Today we have the pleasure to host Tom Rossi, co-founder of Buzzsrprout, and Alex Sanfilippo, founder of Podmatch, and chat about something people in our industry do not talk about. The hidden value of long form content creation. These chat was so fun, and full of incredible insights from two of the BEST in the industry. Together they pack decades of content, long form and podcasting experience. They have seen thousands of creators and business owners succeed and also fail in the industry. They are up to date with industry trends and have the 50,000 feet view most of us in the field miss. Today you will learn about, the difference between extracting real value and monetization. The “listener a day” strategy Alex uses for his own platform and is highly effective to grow audiences. Why a smaller show can be more profitable that big shows, and how a company like Buzzsprout improves on processes every single day with the help of two stickers. This episode is truly a masterpiece, and can’t wait for you to dive in with us. Timestamped Overview: 00:00 Global podcast market valued at $18.5 billion. 04:29 Assigning value to podcasts based on downloads. 07:44 Podcasts essential for industry recognition and connections. 11:05 Podcaster making $1M per year seeks sponsors. 15:46 Creating high-quality audio content requires investment. 16:38 Promote what helps, educate to succeed. 21:23 Success requires effort and consistent hard work. 25:06 Simplified content creation process for podcast launch. 26:01 Efficient process leading to enjoyable podcast production. 32:02 Self-awareness and content audit drive focus. 34:46 Balancing life, prioritize big events, Jesse Isler. 37:07 Prioritizing time management and energy for podcasting. 41:23 Patience and persistence are key in education. 43:01 Serve independent podcasters, inspire and change lives. 45:50 Don't downplay the impact of podcasts. Valuable! Connect with Alex: Facebook Podmatch Connect with Tom: LinkedIn Buzzsprout Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever wonder how some content creators skyrocket their growth and create a buzz around their brand? Here's the secret—smart growth partnerships! Today Content is Profit, we debrief a call I had with our partners from Hubspot. We talked about a few ways you can approach your platform growth, and how you can present a great opportunity to potential investors. First up, do your best to diversify your content. Instead of sticking to one format, why not multipurpose your core content across audio, video, and text? A lot of people are talking about this one, but we see just a few executing correctly. Take advantage of this! Next, we talked about how important is a multichannel strategy. It's not just about being everywhere; it's about being where it matters most. By collaborating with partners who share your vision, you can cross-promote and tap into new audiences seamlessly.... the best part, is not that complicated ;) We also touched on the power of centralizing your efforts. Having a dedicated hub for your content, like a website that showcases your work and dives deeper into your topics, can draw in more organic traffic and keep your audience coming back for more. Again, most people preach this, but hard to execute. We share a very simple way for you to get started today... no lie. Lastly, Personal Branding made an appearance. Connecting with your audience on a personal level by showing the real people behind the content humanizes your brand and builds stronger, more meaningful partnerships. (Spoiler alert, this is not for everyone) Ready to take your content strategy to the next level and forge partnerships that propel your business forward? Enjoy! Timestamped Overview: 01:30 Maximizing impact through strategic multimedia partnerships. 03:28 Company investment in platform for long-term growth. 10:11 Sustainable workflows, investment in long-term success. 11:01 Simple solutions for sustainable multimedia content creation. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever feel like your business is stuck in a rut or you're not making the most of your customer connections? Natalie, an expert in streamlining operations, has some fantastic insights on how tweaking your processes and really understanding your customer journeys can make a world of difference. We dove into everything. From cutting down customer dropout rates to using the latest tech tools to make managing your business a breeze. (My dream haha! Natalie shared how improving her onboarding process slashed her dropout rates from 10% to just 3%! She talked about the importance of making those first customer interactions smooth and engaging, and how to actually do that. We also explored tools some tools (ewe know you love that!) Natalie also shared tips on building deeper customer connections. She shared two things you can do today without spending a dime! If you're ready for some small but powerful changes that can take your business to the next level, check out this episode with our freind Natalie Skinner. Enjoy! Connect with Natalie: