Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Ever found yourself agreeing to speak for free, only to wonder if it's truly worth your time and effort? In this episode, I review my tried and true approach to strategically negotiating for paid gigs, emphasizing the significance of knowing your value and the event's dynamics. Are you a Speaker?I've created a "LinkedIn for Speakers Checklist" which you can download here: https://www.mellermarketing.com/linkedin-for-speakersLinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

A live chat with Brenda Meller and Kerry Barrett on "How to Pitch, Land, and Use Media for Brand Visibility" LINKS MENTIONED:http://www.kerrybarrett.com/resourcesConnect with Kerry: https://www.linkedin.com/in/kerrybarrett/ Download my 15 LinkedIn Profile Tips Checklist:https://www.mellermarketing.com/listLinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Michelle Zink - Coach to Women Business Owners TIPS we covered include:▪️ Setting up a company page. Video + blog: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedin-free▪️  Swapping out marketing messages in your LinkedIn Header ▪️  The previewable area of your LinkedIn headline▪️ And more! Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/listLinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Here are the key takeaways from the podcast discussion about Leveraging Book Content for Effective Marketing with Pooja ArshanapallyMarketing Strategy:• Start repurposing content on the platform where you already have the strongest presence/ROI• Test different platforms for about a month to measure effectiveness• Begin marketing 6-12 months before book launch to build anticipation and engagement• Consider the book as part of your overall business strategy, not just focus on book sales• Be consistent with posting and build relationships before pushing salesContent Repurposing Tips:• Break down chapters into bite-sized pieces for social media posts• Share content that didn't make it into the book as supplemental material• Create different formats (video, text, graphics) to reach different audience preferences• Use square images that work across multiple platforms• Don't worry if you've shared all the content - people prefer having it collected in book form• Focus on one book at a time if topics are different, or combine if themes are similarPlatform Selection:• Choose platforms based on where your target audience spends time• Test multiple platforms but track results to determine effectiveness• You don't have to be on every platform - focus on what works for you and your audience• It's okay to avoid platforms you strongly dislike, but consider stepping out of your comfort zoneContent Ideas:• Pull quotes from the book• Share testimonials• Create carousel posts explaining concepts• Develop series based on individual chapters• Share statistics and factual statements• Include behind-the-scenes content about writing processGeneral Advice:• Don't be afraid to repeat content - people appreciate repetition• Use content repurposing to support broader business goals beyond book sales• Build relationships with audience before pushing sales• Treat online marketing similar to in-person networking - build relationships first• Consider getting help with content repurposing if needed through consultation or execution servicesLinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

