Sustainable Winegrowing with Vineyard Team

Vineyard Team

Get the latest science and research for the wine industry with Sustainable Winegrowing. Vineyard Team brings you the experts on resource issues and business trends related to sustainable agriculture to help you put sustainability into practice. Learn more at www.vineyardteam.org. read less
ScienceScience

Episodes

226: #1 Marketing Tip of 2023: The Training Your Tasting Room Staff Needs | Marketing Tip Monday
1w ago
226: #1 Marketing Tip of 2023: The Training Your Tasting Room Staff Needs | Marketing Tip Monday
Employees who are regularly trained and educated report higher levels of motivation, performance, company loyalty, and more. Yet, almost 52% of employees in the food and beverage industry only receive training when they join their organization. Of those that do receive regular training, only 4.5% receive training about their company’s mission and values (TalentLMS, 2019). Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Throwback Thursday Marketing Tip, we’re revisiting the most downloaded Marketing Tip Monday episode of 2023: #178: The Training Your Tasting Room Staff Needs. Why Education Matters If you aren't regularly providing training and education for your staff, especially on your company's mission and values, you're missing out on opportunities to create a stronger, more dedicated team! One way tasting room managers can educate their staff on the company's mission and values is to have continual conversations about what your brand is up to behind the scenes, i.e., your sustainability efforts. Tips from an Insider The hospitality team at Center of Effort can tell you all about the brand’s commitment to sustainability. In recurring staff meetings, the team talk about what’s going on in the winery and in the vineyard, plus what the brand is doing to improve their sustainability. John Gayley, Hospitality Team Member at Center of Effort says there are three big benefits to these conversations about sustainability: Staff know their input matters.The business improves its sustainability.Guests get a richer, more meaningful tasting experience. “Education really enforces the importance of each of our roles in helping Center of Effort stay up on its sustainability efforts,” John shares. “Hospitality staff reinforce the brand. We can highlight our commitment to sustainability more if we understand what we are doing both fundamentally, and the new and exciting things we’re doing to improve. These conversations keep everyone engaged and ready to come up with new ideas.” John often takes guests on vineyard tours. He says that people are “fascinated by what goes on in the vineyard, and by the thought that goes into the sustainable approach.” Visitors love learning about cover crops, irrigation, owl boxes, and more. “When guests talk with a well-informed team member, this helps all of us in our mission of sustainability.” We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!       Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineMarketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
225: California’s Ban on Autonomous Tractors
Apr 18 2024
225: California’s Ban on Autonomous Tractors
An antiquated California law makes the use of autonomous equipment in the vineyard challenging. Michael Miiller, Director of Government Relations at the California Association of Winegrape Growers (CAWG) explains that workplace safety standards developed in the 1970s based on 1940s equipment state that self-driven tractors must have an operator onboard. To update this law, CAWG is working closely with manufacturers and countries that allow autonomous equipment to aggregate data on safety. Automation has many potential benefits to farm workers include developing transferable skills, upward mobility, precision agriculture, and increased safety. Learn about how the law works today and about funding opportunities to train staff. Resources:         117: Grapevine Mildew Control with UV Light 120: Autonomous Drone Vineyard Spraying219: Intelligent Sprayers to Improve Fungicide Applications and Save Money California Association of Winegrape Growers (CAWG) Legislative Action Center California’s ongoing ban of autonomous tractors a major setback Department of Industrial Relations Regulation Title 8 Section 3441 Operation of Agricultural Equipment Electric, self-driving capable tractors roll into California North Coast vineyards. North Bay Business Journal. (Partial pay wall) Frequently Asked Questions Self-Propelled Agricultural Equipment (CAWG Member Login required) Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript Craig Macmillan  0:00  Our guest today is Michael Miiller. He is Director of Government Relations at the California association of wine grape growers. And thanks for being on the program.   Michael Miiller  0:09  Thank you for having me.   Craig Macmillan  0:11  The talk today is where we're at with autonomous tractors as they give a presentation, and you brought up some of the issues we were facing. And I know you've worked on this a lot as well, if you can tell us as of where we are here, end of February 2024. Are we going to get our detractors or not?   Michael Miiller  0:30  That's a really good question. And you can approach them in a whole bunch of different ways. One is we already have them, the technologies there. Now they're being used in many vineyards, across companies around the world. They're also being used in orchards and fields and other commodities. And the reasons for that are in that it's not just economics, it's also about availability of workforce. It's about precision, agriculture, precision, viticulture, making sure that we are good stewards of the land. And it's also about looking to the future, making sure that we have a sustainable industry to grow by grower sustainable vineyard is a huge investment in So on one hand, yes, we already have that. On the other hand, there are continued complications of California law with it. The law states that if you are using self driven tractors, and that's the language in the California workplace safety standards, self driven tractors, then that means that you're supposed to have a driver on board that equipment. So if you have an autonomous tractor that is self driven, meaning that it's programmed to operate without a driver on board, but through electronic means through technology, then you're supposed to have a driver on that board, no matter what. And that law obviously very antiquated. It was, you know, created in the 1970s is one of the very first workplace safety standards in California, is based on 1940s technology. And it's basically targeting for a guided tractors and seeding you mechanisms, as well as irrigation, those kinds of things. And that really targeting the tractors or technology we have today just wasn't even a fathem of possibility back in the 40s 50 60 70. So this is all new logic doesn't address that issue. So in that sense, we're not there yet. But we're getting there.   Craig Macmillan  2:24  Reading up on this topic. But first of all, I can see why it came about. Because I remember growing vegetable fields where people were laying irrigation pipe, and there was nobody in the trenches. And I thought, wow, and then also I thought that was really dangerous is someone who then has to jump up into the tractor to train the roads. So they're putting the wheels and things I can understand that. And yeah, nobody had any idea we'd be here today. So where's the resistance coming from this point from this code from Cal OSHA that coming from the legislature was we're, what's the book that we're reading from?   Michael Miiller  2:57  So it's a couple of things. One hand, while there is resistance for some talk about where where we have embraced, right, where we have people welcoming, you have to remember that the California is the place where agriculture and technology intersect, right? We're largest agricultural state in the nation with a home of great innovation technology. So for these things to come together in California, um, it isn't by happenstance, you know, it's because the technology is here that needs parties here. And people generally understand that this technology, you know, while it seems new, or there's something that is up and coming and in development, it is here already, and it is here to stay. So people do genuinely know that, you know, looking at regulators looking at politicians, they generally get that there is a need to get this right. Okay. So that's the good part of it. The resistance comes in a couple places. One, you have labor unions, who basically fundamentally think that they're gonna lose jobs, technology, right? That for every track that has being driven and remotely, yeah, that's one less tractor driver. And they see that as a job loss in this example. We don't see it that way. We fundamentally believe that in California, there are two tractor jobs for every one tractor driver, you know, we just don't have enough workers to do the job. So in that reality, we're not losing jobs. We're just not. That's just not the reality. And the other part of it, too, we also know that if you take the average person who was working on a tractor and say, Hey, would you rather ride that tractor all day long? Or would you rather operate that tractor remotely from a laptop computer with a skill that is transferable to other industries? I would say more than 99% of those drivers say, yeah, you take me off the tractor. If I can do it remotely? Absolutely. Why would I want to be on the tractor? We don't really see it as a job loss issue. We also see more as a job safety issue. And we know that with technology, the firm is much much safer. It just is because of how the machine is designed to be used. If you're spraying pesticide with it with a machine It is going to be more precise, where it is applied. And it's going to be lesser in amounts and how much is applied. So we think that that is increased worker safety, as well as the basic fact that there's nobody on that tractor, it's less likely that someone's going to get hurt by that tractor. So we really fundamentally believe that is actually as a increase worker safety, increased environmental safety, as well as no job loss. But that is really views are coming from they're fundamentally concerned about job loss, I would never speak for them, you should talk with them yourself. But that's what they testify to in public hearings, then you look at the other issue, the big the bigger public perspective, and the bigger political conversations that happen around it. And we talked about anything that is automated, as far as you know, equipment, vehicles driving around, the first place people go to as those taxis in San Francisco, and they look at it from that perspective, okay. You've got busy roads, you've got hills, you've got curves, you've got pedestrians, you have all of those factors. And then they look at the videos that are, you know, online and computer, you know, YouTube, whatever. And they see those occurrences which, frankly, are very infrequent and not the common occurrence, but they're an infrequent occurrence. But they see those infrequent occurrences and they see them as commonplace, even though they're not. And then they see them, as is something that, you know, applies to all autonomous equipment, all self driven equipment. And in reality, if you're looking at, you know, the tractor moving two and a half miles per hour through a vineyard, when nobody's there, you have a very different situation than, you know, 1000 pound, you know, semi truck going down the interstate for a taxi in downtown San Francisco, was a very different situations. And so we think that we really just look at ag equipment autonomously in a vineyard, because we represent winegraoe growers, that it should be a whole separate conversation from all of the other, you know, autonomous equipment conversations,   Craig Macmillan  7:03  There are autonomous tractors in other states, right, and other countries. So is it possible to bring in these races from these other places, and make an argument that would be persuasive?   Michael Miiller  7:17  That is exactly what we're doing. We believe, whenever you're writing, a workplace safety regulation, this should be based on data should be based on evidence should be based on facts. It shouldn't be based on hyperbolic concerns and discussions, right? Although there's always you know, the the element of people to be safe and where there are concerns. And those concerns or concerns are expressed broadly. Some people I think, take anecdotes and view them as facts or evidence, when in reality, an anecdote is not, you know, conclusive evidence. So we're looking at that evidence from not only other states, but other countries as well. You look over Europe, South America, Australia, New Zealand, I mean, this equipment is in use, and they have data of the manufacturers have. And they put that together, some of the labor unions have resisted that data, they think that if the worker isn't represented by a union, then the worker is afraid to file a complaint or speak up and therefore the data isn't reliable. And in California, you've got less than point 5% of our ag forces represented by a union. Most workers in California don't want to be in a union, they don't see any gain to their advantage in that. In that reality, then it's incumbent on us to come up with all that right data and all that right evidence. And that's what we're doing. We're working closely with those other countries, manufacturers, those countries and others. I recently met with the company from New Zealand, and they were had a very interesting presentation about how they have a robot that goes through the vineyard. And it scans in real time looking for viruses and diseases. If you think of for red blotch, for example, right, the robot will go through it a cup, and then the grower and your manager will get on their computer screen, an image of that vineyard with specific locations of where there's a problem and where it needs to be treated. So that grower can then take a robotic tractor, go into that vineyard the next day, and sprayed just those locations where there are problems. And they're doing that in New Zealand and heavy hills, all kinds of terrain, and they're doing it successfully in a very safe way. And that's evidence that we that we you know, gathering and putting together and we think that that's ultimately gonna be very helpful to us.   Craig Macmillan  9:37  You brought up an interesting point that is certainly talked about autonomous tractors and tractor are mentioned or equipments mentioned in either zero. This is Cal OSHA regulation?   Michael Miiller  9:47  Correct.   Craig Macmillan  9:48  Does this apply to things like automated robots?   Michael Miiller  9:51  Probably because remember, when you're talking about self driven agricultural equipment equipment.   Craig Macmillan  9:56  Yeah, then can be very broad. Interesting, interviewed a number of different posts for the podcast that are working on automated robots to do all kinds of stuff. And this exact problem had really occurred to me.   Michael Miiller  10:10  If you think about it from the perspective of some of the sprayers that are out there now, there's a sprayer that has like three different models. And there is no, you know, driver's seat, there's no steering wheel, there's no accelerator, brake, clutch, gear shift none of that. It's all operated remotely. So even if you wanted to put somebody on top of that sprayer and have it running through the vineyard, there's no place a person to be. It's just not physically possible. Right?   Craig Macmillan  10:39  Where are we have what's coming up next? We're in February 2024. And you had mentioned public hearings and testimony speaking in the Senate, what's the next phase on this topic?   Michael Miiller  10:49  So we're working closely with the manufacturers, we believe that the best way forward is mobile a couple of things. If your viewers are members of the California Association of wine grape growers, we put out a FAQ fact sheet that we think will help growers to use equipment under California law legally in California, in California, the key is that we using that equipment, it shouldn't be anybody else in the vendor, right? If the tractors going through doing his work, just make sure that there's nobody there. Because if you do that, then it is not really a workplace. Remember, the regulation is a workplace safety standard that applies to a workplace. So if there's nobody there is not a workplace, that law doesn't apply to that. And again, I'm not your lawyer. So I encourage you to read our FAQ sheet, but that also talk with your legal counsel and your HR professionals. Make sure that works for your specific situation. Very broadly speaking, if there's nobody in the in the vineyard, then it's not really work because it should be elaborative. But that means you should also keep the records of that, how do you how do you document that there's nobody there and keep your payroll records, make sure it's all detailed, keep time logs about when the machines that use or where it's in use, you make sure you've got all that documented for a minimum of six months. So that if there's ever a citation issue, if somebody files a complaint, you can then say, Okay, here's what you know, here's what we did, here's how we did it. And there's nobody there. Therefore, it's not a workplace, and therefore, there's no basis for the citation. So that's in the short term, because, again, I have visited a number of venues where the equipment is in use. And that is fundamentally how it's often used right now, with nobody around the equipment they the operative late at night, they operate on doing equipment that doesn't really require anybody to be in the vineyard. So it fits what's in practice today is to really look at that separate from a workplace safety standard, because it's not really a workplace. So that's the short term. And the long term, we really got to fix this regulation, we just have to the regulation is goes back to the disco age, for God's sake, right, music has changed. So it's technology. So and so was fashion, right? So yeah, I don't have any bell bottoms anymore. So so we need to think about, you know, how that regulation, you know, should read and how it should apply to just autonomous equipment and what that would look like. And part of that is going to have to come from the manufacturer, industry from the from that sector, because they're the engineers, they're the experts, they know how to do that, right? The agricultural end of it, we can bring all kinds of evidence to bear about why it's needed, and why it's appropriate, why it needs to be updated, the details of the equipment itself, what if defined with equipment is in a way this engineer and how its technology is used, then you have to look at how to operate that equipment safely and what that looks like and how that, you know, operates. And then you go look at where is equipment intended to be used and for what purpose. So you've got to put all that together in a regulation that your reflects the science, not only of today, but also where things are going. So because we have to keep going back and just as regulation of science, develops, technology grows over time, is gonna be a long, long continual investment process of the regulation. And we think it should be written in a way that reflects what's happening today, with also our appreciation of what's coming down the road, is we know that there's more coming. I mean, we're at the tip of the iceberg of what the technology can do right now.   Craig Macmillan  14:35  Oh, yeah, no, you're absolutely right. I the role of humans in this is always the tricky bit. It's kind of an aside, but I'm old enough to remember when laser cutters first came out. It was kind of a panic that you're gonna put an eye on you're gonna blind somebody with these, you're gonna and no, I don't want to shine in my eye but they're all over the place. I use them all the time and they're just they're not illegal. Don't put it in an airplane. Hopefully we can kind of get past some of it. So one of the reasons I say that is, again, I've talked to many guests, they're going full on in this area. And they've got federal funding, like you said, it's being it's being implemented in all over the world. And we need to catch up.   Michael Miiller  15:13  Frankly, if you're a grower in California, and you're not thinking about looking at precision agriculture, and how do you use this technology, you're making a mistake, because it really will benefit every part of the industry. I firmly believe that and it'll benefit our workforce, our communities, everybody involved. Well, another example perhaps for me too, is you mentioned laser printer. The other ones, I remember the 70s When I was a kid, the invention of scanning groceries, the barcodes at the cash register, right? That didn't exist before early 70s. Right. And one of the places where there was a lot of pushback on it was from cashiers, they thought you're going to replace my job with these machines are going to scan the groceries. And if you talk to the average grocery cashier today, they would not want that job otherwise, because it makes their job a lot easier.   Craig Macmillan  16:05  You still need cashiers.   Michael Miiller  16:07  Correct. Yeah.   Craig Macmillan  16:08  Yeah. I mean, that role didn't go away. You know, when I first met you, I saw you give a talk. And I asked you a question. I'm gonna answer this question here. That does a really interesting answer. We're definitely moving this technology direction. There's no doubt of it. When we're talking automation, we're talking robotics, we're talking electrical driven motors, on and on and on, this is going to take a pretty sophisticated workforce to not only operate, but also to maintain nationally or in California, are we bringing people into learn these topics in these areas?   Michael Miiller  16:46  That's a good question. It's a several layered answer. You know, one is one hand. Yes, we are. I mean, when you're looking at some of the manufacturers who are doing some of this product testing, they're making sure that there are people trained to operate their machines, and there's the training themselves as part of the package, when you buy the tractor, you're gonna get some assistance and training your employees to have a part of it as you have Fresno State university, UC Davis, Cal Poly, a lot of community colleges, who are already training in some of this work, they're they're making sure that where there is training of agriculture industry, that that training includes technology, right. They're training people, you know, for all of that, as well as for the marketing in the industry, product, all of it. So the training is already happening as well, or I mentioned earlier, where we know that there's some embrace of this issue, the governor just recently announced that there's going to be a $10 million program at the EDD employment training panel, where there's some money being provided for agricultural employers to train their employees and various things, not just technology, it can be all kinds of different issues. But the idea goes to make sure that we have a sustainable workforce of workers are getting trained in skills that will benefit them through upward mobility, transferable skills, and all of that. And that $10 million is for that purpose. So if you're the if you're the grower, who's wanting to make that change, and move, move from, you know, traditional tractors to self driven automation, whatever kind of equipment you're going towards, you know, it might be an option for that grower to, to apply for a grant for the ETP, to get some funding to train those people in that new skill. So there is a lot of recognition of the need to train workers and to make sure that that people have the skills necessary. One of the big ones you mentioned was how do you maintain these tractors, right, if you've got an electric tractor, you know, that's operating on the battery. And it's a whole different mechanism than if you have a tractor, that's diesel gasoline, you know that how you repair that equipment, how you service equipment, you maintain it, it's a bit of a different skill. So we need people who are trained in that as well as how to operate it. So there's a pretty substantial need for training people. And I think that that's kind of the appeal of it too. Because all those skills are transferable. When we look at our workforce, we see that the average ag worker is getting older and older. That's because we're not bringing in a lot of younger people, right? They don't want to do the ag work, they want to do something different, right? They're more interested and motivated to do other kinds of work. So if we can look at that reality for younger workers and say, how do we make this job more appealing to them? And we're applying these kinds of technologies and skills, they will come back because at work in the 70s is very different than ag work today with this technology. It's just an entirely different thing.   Craig Macmillan  19:46   If there was one thing that you would tell a great or on this topic, what would it be?   Michael Miiller  19:52  I'll start with this. I'm a Midwestern kid. I was born in Sioux Falls, South Dakota. I spent most of my childhood in Iowa and Wisconsin, my tie back to agriculture is from that Midwest experience, right. And my uncle has a farm outside of Mitchell, South Dakota. And I would go help them as farmers and I drive tractor and do whatever he had. He had hogs. He had some cattle, he grew soybeans, corn, alfalfa, all kinds of stuff. He was very diverse in what he did every year. You know, he relied on Mother Nature for rain in new irrigation back there, right? So I remember talking with him after I come out to California, just touching him, see how he's doing? And I asked him, so what's your most reliable crop right now? How are you doing with it? How was how's the industry has environment, it's my most reliable crop right now is a cell tower, that I lease on the corner of my land, that is guaranteed income every year, every year that's guaranteed income. With that in mind, if I talk to a grower today and say, what's, what's the one thing they should really think about, think about where your opportunities are to actually, you know, save money, invest in the future, reduce your cost, and actually create those reliable sources of income and sustainability, right. So if you're looking at things like carbon sequestration in the vineyard, you're looking at cover crops you're looking at, you know, all of that kind of stuff. You're looking at, you know, a technology that is down the road, you're looking at stuff that's coming, and I would pause, take a breath and look at all of that, because there are huge opportunities there is some growers laughed at my uncle for putting up this tower. He's like, Yeah, but this is cash income every month. And I'm good to go with it. Yeah. So yes, I say continue looking at the technology and see how it applies to your bottom line. Because you will be surprised at how much and how big of an advantage it is for growers to actually look at this technology and make that investment.   Craig Macmillan  21:55  I'm from the Midwest, myself. I'm from Iowa, Soux Falls Iowa.   Michael Miiller  21:58  I lived in Waterloo as a kid.   Craig Macmillan  22:00  You're kidding me.   Michael Miiller  22:01  No, Waterloo!   Craig Macmillan  22:02  We need to edit this part out! Well, then you can well, then you really can relate to this. You know, I was involved in farming, I was a city kid. But we had, you know, members of our church, or folks that we knew who had farms and side of town, they had to make some big decisions. Sometimes, you know, depending on the price of corn, they may have to store it, I may put it in a silo. Or maybe I should look at another crop or another type of livestock or something like that. Since that time, we now have farms with tractors that are running on GPS that have intelligent sprayers all programed. And a family can farm quite a bit of ground with again, a lot of safety, but they weren't big investments. They were risks. That's that's what I hear from around other crops. It's like Nope, that was a big jump. But once we did, it made tons of sense, it worked out great. I do want to kind of underline your idea that we should definitely be looking and thinking and doing the math. And then especially as technology becomes more adopted.   Michael Miiller  23:00  Everybody's got to make the decision as a grower by grower or video by vineyard basis. But in speaking in general terms, I think growers would be surprised actually beneficial it is to them.   Craig Macmillan  23:10  Where can people find out more about you in these topics?   Michael Miiller  23:13  You go to our website www cwg.org orgy my email simple Michael at cwg.org Send me a text anytime email I'm easy to get a hold of. The contact information is on the website. And there's some information on there as well mentioned our FAQs etc website and it gets available for our growers and viewers who aren't caught growers should be known I could help you with that as well.   Craig Macmillan  23:39  Okay, sounds good. This today was Michael Miiller. He's Director of Government Relations, California Association of wine grape growers. Thanks for being here.   Michael Miiller  23:46  Thank you so much. Enjoy yoru day.   Craig Macmillan  24:22  Waterloo, Iowa   Michael Miiller  24:24  Yeah! yeah, go cyclones.   Nearly perfect transcription by https://otter.ai
224: Cultivating Female Empowerment at Cambria Estate Winery | Marketing Tip Monday
Apr 8 2024
224: Cultivating Female Empowerment at Cambria Estate Winery | Marketing Tip Monday
When asked to define the 3 P's of Sustainability (People, Planet, Prosperity), Prosperity is often the one gives people pause. But it's such an important leg of the stool! Sustainable businesses develop long-term plans and strategies to ensure they can thrive now and into the future. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Some of the ways businesses embody Prosperity are through: Creating and sticking to a budget.Keeping thorough records.Creating informed and effective marketing plans. A business can also extend their prosperity through collaborative efforts with like-minded groups. When this happens, both parties win. Organizations that partner over shared values benefit by: Pooling resources.Building relationships.Advancing awareness and support for their cause. For example, Cambria Estate Winery is a Business rooted in women’s leadership. Their team partners with organizations that share their dedication to uplifting and empowering women in an incredibly impactful way. Cultivating Female Empowerment Cambria Estate Winery is rooted women’s leadership. Their certified sustainable wines are even named after their proprietors – Barbara, Katherine, and Julia. Did you know that their dedication to recognizing the experiences and achievements of women goes even deeper? Uplifting and empowering women is core to their Business values, and they have a big way of showing it. Every March for Women’s History Month, Cambria selects an organization that aligns with their pillars of climate action and women’s leadership, and pledges $25k to support their efforts. Tamara Bingham, Cambria’s Brand Manager, gets to make the phone call to let the organization know they were selected – a task she says is “probably the most rewarding part of my job.” In 2024, she notified the lead of American Farmland Trust’s “Women for the Land” initiative to pledge their support. Right in line with Cambria’s own sustainable practices, this initiative supports women farmers and landowners in preserving their land and embracing conservatism. Other past years’ partnership organizations include Equity Now, Women’s Earth Alliance, SeaTrees, and Amazon Frontlines. Through these partnerships, Cambria demonstrates their dedication to using the power of their platform to help uplift and empower women everywhere. Their Business practices are founded on their belief that a commitment to sustainability is also a commitment to amplifying the messages of the many deserving organizations working towards a better future. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!       Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineMarketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
223: New Decision Support System for Irrigation Efficiency
Apr 4 2024
223: New Decision Support System for Irrigation Efficiency
