The Digital Marketing Podcast

Ciaran Rogers and Daniel Rowles

A weekly digital marketing podcast with listeners in over 190 countries worldwide.The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing expert, Ciaran Rogers and Award-Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com/podcasts

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Inbound 2022 and Digital Marketing Trends for 2023
3d ago
Inbound 2022 and Digital Marketing Trends for 2023
Daniel shares an interview he recorded in Boston with Hubspot's GM of Marketing Hub and VP of Product Nicholas Holland. Daniel and Nicholas explore what they think should be the focus of marketers looking to get the most out of their data, personalisation and automation. We also explore the roadmap your marketing CRM should be focused on. Discover Hubspot's future and what will matter more as we move into 2023 and beyond.   Daniel also shares with us what he learned from attending Hubspot's inbound 2022 conference in the US. Community and podcast audiences are the hot tickets every marketer was getting excited about. All subjects Ciaran has been passionate about for over a decade, and Daniel questions if Ciaran is clairvoyant and can see the future.  If you want to ensure you get the right message to the right person at the right time and ace personalisation in your market place you won't want to miss this interview. Discover what better systems and collaboration between marketers and sales teams could mean for your business and how you can set about working as more of a team. Are you navigating the right path between the quantity and quality of your marketing and customer interactions? We also share details on our up-and-coming GA4 masterclass, which is now available for podcast listeners to join. Find out more about masterclass  Useful Links Library of useful free marketing resources Inbound speaker highlights ( get a free 3 day free pass) Find out more about Inbound 2022
Inbound 2022 and Digital Marketing Trends for 2023
3d ago
Inbound 2022 and Digital Marketing Trends for 2023
Daniel shares an interview he recorded in Boston with Hubspot's GM of Marketing Hub and VP of Product Nicholas Holland. Daniel and Nicholas explore what they think should be the focus of marketers looking to get the most out of their data, personalisation and automation. We also explore the roadmap your marketing CRM should be focused on. Discover Hubspot's future and what will matter more as we move into 2023 and beyond.   Daniel also shares with us what he learned from attending Hubspot's inbound 2022 conference in the US. Community and podcast audiences are the hot tickets every marketer was getting excited about. All subjects Ciaran has been passionate about for over a decade, and Daniel questions if Ciaran is clairvoyant and can see the future.  If you want to ensure you get the right message to the right person at the right time and ace personalisation in your market place you won't want to miss this interview. Discover what better systems and collaboration between marketers and sales teams could mean for your business and how you can set about working as more of a team. Are you navigating the right path between the quantity and quality of your marketing and customer interactions? We also share details on our up-and-coming GA4 masterclass, which is now available for podcast listeners to join. Find out more about masterclass  Useful Links Library of useful free marketing resources Inbound speaker highlights ( get a free 3 day free pass) Find out more about Inbound 2022
Analytics Masterclass Part 2:  Outcomes, Empathy Action & Profit
May 20 2022
Analytics Masterclass Part 2: Outcomes, Empathy Action & Profit
In Part II of our Analytics and Data Masterclass, Avinash Kaushik shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will  ensure your focus on the company's most important metrics. Conversion Rate & Customer Satisfaction If you aren't keeping an eye on user performance metrics and conversions, as Avinash learned, you can damage your customer satisfaction. Walking in your Customers' Shoes Avinash shares with us the dangers of over optimising around a specific profit focussed goal! When did you last spend time walking in your customers' shoes and feeling their pain? Start asking more questions about consumer behaviour. This is the path to developing a type of empathy that directly drives profits. Ever felt your data and reports get ignored? Too often, analytics is seen as a necessary evil by marketing leaders - it's something that needs to be done, but it's not always clear how it ties in with overall goals. As a result, analysts can feel marginalised and undervalued. Analytics Data & Business Insights that Demand Action Learn how to ensure your Marketing analytics and reports can command respect and attention and have real influence. Avinash shares three concrete tips that marketing leaders and data analysts can take to communicate more effectively. We also explore the critical relationship between storytelling and compelling analytics insights.  Useful Links  Occams Razor Blog Sign up for Avinash’s Email Newsletter User experiences that print money Story telling and Data Effective Data Visualisation
