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R&R Magazine is one of the Restoration Industry's largest publications and today I am joined by Michael Balzano, the group publisher from R&R and BNP Media to talk about R&R and their bi-annual Experience Conference and Tradeshow. Learn more about R&R and the Experience by visiting the link below: https://www.randrmagonline.com/the-experience-conference

When it comes to your online visibility your NAP is an integral part of the digital channel eco system. NAP stands for name address and phone number and needs to be consistently listed to get the most out of your digital marketing. In this episode I explain why.

In this episode of The Restoration Rundown Podcast we are joined by Rod Cruce from Trifecta Growth Institute where we kick off 2024 talking about a controversial topic, TPA program work. Rod Cruce has owned multiple different businesses and has spent many years running and building a top performing Restoration company where they properly learned how to utilize TPA by understanding the fundamentals and developing an Algorithm of success. Learn more about Rod and Trifecta Group by visiting the link below: https://trifectagrowthinstitute.com/ https://candrmagazine.com/the-tpa-success-algorithm/

If you are looking to increase your leads from the internet. Give us a call or visit our website at www.ironcladrestorationmarketing.com

Getting eyeballs on your Restoration Business is a tough go, thats why you want to make it as easy as possible for people to get in touch with you. In this quick episode I share a few simple tools you can use to cast a wider net and help close more leads.

When it comes to getting leads from the internet, visibility is key. In this quick video, I walk you through the top 3 things you need to do to maximize your online visibility.

Do you find yourself wondering what to post on your social media accounts? In this short episode we give you some content ideas including FAQ's, testimonials and much more.

Im sure you've heard the old adage "Its tough to find good help these days", and if you own a Restoration Business or any business for that matter then you know that its true. Todays guest has seemingly solved that problem for a lot of Restoration Companies with his company Always on Call Labor. Tune in and get to know David Degroff and how his company can help you scale and manage more work.

Pay Per Click or SEO : which should you choose for getting leads for your Restoration Business? The answer is easy! BOTH! Think about SEO like a garden you need to grow to feed your company leads - it takes an investment in time, money, and people to have your garden bear fruit. Think about PPC as the grocery store for leads you can visit until your garden is sustaining your company.

Education is at the forefront of everything we do here at Ironclad Restoration Marketing. Todays guest is someone whos organization is spearheading an awesome initiative to help out the Restoration Industry called Core University.

We talk a lot on the Restoration Rundown about growth and how important it is, whether it is business growth or Google rankings growth, if you're not growing, you're dying. In this episode we are joined by Rod Cruce, the founder and Chief Growth Officer at Trifecta Growth Institute, an organization focused on “Growing Businesses by Growing People”. He is passionate about equipping restoration leaders and their team with a critical and specialized skill-sets to become a top performing organization.

In order to sell your services to someone you need to be able to put yourselves in their shoes to properly address their fears and needs. Figuring out WHO your target customer is crucial to be able to properly address their individual needs in your marketing efforts.

Kevin and Annissa Coy have been in the restoration industry for over 33 years. They have owned and operated a full service restoration company with more than one million dollars annually in revenue in a town of less than 2000 population. They currently teach, coach and speak in the restoration industry on many platforms. In 2008 they were awarded Entrepreneur of the year for outstanding performance and in 2016 Annissa was awarded Restoration and Remediation Magazines Restoration Woman of The Year. Annissa writes articles for the industry and she is featured every week on Restoration and Remediation Magazine’s Ask Annissa video column. Kevin and Annissa are the co-creators of Firehouse Education and innovators of Mobile Clean Systems. They joined the Restoration Rundown to talk about how they got their start, the importance of education, communication, and understanding your "why" when it comes to running your business.  Learn more about Firehouse Education: https://www.facebook.com/firehouseeducation.  https://www.youtube.com/channel/UChu98K5PElbyjl4Gm_SaEIg.

Restoration and Remediation Magazine is one of the staple publications in the Restoration Industry. In this episode we are joined by Editor In Chief Myldred Ingram where we discuss their goals of utilizing their publication to create a culture of education and community within the Restoration Industry Check them out at randrmagonline.com