Marketing That Won’t Break the Bank

Janet Kunst

Marketing doesn’t have to be expensive to be effective. With a little planning and some creative strategies, small businesses can achieve big results with their online and offline marketing efforts. On Marketing That Won’t Break The Bank, you’ll learn specific, actionable strategies that you can immediately implement to make a noticeable difference in how you market to customers and attract customers to your small business. We’ll show you how to hone in on your ideal customer, build your email list, create content to develop your action plan, and leverage offline networking to build your community. We’ll also explore how to leverage social media and online advertising opportunities. Marketing That Won’t Break The Bank will break everything down into easy-to-understand terms that will leave you confident in how you can best reach your customers and clients. read less
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Recipes for Marketing Success
Aug 1 2018
Recipes for Marketing Success
When I talk to small business owners, one of the first things that I hear is they are overwhelmed with social media and other types of online marketing – to the point that they don’t know where to begin so they do nothing. I think that some of the overwhelm comes from all the information that’s out there that promises so much and talks about what worked for them. Well, what works for one person doesn’t necessarily work for everyone. But there are common denominators – or recipes – that will help you lay a firm foundation. Once you understand these core principles and are comfortable using them, you can start to add “ingredients” that make them your own. Today, we’ll review those core activities and help you start creating your own Recipes for Marketing Success.

Episodes

Recipes for Marketing Success
Aug 1 2018
Recipes for Marketing Success
When I talk to small business owners, one of the first things that I hear is they are overwhelmed with social media and other types of online marketing – to the point that they don’t know where to begin so they do nothing. I think that some of the overwhelm comes from all the information that’s out there that promises so much and talks about what worked for them. Well, what works for one person doesn’t necessarily work for everyone. But there are common denominators – or recipes – that will help you lay a firm foundation. Once you understand these core principles and are comfortable using them, you can start to add “ingredients” that make them your own. Today, we’ll review those core activities and help you start creating your own Recipes for Marketing Success.
Social Media Marketing in 30 Minutes A Day
Jul 25 2018
Social Media Marketing in 30 Minutes A Day
Last week, I showed you how to put your monthly content calendar together in about 30 minutes. But that’s only part of the big picture for you to be successful in your social media endeavors. Remember, social media marketing is all about being “social” – a two-way conversation with your followers, customers and potential customers. There’s more that you need to do on a daily and monthly basis to nurture them along the customer journey and get them to know, like and trust (and buy) from you. Today we’re pulling back the curtain again, and showing you exactly what I do on a daily basis to interact on my pages – and on the pages that I follow – so that I can build those relationships.
Planning A Month of Posts: 30 Days of Content in 30 Minutes
Jul 18 2018
Planning A Month of Posts: 30 Days of Content in 30 Minutes
It’s always good to plan ahead. But when it comes to posting on social media, I think most of us tend to do it on the fly. While that may work for a while, it will start to look haphazard to your audience and may even drive them away. Part of the reason we put it off is that we think it’s going to take too much time to plan everything out. When it comes right down to it, if you don’t have a plan it will actually take you longer to produce your content and you won’t be able to take advantage of some of the automation tools that are available to schedule your content. Today, I will take you behind-the-scenes and walk you through my actual content plan for the next month that you will be able to use as a template when developing your own plan.
How To Build A Marketing Funnel That Actually Drives Sales
Jul 11 2018
How To Build A Marketing Funnel That Actually Drives Sales
We’ve all been told that in order to succeed online we need to have sales/marketing funnels and lead magnets set up that will attract our ideal customers and move them through the customer journey. But what does that mean, exactly? In this week’s episode, we are going to go step by step through the process of building a simple marketing funnel that will show you how to use a lead magnet to attract potential customers, nurture them through a series of interactions and finally encourage them to purchase your products and services.
Social Media Marketing: To Automate or Not To Automate?
Jun 27 2018
Social Media Marketing: To Automate or Not To Automate?
One of the toughest questions I get is whether or not to use automation tools in social media. As with any discussion, there are two sides to the coin: some say “yes” because it can save you time; others say “no” because it takes away that human interaction. I believe there is a middle ground. In this week’s episode we are going to explore when and where it’s appropriate to automate your social media marketing efforts, various tools that will help you, and some interesting trends in automation that are coming down the road.
