Dynamic Business Leaders Podcast

The Dynamic Business Leaders Podcast presents Pamela Rogan as this week's guest.Pamela is an award-winning marketing & communications guru, business leader, advocate, and mentor. She is recognized by her clients and colleague for her natural leadership ability, team-building skills, and commitment to “Blue Sky” thinking, where ideas can be shared collaboratively without fear of being judged. Pamela successfully ran two New York City advertising agencies and turned around a third before launching Rogan Marketing and Communications (RMC) in 2010. RMC is a full-service outsourced firm where they perform the role of a marketing department for their clients. They also manage individual projects such as strategic consulting, website design & development, newsletters & blogs, graphic design, and full-service event planning.Pamela's volunteer efforts include encouraging the growth of women, small business owners, and young adults who display entrepreneurial leanings while continuously educating herself to best foster diversity to stimulate growth, education, and employment. Some of her efforts and service include:Governing Board for Athena PowerLink, an organization that helps propel women-owned, 2nd stage businesses (10+ Years). President of the National Association of Women Business Owners Orlando (NAWBO) (4+ Years) and one of the founders of the successful Business Plan Competition where two winners received $20K in cash & prizes; SCORE Orlando used the model she created to launch their Biz program.Hispanic Chamber of Commerce Board (4 years) and was the chair for their 2018 business conference. In 2019, Pamela was awarded the coveted i4 Business Magazine 2019 Women's Inspired Leadership Award for "Spirit of Mentorship."  Pamela is also a proud graduate of the UCF Business Incubator Program. Do you know? Pamela loves snakes, raised multiple snakes secretly in her bedroom closet at a young age, and rescued a baby corn snake and raised him for 17 years?Join Roy and Pamela on this journey from her love for entrepreneurship to her passion for volunteering and mentorship, to how her firm helps businesses with their branding and marketing strategies.Tune in now to hear Pamela's Eminem-inspired Rap and mike drop :-)Learn more about Pamela Rogan:LinkedInPhone: (407) 601-0845Email: pamela@roganmarketing.comWebsite: Rogan Marketing and CommunicationsIf you enjoyed this episode of the Dynamic Business Leaders Podcast, then be sure to subscribe to our podcast on your favorite platform.Check out our website here, and make sure to subscribe to our YouTube Channel.The Dynamic Business Leaders Podcast is brought to you by Aurora InfoTech, a Cybersecurity Firm catering to the information security needs of small to medium-sized businesses.

The Dynamic Business Leaders Podcast presents Daryl Dixon as this week's guest.Daryl Dixon is the CEO of a professional services firm, who spent the first 20 years of his career in corporate America and the last 20 as an entrepreneur. He founded VALiNTRY Services, a technology consulting and IT staffing firm, in 2013, following the successful startup and sale of his first bootstrap, Reflectx Services, to Maxim Healthcare in 2007.VALiNTRY uses a deep knowledge of the Healthcare, Information Technology, Manufacturing, and Consumer Products industries expertise to deliver innovative Salesforce digital transformation to clients reducing business complexity, increased efficiency, and expanded business growth. The firm is unique as one of the few Salesforce® Silver Consulting Partners that also provides staffing services and Salesforce consulting.With three offices across the U.S. and an extraordinary resume database built over the last seven years, VALiNTRY can deliver a breadth and depth of qualified, professional U.S.-based talent. The firm’s client list includes organizations that range from large hospital networks and global entertainment companies to other technology startups and not-for-profit 501(c)(3) organizations.Valintry has also received multiple awards for growth, innovation, and workplace excellence from Deloitte, Inc. Magazine, and American Business Journals, among others.Join Roy and Daryl on this journey to learn why having a system like SalesForce matters for the success of your business, and how Valintry works with business owners to customize SalesForce for their specific environments. Do you know? Daryl is an avid Bonsai tree hobbyist with more than 25 different tree specimens in his collection.Learn more about Daryl Dixon:LinkedInPhone:  (407) 205-1121Email: ddixon@valintry.comWebsite: ValintryIf you enjoyed this episode of the Dynamic Business Leaders Podcast, then be sure to subscribe to our podcast on your favorite platform.Check out our website here, and make sure to subscribe to our YouTube Channel.The Dynamic Business Leaders Podcast is brought to you by Aurora InfoTech, a Cybersecurity Firm catering to the information security needs of small to medium-sized businesses.

