Social Media Money Makers

Stan Studios

Social Media Money Makers is dedicated to empowering Creators to pursue their passion and educate them on how to turn their content into their full-time career. Join Brock Johnson as he interviews iconic entrepreneurs to uncover revolutionary social media marketing and business tactics. Each episode features Brock diving into the latest social media strategies, sharing actionable growth tactics, and uncovers personal insights from his guests who are massively successful in the online space to inspire you to pursue your own entrepreneurial journey as a Creator. Meet your host: Brock Johnson, a renowned social media expert, committed to guiding Creators like you to follow in his path of social media success. Brock began his journey in the social media world over a decade ago, eventually evolving his initial “just for fun” content into a highly successful social media coaching community, now a multi-seven figure business. Brock focuses his personal content (@brock11johnson) on Instagram growth, since he himself has grown to a near 700k following. With this podcast, Brock and his guests bring many unique perspectives to the world of digital creation. Focusing on the insights and experiences of a diverse range of social media gurus, listeners will be given a wide array of strategies, stories, and secrets directly from the experts themselves. Brock and his guests share the very strategies that drove their success, laying out a roadmap for building an online business. Social Media Money Makers is powered by Stan, your all-in-one Creator Store. Stan is pioneering a movement where anyone with a wifi connection can make money working for themselves while pursuing their passion. As Creators ourselves, we know that being a Creator isn’t easy. On top of the challenges of being an artist, Creators are also required to be a solopreneur and build their own business. That’s where Stan comes in - we take care of the backend technical stuff so Creators can do what they love: create. We’re here to empower, educate, and support anyone to make a living working for themselves. read less

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Ep 19: How to Grow and Monetize on YouTube with Sean Cannell

Ep 19: How to Grow and Monetize on YouTube with Sean Cannell

In today's episode, I'm thrilled to sit down with Sean Cannell, a renowned expert in YouTube growth and monetization. As someone who has elevated tens of thousands of channels, Sean brings a treasure trove of insights into building a successful YouTube presence. We delve into whether YouTube should be a key part of your digital strategy, especially if you're overwhelmed by the high production values you often see. Sean breaks down actionable strategies for starting or enhancing your YouTube journey, discussing everything from the optimal frequency of posting to what makes a compelling thumbnail and title. We also tackle the challenges and misconceptions about creating content that both engages viewers and drives meaningful growth. Whether you're just starting out or looking to revamp your approach, Sean's expert advice is bound to enlighten and inspire.

Episodes

Ep 19: How to Grow and Monetize on YouTube with Sean Cannell

Ep 19: How to Grow and Monetize on YouTube with Sean Cannell

In today's episode, I'm thrilled to sit down with Sean Cannell, a renowned expert in YouTube growth and monetization. As someone who has elevated tens of thousands of channels, Sean brings a treasure trove of insights into building a successful YouTube presence. We delve into whether YouTube should be a key part of your digital strategy, especially if you're overwhelmed by the high production values you often see. Sean breaks down actionable strategies for starting or enhancing your YouTube journey, discussing everything from the optimal frequency of posting to what makes a compelling thumbnail and title. We also tackle the challenges and misconceptions about creating content that both engages viewers and drives meaningful growth. Whether you're just starting out or looking to revamp your approach, Sean's expert advice is bound to enlighten and inspire.

Ep 18: Growing to 800k IG Followers, Algorithm Updates, & Going Live with Caroline Flett

Ep 18: Growing to 800k IG Followers, Algorithm Updates, & Going Live with Caroline Flett

In this episode, I'm excited to discuss the latest updates and features on Instagram with Caroline Flett, who has rapidly grown her Instagram following to over 800,000 in under a year. Caroline brings a wealth of knowledge from her experiences on both Instagram and TikTok, making this conversation a must-listen for anyone looking to enhance their social media strategy. We dive deep into the implications of Instagram's new features and algorithm changes, focusing on how they impact user engagement and content visibility. Caroline shares her insights on adapting to these changes, offering valuable tips for leveraging Instagram to its fullest potential. Whether you're a seasoned creator or just starting, understanding these updates is crucial for your success. To wrap up, Caroline provides actionable advice for utilizing Instagram's latest tools effectively. She explains the best practices for engaging with your audience and ensuring your content stands out amidst the competition. This episode is packed with practical strategies that will help you navigate through Instagram's evolving landscape and continue growing your presence effectively.