Unleash The Author In You: Itty Bitty Books
Jun 20 2018
Unleash The Author In You: Itty Bitty Books
Have you ever thought about writing a book? If so, what’s been holding you back? If not, why not? Sometimes the excuses are that it’s too complicated or you don’t have time to do it. Perhaps it’s because you don’t believe you have something to say that others want to hear. The truth is, we all have an author deep inside us – it’s just a matter of finding him or her. This week, my guest is Suzy Prudden, ChT, internationally acclaimed and prize winning speaker and seminar leader, author and TV/radio host and personality and co-creator of Itty Bitty® Publishing. She’ll explain the power of being a published author can have on your business and what it really takes to get there.
Disrupt Your Marketing with Augmented Reality
Jun 13 2018
Disrupt Your Marketing with Augmented Reality
What if instead of a plain, ordinary business card that’s a dime a dozen, your business card actually came to life? Think that is a great possibility for the future? What if I were to tell you that technology exists now, and is easily accessible to you today? This week, my guest is Michelle Calloway, founder and CEO of REVEALiO, an augmented reality video marketing company. She’ll explain what augmented reality is and how you can apply it right now to your business and your overall marketing strategies.
Finding Your Profit Sweet Spot with Facebook Ads
Jun 6 2018
Finding Your Profit Sweet Spot with Facebook Ads
With the decline of organic reach, social media is becoming a “pay to play” marketplace, and marketers are having to adjust their marketing strategies accordingly. One of the best advertising options is Facebook ads. The question is, how do you create ads that will intrigue your audience to click through? And, how do you make sure that your target audience actually will see your ads? This week, my guest is business growth accelerator Tammy Lane, who’s Facebook ad strategies have helped many grow their businesses significantly. She’ll share some of her secrets to finding your advertising “sweet spot”.
Questions Small Business Ask -or Should Ask- About Social Media
May 30 2018
Questions Small Business Ask -or Should Ask- About Social Media
Every day we are bombarded with so much information about social media marketing that it could make your head spin. It’s enough to make anyone question what they should be doing to promote their businesses on social media – and maybe even if it still makes sense. This week, we will examine some of the top questions that small businesses are asking about social media and how to effectively utilize it to reach your target audience and ideal customers.
Beginner's Guide to Influencer Marketing
May 23 2018
Beginner's Guide to Influencer Marketing
Influencer Marketing is certainly a hot topic in online marketing today. But, really, what is it and how can a small business benefit from incorporating influencer marketing into their overall marketing strategy? This week, we will take a close look at influencer marketing, what it is, how you go about finding and engaging an influencer in your niche or industry and what types of marketing campaigns work well when you collaborate with an influencer.
Step Into The Spotlight With Video Marketing!
May 16 2018
Step Into The Spotlight With Video Marketing!
Video marketing is a crucial component to your overall marketing strategy. While casual and “in-the-moment” videos are good, you really need to have a roadmap for video marketing – understanding your goals, your overall message, frequency of videos and more. My guest this week is Lynn Hawks, Executive Producer and Video Marketing Strategist at Experts & Authorities. She will help us dig deep into the whys of video marketing, what 3 videos we all need, when to call in the experts and more.
Have you Heard SUE? Successful-Unstoppable-Empowering Women!
May 9 2018
Have you Heard SUE? Successful-Unstoppable-Empowering Women!
You’ve heard TED…..but have you heard SUE?! Successful, Unstoppable, Empowering Women changing the face of business. Quickly becoming a staple in Southern California, SUE Talks focuses on stories of women in business and how they are making an impact in their families, their communities and the world. This week, we have the pleasure of sitting down with one of the founders of SUE - and its parent organization Connected Women of Influence – Michelle Bergquist, who will take us behind the scenes of SUE, its beginnings, what’s coming up and what her vision is for the future.
Social Media Marketing in 10 Easy Steps
May 2 2018
Social Media Marketing in 10 Easy Steps
For most small business owners, social media marketing can seem insurmountable: the target is always moving because of changes to algorithms, new technology and new platforms – the list goes on and on. In reality, social media marketing can be very simple and straightforward. The trick is to have a plan and stick to it. This week, we’ll discuss the key components you must have in your social media marketing toolkit and give you a simple strategy to conquer the social media “giant”.