Website Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with Luisda: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Do you ever feel overwhelmed by the crazy demands of social media? Today we spoke with our friend Katie Brinkley, fellow Podcaster, agency owner, and author of the book The Social Shift. She shared her unique approach to social media strategy that promises to simplify your life and drastically improve your business's reach. When I first heard her strategy it seemed like the complete opposite of what we’ve always talked about, but the more I listened, the more complementary they became! Imagine boosting your engagement by up to 1100%! This is her simple framework can help you achieve! Katie's 4-post method isn't focused on increasing quantity but on enhancing the quality of your posts. We began by fixing the awareness problem. We pinpointed the real challenges your audience faces. Then, we crafted messages that deeply resonate with them. We also chatted about how to create and maintain an actual loyal and engaged community! We wrapped the show by walking through the last step and digging deep into how to actually execute this in just 30 min per day. It is a no brainer! Katie's strategy is designed to slice through the clutter, align each post with a specific purpose, and drive tangible results—all while preventing burnout. We had a blast and learned a ton! Are you ready to shake things up? Timestamped Overview: 04:45 Challenges facing business owners and sports parents. 08:35 Content should resonate and be accessible to all. 10:28 Consistency and elaboration are essential for growth. 16:07 Creators feeling overworked, prioritizing message over production. 19:12 Creating problem awareness led to successful strategy. 23:57 Struggling with professional creativity and marketing strategies. 25:14 Focused user engagement on various platforms is crucial. 30:33 Engage with ideal clients using high-tech tools. 33:34 Transitioning from content to engagement strategy examples. 35:57 Encourage audience engagement for valuable listener interaction. 38:23 Desensitization to viral content; Power in conversation. Connect with Katie: Website Facebook Instagram LinkedIn Twitter Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ready to unlock the full potential of your business? In this riveting episode of Content Is Profit, we sat down with the incredible Stephanie Kwong, a master at subconscious rewiring, to discuss how tapping into your mind's hidden potential can propel your business forward. Stephanie transformed her own career from six to seven figures, and she’s sharing her secrets on how to supercharge your growth through positive affirmations and hypnosis. Here are the golden nuggets you'll walk away with: Morning & Evening Rituals: Stephanie reveals how to harness the natural hypnotic state we experience 30 minutes before sleep and right after waking up. By using this window to plant success-focused affirmations, you can reprogram your mind for prosperity. Affirmation Consistency: Making affirmations a daily habit can elevate your energy and focus, drawing you toward your goals like a magnet. The Magic of Personal Connections: Stephanie emphasizes the importance of strong relationships. By genuinely investing in others and keeping personal notes, you can build trust that transforms both your personal and professional life. Ready to rewire your subconscious for success? Start by listening to prosperity-focused hypnosis tracks, writing down your achievements in the present tense daily, and making small gestures to deepen your client relationships. Tune in to this fascinating conversation with Stephanie Kwong on Content Is Profit, and take charge of your subconscious tools to grow your business today! #BusinessGrowth #SubconsciousRewiring #EntrepreneurSuccess #StephanieKwong #ContentIsProfit #PodcastHighlights #MindsetShift #NetworkingTips #PositiveAffirmations Timestamped Overview: 00:00 Emphasize impactful work for listeners and viewers. 05:40 Coaching to rewire subconscious limitations for success. 08:57 Consistently sharing online led to audience growth. 11:48 Praise for your beautiful, invested storytelling. 19:38 Attract through landing page, freebie, video offer. 23:39 Identifying struggles, promoting vision, and leveraging insights. 26:16 Overcoming camera shyness, mindset, and action. 28:32 Personal growth is key to business success. 31:02 Overcome fear of imperfection, share content freely. 34:53 Overindulgence in ice cream, procrastination, and self-doubt. 39:33 Using inner work and hypnosis for success. 42:18 Identifies challenges and stresses importance of consistency. 45:07 Protect precious time, control what enters mind. 48:54 Building relationships is key to business success. 52:34 Recognizing and supporting others' greatness is superpower. 