The Sound Off Podcast

Matt Cundill

The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of radio and has worked on air, and as a program director. Matt has worked with podcasters since 2016 to increase their audience and the amount of time engaged on their audio.

⚡️mattcundill@getalby.com


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Society & CultureSociety & Culture

Episodes

Maie Pauts: Low Maintenance Maie
5d ago
Maie Pauts: Low Maintenance Maie
Last June, I got to watch Maie Pauts receive the Rosalie Tromblay Trailblazer Award. There was a 10 minute video summary of her career along with the tributes and highlights. This is a longer version of that.In this episode, you'll hear how Maie got her start in radio at the campus station at Ryerson University in Toronto. She originally wanted to work in TV production but fell in love with radio after joining the campus station. She hosted a funk/R&B show at the campus station before getting her first radio job at an AM station in Brampton. She later joined the legendary CFNY station in Toronto where she worked from 1986-2001. In the 90s, CFNY went through an ownership change and started playing more commercial hits, which upset some core listeners. But it also led to increased ratings. After leaving CFNY, Maie did a short stint in talk radio before joining CHUM FM's in 2002. She later moved to Boom 97.3 in 2010, playing hits from the 70s, 80s and 90s.What's the key to Boom's success? Talking about current events while playing older music. This allows the brand and personalities to connect with listeners of all ages.Finally, Maie received the Rosalie Trombley Trailblazer Award from Radio Trailblazers Canada for her contributions to radio over a 40+ year career. If you would like to nominate someone for that award this year, please nominate them now.Thanks to the our supporters!Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Things to know! Please Take the 4 question survey here.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Steve Goldstein: The New Rules of Podcasting
Feb 13 2024
Steve Goldstein: The New Rules of Podcasting
Steve Goldstein is back after a nearly three year absence from the show to talk about video and podcasting. Last summer - video was the main topic of conversation at Podcast Movement, largely on the heels of a presentation by Steve Goldstein from Amplifi Media and Jay Nachlis from Coleman Insights.The study surveyed podcast listeners on how they "consume" podcasts across platforms like YouTube, Spotify, Apple etc. Key findings were that 72% use multiple apps to listen, and 75% said a podcast can be audio or video. Steve and I also discussed how people are consuming podcasts in different ways - watching full videos, clips, highlights etc. Podcasters need to make content available in multiple formats to reach wider audiences. How? Well that's still something each individual podcaster needs to figure out.The Sound Off Podcast started recording a video version of our episodes shortly after this study was released. We are interested to know what you think.In the spirit of the study and this episode - we released this episode a few days early on YouTube, and spent a little more time than we would producing a video product.Thanks to our supporters! Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Things to know! Please Take the 4 question survey here.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Josie Dye: What Radio Needs Now
Feb 6 2024
Josie Dye: What Radio Needs Now
Josie Dye is exactly what radio needs.You may recognize her name from a few places: If you're in Toronto, you'll likely have heard her on Indie 88 for the last few years, or on 102.1 The Edge back in the day. You might have also heard Cynthia & Josie's Unmentionables, her podcast with Cynthia Loyst, which has been blowing up since it launched in 2022. Or, if you're a long-time fan of the Sound Off Podcast, you may remember her as the very last guest we had on before the pandemic hit.Either way, things have certainly changed for Josie since then. Besides the rapidly-growing podcast, she's also moved from Indie 88 to possibly the most well-known call letters in Canada, 104.5 CHUM FM. In this episode, Josie tells us why she made the move, as well as sharing the (mostly) wonderful experiences she's had at all the various stations she's worked in. We also spend lots of time talking about the podcast, which, in only a few months, achieved numbers that took this show years to reach. Oh, and which she didn't even want to do at first.If you're in Toronto, you can hear The Josie Dye Show on 104.5 CHUM FM, weekdays from 3-6pm EST. If you're not in Toronto, you can listen live online here at the same time.A transcription of the show can be found here. A video version of the recording is on our YouTube Page.Check out Cynthia & Josie's Unmentionables on their website, or wherever you get your podcasts.You can also connect with Josie on Facebook, Twitter/X, and Instagram.Thanks to the our supporters! Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Things to know! Please Take the 4 question survey here.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Carly Kincaid: Radio Junkie
Jan 31 2024
Carly Kincaid: Radio Junkie