The Dynamic Business Leaders Podcast presents Cosmo Wilson as this week's guest.Cosmo is an award-winning concert lighting designer and director for rock bands. He has done lighting for over 40 acts, most notably AC/DC, Aerosmith, Foreigner, The Rolling Stones, and the Scorpions, to name a few. A free spirit and firm believer in creating his own luck and never saying no to anything, Cosmo started in the industry at 18 by taking a gig as a drum technician in New York. When it seemed like the band would not retain him, he challenged the crew to set up the drums independently, taught himself the process, and earned a position as a backline tech. His venture into lighting came a few years later while working as a stagehand at various local arenas in Central Florida during the arena rock era. In 1986 he became a touring road crew member with The Cure, before also doing the same for Genesis, INXS, Crowded House, and many other acts. As they say, the rest was history. He later became a director and lighting designer and has also worked with artists such as Aerosmith, Guns N' Roses, John Secada, Gloria Estefan, Steel Pulse, Van Halen, and many others. Known for his vintage lighting designs and wearing Hawaiian shirts, Cosmo is also quite a food connoisseur and history buff. He has visited over 83 countries, enjoys food from many different countries, and has a profound appreciation for the members of the US Military and the founding fathers of our great nation.Cosmo's advice: Put trust and faith into the universe, and big things will happen; Listen and keep your eyes open!Do you know? Cosmo worked AC/DC's 1991 "Monsters of Rock" act at the Tushino Airfield in Moscow, which drew more than 1.6 million fans and was the first free outdoor rock concert in Soviet history?Join Roy and Cosmo on this journey through his early days as a backline tech to becoming a touring road crew member and later a designer and a lighting director with some of the greatest artists and bands in the music industry.Tune in now to hear Cosmo share a fun fact about how he almost became a "Cosmonaut." :-)Learn more about Cosmo Wilson:WikipediaCosmo Wilson: Lighting AC/DC since 1990Episode 18 Q&A - CHARLIE "COSMO" WILSON - Wrong End of the SnakeLinkedinIf you enjoyed this episode of the Dynamic Business Leaders Podcast, then be sure to subscribe to our podcast on your favorite platform.Check out our website here, and make sure to subscribe to our YouTube Channel.The Dynamic Business Leaders Podcast is brought to you by Aurora InfoTech, a Cybersecurity Firm catering to the information security needs of small to medium-sized businesses.

The Dynamic Business Leaders Podcast presents Andres Goyanes as this week's guest.Andres is a marketing communications strategist specializing in branding, marketing, and content strategies. He is also the founder and Chief Alchemist at AETHER Marketing Communications.Truth be known, marketing was not always on his radar. He always had a passion for designing airplanes and spaceships, and he was on his way to becoming an Aerospace Engineer when he discovered his passion for marketing. So, he pivoted his career, earned his degree in Marketing from UCF, and focused on being a marketing management professional in the resort development and construction industries, later transitioning to higher education. He later earned an MBA with a concentration in Sustainable Business and is currently a doctoral candidate studying for his Ph.D. in Global Leadership.Today, Andres assists his clients in the engineering, construction, surveying, manufacturing, and professional service industries with branding, graphic and web design, marketing strategy development, and content development.A staunch disciple of servant leadership,  Andres has been a Rotary member for the past 12 years, having served as founding President of the Rotary Club of International Drive in Orlando. He will soon become District Governor for the Central Florida territory in 2022-2023. He also served as a past president of the American Marketing Association of Orlando, and he is a graduate of Leadership Orlando.Do you know?When Andres and Veronica first got married, they discovered that both had the same set of Corelle plates and bowls—which they are still using to this day!Join Roy and Andres on an intriguing journey from their days as classmates in a military boarding school to Andres's venture into Aerospace Engineering, his eventual pivot to marketing, and how he uses his insight from both areas to best serve his clients. Tune in now to hear Andres share invaluable nuggets on branding, marketing, and content strategies.About AETHER Marketing CommunicationsAETHER Marketing Communications is an industrial marketing agency serving the needs of companies involved in B2B markets. Its core services are branding, graphic and web design, marketing strategy development, and content development. Its clients include engineering, construction, surveying, manufacturing, and professionals such as accountants and attorneys, although we are starting to work with doctors' medical practices.Get in touch with Andres Goyanes:LinkedInPhone: (407) 801-4044Email: ag@aetherad.comWebsite: www.aetherad.comIf you enjoyed this episode of the Dynamic Business Leaders Podcast, then be sure to subscribe to our podcast on your favorite platform.Check out our website here, and make sure to subscribe to our YouTube Channel.The Dynamic Business Leaders Podcast is brought to you by Aurora InfoTech, a Cybersecurity Firm catering to the information security needs of small to medium-sized businesses.

