Invest in Sqft

Matt Shields

▫ How do business owners create a strong lasting foundation for their business? ▫ What are common obstacles that business owners face and how do you overcome them? ▫ What do the wealthy do to protect and grow their companies? ▫ What strategies can you use to multiply your business wealth using the income that you already generate? Invest in Sqft hosted by Matt Shields, a 25-year-long entrepreneur who has accumulated 60 million in real-estate assets, is your go-to resource for creating a stable profitable business so that you can passively invest your profits into large multifamily opportunities. As an entrepreneur, you face challenges that the wealthy have already solved. Each week we interview successful entrepreneurs who share their own experiences and insight to help your business overcome obstacles and build a strong foundation for your company. With practical advice and a focus on actionable steps, the Invest in Sqft podcast is the perfect resource for you if you are looking to improve your business and build wealth through passive multifamily investments. read less
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Episodes

Focused Action: The Key to Real Estate Success
Mar 22 2024
Focused Action: The Key to Real Estate Success
Join us for a compelling episode of Invest In Sqft as we sit down with seasoned real estate entrepreneur Liz Faircloth to explore the transformative power of focused action. In a world filled with endless possibilities, Liz emphasizes the importance of clarity, intentionality, and strategic planning in achieving meaningful results. Liz shares her insights into the common pitfalls that often hinder aspiring investors, highlighting the tendency to spread oneself too thin by pursuing multiple ventures simultaneously. Drawing from her own experiences, Liz reveals how she and her partner, Andressa, made a pivotal decision to prioritize focused action over scattered efforts. Through introspection and reflection, Liz and JAndressa identified their passion for inspiring others and being inspired themselves—a realization that served as the catalyst for launching a successful podcast. With unwavering commitment and dedication, they poured their hearts and souls into creating a platform that would resonate with listeners and make a positive impact in the real estate community. As Liz recounts their journey of growth and success, listeners gain valuable insights into the art of deliberate decision-making and strategic execution. From acquiring top-notch equipment to building a thriving community of 15,000 women, Liz's story serves as a testament to the power of focus and determination. Through her words of wisdom, Liz offers practical advice for aspiring investors looking to navigate the complexities of the real estate landscape. Whether you're a seasoned pro or a novice entrepreneur, Liz's insights will inspire you to take intentional action and pursue your real estate goals with clarity and purpose. Don't miss this enlightening episode of Invest In Sqft, where Liz Faircloth shares her secrets to success and reveals how focused action can transform your real estate journey.
Legacy Builders: Investing in Futures, One Property at a Time
Mar 15 2024
Legacy Builders: Investing in Futures, One Property at a Time
In this episode of Invest in Square Feet, Matt Shields and guest Tim Fitzgerald dive into the world of multifamily value-add investments and explore how they have become a cornerstone of our investment strategy. Tim, shares insights into recent developments, including the launch of two innovative funds. The first fund is a debt fund designed to provide investors with a diversified and liquid option for investing in multifamily properties. Tim discusses how this fund offers consistent returns and liquidity, making it an attractive option for investors seeking stable income streams. We also introduce a unique investment opportunity in Phoenix: the build-to-rent series. This model aims to accelerate investors' wealth growth by strategically developing multifamily communities for rent. The pair talk how this approach caters to investors' diverse needs, whether they prioritize exponential growth or steady cash flow for retirement planning. Throughout the episode, it's emphasized the importance of offering a range of investment options to meet investors' varying goals and risk profiles. Matt and Tim share their approach to exploring new investment offers, like self-storage and energy funds, to provide investors with additional opportunities while prioritizing due diligence and risk management. Tune in to learn more about diversifying your real estate investment portfolio and uncovering new avenues for wealth accumulation.
