Franklin Taggart's Virtual Coffee Break and Unconventional Life School

Franklin Taggart

Welcome to the break room! Take a 10-15 minute break with coach Franklin Taggart to stretch, recharge, and get some encouragement, inspiration, and motivation. Franklin coaches people who want more satisfaction from their creativity, business, work, and life. Curious? Schedule a FREE one-hour session at https://bit.ly/BestNextStepCall and see what's possible! The Unconventional Life School offers tools, processes, and tutorials - sometimes practical, sometimes whimsical - for people who are convention intolerant. I promise to be consistently inconsistent - and possibly interesting. read less
BusinessBusiness

Episodes

I Suck at Relationships, Why Should Business Be Any Different?
Apr 16 2024
I Suck at Relationships, Why Should Business Be Any Different?
Relationships are hard. One of my supervisors used to say that when I did crisis intervention work. I believe it. The same theme has frequently emerged in recent conversations with friends and clients. We've noticed similarities as the relationship patterns from personal and family life play out in career and business situations. And why wouldn't they? The challenges I face in marketing, selling, and delivering in my business have the same root as the challenges I have as a spouse, dad, son, and brother.  That root is me. But I'm no longer labeling it as a problem. I just have gotten okay with not being great at relationships. I'm old enough to have read a lot of books, taken a lot of classes, attended plenty of weekend seminars, encountered encounter groups, and tried every way I know how to be better at it. But at almost 62 years old, I've decided that my odds for improvement seem to grow slimmer with each passing year. And it's become most important to just acknowledge all the ways I suck at relationships. And those realizations and acknowledgments apply to my career and businesses as well.  "...it's become most important to just acknowledge all the ways I suck at relationships."I like people fine, as long as we don't have to spend much time together. Read more at https://www.franklintaggart.com/2024/04/i-suck-at-relationships-why-should.html --- Send in a voice message: https://podcasters.spotify.com/pod/show/franklin-taggart9/message
The False Promise of a Better Me
Dec 8 2023
The False Promise of a Better Me
I've been a #selfhelp #selfimprovement #selfdevelopment junkie for decades. I've spent tens of thousands of dollars on books, programs, curricula, behavior modification, weight loss, smoking cessation, discipleship training, and seeking my vision in the wilderness. If I had invested that money in making more money, I would be comfortably retired by now. For all the time, money, and effort, I would have hoped for a better result. As Jamie Smart says, shouldn't light be streaming from all my orifices by now? But I'm not much, if any, different than I was before all of this. I struggle with the same things, think the same negative thoughts, worry about everything, and don't see the improvement I've been striving for. I use the techniques - mindset shifts, meditation, yoga, nature walks, writing my desires and goals clearly, clarifying my intentions, and doing all the prescribed work - but I'm no better off as a person or in life. Don't get me wrong, I haven't had anything better to do. There are worse ways to spend a life. I've learned a lot about everything along the way, but I've realized that most of my work has been in the wrong direction. I never challenged some important assumptions about the promise of a better me. Until recently, I haven't considered that many of the beliefs I've constructed about myself weren't mine. They came from other people. Another #realization I've had is that many of the messages about myself I've bought into were intended to persuade me to buy something. And the king of all assumptions is that there is a "me" in the first place, let alone to make it better. What if the me that is the object of all the betterment isn't anything more than a bundle of thoughts? More to read on my blog: https://www.franklintaggart.com/2023/12/the-false-promise-of-better-me.html --- Send in a voice message: https://podcasters.spotify.com/pod/show/franklin-taggart9/message
From Podcast Movement 2023
Aug 27 2023
From Podcast Movement 2023
When Podcast Movement announced that their annual conference was going to be held in Denver this year, I got excited. I've wanted to attend this conference ever since it started, but the timing and finances never seemed to line up. This year, thanks to the generosity of Buzzsprout and the close proximity of the venue, I was able to attend. Here are some of my highlights. Podcasting is Still Growing And it appears to be growing even more rapidly with YouTube's new commitment to podcast support and promotion. It's not just YouTube. Spotify introduced video podcasts into its features last year, and new networks were represented at every level at the conference. The overall trend is that podcasting continues to expand in every direction. People Are Hungry for Podcast Curation As more podcasts are becoming available, people are looking for reliable