Season finale! Two seasons in and here we are. In this last episode of 2023, I embark on a journey of reflection, unraveling the highs and lows of the dynamic business and marketing landscape in 2023. From the pivotal role of adaptability to a refection on the insightful conversations with amazing guests, this episode encapsulates the essence of the year gone by. Discover the key takeaways, trends that defined the digital space, and the invaluable lessons shared by our incredible guests. As we bid farewell to 2023, we also peek into the future, exploring what 2024 holds. Don't miss this engaging recap. Thank you, dear listeners, for an incredible year and please join us for exciting new episodes in 2024. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

In this episode, I'm sharing some of the incredibly helpful tools and systems I use to help me keep on track of my family, life and business. From organisation and project management tools, to accounting and a family calendar system, this episode encapsulates some of my learnings over the past few years as a business owner and mum. I'm also sharing my very own weekly planner template you can download to kickstart your own transformation. Download your own weekly planner template for free on my website: https://sincerecopy.com/planner/ Links and resources mentioned in the episode: Join Notion (affiliate link): https://affiliate.notion.so/meal5m4upyutNikki Seedling Digital's Notion Client Project Portal template. Find Nikki on her Instagram @seedlingdigitalMagnetic Fridge Planner via Steph Pase Planner: https://www.stephpaseplanners.com.au/collections/magnets/products/new-grey-magnet-set --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

In this episode, the founder of the beautiful European table linen business French Affair, Sue McGary, generously shared her journey to growing her business, from operating her market stall to building a profitable e-commerce and pop-up market business. Sue shares: how strategically outsourcing helped transform her businesshow she keeps her values and mission alive in her business while outsourcingtips on finding the right outsourcing partners and budgeting for outsourcingwhat is the reticular activating system, and how has it helped Sue reframe her thinking about challenges and solutionsthe importance of finding joy in things we do If you are contemplating outsourcing certain aspects of your business but need help figuring out where to start or are hesitant to let go, this is the episode for you. If you're after some beautiful European table linens, Sue kindly offers 10% off French Affair items for a limited time. You can use the code SY10 at checkout. Connect with Sue at: Website: https://frenchaffair.com.au/Instagram: https://www.instagram.com/frenchaffair.sue/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

In a world dominated by social media platforms, the relevance of traditional websites is under scrutiny. Let's explore the enduring importance of websites and how they can work in harmony with social media for a robust online presence. Episode Notes: Social media's immense influence on the digital landscape.The pivotal role of websites as a digital home base.Control, customization, and brand ownership on websites.The credibility and trust websites offer.Key takeaways on balancing website and social media efforts.The importance of mobile-friendliness and SEO optimisation.A reminder that websites and social media should complement, not compete.The evolving digital world and the significance of adapting your strategy. Tune in to Sincerely Yours and stay up-to-date with the ever-changing digital landscape --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

Our relationship with money is often influenced by how we are raised. As business owners, we might be passionate about serving, undercharging for our time and approaching burnout. We feel stuck in a seemingly endless cycle of "churn and burn". If this sounds like you, this episode is just for you. Stephanie Menere, director of Stephanie Menere Consulting and Penny School, shares how societal conditioning can shape our money beliefs. She explores common money misconceptions and offers practical tips to reframe your mindset around money. Her approach encourages us to view money as a powerful tool for creating our desired lifestyle. Whether you're struggling with financial anxiety or seeking to improve your financial literacy, this episode is a must-listen. Where to Find Stephanie: Website: https://www.stephaniemenere.com.au/Instagram: https://www.instagram.com/penny_school/ Resources Discussed in This Episode: Stephanie's Guide to EFT Tapping https://www.stephaniemenere.com.au/about (scroll down to sign up form)Designing Your Life https://designingyour.life/the-book/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

Cybersecurity and data protection is a big challenge not only for big corporations, but even more so for small businesses. In this episode of Sincerely Yours, we welcome Steve Koulaginis, an ICT and Identity Access Management Specialist. Steve is my husband and we talk a lot about cybersecurity, data protection and the impact of a cybersecurity attack. So, we thought to turn our car ride chit-chats into an episode where we discuss cybersecurity challenges small businesses face. In the show, Steve also shares actionable steps that small businesses can take to safeguard their infostructure and data, and we explore what challenges the emergence of AI technology bring to cybersecurity. Follow Sincere Copy on Insta: http://instagram.com/sincerecopyVisit our website to subscribe to our newsletter, and check out our freebies and tools: http://sincerecopy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