Ep 17: Chalene Johnson: Growing a Personal Brand, When to Pivot, & How to Scale

In today's episode, I’m thrilled to bring on a very special guest, Chalene Johnson—yes, my mom! While she's recognized by many as a celebrity fitness trainer from those late-night infomercials, her real genius lies in her exceptional marketing skills which have propelled not just her fitness career, but numerous businesses across various industries. We dive into how she transitioned from fitness fame to becoming a master marketer and serial entrepreneur, reflecting on the significant role her entrepreneurial journey has played in shaping my own path. The dynamics of today’s chat are particularly close to the heart, as it unfolds right from her living room, offering a personal touch to our deep dive into the realms of business and marketing. Chalene shares insights from her vast experience, discussing not only her business successes and pivots but also responding to a wealth of questions submitted by you, our listeners. From exploring effective marketing strategies to discussing the value of trust and adaptation in business, this episode is packed with valuable takeaways, ready to inspire and guide you in your own entrepreneurial endeavors.

Ep 16: The Ultimate Guide to Monetizing Instagram (Q&A)

Ep 16: The Ultimate Guide to Monetizing Instagram (Q&A)

In today's episode, I'm taking a new approach by diving into your questions about making money on Instagram, all sent to me via direct messages. We're setting aside our usual discussions on growth and engagement to focus solely on monetization strategies. Whether you're just starting out or looking to enhance your earnings on the platform, this episode is tailored to provide clear, actionable advice. I'll address common queries such as starting to earn with a minimal following and the steps to scale up your income effectively. What are the steps? How do we achieve that? How do we make it possible? How do we make more money? How do we scale? How do we make money when we don't have a lot of followers? How do we make money when we don't have a huge product selection? These are all questions that we're going to talk about in today's episode. During the episode, I'll also explain the importance of tools like Stan for linking directly to your audience. Stan is not just a link in bio tool; it's a comprehensive platform that supports the sale and marketing of digital products, collecting emails, and managing communications—all integral for monetizing your Instagram. Join me as we explore detailed strategies and real-world applications to transform your Instagram into income.

Ep 15: How to Start Over on Social Media with JT Barnett

Ep 15: How to Start Over on Social Media with JT Barnett

In today’s episode, I’m thrilled to have a slightly different conversation with JT Barnett, a social media strategist who has significantly impacted the digital marketing world. JT, who has successfully grown his following to over a million across platforms like TikTok, Instagram, YouTube, and LinkedIn, joins us to not only share his insights but to specifically guide us through the initial steps of a social media money-making journey. We'll dive deep into actionable strategies for those just entering the social media field or looking to refresh their approach. I’ll be picking JT’s brain on key decisions such as choosing the right platform, determining posting frequency, and understanding where to best invest time and resources for optimal growth. This tailored advice is especially valuable for listeners who are at the starting line of their social media careers or thinking about rebooting their current strategies. Moreover, JT will share his personal experiences and the shifts in the social media landscape, emphasizing the importance of aligning your efforts with what you genuinely enjoy to sustain engagement and growth. Whether you’re an emerging content creator or a small business owner, this episode offers a unique look at practical steps to kickstart or redefine your presence in the competitive digital arena of 2024. Join us for this insightful session where we get a detailed roadmap from JT on making your mark in social media.