sources of curation for the podcasts they listen to. Networks are one of the prominent sources people are turning to for this kind of service. This need for curation is also putting some pressure on podcast hosting platforms to improve the quality of their search functionality and discovery features. I was blown away by the number of new networks I saw at the conference and the variety of niches and audiences they represented. Video is Exploding As I mentioned, YouTube and Spotify have created opportunities for podcast producers to include video in their show offerings. I know the video option has been available and popular with podcasters for years, but the increased support is causing some important shifts in the podcasting industry. YouTube has risen into the second slot from the top as the most popular place to watch or listen to podcasts. Spotify has also gained more podcast audiences as it increases access to its video-based podcast services. Several speakers and panels were dedicated to integrating video into the podcasting mix. Monetization Options Are Increasing(In Some Ways) Making money from podcasting is taking on some new shapes and appearances. The standard list of options like sponsorships, paid subscriptions, advertising, and product promotion is still on top, but there are new possible income streams coming forward for podcasters, especially those who are growing large and engaged audiences. Larger broadcast and production companies like Paramount, Disney, and iHeart Media are signing successful podcasts to their networks and offering unheard-of sponsorship deals as they diversify their markets. New fan funding services similar to Patreon are also starting to spring up. Patreon has been a popular way for podcast producers to gain direct support from fans, but there are some fast-moving competitors whose presence at the conference was notable. YouTube and Spotify weren't alone in offering hosts direct support portals for fans to pay for support and premium access. The only disappointing monetization news is the continued shunning of shows with long track records but smaller audiences. Many advertisers are raising their minimum audience requirements to a point that excludes all but the most popular podcasts. I'm hopeful that this will change, but I think it will take an organized strategic effort on the part of certain agencies to create a package that will work for all involved. I heard a few Braindate discussions on this topic that I'll be excited to watch as they unfold. If you're just starting podcasting, I recommend checking out Buzzsprout. They are a small company with a big heart and do everything they can to nurture and support podcasters. They have packages starting at free, so you have nothing holding you back. Do You Want to Start a Podcast? I help people set up podcasts with a commitment to maximizing reach and keeping costs down. It starts with a free microphone placement session that you can schedule here: https://bit.ly/MicrophonePlacement You paid for a better microphone. Let's make it sound great! --- Send in a voice message: https://podcasters.spotify.com/pod/show/franklin-taggart9/message
More Creative Marketing - Monique Eckes
Jul 21 2023
More Creative Marketing - Monique Eckes
If you need some creative inspiration for how to reach your customers with valuable and memorable marketing tools, Monique Eckes is back on the Your Own Best Company podcast with some of her latest and greatest ideas. She's also bringing an update on some of the past year's successes and lessons. Monique is the founder and owner of Silver Paw Studio and has become a well-known pet photographer throughout the Northern Colorado region. She is also an active video maker on YouTube, contributing her endless creative ideas on three channels and across all the other socials. In this episode: ** Success with her book, NoCo for Doggos, leads to this year's book project that is a celebration of a breed many misunderstand and wrongly categorize - pit bulls. ** Moving to a new studio and the inspiration to offer her workplace as what sociologists call a Third Place - a point of face-to-face connection that isn't home or work. ** The necessity of putting a good idea on hold. ** Staying visible with video. ** Using ChatGPT to create valuable freebies and lead magnets. Find Monique at https://silverpawstudio.com https://propetphotog.com https://www.youtube.com/@ProPetPhotog And on all your favorite social channels. Also mentioned: Fridgeworthy Freebies - Franklin's course on creating leave behinds that won't get left behind. It's here: https://payhip.com/b/Yt8ja Thanks for listening and subscribing to Your Own Best Company! --- Send in a voice message: https://podcasters.spotify.com/pod/show/franklin-taggart9/message
From Conservation to Copy Conversations - Sheena McInnes
Jun 21 2023
From Conservation to Copy Conversations - Sheena McInnes