Suck Less! - Data & Analytics Masterclass Part 1
May 13 2022
Suck Less! - Data & Analytics Masterclass Part 1
You’ve been tasked with increasing the success of your marketing efforts, but you don’t know where to start. Big data and analytics is becoming increasingly important in marketing, but it can be challenging to know how to use them effectively. Recording and gathering data on its own doesn’t get you results. You need to shape all that data into a meaningful story. Learn from Google’s Digital Marketing Evangelist, Avinash Kaushik, how to tame large amounts of marketing analytics data and use it to increase your success. Avinash spills the beans on how to start leveraging all your marketing data. Set yourself an effective benchmark for what success looks like. Learn some simple yet creative ways to ensure your marketing efforts suck less next week than last month or last quarter! Predictive Analytics – Predicting Future Outcomes We also explore how to use predictive metrics to get meaningful insights. How helpful would it be to discover patterns that foretell possible excellent or poor future performance before it happens? Advanced artificial intelligence in analytics tools allow us to leverage predictive metrics to see what the future holds before it happens. Of course, that kind of functionality comes at a cost, but anyone can start to leverage predictive insights if they know where to look. Learn how to look at your data in reverse and start making smarter decisions to direct more effective marketing spending, placement, and outcomes. Data And Analytics Before results come objectives. Avinash takes us back to a foundational level and asks, “What are you trying to achieve?” Is that clear? Have you been specific? Stop hiding behind complex concepts like machine learning, structured data, data mining, data warehousing, advanced-data models, and statistical algorithms!  None of this will help you if you miss a clear aim that your whole team is focused on.  Key Insights Are your Marketing team and Analyst team BFF? Do you all have a meaningful target to shoot for? Are you fishing out Dolphins when you wanted Stingrays? Avinash shares his top tips on reading your analytics data sources and metrics. Start turning data insights into action that gets results. Pair up your marketing skills and audience understanding with a great analyst and work together to ensure your most insightful data insights don’t die at the last mile. Unstructured Data? Finally, we explore where leadership and data analysis can collide into a train crash of poor performance. Discover the best way marketing leaders can ensure this doesn't happen. As you will learn - it's all on you as a leader to ensure you ask the right questions! What are those questions? Listen in, discover what you should be asking, and start reaping the rewards.
Marketing Planning for 2022
Jan 18 2022
Marketing Planning for 2022
Daniel and Ciaran are back to kick off 2022 with a fresh look at planning and priorities. For the first time, we recorded this episode on video so those of you who want to watch it - now can!  Daniel shares his ongoing vision of creation before curation. We explore setting some effective and smart goals and objectives for your year ahead. We also explore some of the new technologies marketers need to understand. We also have quite a heated debate on cookies and the web's reliance on them.  Also under discussion on crypto and NFC’s, Daniel rails against ciaran multiple times to convince him that NFC’s are hugely important but in the end, comes to the conclusion he may be banging his head against a brick wall on that front. Finally, we wrap up with some sources of inspiration for looking at your work differently. Daniel shares with us his appreciation of Agile Marketing Management, OKR’s, Project Oxygen. Dig into the resources he shares and invigorate your year ahead with some fresh perspective. Useful Resources Target Internet Youtube Channel  This episode as a video Daniel’s Strategy Statement Apple Example A- What you’ll do B- What it will be focussed on C- What it will achieve D- What the market impact will be Apple will launch a full communications assault (a) to challenge the PC/Microsoft Windows dominant position (b) by finding flaws in the PC to contrast with Mac computers’ simplicity (c) to steal significant market share by enticing frustrated consumers to buy a Mac (d). Setting S.M.A.R.T. Objectives First used in the November 1981 issue of Management Review by George T. Doran in an article entitled "There's a S.M.A.R.T. way to write management's goals and objectives". ( SpecificMeasurableActionable / Achievable / AttainableRealistic and RelevantTime-bound See how much this has been pulled around by different marketers TikTok GA4 Felipe Castro OKR’s Agile Marketing Management Google’s Project Oxygen Benchmark your skills