If irrigation efficiency is a goal of yours, a new predictive model may make scheduling easier in the future. José Manuel Mirás Avalos, Tenured Scientist at Misión Biológica de Galicia in the Spanish Nation Research Council (CSIC) (MBG-CSIC) in Santiago de Compostela (Spain) is working on a Decision Support System (DSS) prototype for irrigation and fertilization of winegrapes. This computer model accounts for multiple variables including weather, soil moisture, evapotranspiration, soil type, plant spacing, bud break, variety, and wine quality goals to help farmers make more informed irrigation decisions throughout the growing season. Resources:         191: CropManage: Improving the Precision of Water and Fertilizer Inputs 195: Hydrological Mapping: A Vital Component of Effective Water Conservation Plans 213: High Resolution Data from Space Helps Farmers Plan for Climate ChangeDecision Support System for Seasonal Irrigation and Nitrogen FertilizationDecision support system for selecting the rootstock, irrigation regime and nitrogen fertilization in winemaking vineyards: WANUGRAPE4.0Effects of the Annual Nitrogen Fertilization Rate on Vine Performance and Grape Quality for Winemaking: Insights from a Meta-Analysis Fiabilidad de la monitorización del contenido de agua del suelo para determinar el estado hídrico de la vid. (“Reliability of monitoring soil water content to determine the water status of the vine”) -in Spanish José Manuel Mirás Avalos on ResearchGate: José Manuel Mirás Avalos On LinkedIn Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript Craig Macmillan  0:00  Our guest today is José Manuel Mirás Avalos. He is tenured scientists at the Misión Biológica de Galicia and the Center for Spanish Research Council. Thanks for being on the podcast.   José Manuel Mirás Avalos  0:10  Thank you very much for inviting me. It's a great pleasure for me.   Craig Macmillan  0:14  We were interested in talking to you because we saw that you've been working on a pretty interesting type of technology with it with a whole group of folks around the idea of decision support systems, particularly around irrigation, fertilization for grapes, possibly even root stock selection, when I read, first of all, for our audience, what exactly is a decision support system?   José Manuel Mirás Avalos  0:34  The idea behind that decision support system is to provide a within one package in this case is a computer platform in which we use different kinds of information coming from real data coming from models that that are implemented within this platform to provide the users the end users with information to make certain practices easier, or more rational. In the vineyard. In this case, we were centered in this particular case in irrigation and fertilization. And there was another it's not exactly a decision support system is more like decisions help decision making for the rootstock which is a independent from the, from the irrigation fertilization system.   Craig Macmillan  1:27  How does the grower use this kind of tool so I'm trying to make decisions about irrigating my vineyard and how did the tool play into it?   José Manuel Mirás Avalos  1:36  At the moment is just a prototype, the computer program or the DSS for being short? The DSS Decision Support System can give some information very easy to obtain such as the geographical coordinates the plant spacings location about the nearest weather station for instance, and that information and the algorithm which is inside this platform in the user will receive an information okay for this conditions over this growing season, you will have to use that much amount of irrigation to obtain given in this case, we use an indicator of grape vine water status the user can modulate within a wide array of values. So, you can decide okay, I want that, on average, my grapevines in this particular danger go between these and these values of of water potential. And then from this decision support system says okay, in that case, you must follow these instructions that is to get that much irrigation for obtaining full genes. Or you can use less irrigation in order to obtain a given quality parameter in that case was soluble sugars in the grapes.   Craig Macmillan  2:59  How's that algorithm developed? Your modeling is a predictive model, basically, you're saying. The vine is going to respond a certain way over time. How is how is that done?   José Manuel Mirás Avalos  3:10  We've capitalized on previous works from other research groups. And I said that that this work is not my work is I work for in collaboration with several research institutions in Spain with people that have a strong expertise, viticulture, in grapevine  physiology, we capitalize on that, on that knowledge in order to model soil water balance, and adapted to vineyards in this case by using a proxy of the grapevine architecture in order to model vegetative growth over the growing season. So with that, we modulate the evapotranspiration of the vineyard. And from that we calculate soil moisture, according to weather that and using data from experiments carried out here in Spain, with seven grapevine varieties located in different regions of the country, let's say correlate soil water content with a measure of grapevine water status in this case was a stem water potential, which is a measure which is considered here in Europe. Well, in the States, there are some kinds of schools that refer other other types of measuring grape vine water status but in this case here in Spain, A, we proved in a previous work that stem water potential is a modality of great buying water status indicator, which works best for irrigation purposes.   The work that you're basing this on the research that's been done, was it done specifically for developing this model? Are you able to take work that's been done for other purpose And then put it all together to get the algorithm that you want?   It was basically the second option that that you have mentioned, we have extensive experience working on irrigation in vineyard. So we have several, we participated in several experiments concerning different irrigation protocols within the vine. So we let's say capitalize those data from those experiments. And also perform it a couple of experiences during the course of the project, which led to the development of this decision support system.   Craig Macmillan  5:35  Obviously, there's a lot of variation placed to place region to region. And so how do you account for that?   José Manuel Mirás Avalos  5:41  This is a nice question, because it was the most difficult part.   Craig Macmillan  5:45  Yeah, I would imagine Yeah,   José Manuel Mirás Avalos  5:47  For developing this. For accounting this of course, we have weather records from different stations located in different regions of the country, which are close to the vineyards, we use for validating this this model. But we also took into account soil properties such as texture, organic matter, which also vary a lot from region to region, we added two different equations depending on if the soil is calcareous or nor calcareouse, because the hydraulic properties of the soil would be right in case of high calcium carbonate content. But these are the main the main aspects, but there is a parameter within the model that also arise depending on the on the variety, we can imagine this parameter as the threshold of soil water content, until which the given variety of grapevine begins to show signs of water stress. Unfortunately, we could not make a lot of measurements to obtain a wider range of of values for this parameter. According to the data that we have for five varieties, it was very similar, independently of the of the region in which the vineyard is located. So it's more dependent on the variety itself than on the on the location. These are the three main aspects that allow us for four plus eight capturing the variability within within the regions.   Craig Macmillan  7:20  If I was using such a tool, I would give my location that will tell me a lot about what region I'm in, it'll tell me some things. Then you mentioned we put in like the density, the spacing, because that's going to have to what to do with the total leaf area per hectare? Basically, variety, you'd put in varieties as well.   José Manuel Mirás Avalos  7:38  Yes, but for accounting for a variety, we also asked, they use it too, to provide their date of bud break. Because it's different depending on the region and also on the variety.   Craig Macmillan  7:51  Okay, so they'll tell me about the season, we're talking about, like season long recommendations. So at the beginning of the season, I would say okay, this is what I'm shooting for. And I would actually put in this is the the vine water status that I would like this is the lead potential I'd like to see. And then it'll say, okay, based on the historical weather, and based on all these other factors, we believe that applying this amount of water would really have that result eventually.   José Manuel Mirás Avalos  8:18  That is how it works right now planning to adopt it. But we need help from some company or some people who is expert on computer science, we are planning to develop a tool with the aid of some computer science guys or programmers that allow us to divide the growing season in, let's say, to flowering or flower into venison. Verasion to harvest for instance, on the other hand, using four stages, for instance, ranges of water potentials were tabulated more or less. And the objectives are for the wine producing end user, let's say we'll have the curve that is produced by the model, but in this case, divided into four stages and with the theoretical curve that we should have in order to produce a certain type of wine. So we will be able to say ahead or behind the limit. During this specific stage of the growing season. Suppose you have to apply more water or you should not apply water.   Craig Macmillan  9:35  There's a lot a lot of different ways of trying to achieve this. And that's why this one seems to be kind of a new approach. Even if you're in the development stage. It's still a very intriguing concept and how it might be how it might be applied. And tell me more about how do you actually fit these different pieces together because you got work in a vineyard in one region and work in another you got weather information. You found some way correlating these things with the outcome that you're interested in, which is the water potential.   José Manuel Mirás Avalos  10:04  It was kind of difficult but not not so much as as at a first glance, it would be within a soil water balance you have your result is the soil water content at any specific date. But in order to get to that, you need to know the soil water content, let's say the previous day, but you also have already rainfall, you calculate transpiration of the values, the evaporation from the soil is just putting those pieces together that make the thing work. It's It's not so difficult, it's kind of intriguing too, because all these these parts have their equations in the middle to get to them. But in the end is just fit a soil water balance model with with the data from the different, let's say inputs that you have.   Craig Macmillan  10:54  And essentially you as your career actually, I've looked at some of the other things you've done, you do find good fits, you can take multiple variables, this very complicated world. And when you kind of put it all together, you can start to get a picture, you can actually get some fixes to some other variable   José Manuel Mirás Avalos  11:15  Sometimes is easier than some others. So we tried also to model genes, that was very more, much more difficult. We got two nice results. But there was a lot of variation, depending on on climate and in also on the irrigation management. When we validated this other model for dealing with data from from Spain, if I remember correctly, there were poor regions within Spain. It worked well for some regions, but it didn't work for for some others, we didn't get to the solution to get a unique model for all the regions for for GLD. Also, because we combine a deal with dry matter partitioning within the plant.   Craig Macmillan  12:06  Oh, interesting.   José Manuel Mirás Avalos  12:07  Yes. And we did that in collaboration with with American professional.   Craig Macmillan  12:14  Who's that?   José Manuel Mirás Avalos  12:15  Alan Luxo from the from Cornell University.   Craig Macmillan  12:18  Oh, fantastic. Cool.   José Manuel Mirás Avalos  12:20  Yes, because at that moment in time, my supervisor have made it previously researcher stay in at Cornell University with this professor, he began with the with modeling. In that case, it was apple trees. And we adapted that model to vineyards.   Craig Macmillan  12:40  The cross crop work, it's fascinating because you know, grape vines are a very unusual, kind of unique plant cropping world. But they do have a lot in common with other, you know, Woody perennial crops, other orchard crops. And if we can take the research that's done across multiple areas and use it that's really exciting, increases the efficiency and increases the depth of what we can do, which I really, really like, how you validate this model, where you have people try it, and then you'll come out and you'll take measurements or have them take measurements.   José Manuel Mirás Avalos  13:14  For developing the model, we employ that it's a restricted set of that of data, in order to the few parameters that are inside the construction of the model. But we have met so many experiments within the consortium, that we were working on this decision support systems. So we have finally had a set of more than 100 scenarios to validate the model with data collected from the field. In some cases, we have both soil water content and stem water potential. In some others, we only have a stem water potential. So we tested the model against those data. In many cases it worked well. In a few instances, it didn't work well, because of we detected several particularities within the vineyards we use to test the modeling in a given region. For instance, if is you want me to give any an example a specific example, in a region in western Spain southwest, Southwest or Spain, we have vineyard that the field data said that during the summer, it was not as water stress, as the model is saying that it was a fact is a that was occurring is that the vineyard was very close to a river. So it is it is likely that the water table rose within those periods, or that the vine roots were able to reach that water table and the moel wasn't able to capture that. That feature.   Craig Macmillan  14:54  No, but I would imagine if I'm using a tool like that, and I know my sight like can take that kind of thing into account could say, why would a little bit of experience you can say I always know that this recommendation is a little bit higher than what I actually need. But by using that I can say, well, then I'm going to use this number stead. That's kind of the idea. Now, do you see this technology leading to increases in efficiency, reduced water use or just more efficient water use?   José Manuel Mirás Avalos  15:22  I like to seem that, that this is a step forward to auto efficient water use in vineyards. But maybe at this moment is, too let's say it's a scope is too broad. And we have to work on in order to be more specific, or I don't know the word in English.   Craig Macmillan  15:43  Particular.   José Manuel Mirás Avalos  15:44  The idea is that to be able from this from this, let's say decision to port that we have to build more detailed decision support system that allows allows end users to manage irrigation on a daily or we'll be on a weekly basis, but it's still some work to do.   Craig Macmillan  16:07  Yeah, exactly. I mean, this is this is early days, and this tool isn't isn't out yet. So we wanted to talk about the the concept, which is fascinating, which always reminds me of something I noticed when I was doing the research, you mentioned a consortium, when you look up these topics, you'll hit pages that have many, many different organizations listed at the bottom. And I believe you just moved around between a couple that are part of the same group or consortium is what it looks like, how does this work you've got you've got different agencies, you have different educational institutions, you have different departments have different parts of government that are collaborating, they're working together, they're coordinating what they do, is that how this works.   José Manuel Mirás Avalos  16:44  In his particular case, this project came from a network of collaboration, which was funded by the the Spanish government. And that involved, I don't remember how many but maybe 12 institutions that work on different aspects of viticulture, in order to increase the impact of their research that is really done. Because sometimes, I don't know if this happens in the States. But in Spain, we have the problem that many times we work isolated once from the others, and then our research doesn't reach the level of impact that the funding agencies desire. So in order to, to overcome this weakness, the main funding agency for research here in Spain, asks for creating networks of specific topics, between several research institutes, maybe research institutes, but also universities, and in some cases, private companies, but this later is less frequent.   Craig Macmillan  17:58  Interesting. Yeah, it's interesting there's there's more kind of a multi organizational collaboration here in the United States all the time, we've noticed for a particular topic, and some folks are working on this and some folks are kind of working on this and and coming back with things from different regions or different aspects, but they can all be brought into kind of a coordinated outcome for growers is very, very, very, very practical and very exciting. Is there one thing that you would say to a grower regarding this idea of decision support systems, especially around things like irrigation or fertilizers, or one piece of advice or something that they should be excited about or one reason why they might want to consider using such a tool when it becomes available.   José Manuel Mirás Avalos  18:39  Nowadays, the number of decision support system is increasing. There are many companies which are developing tools or recycling other tools coming from other let's say, organizations must be aware that the decision support system generally, which is those that I know that are available on the market are general not specific for a given crop. In order to obtain the best results is is better to have a specific decision support system. So that's for one for the one part. And the second part is that in the end, these are tools to help making decisions, but one cannot disregard the experience of the grower. Of course, in the end these these kind of decision support systems might must be used as a tool. If you allow me to give a recent experience that I have working with a private company, not in the case of vineyards, it was developing a general platform for aiding in irrigation decisions. The final aim that they have is to automate the process of irrigation this can be a little bit dangerous, because if you if you let a model perform the whole process of ollecting that data, make a decision and then execute that decision in the whole process, they can be accumulation of errors that may give a final response, which is not the desired one.   Craig Macmillan  20:15  What you're getting out and you've touched on and what makes sense is it's a decision support. It's not decision, it's not making a decision for you. It's saying, This is what the model says. And you say, Yeah, okay, I hadn't thought of that, or, okay, that works. Or, okay, let's try that. It's not just executing it. I mean, you know, I can imagine I can imagine a world where you would have a decision system that would take all this into account, and then it would open the irrigation valves automatically. And that may not be where we really want to be headed. The human is always going to be the arbiter, that the human is going to be the decision maker, this is about providing the best information to help make a good decision. That's it. And I think that that's really, really crucial, because I am familiar with another variety of other systems. So we look at all this information. And the readings might say, Okay, this is the direction to go, or this is this is what you should do or that, but the grower will say, That's fine for this variety on this root stock on this soil. Absolutely. That works. For me, that makes sense. But we know for a fact that this variety on this root stock on this soil is not going to work because of the experience with all the details. And I've had some very interesting conversations with folks where I'm looking at the database stuff and saying, Hey, these vines look fine, there's plenty of water, the water potential looks great. There's water in the soil, everything seems to be fine. And the grower says, Well, we're going to irrigate. And I'm like, that seems surprising to me. And they say, Well, under this condition, this variety will collapse out of nowhere, when it hits a certain threshold, and I want to make sure we don't get anywhere near that threshold. So that that information was useful for making decisions in one scenario, they make a slightly different decision in another scenario, and literally those two spots are across the road from each other. A lot of similarities between the two but the grower has that has that experience to say yeah, but under certain conditions, this is what's going to happen. And so again, it's about having the best information to make the best choice, but the human is the one that's going to make the call the human is never gonna go away. And I would be really fascinated once you have once this stuff becomes available. I would love to see some research on how people use it, how people use the technology. Where can people find out more about you?   José Manuel Mirás Avalos  22:37  I have profiling on research gate which is a social network for researchers there you can find my All my publications in a no the top is a working over my ground and also on LinkedIn.   Craig Macmillan  22:52  Fantastic. Yep, I found you very easily and you have a lot on there and a whole variety of other topics that we will have don't have time to get to today, but it's really cool work. So our guest today has been José Manuel Mirás Avalos. He is a scientist at Misión Biológica de Galicia in the Spanish Nation Research Council. Spain with the center Spanish Research Council was the one well, thanks for being here. This is really interesting stuff.   José Manuel Mirás Avalos  23:13  Thank you very much, Craig. It was a pleasure for me to talk to you   Nearly perfect transcription by https://otter.ai
222: How Sustainability Sells in a Tough Market | Marketing Tip Monday
Mar 25 2024
222: How Sustainability Sells in a Tough Market | Marketing Tip Monday
Beyond doing good by the environment and your community, your sustainably certified wine grapes differentiate your brand in today’s oversaturated wine market. But do you know how much of a value-driver your certification really is? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Marketing Tip, get insight into the significance of sustainably grown grapes in the larger market from Gregg Hibbits, who has nearly 30 years of experience selling wine grapes. Over this course of his career, he has experienced a shift in what his grape-buying clients are looking for. Keep reading for highlights from his interview on Episode #83 of the Sustainable Winegrowing Podcast. Buyers with Different Interests Each client, Hibbits says, has different interests. Many winemakers have deep and long-standing interests in sustainability because they believe in its mission: creating high-quality products through protecting, conserving, and regenerating resources so people of today and the future can prosper. They seek out certified sustainable grapes that align with their values.Other buyers believe that sustainability is the direction the industry is going. They feel a push from the market and the trade to produce wine from sustainably farmed grapes, so it is part of their purchasing criteria when they source fruit.Furthermore, sustainability is a value-driver for investors. Businesses want to report back to their investors that the product they are supporting is both of high-quality and reaches exceptional levels in environmental and social health. But he notes a change in his clients over his career. Higher Demands, Higher Premiums Hibbits tells Sustainable Winegrowing, “There’s absolutely no question that people are more demanding on every front now.” Buyers are demanding sustainability. Now, the topic comes up early in conversations with buyers – something, Hibbits says, was not the case 15 years ago. But he has been able to fulfill those demands, and has been rewarded in the form of premiums. “Sometimes it’s as simple as being able to sell your grapes when nobody else can – that’s a premium. And then sometimes when the market is in a different place, the premium is a true premium: I can get $200 - $300 a ton more for my sustainably certified or organic grapes.” And this is something we hear from SIP Certified growers time and time again: John Niven, Cadre Wines “Buyers are looking for wines that have responsible farming practices, are aware of environmental issues, and, of course, are of high quality. The SIP Certified program has added value to our wines allowing us to demonstrate our ability to fulfill all of the desired criteria that buyers look for.” Austin Hope, Hope Family Wines “More and more, we’re being asked about our sustainability efforts in the vineyard and winery. Being SIP Certified is an easy way for us to quantify our practices and tell the consumer and trade about how we run our operation in a way that’s better for the land, the wine and the community”. Adam LaZarre, Broadside Wine “For us, having our wines SIP Certified is easily the best way to let our entire audience know we are sincere about doing the right thing for the health of our vineyards, customers, and employees... I know for a fact that this is a HUGE selling point for our wines.” If your Grapes are SIP Certified… … it’s easier now than ever to put the SIP Certified logo on your wine bottles. Thanks to the latest SIP Certified database feature, you can create a wine application in just a few minutes. Say goodbye to the days of documents and information getting lost in months-old email threads, and instead, upload everything straight to your application. Learn how to Apply for SIP Certified Wine today!   We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today!     Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineMarketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
221: Future Proof Your Wine Business with Omnichannel Communication
Mar 21 2024
221: Future Proof Your Wine Business with Omnichannel Communication
While the tradition of wine is still important to how we connect with customers, the way that we communicate has changed. David Avrin, President of The Customer Experience Advantage explains why brands must have an omnichannel approach to their customer communication. Identify which channels are most valuable to your business by defining your core audience. Then find out what they watch, what they read, and where they recreate. Use these insights to harness the technology that your customers use whether its snail mail or TikTok. David reminds us that there is no shame in not being comfortable with technology but there is no excuse to not work with a technology native who does understand the platforms that best reach your audience. Resources:         82: Getting to Know Your Wine Customer85: It‘s Time for New Wine Sales Strategies 98: Selling Wine in Non-Traditional Channels 161: Use Storytelling to Sell More WineDavid Avrin WebsiteDavid Avrin BooksDavid Avrin LinkedInDavid Avrin YouTubeSocial Media: Facebook | Instagram Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript Craig Macmillan  0:00  Our guest today is David Avrin. He is president of the customer experience advantage. Today we're going to talk about a little bit about the business side, and how that applies sustainability in the wine industry. Thanks for being on the podcast.   David Arvin  0:14  Thank you very much for having me.   Craig Macmillan  0:16  Now, we've talked about wineries vineyards, but their businesses. In your mind, what are some of the important things that winery and vineyard owners might think about in terms of making their companies sustainable into the future?   David Arvin  0:29  Yeah, it's interesting, because I think the industry certainly has been around for a very long time. And when it goes back to Biblical times, and there's there's certain ways that vineyard owners, those who are in the business suppliers, and others, this is how we do business, this is how it's done. But what's interesting is for the rest of us, who are the wine consumers, our lives have changed. And it's actually for everybody, right? How we connect, and share and grow our own businesses, and our changing expectations for access and immediacy, and flexibility, all of that has changed. So I think part of future proofing your business is striking that balance between the traditions, that, that go into making a great vintage wine, and how we interact and how we engage as consumers in the b2b side with distributors and others as well. So many of those mechanisms have changed. So I think what's really important is for people to be very clear on the technologies that are expected, and the ones that facilitate great communication in great relationships. I saw a study the other day, and the gist of it said that, that companies today are expected to deploy technology that allows their customers to do business with them, not from home, from anywhere, at any time, I don't expect that I can get my hair cut at four o'clock in the morning, but I expect that I can make an appointment to do so or cancel that appointment. So I think it's a very unique industry, because the traditions and what is tried and true and effective are so important to maintain, so important to pass along from generation to generation, but how we connect and communicate and deliver those services, those products, all of that has changed. We need to stay on the front end of that.   Craig Macmillan  2:09  One of the attractions of wine, I think, in my experience with customers, is this traditional aspect this is this is something mystical about it. And how do we maintain that kind of magical quality to a product, when we need to engage with the customer in more electronic ways or more distant ways, and maybe without as much touch?   David Arvin  2:31  I think it's just the business part of it, that it requires that kind of an expeditious, ease of use kind of a methodology are really virtual wine tastings unless you're actually tasting wine in different locations and connecting electronically.   Craig Macmillan  2:46  And that's happened.   David Arvin  2:47  Yeah, yeah, absolutely. We did it during COVID. We had so many double dates with my wife and some other couples and stuff, and just opportunity just over a glass of wine and some dinner, to just hang out with each other. It's one of things we learned during the pandemic that was possible. But I think when I've talked about the technology, I think it really is purely just how do we do business, my, my mantra, my new book is all about how to be how to become ridiculously easy to do business with. And so I think fortunately for the industry, I think the traditions still hold true. I think in person, wine tastings and wine enjoys and pairings at restaurants, I think a lot of that will pretty much stay the same. I think it's we're always want to stay on the forefront of that. But it's the the communication, the distribution, the marketing. There are so many new amazing mechanisms now to reach our target market, which is shifting, of course, we can talk about that. But it's using the mechanisms that they use. And so we can be traditional, but we certainly don't want to be seen as stodgy or antiquated, or old school. And so I think there's there's a really wonderful balance that in the terminus is fully intentional, because there's so much that balance comes into this industry. But I think in terms of our communication and our marketing and our in person enjoyment. I think that part's all very important.   Craig Macmillan  4:07  He mentioned the generational change. And that's an issue for the wine business, the generation that really brought us to where we are today, their children, and then possibly their grandchildren are coming of age, they're coming of age. And the question is whether that love of the wine product has been passed on generationally or not. One thing that I learned from looking at some of your other talks and stuff was, it's about and you mentioned it was the ease of connection and the ease of doing business and convenience.   David Arvin  4:40  I think on the business side is that I think there's a great opportunity for the industry to become not just present and relevant but preferable to a new generation as well. It's not like there isn't a long history with wine. As I said, going back to Biblical times. They have survived so well over the years. But what's different is each generation How we communicate, and how we connect and reach out, all of that has changed. I think wine is uniquely positioned to capitalize on that new as long as these generations come to fruition that Gen X, the Gen Y, the Gen Z, and all of them as well, because I think there's a natural progression of maturity in the individual. It's like there's a space, I think, between the parties. And I remember when party was a noun, now it is a verb. And then of course, the the more traditional and stodgy. I think wine is uniquely placed in there. And so while the young people are, they're going to play drinking games at 18, to 23, 24, you know, playing quarters with beer, the opportunity when when it's time to grow up, we grab a glass of wine, and we connect together. So you might have party and the stodgy I think the middle is social. And I think wine has a phenomenal opportunity right now to be positioned as the social drinker, we're not drinking to get drunk. We're not drinking to be to be sophisticated in in our smoking jackets with a high ball and of whiskey. But I think wine lends itself phenomenally to visuals, as well. And so I think if you're going to compare it to industries that have survived and thrived in that transition, I think coffee is probably the best. I mean, we grew up our parents, you go down, look for 15 cents, get a cup of joe. Well, now everybody's enjoying coffee, it's become more profitable, it's become more prevalent, because they've looked at a couple of things. One is the social aspect. And Starbucks had a big role to play in how we look at that experiential thing. But it's also a grab and go kind of an item, being able to recognize how easy do we do that and take that to the office. And that industry has done it very well. No, wine, of course, is something different. We don't necessarily take to the office, but the visuals of people who have come of age socializing, and not just drunk at a frat party, I think there's wonderful opportunities in terms of our marketing to say, when you're when you finally grown up, this is how we connect, this is how we socialize. And the other part of it, I think, is the packaging. And this part has been really fun for us because we are of the mind of so many, that when we get invited to a gathering, we always come with a bottle of wine. What's interesting is talking to others that one of the primary drivers. And this really takes us back to like 50 60, 70s was the emergence of clever and attractive packaging. It's less important today in other industries. But I think it's more important in the wine industry. The clever names, the clever packaging, so many people I've talked to say, I just thought this bottle looks so cool. And that's the one that they bring, right. That's not the bottle we tend to open up we like to display because there's so much creativity in that the elegant yesteryear of wine was a very elegant, labelled today. They're whimsical, they're fanciful, they're, they're tongue in cheek, and everything from the 99 crimes that you can scan and get a little story about them to Menage a Trios, which, which, you know, gives people a little bit of a smile when you realize the the inference, I think is such an exciting industry right now. I think the biggest population bubble in history is coming of age, and the perfect target. And then we look at the social how they communicate as well. Whether it's Instagram, or tick tock, for others, as well short form social short form video, it lends itself so well, two people connecting and gathering and enjoying life and sharing a bottle of wine.   