55:39 Clear obstacles to create impact and share knowledge. Connect with Stephanie Kwong: Facebook Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever wondered how your content & podcast can do more than just share stories or drop knowledge? Well, we jhad the honor to bring our good friend and studio regular Suzie Becker, who's redefining content creation by weaving community impact into every episode. She's not just talking about it; she's making waves with a model that seemingly merges content creation with philanthropy. Here's the gold: Suzie knows exactly how to mix authenticity with meaningful connections that allow for immediate impact in her community. And guess what? It’s working wonders not just for listener engagement, but also in opening doors to value-aligned deals! She also shared her way to manage content creation fatigue (we've all been there!) If you’re itching to give your content a purposeful edge, or pivot your existing platform to something that truly resonates with your values, this episode is a must listen. Suzie lays down some simple steps to get you started, from finding the right people and sponsors to back your vision, to using top-notch production to keep your audience hooked. Ready to make a mark with your mic? Enjoy! Timestamped Overview 00:00 Honor authenticity and positive impact in relationships. 06:02 Transition to podcast deepened human connection purpose. 08:11 Strong message for community impact and authenticity. 11:33 Overcame challenge of recording without a guest. 15:21 Struggle recording 5 episodes led to improvement. 17:01 Quality sound is crucial for attracting listeners. 21:25 Consistently market and produce content for feedback. 25:22 Advertise, entertain, inform, assist, create, advise. 28:12 Business networking event focused on value increase. 32:37 Delegate operations, content calendar, and monetization needs. 34:53 Essential points: networking, sharing, and ethical boundaries. 40:05 Volunteering, donation, and support for causes. 42:20 Transparency builds trust in authentic communication. 45:07 Last-minute preparation for non-question based show. 47:14 Unlocked core memory evolves through storytelling and resilience. 51:44 Connect with suez.org on Instagram for engagement. Connect with Suzie: Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

This week, we were joined by none other than Vinnie Potestivo, a former MTV executive who has shifted his focus from mainstream entertainment to creating educational and impactful media. His insights are a gold mine for any content creator looking to make a meaningful impact with their work. Vinnie broke down the essence of what makes content truly resonate. It’s not just about catching someone's eye; it’s about touching their heart. He shared how authenticity in content creation doesn't just attract viewers—it builds a community. Reflecting on his experiences with icons like Beyonce, Ricky Martin, and Jennifer Lopez, Vinnie illustrated how their success is deeply rooted in being genuine and directly engaging with their communities. One of the biggest takeaways from our chat was how to leverage platforms like LinkedIn not just for networking, but for leading. Vinnie is all about transforming content into a tool that inspires and exerts a positive influence, fostering leadership qualities within your audience. For anyone out there trying to step up their content game, here’s the sauce: prioritize realness, connect on a personal level, and use your platform to uplift and serve. That’s how you turn your content into something profitable and purposeful. Don't miss out on Vinnie’s authenticity and community building from a true industry pioneer. Enjoy Timestamped Overview: 00:00 MTV Tres features nostalgic shows and leadership. 06:31 Connecting personal experiences to create business opportunities. 08:22 Childhood trauma, superhero powers, close family ties. 10:52 Casting music videos, Christmas special, network collaboration. 14:42 Podcast creators can expand beyond major platforms. 17:55 Inspire to lean into greatness for leadership. 23:26 Rejecting product influence, embracing personal content creation. 27:10 MTV taught importance of being authentic on screen. 29:37 Jennifer Lopez, Diddy, Mandy Moore, Britney Spears, Christina Aguilar. 33:07 Clear purpose and passion influence and inspire. 35:05 Connect on LinkedIn for future collaboration opportunities. Connect with Vinnie: Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter  Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Today we chat with Colin Gray. Our favorite Scottish content creation guru who turned his passion into a thriving million-dollar business. With nearly 3 million blog views a year and a successful software launch under his belt, Colin’s insights are pure gold! He reveals how he started from scratch, his transition from blogging to creating Alitu (an all-in-in-one Podcast maker), and how he maintained momentum in content production for over 14 years. His strategies include rigorous accountability, effective time blocking, and a deep understanding of his audience’s needs. Whether you’re just starting out or looking to scale, this chat is packed with actionable tips on turning content into a profitable business. From his first $5,000 in affiliate earnings to launching a tech startup, his journey is a roadmap to success. Enjoy! Timestamped Overview: 00:00 Blogger hit 3M views, launching Alitu. 