Ep 14: Building Community on Instagram with Mahdi Woodard

Ep 14: Building Community on Instagram with Mahdi Woodard

In today's episode, I'm thrilled to sit down with @MahdiWoodard, an authentic expert in the world of digital marketing and social media strategy. Mahdi shares his journey from traditional marketing roles to becoming a powerhouse on social platforms, where he combines his expertise with his unique sense of humor and personal touch. We dive into the essentials of building a vibrant online community, not just through typical growth hacks but by fostering genuine connections and engagement. Mahdi opens up about the common pitfalls in social media strategy, particularly the delicate balance between promoting content and engaging authentically with followers. We explore the nuances of content creation, discussing how Mahdi maintains his distinct voice across different platforms, ensuring his messages resonate deeply with his audience. Additionally, Mahdi provides insights into the often overlooked aspects of social media metrics, emphasizing the importance of understanding what numbers really indicate about audience behavior and engagement. His strategic approach to content, coupled with a keen understanding of market dynamics, makes this episode a treasure trove of actionable advice for anyone looking to elevate their social media presence and connect more effectively with their audience.

Ep 13: Instagram Growth as an Introvert with Jeff Isesele

Ep 13: Instagram Growth as an Introvert with Jeff Isesele

In today's episode, we're shifting gears back to the world of Instagram. I'm thrilled to introduce @jeffisesele (250k), a standout Instagram content creator whose unique and powerful brand identity shines through every post. Jeff discusses his approach to content creation, emphasizing quality over quantity and the importance of maintaining a cohesive aesthetic over merely eye-catching visuals. He dives into the strategic side of things, from crafting high and low-ticket offers to building a supportive team that's crucial for sustained success. He also shares his practical tips for emerging influencers, focusing on the value of evergreen content and the balance between following trends and staying true to one's brand message. His insights are especially valuable for those struggling to make their mark with fewer followers. Join us as we explore the nuances of building a personal brand on Instagram, making strategic business moves, and setting oneself apart in the competitive digital space. Jeff's journey and advice underscore the importance of authenticity and strategic planning in the ever-evolving landscape of social media.

Ep 12: TikTok Tips - Growing & Making Money with Wave Wyld

Ep 12: TikTok Tips - Growing & Making Money with Wave Wyld

In this episode, we're veering off our usual Instagram-centric conversations to dive deep into the world of TikTok. We're covering everything you need to know to find success on this platform that's been a game-changer since 2020. From hashtags and video lengths to whether or not you should stick to talking head videos or embrace trending TikTok dances, we've got it all. To ensure we cover all bases, I've invited Wave Wild, a TikTok expert, to guide us through the nuances of thriving on TikTok. We'll tackle the importance of niching down, the ins and outs of TikTok SEO, how to effectively use TikTok's various features, and much more. Whether it's understanding the best practices for video creation or how to use TikTok live for community building, we're diving deep. I'll also be sharing my personal journey of starting anew on TikTok, going from a whopping 300,000 followers down to 3,000, aiming to rediscover the path to success on the platform. If you've been on the fence about TikTok, thinking it's just for the younger crowd or just about dancing, let me tell you, it's time to reconsider. TikTok has evolved, and it's an excellent place for creators of all types. Remember, diversifying your social media presence is key, and TikTok offers a unique platform to engage with a broad audience creatively. So, whether you're looking to expand your reach or just curious about what TikTok can offer, this episode is packed with insights to guide your journey. Stay tuned as we explore the dynamic world of TikTok together. You can find the free resource we discussed here: https://www.wavewyld.com/short-form-videos

Ep 11: Everything You Need to Know About Instagram Reels

Ep 11: Everything You Need to Know About Instagram Reels

In this episode, I'm taking a unique approach by interviewing myself, diving deep into the realm of Instagram Reels. I've gathered your specific questions through my Instagram stories and DMs, and I'm here to provide you with all the answers you've been searching for. Today, we're exploring everything from the ideal length of a Reel to the intricacies of crafting hooks that capture attention, ensuring your content stands out in the crowded space of social media. Moreover, we're dissecting the dynamics of engagement—before and after posting—and addressing the challenges you might face with fluctuating views. With the landscape of Instagram constantly evolving, understanding these elements is key to growing your presence on the platform. Whether you're a content creator or a business owner looking to leverage Instagram for growth, this episode is packed with actionable tips and strategies to enhance your social media strategy. So, buckle up as we tackle your questions, offering practical advice and shedding light on how to maximize your impact with Instagram Reels. Whether it's boosting your views, deciding on the frequency of your posts, or incorporating effective calls to action, we're covering it all. Join me in this episode and take your Instagram game to the next level.