Craig Macmillan  8:23  I'm a dinosaur, I just turned 55. And I work sometimes in the tasting room, the winery where I work now Niner Wine Estates, as time went on, it became very clear that I was not able to communicate with my coworkers, because they were talking about Instagram, they were using Twitter, they were Venmoing everything like I couldn't even be involved in social gatherings without getting Venmo on my phone. It's a here's 20 bucks and like, I don't want that. No, I wanted my Venmo account. Yeah, so one of them actually offered to become my social media consultant. And that is still continued to this day. So how can we make it easy for the consumer to interact with winery, if the consumer is not either tech savvy or in my case doesn't want to be tech savvy.   David Arvin  9:11  The term that you're going to hear so often which is which is omni channel. And omni channel means no matter how they want to communicate with you give them that opportunity. I mean, you talk about Venmo, for example, and I speak to audiences around the world, I write books on all of this. And one of the things I talk about in the new book that I'm writing right now, which is called ridiculously easy to do business with one of the chapters is be ridiculously easy to pay, you know, somebody wants to pay you through Venmo Okay, and this is scary for people with very traditional businesses. And I'm like, oh my god, somebody's trying to give you money, say yes. As you had recognized sometimes it takes a younger person who is a technology native who is immersed in all of this to help you translate and help you implement. There is no shame in not being comfortable with some of the new social media platforms or mechanisms. There is no excuse to not work with somebody who is and just because it might be a little bit scary. And for I mean, if you're old, I'm ancient, my kids run circles around me are all of our kids where we've got a Brady Bunch, they're all sort of 20 to 29. And I've got two of them who do digital marketing and digital media for a living. I wrote books if you can, if you're watching the video behind me, I wrote books, and I couldn't keep up today. But what we do is we surround ourselves, we outsource we, we hand off to people who are comfortable with those mechanisms. So when I talked before up omni channel, we're all going to have people, we're going to have customers from 21 to 85 or above, they want to communicate with you differently, they want to access the product differently, some might be able to do sort of online video introductions, a tour of the winery, some things that look very experiential, and some are very, very comfortable using the app and doing things online ordering. And there's another segment that needs to talk to a person for for those in business, those who are listening to this podcast, you don't have to be all things to all people. But you have to be very clear of who your audience is, and who your future audience is. And make sure that you have the processes in place for them to reach you by phone, by text message. However, that might be an even if it's just the b2b aspect of your business and dealing with vendors and others as well. No matter how they want to communicate, try and make that available. We look at the lifetime value of our customers, both on the consumer side and also on the distribution side. being ridiculously easy to do business with is a competitive advantage today. And all of this is with a recognition that you have to be good at what you do, right? This isn't in lieu of a quality product, don't take your eye off the ball. But what's different today, what's different post pandemic is that our mechanisms for how do we communicate or pay or order or reorder have got to be simple and streamlined. And then when we look at the audience is how do they where are they getting their information if you want to really target those, those 21 to 30 year olds posting clever, engaging intent and enticing videos on Tik Tok or Instagram, it's not fluff, it's business. If that's where they get their information, you need to be there. You need to be there effective.   Craig Macmillan  12:11  And that raises another question. I think it's tough for a lot of businesses just in general, how do you keep up on all this stuff? As there's new applications? There's new channels, there's new preferences, that's another one Pay Pal was the thing. So yeah, Pay Pal? I'm cool PayPal Venmo I'd never heard of it until somebody demanded that as a payment. If I'm the general manager of a business or if I'm an executive, how do I stay on top of this?   David Arvin  12:34  Um, first of all, is the recognition you don't have to do everything. Because it is overwhelming. It's 100%. You don't have to be on every social media platform. You don't have to take every form of payment. You don't have to take Bitcoin, I would advise against it. But it doesn't absolve you of the responsibility to be a student of business be a lifelong learner of business. And there's no shortage of content available online. That tells you here the the the hottest trends, how do millennials or Gen Z prefer to communicate what is their greatest influence into what they buy? When and why just read I mean, there's videos on on online every day, part of my responsibility to my clients and my audiences that I serve is I need to be very, very current. There was somebody who had booked me to to keynote a conference and that's my my primary business as a keynote speaker. And it was six months away. And they asked if I would send they were finalizing things if I would send my slide deck. And I said, I'm happy to send my slide deck but understand it's not what I'm going to present to you in six months, because things will change between now and that whether you have a second generation who's moving up within your business, make sure that you have people of all ages in the room as you discuss strategy. I think to answer your question, just be a student of this there is no shortage go on YouTube is the second biggest search engine in the world only second to Google, and it's owned by Google. But YouTube is a wonderful way to have just looking at stories and news clips and others about what are the latest trends. How are they predominantly buying? Where does Gen Z get most of their information? Right? I saw some of the day was fascinating that Disney was suffering in a significant way just because the youngest of our people are getting most of their videos and content online now on YouTube and others and it's in lieu of that it's not like they did anything wrong. Bed Bath and Beyond goes bankrupt not because they did a bad job. It's that we had changed and how we buy and how we connect we just get it delivered to our house through Amazon or something else. So I for me, I think it's it's a it's an exciting thing. It's a positive thing to be a constant learner, stay up to date and relieve yourself of the pressure to do everything. Just look who is my core audience? What do they watch? What do they read? Where do they recreate and congregate and dine and connect and are we there? And are we there in a way that is is not just present and not overly salesy. Persuasive and social and big the big rule in social media is don't sell share.   Craig Macmillan  15:04  I was reading something this morning, which reminded me of a topic that we had talked about internally in our winery. And that is the the idea of story. You just mentioned that storytelling. We also know that attention spans are short. And we know that a lot of us technology is set up for no more than a minute, two minutes, three minutes, how do I tell a really compelling story in a short amount of time? there's   David Arvin  15:28  Well,  two ways to do it. One is a story, a traditional story. And that might be through an article, it might be through a longer form video, it tells us a situation or something about a Thanksgiving dinner, and something that emotional happens. And you see that on the table. Most of story today, in terms of short form, video format, is literally very short. It can be a 22nd, Instagram reel, with pictures and pictures and pictures and lots of lots of music. I think the best example, if you think and look at how pharmaceutical companies are doing their commercials today, for Jardiance, or whatever those might be, whether it's a musical number, how often you see seniors at a farmers market, or at a kid's birthday party, but they're showing them connecting, and being being social, and family. And they just put these scenarios, you don't really know what the whole story is. But it puts it within the context as opposed to somebody holding up the product. And talking about the product. It's what do we want people to feel and I think that's the greatest opportunity for wine today, when looking at Gen Y millennials, or Gen Z is is is showing them in the in the kinds of situations that makes sense. It's laughter It's friendship, it's it's connecting, but it's also post fraternity party, it's post red solo cup, I could see a great ad campaign when you're ready to graduate from the red solo cup to a nice glass of Chardonnay, right? But that doesn't mean that somebody's 60 years old, it can be young and sophisticated. And the romance and all of that I think the stories can be told in short form, through the visuals, you know, and the music and all the things that and once again, here's here's a great thing about about YouTube, you can go on YouTube and search, how do you use YouTube? And you'll see a million videos, how do you create Instagram reels that capture the attention or look for others within your industry don't copy but emulate you know, which are the ones that get engagement and why I think it's an exciting thing to become a student of this. And I've learned so much from my kids who are no longer kids. My oldest daughter works for the number one social media channel on the planet. And they post videos and they get between 40 and 50 million views on their videos in the first 24 hours. Wow. And so what I'm learning from them is astonishing. And did I mention I wrote books on this?   Craig Macmillan  15:29  You said you've got one out right now what is that?   David Arvin  17:22  Yeah, well, but my new subject, and it's not really new. But I realized about seven or eight years ago because I talked about marketing and branding for most of my career, what are the what are the words we use that best describe and differentiate what we do in the marketplace. And I came to the recognition probably seven or eight years ago that we had changed in such a substantial way because of social proof that what we say about ourselves, is not unimportant, but it's not nearly important, today's what other people say about us. And it's Yelp and TripAdvisor and rotten tomatoes, and Glassdoor and of course all of the your own social media sites. So I might that's what led to my research would lead to my book, why customers leave and how to win them back is one of the points of frustration, friction in the process, unnecessary delays and, and lack of convenience for certain things. My whole business changed. And so all of my work and my research and my speaking and my books are around the central theme that in a marketplace where everybody's good. The winners are the ones who are ridiculously easy to do business with.   Craig Macmillan  18:56  I think you just answered the question, but what is the one thing you'd recommend?   David Arvin  19:00  There's two aspects Well, once the business aspect, and the other one is the marketing. So I think in terms of internal process, you have to be able to replicate what we're seeing in a broader marketplace. You have to be able to reach somebody, if somebody's yelling into the phone agent, real person real person, you're doing something wrong, right doesn't mean we can staff 24 hours but we're learning we can learn from Uber and Amazon and Domino's and others as well in terms of how do they use the mobile technology to make it super easy to reach someone to ask a question to reorder, make sure you have an off ramp so they can talk to a real person. That's the ridiculously easy walk your customers journey. Are there too many steps? How long is your contracts, we're seeing companies reducing their contracts and things that are really relevant and important. Be easy to work with your distributors and your vendors and others as well. And then of course on the marketing side is just recognize who not only your buyers are today, but your future buyers. Beware they are speaking language that's persuasive, authentic for them as well. And I think this this is one in industry and I speak to industries that are really struggling. I think the sky's the limit for the wine industry.   Craig Macmillan  20:05  So where can people find out more about you?   David Arvin  20:08  You find me online. My name is David Averin AVRIN, I'm on all social media on some of them. It's the real David AVRIN. That's a whole cat fish for another day. But you can look me up at Davidavrin.com or just google music videos as well. And as we had said, Before I speak and I consult. I love talking business. I'm a fan of business and I'm very optimistic about where we are post pandemic.   Craig Macmillan  20:32  Fantastic. Hey, we gotta go. Thanks for being on the podcast. David. Our guest today was David Avrin, president of the customer experience advantage   Nearly perfect transcription by https://otter.ai
220: How to Talk SIP with 6 Wine Consumer Segments | Marketing Tip Monday
Mar 11 2024
220: How to Talk SIP with 6 Wine Consumer Segments | Marketing Tip Monday
Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago, Wine Intelligence identified six distinct consumer segments in the US market and we wondered “how can we tailor a message of sustainability to align with these differences?” Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Throwback Thursday Marketing Tip, we’re revisiting the six wine consumer segments and giving you tips on how to most effectively share your sustainable story with each one.   1. Engaged Explorers Who are they: Young, adventurist, frequent wine drinkers who love to try wines from different regions and producers. Talk SIP: Tell them how you improve your soil quality and how the health of your land influences the characteristics of your wine. They’ll love learning how nature impacts a high-quality wine.   2. Premium Brand Suburban Who are they: Mid- to older-aged enthusiasts who know a lot about wine. They may not be big spenders, but they can be die-hard loyalists. Talk SIP: Get technical! Talk about how fruit quality is measured (Brix, pH, and TA). They’ll love the insight and attention to detail.   3. Contended Treaters Who are they: Mid- to older-aged drinkers who don’t drink often, but when they do, they are willing to spend more. They are knowledgeable and involved, and look for an engaging story to relay to their social circles. Talk SIP: Give them fun sustainable tidbits to share with their friends, like a specific sustainable practice from your sustainable story worksheet. Worksheet for Print | Worksheet for Electronic Filling   4. Social Newbies Who are they: Young, new to wine, and rely heavily upon recommendations and valued information. Talk SIP: Stick to the 3 P’s of sustainability: People, Planet, Prosperity. They’ll love this 360° approach and be able to pass it along with confidence.   5. Senior Bargain Hunters Who are they: The largest segment of wine drinkers in USA. They have strong wine knowledge and tend to select from a narrow range of styles and brands to meet their expectations on value. Talk SIP: Talk value-driven sustainable initiatives like monitoring utility usage and recycling programs.   6. Kitchen Casuals Who are they: Very infrequent wine drinkers who stay close to what they know. Talk SIP: Stick to the basics of what sustainability is and how drinking sustainable wine is a win for the people and the planet. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today!     Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course ***Marketing Tips eNewsletter ReSIProcal FebruarySustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
219: Intelligent Sprayers to Improve Fungicide Applications and Save Money
Mar 7 2024
219: Intelligent Sprayers to Improve Fungicide Applications and Save Money
Intelligent or sensor-controlled sprayers have the potential to improve pesticides application efficiency, reduce labor, and lessen waste. Brent Warneke, Senior Faculty Research Assistant in the Department of Horticulture at Oregon State University is testing LiDAR sensors that can sense a plant and adjust the amount of spray based on the coverage area needed. Brent also addresses the best time to use biologicals based on disease pressure, the benefits of drones in farming, and simple ways to improve spray efficiency with an air blast sprayer. Resources:         REGISTER: April 12, 2024 | Tailgate | Fungicide Spraying: Reduce Your Carbon Footprint & Financial Burden 2: The Goldilocks Principle & Powdery Mildew Management 79: Grapevine Fungal Diseases 117: Grapevine Mildew Control with UV LightAirblast 101 Brent Warneke Google ScholarBrent Warneke LinkedIn How to Do Regular Maintenance on Air Blast Sprayers to Ensure Proper Care for Specialty Crops Oregon State Fruit and Ornamental Disease Management Testing ProgramOregon State University Nackley Lab Pesticide Redistribution and Its Implications on Pesticide Efficacy Sensor Sprayers for Specialty Crop Production Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript Craig Macmillan  0:00  Our guest today is Brent Warneke. He is senior faculty research assistant in the Department of Horticulture at Oregon State University. And today we're going to talk about some really cool stuff and agricultural technology. Thanks for being on the podcast, Brent.   Brent Warneke  0:11  Hey, thanks for having me.   Craig Macmillan  0:12  I saw you speak at the 2023 Sustainable Ag Expo in San Luis Obispo. And I was very inspired by your talk, I thought things that you were doing were really interesting. And I thought your message is really, really great, what kinds of things you've been working on.   Brent Warneke  0:25  I've been in this position at Oregon State University for the last five years. And we really started with investigating this sprayer, which we'll get into called the intelligent sprayer, and how it has potential to increase efficiency in terms of pesticide applications, from everything from labor to spray volume to pesticide quantity, and waste. And that's something that we've covered and in a lot of different ways that we'll go into here.   Craig Macmillan  0:55  And so, you know, obviously, this is a viticulture oriented show, but you've done this in other crops as well.   Brent Warneke  1:01  Yes. So I work with specialty crops in general, the kind of main categories that I focus on are wine, grapes, blueberries and nursery crops.   Craig Macmillan  1:11  Cool. What is an intelligent sprayer? Let's start there. What is it? What's it composed of? How does it work? What are the benefits?   Brent Warneke  1:19  Yeah, so the intelligent sprayer is one of a group of sprayers that I termed sensor controlled sprayers. These are sprayers that have sensors mounted on the sprayer, and they're able to sense objects in our in our case plants, and adjust the amount of spray they're applying based on those, what they're seeing. And the intelligent sprayer is is a kind of more advanced sprayer that uses a LIDAR sensor, which is a laser sensor, that's able to scan the plant canopy with millimeter resolution, and adjust is it spray very finely based on the canopy density that it detects.   Craig Macmillan  1:59  Tell me more about the sensing aspect of it. So LiDAR, if I remember correctly, it's the same concept as radar. Only light is the key, the laser, the laser goes out and bounces back. Is that right?   Brent Warneke  2:12  Yep, so a lot of these sensors use what's called time of flight. So they'll emit a beam of light. So in the case of a LiDAR sensor, it's a laser beam. And then it detects the amount of time it takes for that beam to hit off of the object and come back to the sensor. And what's cool about this LiDAR sensor is it scans a 270 degree field of view, it's able to scan basically almost through, you know, fully around the sensor itself. And out up to about 100 feet is the maximum that it can see. But you're able to set the various widths and areas that you want the sensor to focus on, for doing your precision spraying.   Craig Macmillan  2:55  Is that 270 degrees? Is that vertical or horizontal? I mean, is it scanning up to capture canopy? Or is it going side to side to make a map, how's it work?   Brent Warneke  3:02  if 270 degrees would be kind of three quarters of a circle, and the blind spot of the sensor would be kind of pointed at the ground. So if you can picture an arc going kind of from each side of the sprayer up and around, so it can see vertically above and also horizontally out up to about 100 feet from the sensor.   Craig Macmillan  3:25  It's reading a plane?   Brent Warneke  3:26  Yes it is.   Craig Macmillan  3:27  And then it's telling the computer, there's something there, there's something not there. And then the computer adjusts how much spray or is not coming out of the nozzle then?   Brent Warneke  3:35  Correct. So this sensor itself is a two dimensional sensor. So it scans that plane, That's 270 degrees field of view. But then as the sprayer moves through the field, it kind of creates that, that third dimension, and it's able to construct 3d representations of the canopy. And then that's what it uses to adjust the spray volume in real time.   Craig Macmillan  3:59  How is that controlled, there must be some valves and involved in the third thing.   Brent Warneke  4:03  Yeah, kind of where the the eyes meet the the actual controllers of the system are individual solenoid valves at each nozzle. And you can actually set the field of view or the area that each of those nozzles will focus on. You can actually tell each nozzles to only focus on a certain width of the canopy that has some a lot of different capabilities even besides what I just mentioned, there's other settings that you can use to make sure that you're kind of only targeting what you want to target.   Craig Macmillan  4:38  Oh, okay, so does that mean that as I go along, it'll say okay, there's something above but there's nothing below so I'm gonna open the valves above not open the valves below. Or the opposite say, hey, there's less above than there is below. I'm gonna change my rate based on that so it can do it both directions and everything as you're going along.   Brent Warneke  4:55  Yeah, exactly. A common thing is there's weeds that are below or the vines and we don't want to spray those, they're not relevant to us. So we can tell the sprayer to not regard anything that's 18 inches and below, or you can tell it to only focus on, you know, the actual grape canopy itself. So there's different settings and within the system itself, you can make different configurations for different crops or different size canopies, depending on what you're working with.   Craig Macmillan  5:26  So something I was thinking about, as I was preparing for this interview, we've I've done a number of interviews recently around things like hyperspectral, imaging, and also just regular light. So this is a little bit different, because those things are based on color, or based on certain reflectances. This is just based on the physical presence of a leaf or shoot or branch or something like that. So it doesn't matter what color it is?   Brent Warneke  5:49  It does not so this technology actually does not sense any colors. I mean, there is potential for that. But it just says his presence or absence. So it sprays you know, if there's a post there, or something in the canopy that's not green material, it'll spray that because it'll it'll detect that it's there   Craig Macmillan  6:07  wouldn't be advantages to using this kind of technology?   Brent Warneke  6:11  The advantages of these sensor controlled sprayers kind of form a cascade. So because you're using the sensors to detect canopy they apply usually lower volume than a standard air blast sprayer. And an air blast sprayer is kind of the the general comparison we always use. That's the most widely used sprayer type. What's the work? Yes, it's been the classic workhorse for, you know, 80 years. Yeah, for a long time. Yep, yeah, implementing these sensors, you start saving volume, and then that leads to fewer fill ups of the sprayer, which then leads to less labor, because you're in the field for less time, and then also less diesel, then you're also releasing less pesticide into the environment, and using less pesticides. So there's less pesticide waste as well. So there's kind of a suite of benefits that come with using these more precise sprayers.   Craig Macmillan  7:09  And that was the next thing I wanted to talk about. So in my experience, when you're working with fungicides, in particular, it's all about coverage, coverage, coverage, right? It's all about coverage. When I use a lower volume, I am perhaps reducing the coverage that I'm gonna get. That's always been kind of the mindset, for me, at least, you know, my understanding, how does this technology overcome that issue? I mean, are we getting good coverage with this kind of technology, and then I want to talk more about the reduction in pesticide as a result.   Brent Warneke  7:38  So that's actually a great segue, I can talk about some of the work we've done using both micronized sulfur and and also biological fungicides. So we first got this system back in 2018. And we took it as an out of the box sprayer, we're gonna see what it can do. That was our approach. And we chose micronized sulfur as our product to really investigate it with because it's a contact fungicide that you need really good coverage with in order to get good disease control on powdery mildew, which is the disease we mostly focus on. So yeah, we took it with it's out of the box sprayer settings, and micronized sulfur, and out in the field, it didn't perform as well as we were hoping it would, with a standard five pounds per 100 gallons sulfur mix rate, we took that and we decided to make some adjustments to how we use the sprayer. So we kind of tested two different things, we upped the concentration of sulfur in the tank, and then we also increased what's called the spray rate in the sprayer, which is where the sprayer will apply more spray per unit canopy. So per canopy density unit than the original lower setting. And we were able to get control that was controlled powdery mildew that was comparable to our standard airblast sprayer. So those were two adjustments that we were able to make to get to get good control. And along with that we've done coverage studies as well. And volume is related to coverage amounts. So with higher volume, you will get better coverage, you can get to the point of oversaturation, then you're not really providing any benefit. That's more of a waste situation, you may you know, you probably will still be getting good good disease control, but then you're also probably wasting materials. Well, we found that with adjusting the various settings we could get also get comparable coverage to a standard sprayer.   Craig Macmillan  9:39  How hard is it to calibrate this kind of technology?   Brent Warneke  9:42  You know, these these technologies these sensors sprayers I mean they're they're just sprayers like any other air blast sprayer. I like to work backwards when I'm thinking about calibration. So that really is how well is it actually covering the leaves. Using water sensitive papers is a great way to About this, you can get them from many agricultural suppliers, and just bring them out into the field. And it takes, you know, it'll take a half day or you know, it'll take a little bit of time to really dive into adjusting your sprayer. But using those cards, adjusting the air volume, adjusting the spray volume to match the canopy really has lots of benefits, in terms of streamlining spray efficiency.   Craig Macmillan  10:27  You talked about increasing the concentration in this particular study we started with said five pounds per 100 gallon, I think, was the ultimate outcome in terms of what the concentration was.   Brent Warneke  10:37  We jumped up to 20 pounds for 100 gallons, so four times the amount. Oh, wow, that's not to say that a lower concentration wouldn't still have efficacy. But we just jumped up there just to see how well that higher volume would work. And using the lower per unit canopy settings with at higher volume yielded similar control to our standard sprayer. So we may have been having a hotter spray mix. But then we applied, you know, quite a bit less volume. So there is a trade off there. You know, maybe with some products like sulfur, you know, there's potential to maybe not be saving as much spray pesticide material. As you know, one one would hope based on that the trade offs. But we've also done work with some trials with synthetic fungicides. And those, even with the reduced rates and kind of mixed at a standard rate, they still performed quite well. And there's been lots of other studies across the US with this intelligent, prayer technology that have found great disease control with synthetic products at those lower use rates.   Craig Macmillan  11:49  You mentioned biologicals. First of all, why the interest in biologicals and then secondly, what did you find out?   Brent Warneke  11:54  We've really zeroed in on biologicals over the last three years, we kind of started with sulfur and looked at that for three years. And then we transitioned over to biologicals. And mostly because there is such an interest among growers and using them. I mean, they have a lot of, yeah, they have a lot of benefits. I mean, they're typically organic, they typically have short reentry and pre harvest intervals. And there's a ton of different development that's going on in the field and new products coming out all the time. Yeah, there's a lot of interest out there. So that's kind of why we started looking into them more, just to kind of quickly go over what we found, we definitely found that some products, there's a bit of a rate response, like if you apply more of them, you might get some better control. And then other ones, we found that that's not actually as much of a thing where those lower application rates can still have fairly comparable control to the higher application rates. And then we've also found some found that some products don't don't work very well, as well. So it just kind of depends. Another kind of overarching caveat is that the disease control that you can expect is definitely dependent on the disease pressure that's present. So these products are these biological products really need to be applied preventatively. And if there's a lot of disease pressure, a lot of disease in the field, they're not going to reverse that, like, you know, many fungicides will not and these, these are the same. So that's that's kind of another caveat.   Craig Macmillan  13:25  Right. What kind of reductions are we talking about? Like in terms of the sulfur work? You know, I think a standard application might be anywhere from two to five pounds per acre, biologicals, we're talking ounces per acre, or whatever liquid, what kind of reductions Did you see between your comparisons between the normal sprayer and the LiDAR controlled sprayer?   Brent Warneke  13:45  So this is a it is a true variable rate sprayer. So when there's less canopy, it applies less material, and then when there's more canopy, it applies more material. So looking at a graph of how it applies spray over the course of a season, it starts out really low, so at approximately 10 to 20 gallons per acre, and then it'll slowly increase up until the canopy is full. And that can be 40 to 50 pounds gallons per acre, depending on the settings. In general, we saw it we see approximately 70 to 90% SPRAY savings in those first applications of the season. And then as the canopy fills and the maximum canopy is achieved, it's more like 30% Spray savings.   Craig Macmillan  14:36  Ah, that's that's a lot.   Brent Warneke  14:37  Yeah, plus or minus depending on those those settings.   Craig Macmillan  14:41  What does that translate into in terms of like pounds of sulfur per acre?   Brent Warneke  14:44  That all depends on your mix rate and your application volume per acre. We saw with those lower application rates that were the default when we first got it. We were applying approximately one ish pound at the beginning of the season up to to about two and a half pounds at the end of the season, with that lower use rate and five pounds per 100 gallons, whereas in Standard Mode, it was applying about five and a half pounds of sulfur per acre. And with that higher spray rate that we tested, it still started the season at approximately one and a half pounds, but then increased up to around four pounds per acre. Yeah, and that was the setting where we adjusted the spray rate and were able to get good control of mildew.   Craig Macmillan  15:30  So if I was using a synthetic fungicide with this technology, that could be a major cost savings. Some of these fungicides are pretty expensive.   Brent Warneke  15:38  Absolutely. What we found with the synthetic fungicides is even mixing them at kind of your standard rate. And using this technology, which applies a lower volume, we still got great disease control comparable to a standard application. In terms of spray volume savings with synthetics, there's greater potential to save on volume and wastage than with contact pesticides, which need higher volumes higher coverage to be efficacious.   Craig Macmillan  16:06  Now, you said you started with an with an out of the box sprayer. So when you started this, it was a machine - a whole sprayer that you got. That was all constructed. Is that right?   Brent Warneke  16:22  What I had meant to insinuate by that was it was a sprayer that we just took and used as it was, we actually started this project, kind of midway into its usage. So some folks back at Ohio State University and the USDA ARS over there, design the sprayer and kind of developed a concept model for it and prove that it worked pretty well. And then the next step of the project was to take that control system that they developed and retrofitted onto existing sprayers. And then that's where we came in. So we got just a standard 50 gallon air blast sprayer, and had this sensor system retrofitted onto the sprayer and use that system in our tests.   Craig Macmillan  17:10  How difficult was that?   Brent Warneke  17:12  So the retrofitting itself is not too difficult. So we have two of the systems in our research program. And one of them uses a research version of the system. The other one uses a commercial version of the system because it has since been commercialized. And when we got the commercial system installed, it only took about two hours, maybe two or three hours to get installed, and then also calibrated on to our crop that we were focusing on. So pretty quick. And the company has, you know, representatives and stuff throughout the West, and across the country. So they're able to come out and provide customer support for that.   