In this episode, I answered questions about LinkedIn and social selling. How many unique users are on LinkedIn compared to other platforms like Twitter, Facebook, and Instagram?What is the difference between connecting and following on LinkedIn?What is the ideal number of hashtags to use on a LinkedIn post?Are LinkedIn polls as effective as they used to be?How can I identify people who have viewed my LinkedIn posts but haven't interacted with them?Why are LinkedIn ads more expensive than Google Ads?What is the minimum amount of LinkedIn activity to look for in a potential prospect?How can I effectively grow my LinkedIn network after a hiatus?What are the best practices for using LinkedIn to promote speaking opportunities?LinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Barb Nangle, who is a coach and speaker: https://www.linkedin.com/in/barbnangle/TIPS we covered include:▪️ Having a zoomed in Headshot Photo, focusing mainly on your face▪️  Being intentional with your marketing message in your LinkedIn Header Image and changing the message periodically▪️ Linking your company page to your profile▪️ Suggested LinkedIn Headline updates▪️ And more! Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/listOR if you're a speaker:I've created a "LinkedIn for Speakers Checklist" which you can download here: https://www.mellermarketing.com/linkedin-for-speakersLinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Thinking of hiring someone to help you with LinkedIn? BEWARE of the so-called "LinkedIn Experts" who really aren't! In this podcast, I review these 14 Signs that Your LinkedIn Trainer Isn’t a LinkedIn ExpertOutdated headshot photo or photo isn’t zoomed in.URL is not simplifiedHeader isn’t optimized: information is hard to read on mobile; photos aren’t relevant for ideal target audience; name is larger than most other text in the header image.City instead of metro areaCompany page or education has a gray avatar in their top header cardContact info doesn’t have any websites, or websites are invalid / outdatedAbout statement is about them, not about how they help their clients.About statement is missing personal information; it’s all about their company only.Featured section isn’t enabled at all OR has outdated links (1+ year old)They aren’t posting at all, or they are posting more than once a day.Their posts aren’t getting any comments or they are ignoring comments on their posts. They aren’t spending any time Commenting on their connections’ posts.They are missing a CTA in their experience section.Zero recommendations received or given OR no current recommendations received or given (in the current year).LinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Welcome to our LinkedIn Trifecta Talks! Speakers:Brenda Meller, LinkedIn CoachMichelle B. Griffin, Personal Brand PR StrategistMichelle J. Raymond, B2B LinkedIn SpecialistKey Points:LinkedIn Games: All three speakers found the new LinkedIn games to be confusing and a bad user experience. They questioned their value and suggested LinkedIn focus on improving existing features.The speakers discussed the games' complexity and how they distracted from more productive LinkedIn activities.Mobile Video Feed: Brenda, a beta tester, has limited experience with the feature and finds the content irrelevant. Michelle B. Griffin dislikes the short attention span nature of video feeds. Michelle J. Raymond expects the feature to be monetized heavily with ads. They all agree it feels like a copycat feature from other platforms. Brenda mentioned that the feed is difficult to find on the mobile app and lacks a clear purpose. Michelle B. Griffin expressed concerns about its impact on attention span and productivity. Michelle J. Raymond predicted that LinkedIn would use the feature to increase ad revenue.Premium Pages: Brenda has not seen the option for her pages, while Michelle J. Raymond finds the features underwhelming. They believe LinkedIn should have done better user research and offered features page admins would actually pay for. Brenda suggests LinkedIn involve LinkedIn coaches and trainers in discussions about platform development.Michelle J. Raymond shared her disappointment with the limited features offered by Premium Pages, which she felt were not worth the cost. She suggested that LinkedIn should have consulted with page admins to understand their needs.Books / Other Projects: Michelle B. Griffin is writing a book titled "Standout Women: How to Become an Authority in Your Space". Michelle J. Raymond is focusing on refining her existing work, including her co-authored book "Business Gold: The Ultimate Guide to LinkedIn for Business". Brenda Meller has launched a new membership program called Marketing with Meller, as well as continuing to launch her course "The Recipe for Social Selling on LinkedIn".Michelle B. Griffin discussed her experience writing her book and the challenges she faced. Michelle J. Raymond shared her plans to focus on refining her existing work. Brenda Meller talked about the benefits of her new membership program.Future Plans: Michelle J. Raymond is speaking at a conference in Denmark about LinkedIn company pages. Brenda Meller highlighted the value of her LinkedIn course and webinars for those looking to improve their social selling skills.Areas of Focus:LinkedIn Best Practices: The speakers provided insights on effective LinkedIn strategies, including content creation, networking, and lead generatioLinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

A live chat with Brenda Meller and Deanna Russo on "How To Use LinkedIn Like a  Big Networking Event"Originally aired: Tuesday, April 23, 2024 at 12:05 pm ET.Connect with Deanna:➡️ Website: https://leverageupllc.com/➡️ LinkedIn: https://www.linkedin.com/in/deannarusso1/UPCOMING LINKEDIN LIVE Interviews by Brenda Meller of Meller Marketing:➡️ https://www.mellermarketing.com/upcoming-live-interviewsFOLLOW BRENDA MELLER:➡️ LinkedIn: https://www.linkedin.com/in/brendamellerLinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Leah Goldman https://www.linkedin.com/in/leahgoldman/TIPS we covered include:▪️ Creating a company page▪️ Considering using a professional Headshot Photo to create credibility and trust▪️ Ensuring your headline contains keywords appealing to your ideal target audience and describing your services ▪️ And more! Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/listLinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

A live chat with Brenda Meller and Kendra Corman on Yahoo and Google Email Deliverability RequirementsOriginally aired LIVE on Tuesday, April 9, 2024Questions Kendra answers during the podcast:What are the requirements for Yahoo and Google email deliverability? (3:44)What is the difference between a DMARC and DKIM code? (4:52)Does the one-click unsubscribe button at the top of the email unsubscribe from the entire list or mark it as spam? (6:58)How often should small business owners and solopreneurs clean their email lists? (9:09)What is the impact of inactive subscribers on email deliverability? (9:00)What is a good open rate for emails? (12:55)How can recipients mark emails as safe senders to avoid the junk folder? (14:54)What is the best way to get people on an email list? (16:55)What are the three most important things to consider when writing an email subject line? (19:58)Are there any tools recommended for testing email subject lines? (20:58)LinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

