S.O.B. (Small Owned Business) Marketing

Marketing a minority-owned small businesses comes with unique opportunities. ✨   In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Brè from Sweet Rose Waxing Company to share her insights as a minority business owner navigating marketing.   Learn more about available resources and strategies to amplify your brand.     ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?  Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 01:25 Marketing for Minority-Owned Businesses 04:22 The Impact of Identity on Business Promotion 15:30 Building Community and Networking as a Minority-Owned Business 20:55 Marketing Strategies for Minority-Owned Business 21:58 Resources for Minority-Owned Businesses 29:58 Final Tips for Minority-Owned Businesses   _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   _________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:   https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Confused about the difference between marketing and advertising? You’re not alone!    In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we dive into why marketing and advertising aren’t the same thing—and why understanding this can transform your small business’s marketing strategy. Learn the  key differences between marketing and advertising, and why focusing on both will help you reach your target audience.   If you’re a small business owner looking to take control of your marketing, you NEED to listen to this episode!     ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?  Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob     PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!   _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 04:16 Defining Marketing and Advertising 09:26 Marketing Goals vs. Advertising Goals 10:48 Building Relationships for Small Business Growth 19:05 The Importance of Feedback in Marketing 23:43 TLDL: Key Takeaways on Marketing vs. Advertising _________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   _________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:   https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Thinking about monetizing your social media as a small business owner? It might not be as necessary—or as easy—as you think! 💡   In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we discuss the realities of social media monetization and why it’s often more work than it’s worth for small businesses. Learn why focusing on core business growth can be a better strategy than trying to monetize, and what makes monetization more effort than it is worth.   If you're feeling overwhelmed by the pressure to monetize on social, this episode is for you!   Follow now for more down-to-earth marketing advice to help your small business grow confidently. 🌱     ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?  Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob     PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   _________________   Chapters:   00:00 Thank You For Listening & Please Leave a Review 02:30 Monetizing on Social Media: Is It Necessary? 05:07 The Pyramid Scheme Analogy 08:43 The Reality of Content Creation 11:00 Aligning Goals with Monetization 15:35 The Financial Reality of Monetization 21:04 Recommendations for Small Business Owners 25:49 TLDL: Brief Summary of Conversation   _________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   _________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:   https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

In this special Halloween episode of the Small Owned Business (S.O.B.) Marketing podcast, we are exploring examples of marketing “tricks” and “treats”.    Through various examples, we discuss the importance of understanding your audience and executing marketing strategies thoughtfully, especially for small business owners.   Join us for this fun conversation and Happy Halloween!      ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?  Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob     PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   _________________   Chapters:   00:00 Thank You For Listening & Please Leave a Review 01:57 Trick or a Treat in Marketing 03:11 Meme Marketing 12:45 Combining Serious Topics with Menial Tasks 23:41 Navigating Brand Statements and Public Pressure 30:13 Sharing Advice BUT Leaving Out KEY Elements 35:35 Hashtag Campaigns 40:55 Gen Z Lingo: The Fine Line Between Trendy and Cringe   _________________     𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:     𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   _________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:   https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Small Business Saturday is a little more than a month away! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are sharing insights and advice from real-life small business owners - both general advice and specifically for Small Business Saturday. If this is your first year participating in Small Business Saturday, or you are just looking for friendly advice from fellow business owners - listen to this episode! Thank you to the SOB’s who gave us advice to share:   Sweet Rose Waxing Company Instagram: @SweetRoseWaxCo Facebook: https://www.facebook.com/SweetRoseWaxco Website: https://mysite.vagaro.com/sweeterosewaxco   Southern Curiosities Instagram: @SouthernCuriosities Facebook: https://www.facebook.com/southerncuriosities Website: https://www.southerncuriosities.com   Paper Daisy Press Instagram: @paper.daisy.press Facebook: https://www.facebook.com/paperdaisypressnc Website: https://www.paperdaisypress.com   The Design Demon Instagram: @TheDesignDemon Facebook: https://www.facebook.com/thedesigndemon Website: https://shopdesigndemon.com   Quarry Shoppe Instagram: @QuarryShoppe Facebook: https://www.facebook.com/quarryshoppe/ Website: https://quarryshoppe.com   ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: S.O.B. Marketing Episodes with Sweet Rose Waxing Company: Rebranding Your Small Business: https://youtu.be/YsXkpShd05o   S.O.B. Marketing Episodes with Southern Curiosities: Turning Passion into Profit: https://youtu.be/yY199O114Dw   S.O.B. Marketing Episodes with The Design Demon: Authenticity in Your Small Business: https://youtu.be/9Ipub1BF24I Picking the Right Vendor Market: https://youtu.be/zPA3dyIVF4M   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Are you overthinking your marketing? Too many options and overthinking can cause serious delays in your small business’s marketing efforts - and you’re not alone!   