Craig Macmillan  17:51  So if I'm a grower, I don't need to have a master's degree in Ag Engineering to implement this kind of an idea. This is something that I can I can take and I can do myself.   Brent Warneke  18:04  Yep, yeah, the technology is there. And there is support. And it can be run by any knowledgeable pesticide applicator one, one note, all I will say about these sensor systems is it's good to have someone who wants to use them and to take an interest in them. Because they do have more caveats than your standard sprayer would. And if you don't really put the time and really learn to use the system. You won't be able to realize its benefits as much as you potentially could.   Craig Macmillan  18:40  Yeah, so like anything else you have to there's a learning curve, but this one doesn't seem like it's too steep.   Brent Warneke  18:43  Yep, it's a tool. And it takes some practice, but it can give you some good benefits.   Craig Macmillan  18:49  Are there other ag technologies out there that you're excited about?   Brent Warneke  18:53  You mentioned remote sensing earlier, that's a technology that I'm very interested in in terms of being able to detect changes in plant canopies and use that as a way to detect what's going on in the field. I'm also interested in drones both as a way to collect some of that remote sensing data. But then also in terms of spraying. Yeah, there's there's just been an explosion in drone spraying technology. It's constantly evolving. So that's something that I would like to do some more research on is looking at how good is are these drones for spraying in specialty crops such as wine grapes, what can we do to use them in that capacity to actually get good disease control good coverage and get some good returns.   Craig Macmillan  19:45  I remember a while back seeing it was a remote controlled helicopter that was set up to be a sprayer for wine grapes. Are you familiar with that technology for me when we're talking about.   Brent Warneke  19:57  Yeah, I think those are maybe the yeah Mahara Maxi are mentioning, it looks like a little helicopter. And they've done tests with them, I think up in Napa and that area   Craig Macmillan  20:08  Is it the same concept?   Brent Warneke  20:09  It's the same concept. Most of the drones I'm referring to are kind of more the quadcopter, with the four different rotors on the top kind of your, your classical drone shape. Just larger. I mean, these things have wingspans of close to 10 feet.   Craig Macmillan  20:28  Oh, wow.   Brent Warneke  20:29  And they, some of them can have eight gallon tanks on them. So they're, they're pretty sizable.   Craig Macmillan  20:36  And then we need an operator. So we need somebody who has the training and the licensing to do that.   Brent Warneke  20:43  Yep.   Craig Macmillan  20:44  How far away is that kind of technology from being out in the world?   Brent Warneke  20:47  Well, the drone sprayers are being used right now. There's, there's folks in the Willamette Valley, where I live in work, that are using these things in all kinds of crops. Right now, it's a very wet winter here where we live, so the fields get muddy, it's hard to get equipment in there. So that's kind of one aspect that is really appealing about these drones is that they can get into these areas that are kind of difficult to reach with tractors. And the same goes for hilly terrain.   Craig Macmillan  21:17   Eight gallons does not sound like very much   Brent Warneke  21:19  No, no. So application rates that these drones are targeting are typically less than 10 gallons per acre, you know, two to five gallons per acre is pretty common. I'm not by any means an expert at this point. So I won't get into the details of using them too much. But that's that's part of the impetus for the research is there's kind of there hasn't been a lot of looking into how efficacious these things are in specialty crops. So that's something that I think is a good opportunity.   Craig Macmillan  21:52  You mentioned remote sensing. Tell me more about that. You were interested in drones. But are you interested in satellite, aerial, proximal, you know, you have some kind of a sensor on on a piece of equipment being an ATV or being on a tractor. Where does your interest lie in that world?   Brent Warneke  22:09  I think in terms of remote sensing, I definitely have interest in the drone space. Because with that type of surveillance, you're able to get a lot finer spatial resolution than you can with, say, a satellite, I do appreciate that satellites, you can get information and data on a much wider field of view. So you can track much larger areas easier. And there's lots of different options out there that are either low cost or free. But drones I've I want to focus on a little bit more just because they're widely available. And lots of farms may already have them. And you can get very fine spatial resolution, which could allow determination of plant stressors such as disease, or localized water stress, or kind of other stresses with hopefully more precision than using satellite based technologies.   Craig Macmillan  23:10  With things like vine stress or disease pressure, can that be combined, either directly or indirectly, in combination with your on the ground spray application that can inform what you do?   Brent Warneke  23:21  Yeah, definitely, the spray application technology that we talked on a little bit earlier, was mostly in reference to real time sensor applications. So these are sprayers that go through the field, and adjust that what they're applying in real time based on what the sensor is seeing as it drives through the field. But there's other systems out there that use more of a prescription map approach, where they will take these remote sensing maps, or maps that are created from sensors on tractors, and then use that data to construct a prescription map. Where that is actually used. The map itself is actually used to adjust the amount of spray applied in a given
118: The Art of Emotional Appeal: Tips for Effective Marketing Campaigns | Marketing Tip Monday
Feb 26 2024
118: The Art of Emotional Appeal: Tips for Effective Marketing Campaigns | Marketing Tip Monday
You may be wondering, what do emotions have to do with simple, everyday decisions? It turns out, quite a lot! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. A 2023 Wine Glass Marketing (WGM) blog post points to Harvard Business School professor Gerard Zaltman’s findings that 95% of our purchase decisions comes from our subconscious, emotional brain. Leveraging common psychological triggers in your marketing can help drive more sales! In this Marketing Tip, we’ll help you identify how your brand elicits positive emotions, and what you can do with that information. Positive Emotional Triggers in Marketing Think about some of the things that give you positive emotions: Recognition: either for something you did, or for just being you! Achievement: completing a task, winning a game or raffle, etc. Engagement: in an activity or setting, whether solo or social.  From a marketing perspective, these can be achieved by: Personal communications with wine club members and regular visitors. Recommending products based on previous likes.Rewards programs, punch cards, discounts for special occasions, etc.Fostering an environment that aligns with your customer base:Soft background music versus upbeat dance tunes.Dim, romantic lighting for intimate conversations versus areas to play.  Can you think of more ways to elicit positive emotions from your members and visitors? A Personalized Approach Since every wine club is unique, how you use these tips must be tailored to your specific brand. Start by gathering data: How do people engage with your brand? Check out the click rates of your club emails. Which links get the most attention?Look at your tasting room traffic. Who is there, and what do they tend to do?What kind of social media posts get the most engagement? The ones that showcase the views, animals, events, or staff at your property?  Then, ask yourself if you can infer their possible motivations. Are your guests looking for: An opportunity to score a deal on their favorite wine.The sense of connection that comes from being engaged with your brand.A social event or place to interact with others. Information about your products and/or processes.  Take everything you’ve gathered from this exercise and think of ways to shift your current marketing efforts to include more of what gives your customer-base positive emotions. Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today!     Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course ***Marketing Tips eNewsletter ReSIProcal FebruarySustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
217: Combating Climate Chaos with Adaptive Winegrape Varieties
Feb 15 2024
217: Combating Climate Chaos with Adaptive Winegrape Varieties
Erratic weather like deluge rain, longer falls, and patches of drought disrupt vinifera’s adaptation to long-sustained winters. Jason Londo, Associate Professor of Horticulture in the School of Integrative Plant Sciences at Cornell AgriTech explains how big weather changes in the Pacific North East can cause vines to wake up earlier posing a risk to freeze or frost damage. By researching acclimation and deacclimation, Jason is working to breed and select varieties for enhanced cold resistance, drought resistance, pest resistance, plus good fruit quality. In the future, to reduce inputs in vineyards and increase economic sustainability we need to put the right grape in the right climate.  Resources:         135: Cold Hardiness of Grapevines Cold Hardiness prediction model and monitoring website for the Eastern US Foliar Applied Abscisic Acid Increases ‘Chardonnay’ Grapevine Bud Freezing Tolerance during Autumn Cold AcclimationJason LondoJason Londo’s Recent PublicationsVitis Underground: NSF-PGRP project looking at rootstock-scion interaction across multiple environments. Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript Craig Macmillan  0:00  Our guest today is Jason Londo. He is Associate Professor of horticulture in the School of integrative Plant Sciences at Cornell agritech. We're gonna talk about some pretty cool stuff today. Thanks for coming on the show. Jason,   Jason Londo  0:11  Thank you for having me.   Craig Macmillan  0:12  Your work tends to center around identifying things like climate induced disorders, developing medication methods, improving resiliency and sustainability of crops like apples and grapes. How did you become interested in that that's a pretty interesting area.   Unknown Speaker  0:26  Originally, I was mostly interested in how plants adapt to stress just in general plants, because they're stuck to the ground that the seed lands on they are forced with so many complicated life's challenges, that it's really amazing what a plant can do in the face of stress. And so my curiosity has always been trying to figure out those strategies. But climate induced part of it is sort of reality striking into my passion, right? We know the climate is shifting, and it is shifting those stresses in a way that our plants can't necessarily respond in the same way that they used to, particularly because of the rate of climate change. So that's how I got interested in this topic, just trying to figure out how plants work when they're stressed out.   Craig Macmillan  1:13  And you're interested in plants in general. And then now you're focusing on specific crops, right?   Jason Londo  1:18  Yes, indeed, I started out originally working on endangered mints. If you can imagine that. Then I worked on rice. Then I worked on canola and I landed and fruit crops. And so yeah, lots of lots of diversity in those systems. All those plants have different stresses.   Craig Macmillan  1:35  They're all different families. I mean, he really jumped around.   Jason Londo  1:37  Oh, yeah. One of the coolest things about working in plant stress is plants across different clades evolved different ways of handling maybe the same stress. And you can learn a lot about sort of the limitations of stress response and the advantages and opportunities when you work across a lot of different systems. And so it makes for a tricky CV, because my publications kind of snake all over the place. But from trying to figure out the next strategy or figure out the next experiment, I feel like it's a real positive to have that background.   Craig Macmillan  2:13  I want to go back for a second because I think this is an important topic. And you mentioned clade. What is a clade? And how does that apply to looking at plant stress?   Jason Londo  2:24  And its most basic a clade is a group of plants that belong to the same sort of evolutionary history, and without getting into the real jargony. And the fights between what makes a species and what doesn't make a species. The basic concept is an evolutionary group. And so when I talk about plant stress strategies and differences between clades if we think about rice, it's a monocot. And so it has a completely different evolutionary lineage from most of our dicot fruit crops. Canola is a dicot it's a mustard. Both rice and canola are typically annualized, maybe sometimes there's a perennial version, when we talk about fruit crops, we're talking about, in my case, grapes and apples, Woody perennials, so dicot species that persists for many, many years. And so the strategies that are successful for for getting through a stressful situation can vary very much by those different life histories.   Craig Macmillan  3:24  We're kind of talking about stresses in general, what are particular stresses on things like apples and grapes that you're looking at.   Jason Londo  3:29  So in my program, it has a climate adaptation focus. And we all know that the main drivers behind climate change are temperature and precipitation. And here in the northeast, we do have a benefit in that we've got some room to get warm before it gets uncomfortable. And we have plenty of rain. But what we're seeing here is big changes in our winter weather shifts in our phonology. So the spring is coming earlier, the fall is coming later. And then we're also having big changes in precipitation. So little patches of drought, deluge, rain, and so very different from California, where things may be drying out. We're drying out, but in a very episodic sort of pattern. And the systems here are not built on drought management. They're not built so much on water logging either, although we do use tiling in the fields to Drain off excess water. And so when we're talking about climate impacts, here are primarily talking about temperature and shifts in precipitation.    I know that you've been looking at cold hardiness. What has been the pattern? What's the change that's happening in the Northeast as far as cold goes?   Yeah, so most of my career, as a as a PI has been in cold hardiness and cold stress response in grapes. I spent 10 years at the USDA as a geneticist, particularly diving into this topic, and even in those 10 years years I've seen a major shift in the intensity of our winters they are getting much more mild, but they're also coming very erratic. And so we're having large swings in temperature. I'm sure your listeners are familiar with the concept of a polar vortex we've had enough of them. Now, that is pretty common. When you take a perennial crops like grape, and you put it through winter, it's it's adapted to a long, sustained winter, not a real chaotic, episodic type winter where it gets warm and cold and warm than cold. The the complex molecular components of what tells the grape that it's safe to wake up don't function as well when you have those erratic temperatures. And so we're seeing, in general more mild, which is good for baseline cold hardiness, but also an uptick in sort of chaos. And that's not good for for any form of cold hardiness. And it particularly affects late winter, because the the plants wake up. As they're coming into spring, they respond to heat. And when you have weird weather in that really late winter, early spring, they can wake up too early and then suffer a lot of freeze damage or frost damage if they happen to break bud.   Craig Macmillan  6:11  What is the mechanism around freeze damage? I've interviewed some folks from like Michigan and Iowa and Ohio, we don't have freeze damage in California very much Washington, obviously. What are the parameters there? How cold for how long? And what's the actual mechanism of damage to the volume?   Jason Londo  6:29  Yeah, great questions. Very complicated questions.   Craig Macmillan  6:35  That's why we're here.   Jason Londo  6:35  Yeah, yeah. All grapes gain cold hardiness in the winter, regardless of where they are, it's a part of going dormant and making it through winter. The biggest changes that we see in the vine is that the buds will isolate from the vasculature. And so the little connections that come from the xylem and the phloem, into the bud, they actually get clogged up with pectins. And so you have to think of the bud is sort of like a little island tissue, it's not connected to the cane during winter. Once the bud does that it's able to gain cold hardiness and traverse winter. And that process is called acclamation. And so the buds gain a greater and greater ability to survive lower and lower temperatures. We don't know exactly how all of it works. But it's a mixture of making more sugars and making more Ozma protectant inside the buds so that water freezes at lower temperatures and also controlled dehydration. So the more you can dehydrate a tissue, the less likely ice crystals will form in pure water. But and we don't know how they do this. And it's quite magical if you think about it, but they're able to suck out all of this internal water so that it is less and less likely for water to freeze inside the cell. If they can keep the ice crystals from forming inside the cell. We call that cold hardiness that they they are surviving freeze damage, we can measure the temperature that reaches that defense. And you've had other speakers on your show that have talked about cold hardiness. It's called differential thermal analysis. And we basically measure the precise temperature where the water freezes through some tricks of thermodynamics, that cold hardiness failure point changes throughout the whole winter, and it changes by the location that the grape is growing in. What we do know about the system is that it takes oscillating temperatures to gain cold hardiness. So it has to get warm than cold warm than cold, warm than cold and progressively colder in order to ramp down and gain cold hardiness, then it has to stay cold for the cold hardiness to sort of hang out at the maximum cold hardiness. And that maximum cold heartedness is going to differ by region. So here in New York, something like Chardonnay will reach a maximum cold hardiness of maybe negative 27 Celsius. I cannot do the Fahrenheit conversion,.   Craig Macmillan  9:00  That's fine. That's fine.   Jason Londo  9:03  But say, say negative 27 Fahrenheit, whereas in California, it may not gain more than negative 20. And that's because it just doesn't get pushed. As you go through winter. You go through a whole bunch of other stuff with dormancy chilling our requirement, and that changes the way that the bud responds to temperature. And you enter a phase called Eco dormancy, which is now resistance to freezing based on how cold the vineyard is. And so when you get warm spikes in late winter, when the buds are eco dormant. They think those are a little preview that it's springtime and so they lose their cold heartedness really quickly they start reabsorbing that water, and they'll freeze that warmer and warmer temperatures. And so that's really the most dangerous time in this sort of climate chaos. When you think about winter that late winter period is when the vines are reacting with their adaptive complex for 1000s of years. When it started to warm up. It meant it was spring and now they're starting To think, okay, spring is coming. But we're still in February in New York, maybe in. In California. It's more like it's January and you're getting a warming event. And they all move right towards bud break. And then of course, they can get hit pretty hard by a leak freeze or a frost.   Craig Macmillan  10:15  Yeah, exactly. I'm guessing this varies by variety.   Jason Londo  10:19  Yes, very much. So, vinifera varieties are typically less hardy than the North American adapted varieties, the, the hybrid varieties is often gets used. I don't particularly like the word hybrid. But these cold climate grapes that have been bred by University of Minnesota and Cornell, they tend to have greater maximum cold hardiness. But they also tend to wake up in the spring much faster. And that's partly because of the genetic background that those hybrids were made from. When you breed with species that come from the far north, like Vitis riparia, those species are adapted to a very short growing season, which means as soon as it's warm enough to start growing, they go for it to try to get through their entire cycle. So now we're starting to see that there are some potential issues with climate change when we think about hybrid varieties that use those those northern species, and that they may be more prone to frost damage in the future.   Craig Macmillan  11:15  Oh, really, that's I wouldn't have thought that I would have thought the opposite. So obviously, we have different species. So we have some genetic differences between what I'll call wild grapes or native grapes, the Oh, invasive plant itis vinifera that has been  thrown around. What can we learn by looking at the genetics of native North American varieties?   Jason Londo  11:38  from a cold hardiness perspective,   Craig Macmillan  11:40  cold hardness, just in general drought resistance, pest resistance?   Jason Londo  11:44  Well, in general, they're a massive resource for improvement, which depends on who is who's calling a species species. But there may be up to 20 Different wild species in North America. And each of those wild species has a different evolutionary trajectory that has given it the ability to create adaptive gene complexes, that could be useful in viticulture, as we have shifting climate, away from what maybe vinifera likes, hot and dry into further northern latitudes, you know, that if the California industry has to start moving up in latitude or up in altitude, we start integrating different stresses that maybe those vines haven't been exposed to in their evolutionary history, you know, from Europe. And so these wild species just have these potentially novel genes, potentially novel pathways where genes are interacting with one another, that give vines a greater plasticity. And so this concept of plasticity is if you take an individual and you put it in environment a, and it grows to size 10, but you put it in environment B and it grows to size 20. The difference there is the plasticity between those two environments. And we really, if we want sustainable viticulture, what we want to encourage is using cultivars that have maximal plasticity. So as the environment shifts around them, they're still able to give you the same yield the same sugars, the same quality, you know, within a within an error bar anyway, they're the most resilient over time. And incorporating traits and pathways that come from wild grapes can help build that plasticity in the genetic background coming from the European great.   Craig Macmillan  13:23  So we're talking about crosses, we're talking about taking a native plant and then vinifera crossing to create something new. You had said that you don't know you don't care for the word hybrid. Why not? That's interesting to me.   Jason Londo  13:35  Because it has a negative connotation in the wine drinker. realm, right people think of hybrids as lower quality as not vinifera, so lesser. And I think I'm not an enologists. I'm not a viticulturalists. So I want to be careful on whose toes I mash. But if we're talking about sustainability of a crop through an erratic climate, we can do a lot with vinifera we can we can mitigate climate change a lot with vinifera, but at some point, the inputs may become too much to make it a sustainable crop and then we need to be able to move to adapted varieties. And we can adapt the wine quality from vinifera to climate chaos, by breeding and and selecting for enhanced cold resistance, enhanced drought resistance, enhance pest resistance, and good fruit quality. That's a little bit of a soapbox. But when people say hybrid, it's like lesser, but it's, in my opinion, it's more we're taking something great. And we are increasing its plasticity across the the country across the growing zones. We are giving it a chance to grow in more regions reach more local communities create a bigger fan base. So I get really my hackles got up because there is amazing hybrid based on Climate adapted based wines, and winemakers. And when we use the word hybrid people just automatically in their mind shifted into lesser. And I think that's unfortunate. I think it's something that we need to work actively as an industry against, because a lot of those particular disease resistance traits are coming from wild germ plasm. That is not in the European grape. And we just can't solve all our problems with that one species.   Craig Macmillan  15:30  So the kinds of traits that we're talking about these environmental adaptations, or acclamations, these will be polygenic trades, how do you find these? I'm assuming that you're looking for those specific genetic information to say, Yeah, this is the plant that I want to use in my my breeding program. What does that look like? How do you do that?   Jason Londo  15:49  So the approaches are very similar to when you're working on single locus traits. And so disease resistance and fruit color are good examples of traits that often can be found in single locus examples, again, would be fruit color, or sort of run one disease resistance, there's a whole bunch of different disease resistance was like polygenic traits can be found the same way, you have to make a cross between two different grapes that have different phenotypes. And so that might be a drug sensitive, and a drought tolerant individual. And you plant out a whole lot of baby grapes 200, 300 progeny from that cross, and then you score them with phenotypes. And with polygenic traits, it's a lot harder to find them sometimes, because in that group of, say, 300, babies, you're not looking for the movement of one gene. In that background, you're looking for maybe the movement of five to 10 different genes. And that means instead of getting a light switch kind of trait, red or white fruit, you're getting a little bit more drought resistant, a whole lot more drought resistant, but there is a gradient, right? When you have a gradient for a phenotype, you need a lot more grape babies in order to get the statistical support to say, hey, this piece of the genome right here, this makes a grape, a little bit more drought resistant. And over here, this piece of the genome does the same thing. And when you put them together, they either add up one plus one, or sometimes they multiply two times two, you use the same approaches, it's typically a little trickier. And you got to kind of do a couple extra years of screening. But it's the same basic playbook to track down those different traits. And we have to do a lot of different phenotypes for drought response, you might be looking for the ability to root deeper, have bigger root masses, you might be looking at bigger hydraulic conductance in the trunk, you might be looking at betters to model control. You might be looking at pyres to model density or lowers to model density, you could be looking at thicker or thinner leaves. So you can imagine if there's lots of ways to be more drought resistant. There's lots of genes that help you in that pursuit. You need a lot of baby grapes in order to find all those little pockets where those genes come together and give you a statistical shift and in the phenotype.   Craig Macmillan  18:10  So you're able to identify these are you using something like qualitative trait?   Jason Londo  18:13  Exactly. Quantitative trait loci?   Craig Macmillan  18:16  Yes, exactly. So that helps speed the process up a little bit. Maybe.   Unknown Speaker  18:20  Yeah, so so QTL mapping, quantitative trait loci mapping is the probably the dominant way that we map traits. There's another way called GWAS, genome wide association studies, is built on the same concept where you have a big enough population of either grape babies or in the case of GWAS its diversity. So you'd say, let's say you had 200 Different Vitis riparias instead of 200. Babies, the principle is the same. You are looking for across all of those vines, statistical association between a specific part of the genome and a phenotype to like make it really simple. In 200 babies, grape babies, you want to have enhanced drought resistance. You let's say we take a measurement of carbon isotope concentration and so that carbon isotopes tell you how often the stomates are open, right? So you do an experiment. And you drought stress your plants, and you use carbon isotopes as the phenotype and you say, Okay, this group of 75 individuals, they all shut their stomates right away, and this other group of 125, they kept their stomates open. So then in those two groups, you look at all the genetic markers that are in the background, right, which are like little signposts across the genome. And you say, in this group of 75, which genetic markers do we see over and over and over again, outside of statistical randomness, right? And what that will give you a peek a QTL peak, if you're lucky, right, I'll give you a cue to help you can say hey, right here on chromosome four, every single baby in that pool has a has this set of markers, these five Mark occurs. So there must be a gene, somewhere near these five markers that contribute to closing your stomates. And so then extrapolate that out whatever trait you want to look at how whatever phenotype method you're using, maybe it's not carbon isotope, maybe it's leaf mass, maybe it's node number, I don't know, whatever that screening process is, the concept is the same. You have big enough population, a good genetic marker background, and a phenotype that you can measure. And you can find the statistical associations.   Craig Macmillan  20:32  And actually, that reminds me of something, how many chromosomes do grapes have?   Jason Londo  20:36  Well, bunch grapes have 19 muscadine\. grapes have 20.   Craig Macmillan  20:39  That's a lot. Which means that there's a lot of genetic variation in the genome of these plants, then.   Jason Londo  20:47  Yeah, if you think about, I mean, grape is sort of a funky beast, because a lot of these varieties that we grow, they're all They're all of the arrays, we grow our clonal. And some of them are 1000s of years old, the same genetic individual from 7000 to 10,000 years ago, we still have around today, in that process, it's it's changed, right? There's mutations that happen in the field all the time. And so even thinking about genetic clones and thinking the idea of Chardonnay being around that long, it's changed in those 7000 years, just naturally. So when you think about comparing two different clones, or two different cultivars, or clones, there's something like 43,000 Different recognized genes in vitis vinifera, that number I can give you in the different wild species, because it varies by species, but roughly 40,000 at those 40,000 genes in a in a single individual, you can have up to two different copies, right. So you could have essentially 80,000 different alleles, then you go across, I don't know, what do we have 12,000 recognized cultivars or something like that? There are something like 60 Grape species. And so now imagine the amount of potential variation you have across that entire gene pool. And so yeah, the genetic diversity within the crop as a whole is incredible. There's a lot of room for improvement. And there's a lot of room for climate adaptation. Just takes a lot of grape babies to figure it out.   Craig Macmillan  22:12  And that brings us something else. And that is the the idea of mutation. One of the issues, I think that is a stumbling block, and you mentioned it, there is the consumer, if it's not Cabernet Sauvignon, can't call it Cabernet Sauvignon. I'm not as interesting, which is something that I think we need some help from the marketing world with. Because I agree with you very much. I think if we're going to have wine in the future, we're going to have to start thinking about things other than just the cultivars that we have. Now, can you do the same kind of work with but mutation? Can you take a cane grew from a button, plant that out and look for differences between the same plant?   Jason Londo  22:53  Yeah, so you're basically talking about clonal selection clonal selection is practice worldwide by different regions, always with this eye towards making something that we currently have a little bit better or a little bit more unique, right, somatic mutations, random mutations occur in the genetic background all the time. And they often occur in response to stress, which is a really interesting angle, if you think about climate stress. So these mutations happen all the time in the background. Frequently, they will land on pieces of DNA that don't do anything that we know up. I don't want to say that no DNA is unimportant, that there are sections that we don't believe are that important. We call these non coding regions are sometimes introns. When you have a mutation in that area, sometimes there's no effect on the vine at all. And that's happening all the time in the fields. Right now. If you think about all the 1000s to millions of cab sauv vines that are growing in the world, we like to think of them even if you pick a single clone as the same genetic individual. And that is, that's simply not possible. There's so much background mutation going on in those parts of the DNA that don't give us any change in phenotype. There's no way it's all the same. We'd like to simplify it. We'd like to simplify it for our drinking behavior, as well as you know, like our sanity. But yes, you can select for clonal variation. And clonal variation happens all the time when those changes happen to land in a gene producing region, exon or perhaps a promoter or, or even in a transposable element to make a piece of DNA jump around the genome, we get a new clone, you can purposely create clones as well. So it happens naturally, but you can create clones on your own and mutational breeding is something that gets used in a lot of crop species in grapes it doesn't get used as often because it's modifying the base plant, right? So if you take Chardonnay and you want to increase his disease resistance, if it doesn't have a gene that you can break or change that would give it more disease resistance, then you can't create a clone with more disease resistance, right? You're working with a big a base plant that has limitations, but we have So we have a population where this was done it was it was done actually by the USDA by Dr. Amanda Garis. She no longer works for the USDA, but she worked here in Geneva. And they did a project where they took the variety of vignoles, which has a very compact cluster and tends to get a lot of rot. And they took a bunch of dormant canes with the buds, and they put it in a high powered X ray machine at the hospital and blasted it with X rays. What X ray damage does to DNA is it causes breaks between the double strands so all of our DNA and all our genes are wrapped up in in double stranded DNA. And when you do DNA damage with X ray mutagenesis, you break the two strands. And then when they heal themselves back together, it's often imperfect. And so they'll often lose a couple base pairs like there'll be a little piece get that gets nipped out. When you put those two pieces back together and repair, if that landed in exon, you can sometimes change the protein that would have been made by that exon or completely knocked the gene out in its entirety. Creating a clone, you're just doing it faster than nature is doing it on its own. We do it with a hospital X ray machine. And so with this method, they created about 1000 clones of vignoles. And they've made I think 10 selections out of that group that have bigger, looser clusters, so the berries are further spaced out. So they don't get damaged, they don't get as much rot. And I think those are now starting to make their way out into trials. There's an example of a very directed approach to creating a clone to fit fit a very specific viticultural problem that may or may not work for climate adaptation because of the polygenic aspect that you brought up before. Because if you break one gene and a poly genic, adaptive complex, it may not be enough to shift the entire physiology into a recognizably different pattern, it could work to make them less resilient, because you could break something that's really important. But breaking something that's important, but works out for you in the long run is just playing that randomizer lottery a little bit further. So it's doable. It can happen in nature, it can happen on purpose in our hands, but it is trickier for certain traits.   Craig Macmillan  27:21  So we're not going to X ray our way out of climate problems, basically, or diseases problems, right? Well, there may not be the right genetic information in the background of vinifera that even if we tried that, we'd have that set of genes that we would need, whereas we would have it in a native, native vine North American vine.   Jason Londo  27:42  And just a sheer a sheer number of breaks that you might have to make in order to shift the physiology enough to matter. These climate adaptation pathways are highly networked. They involve hormones, they involve sugar metabolism. And so if you really break something important, it's going to cause a really bad phenotype of death phenotype, you have to nudge the system enough in a specific direction to make a meaningful change. And so, given the complexity of the trade, it makes it harder. I don't want to say anything is impossible. I do think that there would be ways to make vinifera better, more plastic in the environment. I think the potential is there for vinifera to do better in a lot of climates. I don't know if directed mutagenesis is the most efficient way to do it. I mentioned is that random, right, you're breaking double stranded DNA at random, and then it's really healing and there's so many things have to work out for you to hit the right gene, have the right repair, you know, all of that sort of stuff that it's a method, but I don't I wouldn't say it's the most
