Pursuing Private Practice

Jennifer McGurk

Take up space in business. The Pursuing Private Practice podcast will empower you to move through the different stages of business and give you inspiration to EXPAND. Not only will you transform your business, but you will transform your CEO role and your life. Get ready for business advice, lessons learned, and stories from other business owners changing the world. Learn how to run your business like a CEO whether you are a solopreneur or have a team. Being a CEO means you are Choosing Extraordinary Opportunities. read less

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Pivoting Your CEO Role with Stefani Reinold and Lindsay Stenovec

Pivoting Your CEO Role with Stefani Reinold and Lindsay Stenovec

Welcome to the Pursuing Private Practice podcast! This is our last episode of Season 2. Season 3 will begin this fall! In the meantime, visit our website, check out our programs, Business School and EXPAND, and subscribe to our email list to stay tuned about upcoming events. Join Jennifer McGurk, the CEO of Pursuing Private Practice, and her two business best friends, Dr. Stefani Reinold and Lindsay Stenovec, as they discuss the business changes and evolving their CEO roles. Join the conversation to hear about: Business Transitions Are Inevitable: Jennifer, Stefani, and Lindsay share experiences of embracing change to their "job descriptions", team transitions, and the impact of personal and professional shifts on business decisions.Factors for Business Decision-Making and Shifting Priorities: It's important to reflect on the evolving priorities and boundaries in business over time. Jennifer, Stefani, and Lindsay explore how financial security, family boundaries, and personal capacity have influenced business decisions and transitions.Perception vs. Reality in Business: Being CEO is not without its challenges. Business perception has been heavily influenced by skewed online representation of business ownership.Recognizing Burnout Triggers: Jennifer, Stefani, and Lindsay talk about how they recognize burnout triggers and how to take personal accountability in business.Emotional Elements in Business: Navigating transitions and responsibilities as an entrepreneur can be very emotional. Gain insight into personal growth and emotional regulation in business ownership. The key takeaway? Fully stepping into your CEO role gives you freedom and autonomy. While this is a privilege, it can also be a burden. Finding business friends to support you through your entrepreneurial journey is essential for your well-being. Dr. Stefani Reinold is a board-certified psychiatrist, author of the book Let Your Heart Out, podcast host, military wife, and mother of 4. She is the founder of Wholehearted Psychiatry, an integrative, holistic psychiatry practice in Dripping Springs, TX. She is passionate about normalizing mental health struggles, sharing antidotes to hustle culture, and encouraging individuals to live out their unique purpose. When she is not breaking the mold for traditional psychiatrists, you can find her spreading mom life truth bombs, talking business strategy, embracing her infinite Pinterest failures, or living out her minimalist, organized life fantasies in her perfectly imperfect home in Austin, Texas. Find Stefani on Instagram @stefanireinoldmd Lindsay Stenovec is the owner of Nutrition Instincts, Inc – a group practice in San Diego, CA specializing in eating and feeding disorders. She enjoys offering supervision to dietitians in individual and group settings and has spent 13+ years working with people experiencing eating disorders, the intersection of disordered eating, and pregnancy/postpartum and child feeding challenges. Lindsay is passionate about supporting dietitians so that they feel grounded in their collaborative work with clients, can hold space for healing, and maintain a sustainable career. She is currently navigating a business transition in deciding to close Nutrition Instincts this summer to make space for professional supervision services, consulting projects, and speaking engagements. Find Lindsay Stenovec on Instagram @lindsaystenovec_rd You can also find Pursuing Private Practice on Instagram @pursuing.private.practice Thanks for a great Season 2 and we'll be back soon for Season 3!

Episodes

Pivoting Your CEO Role with Stefani Reinold and Lindsay Stenovec

Pivoting Your CEO Role with Stefani Reinold and Lindsay Stenovec

Welcome to the Pursuing Private Practice podcast! This is our last episode of Season 2. Season 3 will begin this fall! In the meantime, visit our website, check out our programs, Business School and EXPAND, and subscribe to our email list to stay tuned about upcoming events. Join Jennifer McGurk, the CEO of Pursuing Private Practice, and her two business best friends, Dr. Stefani Reinold and Lindsay Stenovec, as they discuss the business changes and evolving their CEO roles. Join the conversation to hear about: Business Transitions Are Inevitable: Jennifer, Stefani, and Lindsay share experiences of embracing change to their "job descriptions", team transitions, and the impact of personal and professional shifts on business decisions.Factors for Business Decision-Making and Shifting Priorities: It's important to reflect on the evolving priorities and boundaries in business over time. Jennifer, Stefani, and Lindsay explore how financial security, family boundaries, and personal capacity have influenced business decisions and transitions.Perception vs. Reality in Business: Being CEO is not without its challenges. Business perception has been heavily influenced by skewed online representation of business ownership.Recognizing Burnout Triggers: Jennifer, Stefani, and Lindsay talk about how they recognize burnout triggers and how to take personal accountability in business.Emotional Elements in Business: Navigating transitions and responsibilities as an entrepreneur can be very emotional. Gain insight into personal growth and emotional regulation in business ownership. The key takeaway? Fully stepping into your CEO role gives you freedom and autonomy. While this is a privilege, it can also be a burden. Finding business friends to support you through your entrepreneurial journey is essential for your well-being. Dr. Stefani Reinold is a board-certified psychiatrist, author of the book Let Your Heart Out, podcast host, military wife, and mother of 4. She is the founder of Wholehearted Psychiatry, an integrative, holistic psychiatry practice in Dripping Springs, TX. She is passionate about normalizing mental health struggles, sharing antidotes to hustle culture, and encouraging individuals to live out their unique purpose. When she is not breaking the mold for traditional psychiatrists, you can find her spreading mom life truth bombs, talking business strategy, embracing her infinite Pinterest failures, or living out her minimalist, organized life fantasies in her perfectly imperfect home in Austin, Texas. Find Stefani on Instagram @stefanireinoldmd Lindsay Stenovec is the owner of Nutrition Instincts, Inc – a group practice in San Diego, CA specializing in eating and feeding disorders. She enjoys offering supervision to dietitians in individual and group settings and has spent 13+ years working with people experiencing eating disorders, the intersection of disordered eating, and pregnancy/postpartum and child feeding challenges. Lindsay is passionate about supporting dietitians so that they feel grounded in their collaborative work with clients, can hold space for healing, and maintain a sustainable career. She is currently navigating a business transition in deciding to close Nutrition Instincts this summer to make space for professional supervision services, consulting projects, and speaking engagements. Find Lindsay Stenovec on Instagram @lindsaystenovec_rd You can also find Pursuing Private Practice on Instagram @pursuing.private.practice Thanks for a great Season 2 and we'll be back soon for Season 3!