In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we dive into how analysis paralysis and choice overload can stall your marketing progress, and share practical tips to overcome it.    If you’re feeling stuck and unsure about your marketing strategy, this episode will help you gain clarity and build momentum!     ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?  Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob     PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   _________________   Chapters:   00:00 Please Leave Us a Review! 2:00 Understanding Choice Overload 08:18 The Impact of Analysis Paralysis in Marketing 10:40 Identifying Signs of Analysis Paralysis in Marketing  14:05 The Importance of Knowing Your Target Audience 23:40 Overcoming Perfectionism in Marketing 31:29 The Dangers of Comparison: Finding Your Unique Path 35:00 Understanding Metrics: Beyond Vanity Metrics 41:04 TLDL; Strategies to Overcome Analysis Paralysis and Succeed In Your Marketing   _________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:     𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob     _________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:   https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Hurricane Helene has impacted countless small businesses, but help is available! ❤️   This week’s episode of the S.O.B. Marketing podcast is a little different. We are discussing valuable resources available for small business owners affected by Hurricane Helene. Plus, we explore how you can help a small business in need.    Keep reading for all the links to the resources we discuss in this episode, and please consider helping out someone in need.   Know of a resource or a way to help that we did not mention in this video? Leave a comment or send us a DM @TheSeasonedMarketer on social media so we can add it to our list! We will be posting a downloadable page of these resources on our website.     ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?  Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob     PLEASE REMEMBER TO LEAVE A 5 STAR REVIEW! _________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   New Origin Brewing is the brewery that was completely washed away in Asheville: https://www.gofundme.com/f/support-for-new-origin-brewing-after-hurricane-helene   U.S. Small Business Administration resources: https://www.sba.gov/funding-programs/disaster-assistance/hurricane-helene   Downtown Spruce Pine: https://www.discoversprucepinenc.com/    Craft Emergency Relief Fund: https://cerfplus.org/    U.S. Business Grants website: https://usbusinessgrants.org    Disaster Assistance website: https://www.disasterassistance.gov/get-assistance/by-category-or-agency   FloridaCommerce: https://floridacommerce.my.site.com/RebuildFloridaBusinessLoanFund/s/    OneSpartanburg Inc: https://www.onespartanburginc.com/helene    IRS Tax Relief Announcement: https://www.irs.gov/newsroom/irs-provides-relief-for-helene-various-deadlines-postponed-to-may-1-2025-part-or-all-of-7-states-qualify    South Carolina Department of Commerce: https://www.sccommerce.com/state-economy/emergency-management    Daily Coffee News: https://dailycoffeenews.com/2024/10/02/help-small-coffee-businesses-devastated-by-helene/    GoFundMe: https://www.gofundme.com/c/act/hurricane-helene  _________________   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:   https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

A marketing plan is your small business's treasure map to growth!   In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we explore 3 key reasons why every small business needs a marketing plan.   Discover how a marketing plan helps you: 💰Stick to your budget 🔁 Maintain consistency in your marketing efforts 📊 Track and measure success effectively    If you want to grow your business, stay organized, and maximize results, this episode is a must-listen! Learn how creating a marketing plan can transform your small business.     ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?  Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   PLEASE REMEMBER TO LEAVE A 5 STAR REVIEW! _________________   Chapters: 00:00 Please Remember to Leave Us a 5 Star Review 02:19 The Importance of a Marketing Plan 04:20 Reason 1: Sticking to Your Budget 08:18 Reason 2: Tracking Success and Setting Goals 21:23 Reason 3: Consistency is Key   _________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob   How to Create a Simple Marketing Plan that Works: https://youtu.be/3ouST--c9gA?si=p2YKc-1zf-Swpnew    ———————   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:   https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Not all markets are created equally. In this episode of the S.O.B. Marketing podcast, we talk with special guest Rae (The Design Demon) about the upcoming holiday market season and how to find a market worth your time as a small business. Finding a well run market involves more than quality branding. Learn how to recognize a market worth your time, and how to avoid markets that may not work for your small business. Where to find The Design Demon: website: https://shopdesigndemon.com socials: @TheDesignDemon   ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Want a fun and interactive way to generate more leads for your small business? Quizzes are your answer! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss using quizzes as lead magnets for your small business. Join us as we explain the effectiveness of quizzes for establishing credibility, segmenting leads, and personalizing marketing messaging. ______________________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Interested in learning more about the S.O.B. Community? Visit skool.com/sob Lead Magnets Episode: https://youtu.be/7o_TRgtn8tU Interact Quiz Maker:  https://get.tryinteract.com/sob What is Your Marketing Personality Quiz: https://www.tryinteract.com/share/quiz/66b94e5c5bb2260015d99e36 ______________________________ Do not forget to check out our SOB Community! The S.O.B. Community was designed to help small business owners feel comfortable handling their own marketing - while still giving them the support they need. A membership includes: an extensive library of tutorials, a community of like minded small owned businesses, free downloads and templates for you to jumpstart your marketing, and a weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. Interested in learning more about the S.O.B. Community? Visit skool.com/sob ______________________________ PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

DIY marketing does NOT mean doing it ALL by yourself. In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss all the resources small business owners have access to while handling their marketing in-house, or DIY-ing their marketing. From internet resources to our new S.O.B. community - we’re here to help you feel confident in handling your own marketing!   The S.O.B. Community was designed to help small business owners feel comfortable handling their own marketing - while still giving them the support they need. A membership includes: 🎥 An extensive library of tutorials 👯‍♀️A community of like minded small owned businesses 📝 Free downloads and templates for you to jumpstart your marketing 📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. Interested in learning more about the S.O.B. Community? Visit skool.com/SOB ________________________   DON’T FORGET TO JOIN OUR GIVEAWAY! Win a free S.O.B. shirt by: 1. Leaving us a review on whatever platform you listen on. 2. Take a screenshot of the review! 3. Send us the screenshot at help@TheSeasonedMarketer.com Two winners will be selected on Thursday, September 20th. Good luck! __________________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Join Our S.O.B. Community waitlist:  https://theseasonedmarketer.com/resources/  __________________________ PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Rebranding as a small business can be daunting - but it is also an opportunity to redefine your brand. This week on the Small Owned Business (S.O.B.) Marketing podcast, we talked with Bre` from Sweet Rose Waxing Company about her recent rebrand after leaving the franchise world to go independent! Join us as we discuss the benefits and challenges of rebranding - including starting from scratch on social media and the importance of the right business name.   DON'T FORGET TO FOLLOW! DON’T FORGET TO JOIN OUR GIVEAWAY! Win a free S.O.B. shirt by: 1. Leaving us a review on whatever platform you listen on. 2. Take a screenshot of the review! 3. Send us the screenshot at help@TheSeasonedMarketer.com Two winners will be selected on Thursday, September 20th. Good luck!   __________________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Sweet Rose Waxing Company: social media platforms: @SweetRoseWaxCo website: www.SweetRoseWaxCo.com   Join Our S.O.B. Community waitlist:  https://theseasonedmarketer.com/resources/  ——————— PLEASE REMEMBER TO FOLLOW!   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Is your small business missing out on the power of a website? In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we break down why having a website is crucial for small business success and how to create an effective one. Learn why a website is essential for: establishing legitimacy, boosting visibility, gaining valuable data insights, and maintaining control over your brand. We dive into key topics like: mobile optimization, reducing website clutter, enhancing website navigation, strategic planning & branding, improving website speed, and cost-effective website building. Plus, discover how to ensure your website is user-friendly, secure, and aligned with your small business goals. Listen now for actionable tips to build a website that drives your small business forward!  ___________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: FREE Website Speed Check: https://developers.google.com/speed Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training __________________________ PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