The Dynamic Business Leaders Podcast presents Casey Fernandez as this week's guest.Casey specializes in helping business owners identify and mitigate risks that could adversely impact their business. He's had a successful sales career and worked with many PEO businesses. In 2004, he joined the insurance industry, where today he provides Risk Consulting, Advice, and Brokerage services worldwide for one of the largest insurance brokerages in the United States.He's a sought-after advisor, mentor, friend, and someone every business owner should have on speed dial.Do you know?Casey was born outside the USA in Mexico and once dated a future Miss America?Join Roy and Casey on an intriguing journey starting from his early days in the PEO industry to moving over to the Insurance industry, joining HYLANT, and becoming a successful Client Executive. Tune in now to hear Casey share the one "secret" that most insurance people would be embarrassed to share.About HYLANTHYLANT is a privately owned US-based insurance brokerage providing Risk Consulting, Advice, and Brokerage services worldwide. It is the 20th largest insurance brokerage in the USA.BONUS: If you're a company that's spending $250K per year or more on insurance, reach out to Casey to learn more about a program he has that can return up to 60% of your premium every single year!Get in touch with Casey Fernandez:LinkedInPhone (407) 497-4248Email: casey.fernandez@hylant.comWebsite: www.hylant.comIf you enjoyed this episode of the Dynamic Business Leaders Podcast, then be sure to subscribe to our podcast on your favorite platform.Check out our website here, and make sure to subscribe to our YouTube Channel.The Dynamic Business Leaders Podcast is brought to you by Aurora InfoTech, a Cybersecurity Firm catering to the information security needs of small to medium-sized businesses.

The Dynamic Business Leaders Podcast presents Alonzo Williams as this week's guest.Alonzo is on a mission to help entrepreneurs build and grow profitable businesses. He has a twenty-five-year background in executive leadership, business development, organizational change, strategic planning, and project management on Fortune 500 multimillion-dollar system integration projects.He's the founder of Zerion360, a consulting firm specializing in delivering ERP systems to small and midsize enterprises, where he leverages his experience to provide his clients with unique advantages. He's also an adjunct professor at Seminole State College and a member of the CEO Leadership Forums in Orlando, FL.Do you know?Alonzo is also a sports enthusiast who has visited over 40 Stadiums/Arenas/Ballparks?Join Roy and Alonzo on an intriguing journey starting from his early entrepreneur days to growing his company and spearheading Fortune 500 multimillion-dollar system integration projects, and onwards to his love for visiting ballparks. Tune in now to hear what drives Alonzo to be a successful entrepreneur.About Zerion360Zerion360 is a consulting firm specializing in delivering Enterprise Resource Planning (ERP) systems to small and midsize enterprises.Get in touch with Alonzo Williams:LinkedInPhone (888) 899-2007Email: alonzo.williams@zerion360.comWebsite: www.zerion360.comIf you enjoyed this episode of the Dynamic Business Leaders Podcast, then be sure to subscribe to our podcast on your favorite platform.Check out our website here, and make sure to subscribe to our YouTube Channel.The Dynamic Business Leaders Podcast is brought to you by Aurora InfoTech, a Cybersecurity Firm catering to the information security needs of small to medium-sized businesses.