In this episode, I discuss that I reached 67,000 followers on LinkedIn for the 2nd time. Main points I discuss:Follower Growth: I recently reached 67,000 followers on LinkedIn for the second time.LinkedIn's Data Purge: I experienced a drop in followers due to LinkedIn's removal of fake accounts in 2023Tracking Follower Growth: I use Shield Analytics (use my code to get 10% off: https://www.shieldapp.ai/?via=brenda) to track my follower data and identify trends.Quality Over Quantity: I focus on creating valuable content for my target audience rather than just aiming for a high follower count.Celebrating Milestones: I'm excited to continue growing my LinkedIn following and reaching new milestones.Key Takeaways for YOU:Track your follower growth: Use tools like Shield Analytics to monitor your progress and identify trends.Focus on quality followers: Prioritize creating valuable content that resonates with your target audience.Celebrate milestones: Acknowledge your achievements and share them with your followers.Be patient: Building a strong following takes time and consistent effort.Learn from your data: Analyze your follower data to understand what works and what doesn't.LinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Sybil Stewart. https://www.linkedin.com/in/thesagestewart/TIPS we covered include:▪️  Being intentional with your marketing message in your LinkedIn Header Image and changing the message periodically▪️ Having a zoomed-in Headshot Photo, where your face is 50-60% of the circle▪️ Suggested LinkedIn Headline updates, including the use of emojis▪️ And more! Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/listLinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

This was a panel discussion on "Speaking Strategies for Solopreneurs" with Jenn Espinosa-Goswami, Barbara Boldt, and Bobbie CarltonRegister to watch the playback and get presenter resources mentioned in this podcast episode here: https://www.mellermarketing.com/shiftHere are some of the key questions discussed during the panel discussion:How do I find paid speaking opportunities?How do I monetize my speaking engagements?How do I sell myself to a meeting planner?What resources do I need before I start looking for speaking opportunities?Should I publish a book before or after I start speaking?What kind of speaking opportunities should I be looking for?LinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Michelle Gilbert. https://www.linkedin.com/in/michellebgilbert/LinkedIn Profile Tips from Brenda MellerHeadshot and Banner:Update your headshot regularly.Incorporate your logo into the banner for branding.Keep the banner visually appealing and relevant to your target audience.Consider changing the banner periodically to keep it fresh.Headline:Experiment with different wording to make your headline more engaging and optimized for search.Use keywords that your target audience would search for.About and Experience Sections:Highlight your expertise and how you can help your clients.Don't be afraid to repeat key information in both sections.Include a call to action in your Experience section to encourage engagement.Skills:Use skills strategically in both sections to improve your profile's visibility.Focus on the top five skills that are most relevant to your work.Consider using fewer skills in your Experience section to avoid truncation.Additional Tips:Post regularly to maintain a strong online presence.Consider adding a downloadable resource or email signup option to your profile.Use a consistent tone and style throughout your profile.Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/listWatch this on YouTube: https://youtu.be/gJ1_-X-KuO8LinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