Welcome to Sincerely Yours, the podcast that explores how to build a successful business in a way that feels authentic to you. I’m your host, Sam. I’m a Melbourne-based web designer and content writer, I’m also the owner of my own web design and content marketing studio, Sincere Copy. In this algorithm-driven business and marketing landscape, it seems like you must pander to what is trending or ranking only to compete with a seemingly finite pool of customers. Business owner burnout is real, and results may not follow. That is why I believe that when you approach business authentically, ease becomes your companion, and abundance naturally flows.In each fortnightly episode, we’ll dive deep into the world of marketing, entrepreneurship and business ethics, exploring practical strategies and real-life stories that resonate with sincerity. Whether you’re just starting out or a seasoned business owner, Sincerely Yours is the place for actionable insights and heartfelt inspiration.So, tune in and let’s embark on this journey together because when you do business with sincerity, you’re not just building a brand, you’re building a legacy. This is Sincerely Yours, where authenticity meets abundance.Follow Sincere Copy on Insta: http://instagram.com/sincerecopyVisit our website to subscribe to our newsletter, and check out our freebies and tools: http://sincerecopy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

In this episode of Sincerely Yours, we delve into the world of SEO (Search Engine Optimisation) and uncover five essential terms that every small business owner in the professional services field needs to know. Learn about keywords, on-page optimisation, backlinks, local SEO, and mobile optimisation to boost your online visibility and attract more clients. Plus, stay tuned until the end as I announce that this episode marks the last episode of Season 1. I want to express my heartfelt gratitude for your support throughout this incredible journey. But don't worry, I'll be back in September with an exciting Season 2 filled with fresh content and valuable insights. Make sure to tune in and keep levelling up your business!Follow Sincere Copy on Insta: http://instagram.com/sincerecopyVisit our website to subscribe to our newsletter, and check out our freebies and tools: http://sincerecopy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

Discover the secrets to staying creative and maintaining a state of flow in this inspiring episode of Sincerely Yours. Join our host, Sam, a creative marketer and mum to three-year-old, as she delve into her personal creative process and rituals. Learn how to embrace inspiration from diverse sources, create rituals that set the stage for creativity, and harness the power of constraints to fuel innovation. Explore the importance of cultivating a growth mindset, nurturing curiosity, and embracing reflection as integral components of staying creatively inspired. Whether you're an artist, writer, marketer, or simply someone seeking to tap into your creative potential, this episode offers practical insights and strategies to unleash your creativity and thrive in a world of limitless possibilities.Follow Sincere Copy on Insta: http://instagram.com/sincerecopyVisit our website to subscribe to our newsletter, and check out our freebies and tools: http://sincerecopy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

In this episode of Sincerely Yours, we dive into a topic that every entrepreneur needs to master: preparing your business and website for a well-deserved break. With school holidays just around the corner, it's crucial to set yourself up for success while enjoying some much-needed time off. Join host Sam as she share practical tips and insights on how to ensure your business continues to run smoothly even when you're away. From communicating with your customers to updating your website, leveraging automation tools, and strategic planning, you'll learn the essential steps to take before taking that well-deserved break. Don't let the fear of leaving your business stranded hold you back—tune in now and get ready to unwind without compromising your business's success!Follow Sincere Copy on Insta: http://instagram.com/sincerecopyVisit our website to subscribe to our newsletter, and check out our freebies and tools: http://sincerecopy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

In this episode of Sincerely Yours, marketing strategist, designer and founder of her own multidisciplinary marketing business, Samantha Chua, reveals the secrets to creating irresistible call-to-actions that drive conversions and boost your business's success. Whether you're a small business owner, entrepreneur, or marketer, mastering the art of crafting compelling CTAs is essential for driving action and achieving your marketing goals.Join Sam as they take you through the seven key steps to creating a call-to-action that leaves a lasting impact on your audience. From defining your goals and understanding your target audience to create clear and actionable CTA copy, you'll discover practical strategies and proven techniques to optimise your CTAs for maximum impact.But it doesn't stop there Sam also delves into the importance of eye-catching CTA button design, incorporating urgency and FOMO (Fear of Missing Out) techniques, and the crucial process of testing, tracking, and optimising your CTAs based on data-driven insights. By continuously refining and improving your CTAs, you'll stay ahead of the competition and drive higher conversions.Join us for this insightful episode and unlock the power of irresistible call-to-actions. Tune in now to learn the 7 steps that will transform your marketing game and take your business to new heights.Follow Sincere Copy on Insta: http://instagram.com/sincerecopyVisit our website to subscribe to our newsletter, and check out our freebies and tools: http://sincerecopy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