The Dynamic Business Leaders Podcast presents Doug Foreman and Tina Craft of Fringe Benefit Plans as this week's guest.Having served the Central Florida area as a family organization since 1969, Fringe Benefit Plans is no stranger to our community. The current CEO, Doug Foreman, is the son of the founder and is carrying on a tradition of three generations in the life and health insurance industry. He is also a past President of the Central Florida Society of Financial Service Professionals. Currently, he serves on the Board for the Manufacturers Association of Central Florida and Habitat for Humanity of Greater Orlando.Our other guest is Tina Craft, who works alongside Doug in the Vice President of Sales's capacity. Tina contributes over 20 years of employee benefits experience focused on innovative strategies and solutions that help employers achieve financial and human capital goals and objectives.Together Doug and Tina specialize in developing creative solutions for their clients by using insurance products on a tax-favored basis to maximize value and minimize cost. Do you know?Doug is a third generation in insurance and born and raised in Orlando?Join Roy, Doug, and Tina on an intriguing journey starting from Doug's early days to him taking over the family business, growing Fringe Benefit Plans to Tina joining the firm, their unique approach, and their "WHY." Tune in now to hear Doug share why he decided to remain a private enterprise while others sold out to private equity firms and why both he and Tina are committed to servant leadership.BONUS: Be sure to get in touch with Tina to be added to Fringe Benefit Plans' communication campaign, which is filled with education for both the employer and the employee.About Fringe Benefit PlansFringe Benefit Plans is a comprehensive financial services firm specializing in employee benefit programs, executive benefits, and insurance. They provide complete services and products for individuals, families, businesses, and their employees. Get in touch with Doug Foreman:LinkedInPhone (407) 862-5900Email: doug@fbplans.comWebsite: www.fbplans.comGet in touch with Tina Craft:LinkedInPhone (407) 960-7742Email: tina@fbplans.comWebsite: www.fbplans.comIf you enjoyed this episode of the Dynamic Business Leaders Podcast, then be sure to subscribe to our podcast on your favorite platform.Check out our website here, and make sure to subscribe to our YouTube Channel.The Dynamic Business Leaders Podcast is brought to you by Aurora InfoTech, A Cybersecurity Firm catering to the information security needs of small to medium-sized businesses.

The Dynamic Business Leaders Podcast presents Joe Ponds as this week's guest.Joe is a Behavior Studies Consultant and Sales Trainer specializing in helping business owners and sales professionals "Fish in the RIGHT POND" for great leads, book better appointments, and close more business.Having served in both the US Army and Army Reserves, he's a sought-after speaker, coach, and author with over 25 years of training experience in corporate, military, and paramilitary environments. Today, Joe leverages his military and law enforcement experience to coach his clients in areas such as tactical sales, behavioral studies, conflict resolution, and cultural diversity. Do you know?Joe is also a Veteran, having served in the US Army and Army Reserves as a police officer and a defense contractor specializing in network and physical security.Join Roy and Joe on an intriguing journey starting from his service in the military to how he came about fishing in the right pond. Tune in now to hear Joe's great advice on how to book more quality appointments in your target market.About Ponds ConsultingPonds Consulting is a business focused on helping business owners and sales professionals: "Fish in the RIGHT POND" for great leads (lead generation), Book more and better appointments, Reduce conflict in the workplace, and close more business.Get in touch with Joe Ponds:LinkedInPhone (813) 541-3994Email: joe@pondsconsulting.comwebsite: www.pondsconsulting.comIf you enjoyed this episode of the Dynamic Business Leaders Podcast, then be sure to subscribe to our podcast on your favorite platform.Check out our website here, and make sure to subscribe to our YouTube Channel.The Dynamic Business Leaders Podcast is brought to you by Aurora InfoTech, A Cybersecurity Firm catering to the information security needs of small to medium-sized businesses.

The Dynamic Business Leaders Podcast presents Dawn Raquel Jensen as this week's guest.Dawn is a sought-after international speaker and 23-year technology-training veteran who has served as an embedded CMO/CXO to many organizations, leadership teams, and growth-stage businesses worldwide.A stand-out among professional women, Dawn is also the CEO of one of Central Florida's select social media & technology training firms, Virtual Options Coaching & Training.Dawn marries creative marketing strategy with leadership coaching to develop strategic marketing frameworks for successful entrepreneurs and high-performing leadership teams. Her social media expertise equips her clients to build an online presence, increase their credibility, authority, and expand their digital influence and develop a global reach. As a social business advisor and speaker, Dawn educates business owners, executive teams, emerging leaders, and organizations on a wide variety of digital and omnichannel marketing topics including, social media content, integrated marketing, digital marketing tools, tactics, and strategy. She trains and advises organizations on how to increase influence, impact, and income in the communities they serve.Do you know?Dawn loves to travel and has even met a Pope. She has snowmobiled and hiked a glacier, swam between the continental divide, and hiked through a rain forest around a volcano.Join Roy and Dawn on an intriguing journey starting from a meeting with Pope to the modern marketing era. Tune in now to hear her great advice on using Social Media to grow your businessAbout Virtual OptionsVirtual Options Coaching & Training was founded by Dawn Raquel Jensen, in 1998 for business owners and entrepreneurs who needed on-site custom training and organizational development solutions. In 2007, there was a shift to integrate emerging online search, new media, and marketing together. This gave small business owners a level same playing field to gain visibility and getting known online.Virtual Options provides creative and integrated marketing training and solutions support for entrepreneurs and business owners.Special Bonus:Check out Dawn's Calendar to  Book a Free Social Business Assessment Call with her. Get in touch with Dawn Jensen:Dawn's Shor.byVirtual Options Coaching & TrainingLinkedInFacebookTwitterPinterestPhone (407) 588-7246Email: training@virtualoptions.netIf you enjoyed this episode the Dynamic Business Leaders Podcast, then be sure to subscribe to our podcast on your favorite platform.Check out our website here and make sure to subscribe to our YouTube Channel.The Dynamic Business Leaders Podcast is sponsored by Aurora InfoTech, A Cybersecurity Firm catering to the information security needs of small to medium-sized businesses.