A Frequently Asked Question for 2023 from people I talk to is - Is it too late to start a creative freelance career? With all the talk about AI, ChatGPT, Midjourney, and whatever the AI flavor of the day is, these friends are rightfully wondering if they've waited too long to get into the game. I don't think it's too late at all. In fact, people getting started now may have an advantage over people who've been at it a while. Enter Sheena McInnes. Sheena is a copywriter who just got into the business in the latter part of 2022. Her first career path was literally in the wilderness as a conservationist and scientist. Ten years into the unpredictable weather patterns, large mosquitos, and non-human trail company (read large wild animals), Sheena found a coach and started looking for the next phase of her work life. She discovered freelance copywriting. Departing from the usual format of teasing valuable goodness from seasoned veteran creators and entrepreneurs, in this episode, we'll hear from someone who is at the beginning of her path. Sheena is learning the ropes of a rapidly changing field, and she's experimenting with everything from finding gigs on LinkedIn, writing for agencies, and trying on the digital nomad lifestyle. We will be talking about how she discovered copywriting and how it appealed to her. We'll talk about cultivating an entrepreneurial mindset and finding mentors. And we'll talk more about how AI is changing the landscape and how people who learn to integrate it now into their creative work may well be at an advantage over those who don't. Find Sheena at https://sheenawritescopy.com and on LinkedIn https://www.linkedin.com/in/sheena-mcinnes-copy/ Thanks for listening, subscribing, sharing, and reviewing Your Own Best Company wherever you enjoy podcasts! #copywriting #freelancing #digitalnomad --- Send in a voice message: https://podcasters.spotify.com/pod/show/franklin-taggart9/message
Improve Creative Focus - Jessica Abel
Jun 9 2023
Improve Creative Focus - Jessica Abel
▼▼▼▼▼ Time-sensitive announcement: Jessica Abel will be offering the Prioritize Like a Pro workshop live online at 1 pm on June 13. Registration information is here: https://jessicaabel.com/prioritize-like-a-pro/ Great, free opportunity to learn about the Weighted Decision Matrix we talked about in the interview! The evergreen version of the Prioritize Like a Pro workshop is here: https://jessicaabel.com/notion-mastery/ ▼▼▼▼▼ One of my biggest challenges as a creator is having more ideas than I have time to see them through. It's easy to get distracted, and I often get started on projects when they're new and interesting, only to set them aside as other ideas show up. This makes it exceptionally hard to finish things. I recently attended a workshop presented by Jessica Abel, a creative business coach, artist, author, and teacher, where she introduced a tool she's adapted for creatives called the Weighted Decision Matrix. While I've depended on standard to-do type lists to organize most of my projects, the matrix offers a better way to narrow my selection and choose the right things to work on while letting go of projects that can either wait or not happen at all. Jessica shares more about the process and tool in this interview, along with insights she's gained as she's built her businesses layer-by-layer. Creative Engine Masterclass is here: https://jessicaabel.lpages.co/creative-engine-masterclass/ Jessica's latest book, Growing Gills is only on Amazon : https://jessicaabel.com/growing-gills/ Out on the Wire and her other books are available via indie booksellers and on Amazon. https://jessicaabel.com/out-on-the-wire/ https://jessicaabel.com/books/ and https://amzn.to/43OKnjd (Amazon Associate link) Thanks for listening, subscribing, and sharing Your Own Best Company with those you know who love working alone. #decisionmaking #creativeprojects #autonomouscreative --- Send in a voice message: https://podcasters.spotify.com/pod/show/franklin-taggart9/message
The Entrepreneurial Rebel - Michelle Nedelec
May 16 2023
The Entrepreneurial Rebel - Michelle Nedelec
Being her own boss seemed like the best option after being fired from a job working for someone else - her sister. 28 career pivots later, Michelle Nedelec has gathered a toolbelt full of business experiences that she draws from as she helps other business owners and executives navigate their marketing challenges. She's also a sought-after speaker, the host of five podcasts at last count, and a wickedly wise business strategist. In this episode of Your Own Best Company, Michelle opens up about: ** Being led by curiosity. ** Finding opportunities in surprising places. ** Insanity as a marketing strategy. ** The important distinction between employee and owner. ** How to become a certified forklift operator wearing six-inch stilettos. Michelle's Social Media Facebook https://www.facebook.com/michelle.nedelec1 Facebook Group https://www.facebook.com/groups/businessownershipsecretstoscaling Linkedln https://www.linkedin.com/in/michellenedelec Twitter https://twitter.com/michellenedelec lnstagram https://www.instagram.com/michellenedelec Youtube https://www.youtube.com/c/MichelleNedelec Pinterest https://www.pinterest.ca/michellenedelec TikTok https://www.tiktok.com/@michellenedelec Websites https://www.AwarenessStrategies.com https://www.MichelleNedelec.com Podcasts The Business Ownership Podcast https://www.AwarenessStrategies.com/blog 7-8 Figure Speakers Series https://AwarenessStrategies.com/7-8-podcast-series The Little Blue Pill for Business https://www.TheLittleBluePillForBusiness.com Happy to Offend You https://www.HappyToOffendYou.com The Bad Girls On Business https://badgirlsonbusiness.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/franklin-taggart9/message