Scale Your Business Using Technology with Stephanie Hofhenke

Scale Your Business Using Technology with Stephanie Hofhenke

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Stephanie Hofhenke, the CEO of String Marketing, to discuss an update on technology as a business owner. Episode Highlights: Trends in Technology for Entrepreneurs: Stephanie goes through trends in technology, mindset shifts, and how setting up an EMR can help business owners save time, money, and energy.Challenges and Benefits of Technology: Stephanie and Jennifer emphasize the importance of creating an experience for your clients to keep them coming back. There are so many benefits in setting up technology systems as a way of customer service, but it can be challenging for business owners who aren't "tech-savvy".The Evolution of String Marketing with String Connect: Stephanie shares the development process of the String Connect product, emphasizing the customer-driven approach, addressing client needs, and streamlining marketing activities for practitioners. The key takeaway? Leveraging technology to streamline your business processes can change your life as a business owner. If you want to grow and scale your business without sacrificing your self-care, boundaries, or integrity, apply for the next cohort of EXPAND. This business coaching program is designed to focus on your CEO role to run your business like a CEO, own your leadership like a CEO, and live your life like a CEO. EXPAND features: Program Curriculum - This curriculum includes audio & video lessons, helpful worksheets for reflection and accountability, and templates to make your life much easier. We focus on the GROW & SCALE stages of business.Group Coaching Calls - We structure the calls in a specific order for organization and action steps. All calls will be recorded and discussed in our community for accountability.1:1 Strategy Sessions - Diving deep into what your business needs to finally scale to its full potential.Community - Access to other amazing business owners at your level. It's time to turn your business into an asset with a scalable offer. Apply for EXPAND today! Connect with Pursuing Private Practice on Instagram. Stephanie Hofhenke is the founder of STRING Marketing, a digital agency that has focused on serving dietitians for 14 years. Stephanie and her team of experts are passionate about helping practitioners elevate their practice and master their marketing. She leads a growing team with branding, marketing, and website experience. Together they have worked with over 400 practitioners and have launched even more websites. They build websites that attract millions of unique visitors per year. She has a sincere appreciation for the work that dietitians and healthcare professionals do to impact the world. Her knowledge of the unique challenges practitioners face has been compiled into a remarkably effective toolkit that helps practitioners across the country take their business marketing challenges head-on. Find out more about STRING Connect. Find STRING Marketing on Instagram @stringmarketing

Design Your CEO Role To Transform Your Life

Design Your CEO Role To Transform Your Life

Welcome to the Pursuing Private Practice Podcast! Join Jennifer & Courtney Vickery, CEO of Declet Designs, as they define what it means to be a CEO. They share personal experiences of how their CEO roles have changed and discuss delegation, team support, and the importance of mentorship and coaching. Join the conversation as they discuss: Importance of Self-Care and Boundaries: Boundaries will evolve and change according to your passions, market, and strengths. They discuss the evolution of their CEO job descriptions and how their CEO role has changed through the different stages of business.Taking Care of Your Team and Getting Support: Team members are valuable assets to any company. Jennifer and Courtney stress the need for any business owner to prioritize their own well-being while leading a team.Creating Space for CEO Time: CEO Time is not what you think! It's a mix of data and intuition to make business strategy decisions for the company's vision.Run Your Home Like a CEO: Running a home like a CEO means understanding the big picture of your home, creating systems, delegating tasks, and getting support for your life (just as much as your business!) Use the exercise outlined in this podcast episode to create your ideal CEO job description! This is just one of the templates in Pursuing Private Practice's business coaching program, EXPAND. Apply today for the next cohort beginning March 20th! Connect with Pursuing Private Practice on Instagram.