Ep 10: Email Marketing 101 with Liz Wilcox

Ep 10: Email Marketing 101 with Liz Wilcox

In today's episode, we're diving deep into the essentials of email marketing for beginners. It's all about the when, how, and why of building your very own email list—a tool more powerful and direct than any social media platform can offer. Joining us in this enlightening discussion is none other than Liz Wilcox, an email marketing strategist who turned her passion for connection into a thriving business strategy. Liz shares her expert insights on the foundational steps to start building your email list, emphasizing that it's never too early or too late to begin. She breaks down the complexities of choosing the right email marketing platform, tailoring it to fit not just your business needs but also your audience's expectations. From crafting your very first email sequence to understanding the perfect frequency for sending out emails, Liz covers it all. Moreover, Liz talks about the art of infusing your emails with personality—making each message feel like a note from a friend rather than a faceless brand. She believes that authenticity is key to building lasting relationships with your audience. This episode is packed with actionable advice, whether you're looking to launch your first email campaign or refine your existing strategy. Liz's expertise illuminates the path to email marketing success, ensuring your message not only lands in the inbox but resonates with your audience. You can get Liz's free welcome sequence templates here: https://lizwilcox.com/

Ep 9: Caroline Hannay: The Ultimate Guide to Building a Multi 7-Figure Business with Affiliate Marketing

Ep 9: Caroline Hannay: The Ultimate Guide to Building a Multi 7-Figure Business with Affiliate Marketing

In today's episode, we dive into the power of affiliate marketing and the underrated importance of building an email list. I'm thrilled to welcome Caroline Hannay, aka @the_momtrepreneur_ (612k), a remarkable entrepreneur who turned her life around by mastering the art of affiliate marketing with just a small social media following. Caroline's journey from a mental health and substance use counselor to achieving a seven-figure income through affiliate marketing and digital product sales is nothing short of inspirational. She shares how she started with high-ticket affiliate marketing, leveraging unique products like flamethrowers, and eventually expanded into digital products and real estate for passive income. We'll explore the critical role of an email list in Caroline's strategy, a topic often mentioned but not emphasized enough in the social media realm. Despite the hype around growing social media followings, Caroline and I discuss how an email list serves as the backbone of a sustainable online business. She details her approach to building a significant email list and how tools like Stan can facilitate both affiliate marketing and email list building seamlessly. Join us as we talk about Caroline's unique strategies, including her approach to content creation that balances growth with conversion-focused content. Caroline's ability to connect with her audience, her transparent journey from skepticism to success, and her practical tips for anyone looking to break into affiliate marketing or enhance their online business make this episode a must-listen. Whether you're a budding entrepreneur or looking to scale your business, Caroline's story offers valuable insights into achieving financial freedom and success in the digital space. Get Caroline's free guide HERE

Ep 8: Emily Cooper: Making Money on Insta w/ Affiliate Marketing, Brand Deals, & Digital Products

In today's episode, I dive into the intriguing realm of transforming Instagram engagement into a career with Emily Cooper, aka @emilyeatsandexplores (115k). Fascinated by the potential of social media to open doors to financial independence, we explore the nuances of building a brand and monetizing content effectively. Emily share insights into leveraging Instagram's algorithm to enhance visibility and engagement, underscoring the significance of authenticity and strategic content creation in attracting partnerships and opportunities. Emily's journey involves mastering the art of affiliate marketing as a stepping stone towards securing brand deals. We highlight the importance of selecting partnerships that resonate with her brand identity and audience interests. We also touch upon the creative and logistical challenges of content creation, offering practical tips for enhancing content quality and engagement rates. Moreover, we delve into the psychology behind follower engagement, emphasizing the value of building a genuine connection with the audience. This approach not only fosters a loyal community but also amplifies the impact of promotional content, thereby increasing the potential for revenue generation. Throughout the episode, we talk about the importance of persistence and adaptability in navigating the dynamic landscape of social media monetization. Emily's experiences illustrate the power of social media not just as a platform for expression but as a viable avenue for entrepreneurship and financial growth.