Video Marketing Blueprint: Video Promotion and Building Your Tribe
Apr 25 2018
Video Marketing Blueprint: Video Promotion and Building Your Tribe
So, now that you have taken the leap and entered the world of video creation, what's the next step? How do you get your video out there and how do you get people to watch it? This week, we are going to explore the various ways that you can promote your videos and start building some momentum among your viewers, getting them to know, like and trust (and buy from) you.
Video Marketing Blueprint: Get More Leads with Interactive Video
Apr 18 2018
Video Marketing Blueprint: Get More Leads with Interactive Video
What if you could place your call to action right inside a video? Or sell your product or service as someone is watching your promotional video? What if you could do this right now…today? Interactive video is the next big thing in video marketing, so this week we are going to take a closer look at this technology and how you can incorporate it into your marketing strategy to generate leads, build customer engagement, and increase sales. My guest is Dennis McMurray, VP of Business Development for nFusz, a technology company that is making interactive video available and affordable for everyone.
Video Marketing Blueprint: When To Call In The Pros
Apr 11 2018
Video Marketing Blueprint: When To Call In The Pros
Getting on the video marketing bandwagon is crucial to your overall marketing strategy. Most of the time, producing that video is as simple as using your smartphone or digital camera and some editing software and you are on your way. However, there may be times when you really do need to call in a professional videographer to shoot your video. This week, we will discuss the various aspects of why hiring a professional may be the best choice, what questions to ask when you hire a videographer, what’s involved in working with a professional as well as some tips on how to distribute your professional marketing video. My guest is Jonathan Jenkins, producer, editor, cinematographer and owner of Performance Production Services, who has produced over 600 online marketing, event and documentary films.
Video Marketing Blueprint: Embracing Video Content
Apr 4 2018
Video Marketing Blueprint: Embracing Video Content
Do you remember when music videos came out? They took the world by storm and became an industry standard if you wanted to succeed in the music business. In the same way, video marketing has become an important component to every small business’ online marketing strategy. Whether it’s YouTube, Facebook LIVE or simply a short video that you put on your website, video is can no longer be ignored. Join us this week for a broad overview of how you can (must!) incorporate video into your overall marketing strategy and how you can use it to better connect with your customers.
The SEO Lab: 20 Tools to Rock Your SEO
Mar 28 2018
The SEO Lab: 20 Tools to Rock Your SEO
There are a lot of moving parts to keep track of when you are building your Search Engine Optimization strategy. You can't do it all by yourself, or you might go crazy (or at the very least get so frustrated you give up). Fortunately, there are a lot of tools out there that are designed specifically to help you with your SEO efforts. This week, we are going to look at 20 tools that you can use that will help you research, optimize your website and content, and be confident that you can be found when your ideal customers search for your products and services.
The SEO Lab: How to Succeed at Off-Page SEO
Mar 21 2018
The SEO Lab: How to Succeed at Off-Page SEO
Most of the time, when we talk about search engine optimization, we primarily focus on keyword research and how to customize your website for the search engines so that your audience can find you when they are looking for your products and services. There is another side to SEO that tends to get neglected, and that is off-page optimization – what you are doing to improve the search engines’ (and your audience’s) perceptions of you. In other words, what’s your reputation around the internet, and what are you doing to make sure that it is positive, so that everyone gets to know, like and trust you. This week, we’re going to take a look at various strategies you can implement to help build that trustworthiness so your audience can easily find you when they start looking!
The SEO Lab: The Anatomy of an Optimized Page
Mar 14 2018
The SEO Lab: The Anatomy of an Optimized Page
Search Engine Optimization is about more than just understanding the keywords and phrases your customers and potential customers are typing into Google to find your products and services. It’s about making sure that you are taking full advantage of your website’s page design to make sure that the search engines can properly identify you as someone who offers exactly what the searcher is looking for. This week, we’ll look at the anatomy of a properly optimized page, identifying specifically where and how to utilize your keywords and phrases to make the search engines (and your customers) happy.