03:18 Excited to lead with fun podcast story. 07:02 Fear of forgetting connections in relationships and referrals. 12:15 Blogging covered key podcasting search traffic effectively. 15:20 Affiliate income from honest podcast recommendations. 18:49 Handled 12 clients, but content creation suffered. 19:47 Gratitude for production and its benefits. 25:43 Transitioning to educational space, building community, challenges. 28:18 Discussion on software and content creation process. 31:19 Colin and I discuss content creativity strategy. 34:37 Text advocates for customer relationship building through software. 38:07 Consistency and accountability key to early success. 41:43 Focusing on quality, targeting specific problems. 43:25 Enjoying podcast with interviews and specific topics. 48:20 Creating unique content, profit path, attention to time. 49:12 Create content, build audience, earn over time. Connect with Colin: Facebook Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Are you caught in the crossfire of the quality vs. quantity debate in content production? You're not alone. It's a classic problem that every content creator faces: How to produce enough content to keep the audience engaged while ensuring each piece resonates with quality and purpose. Today we talk about exactly that. Here are some points that can help with your production decission. Strategic Content Creation: Think of content creation as strategic sprints rather than a never-ending marathon. It's about refining your skills through continuous practice and feedback implementation. Similar to how athletes would improve on their skill. The focus here is on intentionality—creating with a purpose and constantly seeking to improve. Leveraging Data for Insights: To truly measure your content's impact, focus on key metrics such as completion rates, click-through rates, and overall engagement trends. This data isn't just numbers; it's a direct reflection of what your audience loves and what they skip. Implement the CPR Method: Introduce the Create, Publish, Reflect (CPR) method into your workflow. Each piece of content is a stepping stone towards excellence. Use this process to make adjustments, learn from each publication, and elevate the quality of your work steadily. This cycle encourages a growth mindset, crucial for both solo creators and teams. Whether you're a seasoned creator or just starting out, embedding a routine of creation, publication, and reflection loop, you ensure that your digital presence not only grows but thrives. Enjoy! Timestamped Overview: 00:00 Posting more on social media doesn't hurt. 04:02 Understanding variance in poker and decision-making. 09:03 Quality versus quantity in content creation and consistency. 12:32 Scholarships, sports, content creation, practice, quality, resources. 15:59 Analyze social media content to improve engagement. 18:09 Seek guidance on resources needed for content creation. 20:09 Analyzing podcast data and audience engagement techniques. 24:21 Hooked on daily wire reacting to comedians. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Today it is a special one as we explore how relationships affect our success in business from an investor, leader, and great father. We are honored to bring Ben Chatraw. He has become a close friend in, and out of the soccer field. He has an incredible story going from running a hedge fund to becoming a faith-driven leader. He really showed us the power of the right, and genuine connections, and how it transforms into business momentum. We talked about: How to recognize authenticity Managing people VS Leading People, and how most people have it wrong The one thing that can help you create bigger margins. How Ben almost died!!! This one is special! Thanks Ben for coming on and sharing your message. Enjoy! Timestamped Overview: 00:00 Passionate welcome to the show about relationships. 04:15 Sharing experiences, relationships, and support in entrepreneurship. 08:18 Balancing networking and authentic connections in business. 12:21 Communication and intuition skills improve with practice. 13:01 "Be interesting, be interested; ask good questions." 16:40 Non-soccer player aims for World Cup. 21:11 Connecting with non-technical dreamers, building internal teams. 25:01 Navigating challenges and opportunities in business growth. 27:37 Manager's skills include relational, accountability, and trust. 30:44 Effective team building through strategic hiring process. 34:56 Prioritize long-term purpose over monetary gain. 38:14 Kids learning through trial and error process. 41:39 Recognizing value of mentorship and relationships. 44:40 Liver transplant governed by critical condition, not waiting. 45:46 Doctor's warning, plea for life-saving transplant help. 51:46 Nurturing relationships is easier than thought. 