After a brief break from episodes -- I'M BACK! Key topics discussed in this episode:Reason for podcast hiatus: Increased workload and events, especially after back-to-school season.Balancing podcasting with business: Struggles of maintaining a regular schedule while focusing on client work.Seasonal fluctuations in business: Experiences of ups and downs in revenue throughout the year.Strategies for managing expenses: Adjusting spending based on income levels.Self-care and burnout prevention: Importance of rest and relaxation, as exemplified by a recent hammock experience.Future plans for the podcast: Incorporating audience questions and expanding on LinkedIn topics.Call to action: Encourages listeners to subscribe, review, and suggest topics.LinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Unlock the secrets to mastering your niche with marketing coach Avivit Fisher in this episode of Enthusiastically Self-Employed. Connect with Avivit:https://www.linkedin.com/in/reddstrategy/ https://www.reddstrategy.com/Learn how Avivit successfully transitioned from a generalist in the marketing field to a highly specialized coach for therapists in private practice. She shares her journey, recounting the strategic decisions and challenges she faced along the way, including her attendance at a mental health marketing conference that validated her choice. This episode promises valuable insights into the importance of understanding your target audience and the competitive landscape to carve out a niche that aligns with your passion and expertise.Discover practical strategies for building trust and collecting testimonials, essential elements for establishing credibility in any niche market. Abhavit dives into the specifics of how she built trust within the mental health field, from presenting workshops to gathering and leveraging client feedback. We provide actionable advice for new coaches on effectively using testimonials to enhance visibility and reputation, particularly through platforms like Google Business Profile. This chapter is perfect for those looking to understand the importance of client-centric approaches and the power of reviews in creating a reputable business presence.Lastly, explore the critical role of certifications and the impact they have on building credibility in niche coaching. Hear Abhavit's experience transitioning from a decade-long career in marketing and graphic design to becoming a niche coach for therapists, highlighting the importance of leveraging existing skills. We discuss the balance between theoretical education and practical experience, and how to structure your online presence to attract your ideal clients. With tips on becoming a thought leader in your field and the necessity of ongoing engagement, this episode is packed with actionable advice to help you stand out and succeed in your niche market.Originally aired on Tuesday, April 16, 2024 on YouTube: https://youtube.com/live/4G9weR6QJ9QLinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Are you a solopreneur, business professional, or coach / consultant looking to unlock the power of LinkedIn to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Tom Livingston. TIPS we covered include:▪️  Shifting from #OpentoWork to Self-Employed to market yourself as a consultant▪️ Having a refreshed Headshot Photo to ensure you are putting your best (current) face forward in your personal brand development▪️ Using your Header Image to market your consulting expertise▪️ Creating a Company Page (free) on LinkedIn. How to: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedin-free▪️ And more! Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/listLinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Ever wondered how to amplify your business's digital presence without breaking the bank? Join us as Bobby Umar, a renowned TEDx speaker coach, shares how to master the art of growing a multi-platform digital voice from scratch. This talk was delivered at the SHIFT-LIVE-A-Thon event, "How to Build Your Multi-Platform Digital Voice for Your Business." Bobby takes us on his inspiring journey of leveraging social media platforms like Twitter, LinkedIn, Facebook, and YouTube to propel his speaking career and personal brand—all starting with zero budget. Listen to learn about the benefits of a multi-platform strategy, including reaching diverse audiences, driving cross-platform growth, and repurposing content effortlessly. Bobby also shares the latest trends in thought leadership, the power of human-anchored opinions, and why video and storytelling are non-negotiable in today’s digital landscape.Get ready to transform your digital presence with actionable insights from Bobby Umar. He breaks down the six essential steps to crafting a digital voice that genuinely resonates with your target audience, stressing the importance of showing care, delivering value, and anticipating audience needs. Learn how to make your followers feel understood and valued while getting a sneak peek into Bobby's TEDx Mastery Intensive program, which offers personalized coaching calls to help you elevate your game. We wrap up by highlighting ways to connect with Bobby across various platforms and an invitation to explore his business offerings. Don't miss this opportunity to enhance your thought leadership and grow your digital voice with proven strategies and practical tips.Watch the video playback & get the resources from Bobby:https://www.mellermarketing.com/shiftLinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Unlock the secrets to creating standout virtual presentations with our latest episode of "Enthusiastically Self-Employed." Join me as I chat with my VIP guest Shep, Vice President of Technical Services at Rose Pest Solutions, as we uncover practical tips to enhance your on-screen presence. Originally aired: Tuesday, April 2, 2024 at 12:05 pm ET. Watch it on YouTube (pardon the audio & tech hiccups!)CONNECT WITH SHEP:➡️ LinkedIn: https://www.linkedin.com/in/shep-sheperdigian/➡️ Website: https://www.rosepestsolutions.com/➡️ YouTube: https://www.youtube.com/@RosePestSolutionsFrom perfecting your background setup to mastering the art of lighting, Shep shares essential advice that will make your digital presentations not only professional but engaging.Discover how strategic use of natural daylight and understanding the nuances of LED light temperatures can transform your video quality. We delve into optimizing your presentation setup, covering everything from camera angles to the use of props like whiteboards and affordable photography lights. Shep explains the importance of positioning your camera at eye level and creating a backdrop that's interesting but not distracting, using plants and books as effective tools. Don't miss our Q&A segment where common technical concerns are addressed, ensuring you're fully prepared for your next virtual meeting.Finally, we discuss when it's worth investing in additional equipment such as microphones and lighting kits to boost your production value. Learn how a simple whiteboard can double as a light reflector and a note holder, enhancing both your lighting and presentation quality. Shep wraps up the episode with tips on sharing your video presentations effectively on LinkedIn, encouraging you to maintain a positive demeanor and engage your network. Tune in for actionable insights that will make your virtual presentations truly shine!LinkedIn "Power Hours" (Single Session, x4, x12)Each package includes: LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.Review of LinkedIn profile / company page to provide guidance / advice / recommendationshttps://www.mellermarketing.com/powerhour **************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)