216: Talk About These 7 Values to Connect with Your Audience | Marketing Tip Monday
Feb 12 2024
216: Talk About These 7 Values to Connect with Your Audience | Marketing Tip Monday
People today are paying closer attention to the values of the brands they support. Research conducted by Harris Poll revealed that 82% of shoppers prefer a consumer brand’s values to align with their own, and they’ll vote with their wallet if they don’t feel a match. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In addition to consumers voting with their dollars, Harris Poll found that 75% of shoppers surveyed have even parted ways with a brand over a conflict in values! Sustainable winegrowers and winemakers can easily connect with conscious consumers over these 7 values." 1. Social Responsibility Practicing social responsibility helps foster healthy relationships at work and in the community: Treat employees and the community with care and respect.Get involved in charity work, volunteering, & donations.Are aware of the impacts of the business (social and environmental!). 2. Water Management Did you know that less than 1% of our planet’s water is accessible freshwater we can use to fulfill our daily needs? Sustainable wine brands do! That’s why they: Use native plants for landscaping and cover crops.Conduct plant and soil tests to determine irrigation needs.Collect and reuse wastewater.  3. Safe Pest Management Both commercial and hobbyist farmers deal with pesky pests that damage crops, steal resources, and spread diseases. Sustainable winegrowers use an informed and tailored approach to tackling their farm’s unique and dynamic pest complex: Introduce beneficial insects to challenge insect pests.Attract birds of prey to hunt vertebrate pests.Manage canopy and fruit density to reduce mildew pressure. All of these practices are part of an Integrated Pest Management (IPM) system. 4. Energy Efficiency Making wine is an energy-intensive process. Whether from fuel, battery, or electricity, energy is used at every step of the process that turn grapes to wine. With so many uses of energy, there are many ways to improve efficiency: Reduce tractor passes with vineyard equipment that covers multiple rows.Reduce energy use by properly insulating tanks and buildings.Reduce dependence on fossil-fuel—based electricity with alternative sources like wind and solar.  5. Habitat Sustainable winegrowers cultivate a biologically-diverse ecosystem that sets the vineyard up to thrive without excessive use of inputs like water and fertilizers: Create and adhering to conservation plans.Maintain wildlife corridors to give wildlife safe passage.Preserve open, uncropped areas so native plant and wildlife species have a home.  6. Business Sound and responsible business practices help set a business up for long-term success: Annual and multi-year budgets.Accurate record keeping.Offer benefits packages and competitive pay.  7. Always Evolving In order to stay successful and relevant, sustainable businesses constantly look for opportunities to learn more and evolve: Attend and host educational events.Subscribe to local and industry news.Provide education and upward movement opportunities for employees. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today!     Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course ***Marketing Tips eNewsletter ReSIProcal FebruarySustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
215: Biochar Production on a Commercial Scale
Feb 1 2024
215: Biochar Production on a Commercial Scale
Adding biochar as a soil amendment creates an ideal habitat for beneficial microorganisms. Sitos Group CEO and Co-founder Mayo Ryan and PR, Marketing, and Communications Manager Jessica Bronner explain how biochar amendments improve disease resistance, plant health, pest resistance, water retention, and drought mitigation. The team explains three different ways to make biochar and why they have chosen to use the slow pyrolysis method to ultimately produce biochar for different soil types. Resources: REGISTER: February 16, 2024 Biochar in the Vineyard 56: Conservation Burning and Biochar 106: What? Bury Charcoal in the Vineyard? 167: Use Biochar to Combat Climate Change Burn: Igniting a New Carbon Drawdown Economy to End the Climate CrisisCarbon Removal FAQMonterey Pacific Inc. New Science Says Biochar is Very PermanentRegeneration Regeneration: Ending the Climate Crisis in One GenerationSitos GroupSitos Group Biochar PageSitos Group BlogSitos Group Social Channels: LinkedIn | Instagram | Facebook | YouTubeUnited States Biochar Initiative Why ‘regenerative viticulture’ is gaining ground among major wine producers Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript Craig Macmillan  0:00  Our guest today are Mayo Ryan. He is CEO and co founder of the Sitos Group and also his colleague, Jessica Bronner, who is the PR marketing communications manager for the Sitos roup as well. Thank you both for being here.   Mayo Ryan  0:12  You're welcome, Craig. Hey, happy to be here.   Jessica Bronner  0:14  It's a pleasure.   Craig Macmillan  0:16  So what is the Sitos Group? What do you folks do? How did it start? I know the answers to these questions, but like why are we here? Today we're going to talk about biochar. But where are you focusing? What do you do?   Mayo Ryan  0:29  Well, you know, when we when we figure it out, I think we'll let you know but anyway, where we are today is Sitos Group is a California based biochar manufacture and carbon removal company and we got started two years ago. It was a really great collaboration between myself and our co founder Steve McIntyre. Steve is the owner, founder and owner of Monterey Pacific, which is a very large vineyard management company, based in solid California about an hour south of Salinas and Monterey  Pacific farms about 18,000 acres of wine grapes in the Monterey County and San Luis Obispo areas. Steve's a winemaker and has his own winery. And he started using biochar with his in house soil scientist Dr. Doug Beck. almost 10 years ago, Doug has spent a lifetime in Far East Asia perfecting and understand the use of biochar and brought it to Monterey Pacific. They've perfected that use. And so, Stephen Monterey Pacific along with Doug had the use of biochar and winegrapes down I started my journey into biochar in late 2017. Designing and building an almond processing company in Northern California, in that process wanted to do something different to the almond shell market is is really valueless. It's a valueless byproduct almond hole is used in cattle feed in that year, the price dropped by 75%. So we were looking for an alternative income source in the form of almond shell and the next year and 2018, Kathleen Draper and Albert Bates wrote this seminal book called Burn and oddly enough, coincidentally, Steve and I read the book The same year, and it's what got us into biochar was the big sort of lightbulb moment. And then in 2018, I think October it was the inner governmental Panel on Climate Change wrote its report about negative emissions technologies. And in my head, I put those two together and have really drank the biochar Kool Aid and never going back. This is a lifelong venture now. We got together a few years ago, a fellow graduate of the California ag leadership program, we're both graduates of that program got us together, Steve's headwinds where he knew everything there was to know about using biochar in agricultural setting. And I had the, you know, production technology side of it pretty well wrapped up his headwinds were my tail winds and vice versa, we got together and as I said earlier, it's a marriage made in heaven. We've had a really wonderful partnership over the last almost couple of years, we have a pilot plant up and running at Regen Monterey, which is Monterey County's Waste Management District, with this incredible staff there. And our partner in that project is Keith Day, who runs the compost operation, the Keith day company that runs the compost operation at region Monterey, and we've had a pilot plant up and running since early this summer. And yeah, things are going really well.   Craig Macmillan  3:04  So question for you, Jessica. How did you get involved with the Sitos Group?   Jessica Bronner  3:08  That is a lovely question. So Steve reached out one day and was like, Hey, I have a job opportunity for you. And he connected with mayo, and the rest was history. And I always joke that I never thought I'd be excited about dirt, except now I'm excited about chocolate ish, kind of st compound. But yeah, that's how I got into it. And I'm never looking back. I can tell you that for sure.   Craig Macmillan  3:32  And so I've got another question for you. Jessica because I think you might have a really great answer to this. We have other episodes on this topic, but just very briefly, what exactly is biochar and what are some of the uses for it?   Jessica Bronner  3:44  So biochar, what Mayo calls is a wonder drug. And I could not agree more. I really porous material, and it's actually a type of charcoal with a low ash content. So it's a higher carbon content. What sets it apart from charcoal is its porosity. So it's has a lot of pores inside of it. We call it the coral reef for the soil. So all of those pores and little rooms are kind of housing for the micro organisms, or the soil biota that we incorporate into it.   Craig Macmillan  4:16  Mayo, you had mentioned how you kind of got connected to it. What are some of the uses for biochar in agriculture?   Mayo Ryan  4:22  We're farmers at heart and I mean, you all of us are lifelong agriculturalists. So we really start the conversation about biochar from an agricultural perspective. It is a wonderful soil amendment and because of its porosity, as Jessica said, and the idea that it is this coral reef for the soil, all of the complex fungi and bacteria and the myriad other micro organisms that help us with our digestion and our immunity and our disease resistant, live in, in biochar, it's like long term housing for all of those organisms. And I mean, in a single handful of soil there are more micro organisms, microbial bodies and our human beings on the planet and and biochar is their long term housing. You know, it's a condo for them. And so they take up residence, and it just fuels all this great activity that all those organisms have when they interact with the plant this complex communication between microbial activity and the plant itself. And so it leads to increased fertility, plant health, disease resistance, pest resistance, a really good amount of moisture retention, so drought mitigation, you know, and you just go down a list like a, like Jessica said, I think it's a wonder drug because it has these almost unbelievable amount of CO benefits. It does so many good things. That's just on the on the agricultural side, what we think about at Sitos are these co equal benefits of soil health and carbon sequestration. It's a really effective shovel ready and efficient tool. First, full carbon seed, atmospheric carbon removal,   Craig Macmillan  5:50  You talked about carbon. So obviously, this is made from materials that are high in carbon, Jessica, what kinds of materials go into this process that we're going to talk about in a second, what kinds of materials go into making biochar?   Jessica Bronner  6:02  Well, ultimately, you can pyrolyze is the secret word that we're going to get into in a little bit, but you can pyrolyze any organic matter Sitos Group specifically, we are currently working with municipal wood waste. We tried working with some compost leftovers previously, and they were a little high in water content for us to make biochar in the moment. So now we're just using some wood residue from other wood materials that are lower in the water content, but you can pyralyze organic, any type of organic waste, if that's biosolids, if that's corn husks, if that's vineyard waste, or almond waste, we're looking to get into almond waste almond hole and shell later on down the road hopefully sooner than later. But anything organic ultimately, if it's going back into the agricultural application,   Craig Macmillan  6:51  So Mayo, there's a particular process we've called pyrolysis that's necessary to make this happen so that you don't end up with ash or charcoal is it's a different kind of a combustion Mayo, Can you talk a little bit more about pyrolysis and then we'll talk about how you actually do it.   Mayo Ryan  7:04  Our goal is to ultimately make various qualities of biochar for specific soil types. And so we want a machine that's adjustable, which is why we pick slow pyrolysis there are other means of making biochar one's called gasification. And that's what we have largely in California. These are these are really energy production facilities where energy is about 80% of the product and biochar is a byproduct. Fast pyrolysis is another way to do it. Slow pyrolysis is a little bit different. There aren't many manufacturers that equipment around the world, but I think we found a great one and that machines very adjustable. So we can through different throughput times different temperature rates, we can make biochar 's that have higher pH level than others or a higher cation Exchange capacity and ultimately hope to customize biochar for soil types but you know, it's a new process. This is our machine at Regen Monterey the pilot plant is the first of its kind in the country. We've spent a good long while investigating manufactures years actually at this and, and are really pleased with this. With this process. The machine was invented or designed by two professors and biochar, Johanna Sleeman at Cornell and Stephen Joseph at the University of New South Wales, to pretty eminent people in our world. And so far, we're really pleased with the design and hope to perfect it over the years. And, you know, get the most out of it that we can it's economic, it's fairly easy to operate. As Jessica said, it's feedstock agnostic, we can use a lot of different feedstocks, and it's transportable, we can put one in a 40 foot trailer and, and you know, it's not like we can hook it up to the back of a car and drive it around. But it is somewhat transportable.   We've had other guests on the podcast and I've had tailgates where we have had big piles of vines that we lit from the top and then hose down material at the end. I've talked to people about digging pits and burning stuff covered in the ground. We've seen some smaller kinds of units, kind of like a tank I've seen people doing and kind of an open trench. The secret to pyrolysis is it's the low edition of oxygen. Is that right?   That's exactly right. Yeah.   Craig Macmillan  9:08  So you're talking about a machine. So what is this machines, magical machine? What is how does it work? How do you get stuff into it? How does it burn? How do you get stuff out of it? How much can you do at a time? Does it take 10 people to operate it? I've just gotten super curious about this, because this is the first time I've really heard about this kind of technology.   Mayo Ryan  9:27  You make it sounds so mysterious, but it's really not all the processes you described, Craig are what stands out about them is that they're batch processes. We wanted something that was continuous. There's such an abundance of agricultural byproducts, waste and biosolids, and forest waste in California that we wanted something that we could start this machine or put two or three of them side by side and it was a continuous process. So the feedstock enters the machine in a in a trough at the bottom of the machine at a temperature say 150 degrees centigrade, the moisture leaves so we dry the feedstock going in and In it say 350 to 500 degrees centigrade, all of the non carbon materials. The volatiles, if you will in that feedstock, whether it's almond shell or biosolids, or wood waste go away from the feedstock. And what we create is this bubble of sin gas or production gases. And at those temperatures, those sin gases combust. That bubble of of flame, if you will, lives above the feedstock. And that heat is what pyralyzes that say 750 degrees centigrade, paralyzes the feedstock. And what paralyzation means is it literally means change by fire. And so that feedstock goes from whatever it was with whatever quantities of lignin, cellulose hemicellulose into almost a pure carbon, it's completely chemically transformed. And what you end up with is just because it earlier is this very porous material. One of the quality standards for biochar is the International biochar initiative, surface area standard, which is 500 meters per gram. It was hard to get my head around this, but that's the surface area of a football field in the size of a pencil eraser. And that just speaks to how porous and fragile it is. And if you were to take an electron microscope and look at one of the walls of those pores, it would look exactly like the original start. It's very fractal down to different degrees of magnification. And at that high carbon content level microbes break their teeth on it, you know, it's it's something that lasts in the soil for hundreds, if not 1000s of years, as farmers we are using the biochar, principally for soil health and Plant Health take that responsibility for using that biochar in an agricultural setting, you know, very seriously. And so we are, you know, we really think that that leads to a more durable and permanent carbon removal, but it's just as I said earlier, it's a wonderful, incredible wonder drug. It does so many great things.   Craig Macmillan  11:48  To continue, mayo what happens to the stuff that's not the carbon you said it volatilizes off, but what's its eventual fate in the environment?   Mayo Ryan  11:50  We essentially combust it and so the machine acts as its own thermal oxidizer, so everything that's not carbon gets lifted above the feedstock. The feedstock never actually catches fire all the sin gas and production cloud gases do above the feedstock and they're consumed right then and there. And so theoretically, you know, what comes out of the stack is very little heat, principally, we generate a ton of byproduct heat, but very little exhaust gases, little NOx little Sox, well under what you know, are the standards here. Everything that's as I said, Not carbon gets combusted within the chamber   Craig Macmillan  12:34  And gets broken down into less problematic. Compact.   Mayo Ryan  12:37  Exactly, yes,   Craig Macmillan  12:38  Question for you just the coolant, the biochar coolant. I'm hearing a lot about biochar. Obviously, there's a lot of people mixing up the Kool Aid. I'm guessing that your job is probably to sell the Kool Aid.   Jessica Bronner  12:49  My job is actually to educate people on what the Kool Aid is. Once they know it kind of sells itself going from there on. It's definitely breaking down the complex understanding of slow pyrolysis and biochar so if someone could understand it, who's new to the ag industry or carbon removal industry or any of that.   Craig Macmillan  13:13  So again with you, Jessica, so this material is produced, you folks are selling it to other folks selling it to different people, outlets, companies, municipalities.   Jessica Bronner  13:23  That is the future plan for now we have an offtake agreement set for this first pilot plant with Monterey Pacific. So actually, all the biochar we'll be producing in the years going forward will be going directly into the vineyards that MPI manages, which is terrific yay for Sitos, Group biochar. And then moving forward it will be available to sell to outside markets.   Craig Macmillan  13:46  What do you think those markets might be?   Mayo Ryan  13:47  I can go with that. You know, we're we're we're lucky in that biochar and wine grape vineyards is an established fact more or less. We can all stipulate the benefits of biochar in wine grapes largely due to Dr. Doug Beck and Steve's work over the last eight to 10 years. We're doubling down in the wine grape industry is is kind of a short term means of proving biochar is affecting agriculture. Next, we'll spend time educating almond and pistachio growers in the San Joaquin Valley about those same benefits. I used to work as pistachio grower relations guy for a large pistachio company. And you know, I'm convinced pistachios and biochar go hand in hand. But there are so many other uses. We can sequester carbon and concrete, you know line production for the concrete businesses one of the largest carbon emitters in the world. If we can get biochar and concrete we can significantly reduce by 20%. Perhaps the amount of lime going into concrete, we can create graphenes and graphite for use and batteries. The endless list of uses of biochar is really endless. We were starting in agriculture but there are a lot of opportunities for us as we build the business.   Jessica, are you you said you're doing the education and the outreach. You're teaching people what it is what kinds of methods tools, avenues are you using to communicate all this stuff?   Jessica Bronner  14:59  So far we've been very successful on LinkedIn. That's a great avenue for people to find out what we're doing where Mayo is every week speaking to different at different arrangements and educating people that way. With that we do a lot of public outreach. So we spoke at the Monterey Rotary Club and then the Cannery Row Rotary Club. So we had some good educational moments, we'll be having a biochar tailgate with a vineyard team coming up next beginning of next year. And then our website has a lot of information about biochar. We'll write blogs, if people have questions, they can submit questions on our website. We really want to be open book to the public and to people who are interested because educating oneself is kind of the most powerful tool that you have i We really value that and we want to create avenues for people to learn from their own standards. And then a website that we like to go to for information for the public to know about, they obviously probably already do if they know about biochar is the US biochar initiative USBI. They have a terrific website with a lot of knowledge and materials on biochar and application and agriculture and different settings.   Craig Macmillan  16:12  And just as a as a timestamp, this has been recorded in November of 2023. And so this Tailgate you mentioned, would be in 2024. For Mayo to you what what is the future look like? The big picture future do you think is going to be for this industry? This is a sounds like it's an industry are potentially a fledgling industry, maybe. But where do you see this going? You've talked about almond orchards and you've talked about municipal waste. What's the potential here on a big, big picture? You   Mayo Ryan  16:42  know, agriculture is facing a huge set of problems, which makes it just more and more difficult to meet this global demand for a secure and healthy food supply. And those problems are, you know, soil degradation and desertification, drought or moisture loss. You know, carbon emissions from agriculture is huge. We've got to fix that loss of biodiversity. And so, we believe that biochar is a way to transition conventional traditional ag into a regenerative ag set of practices, which would include things like cover cropping and minimum or no till on but but essentially at the highest level conversion from a chemical based farming regime to biological based farming regime and, and we want to facilitate that our vision of sounds embarrassing a bit, Craig, but you know, Steven, Jessica, and Alan and our wonderful operators who Swain said, Well, I'll want to sequester a million tonnes of carbon be a mega ton supplier of carbon removal by the end of 2030. It sounds crazy. When I say it, I get a bit embarrassed. But our friends in the carbon world are telling them that's not enough, we need to have much more larger ambitions, you know, we all need to be sequestering a billion tons by 2030. And we're you know, we're just a very small part of that. But that's our goal. That's what we want to have happen. That's what we're going to pursue over the next seven years is to take these plants that we have the goal of the pilot planet region, Monterey is to perfect a three machine design that will templatized and deploy throughout the Salinas, Sacramento and San Joaquin valleys, I think in my lifetime anyway, you know, I don't have to look much beyond those regions for opportunities to make biochar and sequester in soil. But that's the plan and to you know, to do our best to facilitate regenerative ag and, and those regenerative site supply chains and remove as much carbon from the atmosphere as we possibly can.   Craig Macmillan  18:24  Jessica what do you have to add to that? What? What do you see? What's your vision?   Jessica Bronner  18:28  My vision for biochar is really lead the regeneration of the earth to the soil. I mean, I recently read, or am reading the book by Paul Hawkins called regeneration and mayo knows it very well. And I encourage everyone else to go and read it if they have not. But it ultimately talks about how are we supposed to thrive on a planet that's degenerating? And what can we do to regenerate that so we can continue to sustain life? Well, not just since sustain life, but to thrive, have life thrive on this planet? So future going forward would for biochar to Excel that regeneration of the earth of agriculture of supply chains of humanity? That would be that's my big end. I'll be I'll go through this.   Craig Macmillan  19:14  That's a good goal. Let's continue with you, Jessica. We're getting close to the end here. What is one thing that you would recommend to listeners or that you'd like them to take away regarding this topic?   Jessica Bronner  19:26  I mentioned it earlier, but really is just to educate themselves on biochar and sustainability and regeneration, because there's only so much you can do from here. So he or she say, but when you actually double down and find out what it is that you're passionate about, or maybe you're not passionate about for your individual self, I think that's really powerful. Like I said before, I had never knew that I'd be excited about charcoal or about agriculture, but here I am, like, never, never going back and I really attribute that passion to education. personal education me diving in and figuring that out so that's that's my biggest encouragement for people just curious about it is to read about it dive in jump in headfirst come down a rabbit hole and drink the Kool Aid.   Craig Macmillan  20:14  How about you Mayo?   Mayo Ryan  20:16  Know what I'm gonna shamelessly crib what Jessica stains it's get involved. I mean, if you're on our website and you find that that tab and that button all over, we have a little mantra internal saying it Sitos. It's not either or it's also and we have a very limited competitive view, we don't think there are such things in, in the biochar or carbon removal world as competitors, we need lots of Sitos' we need lots of other companies in this business as many as can can get involved. And that's it. You know, Friday, we hit a record. It's the first time we were over two degrees of pre industrial temperature, a third of this year was over 1.5 degrees, which was the Paris Climate Accord. It's here it's happening. And so my suggestion and my hope is that is that people just get involved educate, as Jessica said, and, and join us in this effort to save ourselves.   Craig Macmillan  21:03  Jessica, I am going to ocme back to you, where can people find out more about you and your colleagues and the Sitos group in general?   Jessica Bronner  21:11  Our website and click the Get Involved button and you send an email directly to me and I will respond to you ASAP. You can also find us like I said on LinkedIn, we have our social media platforms on Facebook and Instagram. We're thinking about launching a YouTube channel. You can go check us out right now and find some terrific vineyard application videos of biochar have been applied to some of the McIntyre vineyards, soils. But I would say email if you want to get direct contact with us. It's our first names with our last initial at Sitos.earth it is not.com We got fancy and put a dot Earth on there. So yeah, send us an email reach out. We're happy to chat set up a call and have a conversation. Well,   Craig Macmillan  21:53  our guest today has been Mayo Ryan. He is CEO and co founder of the Sitos group and Jessica Bronner, who is the peer Marketing Communications Manager for Sitos want to thank you both for being here.   Mayo Ryan  22:05  Delighted, Craig, thank you for having us.   Jessica Bronner  22:07  It was a pleasure for sure.   Transcribed by https://otter.ai Nearly perfect transcription by https://otter.ai
214: 3 Eco Buzzwords You Didn't Know Are Sustainable | Marketing Tip Monday
Jan 22 2024
214: 3 Eco Buzzwords You Didn't Know Are Sustainable | Marketing Tip Monday
There are a lot of buzzwords today surrounding eco-friendly production: RegenerativeSustainableClimate smartCarbon footprintSocial equity Did you know that the sustainable winegrowing community touches all of these points? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. 1. Regenerative. From the block to the bottle, making wine is a science. Growers and vintners alike must understand and work with nature to make a quality product, and sustain their business for years to come. That’s why sustainable winegrowers use practices that protect and regenerate natural resources: Enhance soil health and biodiversity by planting cover crops and using compost and biochar.Support native wildlife species by preserving a portion of the property as non-cropped land.Reduce pesticide use by attracting birds of prey and beneficial insects.  2. Climate Smart. From the fuel and batteries that run vineyard equipment, to the electric pumps and motors at work in the winery, to the electricity that power the buildings, it takes energy to make a bottle of wine! Reducing reliance on nonrenewable energy helps to combat climate change. Sustainable winegrowers and winemakers do this by: Using equipment that covers multiple rows to reduce tractor passes.Improving insulation of buildings and winery tanks to regulate temperature and reduce energy demand.Utilizing natural light, energy-efficient bulbs, and motion-detecting lighting in buildings to reduce electricity demand.  3. Social Equity. Sustainable wine businesses know that people are our most valuable resource. It’s common practice for them to: Provide competitive pay and medical insurance.Have a communication plan to reach neighbors and the community at large.Give back to their communities through charitable donations, volunteer work, and hosting educational events. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today!     Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course ***Marketing Tips eNewsletter ReSIProcal FebruarySustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