Systems for Motherhood and Home Life with Heather Rudalavage

Systems for Motherhood and Home Life with Heather Rudalavage

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Heather Rudalavage, the owner of Intuitive Nutrition, to discuss various systems in motherhood and home. Join the conversation to learn more about: The Intersection of Parenthood and Private Practice: Heather and Jennifer discuss the intersection of parenthood and private practice, and how many private practice professionals desire a flexible lifestyle to balance work and family.The Importance of Running Your Home Like a CEO: Heather emphasizes the importance of running your home like a CEO with examples of systems, tips, and ways to integrate life and work for business owners at every stage of business.Business Growth and Redefining Success: All business owners go through business growth, burnout, and then must redefine success on their terms. The conversation explores the different definitions of success and the factors that contribute to personal fulfillment and achievement in business: schedule, boundaries, money, impact, and flexibility are all "worth" the hard work.Lessons from Parenting and Business Ownership: Heather and Jennifer discuss the lessons learned from parenting and business ownership, emphasizing the similarities in long-term commitment, adaptability, and the ongoing journey of growth and development. Heather shares personal experiences of parenting and the transition to adulthood with her children. The conversation reflects on the different stages of parenting and the impact of family dynamics on personal and professional growth. Reflect on what systems are helpful for you in running your home like a CEO. If you want to grow and scale your business without sacrificing your self-care, boundaries, or integrity, apply for the next cohort of EXPAND. This business coaching program is designed to focus on your CEO role to run your business like a CEO, own your leadership like a CEO, and live your life like a CEO. EXPAND features: Program Curriculum - This curriculum includes audio & video lessons, helpful worksheets for reflection and accountability, and templates to make your life much easier. We focus on the GROW & SCALE stages of business.Group Coaching Calls - We structure the calls in a specific order for organization and action steps. All calls will be recorded and discussed in our community for accountability.1:1 Strategy Sessions - Diving deep into what your business needs to finally scale to its full potential.Community - Access to other amazing business owners at your level. It's time to turn your business into an asset with a scalable offer. Apply for EXPAND today! Connect with Pursuing Private Practice on Instagram. Heather Rudalavage is an anti-diet, weight-neutral Registered Dietitian, Certified Intuitive Eating Counselor, and Certified Body Trust Coach in the Philadelphia area. She is the founder of Intuitive Nutrition. She has spent the last 10+ years helping women achieve their health goals with compassion, empathy, and a dash of humor! She is married to her high school sweetheart and mom to 3 teenagers. She enjoys spending time outdoors, knitting, and reading. She loves meeting new people and has traveled to 20 countries. She is currently about halfway through writing her first novel. Find Heather on Instagram at @antidiet.heather

Growing a Group Private Practice with Alyssa Callahan

Growing a Group Private Practice with Alyssa Callahan

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Alyssa Callahan, the CEO of Nourished with Kindness, to discuss the importance of systems in group practice. They both share valuable insights and tips for implementing effective systems in business. As a business owner, learning to navigate the complexities of running a practice and being an entrepreneur is crucial for success. Join the conversation to learn more about: Navigating Insurance Systems: Taking insurance in a group practice comes with its own set of challenges, particularly in managing cash flow and dealing with insurance companies. Alyssa shares her experience of a major issue with an insurance contract and the impact it had on her practice. Despite the challenges, she highlights the value of having multiple insurance contracts to maintain stability in the business.Financial and HR Systems: In addition to insurance systems, Alyssa discusses the importance of financial and HR systems in her group practice. She emphasizes the use of a reliable payroll system like Gusto for employee management and payroll processing. Having effective HR systems in place ensures smooth operations and supports the growth of the practice.The Importance of Skill Building: Throughout the conversation, Alyssa emphasizes the importance of skill building in creating and managing systems. As a business owner, developing the skills to handle challenges and implement effective systems is essential for long-term success. Building a skill in system creation and management allows for better problem-solving and decision-making in the business.Employee Systems and Project Management Tools: Alyssa shares her experience with Asana, a project management tool that has transformed the way her team operates. From onboarding to benefits checks, having the right systems in place has made a significant impact on the efficiency and success of her practice.Marketing and Onboarding Systems: Alyssa also highlights the importance of marketing and onboarding systems in her practice. From job descriptions to the interviewing processes and onboarding procedures, having well-defined systems in place has streamlined the hiring and training process for new team members. These systems not only benefit the business but also create a positive experience for employees. Group practice is just one example of a scalable business offer. To learn more about creating and launching a scalable business offer, apply for Pursuing Private Practice's business coaching program, EXPAND. Connect with Pursuing Private Practice on Instagram. Alyssa Snow Callahan, MS, RD, CEDS-C, is a Registered Dietitian Nutritionist, Certified Eating Disorder Specialist - Supervisor, Certified Intuitive Eating Counselor, author of The Mindful Eating Journal, and Founder / CEO of Nourished with Kindness. Alyssa specializes in eating disorders, binge eating, emotional eating, and body image in teens and adults, as well as a weight-neutral approach to treating fertility/pregnancy issues. She is also passionate about helping eating disorder and non-diet providers grow their business and clinical skills. Find Alyssa on Instagram, @Nourishedwithkindness and her own Instagram @alyssacallahanrd

