertising costs, sales timelines, and the importance of product-market fit.Finding the right media agency (00:15:23)Robert and Steven highlight the importance of asking the right questions when selecting a media agency and the need for transparent and realistic expectations from both parties.Contact information (00:19:02)Robert provides information on how to reach out to Brill Media Co through their website.Don't forget to subscribe to the Scaling Edge podcast for more episodes on how to scale your business and achieve success through strategic planning and execution.#internetmarketer #mediabuyingexpert #advertising #podcast #scalingedge #entrepreneurs #businessexperts #advertisingfundamentals #digitalplatforms #realisticexpectations #teachingadvertising #marketing #product-marketfit #realtimefocusgroup #sales #internetmarketing #programmaticadvertising #automatedbuyingsystems #searchadvertising #socialmediaadvertising #mediabuyers #entrepreneurship #advertising services #unrealisticexpectations #customeracquisitioncosts #agency.Remember to like, comment, and share if you enjoyed the episode, and hit the bell icon to get notified of new episodes. Your support helps us bring more valuable content to listeners like you. Thank you for tuning in!

Welcome to another insightful episode of the Scaling Edge podcast! Today, our host Michael Brooks Max is joined by Ted Lau, CEO of Ballistic Arts, a leading digital marketing agency that specializes in helping B2B companies soar to new heights.In this episode:- Introduction to Ted Lau and Ballistic Arts (00:00:30)  - Ted's background and the inception of Ballistic Arts  - The mission and vision of the agency- The Importance of ROI in Digital Marketing (00:05:00)  - Why Ballistic Arts focuses on ROI instead of vanity metrics like likes and followers  - How they measure success for their clients- Entrepreneurial Journey and Experiences (00:10:20)  - Ted's personal journey into entrepreneurship  - Challenges faced and lessons learned in building a business- Hiring and Team Building (00:15:45)  - The significance of recruiting skilled individuals  - Ballistic Arts' approach to finding the right talent  - The role of company culture and core values in team dynamics- Communication and Leadership Strategies (00:20:30)  - Effective communication within the team and with clients  - The concept of seeking permission before providing candid feedback  - How leadership style impacts agency performance- Ted's New YouTube Channel and Marketing News Canada (00:25:50)  - The motivation behind starting a YouTube channel  - Objectives and content viewers can expect from the channel  - Ted's involvement with Marketing News Canada and his role in interviewing top marketers- Future Plans and Upcoming Conversations (00:30:15)  - What's next for Ted Lau and Ballistic Arts  - Teaser for future episodes and topics to be discussed- Conclusion and Thanks (00:35:00)  - Wrapping up the conversation with Ted Lau  - How to connect with Ted and Ballistic Arts  - Final thoughts from host Michael Brooks MaxDon't forget to subscribe to the Scaling Edge podcast for more episodes on how to scale your business and achieve success through strategic planning and execution.#DigitalMarketing #B2BMarketing #ROI #Entrepreneurship #Leadership #TeamBuilding #BusinessGrowth #MarketingStrategy #ScalingEdgePodcast #TedLau #BallisticArts #MarketingNewsCanada #BusinessPodcast #MarketingTips #StrategicMarketing #AgencyLife #MarketingAgency #B2BSuccess #FinancialGoals #CommunicationSkills #LeadershipDevelopment #TalentAcquisition #CompanyCulture #CoreValues #MarketingInnovation #FutureOfMarketing

In this episode of "The Scaling Edge," host Michael Brooks and participant Max discuss business scaling with guest Ryan Johnson, an outsourced COO with a background in college baseball coaching and higher education leadership. Ryan shares his expertise in building a solid foundation for business growth, emphasizing the importance of leadership, team dynamics, and infrastructure. He draws on his coaching experience to relate to business operations, discussing the significance of motivation, employee empowerment, and aligning personal goals with the company's vision. Ryan illustrates his points with a case study of a property management group, highlighting his role in improving efficiency and setting up accountability. The episode wraps up with Ryan's approach to fractional executive engagements and an invitation for listeners to connect with him for further insights.

In this episode of The Scaling Edge podcast, Spencer, CEO of Solve Cloud and host of Lessons in Leverage, discusses his entrepreneurial journey and the concept of leverage in business and life. He shares his experiences, including growing up in a military family and learning from his father's transition to entrepreneurship. Spencer emphasizes the importance of overcoming fear of failure and adopting a high leverage mindset. He illustrates this with a story of helping a hotel founder overcome self-doubt to achieve success. Spencer's focus is on self-reflection, challenging personal narratives, and storytelling as tools for personal growth. Listeners can connect with him through his podcast and his technology consulting firm.

In this podcast episode of "The Scaling Edge," host Steven Lucas,Michael Brooks, and Max, with guest Arturo Ferreira discuss the challenges and opportunities of scaling a business in the AI industry. They explore the cultural and societal implications of AI, particularly its impact on jobs and the workforce. Michael shares his experience of rapid growth with his AI newsletter, highlighting the responsibilities and challenges that come with scaling. The conversation delves into whether AI will replace jobs or create new opportunities, with Arturo suggesting that while some jobs may become obsolete, AI could also enable people, especially from less privileged backgrounds, to compete in new ways. The discussion also touches on the importance of adaptability and the need for individuals to learn new skills in the face of a changing job landscape.

In this podcast episode of Scaling Edge, Elena Percival, co-founder of Women Who Code, discusses her transition into tech and the organization's mission to support women technologists. Host Michael Brooks and participants Steven Lucas, Max, engage in a conversation about the challenges women face in the industry, particularly around the ten-year career mark. They explore gender biases, stereotypes, and the importance of community, representation, and leadership opportunities. The episode emphasizes the need for diversity and inclusion in tech and how individuals and companies can contribute to Women Who Code's efforts.