52:35 Appreciation for inspiring us to be better. Connect with Ben: LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Are you tired of networking that feels like a chore? Or pointless conversations that lead to nothing? Our friend Victoria Chanel changes how we think about professional interactions. She doesn't just network; she connects with purpose. But, what does that mean, Luis? I guess you'll have to listen to today's episode 😎 I promise it is very worth it. Victoria walks us through her Million-dollar relationship blueprint. It has generated some of the biggest opportunities out there, and is very easy to follow. Thank me later. Here are some of the #GoldenBoulders we go over: How to choose the right events to maximize the opportunities How much money to give, or ask, for every referral. The 1%, 2% and 3% rule. How she ended up on a Yacht after an Ed Mylett's party. Her Sanctioned Women Fighting Event that started it all! We loved every second of this conversations. It unpacks a lot of value you often don't see successful people talking about. Some might say relationships are an art and/or a complicated science. But after today, you will have a blueprint to make them consistently. This will impact your business and life in a very positive way! Enjoy! Connect with Victoria: Facebook Instagram Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Hey fam! Today we bring you a very special episode. This person has a special place in our hearts. Katie has been our coach for the last 2 years allowing us to get to a place of harmony mentally, and in the business. She is an incredible human being that has helped many entrepreneurs and CEO's achieve their business and personal goals. Her frameworks allowed so many, including me, to create growth, intention, and opportunities for our clients and team. For the first time in a long time, she is opening the doors and her program to many more, and I can'e be more excited! She has an incredible background in product design, created and grew her own companies, being featured in the cover of Entrepreneur Magazine, while raising a beautiful family! Today she brings the fire and helps us identify the #1 Mistake she sees in CEOs today! We also talk about: The Unexpected Reason This Is Happening How To Repair It With Your Team How To Align Them Around Your Vision Supporting The Team In Being Accountable Powerful Incentives You’re Missing Out On We are trully honored to bring you this conversastion today! Here is the link to her challenge: https://www.empirebuilderslive.com/landing-lc Hope to see you there! Connect with Katie: Facebook Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Recent stats are in. They show an incredible trend: 47% of U.S. people aged 12 and up have listened to a podcast in the last month. That’s an impressive 12% increase year over year, with a significant increase for female listeners. But it's not just podcasts that are gaining ground. Online audio consumption is going through the roof, with 90% of people aged 12-34 tuning in over the past month. These numbers are signaling a shift in how content is consumed. Good news for us, creators. But wait! There is more! OpenAI is stepping up the game with groundbreaking voice cloning technology. It creates “natural” and “emotive” speech from just 15 seconds of audio. This could revolutionize the way we create, but also seems extremely dangerous! They even labeled the technology too risky for wide release during an election year. (Can you imagine the Chaos?) So, we might have to wait a bit longer.... Today's last update is all about Google Podcasts shutting down. A reminder of the ever-evolving landscape of modern digital media. Even giants have to pivot and adapt... have you accounted for this on your content creation? This brings a few interesting questions: With platforms like YouTube already dominating video and audio, what's the future of specialized podcast platforms? Are we moving towards a more consolidated digital media environment? These are some of the things we talk about in today's episode (481). Come join the conversation! Timestamped Overview: 00:00 Growing trend in podcasting, easily accessible content. 04:16 Focusing on show premise and hook efficiency. 08:37 Reject the danger of cloning in politics. 10:39 Be cautious with technology, prioritize ethics and sustainability. 14:03 YouTube content must disclose AI creation process. 16:39 Creating cost-effective content is popular among creators. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Feeling trapped in the relentless cycle of content creation highs and lows? You're not alone, but there's a light at the end of the tunnel. Last week I had a call with one of our good friends and partner in a ¨secret project¨ (might have to listen to find out 😎) Mario Fachini. On that call he asked me: "Luis, How do people actually provide results over a long time with their content?" And oh boy! My thoughts started to race. This was a moment like the one when we created the Publishing Pyramid Framework. We were able to identify 3 big areas that MUST be present for every company and entrepreneur in order to crush it. We've seen it across the industry. From Hubspot, to local successful creators an influencers. These 3 elements are always present. Now, it is up to you to mix and match. How much are you willing to dive into it in order to provide REAL value to your customers. Today you will learn: How to actually sustain consistency (the mother of all metrics) How to provide consistent results to your audience. The more wins they get, the more YOU win. How to actually generate leads for your business. That last one is the one we missed for years! Learn from our mistakes 😇 PS: the name is a work in progress... been watching too much Kill Tony and my inner comedian came out 😂 We can actually see Fonzi blushing on this one... Enjoy! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