Carly Kincaid may use the term "Radio Junkie" to describe herself, but she's also a voiceover pro you hear on corporate narrations and when you are put on hold. Her radio career kicked of in the late 90's and since then she has rarely veered away from a microphone. In this episode, you will hear about Carly's passion for radio and voiceover work, revealing it's "in her blood." She talks about how her favourite radio host growing up was Rick Sadler, and they saw him in a restaurant without realizing it was him until after the fact, and despite her parents' disapproval, and she eventually went back to school to pursue a degree in broadcasting. You'll also hear about working with Steve Jones, what life was like with the radio station positioned inside the world's second largest shopping mall, and how she built her own recording studio from scratch.We might have touched on AI as well and what it means for radio and voiceover talent.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Things to know! Please Take the 4 question survey here.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.You can add your podcast to the project here.A Transcription of this episode can be found here. A video version of the show can be found here.Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Erin Davis: Very Very Grateful
Jan 9 2024
Erin Davis: Very Very Grateful
Today, we cross a name off every radio aficionado's interview bucket list: Erin Davis. Erin hosted radio in Toronto for more than 30 years, from the 80's all the way to 2016. Most of that time was spent at the venerable CHFI.There's a lot to talk about when it comes to Erin's career, and she's happy to share. Stories of personal and career growth, and how she developed her hosting skills. The mistakes she made along the way. The co-hosts she had the best and worst chemistry with, what she found so special about radio, the decline she's seen since the turn of the century, and of course, the devastating change that prompted her to leave radio behind.Since 2016, Erin has expanded her resume in a number of ways. Most notable, though, are her book Mourning Has Broken, and her two podcasts- Drift with Erin Davis and the G and F Podcast. G and F is co-hosted by Erin and her longtime friend and fellow voice talent, Lisa Brandt. Drift, on the other hand, is a show meant to help you drift off peacefully to sleep.To get in touch with Erin, learn more about her, or read her weekly blog posts, check out her website here.We also spoke extensively about Valerie Geller's book Beyond Powerful Radio which you can find here. in paper format and on Audible. Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Things to know! Please Take the 4 question survey here.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Andrew "Hustler" Paterson: Winnipeg Sports Talk FTW
Jan 2 2024
Andrew "Hustler" Paterson: Winnipeg Sports Talk FTW
Andrew "Hustler" Paterson is the owner of Winnipeg Sports Talk. TSN 1290 abandoned the Sports Radio format back in February 2021, and since then, he and his producer Michael Remis have filled the gap, putting out high-quality daily sports content for the people of Winnipeg to enjoy.Hustler started in radio with a Saturday sports show on CFEQ 107.1 the Freak, and proceeded to build his brand through stints at the Winnipeg Free Press and CJOB. This means he was around for the return of the Winnipeg Jets to the NHL in 2011, and we talk about everything that meant for the Winnipeg sports community. We also the rise and demise of TSN 1290, the former major sports radio broadcast in Winnipeg. However, the note-taking begins when you hear what Hustler did AFTER the station went off the air.We also talk about how he chooses his subject matter, and how much he can talk about- between NHL, MLB, NFL, CFL and everything else Winnipeg sports fans are interested in, the content well is never truly dry.You can connect with Winnipeg Sports Talk here. Subscribe to the YouTube Channel hereThanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Things to know! Please Take the 4 question survey here.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Bonus: The Canadian Radio Awards
Dec 14 2023
Bonus: The Canadian Radio Awards
The Canadian Radio Awards are here! In this special bonus episode, we go over the results one-by-one and give you our thoughts on the lineup this year, as well as speaking to some of the winners about their year in radio.The categories and their winners are as follows:Station of the Year - presented by NLogicMajor - 94.5 Virgin Radio (CFBT-FM), Bell Media, VancouverMedium - Energy 106 (CHWE-FM), Evanov Communications. WinnipegSmall - 103.5 Capital FM (CKGC-FM), Northern Lights Entertainment, IqaluitProgram Director of the Year - presented by David KayeMajor - Christian Hall, SONiC (CKKS-FM)/JACK FM (CJAX-FM), Roger Sports & Media, VancouverMedium - Jacquie Beckett, K-Rock (CIKR-FM)/Country 93.5 (CKXC-FM), Rogers Sports & Media, KingstonSmall - Chris Walker, Moose FM (CKFU-FM), Fort St. JohnMusic Director of the Year - presented by MusicMasterMajor - Katie Stanners, KiSS 91.7 (CHBN-FM), Rogers Sports & Media, EdmontonMedium - Wendy Boomer, National Music Director, Country Network, Rogers Sports & Media Small - Danny Ismond, GX94 (CJGX-AM), Harvard Media, YorktonBest On-Air Solo Host (Music)Major - Lauren “Hunter” Daugherty, SONiC 102.9 (CHDI-FM), Rogers Sports & Media, EdmontonMedium - Adele Newton, CHYM 96.7, Rogers Sports & Media, KitchenerSmall - Vanessa Murphy, Bounce 91.9 (CKLY-FM), Bell Media, Lindsay/Kawartha LakesBest On-Air Team or Host (Music)Major - Ryder and Lisa, play107 (CKPW-FM), Harvard Media, EdmontonMedium - The Biggs & Barr Show, 106.1 CHEZ, Rogers Sports & Media, OttawaSmall - Mornings with Crash & Sarah Betts, MOVE 106.9 (CIBX-FM), Bell Media,FrederictonBest On-Air Team or Host (News/Talk/Sports) - presented by HD RadioMajor - Mornings with Simi, 980 CKNW, Corus Radio, VancouverMedium - The Start, 680 CJOB, Corus Radio, WinnipegSmall - Arnie Jackson, JSA Sports Network, Real Country 910 (CKDQ-AM),Stingray DrumhellerBest Canadian Multi-Market Network Program - presented by Momentum Media NetworksMajor - The Roz and Mocha Show, KiSS Radio Network, Rogers Sports & MediaMedium - The Brock and Dalby Show, Rogers Sports & Media Small - At The Crossroads, ATC Blues Radio Best Anchor or ReporterMajor - Richard Southern, CityNews 680, Rogers Sports & Media, TorontoSmall - Tara Clow, 91.9 CKNI, Acadia Broadcasting Corporation, MonctonBest Podcast - presented by HippynetMajor - The Jann Arden Podcast, Orbyt Media Medium - The Hot Tub Podcast, Stingray Small - River Reads, Smithers Community Radio Society Best On-Air Promotion - presented by vcreativeMajor - ZCARES Food Drive, Z103.5 (CIDC-FM), Evanov Communications, OrangevilleMedium - Robin & PJ’s Singles Night, Country 106.7 (CIKZ-FM), Rogers Sports & Media, KitchenerSmall - Junior Announcer Contest, 92.1 ROCK (CJQQ-FM)/KiSS 105.3 (CKGB-FM), Rogers Sports & Media, TimminsBest CommercialMajor - Canadian Food Bank PSAs, The Pro Bono Group, NationalMedium - The Sodfather, 94.3 NOW!radio (CHNW-FM), Pattison Media, WinnipegSmall - Chillys Heating & Cooling, CJGX, Harvard Media, YorktonBest Performance in a CommercialMajor - Ron James, Canadian Red Cross Maritimes Relief, The Pro Bono Group Medium - Jim Van Dusen, Heebie Jeebies, QX104 (CFQX-FM), Pattison Media, WinnipegSmall - Scott Armstrong, Michelle Somerville, The Hungry Wolf, True North FM(CJCD-FM), Vista Radio, YellowknifeBest Imaging VoiceMajor - Sammi Morelli, [CKFM, CIBK, CFMG, CJCH, CHSU, CFCA, CIQM, CJFM, CFBT, CHBE, CIDR, CKMM], VancouverMedium - David Kaye, 104.9 The Wolf (CFWF-FM), Harvard Media, ReginaSmall - Rosemary Trace, At The Crossroads, ATC Blues Radio, NationalBest Imaging Production - presented by BenztownMajor - Celebrating 50 Years of Hip Hop, VIBE 105 (CHRY-FM), TorontoMedium - Dylan vs The World, The Zone @ 91-3 (CJZN-FM), Pattison Media, VictoriaSmall - 89.7 Sun FM (CJSU-FM), Vista Radio, DuncanBest Community Service InitiativeMajor - Canadian Food Banks, The Pro Bono Group, NationalMedium - The Okanagan Comes Together, New Country 100.7 (CIGV-FM)/K96.3(CKKO-FM), Stingray, KelownaSmall - Recover Together/True North FM NWT Wildfire Relief Fund, 100.1 True North FM (CJCD-FM), Vista Radio, YellowknifeBest Community or Campus Station - presented by the Community Radio Fund of CanadaMajor- VIBE 105 (CHRY-FM), TorontoSmall - BayFM 100.1 (CKVB-FM), Corner Brook, NLBest Achievement in Engineering - presented by Momentum Media MarketingMajor - Corus Radio Vancouver, CKNW, CFMI, CFOX, CKGO Medium - Corus Radio London, CFPL, CFHK, CKDK, Engineering Team of Steve Sproule and David Bachner Small - Cat Country 98 (CIAT-FM), Assiniboia, SK, Huber Radio Sound of Success Award - presented by ValidateMajor - The Pro Bono Group, Canadian Food Bank PSAsSmall - Pattison Media Prince George, CKKN, CKDV, CKPG-TV, Trench Brewing & DistilleryThanks to the following organizations for supporting the show:Mary Anne Ivison at Ivison Voice. - Make her the voice of your radio station.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Phil Becker: PHIL-Osophy
Dec 5 2023
Phil Becker: PHIL-Osophy
Do you remember last Spring, when the media was all abuzz about AI Ashley, the first-ever artificial intelligence radio DJ? If so, you might remember the name Alpha Media. They're the ones who help bring her to life. (AI Ashley is Ashley “Z” Elzinga)Phil Becker is the Executive Vice President of Content at Alpha Media, and our guest today. He has a hand in the programming and content efforts of over 200 radio stations across America, and quite honestly, he's been on my list of potential podcast guests for years. Even before AI Ashley, his speaking points at conferences always fascinated me, as did his path through the radio industry.In this episode, Phil and I chat about his unorthodox career path, the unique decisions that led him to it, and of course, the future and AI's prospective role in it. When AI Ashley was released last year, myself and many others speculated about what it could mean for the future of radio. We're still waiting to see how that turns out in the long run, but for now, Phil provides some excellent ideas of what we might be able to expect.If you're curious about what Alpha Media is up to now, or want to work with them, you can visit their website here.A transcription of this episode can be found here.Thanks to the following organizations for supporting the show:Blurve: A great way to help you prep your Show.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Matt & Jake: DriveTime! (We Used to be Cool!)