Scaling a Company with Jeanne Petrucci

Scaling a Company with Jeanne Petrucci

Welcome to the Pursuing Private Practice podcast! Join Jennifer & Jeannie Petrucci, CEO of LivingPlateRx, to hear all about Jeannie’s journey starting her private practice, pivoting her business, and the support that helped her get to where she is today. Join the conversation as they discuss: Trying New Things: Pivoting your business and trying something new can be scary, but don’t be afraid to experiment and try new things. Failure is just an opportunity to pivot and learn.Leaning on Support: The journey of developing your business is tough to do alone. Find a strong support system to help you navigate the challenges and celebrate the successes.Prioritizing Mental Health: Building a business can be isolating, and entrepreneurship can most definitely take a toll on mental health. Remember to find what self-care works for you, and continue to prioritize it.Intellectual Property & Assets: Intellectual property is valuable in your business, and it’s the foundation for scaling your business in a sustainable way. The journey of building a business is filled with challenges, but with the right mindset and support, it’s possible to create a business that serves YOU. We hope this inspires you to keep learning, growing, and expanding your business to take up space. Connect with Pursuing Private Practice on Instagram. We invite you to check out a free resource Your Scalable Offer. Sign up to receive this lesson from our program EXPAND to help you outline the criteria of a scalable offer, the pros and cons of different types of offers, and help you design YOUR successful scalable offer to take your business to the next level. Are you ready to transform your business and receive more time, money, and energy? Join us for this game-changing lesson! Download it here. Jeanne Petrucci, MS, RDN, is the CEO and Founder of Living Plate Rx. She is a Registered Dietitian with a Master of Science degree in Nutrition Education from Teachers College, Columbia University. She has participated in research with gold-standard institutions exploring the impact of evidence-based culinary nutrition education programs and tools on human nutrition-related health behaviors. She is a busy mom of four and grandmother of 3 who has been exactly where many of you are - struggling to create all the content you need to serve your clients and grow your practice while still having energy for everyone else. Jeanne brings her experience as a private cooking instructor for more than 25 years to her second career as a dietitian content creator. She founded Living Plate Rx 5 years ago, building a meal planning platform and content library to support practitioners with all the resources they need to grow their practices without burning out. Today’s Dietitian, the nation's leading media company for dietitians, recently acquired minority ownership in Living Plate Rx. Check out these resources to learn more about Living Plate Rx: Your Ultimate Guide to Creating SOPs in Your PracticeFree Workshop: Elevate Your Practice: Create a Year of Content to Attract, Serve, and Retain Your Ideal Clients

Systems to Scale

Systems to Scale

Welcome to the Pursuing Private Practice Podcast! Join Jennifer & Courtney Vickery, CEO of Declet Designs, as they discuss the importance of implementing effective systems in business. They share how systems have revolutionized their business operations and leadership roles. Join the conversation as they discuss: Rest & Reflection in Business: Many professionals who pursue a career in private practice face burnout at some point. It’s important to take a step back to avoid burnout. Systems are essential for being able to COAST in business to maintain long-term success. The Evolution of Systems in Pursuing Private Practice: Pursuing Private Practice began with no systems in place. Now, we use project management tools such as Trello and Asana to leverage systems to meet our overarching business goals. Adjusting for Different Learning Styles: Individuals on your team might have different learning styles. Being able to accommodate various learning styles to ensure effective communication and seamless execution is game-changing. The Impact of Systems on Business Growth: When you have systems in place that align with your business goals and meet your team’s communication needs, business growth can start to happen. Leveraging Visual & Auditory Communication: People learn differently, and using different visual and auditory systems can be extremely effective. Some people like things typed out, some learn best from videos, and others just need to hear it out loud. We hope this encourages you to ask yourself, “How are the systems I have in place allowing me to take up space in business?” and “How can I make them better?” Systems can help you become the business owner you were meant to be. Connect with Pursuing Private Practice on Instagram. We invite you to check out a free resource Your Scalable Offer. Sign up to receive this lesson from our program EXPAND to help you outline the criteria of a scalable offer, the pros and cons of different types of offers, and help you design YOUR successful scalable offer to take your business to the next level. Are you ready to transform your business and receive more time, money, and energy? Join us for this game-changing lesson! Download it here. If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Be Bold with Your Marketing with Deanna Wolfe

Be Bold with Your Marketing with Deanna Wolfe

Welcome to the Pursuing Private Practice Podcast! In this episode, Jennifer is joined by fellow CEO Deanna Wolfe to discuss resilience in entrepreneurship, practical tips on marketing and selling, and the importance of bold messaging and authenticity in building a strong brand presence. Join the conversation as they discuss: Dream Jobs and Self-Care in Entrepreneurship: Discover how entrepreneurship opens doors to creating dream jobs while highlighting the crucial role of self-care and overcoming limiting beliefs.Integrity in Marketing and Selling: Explore the importance of authentic marketing, handling objections, and selling with integrity as fundamental components in establishing a successful business that resonates with the community.Business Wisdom: Learn that it's perfectly acceptable not to have everything figured out. The discussion also covers wise business investments, avoiding unnecessary expenses, and the ability to adapt to market shifts.Financial Success for Dietitians: Challenge the stereotype that dietitians can't thrive financially. Discover how prosperity positively influences both personal and professional growth. Listen to the full episode to gain valuable insights into transforming passion into a thriving business and how to boldly market your offers. Deanna, a Registered Dietitian by trade, has since become a marketing, sales, and content expert who has built a 7 figure business, multiple million+ dollar online programs, and leads a team of 10 with continual annual growth. She has journaled her journey from her past eating disorder, motherhood, and entrepreneur journey online for the past 8 years. She is truly a pioneer in the online space, creating a loyal community through Instagram and TikTok. Connect with Deanna on Instagram. This episode of the Pursuing Private Practice is sponsored by Business School. Join our comprehensive online program to help you set up your business, start to see your first few clients, and grow! Business School includes our educational platform, weekly connection calls with our team and other members, and a Facebook Group for accountability. This video shows you even more of what's included in our platform. Customized business education for starting and growing your businessGuides + templates + action steps to make your life easierWorkbooks to support your business planningAn exclusive online community to celebrate with you, vent with you, and cheer you on We'd be honored to help you take up space as you start and grow your business. We have a reputation for a reason!