82% of small businesses claim referrals as their main source of new business, according to studies (Hubspot) Yet, most businesses don't know how to consistently get them, let alone engage with them. How would you like if we break it down step by step for you? Even with what should we say when asking for one, and even how to structure commissions? Lucky day baby! That's exactly what we will be doing today with, who is becoming quickly a hall of famer at CIP, Josh Tapp FYI, he has been responsible for a lifetime revenue of $30 million just with this one method. Here are some of the questions we answer: Is it a complex or simple system? (you'll be very pleased) What comes after the introduction? How do you ensure those referrals turn into tangible $$$ without seeming pushy? Do we go after equity or cash in big deals? What profit margins should we be aiming towards? What events should we be attending to increase our chances for good deals? We dive deep people! Come and join the conversation. See you soon! Connect with Josh Tapp: Facebook Instagram LinkedIn His Pantheon Community Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Click here to get access to the event. VIP is Free 🤯 Imagine mastering a method that positions you as the go-to expert in your field, attracting clients like a magnet. That's exactly what Deirdre, Josh Tapp and Joe Giglietti are set to teach in their upcoming event starting on Monday. They're pulling back the curtain on creating content that doesn't suck, but actively works to fill your pockets. This event is so good (last one was last month) that we decided to bring Deidre and teach us about the Honey Trap Method! And not only that, but she also told us why VIP is completely Free. You will never going to believe it. Apart from making you more money, everything we talk about today is going to save you a ton of money and resources. Enjoy and let us know if you are joining us on Monday! Click here to get access to the event. VIP is Free 🤯

Are you ready to reject conventional sales tactics? Or thought Sales as a dirty word? Today, Aleasha Bahr, a sales Black Sheep comes at us with her unique process on how to convert 8 out of 10 calls. I'll take those odds every time! Her unique 'Black Sheep Sales Method' is so different from courses and trainings we attended, and to be honest, our instincts have been pointing at it all the time! It shows us that heart of a successful sale lies in authentic relationships, not aggressive pitches. It's all about weaving genuine connections and having a solid process to get the right people on calls. We learned how to: Filter the wrong people out. What are some of the questions we can send ahead of time Her 2 hour secret party that drives customers like crazy! The micro steps everyone can take before every sales calls. This isn't just a sales tactic; it's a movement towards a more ethical, enjoyable, and effective way of engaging with clients. By the end of this episode you will have a clear roadmap on how to approach your relationships in order to create lasting impact in your business! Enjoy! Connect with Aleasha: Facebook Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever find yourself wondering what it really takes to make your content stand out in an endless sea of digital noise? Well, buckle up, because today we chat with Junaid. Junaid is our go to guy for all things studio, visuals, and production automations. We met a couple of years ago, and always run into him in every single content conference. From iPhone production to fully autonomous remote studios, he is the guy. His secret? It's not just about dropping some dollars on the fanciest camera out there; it's about understanding the profound impact of elements like lighting and audio. (And it might be cheaper than you think!) We talk about the balance between your message and the quality of the production, and what that means for your wallet. Discover why impeccable audio can make or break your podcast and how even modest investments can drastically enhance your production value. Content doesn't have to be a struggle. Also, for those a bit more advanced, Junaid shares how a dedicated studio space can streamline your creative processm, making it easier than ever to produce consistently high-quality content. And as a bonus, he's sharing a free resource that outlines the 7 stages of home studio evolution, a must have for every content creator. Timestamped Overview: 04:57 Striving for high quality production and messaging. 