If you are an Apple 🍎 user and use Facebook ads or boost any of your Meta posts - you need to listen to this episode!   Apple is now charging a 30% service fee for small business owners (and any user) who are funning Facebook or Instagram ads through their iPhones. 👀   In this episode of the Small Owned Business (S.O.B.) Marketing podcast you will learn who exactly is affected by this fee and how to avoid it.   Do NOT let Apple steal your hard earned money!  ___________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training ———————   PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:   https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Thinking about turning your passion into a business? This episode is for you! ✨   In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Jessica Shoemaker from Southern Curiosities to explore how to build a successful business from your passion.   Jessica shares her journey of creating Southern Curiosities, an entomology art and whimsical taxidermy business. Discover how she:    🎨 Turned her passion into a thriving business    🌟 Found her community and built strong relationships    📈 Leveraged markets to achieve success    📢 Promotes herself through meaningful customer communication   Learn the importance of community and connection in event marketing, and gain insights on how to make your passion-driven business thrive!   Make sure you read the Related Content section for more information on Southern Curiosities!   ____________________________   Chapters: 00:00 Introduction 01:59 Southern Curiosities: Ethical Taxidermy and Art 10:15 Finding Your Audience and Building a Community 19:00 Finding Markets and Success 30:00 Success Metrics and Building Relationships 34:43 Post Communication to Build a Community 38:43 Navigating Pricing and Competition in the Market Industry 42:37 Support and Camaraderie in the Small Business Community 51:54 Taking the Leap: Pursuing Your Passion as a Business   ____________________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Southern Curiosities:    Website: https://www.southerncuriosities.com   **Instagram: https://www.instagram.com/southerncuriosities/   **Facebook: https://www.facebook.com/southerncuriosities   **Tiktok: https://www.tiktok.com/@southerncuriosities   Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training ———————   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube:   https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   **TikTok: https://www.tiktok.com/@theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Can direct mail marketing help your small business stand out in the digital age? 📬   In this week’s episode of the Small Owned Business( S.O.B.) Marketing Podcast, we explore the enduring power of direct mail marketing and how it can set your small business apart. Learn how to: 🎯 Get granular with your target audience 📇 Build your own direct mail campaign using postcards 📊 Make educated decisions to optimize your marketing efforts   Discover why direct mail is still relevant and how it can boost your small business. Tune in for actionable insights and strategies! _____________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Mailpiece Design Requirements: https://about.usps.com/publications/pub600/pub600_006.htm#ep1006734   Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training ———————   PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube: https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Unlock the power of Facebook groups for your small business! 🌟   In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how Facebook groups are an underutilized marketing tool for small business owners.   Discover how Facebook remains a powerful tool for marketing and community engagement. Learn two main strategies: 👥 Joining existing Facebook groups to interact with your target audience   📈 Creating your own Facebook group to share valuable content and gain insights from your brand evangelists.   Get the most out of Facebook groups to boost your small business. Tune in to this week’s episode for all the tips and strategies!   #facebookgroup #socialmediamarketing #smallbusinessmarketing #freemarketing _____________________   Chapters   00:00 Introduction and Relevance of Facebook 06:17 Joining Existing Facebook Groups 10:51 Interacting with Facebook Group Members 12:07 Gaining Insights from Group Discussions 16:29 Creating Your Own Facebook Group 17:58 Prioritizing Marketing Initiatives and Facebook Groups 19:51 Gathering Feedback and Going Live 27:50 Facebook Page vs Facebook Group 32:53 Cross-Pollination and Promotion   _____________________     𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Nothing But Email Membership: https://theseasonedmarketer.com/services/   ———————   PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube: https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Balancing a side hustle with a full-time job? We've got you covered! This week on the S.O.B. Marketing Podcast, Vivian shares her firsthand experience of juggling an 8-5 job while running a side hustle. Tune in to learn: ✅ Strategies for starting a side hustle while working full-time 📅 The importance of setting realistic goals and staying organized 📝 Creating an effective marketing plan 🧘‍♂️ How to avoid burnout and prioritize self-care Whether you're already running a small business or planning to start one alongside your full-time job, this episode is packed with valuable insights just for you! ____________________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training ——————— PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Unlock the power of sponsorships for your small business! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we dive into the power of sponsorships as a marketing tool for small businesses. Discover how to: 📈 Increase brand visibility 🤝 Build strong community relationships 💰 Find affordable sponsorship opportunities 📊 Track and measure performance Join us to learn about leveraging sponsorships to grow your small business.   PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training _________________________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Small business owners 🗣️ Stop consuming and start creating!   In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we tackle the common issue for small business owners: consuming too much content and not creating enough. ______________________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training ——————— PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com