Scaling Success: The Power of Weekly Meetings and Quarterly Rocks
Mar 8 2024
Scaling Success: The Power of Weekly Meetings and Quarterly Rocks
n this episode of "Invest in Sqft," we delve into the transformative power of effective team meetings and strategic goal-setting, while also exploring the remarkable journey of Jesse Trujillo. Join us as we uncover the secrets behind scaling success and overcoming adversity to achieve extraordinary feats in the world of real estate. We begin by unraveling the significance of weekly meetings—a ritual that brings every team member together to celebrate wins, tackle challenges, and align on strategic priorities. From leadership to frontline employees, discover how these gatherings serve as the cornerstone of organizational success, fostering a culture of collaboration, accountability, and continuous improvement. But the episode goes beyond organizational strategies; it delves into the personal journey of Jesse Trujillo, who went from losing it all to being wrongfully incarcerated for years, only to return and rebuild a multi-million-dollar real estate portfolio company. Jesse's story serves as a testament to resilience, determination, and the unwavering belief in the power of second chances. As we walk through Jesse's remarkable journey, we uncover the importance of trust, confidence, and confidentiality in building high-performing teams. From sharing personal and business wins to dissecting data points and tackling key challenges, Jesse's insights offer invaluable lessons for entrepreneurs and business leaders alike. We also explore the concept of "quarterly rocks"—pivotal initiatives that drive meaningful progress and propel the company forward. Learn how breaking down long-term goals into smaller, actionable steps ensures steady progress and empowers every team member to contribute to the company's success. Whether you're seeking inspiration or practical strategies for achieving your most ambitious goals, this episode offers a wealth of insights and actionable advice. Tune in now to learn how to harness the power of weekly meetings, quarterly rocks, and unwavering determination to scale your success and overcome any obstacle in your path. Don't miss out on this opportunity to revolutionize your approach to team collaboration and goal-setting. Listen to "Scaling Success: The Power of Weekly Meetings and Quarterly Rocks" now and embark on a journey toward sustainable growth and prosperity in your business!
Lets squash the myth: All the best real estate markets are too expensive
Mar 5 2024
Lets squash the myth: All the best real estate markets are too expensive
Welcome to "Invest in Sqft" with Matt Shields, your guide to navigating the world of real estate investment. As the founder of Invest in Sqft, Matt is on a mission to empower business owners and high-net-worth individuals to expand their wealth through passive real estate investments. In this eye-opening episode, Matt dispels a common misconception surrounding real estate markets: the belief that prime markets are out of reach due to high costs. He emphasizes the importance of diversification in investment portfolios, cautioning against over-reliance on properties in expensive markets. Drawing from his extensive experience, Matt shares insights into the dynamic nature of real estate markets and the value of diversifying assets across different property types and classes. He explains how investing in properties across various market segments mitigates risk and enhances long-term portfolio stability. Furthermore, Matt sheds light on the opportune moment in early 2024 to explore investments in traditionally pricey markets experiencing a shift. He discusses the impact of rising interest rates on property values and identifies emerging opportunities for savvy investors to acquire assets at reduced prices. Delving deeper, Matt explores the indicators of a promising real estate market, from proximity to amenities to economic drivers and population trends. He offers practical advice on identifying up-and-coming areas ripe for investment and navigating different phases of the market cycle. Whether you're a seasoned investor or just dipping your toes into real estate, this episode provides invaluable insights and actionable strategies for building a diversified and resilient real estate portfolio. Join Matt Shields on "Invest in Square Feet" as he uncovers the keys to successful real estate investment in today's dynamic landscape.
Debunking The Myth:  I Can’t Invest in Real Estate Until I'm Debt-Free
Mar 4 2024
Debunking The Myth: I Can’t Invest in Real Estate Until I'm Debt-Free
Join us on this episode of "Invest in Sqft" as we challenge a widely held belief in the world of real estate investing: the notion that one must be debt-free before venturing into property investment. Host Matt Shields, founder of Invest in Square Ft, shares his personal journey of building a multi-million-dollar real estate portfolio while strategically leveraging debt. At just 19, Matt purchased his first property, opting to utilize debt to finance his investment. From flipping houses to acquiring multi-family units, Matt has honed a strategy that proves debt can be a powerful tool when used wisely in real estate ventures. Throughout this enlightening episode, Matt dismantles misconceptions surrounding debt and real estate investment, emphasizing the importance of ensuring properties can support themselves financially. He explains how passive income from rental properties can be used to sustain and grow one's real estate portfolio, even while managing existing debts. Furthermore, Matt explores the concept of syndications, offering listeners insights into opportunities for passive real estate investment without the burden of active property management. Whether you're seeking tax advantages, additional cash flow, or long-term wealth accumulation, this episode provides invaluable guidance on navigating the world of real estate investment while managing debt. Discover how to leverage debt intelligently to propel your real estate investment journey forward. Tune in now and unlock the potential of investing while in debt.