Digital Marketing Skills Benchmark 2022
Dec 20 2021
Digital Marketing Skills Benchmark 2022
The skills required to succeed in digital marketing are constantly changing, which makes it very hard to keep up with all of these changes.  So how is the marketing industry coping with developing and learning all these new skills?  Daniel walks us through what  Target Internet's Digital Skills Benchmark results tell us about the state of digital marketing at the start of 2022. Published in partnership with the Chartered Institute of Marketing, the 2022 edition of this report has some interesting findings. With data collated from thousands of marketers across the world, it helps us all understand our skill and knowledge gaps more clearly than ever before. Listen in for the answers and find out what the benchmark level is among your level of seniority and discover how different sectors of our industry have performed. Also under discussion, could Ciaran carry off being completely bald?  We also explore, if Daniel and Ciaran were being chased by a Tiger, who would get eaten? Useful Links Read about the 2022 Digital Skills Benchmark Download the full benchmark report Benchmark Yourself  If you would like to benchmark your own performance you can. It only takes around 30 minutes.  Benchmark Your Team If you manage a team of marketing professionals, we are inviting teams of up to 30 people to benchmark their whole team (Usually we limit this to just 10.) To take advantage of this unique offer for podcast listeners, just mention you listen to the podcast in the message field of the application form. Subscribe to our Marketing Download Email Newsletter
Culture Ate My Brand
Nov 18 2021
Culture Ate My Brand
If culture is the foundation of every successful brand, is your organisation fundamentally doomed? Does your organisation settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings? It doesn’t have to be like this. We speak to Mark Miller and Ted Vaughn, the cofounders of Historic Agency about their work as a brand strategy company that helps ambitious brands do more good. They believe in mediocrity's potential for greatness through understanding culture at all levels with methods like measuring it so you can understand how your organisation functions from top-down or bottom-up, or both. The Culture of a CompanyWe explore the concepts in their Book ‘Culture Built My Brand’. Discover ways to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers—by tapping into the greatest driver of brand success: your internal company culture. Passionate about helping ambitious businesses do more good in their communities they love tackling tough problems like how best to measure culture or what actions can lead an organisation towards greatness with its customers at heart. What is Company Culture?Learn how your company culture can help you win more customers and turn them into super fans. Filled with practical steps and case study examples of culture at work, Mark and Ted share the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition. Useful LInks Historic Agency Culture Built my brand Patagonia Patagonia Daycare Nasa Pumpkin Carving Contest The Netflix Keeper Test ( It is a more positive than you think) Tidal High Fidelity Music Sharing service
The Digital Transformation Toolkit
Sep 27 2021
The Digital Transformation Toolkit
Are you looking to transform your business? Digital transformation has been a hot buzzword in the world of business for a while now. It’s a term that describes how companies are using technology to change their operating models and become more agile, responsive, and customer-centric. But it can be hard to know where to start when it comes to digital transformation. This episode highlights a valuable resource Daniel has developed to help any business start or further refine its transformation journey. Digital transformation can be hard to break down into a series of actionable steps. This toolkit solves that. Daniel walks us through a small part of the audit process to give a taste of what’s on offer and the benefits it brings. The complete toolkit includes a detailed audit covering 14 areas to help marketers and business leaders understand all they need to focus on. So listen in and learn how it works and how it can help you to transform your business and marketing in exciting ways. We will be sharing the complete Digital Transformation Toolkit and audit questions in our next Digital Download email newsletter, so subscribe now to secure your free copy Useful Links Simplified Ten Step Digital Transformation Audit Model Audit your skills and sign up for a free account  with an interactive version of the audit plus additional learning resources Get a Free Digital Marketing Skills Audit Felipe Castro free ebooks- Help with understanding and setting OKR’s Stephan Tomer Interview ( YouTube) Get the Book: Building Digital Culture: A Practical Guide to Successful Digital Transformation by Daniel Rowles and Thomas Brown.