The Dynamic Business Leaders Podcast presents Michael Weiss as this week’s guest. For well over a decade Michael has served in public relations, marketing, and business development roles. Michael began his career in the professional sports industry, working for the Florida Panthers (NHL), Miami Dolphins (NFL), and the Pro Wakeboard Tour. Looking to grow within a different industry, Michael joined UCF’s Rosen College of Hospitality Management as the assistant director of public relations, where he was responsible for publicizing faculty research, grants and awards, as well as academic programs, student success stories, and community partnerships. Currently, he provides business development and operational support services to help local startup companies develop into high-growth businesses, as a business incubator manager at the University of Central Florida. Michael completed his undergraduate degree at Florida Atlantic University and earned his master’s degree at UCF. He is a Certified Business Incubator Manager and an active member of the International Business Innovation Association. He also sits on a number of boards, including the UCF Nicholson School of Communication and Media Alumni Chapter, the Florida Business Incubation Association, and the Rybolt’s Reserve Homeowner’s Association. Michael was born and raised in Coral Springs, FL, and has lived in Orlando since 2007. Do you know?Micheal was once tackled by Miami Dolphins Hall of Famer Jason Taylor.Join Roy and Micheal on an intriguing journey starting from Miami Dolphins to the basic principles of the "UCF Business Incubator". Tune in Now and make sure to take away the notes!Special Reminder:Get your copy of the books Michael mentioned:Eric Ries' - The Lean StartupChris Voss' - Never Split the Difference About the UCF Business Incubation ProgramThe University of Central Florida Business Incubation Program is a community resource that provides early-stage companies with the tools, training, and infrastructure to become financially stable, high-growth/impact enterprises. Since 1999, this award-winning program has provided vital business development resources resulting in over 300 local startup companies reaching their potential faster and graduating into the community where they continue to grow and positively impact the local economy. Get in touch with Michael:The UCF Business Incubation ProgramRing him up at 321-281-8383Or email him at michael.weiss@ucf.edu If you enjoyed this episode the Dynamic Business Leaders Podcast, then be sure to subscribe to our podcast on your favorite platform.Check out our website here and make sure to subscribe to our YouTube Channel.

The Dynamic Business Leaders Podcast presents Lisa Shorr as this week’s guest. Lisa owns two successful businesses: Shorr Success and Secure Future Tech Solutions. Certified in Advanced Image Consulting and Corporate Consultancy, Lisa has spent more than 25 years in the sales, marketing, and personal branding arena. Using her proprietary “Shorr-to-Shine System,” she has coached hundreds of businesses worldwide to build a stronger brand. A sought after speaker, Lisa has delivered professional development and corporate branding workshops and seminars across the country. Her articles on style, career development, and technology have been published in notable publications including, Providence Business News, PC World, ChannelPro Magazine, and more. Lisa has styled many professionals on photo shoots, television, and in private settings. She is an Executive Board Member of The Tech Collective and a Member of The Association of Image Consultants International.Listen to her share knowledge about Branding and how you can grow your businesses by first focusing on yourself.  Tune in now to hear Lisa's great advice and key nuggets on topics such as:Why a Personal Brand Matters?Lisa’s journey to the world of marketing and salesBranding is a lot beyond the LogoHow "BRAND Method" transforms professionals?Confidence + Credibility = CashCommunication is the key to successBuilding credibility in your targeted industryThe importance of engaging virtuallyWhat is Executive Presence?Lisa's Dream Board of AdvisorsSpecial Bonus: Check out Lisa's Calendar to Book a Free 15-Minute Consultation with her.   Get in touch with Lisa:websiteFacebookTwitterInstagram If you enjoyed this episode of the Dynamic Business Leaders Podcast, then make sure to subscribe to our podcast on your favorite platform.Check out our website here, and be sure to subscribe to our YouTube Channel.