Maximizing Your Email Marketing Strategy with Yvette Quantz

Maximizing Your Email Marketing Strategy with Yvette Quantz

Welcome to the Pursuing Private Practice Podcast! Join Jennifer & fellow CEO Yvette Quantz of Customized Nutrition Newsletters as they discuss how email marketing is a powerful tool that allows you to connect with your audience, nurture relationships, and drive conversions. Unlike social media, where your message can easily get lost in the noise, email allows you to go deeper and engage with your subscribers on a more personal level. Here are some reasons why email marketing is essential: Deeper Engagement: Email allows you to provide more in-depth content and build a stronger connection with your audience.Segmentation: With email, you can send targeted messages to different segments of your email list based on their interests and needs.Funnel Creation: You can create specific funnels to guide your subscribers through their customer journey and provide them with the right content at the right time.Ownership: Your email list is an asset that you own. Unlike social media followers, you have full control over your email list and can transfer it to different platforms if needed. Email marketing is a powerful tool that can transform your business. This episode will show you how to add value and connect with your audience through email! Yvette Perrier Quantz, RDN, LDN, is a passionate dietitian and creative nutrition entrepreneur who’s been blazing her path in the nutrition and wellness industry since 2003. Since 2008, she has owned and operated a private nutrition practice, Food Therapy, offering clients a holistic approach to nutrition as the foundation of radiant health and meaningful contribution. Through Customized Nutrition Newsletters and Foodspiration® line, Yvette creates educational and inspirational resources for other health and wellness professionals to connect, educate, and inspire their clients and community. A prolific blogger on nutrition, health, and elevated living, she is also the author of: The Little Black Book of Foodspirations®, and Prayers and Petitions for My Cancer Warrior. Connect with Yvette on Instagram This episode of the Pursuing Private Practice is sponsored by Business School. Join our comprehensive online program to help you set up your business, start to see your first few clients, and grow! Business School includes our educational platform, weekly connection calls with our team and other members, and a Facebook Group for accountability. This video shows you even more of what's included in our platform. Customized business education for starting and growing your businessGuides + templates + action steps to make your life easierWorkbooks to support your business planningAn exclusive online community to celebrate with you, vent with you, and cheer you on We'd be honored to help you take up space as you start and grow your business. I'm so proud we have a reputation for a reason! Join now before the next cohort begins!

Building & Marketing a Certification Program Summer Innanen & Danni Adams

Building & Marketing a Certification Program Summer Innanen & Danni Adams

Welcome to the Pursuing Private Practice Podcast! In this episode, Jennifer is joined by Summer Innanen and Danni Adams, two seasoned body image coaches. They discuss their journey into creating a certification process for supporting professionals to confidently help clients improve body image. They also discuss the impact of feedback, and how their collective approach brings different perspectives and experiences into a rich learning environment. Join the conversation as they discuss: Continuous Learning: Certification programs should be flexible and continually updated based on feedback and emerging insights.Values Alignment: Professionals should align with their values and engage with current events sensitively.Coaching Skills Matter: Coaching skills, not just knowledge, are vital for effective support in body image coaching.Transparency and Collaboration: Transparency and collaboration can enhance the development and impact of certification programs. Danni “Amapoundcake” Adams (https://www.instagram.com/amapoundcake/) is an influencer, writer, activist, body image coach, and sought-after speaker from Sanford, Florida. The audacious body image coach has been invited to speak at Harvard University, University of Ottawa, Bethune Cookman University and more about race, beauty, and other topics. She's been featured on ABC's Tamron Hall Show, Dr. Phil and The Sisaundra Show. Summer Innanen (https://summerinnanen.com/) is a professionally trained coach who’s been specializing in body image, confidence and self-worth since 2014 and has helped hundreds around the world. She is the best-selling author of the book Body Image Remix and host of Eat The Rules - a podcast ranked in the top 0.5% of all podcasts dedicated to anti-dieting, body image, and intersectional feminism. Connect with Pursuing Private Practice on Instagram If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Multiply Marketing Results

Multiply Marketing Results

Welcome to the Pursuing Private Practice Podcast! Join Jennifer, Danielle, and Courtney Vickery, CEO of Declet Designs, as they discuss the theme for December: marketing. They explore the definition of marketing and how to show up authentically, no matter your stage of business. Jennifer shares how she currently rates Pursuing Private Practice's marketing and encourages you to assess your marketing this month. Join the conversation as they discuss: Diverse Marketing Channels: Marketing can include utilizing various platforms such as podcasts, emails, social media, and events. Understanding the strengths and weaknesses of each channel is crucial for an effective overall marketing strategy.Nuanced Approach to Marketing: Different business stages, personalities, and target clients may require different marketing strategies. Acknowledge mistakes as learning opportunities and highlight the role of marketing in nurturing, asking for the sale, and converting leads into clients.Authenticity and Integrity in Marketing: in marketing efforts. Jennifer openly admits her strengths and weaknesses, particularly in social media. Acknowledging areas that need improvement and seeking support when necessary fosters a more authentic and relatable connection with the audience. Continuously assess and adapt marketing strategies based on your strengths, values, and individual business needs. Connect with Pursuing Private Practice on Instagram If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Paying Yourself as a Business Owner with Julie Herres