Ep 7: Mya Nichol: How to Build a Seven-Figure Business Using Instagram

Ep 7: Mya Nichol: How to Build a Seven-Figure Business Using Instagram

In today's episode, I'm thrilled to share an insightful conversation with Maya Nicole, aka @myanicole (287k), an incredible Instagram growth strategist. Maya and I dive deep into strategies for not just growing, but also monetizing your Instagram presence through digital products. We kick things off discussing Instagram growth strategies, exploring what constitutes quality content, and the ideal posting frequency to maximize engagement and growth. The heart of our discussion, though, revolves around Maya's journey to generating $1 million in revenue within just 15 months through her unique approach to digital products. We dissect the nitty-gritty of her product creation process, the timing, and how she leveraged Instagram to achieve remarkable sales figures. Maya shares compelling case studies of her students, highlighting their success stories with $10,000 weeks and $15,000 launches, primarily through digital products and strategic use of the platform. This episode is packed with actionable insights on how to effectively promote and sell digital products on Instagram. We even delve into Maya's promotion strategies, which might surprise you with their deviation from the norm. So grab your notebook, and let's get into this game-changing discussion with Mya Nicol. Get the "150 Hooks Guide" for free here: https://myanichol.myflodesk.com/freehookguides

Ep 6: Abigail Peugh: Secrets to $1 Million Revenue in 15 Months on Instagram

Ep 6: Abigail Peugh: Secrets to $1 Million Revenue in 15 Months on Instagram

In this episode, we're diving deep into Instagram, and I'm thrilled to be chatting with Abigail Peugh, aka @abigailpeugh (75k), a phenomenal Instagram guru. She's got the lowdown on growing and monetizing your Instagram, especially through digital products. Big shoutout to Stan, our podcast producer, for making this possible. They're awesome at helping you create digital products from your Instagram, and that's a key part of our discussion today with Abigail. We kick off the episode discussing Instagram growth strategies. Abigail shares her insights on what makes content stand out, the ideal posting frequency, and other vital Instagram tips. Then, we switch gears to focus on her success in the digital product space. It's mind-blowing how she hit $1 million in revenue in just 15 months! We also delve into the success stories of her students, like those $10,000 weeks and $15,000 launches, strictly through selling digital products on Stan. Stick around for the second half of the episode, as we unpack the specifics of her promotion strategies, which might differ from the usual advice out there. You'll definitely want to take notes on this one!

Ep 5: Q&A: Instagram Growth, Strategies, & Monetization

Ep 5: Q&A: Instagram Growth, Strategies, & Monetization

In this episode, we're doing something a little different. I'm stepping into the guest seat, answering your questions about social media, content creation, and entrepreneurship. It’s been an incredible journey from high school YouTuber to Instagram expert, and I'm super excited to share my insights with you. We're diving deep into practical strategies for staying consistent on social media, even when inspiration is lacking. I'll be tackling questions on how to maintain a presence when you're feeling creatively drained, sharing my own experiences of pushing through those challenging times. Then, we're going deep into the mechanics of social media success. From discussing the intricacies of product launches to exploring the nuances of Instagram features, I'm opening up about what works and what doesn't. Expect candid talk about the biggest mistakes I've seen and made, and what I’d do differently if I were starting from scratch today. Plus, I’ll be addressing the critical topic of balancing open and closed availability for your digital products. Should you keep them available year-round or create a sense of urgency with limited-time offers? I'll share my thoughts on which strategy might work best for you. This episode is all about real talk, practical advice, and answering the questions you've always wanted to ask. From camera shyness to leveraging social media algorithms, we're covering it all. So tune in, and let's dive into the world of social media and digital entrepreneurship together!

