PODCAST

The Practice of Therapy Podcast with Gordon Brewer

Gordon Brewer, MEd, LMFT: Therapist | Consultant | Writer | Speaker

This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I'm Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success.

Ashley Comegys | Rethinking Networking For Private Practice Owners | TPOT 229Kasey Compton | Paying Attention To Your Internal World In Private Practice | TPOT 228Dr. Dana McNeil | Emerging Themes in Private Practice | TPOT 227Morgan Graves | Build A Successful Private Practice On Your Terms | TPOT 226David Khalili | Private Practice Lessons From A Sex & Relationship Therapist | TPOT 225Paul Wright | 7 Mistakes People Make in Private Practice - Part 2 | TPOT 224Paul Wright | 7 Mistakes People Make in Private Practice - Part 1 | TPOT 223Libby Rothschild | Learning From The Dietitian Boss on Starting A Private Practice | TPOT 222How Therapy and Counseling Professions Are Changing | TPOT 221Whitney Owens | Faith-Based Private Practices; Maybe Not What You Think... | TPOT 220Stacey Lanier | When Therapists Are "A Hot Mess" | TPOT 219Alison Pidgeon | How To Decorate Your Office In Private Practice | TPOT 218Sage Grazer & Kendall Bird | Using Frame To Build Community & Support In Your Practice | TPOT 217David Hall | Coping With Growing Pains In Private Practice | TPOT 216Google Workspace vs. EHRs in Private Practice | TPOT 215David Frank | Don’t Make These Private Practice Money Mistakes | TPOT 214Michael Deittrich-Chastain | Leadership and Team Building | TPOT 213Avivit Fisher | How Private Practice Marketing Has Changed | TPOT 212Dr. Larry Waldman | Adding Income Sources In Private Practice | TPOT 211
In this episode, Dr. Waldman talks about the importance of marketing your private practice. Challenge yourself to promote your practice once a day. By the end of the year, some type of marketing will stick. Plus, Dr. Waldman speaks about utilizing the internet for your private practice marketing. Later, we talk about the various ways to increase your income. Dr. Waldman reveals how he grew his income significantly in his practice, allowing him a comfortable retirement. Meet Dr. Larry Waldman Dr. Waldman is a recently semi-retired certified school psychologist and licensed clinical, forensic psychologist in Phoenix, Arizona.  He conducted a highly successful private practice of 45 years working with children, teens, parents, couples, and adults in a solution-focused manner.  He also consulted with family, personal injury, immigration, and estate planning attorneys.  His BS in Education/Psychology was from the University of Wisconsin; his MS in School Psychology was from the University of Wisconsin-Milwaukee; his Ph.D. in Educational/School Psychology was earned at Arizona State University, and his Diplomate (ABPP) was received in 2003. Do Some Type of Promotion Every Single Day As a professional speaker, Dr. Waldman is accustomed to talking in front of large groups. How does he do it? Well, he thinks about what is the worst thing that can happen – exactly what he tells patients. When it comes to marketing, Dr. Waldman would make a point to promote his practice every single day. He would do a phone call, a podcast, an email, or something along those lines. It's essential to be persistent and consistent with things. Over the course of a year, you have several hundred things that you tried. Eventually, something will stick. That's how Dr. Waldman got himself into some lucrative situations. Virtual Private Practice Marketing The most significant trend in private practice marketing is the internet. A lot of young clinicians are finding value in marketing on the net. If you can get in front of a group of potential referral sources and speak knowledgeably to them, that's the best marketing in the world. They will view you as an expert and refer other clients to you. Marketing in private practice is more about helping people find you. Then, you need to know how to help them once they find you. The internet has completely turned the private practice marketing world upside down. People have to know who you are, where you are, and what you do. Earn Passive Income As A Therapist Therapists do noble work. They save marriages, and they protect people from suicide. Therapists deserve to be compensated appropriately for their work. Dr. Waldman started to develop passive streams of income. He earns income when he isn't sitting in front of clients. One of the ways to build income is by writing books. The first book that he wrote is titled Who's Raising Whom? A Parent's Guide to Effective Child Discipline. That book is still generating passive income for Dr. Waldman. In fact, you can find a copy of it here: https://www.amazon.com/Raising-Parents-Guide-Effective-Discipline/dp/0943247152. Dr. Waldman provides a simple, step-by-step process using basic behavioral Psychology to teach parents how to manage and modify their children's behavior more effectively. Increase Income Through Real Estate or Public Speaking Another way to increase your income is by public and professional speaking. Typically this type of gig is on the weekends and after hours. Luckily, it won't interfere with the hours of your private practice. Plus, you can sell the books at those speaking events. It's a great marketing tool for your private practice as well. Another way to increase income is by buying your own building. Dr. Waldman has nine renters in his building. He makes money from their rent. That way, when Dr. Waldman isn't working, he is still making money. Then, he uses that money to purchase other real estate investments. Now, Dr. Waldman is comfortably retired. Are You Trading Your Time For Money? Unfortunately, the majority of clinicians out there is trading time for money. They only make money when sitting in a chair and a client is in the other chair. You can make a decent living doing this type of work. If you trade time for money, there is only so much time to work. The people who become wealthy are outside of this dynamic. You have to monetize your time. One way to do this is through group work. That way, six patients can be paying you instead of one. Some clinicians only do group work, you will be making a pretty penny, and it certainly beats the one patient per hour dynamic. Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links! Dr. Waldman's Resources Top Phoenix Psychologist  LinkedIn Facebook Call Dr. Waldman at 602-418-8161 Resources Use the promo code "GORDON" to get 2 months of Therapy Notes free. January 21st Webinar: Solo to Group Practice Using Google Workspace As A Practice Platform Course Get Your Copy of The Full Focus Planner   Join the Google Workspace for Therapists Users Group Follow @PracticeofTherapy on Instagram Meet Gordon Brewer, MEd, LMFT Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.
Jan 10 2022
35 mins
Setting Your Private Practice Priorities in 2022 | TPOT 210
As we start the new year, I will give you some ideas around setting priorities and goals; it's a topic that I tackle at the beginning of every year. First, I talk about the importance of having a planner that uses good old-fashioned pen and paper. When we write things down, we tend to process that information differently. Plus, I talk about what exactly is a brain dump and how it can help you find clarity in your private practice. Later, I chat about the importance of knowing your numbers, getting your systems and processes cleaned up, and finding community on your journey. Why You Need A Paper Planner One of the things that I've been doing this past week is going through my planner. Writing things down in a planner rather than typing them out on our phones allows us to process information differently. It forces us to slow down, think, and process what is going on in our minds. There's that brain-hand connection that is made; if you write something out, you have a way of remembering it and processing it differently. That's why I love to use a paper-based planner. Overall, it helps me stay productive and organized. I use The Full Focus Planner. Check it out here: www.practiceoftherapy.com/fullfocusplanner. Start 2022 With A Brain Dump It's essential to write things down and think about the new year on paper. I like doing something called a brain dump, which is just really getting a sheet of paper, planner, or notebook. Then, write down everything that comes to mind that you want to accomplish, things that you're thinking about, and tasks that you want to do. It gets everything out of your brain onto the paper. The Full Focus Planner has something called Your Big Daily Three. You fill out the three most important things you want to accomplish for that day. Overall, a brain dump is a great way to set your priorities for the new year. Financial Deep Dive To Know Your Numbers One of the things that you've heard from me a good bit over this last year is the importance of knowing your numbers. If you're going to be successful in your business and your practice, you need to know your numbers. You need to understand how the money is flowing through your business and through what you do day in and day out. Doing a deep financial dive at the beginning of the year can give you a baseline for where you are now. Then, you can think about where you want to get to with your finances. I use QuickBooks to manage the finances of my practice. Make sure you know where your best income sources are coming from for the year. Plus, you'll want to know where you are falling behind. For instance, I discovered that we haven't been collecting all of our copays; it's something that we need to fix for the new year. A deep financial dive will help you find where your money leaks are. Finding Community On Your Private Practice Journey When we start getting isolated from folks, we lose a sense of community and support from others. Finding a community will help you get clear around your goals for your practice. Having a community and a group of trusted colleagues to bounce things off of goes a long way in helping you have some clarity. Plus, it will help you have some accountability with accomplishing goals and keeping straight with your priorities. I encourage you to find a community within your practice and daily life. A focus group is a great way to find community. That way, you can learn from others and bounce ideas off of each other. Fix Your Systems and Processes This Year Look at how you can fix your systems and processes. It's time to get rid of the deadwood. You can be outsourcing – it will be a much better use of your time. That way, you're not spending time on things that aren't going to bring you any income anyway. I want to shout out Uriah Guilford; he's the owner of The Productive Therapist. If you have more tasks to complete than hours in the day, Uriah wants to help you get things done. Sometimes you neglect your self-care and other essential items in your life when you're too busy with your practice. That's why Uriah likes helping therapists find world-class virtual assistants. You can learn more about The Productive Therapist here: https://productivetherapist.com/. Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links! Resources Use the promo code "GORDON" to get 2 months of Therapy Notes free. Kindness and Compassion Podcast Apply For My Focus Group [Starts January 2022] Using Google Workspace As A Practice Platform Course Get Your Copy of The Full Focus Planner   Join the Google Workspace for Therapists Users Group Follow @PracticeofTherapy on Instagram Meet Gordon Brewer, MEd, LMFT Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.
Jan 3 2022
28 mins