Paying Yourself as a Business Owner with Julie Herres

Welcome to the Pursuing Private Practice Podcast! Join Jennifer and fellow CEO Julie Herres of GreenOak Accounting as they discuss the importance of looking into the data, the different methods of paying yourself based on your stage of business, and how to reverse engineer your practice to give you the life you want. Join the conversation as they discuss: Profit First and Prioritization: Implementing the "Profit First" system can have a significant impact on a business. It underscores the importance of prioritizing profit and being intentional about financial management. This approach can lead to a transformation in the way a business operates.Stages of Business: Business ownership involves distinct stages, each with its own financial dynamics. Solopreneurs, small group practices, and large group practices have varying approaches to paying themselves and managing their businesses. Understanding these stages and their financial needs is crucial.Niche Focus and Streamlining: Working within a niche and creating a repeatable, streamlined business model can lead to success. The owner's experience underscores the benefits of focusing on a specific market or service and avoiding the constant reinvention of the business model.Adaptability and Data Analysis: The ability to adapt and make data-driven decisions is vital for sustainable business growth. Business owners should not shy away from looking at financial data and should be open to evolving and adapting their practices as circumstances change.Investing in Growth and Balance: To achieve long-term success, business owners should invest in both personal and business growth. It's important to find a balance that aligns with their financial and lifestyle goals, ensuring that the business serves their needs and is sustainable in the long run. Remember, your decisions are not set in stone. You can evolve and adapt as your private practice and profit grows. Julie Herres is the founder and CEO of GreenOak Accounting, a firm that exclusively serves therapists, psychologists, and counselors in private practice across the United States. Over the years, Julie and her team have worked with hundreds of private practice owners and developed serious knowledge about what makes a practice financially successful. GreenOak’s goal is to help practice owners feel comfortable with the financial side of their businesses and have profitable practices. Some of the firm’s biggest success stories were achieved through implementing Profit First. Julie is an accountant and an enrolled agent (EA). She is also a speaker and the host of the Therapy for Your Money podcast. Connect with Julie on Instagram. Connect with Pursuing Private Practice on Instagram If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Money Skills with Linzy Bonham

Money Skills with Linzy Bonham

Welcome to the Pursuing Private Practice Podcast! Join Jennifer & fellow CEO Linzy Bonham of Money Nuts and Bolts as they dive into the emotional aspects of our relationships with money, how money acts as a boundary in your business, and how finances are different for each stage of business. Join the conversation as they discuss: Relationship with Money: Money is not just about numbers and data but also about the emotional relationship we have with it. Money is a means of exchange that's deeply interconnected with our lives and is an unavoidable part of our existence. It's crucial to understand one's relationship with money, including the emotions, stories, baggage, shame, and trauma associated with it. Stages of Business: Different stages of business have different financial needs and complexities. Starting with a solo practice requires creating structure and clarity for the money management foundation. As your practice grows, you should be flexible and curious, adjusting your systems as needed. Money as a Boundary: Money serves as a boundary in professional relationships, including raising rates and making changes to your service offerings. Understanding your boundaries and making changes to them is vital for maintaining a healthy therapeutic relationship. Boundaries can shift as you move through different chapters of your career. It's essential to adapt to these changes and own the phase you're in. Cancellations Fees: Maintaining reliability with clients, including adhering to cancellation fees and being in touch with your changing boundaries, is essential for a productive and respectful clinician-client relationship. Money is not just about numbers; it's also tied to our emotions and life experiences. Your financial needs change as your business grows, and it's crucial to adapt your money strategies & boundaries accordingly. Linzy Bonham is a private practice therapist turned money coach who helps private practice owners and health professionals feel calm and in control of their finances through her coaching at Money Nuts & Bolts and her podcast Money Skills for Therapists. It all started when she saw her extremely skilled colleagues struggle with the money side of business. Some had even left private practice or were avoiding starting one because the financial side was too stressful. So Linzy decided to help therapists and health professionals develop peace of mind about their money. Since so many were never taught these skills, she focuses on the “how” of making the business side of private practice doable, and even super satisfying. Connect with Linzy on Instagram Connect with Pursuing Private Practice on Instagram If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Embracing Mindset Shifts with Christine Thomson

Embracing Mindset Shifts with Christine Thomson

Welcome to the Pursuing Private Practice Podcast! Join Jennifer and fellow CEO Christine Thomson of Manipura Centre as they discuss the importance of embracing change, making money according to your values, and creating a business that not only serves your clients but you as well. Join us as we dive into Christine's story and discover the importance of our mindset when it comes to making money and being the CEO of our business. Join the conversation as they discuss: Embrace Change and Celebrate Progress: Acknowledge and celebrate the changes and progress you've made in your journey. It's important to reflect on how far you've come and use this as motivation for further growth.Rebrand and Expand: Rebranding and expanding your offerings can help you reach a broader audience.Listen to Your Calling: Sometimes, you may feel a calling to change directions, even if you initially resist it. Trust your intuition and embrace opportunities that align with your purpose and values. Create offers to live the life you want to live.Coaching and Empowerment: Recognize your role as a coach and empower your clients to find their own answers. Helping clients make their best decisions is a valuable skill that sets great coaches apart.Value and Pricing: Understand the value you provide to your clients and don't hesitate to charge accordingly. Money should not be a taboo subject; it's a tool. Charging appropriately is crucial for the health of your business. Consider raising rates as you gain more experience and provide more value This episode will empower you to recognize the true worth of your services in your business journey; you change lives. Christine Thomson, RDN, LDN Dietitian | Certified Life Coach | Founder of Manipura Centre Christine Thomson, a Certified Life Coach and visionary entrepreneur, is the driving force behind Manipura Centre. Her mission is to empower high-achieving professional women to step outside their comfort zones, discover their true potential, and achieve their innermost personal & professional desires. You can connect with Christine via her popular “Do All of The Things'' Podcast, which can be found on Apple Podcasts, Spotify, and most other podcast platforms. Connect with Christine on Instagram. Connect with Pursuing Private Practice on Instagram. If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Reflecting on Business Finances as a Boundary