Ep 4: Hilary Billings: How to Go Viral on Social Media

Ep 4: Hilary Billings: How to Go Viral on Social Media

In today's episode, @hilarybillings (840k), who's accumulated over a billion views on TikTok, dives into the secrets behind going mega-viral on social media. Hilary isn't just any content creator; she's a master at creating videos that rack up millions, even tens of millions of views, with one of her top videos hitting over 70 million on TikTok. Hilary shares the three essential ingredients for a video to go viral, offering insights into the strategy and formula behind repeated viral successes. It's not about luck; it's about understanding the core components that make content shareable and engaging. But going viral isn't all sunshine and rainbows. We also tackle the darker side of virality – dealing with haters and trolls. Hilary's approach to handling negativity is all about perspective, seeing criticism as a reflection of the commenter's issues rather than a personal attack. This episode is packed with actionable advice, from leveraging data-driven decisions to maintaining mental well-being amidst the chaos of social media fame. Whether you're aiming for viral success or just looking to understand the dynamics of online popularity, this conversation with Hilary is a must-listen. Join us as we pull back the curtain on what it really takes to go viral and stay authentic in the process. For Hilary's FREE resources that are mentioned in this episode, you can find them at attentioneers.com/brock

Ep 3: Hrabren Bankov: Navigating Success, Burnout, and Authenticity on Social Media

Ep 3: Hrabren Bankov: Navigating Success, Burnout, and Authenticity on Social Media

In this episode, I sit down with @marketingharry (430k), who shares his incredible journey and insights into building a successful presence on social media. Harry opens up about his initial struggles, including dealing with burnout and overcoming imposter syndrome, and how these challenges didn't deter him but rather shaped his path to success. He talks about starting with a modest following on Instagram and leveraging it to create a thriving business, emphasizing the importance of engagement over sheer follower numbers. Harry also discusses his strategies for content creation, focusing on authenticity and providing value to his audience. He highlights the critical mistakes many newcomers make on social media, such as prioritizing growth over genuine connection and the value of strategic breaks to recharge and refocus. Throughout the conversation, Harry offers practical advice for anyone looking to make an impact on social media. He stresses the significance of consistency, the value of direct engagement with followers, and the importance of adapting and evolving one's approach to content creation. This episode is not just about the highs of social media success but also the lows and the resilience required to navigate them, providing listeners with a comprehensive look at what it takes to succeed in the digital space.

Ep 2: Lucas O'Keefe: Balancing a Full-Time Job and Instagram Monetization (Brand Deals)

In this episode, @thelucasokeefe (350k), an inspiring Instagram expert, shares his incredible story of juggling a full-time job while growing a massive following. He's a testament to what can happen when you're passionate and strategic about social media. Lucas's unique approach involves focusing on Instagram and leveraging brand partnerships, rather than the typical coaching or courses. He's a master at creating engaging content that really connects with his audience, using graphics and carousels that stand out. Plus, he's got exciting news: stay tuned until the end to hear what it is! We also dive into the details of monetizing on social media. Lucas stresses the importance of being proactive in seeking brand partnerships and not waiting for opportunities to come knocking. His journey is a real inspiration for anyone looking to make it big in the social media world.

Ep 1: Modern Millie: Building a Viral Personal Brand on Instagram, TikTok, and YouTube

Welcome to the Social Media Money Makers podcast! This pilot episode features an in-depth interview with a successful social media expert and entrepreneur known online as Modern Millie. Millie shares her journey from creating playful videos with her brother in her early years to becoming a prominent content creator and business owner. She discusses her initial struggle with the corporate world and her transition to full-time content creation, highlighting her decision to leave her traditional job to pursue her passion. Millie explains the evolution of her online persona, "Modern Millie," and how she intentionally crafted this identity to embody confidence and authenticity. She dives into the strategies and mindset behind her social media success, particularly on platforms like Instagram, YouTube, and TikTok. The conversation also covers the challenges and insights she experienced while growing her social media presence and how she managed to build a supportive team around her. Additionally, Millie talks about her decision to take a break from Instagram, focusing on how this has impacted her personal and professional life. She describes the benefits of this break, such as reduced screen time and the opportunity to explore new creative directions and business strategies. The podcast episode is insightful, providing a behind-the-scenes look at the life of a social media influencer and the realities of content creation, personal branding, and entrepreneurship in the digital age.