Navigating Leadership Challenges: Strategies for Solving Issues
Mar 1 2024
Navigating Leadership Challenges: Strategies for Solving Issues
Join us in this episode of Invest in Sqft podcast as we explore the art of effective issue processing and delve into strategies for understanding and leveraging your strengths and weaknesses as a leader. Our journey begins with a candid discussion on the common pitfalls of traditional issue processing with Rob Winings. Discover why simply recounting problems may not lead to effective solutions and how reframing issues into clear, concise questions can provide clarity and direction. But that's just the tip of the iceberg. We also dive deep into the realm of leadership self-awareness, focusing on how CEOs and leaders can gain valuable insights into their strengths and weaknesses. Learn why trust, confidence, and confidentiality are essential components of this journey, and how fostering a culture of openness can accelerate growth and innovation within your team. Drawing from timeless wisdom and practical experiences, we explore concepts from renowned authors like Covey and real-world examples from diverse industries. From the importance of trust in team dynamics to the different leadership styles that shape organizational culture, this episode offers a comprehensive roadmap for navigating the complexities of leadership. Whether you're a seasoned executive or an emerging leader, this episode equips you with actionable strategies and invaluable insights to enhance your leadership effectiveness. Tune in now to learn how to process issues effectively, harness your strengths, and cultivate a culture of trust and growth within your organization. Don't miss out on this opportunity to become a more insightful and impactful leader. Listen to "Navigating Leadership Challenges: Strategies for Effective Issue Processing" now and unlock the potential for transformative leadership success!
Unlocking Passive Wealth: Simplifying Property Management For Investors
Feb 21 2024
Unlocking Passive Wealth: Simplifying Property Management For Investors
Hey there, it's Matt Shields, founder of Invest in Square Feet, and today we're tackling a common concern among real estate investors: the perceived difficulty and stress of managing properties. But dont worry, because I'm here to uncover the game-changing solution: passive investing. In this episode we dive into how passive investing can revolutionize your real estate journey, making it more manageable and less stressful than ever before. From navigating tenant issues to dealing with unexpected repairs, property management can indeed be daunting. But with passive investing, you can enjoy the benefits of real estate without the day-to-day headaches. Drawing from my own experiences, I'll share how passive investing transformed my approach to real estate, freeing up my time and reducing stress while still reaping the financial rewards. We'll explore various passive investment strategies, including real estate investment trusts (REITs), syndications, turnkey properties, and crowdfunding platforms. But passive investing isn't without its pitfalls, and I'll guide you through common mistakes to avoid, such as insufficient due diligence and neglecting diversification. Plus, I'll introduce you to the transformative benefits of joining a community like Invest in Square Feet, where you can access vetted opportunities, gain valuable insights, and receive ongoing support on your passive investment journey. So if you're ready to unlock stress-free success in real estate investing, tune in now and discover how passive investing can make your dreams a reality. With the right strategies and support, you can navigate the world of real estate with confidence and ease. Let's embark on this journey together.
Breaking the Myth: Why Finding Good Deals Isn't Just for the Pros
Feb 14 2024
Breaking the Myth: Why Finding Good Deals Isn't Just for the Pros
Hey there, it's Matt Shields, founder of Invest in Square Feet, and today we're diving headfirst into a topic that plagues many aspiring real estate investors: the struggle to find good deals. Join me as we unravel this common challenge and unlock the secrets to identifying and securing valuable real estate investments. In this episode, I'll draw from my own experiences to shed light on the misconception that lucrative real estate opportunities are rare or inaccessible. From battling early frustrations to discovering a wealth of untapped potential, I'll share how a shift in strategy and mindset transformed my approach to deal-finding. We'll explore practical strategies for navigating the competitive real estate market, including the importance of networking, mastering market analysis, and leveraging technology and tools. I'll also highlight common pitfalls to avoid, ensuring you steer clear of costly mistakes in your quest for good deals. But finding good deals isn't just about luck – it's about equipping yourself with the right knowledge and resources. That's why I'll walk you through essential steps to define your investment criteria, engage with real estate communities, and continuously educate yourself to stay ahead in the market. And for those ready to take their deal-finding skills to the next level, I'll introduce the transformative benefits of joining a community like Invest In Sqft. From insider knowledge and collaborative opportunities to educational resources and mentorship, our community is your gateway to success in the real estate world. So if you're tired of sitting on the sidelines, wondering if the next great deal will ever come your way, tune in now and learn how to turn the challenge of finding good deals into a rewarding part of your investment journey. With the right approach and support, lucrative real estate opportunities are within your reach. Let's uncover them together.