Oct 30 2023
Matt & Jake: DriveTime! (We Used to be Cool!)
It's Halloween and way back in the 90's the station I used to work for had this thing called the Howler. It was an out of control good time featuring 5000 people and a band and some beer. Actually a lot of beer. This week I got back together with my old afternoon friend Jake Daniels and we just riffed on all the good times we used to have on air. Our show was always a contrast to the noise going on around us. We didn't need too much else in a show other than admitting we were coming in with nothing and would finish the show with a joke. It's a good day to do radio if you are interested in life.In this episode you will hear Jake's infamous story with Nazareth, how we enjoyed watching Nickelback's ascension into stardom, Woodstock '99 (Jake was there), How Jake still hates country music and Metallica, hates soccer but loves Wrexham, and he shares medical advice and the benefits of going vegan. (Jake is a fan of Rick Simpson's Oil... you can google the rest)Anyhow - we have only spoken a handful of times in the last 20 years but as it is with old friends - you pick up where you left off. There is a video version of the show here - this was recorded live to video.Back in 2018, I had Jake on the show for an epic - Episode 100. Check it out here. Jake also mention he is looking for radio and broadcast work in Edmonton. You can contact him here. A transcription of this episode can be found here.Thanks to the following organizations for supporting the show:Blurve: A great way to help you prep your Show.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Erin Trafford, Story Studio Network: The Canadian Media Conundrum
Oct 24 2023
Erin Trafford, Story Studio Network: The Canadian Media Conundrum
Erin Trafford is a co-founder of Story Studio Network, a full service content branding and podcast experience for brands she co-founded with her dad Dave Trafford, who is a radio mainstay in the Greater Toronto Area, and a regular contributor on Newstalk 1010 up until July when layoffs occured. Erin has the unique experience of growing up with a parent in broadcasting, which means you have been immersed in radio (from the inside) all your life. Erin's radio career started with an internship at CJAD in Montreal, helping to launch what is now the Moose in North Bay, working as a reporter for Global TV in Halifax, before finally co-founding her company.In this episode, you will hear Erin's pathway from broadcast to podcast, what she believes we can do to fix Canadian Media for the better, and why your business should be podcasting.This episode also marks a change in the way we distribute content. We will be adding in the raw YouTube recording of our conversation instead of a simple audiogram post to YouTube. You can see it here. Find Erin on LinkedIn and Instagram (@its.ErinTrafford) and explore opportunities with Story Studio Network in the show notes.Connect with Erin's new podcast - The Fourth Draft. A transcription of this episode can be found here. Thanks to the following organizations for supporting the show: Blurve: A great way to help you prep your Show.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aiden Wolf: A Podcasters Guide to YouTube
Oct 5 2023
Aiden Wolf: A Podcasters Guide to YouTube
Aiden Wolf joins me to shares tips for making it big on YouTube. Over the last few years, podcasters have been trickling onto YouTube as it has proven effective for discovery. However, this does not make podcasters, effective YouTubers.In this episode you will hear Aiden talk about his journey in radio, from morning show host to voiceover artist. But it was his microphone reviews, and unboxings that garnered him a true YouTube audience. YouTube's algorithm is based on the viewer's profile, which is created by analyzing their viewing history and interests. Content creators should focus on creating content that viewers want to watch, as the algorithm will serve their content to viewers who are interested in their niche. All this is rather benign for podcasters who will experience confusion between podcasting and YouTube, and how it affects podcasters' strategies. Aiden suggests podcasters create content for different platforms and respect their viewers' preferences to maximize reach and engagement.We also explored creating short-form content (e.g., YouTube shorts) to appeal to a broader audience and increase views, with a guarantee of 100-fold views compared to audiograms, and how to make sure that your podcast appears on YouTube Music in the near future.A Transcription is available here.This show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.