213: High Resolution Data from Space Helps Farmers Plan for Climate Change
Jan 18 2024
213: High Resolution Data from Space Helps Farmers Plan for Climate Change
Ecosystem Science combines biology, chemistry, and physics to model and predict responses like wine grape yield forecasting, water management, and disease vector mapping. Joshua Fisher, Associate Professor of Environmental Science & Policy at Schmid College of Science and Technology, Chapman University and science lead at Hydrosat explains how high-resolution data from space helps farmers plan for climate change. His research uses satellites to help growers understand how change their practices to succeed in their current location and predict future winegrowing regions around the world. Resources: 199: NASA Satellites Detect Grapevine Diseases from Space191: CropManage: Improving the Precision of Water and Fertilizer InputsHydrosatJoshua FisherJoshua Fisher on LinkedInJoshua Fisher on Twitter Martha Anderson, Research Physical Scientist, USDA-ARSNASA Acres - applying satellite data solutions to the most pressing challenges facing U.S. agricultureNASA Earth ObservatoryNASA JPL (Jet Propulsion Laboratory) Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript Craig Macmillan  0:00  And our guest today is Dr. Joshua Fisher. He is Associate Professor of Environmental Science and Policy at Chapman University, and also science lead with Hydrosat. And today, we're gonna be talking about ecosystem research that he's been doing in some modeling ideas. Thanks for being here, Joshua.   Joshua Fisher  0:16  Thanks for having me.   Craig Macmillan  0:17  Your area is broadly defined, I understand as Ecosystem Science, that'd be an accurate description of your professional life.   Joshua Fisher  0:25  Sure, yep.   Craig Macmillan  0:26  Before we get started, what exactly is Ecosystem Science?   Joshua Fisher  0:29  it's kind of a combination of many sciences. And it's a combination of biology, we got to understand plants, animals, in, you know, down to bacteria and fungi. It's a combination of chemistry, you know, we need to understand how different nutrients and water and carbon interact and transform and it's combination of physics in terms of how energy flows through the system and in heat, and how to model and predict responses of the biology and the chemistry through the physics. So I kind of got into Ecosystem Science or environmental science more broadly, because I was indecisive as a student and couldn't pick a science, like all the sciences, and   Craig Macmillan  1:10  I feel your pain.   Joshua Fisher  1:11  And I didn't want to just pick one. So I was looking around for a major that combine the sciences and environmental science was a good one and got me a chance to get outdoors.   Craig Macmillan  1:20  That's an interesting way to get into what are the applied aspects of this area? Like what are the things things are that you're interested in, in terms of like the applications, but what do you do, and then we'll talk about what you do.   Joshua Fisher  1:32  The applications are really interesting. And it's kind of a career trajectory to, I think, as a student, and as an early career scientist, it was really about doing science, with the applications kind of out there more broadly, for context, but not actually doing anything about anything other than coming up with the best science possible, coming up with the best models, launching satellites, developing new datasets and understanding the way the world works. But actually feeding back to society was something that I've really ramped up throughout my career. And I've seen that among my peers as well, you know, especially in terms of the science trajectory and science reward system, science rewards you for publications for getting grants, and for doing a bit of ivory tower research, it doesn't really reward you, promote you and sustain you for doing applied sciences. And that tends to be a luxury that one gets one when gets into mid career, which is where I'm at now. And it's a great aspect. It's a great privilege to be able to feed back to society, to help farmers, water managers, policy makers, communities, people of color, indigenous tribes, and so on. It's a different type of award. Now it's, it's a reward, that's a personal reward. Something that I feel, you know, really happy about satisfied when I go to sleep at night. And I, you know, have to do my part to change the system for the early career scientist of today, to be rewarded for those applications as well. But in terms of my Applied Science, nowadays, I use my technology that I've launched a space and I'm continuing to launch the space, especially on thermal imaging, to monitor plant stress and water stress, heat stress, and plants using that to help inform irrigation and agricultural crop management, forest management, wildfire, prediction response, even down to urban heat and public health. I have got work with environmental justice, and communities of color and using the data that I've launched to help to help sustain public health as well as environmental science and agriculture and food production and food security. So lots of great applications out there. I'm even working with volcanologist. Our technology to help predict volcanic eruption.   Craig Macmillan  3:43  Oh, wow.   Joshua Fisher  3:44  Incredible array, you know, there's geology as well, mineral exploration. So a lot of applications, aquaculture, you know, helping improve shellfish and diversity as well. So when it comes to what I've gotten myself into, or gotten yourself into Dr. Fisher, over the years a bit of that. And it just happens to be that what I do has a lot of the connections, it isn't very limited. And what I what I've been doing for the past decade has a lot on temperature and heat. And so anywhere there's a signal of heat or temperature, whether it's in crops, whether it's in urban settings, whether it's in volcanoes, whether it's in wildfire that temperature permeates everywhere. And my data have and my science have the ability to help not only the science, but also the applications across nearly in the entire earth system.   Craig Macmillan  4:35  All right now, what are you talking about heat you're looking at this, we're talking about what you do so like on any given day, and I know everybody has these crazy lives where we do one thing on Tuesday and something completely different on Wednesday, but you are scientists, scientists work with data. Your data is coming from space. How did you get into that? I know you've worked on a couple of other or a couple of projects both now When in the past with information data collected from sapce, and I want to know more about that, what kind of data? How's it collected? How's it work? Exactly, yeah, how does somebody get into terrestrial data scientist?   Joshua Fisher  5:14  How does someone go from having one's head in the dirt to having one's head in space?   Craig Macmillan  5:21  And then then back in the dirt sounds like.   Unknown Speaker  5:24  I'm back in the dirt again. Back to my college days, environmental science, started doing undergraduate research at Berkeley, where I was at, mostly because as an undergrad, I was like, Why? Why did I go to Berkeley, you know, it's just a number in a class. It's huge, not the best teaching, the reputation of Berkeley is really for the research. So I said, Well, if I'm going to be here, I better get involved in research. And I got involved in research as an undergrad, and started getting into the Environmental Modeling. And I liked it so much that I continued on at Berkeley for my PhD, and my PhD, and continued Environmental Modeling side. But I was like, well, let's add a new tool to my toolkit. And let's start playing with satellites. Because really, they were just cool toys in the sky, I had really no other kind of ambition, other than to learn how to pick up a new tool and play with it.   Craig Macmillan  6:12  I've seen some really pretty pictures, if you go to the NASA Earth Observatory page, and with all their links and stuff there. It's like a Christmas tree with presents under it. It's just all these pretty colors and all these amazing things. So I can see how you could get drawn into it.   Joshua Fisher  6:27  Yeah, I mean, when you get into all the beautiful imagery, not only in the visible spectrum, but across the medic spectrum, you start to wonder if you are looking at science or art, that distinction that polarization between art and science really starts to blur. And you forget, what are you doing? Are you doing art? Are you doing science? And really, you're doing both. And it's all together. And I've been doing a lot of art, science and synergies over the year as well, which I'm happy to talk to you after I answer your first question, which is how I got into it. So playing with cool satellites, cool toys in the sky, interested in water, because I grew up in California and Alaska, kind of two, polar opposites of environmental extremes. And you know, when I was a kid, we were putting low flow showerheads, you know, in my showers in Los Angeles, where I grew up with my mother. And then my parents split when I was little, my dad lived in Alaska. And when I went to visit my dad, Alaska, we were putting on high flow showerheads, as a kid just kind of flying back and forth. It made me wonder how the world worked. And so growing up in California, especially under droughts and water shortages, as I got into college, I got involved in interested in being able to predict water and how much water we need. We had been able to measure rainfall and snow and groundwater, but not the evaporation components so much. And so that was where the models had to come into play. Because we couldn't measure it. We had a model that we had predicted based on other things. So when I started playing with satellites, my PhD, I was started wondering, I wonder if we could get at evapotranspiration from satellite remote sensing. And so that became the focus of my PhD. And sure enough, I was able to do it at the end of a nice long doctorate. So then right around that time, climate change really blew up. And I was in a unique place where I was observing the earth, using cutting edge technology and models and looking at cycles that transcended the whole earth. And so I kind of stepped right into that, for a fact finished my PhD, decided to if I wanted to be a global climate scientist, I needed to work globally. I had been in the Bay Area for almost 10 years in LA and so on. So I left the US and I went to England to Oxford University. And I thought I would leave the satellite and evapotranspiration stuff behind me. I started working on the climate model. There, I started getting into nitrogen, and the nitrogen cycle. And really my number one goal of moving to England was to pick up a British accent so clearly that although I can't say...   Craig Macmillan  8:56  You went to Oxford, you went to Oxford to figure that out. You just couldn't move to the west end and a little apartment for a couple years. That wasn't going to do it clearly.   Joshua Fisher  9:03  But partially because we got a big project in the Amazon as well and Andes. So I moved into the Amazon and Andes and conducted a big nutrient fertilization experiment up and down the Andes along with a larger team studying ecological dynamics of the rainforest and cloud forest there. So my Spanish got a lot better although it's very much field Spanish, you know, I can converse very fluently when it comes to roots and leaves and soils, but put me in a fine dining restaurant. And I'm like, what is all this cutlery? We didn't have this on Amazon. Eventually made my way out of Amazon Andes back to Oxford and was teaching remote sensing and GIS geographic information systems to the students there. We had a collaborator at NASA's Jet Propulsion Lab who was visiting with us and he had tried to recruit me to JPL back in California. And I said, Ah, you know, I just converted my postdoc to a faculty position at Oxford. we're pretty happy here. But then my partner who's awesome from Los Angeles, got a job at Occidental College in Los Angeles. And so she got the job. And so I was like, okay, so I called up my friend at JPL. She has that position still available. And he said, Yeah, you should apply. And so I did. And so I ended up taking a job as a NASA scientist at JPL. And I was there for about 12 years before I left, and joined Chapman University and Hydrosat. Hydrosat was actually a spinoff from JPL. Some JPL scientists, engineers spun off some technology that we'd actually launched to Mars, and decided that we could actually use it for Earth Science and applications and accelerate that transition to society a lot faster. If we did it from a commercial sphere, than from a governmental, you know, wait for contracts and proposals, sphere prime, the science lead for Hydrosat. And even though it's in the commercial realm, I represent the science community and my push to make sure the data are available for free to the science community. And so that's one of my big pushes. It's all about advancing the earth as a whole. And Hydrosat really supports that. And our employees are driven by that mission as well. So that's exciting. So yeah, that's how I got involved in remote sensing and satellites. And it keeps me here today, because that's just what I've gotten good at, for my time at JPL.   Craig Macmillan  11:19  So what kinds of things is hydroset do?   Joshua Fisher  11:22  So we are launching as of, you know, less than a year just in June of 24, a constellation of satellites. And then they measure thermal infrared, so temperature, have very high spatial resolutions. And because it's a constellation, we can cover the earth really rapidly and frequently. So we can get measurements every day, what we call field scales down to 50 meters, for the thermal and in the visible and near infrared down to 20 meters. So really high resolution really frequent and and that's what we need, especially for growers agriculturalists. But even for other applications, like urban heat waves, volcanic eruptions, you know, a lot of things happen at very fine scales, wildfires, and you need to be able to capture it frequently, you can't just wait. And so there's always been this traditional trade off between high spatial resolution and high temporal resolution, you can have one or the other, but not both. It's because you either have your satellite close to the Earth where you can see close detail, but it takes forever to wrap around the earth in full coverage, or you can be further away and cover the earth more frequently. But then your pixel size is not as sharp. The problem with the thermal infrared imaging is that it's always been really expensive. Because it's a temperature sensor. It requires cooling, cryo, cooling, which takes a lot of energy and takes a lot of mass and volume. And on the engineering side, you start to add those up. And it becomes very expensive, from our public public satellites. Landsat has been our workhorse over the past couple of decades. And it's like a billion dollars to watch Landsat so you cannot have a lot. And that's a 16 day repeat. We advanced from Landsat with eco stress out of JPL I was the science lead for eco stress. We put it on the International Space Station. So we could use that energy system and power in crowd cooling. Interesting overpass cadence. So we didn't have to pay for a lot of the engineering. But you know, the the space station, of course, is very expensive.   Craig Macmillan  13:10  What is the overpass cadence on the International Space Station? I've always wondered that. If you're up there, and you're going around how often do you see your house?   Joshua Fisher  13:17  Yeah. And the answer is funky.   Craig Macmillan  13:21  Scientists love that Josh. Yeah, that's a great scientific, that's great for science.   Joshua Fisher  13:27  That's the jargon. That's the technical term. It is it's really funky. It's really weird. It doesn't go over the poles. For one, it hits about 50 to 15 degrees north and south. So it kind of like starts to get up there near Alaska. But it like it turns around, because what we call precesses kind of turns around, and so has this funky orbit. So if you're living in Los Angeles, or Chicago, or New York, a traditional satellite, like Landsat or MODIS, will pass over at the same time, every day for Motus 1030 or 130, for Landsat every 16 days at about 1030. So it's very consistent. And that's good for scientists, as you said, like scientist like that kind of consistent data, they can see if the planets heating up because at 1030, every time things are getting hotter, or whatever, the space station passes over at different times every time it takes your schedule and rips it up and says, you know, I'm doing my own thing. And so today, it'll be 11am. The next time it'll be 2pm. You know, next time it'll be 9am. It's not like every day or every three days. It's every like, sometimes it can be every day. And then like it just says like sia and then it comes back a week later. So it's very inconsistent. And that's why remote sensing scientists, NASA scientists had historically shied away from using the space station as a platform to observe the earth. I came along and said, You know what, this interesting high resolution spatial resolution because it's pretty close to the surface. You can actually see it from your house, passing over at night in this different times of overpass passes actually really good from a plant centric standpoint, plants, they use water throughout the day. But if you don't have enough water, especially in the afternoon, when it's hot and dry, plants will close this stomata, they'll shut down, and maybe reopen them a little bit in the evening to get a little bit more photosynthesis. And before, you know, there's no more sunlight from a 1030, consistent overpassed, you would never see that even from 130, you might not always see that getting that diurnal sampling was a unique trait that I thought would be valuable for Plant Science Ecosystem Science in agriculture. We propose that as part of the Eco stress mission proposal, the review panel at NASA headquarters, Congress love that we had been spending so much money as a nation on the space station. And we hadn't really been using those unique characteristics for Earth observation until we came along. And I think we were like the second Earth mission on the space station. And really the first one to ever use it to observe the earth with its unique characteristics. After we did that a whole bunch of other missions came up afterwards. We were trailblazers.   Craig Macmillan  15:59  That's cool. There's implications in terms of and you know, we're we're focused on plants and one plant in particular, the grapevine the implications for this are that we can see quite a bit of detail, I mean, 50 meters by 50 meters is actually surprisingly tight pixel, small pixel. But we also can see regional, and learn in larger scale patterns that we wouldn't find otherwise, where let's say grow A has great information about what's happening in terms of ET rates on their property, or plant water stress measured with leaf water potential or something like that. Stem water potential, but I'm guessing the field is probably picking up on some some patterns that are beyond what we might have otherwise known about, even if we had really, really good high quality high definition data just at the ground level, but limited parcel size, for instance.   Joshua Fisher  16:47  Yeah, absolutely. Thing is that hydrostat really combines a lot of great characteristics that you might get one from any, any any other individual instrument. So from again, Landsat, you've got that great spatial resolution, but you missed that frequency, promote us, you have the frequency, you miss the spatial resolution from drones, you get that great spatial resolution, but you don't get that large regional coverage, or even frequency from towers, similar, so from aircraft. So with Hydrosat, we're able to pick that a lot, which means that we can do a lot with I think we don't replace drone operations or towers, because those present and provide really useful information. But what we do provide is that just very consistent objective and large scale coverage at the field scale. So if you're a grower, and you got fields, you can run a drone or a couple of times, but you're really not going to see your field, you can get your Lance and your motors, but you're not gonna get that frequency or that resolution tight. So Hydrosat is really beneficial for you in terms of your audience for growers that have a lot of area, and a lot of interesting dynamics that you know, they need to be able to monitor and evapotranspiration, the soil moisture, the temperature, we can get that we also create a lot of products from our data. We just acquired a company called IrriWatch, which was started by my colleague Wim Bastiaanssen, who's a who's a giant and evapotranspiration, and so with me and Wim teaming up, we've got just where you know, the the two headed dragon of evapotranspiration are really pushing technology and solutions into agriculture, viticulture and all the other applications. So Wim and IrriWatch has done is they've reached out to hundreds hundreds of growers all over the world 60 countries and figuring out what are you what are your decisions? What are your What are your questions? What are your operational needs? And have answered pretty much all of them it can be from transpiration to soil moisture to soil deficit to how long do I need to turn on my hose? How long do I need to turn on my valve for? Where am I seeing water deficits? Where am I seeing water leaks? Can I tell us something about my soil health can I forecast crop yield, you know, in growing in viticulture, of course, we're not always trying to maximize the soil moisture to the field capacity. We're sometimes doing deficit irrigation. You even need more precision on that and more frequency. And so we work a lot with the US Department of Agriculture. I've got colleagues at USDA, Martha Anderson, they'll acoustics and tell him they've been doing a lot of viticulture applications. And so they're very excited about Hydrosat and we've been working with them on our early adopter product and hoping to have the USDA be a direct feed from Hydrosat and as much as all our individual growers and collective so we're definitely excited to support agriculture, viticulture, and anyone who can use the data. We want to make sure everyone has the best crop yield and best production and withstands these increasing heatwaves droughts and climate change that is facing everyone.   Craig Macmillan  19:56  So what kind of products does hydroset producing report it advise advising, like, what? What does it look like?   Joshua Fisher  20:03  Yeah, it's a huge list. I mean, so we actually have, since we acquired IrriWatch, we're trying to distill it because I think, with IrriWatch, we inherited about, like 50 different products. So different. So you got this web portal, this API, you can go in on your phone, or on your laptop, or your tablet, or whatever, and load up your field. And you can get your reports, your maps, your tables, your graphs across your different variables, your your irrigation recommendations, we provide irrigation recommendations, things before 10 In the morning, every day, local time. So people know what to do. But you know, then that's like growers, then there's more like water managers who are trying to manage water for a region, we've got policymakers, we've got consultants, so it's we have got a lot of different users, we've got a government. So we've got a lot of different users with different needs. And we have applications for all these different users. We're focused on agriculture, although we have a lot of interest and buy in from, again, like I said, wildfire communities, and forestry and public health and so on. So we're supporting a lot of those communities as well with our data. But we have a lot more analytics information and services for the Agricultural Committee at this at this time.   Craig Macmillan  21:17  I wanted to transition into that area of analytics. And related, you also are interested in modeling. I understand. To me, that's the Holy Grail, and also the Demon. of anyone who works around data. When I collect data, I've got maybe a great looking backward looking model. Fantastic. I tell you what has happened. Okay, great. Tell me what's going to happen. Josh, that's a little harder. And you are you are interested in this and work with this and which supercomputing Is that correct?   Joshua Fisher  21:48  That's right. That's right. Yeah, I do a lot of our system modeling. And it started with evapotranspiration, right again, because we couldn't measure it. So I had to predict it. And we had a lot of different models starting from him in Monte Thornthwaite. And recently, Taylor. And then moving forward, about the time I was in school, the global community started developing Eddy covariance towers, flux towers. And so we had some of the first ones at Berkeley that were measuring evapotranspiration, you know, frequently and across, you know, an ecosystem. So, I was like, well, let's test the models there. So I was, you know, one of the first scientists to test these different evapotranspiration models, and we got it like a dozen or so tested at the number of reflex sights, and I installed sap flow sensors and measured a bunch of things about water to be able to predict the models, or predict, predict evapotranspiration. That got me into understanding the process really well in the mathematics and the predictive capabilities. And then when I moved into the satellite remote sensing realm, we couldn't measure evapotranspiration directly as a gas flux. But you know, we were measuring the temperature signal, which is directly related, we can measure soil moisture, we can measure meteorology, we can measure vegetation, phonology. And so these components start to go together to get out of Apple transpiration. Actually, we can measure evapotranspiration using kind of atmospheric layers. It's very coarse resolution. It's not particularly useful for our land applications, but useful for weather and things like that. That modeling continued into using satellite data as the inputs to those models. And then like I said, I thought I would leave evapotranspiration remote sensing behind me as I moved to England and worked on the climate model. So I got into earth system modeling, and being able to predict, you know, essentially climate change, and what's happening to the fate of the whole planet, not just this year, next year, but 20 years from now, 50 years from now, and at the end of the century, as climate change is really ramping up and we're looking at tipping points in their system. When do plants really start running out of water? When do they run out of nutrients? When are the temperature extremes so much that plants can't survive? And this was actually just a paper that we published last month in nature made the cover of nature, and we use eco stress to detect temperature limits that we're seeing in tropical rainforests right now that we're just seeing starting to exceed the critical temperature in which photosynthesis shuts down. So that got a lot of widespread news coverage. Now we can put this back into their system models and say, are their system models doing this correctly? Some of my volcanology work is actually linked to earth system models, because one of the big uncertainties and unknowns and the fate of the planet is what are the rainforests going to do with increasing co2 And normally, we would set up experiments and pump co2 on to ecosystems and see what's happened. But it's hard to do that and rainforests working with my volcanologist colleagues, we've discovered that volcanoes leak co2 out of their like flanks into the low lying forests. And there's a chain of volcanoes in Costa Rica that are doing this in the rainforests. So we're going in again, back into the jungle, this time, the jungles of the volcanoes, flying drones to sniff out those co2 leaks, flying Lidar and thermal hyperspectral to see what the rainforest responses are. So that all ecology that remote sensing ties back to their system modeling predictive capabilities.   Craig Macmillan  25:05  One of the things I think is fascinating is here we have an ecosystem where we can collect data, we can the ground truth, that data or collect other variables to ground truth and connect, we can then develop like you said, some predictive modeling, and you go, what would a rainforest have to do with Cabernet Sauvignon? My answer is a lot. So where I want to steer things next, as a viticulturist. This is where I should say, the viticulture side of me. I'm very selfish. Not all viticulturist are many are giving open people, but I'm very selfish, and the only thing I care about is okay, what's happening with my vineyard? And what's that gonna look like? 10, 15 years from now, very hot topic right now in the in the wine industry is Wow, things are changing clearly. And so what kinds of changes Am I gonna have to make? Or can I make in terms of what plants I'm planting? Going forward? And I'm guessing that you probably are having some, some insights into plant response under these different conditions? Do you think that we're going to have some models or some ideas in the future about how, you know specific crops like vines might be modified, either in terms of species choice varieties choice or management techniques, or things like that? Is there is there some help for us here?   Joshua Fisher  26:18  Yeah, we already have those, there's kind of two paths or two, two sides to this coin, when it comes to climate change, and viticulture. One is big scale, where can we grow grapes that we couldn't grow before? And to where are we no longer going to be able to grow grapes into the future? The second one is, you know, it's hard to pick up a move to move into a new place or to move out of an old place, what can we do under the changing temperature and changing water cycle and changing seasonal cycle? And so I think that's probably the more immediate pressing question to potentially some of your your listeners is what can we do now? And so, you know, we're working with like the USDA and testing out different seed varieties, and so on. And there's a lot of commercial companies that do to do that as well. And so how do we help? We're not doing seed varieties. We're not doing the genetics of it, although I've got colleagues at Chapman University who are doing that. But what we can do is say, all right, you've got 5, 10 different varieties of the same type of grape, how much water are they using, what's the temperature sensitivity, and not just in a greenhouse or a lab, but across the field. And you can't always get towers and drones everywhere. And you know, maybe you can, but there's local conditions are a little bit unusual. So let's go ahead and plant 10 experimental fields, or maybe you're a grower, and you have a couple fields that you're willing to try out some new varieties. And we can just tell you, yeah, they use less water, or we have
212: An Educated Approach to Wine Marketing | Marketing Tip Monday
Jan 8 2024
212: An Educated Approach to Wine Marketing | Marketing Tip Monday
Do you know where your food comes from? “Food disconnect” is a term used to describe the average consumers lack of knowledge about where their food comes from and how it’s made. When it comes to wine, most people only see the finished product: what’s in their glass. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. For sustainable wine brands, there’s yet another level to this disconnect: While consumers name food and beverage as one of the most important industries when it comes to sustainability, more than one in four US adults said they don't know what makes a product sustainable (Morning Consult, 2022). This introduces an opportunity for sustainable winegrowers and winemakers.  Sustainability Sells! After Kathy Kelley and her colleagues at Penn State University learned about the environmental benefits of using cover crops under grapevines, they wondered if promoting this sustainable practice could be part of a marketing strategy to sell more wine. When they tested this theory with real-world wine consumers, they found that 72% of the wine consumers surveyed were willing to pay a $1 surcharge to cover associated sustainable production costs, and 26% were even willing to pay a $2 surcharge!  Get Specific It’s important to note that for the participants in the study, simply hearing that a wine brand acted sustainably wasn’t enough – it was learning the importance of the specific sustainable practice that increased customers’ willingness to pay more for the wine. “… We’re seeing a consumer group that wants to be educated and wants to know exactly what is going on with sustainable wine production,” Kathy says in a Penn State article summarizing her findings. “So, being descriptive about what it actually means to include cover crops in a vineyard is a way to be attractive to them.” Sharing your sustainable story has many benefits. It can be used as a marketing strategy, it helps combat “food disconnect,” and it helps spread awareness of sustainable practices that protect and regenerate natural resources.   We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, download the worksheet, watch the videos, and you are ready to tell your Sustainable Story!    Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course ***Marketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
211: Vineyard Nutrient Management Across the United States
Jan 4 2024
211: Vineyard Nutrient Management Across the United States