Breaking Down Barriers: Real Estate Investing with Limited Capital
Jan 31 2024
Breaking Down Barriers: Real Estate Investing with Limited Capital
Are you holding back from real estate investing because you believe it requires a hefty initial investment? You're not alone. In this enlightening episode of "Invest in Square Feet," host Matt Shields debunks the myth that you need substantial capital to kickstart your real estate journey. Drawing from personal experience, Matt shares how he, once an electrical apprentice with limited funds, found his way into the real estate market by adopting creative strategies and smart investments. His journey from a mindset that viewed real estate as solely for the wealthy elite to one that champions savvy tactics reveals the accessibility of real estate investing today. Discover actionable insights as Matt breaks down six methods for launching your real estate venture with limited capital. From house hacking and real estate crowdfunding to FHA loans and partnerships, there are paths for everyone. He emphasizes the importance of education, mentorship, and understanding your starting capital. But that's not all; Matt invites you to explore the exclusive benefits and opportunities offered by the Invest in Square Feet community, especially if you have around $100,000 to invest. Joining this community opens doors to real-time investment opportunities, exclusive deals, networking, mentorship, and advanced resources—all designed to empower your journey toward financial freedom through real estate. Real estate investment is not just reserved for the wealthy. Tune in to this episode and learn how to break down the barriers and open the doors to your own path to financial success.
The Visionary Journey: Step by Step Action Items for Building a Real Estate Fund
Jan 26 2024
The Visionary Journey: Step by Step Action Items for Building a Real Estate Fund
Join us on an enlightening episode of Invest In Sqft as we dive deep into the journey of building a real estate fund. Our guest, George Salas, takes us on a captivating ride through the intricacies of his visionary approach to real estate investment and guides us on the action steps needed to create a fund. Discover how George meticulously crafted his path from concept to execution, from setting ambitious goals to creating an intricate roadmap. He shares the valuable lessons learned while navigating the complexities of structuring a fund, gathering strategic partners, and building a winning team. Explore the power of a vivid vision and how it serves as the guiding star for George and his team. Learn how this visionary document shapes their culture, attracts like-minded individuals, and propels them towards their collective goal of selling their first portfolio within five to seven years. As George candidly recounts his journey, you'll gain insights into the importance of focus, flexibility, and relentless determination when turning your real estate dreams into reality. Uncover how George leverages the vivid vision to not only align his team but also identify the right partners who share his passion for success. Whether you're an experienced real estate investor or just starting on your journey, this episode offers invaluable wisdom on goal setting, teamwork, and the transformative power of a vivid vision. Tune in for inspiration and guidance as we explore the visionary journey of building a real estate empire, one milestone at a time.
Navigating the Future of Learning: The Rise of Prompt Engineering with Jon Ricketts
Jan 19 2024
Navigating the Future of Learning: The Rise of Prompt Engineering with Jon Ricketts
In this thought-provoking episode of "Invest in SQFT," host Matt Shields engages in a deep-dive conversation with Jon Ricketts, exploring the rapidly evolving landscape of digital learning and the emergence of prompt engineering. They discuss the incredible wealth of resources now available for self-education, from platforms like Reddit, LinkedIn, and YouTube to the vast expanse of Google. This episode shines a light on the unstructured, yet burgeoning field of learning digital skills online, particularly focusing on the concept of prompt engineering. Matt and Jon delve into how the internet has democratized learning, allowing anyone with a keyboard and an internet connection to acquire new, highly valuable skills. They touch on the transformational impact of seeing others navigate complex requests and achieve desired outputs in real time, illustrating the power of visual and interactive learning. The conversation pivots to the specific skill of prompt engineering – the art of crafting input prompts to efficiently and effectively generate desired outputs in AI systems. Matt and Jon discuss the rising demand for prompt engineers, evidenced by the surge in related job postings and the proactive outreach from headhunters. They ponder the future of this skill set, predicting its evolution and accessibility, and how today's advanced techniques might become commonplace knowledge for the next generation. This episode of "Invest in SQFT" is a must-listen for anyone interested in the intersection of technology, education, and the job market. It offers a unique perspective on how prompt engineering is shaping the digital landscape and provides insights into how individuals and businesses can adapt and thrive in this new era of learning and technological advancement.