A little intimate, a little uncomfortable. This is my story. In this candid episode, I share some highs, lows, and valuable lessons learned along the way. From the initial spark of inspiration that ignited my passion for marketing to the early struggles I faced as a new migrant in Australia, this is an honest and unfiltered account of my experiences. Discover my endless and kind of not very successful pursuit of work-life balance and my exciting vision for the future. Whether you're a budding entrepreneur or seeking inspiration in your professional life, I hope this episode fuels your passion and know that you're not alone in your journey to achieve your version of success.Follow Sincere Copy on Insta: http://instagram.com/sincerecopyVisit our website to subscribe to our newsletter, and check out our freebies and tools: http://sincerecopy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

In yoga, the practice of authenticity is about being true to oneself and living in the present moment. The same principles apply to branding. When building a brand, it's important to stay true to your values, your mission, and your unique voice. Authenticity is not just a buzzword; it's the foundation for building a strong and meaningful brand.In today's episode, we'll explore the benefits of authenticity in your branding strategy, how to leverage authenticity in your marketing and dive into a few case studies of authentic branding. Follow Sincere Copy on Insta: http://instagram.com/sincerecopyVisit our website to subscribe to our newsletter, and check out our freebies and tools: http://sincerecopy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

Join me this week as we continue the conversation around email marketing and shares tips to create effective email marketing pieces. The episode covers the elements of an eye-catching email, tips for writing email subject lines that your subscribers will want to open, what to do if your emails end up in your subscriber’s junk folder, and some key metrics to track and evaluate your email campaign. We'll also talk about four key points to remember when creating one that will grab your subscriber’s attention, and tips to create an engaging email design, including adding your logo, brand colours and fonts, and aligning your design with your visual identity.This episode's tools and freebies:http://canva.comhttp://colorpalettes.netDownload my PDF Guide to Email Success Follow Sincere Copy on Insta: http://instagram.com/sincerecopyVisit our website to subscribe to our newsletter, and check out our freebies and tools: http://sincerecopy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

In this episode of Sincerely Yours, we dive into email marketing rules. Learn about the fundamental rules and regulations of email marketing campaigns in Australia and Europe. We discuss the Australian Privacy Laws and the Spam Act, which companies must comply with before conducting email marketing campaigns. We also cover the requirements for subscribing and unsubscribing and the GDPR opt-in regulations. Finally, we share excellent tips and tricks to ensure businesses comply with legal requirements to avoid significant consequences. Whether you are a business owner, content creator, or marketer, this podcast episode will help you cross the t's and dot the i's to ensure your email campaigns are compliant and you're protected from disputes arising from data issues. Tune in to this episode to learn more about email marketing rules!If you like this episode, join our VIP list to access my free guide to email marketing success, coming soon: http://sincerecopy.com/contactFollow Sincere Copy on Insta: http://instagram.com/sincerecopyVisit our website to subscribe to our newsletter, and check out our freebies and tools: http://sincerecopy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

In this episode, we'll be discussing the recent ban of TikTok in various countries, how it affects businesses and creators who rely on the platform for their marketing strategies. We'll dive into what the ban REALLY means and explore how businesses can take back their marketing power. We'll also discuss alternative platforms that businesses can use to reach their target audience. Whether you're a small business owner or a seasoned marketer, this episode will provide valuable insights into the world of social media marketing and how you can navigate the challenges that come with it. So tune in and learn how to take back your marketing power!This week's episode's show tools and resources:carrd.io referral link: https://try.carrd.co/hccbhzys (or use the code HCCBHZYS when signing up or upgrade to a PRO plan)Exclusive VIP list to access my free email marketing guide: http://sincerecopy.com (scroll to footer to sign up)Follow Sincere Copy on Insta: http://instagram.com/sincerecopyVisit our website to subscribe to our newsletter, and check out our freebies and tools: http://sincerecopy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message

Welcome to the first episode of Sincerely Yours! Nice to meet you. I'm a marketer for over 10 years, a mother, writer and content creator. I'm a newbie at this whole podcasting thing, but I am inspired to create authentic content that connects with creators and business owners. In this pilot episode, I share some of my inspirations and what to expect from Sincerely Yours podcast. Follow Sincere Copy on Insta: http://instagram.com/sincerecopyVisit our website to subscribe to our newsletter, and check out our freebies and tools: http://sincerecopy.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/sam---sincere-copy/message