08:55 Tech review - computer works, production ecosystem, message help. 10:09 Overcame production challenges, improved consistency, upgraded equipment. 14:29 Pandemic spurred iPhone video production and book. 17:53 Transition from home studio validated hard work. 20:22 Importance of content reputation for online personalities. 22:48 Creating great content requires practicing and refining. 26:19 Creating content aligned with personal style is crucial. 29:39 Importance of proper lighting for video content. 32:45 Position yourself by window for best lighting. 36:59 Visual aesthetics and background: important for hobbyists. 38:58 Start now, connect, attract, engage, and grow. Enjoy! Connect with Junaid: Facebook Instagram LinkedIn X Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever feel like you're spinning your wheels trying to grow your podcast? You're about to get a masterclass from someone who's been exactly where you are and catapulted to the other side. Meet Kevin Chemidlin. He hosts Grow The Show Podcast and has achieved $2.5 million in podcast related sales! All thanks to his podcast growth strategies #JuicyJuicy Kevin shares with us how he got to that point. From his first 120 painful cold calls to the incredible event he is hosting next week to help all of us creators. His golden rule? Lock in on one growth strategy at a time. It's easy to get lost in the sea of advice out there, but let's keep it simple people! We get into the meat of growth with his favorite 3 levers. The best part? You can start today getting results! And as a bonus, we also go over a fail proof podcast pitch hack! What a banger. Enjoy! PS: you can go to https://www.growtheshowlive.com/bizbros for a special invitation to his event! See you there! Timestamped Overview: 00:00 Excited introduction, impressive tall successful entrepreneur. 03:11 Fonzie grows podcasts, loses weight, inspires. 08:35 Certain podcasts need a high-ticket coach. 09:35 Engaging community, exploring content, launching mini show. 13:54 Choose 1 strategy and commit for success. 15:50 Increase sales, control leak, tactics, educate. 20:48 Engage in valuable content with personal energy. 23:51 Tips for podcasters: create valuable social media content. 25:21 Share podcast, change "sell" to "help", useful. 28:38 Pitching to podcasts is challenging due to competition. 33:20 Build relationships to access new opportunities easily. 37:25 Podcasting helps clarify thoughts, improves market differentiation. 38:35 Anticlimactic experience, YouTube drove unbelievable podcast growth. 43:28 Recognizing quality content and artist's creative process. 45:09 Five days diving into podcast ladder levels. 47:59 Ask Kevin to help you reach goal. Connect with Kevin: Facebook Instagram LinkedIn His Growth Event Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever felt like the key to growing your business sits just right there in front of you? Well... hold on tight. Our friend Josh Tapp, the mind behind the Pantheon Community and the Lucky Titan Podcast (Top 50 in Marketing Charts), just shared the same blueprint that allowed him to generate over $50 Million in just a few years! Yes, you heard that right... $50 Million. The dude is not even 30 years old. I first hear him speak at an event by our friends at Capsho, and could not believe my eyes. The guy, was just there sharing everything.... without slides, just a whiteboard and his simple blueprint. I could not write fast enough. "It can't be that simple" I thought to myself. "It has been in front of me this whole time!" In our journey to scaling our companies, agencies and communities, we often overlook the most powerful tool at our disposal: authentic relationships. That's why we decided to bring Josh on. We needed to dive deeper and... oh baby! we dove deep. He shared everything and more (also, part 2 coming soon!) Josh shows us how nurturing genuine connections isn't just good karma; it's smart business. Picture this: wealthy individuals and decision-makers are on the lookout for more than just another service. They're seeking time-saving, life-enhancing solutions wrapped in meaningful relationships. And here's where the magic happens: by shifting the focus from selling to connecting, you're not just opening a dialogue; you're building a bridge to high-ticket sales and much more! (Little Plug: A Podcast is a great way to do this. If you have any questions, just reach out) But wait! There is more... Josh shares the one question he asks to every single person he meets. This question sparks curiosity, intentionality, and opens up for many opportunities It also allows you to present your solution as a natural progression, not a sales pitch. Proven strategy right here for you to take and implement... today! Enjoy! Connect with Josh Tapp: Facebook Instagram LinkedIn His Pantheon Community Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.