In this episode, I interview Eric Shulman, a serial entrepreneur with a 50-year career in sales and building businesses. Eric started, grew, and ran five different businesses, including a Sandler Franchise where he was a Sandler Trainer for over 20 years before selling it in 2019. He's consulted with well over 7,000 owners in 400 different industries from NY and Boston to Florida and California.His latest brainchild is "An INSIDE Man," where he helps business owners set up their business for an eventual sale by improving their sales, operations, and other functions that can cost a Zero when they do eventually sell their business.Lots of great sales tips, advice, and life experiences shared by an award-winning Sandler Trainer:Guinea Pigs and a Bale of HayEverything You're Currently Doing in Sales is WRONG!Helping Business Owners See Their Business More ClearlyIt's Good to Know What You Don't Know!Getting from Good to Great Requires ChangeLearn to Win by First Learning to FailGet Yourself a Forensic Sales AuditEric's Dream BoardSchedule a Free Business Clarity Conversation with Eric Shulman; you could profit from his ideas and contacts and avoid business mistakes you haven't even made yet!Eric Shulman, An INSIDE ManEmail: Eric.InsideMan@gmail.com Website: www.AnInsideMan.comPhone: (321) 301-5700

In this episode, I interview John Will Tenney, co-founder of EmployerNomics, a nationally franchised HR brokerage. John has a stellar resume that spans many different industries: he's a former software engineer, professional musician, commercial airline pilot, and flight instructor, to name a few. Today, he consults with small to medium-sized business owners to help get them to the next level. Throughout his journey, he held onto his father's sage advice, "You Have To Work For Yourself, No One Is Ever Going To Pay You What You're Worth!" In our interview, John shares how his father's advice and others he gained over the years have helped shape his journey. Some of the topics covered:Is This Guy Ever Going To Figure Out Who He Wants To Be When He Grows Up?Everybody Who's Successful Loves To Tell Their Story - LISTEN!Defining SuccessWIIFM - What's In It For Me?Your Health Is Your Most Valuable PossessionCharity Work Should Be Charity Work!Good Business Is About Having EthicsPayroll Risk ManagementJohn's Golden NuggetsSmall Business Is The Foundation of FreedomJohn's Wish Board of AdvisorsThe StatueJohn's Podcast: "I'm Calling HR" is available on his YouTube Channel at John Tenney - YouTubeWebsites:EmployerNomicsPEO Pros

In this episode, I interview Joe Pici of Pici & Pici, Inc., an award-winning sales trainer, business coach, keynote speaker, and co-author of the book, "Sell Naked on the Phone," on how businesses can "Recapture Lost Revenue in Difficult Times." Lots of great advice shared from this year's recipient of the covenant "#1 Sales Trainer" and "Sales Training Program" ranking by Global Gurus Internationally. In our interview, we cover topics such as:Mastering Processes, Skills, and Cold CallingOur Story - You Pay Your DebtsWarm vs. Cold vs. Hot CallsSales Mastery BootcampPivoting & Realigning Your Business VirtuallyRecapturing Lost Revenue Through Virtual SellingEverything You Do Must Be Measured!Joe's Golden NuggetsZig Ziglar & Winston ChurchillHave a Cup of JoeJoe's Podcast: "The SalesEdge" is available on all Podcast platformsJoe's Golden Nuggets: Text SalesEdge to 55678Have A Complimentary Cup of Joe: (407) 947-2590Website: www.piciandpici.com

In this episode, I interview Christina & Scott Beckett of USA Roller Chain & Sprockets on the role core values play in maintaining their company culture as they scale their family-owned organization. Lots of great advice shared from two well-respected entrepreneurs as we cover topics such as:Knowing the who, what, where, when, and why.Setting clear expectations to avoid mutual mystification.Realizing that not every prospect will be a good fit.Sticking to your core values and never negotiating with non-negotiables.Always telling the customer the truth.Building skills through cross-training.Constantly rehearsing, reviewing, and revising your processes.Leaving your work at work.Being moldable and willing to embrace change.Identifying and learning from the golden nuggets in every situation.Being excited for people and showing appreciation.Having an attitude of gratitude.