PODCAST

The Backstory on Marketing

Guy Powell

Guy Powell, President of ProRelevant Marketing Solutions, interviews marketing and analytics experts about how the industry is evolving and what data-driven marketers need to succeed today. Find out more about Prorelevant Marketing Solutions at https://prorelevant.com/

Episode 9: Josh Cherfoli. Georgia Aquarium
Jun 6 2022
Episode 9: Josh Cherfoli. Georgia Aquarium
About Josh: Josh Cherfoli, Senior Director of Marketing and Digital Engagement at Georgia Aquarium, directs all marketing, advertising, and interactive efforts for Georgia Aquarium. His responsibilities include the development and execution of all websites, digital properties, mobile apps, and digital media environments which are designed to cultivate the highest quality user experience.   Josh brings a creative, results-oriented marketing approach in support of Georgia Aquarium.  He has a solid record for driving integrated and award-winning marketing campaigns. He is proud of taking home awards from EFFIE, Webby, MAXX, Digital Edge 50, and others over his 20-plus years of traditional, interactive, and database marketing experience.   Prior to joining Georgia Aquarium, Josh worked in the marketing departments of The Home Depot, Porsche Cars North America, and Porsche Financial Services in Atlanta. While living in Detroit, Michigan, he gained a tremendous amount of experience from some of the largest advertising agency networks in the world. Those advertising and marketing agencies included BBDO, McCann-Erickson, and JWT.  Josh earned his Bachelor’s degree in Marketing from Michigan State University and earned his Master’s degree in Communications from Purdue University. He resides in Roswell, GA with his wife and their four children. Josh shares how Georgia Aquarium pivoted during the COVID-19 pandemic to stay engaged with the community while the doors were closed. Thanks to creative thinking and marketing modeling, Georgia Aquarium is thriving in the post-pandemic marketplace! Links: (Guy's Special Offer) (Subscribe to Guy's Newsletter) (Josh Cherfoli LinkedIn) Georgia Aquarium Website (Video of Interview)
Episode 1: Jamie Turner, An Audience of One
Jan 26 2022
Episode 1: Jamie Turner, An Audience of One
About Jamie: Jamie Turner is an internationally recognized author, professor, and business consultant. He speaks about leadership, persuasion, and marketing at events around the globe. He is a contributor to many well-known publications including Inc., Entrepreneur, Business Insider, and Forbes.  He's a regular guest on CNN and HLN.  Jamie is the co-author of How to Make Money with Social Media, Go Mobile, and his new book, An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing.    About The Audience of One: Jamie co-authored An Audience of One with Chuck Moxley.  They define one-to-one marketing as a marketing method in which companies engage with customers using a "Personalized approach based on who they are, how they think, what they purchase, what their interests are, where they go, and how they prefer to be communicated with"(p. 3. An Audience of One).  One-to-one marketers use first-party data to create highly relevant and engaging ads for their consumers, showing them products that meet their interests and address their pain points.  Although the one-to-one approach can be more expensive than mass marketing methods, the proper use of first-party, anonymized data leads to a higher return on marketing investment (ROMI) because of the ad's high relevancy to the consumer. The book explains one-to-one marketing in simple terms so that marketing professionals and students alike can understand how to implement the 1:1 method in their marketing strategies and drive ROMI. Links: (Download a free chapter) and purchase An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing: (Jamie Turner LinkedIn) (Jamie Turner personal website) (Jamie Turner Amazon author profile) (Chuck Moxley LinkedIn) (Guy Powell LinkedIn) (Subscribe to Guy's Newsletter) (Watch Video of This Episode)