Feb 23 2024
Running a multi-channel, family business - with Rosie Prosser - Corseside Nursery
Today my guest is Rosie Prosser from Corseside Nursery, an RHS gold medal winning succulent specialist based in Pembrokeshire, Wales. Rosie manages the technology and marketing, while her mother contributes years of plant expertise. Together, they've crafted a unique online community, teaching their customers the art of succulent care, and helping a thriving business grow, which is strongly focused on recycling and reusing materials.Rosie shares the strategies they use to manage sales across major online platforms like eBay, Etsy, and Amazon, explaining the challenges and lucrative aspects of each. We'll discuss the art of selling succulents online, the importance of high-quality photos, and tricks of the trade for shipping plants. She'll also give us a peek at how the pandemic sparked an evolution in their business model and how even traditionally offline customers have adapted to buying plants online.There is lots to take away including how to use a combination of social media, email marketing and Facebook groups to nurture and build your customer base, and the delicate balance between business scalability and personal satisfaction.The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Corseside Nursery WebsiteCorseside Nursery FacebookCorseside Nursery InstagramFacebook Group "Secrets of Succulents"LET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:This episode is sponsored by Cara Bendon Brand ConsultancyIf you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.
They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.
If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call for my listeners. Book a free 30-minute call with Cara BendonHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like...