When it comes to nutrition in your vineyard, you need to know the environment that your vineyard is planted in including mineral nutrition, soil microbes, nitrogen from rainwater, and nutrients or potentially salt from well water. Fritz Westover, Host of the Vineyard Underground Podcast and Founder of Virtual Viticulture Academy shares a big-picture approach to nutrient management that is practical for any grower. He covers: Why it is important to test tissue both at bloom and veraisonHow to take tissue samplesWhen macro and micronutrient additions are most essential If you are a long time Member of our organization then you probably remember Fritz from his days with Vineyard Team in 2013 and 2014. We are thrilled to have Fritz back on air with us for the third time. Plus, I recently had the pleasure of being a guest on his podcast, Vineyard Underground. Search for episode 034: Why Sustainability Certification Programs for Vineyards Matter – with Beth Vukmanic on your favorite podcast player to listen in. And we have that linked in the show notes. Resources: 1/16/2024 Tailgate | Ag Order 4.0 Update 57: Wet Climate Viticulture 115: Examining Plant Nutrient Mobility with SAP Analysis 155: Sustainable Vineyard Management Across Different Climates 191: CropManage: Improving the Precision of Water and Fertilizer Inputs Fritz Westover Bio Healthy Soils Playlist The Science of Grapevines - Marcus Keller    Vineyard Underground PodcastVineyard Underground Podcast - 016: Nitrogen Sources and Strategies for Application with Paul CroutVineyard Underground Podcast - 034: Why Sustainability Certification Programs for Vineyards Matter – with Beth VukmanicVirtual Viticulture Academy Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript Craig Macmillan  0:00  Our guest today is Fritz Westover. He is a Viticulturist, who works around the United States. Especically the the south east and he is the host of the Vineyard Underground podcast, and also the founder of the Virtual Viticulture Academy. And today we're gonna talk about nutrient management. Thanks for being on the show.   Fritz Westover  0:20  Hey, Craig, how you doing today? Good to talk to you and to see you because I get to see you on video while we make this recording.   Craig Macmillan  0:27  You're back. This is another episode for you. Right?   Fritz Westover  0:29  This will be episode number three with Sustainable Winegrowing. So I love coming back. And you know, as you know, I worked with then Vineayrd Team back in 2013, and 14. So, of course, I love what you guys are doing and fully support it.   Craig Macmillan  0:42  Fantastic. So injury management in vineyards is today's topic. Can you give us a definition of what that means and why it's important?   Fritz Westover  0:51   Yeah, and I'm not going to give you the textbook version though, as you know, Craig, I'm going to talk from just how I view it and how I see my growers viewing it that.   Craig Macmillan  0:58  From the heart is that yeah,   Fritz Westover  1:00  I speak about nutrient management from the heart here. In terms of vineyards, you know, we want to see our vines grow healthy. When you plant to vine in the ground, there's certain things in the soil, there's mineral nutrition, there's microbes that cycle nutrients in the soil. So you have kind of a baseline there, you can add things to it. But you have to know what's in the soil. First, we have rain that falls from the sky, hopefully, and hopefully when it needs to, and that has certain mineral nutrient content and nitrogen, things like that people don't count that sometimes nothing will make a plant or like and rainwater. And then if you're pumping water through well, there's different ions, caverns and ions that are in that water, whether it be something that's good, like nitrogen, or magnesium or potassium or something that's not good, like a salt, in large amounts. So there's there's things coming out of the pumping out of the ground on a property that go to vineyard. And then you know, there's things that we put as inputs through a spray program or fertilization program. But before you do that, if you're going to manage the nutrition in your vineyard, you need to know what the content is what where the nutrients are coming from, how the vines take them up. Are you irrigating? Or is it a dry farmed vineyard, and that will determine how much of that nutrition is available to the vine, right, because you can have nutrition in the soil. But during a drought, if the roots aren't actively growing, or if they're pulling away from the soil, they're just not taking it in. It's a very dynamic thing. Management is really just knowing how to read your plants, how to read the environmental conditions, and knowing what you have there and what your inputs are contributing in terms of mineral nutrition to your system as a whole.   Craig Macmillan  2:31  What are some of the considerations then, that growers need to take into account when they're designing the fertilization program? Have you talked about where things come from? You've talked about what you need to look at. But how do you go about it.   Fritz Westover  2:43  I work with several growers all around the southeastern United States and in other states as well through my online academy. So I really get to see a large profile of soil reports, plant tissue reports. And there's certain benchmark measurements we can take in the vineyard that can help us to understand how vines are taking up nutrients. So we can look at a soil test. And we can determine what nutrients are available, we can look at the pH and that will determine the different availability of certain nutrients. We can also take into account the plant tissue samples that we should be doing in the vineyard, whether it's a tissue analysis from a petal, a leaf blade, a whole leaf with petiole attached, which is what I'm using currently, there's more and more interest in SAP analysis. So there's all these different methods of looking at nutrition within an actively growing plant. It gives you the snapshot at best during a certain time of the season. And those are benchmarks. So we're looking at the plants to see kind of what's being taken up from the soil and from the environment and from the water that's being either falling from the sky or going through the irrigation. My best analogy for grape grower would be the VSP probably the most common training system is the VSP so you have the that's vertical sheet positioning, but I use it and say the visual, we look at the soil for moisture, we look at the plants for any signs of higher low vigor to determine usually, if nitrogen is needed in greater quantities, or for certainly for any nutritional deficiencies that show up visually on leaves like magnesium or potassium deficiency, things like that. We know what those symptoms look like, we can look them up easily. And then the P would be the plant tissue test. So I always think of the soil is kind of the bank account of what nutrients are available. And then the tissue test is telling you if your plant is making that ATM withdrawals, so to speak from the soil. And then the visual really just validates if everything is really working as well as that plant tissue test says because I don't know about you, Craig, but I've looked at plant tissue tests that say everything is within the normal range of nutrients, but the plant is stunted. And it could see that the concentration of the nutrients is good in that plant, but the quantity is limiting the growth and production of that vine and it's going to limit the yields in that case. Those are the considerations I look into but there's one one more thing that there are some rules of thumb, what we're taking out of the system. When we ship our grapes out of the vineyard into the winery, whether it's your winery or winery across the state somewhere across the country that is removing nutrients. So you're literally mining your soil and your environment for nutrients, you're putting them into a truck, you're moving them with the fruit, and then they're being made into bottles of wine and someone's drinking those nutrients and they don't get back into the vineyard, if that's what's happening. So, when creating a nutritional budget, a lot of growers will account for the tonnage or whatever measurement of fruit is removed. And there are some tables available. I know Dr. Marcus Keller of Washington State University, in his book on the science of grapevines publishes some of those, but the example would be an average of four pounds of nitrogen. For every tonne of fruit removed from the vineyard, if you do four tons an acre, that's about 16 pounds of nitrogen. So we start to think in these terms of, okay, I just removed 16 pounds with that four ton per acre crop. This is an example of course of an average number, it's really not that simple, because the soil might have three or 4% organic matter in it. And we know from every 1% of organic matter, we're getting x units of nitrogen that are developed and processed within the soil system itself. And so if your organic matter is high enough, you may actually generate enough nitrogen in the soil to replace the nitrogen that was moved out of the vineyard. And this is why growers might go year in and year out without applying some fertilizer, even though they're moving it out of the vineyard in the fruit.   You got a good healthy soil web happening there, you got the relationships that you want, and you're cycling stuff. And so the impact of that removal is less. Yeah, yeah, absolutely. And cover cropping and whatnot.   Soil conditions, too. I mean, if the soil is dry in a drought condition, it's not really you're not gonna have a lot of activity, or if it's really hot, because it's been cleaned, cultivated. And you know, how does that affect the microbes that can then cycle those nutrients and convert organic matter into nitrogen and other other mineral nutrients?   Craig Macmillan  7:05  I want to touch on something, something regarded this and that's timing. So like at the grade school science version that we learn is there's a plant, and it grows and things come up. And there's a plant. Yeah, and grapevines don't work that way. There's certain things that they'll take up at certain times of year, they need to have water, moving through the plant, different nutrients are important at different times of year. What do you recommend? What do you how do you manage that?   Fritz Westover  7:34  Yeah. So you know, when I do a presentation on grapevine nutrition, there's this one slide that I go to from a study in Germany, and where they basically took plants apart at different times of the phenological steps throughout the year, whether pre bloom bloom, fruit set, version, and harvest, and they looked at the total mineral content of these nutrients. And they use that to determine what the demand of those nutrients were at different stages. And so what we see is that nitrogen and potassium sort of follow the same curve, where as you get into bloom, there's a spike in demand for nitrogen and potassium. And then after fruit set, it goes down a little, and then the roller coaster ride goes back up, and the demand goes back up in your veraison as your ripening fruit, you need more nitrogen, potassium, things like that. It's all part of the sugar production system. And then you look at also the quantities you know, nitrogen and potassium, are by far the macronutrients that are needed the most, and then something like magnesium. And we do see a lot of magnesium deficiency, east of the Rockies at many sites, it's needed, but not until after fruit set, really, that's where the bumps starts. So the bumps gonna start afterwards. And it's going to kind of gradually go up and down and up again towards veraison But the amount is not as, let's say the quantity that's needed is not as great as something like potassium. And you could do that for each nutrient and look at it to me that that triggers the kind of the benchmark of when we have to start applying fertilizer. And so the interesting thing about that is if I've got a vineyard, where we can put everything through the drip, irrigation and fertigation, we can wait until either right before the time of highest demand, or right at the time, and we can just slug it through the drip, right. If you don't have irrigation, you might be able to do foliar application, but that's not going to get a lot of nutrients into the vine like it will if you put it into the root system. So you'll you'll hear and I know we're going to discuss this as well, because we discussed it earlier that you know, dry farmed vineyards or vineyards in areas where it rains and they don't have irrigation, have to plan a little bit farther ahead. Because if you're going to put something like magnesium out or potassium, it needs to be worked into the soil with a rain event if you don't have to ration or cultivated in in some cases. So you can't wait until that perfect window. You've got to get it out ahead of time so that it makes its way down to the roots and it's available for uptake at that critical window that I was referring to before in the phenol logical stages.   Craig Macmillan  9:56  Can I wait till I see a forecast that there's a storm coming and then get my material out? Or do I put it up earlier than then just kind of hope that it rains? I mean, how much time do I have?   Fritz Westover  10:08  Yeah, that's a really great question to Craig. And so you don't want to answer every question with it depends, right? So you've got to get some concrete information for a grower to actually follow. So then you start thinking about...   Craig Macmillan  10:19  There's nothing wrong with it depends.   Fritz Westover  10:21  It's okay, as long as you follow up with, but this is what I would do, right. And that's what I like to say. So this is what I would do if nitrogen was the nutrient in question, if you put out especially an ammonia, nitrogen, something like that on the ground or something that is not bound up, like if compost, you have a more stable form of nitrogen that's in organic matter, if you have something like ammonium, it might be readily evaporated, or it's going to it's going to volatilize, and you'll lose it to the atmosphere. So you definitely want to get that out as soon as you can, right before the rain. So the rain can immediately move that nutrient into the soil. And that will secure it, so to speak, and stop the volatilization from occurring. If it's something like magnesium, really not as volatile, right. Or if it's something like phosphorus, or if you're putting out calcium in the form of lime, or gypsum, there's not going to be a lot of volatility. So you can put those types of products out farther ahead of the rain, and hope that the rain will eventually come and work them in. So I guess in that matter, depends on what you're applying. And you can, you can decide based on that, if you want to trust that forecast or not.   Craig Macmillan  11:28  You know, I just started something, I interviewed somebody else recently, and they were working with underlying vegetation issues. It was fascinating to me because of the work that they were doing in there not necessarily chemical burn down, not necessarily inrow cultivation in the comment was it rains enough here that I can do whatever I want. But there's going to be plants growing there two days later, in your experience in parts of the country. And I would love to have some, you know, compare and contrast here. What do I need to do in terms of preparing that area, you know, around the root system, because I'm trying to get top to bottom right down to get in there. And then also, you mentioned system wide things. And so what do I need to do there to make that work?   Fritz Westover  12:12  Let's cover the system wide. First, when I talk about system wide or make creating these, quote unquote, sea changes in the soil, you're not going to make a sea change the soil is the soil. It's got its own living breathing organisms in it. But let's say you were chronically deficient in calcium, or magnesium, right? We'll use those as two good examples. If you apply your calcium, whether it's lime, or magnesium in the form of dolomitic, lime, which is calcium with 10%, magnesium, great way to put magnesium and calcium in the soil to acidifying your soil like you would with a magnesium sulfate. Or if you're putting out a magnesium sulfate in a high pH, soil, anything that you're trying to put out to change the plant uptake. So let's say really high potassium uptake in your plant is undesirable to you for some reason, and you're getting magnesium deficiency. As a result, if we only put that magnesium or that calcium right at the base of the vine, you can only really change the the cation exchange or the base saturation of those cations right in that small area. And that's important because it's a major area of uptake. And this is something a lot of growers don't think about, even when you're dripping something through a system that biggest area of uptake is near the crown of the vine at the base of the root system. And feeder roots will take up stuff too. But that's where if you're going to put a one time slug, you know, it's got to be within 18 inches or so the trunk, but you still have roots, especially on older vines that are moving out into the row middles. Over the years, they get into the row middles. And so they're still getting access to that perhaps high level of potassium in that bass saturation or that cation exchange out there. So they can still kind of pull that up. So if you want to create a wider change and impacts the system as a whole, you're better off applying that product as a broadcast into the middle and under the vines. I have done that with magnesium when we're trying to compete with potassium, because we see magnesium magnesium deficiency, or also if we're aligning soil. So in eastern states, we have acid soil, parts of Maryland, Virginia, Pennsylvania, where I've worked, even in East Texas or north of that in Arkansas, depending on where you're at. You run into these acid soils, and we're talking like 4.5 ph. Yeah, so it is or like wine, right? Yeah, yeah. So we know that nutrients are not as available many nutrients like phosphorus is deficient boron, other cations are not as available. Due to that high hydrogen ion competition. We're going to add lime. Hopefully before the vineyard is planted. You do that before but I often go back and add maintenance applications of lime over the years as well within the vineyard system, and we do that over the whole field. We don't just do that in the rows where we're planting vines, because we want the vines to be encouraged to explore the soil and to mine, if you will, for nutrients outside of that immediate crown zone near the vine. Because eventually that will be depleted, your vines are going to keep growing and searching for these nutrients. So by doing a broadcast application, you create a soil that not only is more amendable, for roots to grow in, because acid soils are actually toxic to root tips that you get a high amount of available aluminum at 4.5 ph. And that will stop a root tip from growing. So if you want your roots to grow and expand, you don't want any chemical barriers, you don't want any physical barriers like compaction, you put something like that out before planting. So in Georgia where I work, very acidic soils, we will put out something around six tons per acre of the dolomitic lime before we plant some of the sites and then within two years, we're coming back with as much as two times per acre, because we're trying to to over time, bring that soil into maybe a 6.0 or 6.5 pH so that nutrients are just more available, so that we don't have to fertilize as much we don't have to put inputs into the soil. Right? We don't want to do that we don't have to cost money, and it could have environmental impacts.   Craig Macmillan  16:12  While we're still on this, this area, you got pre planned, are you recommending that we shank materials in? Or are we incorporated in a disking pass? And then over time that moves down in? And then also, if I've got an established vineyard to incorporate these materials? Or to get these materials there? I mean, do I need to do a cultivation pass and then do a broadcast and then cultivate again to stir it in?   Fritz Westover  16:39  Yeah, so these are all different methods that are used Craig and any grower out there who's developing a vineyard site in the near future or has done it recently, you'll hear conflicting opinions on the best way to do it. But what I like to do is break it down to how did the nutrients move in the soil environment? And how do I put them by the root where they're needed, and make sure they're not going to get washed away right away? So yes, if I'm starting a new site, we're going to look at the soil, we're going to determine what our amendments are going to be, let's say that the vineyard soil is low in phosphorus and need some line that to change the pH but also to increase calcium. And let's say it's a little bit low on potassium as well. Okay. So in that instance, if you just stir the soil up and put the lime in and fix the pH, that would be wonderful, because you've already made nutrient availability, so much better for that for the uptake of that plant root system. So that's good. That's the first step. But if then you go in and plant the vines, and you say, well, we needed phosphorus and potassium. And I know that new plants need nitrogen, so I'm going to take like a triple 10, or a triple 13, that's nitrogen, phosphorus, and potassium at 10 to 13%. And I'm just gonna sprinkle three ounces around the vine. Well, how did those nutrients move down into the soil? Well, the first time it rains, or you irrigate, and it touches those granules, the first thing that moves down quickly through the soil, what we call the mass flow is the nitrogen. And so that's going to be immediately available. So the vines is gonna pick up nitrogen, it's gonna say, let's go, let's grow. The next level of infiltration would be the potassium, we know that potassium is somewhat moderately mobile in the mass flow, but it doesn't move as fast as the nitrogen. So with enough rainfall and frequent rainfall or irrigation, it could move down gradually and get to the root system, that phosphorus on the other hand, it's just going to sit there on the surface like a rock. And it might take years for it really to move effectively. And so if you know your, your soil needs something like phosphorus, and potassium, you might add the phosphorus, whatever form phosphorus, you're using rock phosphate, if you're organic, or PTO five or some, put that on the on the surface, and you amend it with the lime to get it down deep to where the roots are going to be planted to. So maybe it's 15 inches, for an example 30 centimeters, that's all they're ready for the roots. And then later, you can come in and topdress something like potassium, for your final cultivation, just to work it into the topsoil. So it's, it's at a better stage, and I'm giving you an ideal scenario, obviously. And then the nitrogen, you could go ahead and top dress later, or put your drip system or let the rain work it in right before the rain like we talked about with that nitrogen. And that way you're getting things right at the root where it's needed. And you're not doing it in phases where it gets nitrogen grows a lot and then doesn't have enough other stuff like potassium, magnesium or micronutrients to keep up with that growth. And that's where you see these deficiencies starting to set in.   Craig Macmillan  19:26  Actually, that's a great kind of transition. You know, we talked about VSP and I think we do a lot of folks relies primarily upon visual and it's not simply the, you know, the tiger stripes in the leaf and that kind of a thing or the yellowing, but they're looking at how the crop set they're looking at when the sheets tipped start to quit. Because yeah, that's driven by water, but it's driven by by other resources to that kind of thing. Yeah. What can I do to quantify that? And how can I be kind of forward looking? I mean, you talked about removal. is a materials with harvest? So I know I'm I want to order some stuff, you know, but it's a long term kind of project.   Fritz Westover  20:07  Yeah, it is. It is.   Craig Macmillan  20:08  I mean, you walk vineyards with people, obviously. But then also you mentioned you see all these reports of it? What kinds of reports? Do you want to see what time of year? How do you put all that together?   Fritz Westover  20:19  Right. The visual is really important. And the only risky run there is some of these nutrients don't show visually until it's too late. A lot of our micronutrients are really important, as you know, Craig, for fruit set, and pollination, and fertilization rather, boron, zinc, molendinum, copper, all these things. So if you do your plant tissue test at bloom, which is the first time you would do it during the season, it you're already in bloom. So you're late to add that micronutrient, right. So then some growers will say, Well, I'm just going to put up this prophylactic kind of micronutrients, spray two or three weeks before bloom just to make sure they have what they need. And you can do that. But do you really need to. So I really rely on taking the bloom sample, because it is kind of like your progress report. It tells you, you know, how you're doing for the season. And you know, are you destined for an A plus a B minus by the time you get to the end of the season, because you still have a chance to get things in gear and improve your grade, right. So that bloom time sample of what I do is whole leaf sample with blade and petiole attached, some people just do petioles, separate the petiole and the blade, I've had very good success and consistent results with blade and petiole attached. I also, when I have an issue where there's, you know, maybe we're doing intensive fertilization, or I've got a deficiency, I might sometimes separate the petiole from the whole leaf. And that way, I can look at both reports and have two numbers to kind of look at instead of one. But the ranges are different for a blade versus petioles. So you definitely want to look at those. And I tell my growers to just go to my website, and you can download the, the standards there and look at them, because you don't need a consultant to just see what's out of balance, you can look at a table, I do that at bloom, and that gives me the report card. But the second time I do it is that version. And that's your report card for the season, so to speak. So by the time you get to version, you're at entering your maximum stress time, if you take the plant tissue sample too far after version, a lot of the nutrients have moved into the fruit. And the tissue sometimes is already suffering from the seasonal wear and tear. So it can give you these false ideas that you're really low and then you put out too much fertilizer. At bloom, we take a leaf next to a inflorescence or flower, because that is a representative leaf. And then at version, we go about seven leaves down from a shoot tip that has not been hedged or altered. And that is what's considered a representative leaf at that stage of growth. And that's the report card. Now the report card is really important. And I tell my growers if you can only afford or have time to do one sample, do the one version and get the final report card because that's the one that we then use for the next season to say okay, boron was a little low zinc was a little low. So we're going to find some boron and zinc to put into the system either through the drip or through a foliar spray before bloom, to make sure that we don't have issues with fruit set. So that's how we use that if we wait for bloom, it's a little late to make the change. So getting those two phases is really key for me. And then of course, like you said, being in the vineyard observing growth, looking for signs of deficiency, some things do show, you can clearly see nitrogen as pale leaves. Boron is actually important for nitrogen assimilation. So you could have what you think is adequate boron or nitrogen in your program. But if boron is missing, you might not get the assimilation and the you know, the proper use of the boron, or the nitrogen rather within the vines. So there's, you know, things to look for, to give you clues as well. So when I see something visual, sometimes magnesium deficiency can look a lot like potassium deficiency, it's on the order of interveinal, the potassium tends to be more beginning around the margin or outside edge of the leaf. So I always tell my growers, let's send in a sample, it's like 20 bucks, right? Let's just verify it with a lab report before we put the wrong thing down and make the problem way worse, right.   Craig Macmillan  24:10  When we're doing this, what are some of the most difficult decisions, some of the biggest obstacles to being successful here? And I'm talking about everything in terms of like you're getting good information, getting picking the right to formulations or the right products, the right individual minerals, and then getting into the plan. Are there regional differences that you've seen? Or are there kind of obstacles that everybody kind of faces?   Fritz Westover  24:37  There's definitely regional issues. You know, I can say that across the board. And this state over here, like I'll say, Georgia, we see magnesium and boron and nitrogen are our three biggest deficiencies consistently in those soils. You go to California, and certain areas where I work there we'd see it's either nitrogen or potassium that are low and sometimes zinc. And then if I go to the high planes in Texas, it's usually nitrogen and zinc, are my lowest. And sometimes, and then I go to the hill country of Texas, where it's cacareous soil. And we see that iron deficiency becomes an issue because it's just that high pH really ties it up, growers will sometimes put a lot of zinc down in the soil, but then we have to be mindful of the competition of certain nutrients with each other, because too much zinc can compete with phosphorus for uptake and vice versa. And then, as I mentioned already before, the pH of the soil varies greatly from one region to the next. And that's why getting the amendments and getting the soil in a pH that's, you know, ideally at that 6.5, for greens, right? That's kind of like, you know, you're good. From seven,   Craig Macmillan  25:40  Have you ever receive a site that was like, exactly 6.5.   Fritz Westover  25:45  I have I have because I've looked at it for their soil reports, I've seen a few but no, usually we're saying we need to add a little or, you know, seven is fine, we can deal with it, we'll put a different rootstock that's better under you know, calcareous soil. You know, I didn't mention that and really emphasize that enough, I talked about plant tissue sampling, and visual evaluation, I don't do soil sampling annually with most of my vineyards, because their soils just aren't changing that much, unless
210: (Rebroadcast) Does Social Media Impact Wine Sales? | Marketing Tip Monday
Dec 25 2023
210: (Rebroadcast) Does Social Media Impact Wine Sales? | Marketing Tip Monday
Thach and Lease asked the managers of 375 United States wineries, "How much impact do you believe your social media efforts have on wine sales?"  87% of respondents said they believe that their social media presence increases sales.  Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we are asking the question, Does social media impact wine sales? Social media has changed the way consumers and businesses interact. It not only provides convenient two-way communication between consumers and the products and services they support, but it has opened the door for consumers to participate in the marketing and messaging of brands by creating their own content about the products they love and sharing it with their friends, family, and communities. A 2018 study looking at the social media adoption and activities of 1173 wineries in Germany, the USA, New Zealand and Australia, suggests that "wineries need to develop a clear purpose for using social media and then adapt to the needs of the consumers in their respective markets." To do so, it is important to understand how consumers interact with wine brands on social media and what kind of content they are looking for. Provide Value by Offering Guidance Wine is complex. Many consumers who are new to drinking wine don't know what they're looking for, and could easily find themselves overwhelmed and intimated by the numerous varieties, tasting notes, and wine brands on the market. Creating educational and informative wine content can help to create trust between consumers and your brand. Here are a few ideas to get you started: How to choose your next bottle by working with existing preferencesHow to pair wine with a meal to plan a special dinnerHow to line up an at-home tasting ·         Bonus tip: Ask your followers what they want to learn more about! When you deliver on their requests, they'll continue to look out for your valuable posts. Interact With Consumers Word of mouth is one of the most common ways we hear about new brands and products to try. We are social creatures and feel more secure taking a chance on a product that has been vetted by a friend or colleague. How often have you seen your friends and family post a picture of a meal at their favorite restaurant, a picnic spread with a bottle of wine set up in the yard, or simply posing with a new item they fell in love with? Next time you see one of these, check the caption - a lot of people will tag the brands and companies included in their photos! If you receive a notification that your brand has been tagged in someone's content, take the opportunity to make a connection with a loyal customer by leaving a response in the comments. Social media offers a low-cost way for you to build relationships with consumers and your brand community, and being a brand that engages with its customers sets you up to receive continued support. There is an easy way to catch up on posts you're tagged in on Instagram that you may have missed! Go to your profile, and above the grid displaying your posts to the far right is an icon you can tap on to see posts from other users that you've been tagged in. Check it out, and get to interacting! Collaborate with an Influencer Social media "lifestyle influencers" are people who use their social media channels to promote products and services of companies whose products are used by everyday people in their daily lives. They connect their niche audiences to brands that share common values and interests - a phenomenon that is changing the way consumers find and connect with brands. Specifically, "wine influencers" are often educated and even certified in wine education. Teaming up with a social media influencer is a fun way to reach groups of people who may be unaware of your brand. Collaboration with a wine influencer is a way to ensure that your brand is being shared with consumers who are passionate about wine and wine culture. Psst ... we are helping spread the word about sustainability and our members' brands! Keep an eye out for the next Marketing Tip, where we will show our recent social media influencer collaborations that have helped spread the news about our members' good work protecting the people and the planet. Tag us, and use the SIP Certified GIPHYs! If you are SIP Certified, we love seeing and sharing your content! Tag us @SIPCertified in your upcoming Instagram and Facebook posts. And make sure you use our GIPHYs on your next Instagram story or Snapchat content. Just search for "SIP Certified" in the stickers, or check out the link to this article to save the files so you can use them in your emails or on your website. Check out the show notes for links to this article, another post filled with the latest social media tips to grow your following, and to sign up for our biweekly Marketing Tips newsletter. Until next time, this is Sustainable Winegrowing with the Vineyard Team. References: *** Tell Your Sustainable Story Online Course *** Does social media impact wine sales?Marketing Tips eNewsletterSIP Smart Training online course Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