The Godfather of Online Marketing Video - Lou Bortone
Apr 24 2023
The Godfather of Online Marketing Video - Lou Bortone
If you want to increase online visibility for your business, the universal advice is that you need to post videos. Everywhere, all the time, videos. Algorithms love videos, Kids love videos. Grandmas love videos. Videos, videos, videos! I was a slow starter when it came to posting videos for my music and my businesses. I've had a YouTube channel for a long time and it sat for years while I worked up the nerve and figured out how to use my camera. A few years ago, I heard about a class called 31 Flavors of video. In that class, I learned about 31 different kinds of online video I could make, I joined a Facebook group where I got daily feedback. And I gained some amazing tools and resources that helped me make good decisions about equipment, production, scripting, and more. In this episode, I'll introduce you to Lou Bortone, the creator of the 31 Flavors of Video, as well as programs like Fast Forward video mastermind, and the new podcast, Take the Connoli: The Godfather Podcast. Lou will take us on a trip from growing up in his dad's TV workplace in Boston to his industry experiences in Los Angeles, his eventual return to the Northeast, and his reluctant entry into entrepreneurship. Lou considers himself a curator of content creation and production tools and resources. His emails, videos, and now podcasts are rich with helpful information, inspiration, and encouragement for video creators at all levels of experience. 31 Flavors of Video starts May 1st and you need to register here soon: https://mt938.isrefer.com/go/31F/franklin/ (Affiliate Link) Fast Forward group program also will be starting soon. Register here: https://fastforward.video Subscribe and listen to Take the Cannoli: The Godfather podcast here on YouTube https://www.youtube.com/@LouBortoneVideo or https://thegodfatherpodcast.com Everything else Lou you can find at https://www.loubortone.com Thanks for listening, sharing, subscribing, and reviewing Your Own Best Company with Franklin Taggart! #onlinevideo #videoproduction #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/franklin-taggart9/message
Becoming a Game Changer - Brooke Monaghan
Apr 3 2023
Becoming a Game Changer - Brooke Monaghan
I love what Brooke Monaghan has to say about entrepreneurship: "...this is what I always have to break down for people. Listen to anyone who has anything to say about entrepreneurship, and what they're going to tell you is, if you can figure out a way that people in your community are not being served, innovate some solution for them. That is the foundation for creating a business. So when I talk to people who are part of a community, and really care about some weird little niche thing, and they see all of the problems - here are all the ways that we are not being served - here are all the ways that we are being overlooked. Here are all the ways that we're being left behind. And they have some idea about how they can make that better. That is literally the thing that everyone like me who really wanted to be in business needed, but didn't feel like they had a thing. That's the thing that we have all been searching for. Please, please do something with it. Because that's it, that's the foundation for a sustainable business, you create a better way." Brooke is an inspired coach who leads people through the process of being rule followers to becoming game changers - people who challenge the status quo and make entirely new realities possible. Here are some of the things we talk about: ** Owning what you do. ** Commitment vs. hustle. ** The appeal of being seen as you are. ** Being OK with the struggle. Brooke's podcast, Transcend Your Dichotomy, is an abundant resource of information and inspiration for anyone who is ready to turn a great idea into a great reality. She wanted to make something that showed people what it was like to be in the experience of creating a business instead of reporting about a business after it had become successful. And she found that much of her conversation was on the topic of mindset. Find Brooke and all her resources at https://brooke-monaghan.com She's on Instagram: https://www.instagram.com/briggsmonaghan/ On LinkedIn: https://www.linkedin.com/in/brooke-monaghan/ She also just announced that she's starting a YouTube channel called The Aligned Business Portal. This will be an amazing source of information for people who are looking for ways to promote their offers in a way that's aligned with who they are. Scheduled for launch in early April, you'll be able to find the channel at : https://youtube.com/@briggsmonaghan #mindset #gamechanger #transcendyourdichotomy Thanks for listening, sharing, reviewing, and subscribing to Your Own Best Company with Franklin Taggart! --- Send in a voice message: https://podcasters.spotify.com/pod/show/franklin-taggart9/message