Reflecting on Business Finances as a Boundary

Welcome to the Pursuing Private Practice Podcast! Join Jennifer & Danielle as they discuss the theme for November: finances. They explore the concept of finances as a boundary and share insights on the importance of understanding and improving your business finances, no matter your stage of business. Jennifer shares how she currently rates Pursuing Private Practice's finances and encourages you to assess your current financial situation. Join the conversation as they discuss: Finances Throughout Business Stages: Recognize that finances play a crucial role in every stage of a business. While core financial concepts remain consistent (income, expenses, profit, taxes, mindset), the specific recommendations for handling finances differ based on the stage of the business.Overcoming the Money Story: Discussing finances can be challenging due to the personal relationship many individuals have with money. Just as some clients struggle with discussing weight or mental health, there can be a sense of shame around financial imperfections. However, opening up about these issues can lead to greater empowerment.Money as a Boundary: Money is a boundary that should evolve just like any other aspect of a business. It's essential to adapt and improve financial strategies over time to support business growth and personal well-being.Mistakes in Handling Finances: There are some common financial mistakes made by professionals at different business stages. These include merging personal and business finances, neglecting estimated quarterly taxes, making hasty hiring decisions, and scaling too quickly without increasing revenue. Each stage presents unique challenges. In the episode, Jennifer & Danielle also touch on intuition and its role in financial decisions, discuss the potential downsides of disclosing revenue online and reflect on the state of the business coaching industry. Jennifer shares her advice for business owners overwhelmed by finances, stressing the importance of taking time to reflect and discuss both the data and emotions behind financial matters. Connect with Pursuing Private Practice on Instagram. If you want to set up your business, start to see your first few clients and grow to create more impact, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Using Social Media to Grow Your Business with Kelly McKenna

Using Social Media to Grow Your Business with Kelly McKenna

Welcome to the Pursuing Private Practice Podcast! Join Jennifer and fellow CEO Kelly McKenna of Sit WIth Kelly as they discuss career transitions prompted by the pandemic, leveraging social media and online presence to grow her practice and the evolution of business offers. Join the conversation as they discuss: Building a Presence on Social Media: Building a social media following takes time and consistency. Repurposing existing content saves you time and helps you maintain a consistent online presence.Outsourcing and Support: Identify the areas where support is needed and see where you can outsource to reduce your workload. Support is key!Business Evolution: Business owners can evolve their strategies as their life circumstances change. Being open to adaptability and change is so important to your sustainability and success Remember, prioritize consistency, consider outsourcing for support, and remain adaptable as your business evolves! Kelly McKenna is a licensed therapist and business coach for therapists. Kelly built her private practice totally on Instagram @sitwithkelly. By providing educational and relatable content and Reels about anxiety, she's been able to help millions of anxious women. Kelly also coaches other therapists, helping them to market effectively on Instagram and grow thriving private practices @businessoftherapy. Connect with Kelly on Instagram: Sit With Kelly & Business of Therapy Connect with Pursuing Private Practice on Instagram. If you want to set up your business and start to see your first few clients, Business School is for you! This transformative program includes education, connection, support, and accountability to help you take up space and become the business owner you were meant to be.

Business Success in Your Season of Life with Julie Duffy Dillon

Business Success in Your Season of Life with Julie Duffy Dillon

Welcome to the Pursuing Private Practice Podcast! Join Jennifer and fellow CEO & friend Julie Duffy Dillion as they discuss the importance of timing, embracing change, and building your personal brand. Being open to change and adapting your offers can lead to better outcomes; in life & business. Join us as we dive into Julie's story and discover that it's perfectly okay to adjust your path while pursuing your goals and dreams. Join the conversation as they discuss: Timing and Season: Recognize the right timing for pursuing your goals. Giving yourself permission to wait for the right season can lead to better outcomes.Adaptability: From 1:1 practice to group programs, online courses, and eventually a podcast and book, offers change and that's ok. Being open to change and new opportunities can lead to growth and success. Flexibility and willingness to adapt are essential for personal and professional growth.Building a Brand: Online content can play a significant role in building your brand and attracting publishers' attention. Consistency and branding are powerful tools for achieving recognition and opportunities.Financial Considerations: Pursuing your passion, like writing a book, may not always bring immediate financial rewards. Sometimes you need to acknowledge that you may not make much money in a particular season because you believe in the value of your book and the opportunities it could create.Community and Accountability: Find support and accountability through your audience and community. By thinking outside the box (live sessions & coworking with others) you can engage with your audience which helps you stay on track with your writing goals. Remember that success often involves waiting for the right season and being open to change and new opportunities. After sobbing in her boss’s office 20 years ago, Julie Duffy Dillon taught her last diet. Once she saw the anti-fat bias and diet harm, she couldn't unsee it. She is a seasoned dietitian trained as a mental health counselor and podcast host of Find Your Food Voice®. Featured on TLC’s My Big Fat Fabulous Life, Julie helps people with a complicated relationship with food better access non diet tools like Intuitive Eating and strategize how to remove the shame and blame dumped on them from diet culture. Julie holds a MS degree in Community Counseling, is a Registered Dietitian Nutritionist, and a Certified Eating Disorder Specialist and Supervisor. She is currently writing her first book, Find Your Food Voice, which will be out in January 2025. Connect with Julie on TikTok Connect with Pursuing Private Practice on Instagram. Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. EXPAND Business Coaching is a 4-month, high-support, business coaching program. This program is for you if you are actively growing and want to scale your business. Check out more details and apply here.

