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Sambuno Marketing Journal
Von Chucwuemeca
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Hey I’m Von with Sambuno, and I, together with my guests delve into everything (politics, psychology, people, etc) and tie it all into marketing, it’s concepts and related topics in digestible morsels. Tune in. https://www.sambuno.com
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Jul 4 2021
Search Engine Optimization takes time
Unlike other forms of marketing, SEO does not yield immediate results, which leaves many people wondering if it is even worth all the time and effort.
Episodes
Jul 4 2021
Search Engine Optimization takes time
Unlike other forms of marketing, SEO does not yield immediate results, which leaves many people wondering if it is even worth all the time and effort.
Jul 4 2021
Hacks Are Prompting Calls For A Cyber Agreement
The recent ransomware attacks on the U.S. gas and meat industries have sparked renewed conversations about the possibility of an international cyber agreement that would set the ground rules.
Jun 29 2021
How to Use LinkedIn Effectively
Success on LinkedIn depends on developing and maintaining a good reputation. Work with us at https://www.sambuno.com/
Jun 15 2021
Find your Niche with these 8 Questions
Your company’s niche is the specific area in your target audience where you position yourself as the expert. Learn more at https://www.sambuno.com
Jun 7 2021
Facebook, could become required identification, the new social security number
Facebook’s aim to register every individual is a daunting challenge, noble even, however fraught with unseen consequences. The repercussions are that once this goal is accomplished what will be the future roadmap for Facebook. As a system, simply providing the best way to interact with your peers isn’t the only thing it would be satisfied with in the future. https://www.sambuno.com/facebook-become-required-identification-lives-millennials/
May 27 2021
Adding value to your ecommerce website.
Developing your e-commerce website so that visitors convert to customers, requires putting yourself in your prospective customers' shoes and viewing your store from their perspective. This combined view can help you anticipate pain points that may create friction between your customers, and the products they want to buy from your store. Once in those shoes, start to think, what would you as a customer find value in if you were shopping in an online store. What kind of things would help you make a decision that you would be happy with, and find value in? Read it here: https://www.sambuno.com/adding-value-to-your-ecommerce-website-customer-experience/
May 26 2021
Start with your customer and map the way to your business
Start with your customer and map the way to your business and the product and or services that you provide. That may seem strange when you initially look at it, however upon a second glance it becomes clear how sensible this is. When going about assessing the potential value you could bring to those who may need your services, it only makes sense to position yourself in their shoes. Doing so helps in understanding exactly what’s going to stand out, and what’s going to make them become aware of your business, service, and or product. The customer journey blog
May 24 2021
7 Steps to Getting Leads as a New Real Estate Agent
Welcome to the world of real estate! If you do it right, you’re going to build a successful business that will change your life. Sambuno Marketing can help: https://www.sambuno.com
May 23 2021
Early Stage Marketing for Generating more Leads
Starting a business of any sort is a noble challenge, and it’s only really after you start the business that you realize it needs a way to connect with people who need what you’re offering. Although that should be the first thought, but that how it goes. Marketing is that key ingredient. We need to be able to connect with prospective customers, and that’s where all the difficulty in business comes in. You’ve heard the saying that sales solves all problems, well, the difficulty in business is generating that demand and sales. https://www.sambuno.com
May 23 2021
Improving email marketing performance
Improving email marketing performance comes down to employing housekeeping steps to ensure that your email lists are up to date, properly categorizing and segmenting subscribers, personalizing emails to each recipient, and becoming proactive in delivering relevant content and information to those who have decided to give you their attention. Read it here: Improving email marketing performance
May 21 2021
Social Media Advertising and the Mere Exposure Effect
These days, some forms of traditional media no longer have as big of a following like they once did. This is especially true with the younger millennial generation- the new generation of consumers. When it comes to these young buyers, they are not reading newspapers or watching traditional television all the time. Instead, they watch their shows online and spend a majority of their day on social media. https://www.sambuno.com/mere-exposure-effect-what-makes-you-choose-one-brand-over-another/
May 21 2021
Remote Work: The Flexibility of work in the modern age and what it entails.
So you’re going nomadic or remote, or whatever the name is these days. Taking the plunge into the unknown. Finally breaking free from the shackles of the 9-5 and fully relying on yourself to make and bake that bread. Good for you! Now that you’ve made the decision, are in a positive headspace and moving in the right direction, what’s the reality of the digital nomad lifestyle? Well your accommodation certainly becomes a little trickier, especially if you’re like me and get cabin fever rather quickly. Connect with me: https://www.sambuno.com/remote-work-the-flexibility-of-work-in-the-modern-age-and-what-it-entails/
May 21 2021
Managing A Ransomware Attack on Your Business.
Our lives are so thoroughly intertwined with technology, and we take the elaborate systems we use for granted to such a degree, that we don’t necessarily comprehend the scope of what ransomware attacks can truly do. What chaos they can unleash. BLOG: https://www.sambuno.com/managing-a-ransomware-attack-on-your-business/
Jun 19 2020
Understanding How Information Is Weaponized
The increased reach, intricacy and stealth quality to the current nature of information weaponization paints an even more stark picture of the future if not actively pushed back against. There is a drastic need for increased education and vigilance. Learn More: https://www.sambuno.com/information-warfare-understanding-how-information-is-weaponized/
May 26 2020
12 examples of cognitive biases explained
We're subject to cognitive biases, those annoying glitches in our thinking that cause us to make questionable decisions and reach erroneous conclusions. In general, a cognitive bias is the thinking pattern that occurs because of the way we process information and this thinking pattern develops accordingly due to our own preferences and experiences. They can cause us to behave irrationally without noticing it. Learn more: https://www.sambuno.com/integrating-cognitive-bias-social-media/
May 26 2020
Using Cognitive Bias to Improve Your Marketing
In general, a cognitive bias is the thinking pattern that occurs because of the way we process information and this thinking pattern develops accordingly due to our own preferences and experiences. They can cause us to behave irrationally without noticing it. And it is used in marketing to a ridiculously frightening effect. It's important to understand it, how it affects us and how you can use it as well. Learn more here: https://www.sambuno.com/integrating-cognitive-bias-social-media/
May 22 2020
Your Ecommerce Payment Processing Options: Payment Gateways & Merchant Accounts
In building an e-commerce website, if it is possible to leverage the integrated offering of such a platform like Shopify and to a lesser extent, Etsy and Squarespace, then that is the best option. An all in one managed system provides the various structural elements that ensures security, performance, and integrity in an e-commerce business.There are two main elements within the payment processing function, now let’s delve into the complexity and perhaps simplicity of these two. Learn more: https://wp.me/pUiTb-1aI
May 21 2020
Migrating a client from Magento to Shopify Ecommerce.
On a recent client project, we were caught between options and had to assess a solution that would be better going forward. From the perspective of cost, manageability, server requirements, and customization potential, we had to consider and implement an e-commerce solution that would be able to sustain a business that generated considerable revenue online. Read more here: https://wp.me/pUiTb-3CA
Apr 27 2020
There Is Such a Thing as Too Much Authenticity
Authenticity is generally the best policy. But as with much else in life, the middle way is best. Be sure to balance your openness with the needs, expectations, and yes, sadly even the biases of your audience. Connect with me @ https://www.sambuno.com
Apr 26 2020
Mindset - Training your mind for high pressure situations
Methods to help you prep for any nerve-wracking performance, whether it's a pitch to investors or a public speaking engagement. Learn more and visit us @ https://www.sambuno.com