Beyond the Product: Mastering Sales & Market Motion with Alex Levin
Jan 12 2024
Beyond the Product: Mastering Sales & Market Motion with Alex Levin
Join host Matt Shields in this compelling episode of "Invest in SQFT," featuring a dynamic conversation with Alex Levin. Together, they tackle a crucial, often overlooked aspect of entrepreneurial success: the art of sales and effective market distribution. Matt and Alex delve into why a stellar product alone isn't enough to guarantee business triumph. They unravel the myth that products can sell themselves, emphasizing that for 99% of businesses, it’s the go-to-market strategy and distribution that spell success, not solely the product's innovation. In a frank discussion, Matt and Alex explore the risks of prematurely hiring a sales leader, especially when founders shy away from sales responsibilities or cling to the belief in self-selling products. They highlight how this mindset can set a business up for failure, with insightful analysis on why distribution often trumps technology in the competitive marketplace. This episode is particularly insightful for founders who might be grappling with the sales aspect of their business. Matt and Alex provide guidance on when to bring in sales leadership, how to avoid common pitfalls, and the importance of aligning sales strategies with the company's technical strengths. Whether you're a tech-savvy founder, a burgeoning entrepreneur, or an established business owner, this conversation between Matt Shields and Alex Levin on "Invest in SQFT" offers invaluable insights into balancing product development with robust sales and marketing strategies, ensuring your business not only survives but thrives in today’s market.
Cracking the Commercial Real Estate Code: Beyond Square Foot Mentality
Dec 29 2023
Cracking the Commercial Real Estate Code: Beyond Square Foot Mentality
Join us in this eye-opening episode of Invest In Sqft, where we unravel the financial essence of commercial real estate with a seasoned investor, Stewart Heath, who views properties as more than just bricks and mortar. Delve into the surprising insights as Stewart, labeled a numbers geek, dissects the common lack of understanding among real estate professionals when it comes to the financial intricacies of commercial properties. Discover how a unique perspective, treating real estate as "financial paper with toilets," has empowered Stewart to navigate the market differently. Uncover the importance of income per square foot in the commercial realm and how it vastly differs from the per-square-foot mentality often associated with residential real estate. Gain valuable lessons from the guest's experience by acquiring three properties at favorable prices by applying a strategic approach to financial evaluation. In a market where conventional wisdom often falls short, our his unconventional insights have proven invaluable, emphasizing the significance of making money on the buy rather than relying solely on market trends. Whether you're a seasoned investor or just starting in the real estate game, this episode offers a fresh perspective that challenges traditional norms and opens up new avenues for success. Tune in to gain a deeper understanding of the financial dynamics that drive commercial real estate and learn how to crack the code for lucrative investments.
Strategic Growth Hacks: Building Momentum with Facebook Groups
Dec 22 2023
Strategic Growth Hacks: Building Momentum with Facebook Groups
In this episode of Invest In Sqft, join us as we talk with Jen & Stacey Conkey and they reveal the strategic growth hacks that fueled early momentum and success when they built a very popular facebook community. Jen & Stacey share insights for anyone looking to kickstart something new and create a thriving community. Discover the power of leveraging personal profiles and utilizing Facebook groups to amplify your message. We start with a clever tactic—transforming the cover photo on your personal profile into a clickable arrow leading to the Facebook group. Learn how this simple yet effective move directed attention to the community. They emphasize the importance of aligning actions with values, focusing on serving and providing valuable content to the audience. We then dive into strategy of venturing into existing groups, contributing knowledge, and subtly inviting members to join the growing community. The guests delvs into the delicate balance of adding value without overshadowing the group's owner and the art of targeting the right audience—whether they're active or passive investors. Uncover the behind-the-scenes tactics that led to significant traction and growth. The episode sheds light on the versatility of Facebook groups, catering to both active and passive investors, and how this strategy became instrumental in raising capital. Tune in for a masterclass in strategic growth hacks and learn how to effectively use Facebook groups to build momentum for your venture.