Expanding Outside of 1:1 Work with Melvin Varghese

Expanding Outside of 1:1 Work with Melvin Varghese

Welcome to the Pursuing Private Practice Podcast! From 1:1 clinical work to online course creation and podcasting, join Jennifer and follow CEO Melvin Varghese of Selling the Couch as they discuss the journey of expanding beyond 1:1 offers in private practice. This episode emphasizes the importance of adaptability, perseverance, and a growth mindset when transitioning from a 'traditional' private practice to the world of online course creation. Join the conversation as they discuss: Transitioning from 1:1 to Scalable Offerings: The transition from traditional 1:1 therapy to scalable online course creation requires a solid foundation and can be challenging, but it offers the potential to share your message with a larger audience and increase revenue.Online Course Creation: Online courses don't need to be overly fancy; the focus should be on the quality of teaching and validating course ideas to ensure they align with what people want. Remember, "Passive income" in online courses doesn't mean zero effort; it involves creating systems for marketing that compound over time. Online courses can be valuable assets to your business.Persistence and Sacrifice: Success in online business doesn't happen overnight but through years of hard work, persistence, and support. Behind the scenes, there are often significant sacrifices that contribute to success.Adapting to Change: Your courses and offerings should evolve as the market, clients, and your own business goals change. Being open to feedback and making necessary adjustments is crucial.Mindset Work: Overcoming mental challenges related to pricing and self-worth is a significant aspect of entrepreneurship. Seek support and address personal issues to build confidence and resilience.Defining Success: Success in business can be defined beyond just revenue. It can involve reevaluating priorities, focusing on family, health, and well-being, and designing a business around the life you want to lead. Melvin Varghese, PhD is a licensed psychologist in Philadelphia, PA. In 2015, Dr. Varghese founded Selling The Couch, a podcast to help therapists move from clinical to online income. On the podcast, he interviews successful practitioners about how they've built their businesses, social media/marketing experts, and shares lessons as he uses our clinical skills to create an online business powered by podcasting + online courses. The podcast is one of the top Career podcasts in Apple Podcasts, has been downloaded over 1.7 million times, and is heard in over 125 countries. Dr. Varghese also founded several resources for therapists transitioning from the therapist chair to online income Connect with Melvin on LinkedIn. Connect with Pursuing Private Practice on Instagram. Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. EXPAND Business Coaching is a 4-month, high-support, business coaching program. This program is for you if you are actively growing and want to scale your business. Check out more details and apply here.

Exploring Different Private Practice Offers with Brittany Modell

Exploring Different Private Practice Offers with Brittany Modell

Welcome to the Pursuing Private Practice Podcast! Join Jennifer and fellow CEO Brittany Modell as she shares the changes and pivots her business has undergone in recent years, highlighting the growth and adaptability necessary for success. This episode shares invaluable insights and experiences; embrace change, set boundaries, and create flexible business offerings that resonate with your unique business journeys. Join the conversation as they discuss: Making Informed Business Decisions: Take time to redefine business strategies by evaluating what's working and what isn't. This self-reflection helps align your business to your values and goals.Setting Hard Boundaries & Expectations: The foundation of a strong client-business relationship is setting clear expectations & boundaries. This can not only positively impact your business but also your personal life.Flexible Offerings: Transitioning from packages with set deadlines to offering month-to-month services, helps provide clients with greater autonomy and flexibility. And also, more flexibility in your own life.Exploring Different Approaches: Acknowledge the importance of learning from both successes and "failures." There is no right or wrong offer - each comes with its pros and cons. Remember the importance of adaptability, self-care, and staying true to your values in the ever-evolving world of business. You have permission to make changes to your offerings based on your stage of life or what you need as a human. Brittany Modell is a Registered Dietitian, Certified Intuitive Eating Counselor, Body Image Coach, and previous Co-Host of the Food Therapy Podcast. She is the founder of Brittany Modell Nutrition and Wellness, a weight-inclusive practice that specializes in helping individuals recover from eating disorders, disordered eating and chronic dieting as well as body image and eating with ADHD. She offers virtual 1:1 counseling and online courses Connect with Brittany on Instagram Connect with Pursuing Private Practice on Instagram Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. EXPAND Business Coaching is a 4-month, high-support, business coaching program. This program is for you if you are actively growing and want to scale your business. Check out more details and apply here.

Rethinking Your Business Offer

Rethinking Your Business Offer

Welcome to the Pursuing Private Practice Podcast! In today's episode, join Jennifer & her executive assistant, Danielle, as they discuss the theme for October: offers. Learn how to recognize when it's time to make changes, whether it's based on client feedback, shifting market trends, or evolving boundaries. They provide invaluable advice on how to assess the effectiveness of your offers and when it's time to pivot. Jennifer shares how she currently rates Pursuing Private Practice's offers and encourages you to assess your current offers. Join the conversation as they discuss: Adaptability is Key: Business owners must be adaptable and willing to pivot their offers when the market changes. What worked in the past may not work in the present or future, so it's important to stay flexible.Assess and Adjust: It's crucial to regularly assess the effectiveness of your offers. If your offers aren't delivering the desired results or transformation to your clients, it may be time to make adjustments. Pay attention to your gut feeling about whether your clients are truly benefiting from your services.Boundaries Matter: Personal and professional boundaries play a significant role in shaping your offers. Over time, as you evolve and your boundaries change, your business should reflect those changes. Learning to protect your energy and set clear boundaries is essential for long-term success.Trends in 2023 and Beyond: AI is becoming increasingly important in the business world, saving time and streamlining processes. However, it's essential to balance technology with a human touch. Additionally, the trend is shifting back towards in-person interactions and local community building.Resilience and Learning: Creating and pivoting offers is a skill that improves with practice. It's normal to encounter challenges and even have regrets along the way, but resilience is crucial. As a business owner, you must keep moving forward, learning from your experiences, and evolving your offers to meet changing market demands. Connect with Pursuing Private Practice on Instagram. Expand your business beyond 1:1 work without sacrificing your self-care, boundaries, or integrity. EXPAND Business Coaching is a 4-month, high-support, business coaching program. This program is for you if you are actively growing and want to scale your business. Check out more details and apply here.