209: Science-based Decisions for Climate Action in Vineyards
Dec 21 2023
209: Science-based Decisions for Climate Action in Vineyards
The phrases climate change, greenhouse gas emissions, and carbon sequestration are common place in wine production. But what can you do make a science-based, and achievable impact? Brianna Beighle, Assistant Winemaker at Patz & Hall Wine Company explains scope one, two, and three emissions as they apply to the wine industry. Viticulturalists and winemakers can look at easy to measure practices like diesel fuel use, Nitrogen application timing, and light weight glass bottles to reduce their footprint. She explains that even small shifts in management can have a big impact.  Resources: 67: Impacts of Climate Change on Wine Production 91: Carbon Sequestration122: Preserving Agriculture Land to Combat Climate Change 125: Using Grape Grower Demographics to Influence Climate Change Adaptation 167: Use Biochar to Combat Climate Change 171: How to Farm Wine Grapes for Climate Change 2020 HiRes Vineyard Nutrition Research Update Bottled Up: Unpacking the Facts about Wine Bottles and Climate ChangeBrianna Beighle’s LinkedInChristina Lazcano, University of California, Davis International Wineries for Climate Action (IWAC) Shaky Ground: A company called Indigo is paying farmers to trap carbon in their soils. Some researchers say the climate benefits are dubious Soil organic carbon sequestration rates in vineyard agroecosystems under different soil management practices: A meta-analysis Vineyard nutrient management in Washington State Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript Craig Macmillan  0:00  And our guest today is Brianna Beighle. She is assistant winemaker at Patz & Hall Wine Company. And she's an MBA student in the half school, the UC Berkeley, and she focuses on sustainability. And she's been working on some pretty interesting things around science based decision making and climate change. Welcome to the podcast, Brianna.   Brianna Beighle  0:18  Thank you. I'm so excited to be here in chat with you, Craig.   Craig Macmillan  0:20  I am too. You've been doing quite a bit of thinking. And also communicating on the role of what we would call science based decision making regarding companies or firms, sometimes I call them and things like climate change, climate change. In particular, this requires us to draw some boxes conceptually, maybe from even a systems thinking approach. If you if you subscribe to that kind of an idea where in order to get a handle on talking about something, we're probably need to kind of define it. And sometimes it's just a question of where do you draw the lines around? What in what? So in the realm of business and climate change industries and climate change? There are some boxes have already been defined, that have been found to be useful. But they also have some limitations? What would some of those be in your mind is a good starting points?   Brianna Beighle  1:05  Oh, goodness, I guess I'll just go first to where you're talking about some things that have already been established. And I'm just going to say, the first ones that everyone has out there is that the scope one, scope two and scope, three emissions. So those have been established to kind of bucket as you're saying where specific emissions come from. And scope one emissions for I'm sure most of you are familiar, are ones that are directly associated with company facilities, company vehicles. Scope two emissions are ones that are generated from electricity production for the facility. So that's heating, that's cooling, you may not be generating that electricity on site in some cases, but you're still claiming it because you're using the lab that electricity on site. And scope three is, as Craig, you know, it's kind of the catch all for everything else.   Craig Macmillan  1:58  Exactly.   Brianna Beighle  1:59  I would say that it's useful in some respect, where it taught us how to think about emissions and to pinpoint fossil fuels are where a lot of our emissions come from as a society on this planet. But I think that scope three is too general, where it lumps all these things together. And it makes us not claim anything as our own, which kind of inhibits us, as we say, What can I do to move forward?   Craig Macmillan  2:23  Exactly. That's a really good point, in particular relate to the wind industry, would you consider for wineries Would you consider CO2 emissions from fermentation is scope one emissions?   Brianna Beighle  2:34  I would I think I'd like to introduce another topic here. And that's modern carbon versus versus fossil carbon. And so what what that saying here is, fossil carbon is everything that we are drawing out from the earth, it's very deep in the ground, and we're excavating it out, and it's been there for years. And so again, that's fossil fuels really easy. And then we go to other types of carbon, which would be for what we've got with fermentation, in which case, that's carbon that's already naturally generated and already within the realm of the atmosphere. So maybe this, that was a silly way to explain it, but here, I'm gonna break it down. So what it is, is our plants are taking in carbon our vines are taking in carbon from the air, and then they're incorporating it into the trunk into the leaves and into the fruit. So that carbon was already in the atmosphere, whether I put it in a ferment and make it co2 And alcohol, or whether I dropped that fruit on the ground, it's just going to cycle back in to the atmosphere. So it's a cyclical process. So that's something that the earth is naturally balanced to. The carbon matters in my mind is the carbon that's not constantly cycling, and is not part of a natural process. And that's, again, the fossil carbons that were stored, and we're pulling out and we're admitting,   Craig Macmillan  3:47  That makes a lot of sense. So there we are talking about boxes again, right? So I can say, hey, yeah, there's CO2 being released by my Fermat. Or there's some kind of a nitrous oxide or some other kind of a nitrogen based compound being released by sheep that are grazing my vineyard or by leguminous plants that are breaking down or whatever it might be. And there's those are naturally happening things is they're they're already in the environment, they're not being mined. How do I get a handle on what different processes are contributing how much they're contributing to greenhouse gas emission releases for things like my power usage, my scope two or my tractors or my farm trucks or whatever it might be? If I want to make decisions about reducing my outputs? How do I get a handle on that?   Brianna Beighle  4:40  I'd say an ag, it's somewhat complex to get a handle on where our emissions come from and how we reduce them because it's all bound up in natural processes. Like you said, Yes, we're, we understand when we burn diesel for our tractors, what nitrous oxide we produce from that because that's an equation that we know we know how that diesel gets converted, where it becomes really difficult. And what you're trying to get at here seems like is that our biggest emitter, specifically in the vineyard is coming from the soil, and it is coming from the microbes in the soil. And it depends on what type of nitrogen you have available. It depends on how much water you have in the soil. There are so many things that are tied into that, that means that I can't say like, Hey, you apply this much nitrogen, it's going to turn into this much nitrous oxide. It doesn't it doesn't work like that, especially and I'd say it gets hard to in grapes. Because the nitrogen that's available to grapes, that's so we've got we've got our two forms of nitrogen that we apply. And that's we usually apply nitrate, there's also ammonia that can be applied to the soils. But in grapes that's considered toxic. And we're unlucky in the fact that all the ag products that are out there commercially, to kind of help reduce your nitrous your nitrogen emissions, your nitrous oxide emissions are because they convert the nitrous oxide and they hold it as ammonia, which we don't want for our soils. So we can't use that in grapes. So I guess I kind of just like spun around in a bit to say, yes, the nitrogen cycle is all cyclical, we have to think about it sure our tractors, that one's easy for us to think about, we need to think about it in our cover crop, because all the length, legumes we put out like those have nitrogen, and those get converted by microbes. And those get released, like that's still a source of emissions, we need to think about it. You mentioned rumens, I mentioned that and talked on that really quick. But yeah, our rumens our sheep or cows, they're all belching methane. That's what they do. And they have a lot of benefits to us from a sustainability perspective, from from a soil health perspective. And we need to count those benefits. But we also need to put them in the context of like they have emissions too.   Craig Macmillan  6:40  Because even though we're talking about it, here's where things get fun. So even though we're talking about things that were already in the environment, right, they're above the surface of the Earth, they're in the soil during this throw in the air, that animal, or microbial process, whatever it is, is converting it into a form that has a very significant greenhouse gas emission effect. So methane, for instance, is the big one was one of the big ones. So it wasn't methane before, but it's methane now.   Brianna Beighle  7:09  Yeah, methane being 25 times more insular in terms of its climate impacts. And then we also have the benefit where methane converts to CO2. So that's why we extra don't want to make it if you're gonna make one or the other. So that kind of comes down again, me branching off to why composting is important. Rather than landfills, it's like, Sure, it turns into CO2 when it goes into the atmosphere and composting, but that's better than going methane in the landfill and then going to CO2.   Craig Macmillan  7:34  How do I get a handle on this? How do I I'm a manager, I've been with the forces, the powers that be have said, okay, look, we need to take a look at our carbon footprint or greenhouse gas issues. Go tell me what we've been doing and then make some recommendations for how we change it. How do I Where do I get data? I'm How do I go about this?   Brianna Beighle  7:53  I think to start off with it's kind of just getting familiar with folks in the industry who have already benchmarked because it's really, it's expensive to create a lifecycle assessment. And I'd say that that's kind of a career that's just starting up. For example, we have the California Sustainable Winegrowing Alliance, they put together a study in which they looked at all the emissions throughout the entire throughout the entire wind cycle that goes from vineyard that even includes which I'm really happy about that they included some scope threes, we'll put that in quotes of inputs that we get, and all the way to packaging and winery and transport. So I think going there and just everyone in the wine industry, understanding where our emissions come from, because I think they break it down in a really pretty package. Again, though, everybody has their own emissions, we all have our own individual choices that we make, that does deviate from that, for example, I know Tablas Creek, kind of down closer to your area, they've done their own assessment of their greenhouse gases, which is like, amazing. We need folks like that, who can show each of us how to think about it. So look at those of us who have already done these assessments, and use them as a market and go to their talks, like hear what they say is hard, because that's going to be hard for you too. And I see from this soil perspective, it's kind of it's impossible to really calculate out. I know, we can try and work on it. But someone will say, I don't know. We're not going to know we just reduce our nitrogen applications and be conscious that vineyards sequester carbon, yes, they do. But we also create greenhouse gases, like we said, in the form of nitrous oxides. As long as we have a holistic perspective, we can understand what our real contribution is. And that's important because if we want to make progress for our industry, and we want to try and ride the storm that's already started that's already coming towards us. We each need to own our part and and take the steps that we can to to help create be part of the solution, especially since in agriculture and food production. Were the kind of the first to be hit by it.   Craig Macmillan  9:51  Yeah, yeah, absolutely. I am familiar with the Tablas Creek project study that's being done by Charlotte DeCock Cal Poly SLO, San Luis Obispo, and Christina Lazcano at UC Davis, and it's really intense. I'm really looking forward to where they come out at the end of this project and what they find out. But they're looking at exactly the things you've been talking about, obviously, and Tablas has been making its own decisions based on that. But I think you have an excellent point that the best that we can do, probably from a practical standpoint, is we can do a little bit of our own work in terms of maybe experimentation or measurement or something like that. But collectively, if we can share what we find out, you know, that's better than nothing. You know, I get this comment all the time when I present research company research that I've done, or things that I've worked on, and it's like, well, yeah, but that's Spain, you know, or that's not Cabernet Sauvignon, or whatever. And it's like, well, this is as close as we can get right now. So yeah, I agree with you, I would love to have it be that specific. But why don't we can we at least start here, whatever we do have, and then we can improve upon as we go along? And of course, the systems are very complex. So it's always kind of a question mark, if I am a manager, and I'm now thinking about this, where do I start? We've talked about where I might find some data. But if I was going to start a project on this, where might I start? How might I prioritize my investigation into carbon footprint or greenhouse gas emissions?   Brianna Beighle  11:20  I'm gonna say, let's start with a low hanging fruit. If we're if we're just getting into it, that would be again, I don't like to use go one adn two emissions. But those are easily calculated, will we know where energy sources are coming from, we know how much fuel we use, we get bills for those things. We know that's quantified already for us. So looking at that, and looking at what we can do to reduce that whether that's we're really lucky in California, where we have recent we have a lot of access to renewable energy, whether that's changing up our purchasing, so that we purchased 100%, renewable, I know some places that's not possible. us in the north coast, we're really lucky that that is possible in a lot of places, looking at those bills, trying to switch over to renewable when we can, investigating whether solar makes sense on site solar for our own energy generation, because there's yes, there's facility wide solar, there's also, you know, I know that there are grants out there currently for getting solar for pumps, for irrigation, like things like that, it doesn't have to be giant or nothing like little steps do count, especially since the price tags on some of the solar projects can be pretty large. So and then also, the easy, big bad guy, which is adjusting down the weight of our glass glass is 29% of the production of wine and the sale of wine. And so that's one that's easy, a lot of it, let's just say it's attitude, it's sometimes form over function. And I think that especially since consumers are starting to demand more climate conscious products, if they find out how big our glass footprint is just for ego, I don't think they're going to be happy. So I think that's something that we can easily do that will not sacrifice the product.   Craig Macmillan  13:01  So this is a big conversation. Two things. Number one, I believe that the marketing research has been done has demonstrated, at least within the last five years pretty, pretty conclusively that folks are willing to pay more for a heavier bottle of wine, they recognize, oh, this is important. It's good enough, even if they think or they know that it's the same product. At the same time I face this regularly, where I people get my face, you know, they say, you know, this is a heavy bottle. I don't like it. Why do wineries not just just the whole span at Why do wineries do this and not do bag in a box? Or why don't they do lighter glass or whatever. And it's, it's it's a difficult conversation in terms of like weighing what is going to work for you as a company in terms of like, what your packaging is going to look like I and I agree with you. And I think this is an important one low hanging fruit, we know that that's the biggest contributor is the is the packaging. So focusing on that's a good idea. Now, how do I get accurate information, good quality information about the carbon footprint of the glass that I buy. And I say this because in my own work, I found that I could make something in France in a super ultra modern state of the art factory with the lowest emissions per metric ton and I could ship it halfway across the world on a boat and it would have lower emissions than something that was made in Mexico and then trucked to Fairfield for those of you who are not familiar with California, the Benicia, Fairfield etc in the Bay Area are big suppliers for wine, all kinds of wine stuff, including glass and then chuck it back down to me at nobody was really given me this information. I was you know, I was looking at it and I'm having to guess what advice do you have on these things? Because because it's easy to say you know, lighter glass in the story, but it's lighter glass, it's got to be made on the moon and then you know, flown in a spaceship you know, might not work out like we think.   Brianna Beighle  15:00  Exactly. And again, like, that's when the we'll just say like the academic and conceptual realm meets the reality of a real business. That's actually a big part of how we can all work towards creating solutions. And it's one of the things it's going to be really hard about this is communication between suppliers and service providers. Like we said, scope three, that we mentioned, that I think is a little bit of a bag of everything. In order to break that down and understand where emissions come from our suppliers, we need to have open communication lines, and we need to, we need them to be open. But we also need to incentivize them to be open with us too. And to maybe adjust things to fit what we see the market is. And I'm not saying that's easy, you're probably more more apt to handle that with your psychology background than I am, Craig. But it's not easy. And again, the numbers say lighter glass. But in reality, that means working with our partners having accessibility to lighter glass, where the energy comes from for that glass, because we know a lot of the glass is made in other places that don't have as clean of energy sources, I hate to say like, I don't know, the perfect solution to that. And it all just comes down to people. And all of us being open with each other and passing, I'm gonna say passing the buck, but in a good way. Like we know, as wineries, our consumers are willing to pay more for sustainable products. And so we need to take some of those gains that we have, and transition that money on to our suppliers for supplying us with more sustainable products, because it's more expensive on their end, to pay for renewable energy, it's more expensive for us and for our suppliers. So we can't just say we want this other product make it the same price, like we have to be putting voting with our dollar and showing that we care about the relationship at the same time.   Craig Macmillan  16:41  What has traditionally been kind of and this is true for for a lot of stuff, not just wine or glass. You know, you have a manufacturer, they say, Hey, this is what we think you want. And this was what makes us different than our other competitors. What do you think, by it, here's why it's good. We haven't had as much of the other direction where we go to a supplier and say, hey, look, this is what I need. I need this, I need this, I need this. This is what I'm looking for. And a lot of times we do that, when we're talking about specifics in terms of like, I need a certain kind of mold, I need a certain kind of, you know, look, or I need certain kind of price. But we go back and say hey, we also need some assurances about, you know, what the carbon footprint of this is? Can you tell me where it came from? Can you tell me how it was made? You know, can you give me something so they can make some comparisons? I think is really is a really good point. on your part. We just talked about glass wood, what's maybe the number two area you think that people could put some energy into, pardon the pun,   Brianna Beighle  17:37  Put some renewable energy into it.   Craig Macmillan  17:40  Out some renewable energy Exactly. Yeah.   Brianna Beighle  17:43  It would also be like we talked about kind of reducing your site energy and making that more renewable. That'd be the next again, low hanging fruit. But there's also a lot of other things that we can try and incorporate that are a little bit easier. I've got like this like flow of of some aspects in my head that we can all do. And again, some of these are kind of conflicting hard and easy, like another one is leaving as much green as you can on your properties. If you're if you're a vineyard owner, or if you're a winery, because any biomass that you have out there, there's growth as much well, depending on the plant, there's growth in the ground, just like there is up top, and that growth eventually will be incorporated into the soil. I'm not saying that that's their solution for everything. Like we have to do more than plant trees, because we've torn down trees, and we pulled from the ground. But that's one thing that we can all do. But again, that's kind of conflicting for folks who till everything, like that's a hard change for them. For those of us that are already into thinking about cover cropping and you have your sheep, that's easy. So that's something that's a hard and easy. Another one is how we think about, like we said, our nitrogen use, that's again, that's it 17% of the emissions for is from the vineyard. And again, that's a supplier and buyer issue, depending on your your company structure as well, if you're in the vineyard, or if you're in the winery and you're buying fruit, it's a conversation about about nitrogen use. And I will say from a from a crop standpoint, we're actually very good compared to other crops. Most everybody does. Bloom petiole samples, verasion petiole samples, and we use that to guide our applications. At the same time, there's still new products out there that could really help us to narrow this down. Because even though I know some of you do your samples, I know you also just add some canned 17 or cn nine to the amount that you think feels right.   Craig Macmillan  19:37  It's true. I mean, there is a gut feeling thing that's also involved, you know, I mean, you're you're right, we are very lucky that grape vines are not super nitrogen hungry, like other crops, which gives us the opportunity to have that as a lower risk, but still an important one.   Brianna Beighle  19:55  To branch off of that too. We also do a good job in the fact that we apply our nitrogen at different points. So the we're not doing one big shot. So if you are someone who does like one big shot and I turn, you get your big fat fertigation, I would suggest evening those out because you are giving a lot at one time for the microbes to break down and your plant isn't going to be able to pick it up in a good rate. So if you space it out, what you do is it takes the microbes a second to like get themselves going, and it takes your vine a second to get going. So like, let them do that in balance. And also, if you kind of break things up, then you don't get as much soil saturation. And that's when our nitrous oxide microbes really forced. So I'd also like to point out too, that Davis is developing a remote multi spectral sensing tool, which I believe right now is targeted more towards table grapes. I don't know if they've really branched out and that's to check the nitrogen status of our field to see where we can make those applications. And I know that there's also kind of remote sensing going in sprayers too. So this is me just like imagining something in the future where we've got our spectral and it says like, right now what we apply our nitrogen via one irrigation line, I'm not saying put polyline out everywhere, and we've got 20 Polly's just to get nitrogen out. But like, we can do foliar applications of things based on that with the sprayers that are calibrated in to be spatially recognized. Like, I'm not the trickiest of people. But like that does give me jazz a little bit. And it's not going to be the solution for everybody. But it's going to be a solution for some and that matters.   Craig Macmillan  21:24  Yeah, resolution, and targeted. Where do I go to get the science I need to make intelligent science based decisions? We've been talking about things a little bit in the abstract. But let's say I'm really serious about a topic. So where did where do you go? What what do you think are sources that are useful? On any go on any topic, you could go any direction you want, we're gonna.   Brianna Beighle  21:47  I'm one of those I say proudly, one of those nerds who really like scientific papers. And I'd say right now one of my main sources is actually one of my professors who's at Haas, he, he lives here in Napa Valley, just like I do, his wife have their own property. So we kind of like geek out on really, he sends me a lot of papers. And I've actually recently found some of my own, so we exchanged those. So I'd say we're so lucky in this age that we live in where we have access to so much research at our fingertips. So I would implore everyone to just look for a qualified paper online. I know that's not everyone's bite sized little morsel that makes things easy, but that's what I do. For example, I'd really like to call out an article done by the Journal of cleaner production. So this article is called, it's a long one. So hold on, hold out with me, soil organic carbon sequestration rates in vineyard, agro ecosystems under different soil management practices, and the important part a meta analysis.   Craig Macmillan  22:51  Oh, my God, I am, my heart is pitter patter, like, I need I want that I need to read that. I'm not being silly. I mean, like, that's, I've been waiting for that. Right? You know, we were talking about what was only done in Italy, and there was only done a greener building, or it's like, Well, how about this, you know?   Brianna Beighle  23:07  Exactly. And that's, that's what makes it important is like, the fact that it takes all these locations and then distills down, like, what's location specific to what actually matters. So I'd really recommend everyone to read that paper. Outside of that, like I said, I've really just, I've just been googling, finding all that I can, there's so many resources out there that were unaware. I know that, for example, the IWCA has some resources out there.   Craig Macmillan  23:35  Who's the IWCA?   Brianna Beighle  23:36  International wineries, for climate action. Sorry to throw acronyms without defining them down?   Craig Macmillan  23:42  No, that's all right. That's one that a lot of us haven't heard.   Brianna Beighle  23:45  They are a collection of wineries that are coming together to try and create a membership tiers for kind of emissions. And based on the amount of onsite energy production that you have, I'd say I'm not the expert in these guys. I'm really actually not an expert in any of the certifications. I'll say that flat out, like we kind of talked about, I'm coming from the kind of science analytical side and these folks are too. So I say use them as a resource. But also take a grain of salt if you see a study that only mentions one property, and that property seems really out there. That's why things like this meta analysis are really are really important and, and look at kind of like the scientific, I like to use universities and research institutions. That's just me because I know that there is a peer reviewed process for their research. And so I have a lot of trust in those. So while a lot of these websites for sustainability certificates, have good references, they may have a lot of resources. I always go to the hard science, but again, that's just the way that my brain works. For those of you who might need bite size, I'd say I had to maybe maybe SIP, Sustainability in Practice.   Craig Macmillan  24:57  Thank you. Yeah, and I would like to kind of underline that there's, there's amazing amount of stuff that's out there. That's really good quality and is not necessarily expensive. There's ResearchGate, a lot of folks will put their work up on there some things on Science Direct or free, others are not.    Brianna Beighle  25:15  I think of that. So meta analysis, I believe that's on Science Direct. And   Craig Macmillan  25:19  Then something that I've learned again, because we kind of get I kind of opened my mind. This is a while back. But you know, farming in Texas might have more to do with forming California than one might think. And the research that somebody is doing in the Finger Lakes region may have more applications to your your vineyards in Italy than you might think. And so there's really great extension services around the United States that have enology and viticulture specialists. Now, there's nothing wrong with going outside your home area, as not just California, if you're working in New York, you can look all over the place. Those folks not only are they doing, I mean, they're doing the science, but they're also doing applied science. So they're looking at things that growers or, or winemakers
208: 7 Ways to Share Your Sustainable Story | Marketing Tip Monday
Dec 11 2023
208: 7 Ways to Share Your Sustainable Story | Marketing Tip Monday
Once we learned that storytelling helps customers understand your sustainable practices and can increase your sales, we’ve been dedicated to helping you: Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Throughout 2023, we’ve helped you write your Sustainable Story, teach your team about it, and share tips on how to integrate your sustainable message into every level of your branding and marketing. As the year comes to an end, we’ve put all 7 tips together for you! Make sure you check out the show notes for this one. We have linked to each article so that you can dive into the details and keep sharing your good work in the market. 1. Does your staff know about sustainability? Did you know that of the 48% of employees in the food and beverage industry who receive regular training, only 4.5% receive training about their company’s mission and values? If you aren't regularly talking to your staff about your company's mission and values, you're missing out on opportunities to create a more informed and dedicated team! Click here to learn about the latest SIP Certified training tool to teach your staff how to talk about your dedication to sustainability. 2. Share your message of sustainability on your website. There are so many ways to share your message of sustainability through your website. Click here to get inspired by three SIP Certified members who dedicate an entire page on their website to their commitment sustainability, and three more who use their blog to sprinkle in their message of sustainability throughout the year. 3. Update your tasting room sign! Your tasting room guests can learn about your commitment to the 7 Values of SIP Certified while they sit and sip in your tasting room when they see the new SIP Certified tasting room sign. You can visit the Member Resources page to print yours today! 4. Use the power of visuals to tell your story. 97% of people start their search for a local business online. When someone looks up your business, what do they find? Are your images and videos up to date? Do you show what makes your brand special? Does your imagery convince searchers to visit you? If those questions gave you some uncertainty, it may be time to update your imagery! 5. Get sustainable on social media. Now that the previous tip inspired your new photography, use this one to create valuable and pause-worthy social media content! 6. 3 steps to create a sustainable QR Tour your guests will love. A Sustainable QR Tour is a unique, educational, self-guided way for your guests to learn about your brand’s sustainable practices. When you create your Sustainable QR Tour, you will: Showcase your sustainable attractions.Explain each attraction with a short video or quick written description.Bring your tour to life by posting your QR codes and making a map. By taking your Sustainable QR Tour, your visitors will: Learn about your brand’s values.See sustainability in action.Enjoy an activity as they taste your sustainable wines. Click here to learn the 3 steps to creating your very own. 7. The best newsletter you can send. Your wine club members are more than just wine enthusiasts – they’re YOUR WINE’S enthusiasts! They are invested in and have a personal connection with your brand. Click here to learn how to use your newsletter to invite your members to form an even deeper affinity with your brand. Your story can be featured in next year’s Sustainable Stories campaign! We are looking for a brand with an innovative approach to one of these three values.: Water ManagementSafe Pest ManagementEnergy Efficiency If you have a great Sustainable Story, we will help you tell it. Reach out to me at whitney@vineyardteam.org with a few quick notes! We’ll get your story ready to be featured in our newsletter, podcast, online course, and social media, and in magazine articles and influencer campaigns. Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course ***Marketing Tips eNewsletterSIP Smart Training online courseSustainable Story | PrintSustainable Story | Electronic The Best Newsletter You Can Send What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
207: Managing Catastrophic Loss in Vineyards: Lessons from Cyclone Gabrielle in New Zealand
Dec 7 2023
207: Managing Catastrophic Loss in Vineyards: Lessons from Cyclone Gabrielle in New Zealand
Extreme weather events can be devastating to a winegrowing region's infrastructure, business, and in the worst-case scenarios, human life. Emma Taylor, Viticulture Consultant with Emma Taylor Viti is part of New Zealand’s Cyclone Gabrielle recovery team, helping winegrape farmers in the Hawke’s Bay region. When the cyclone hit in February 2023 just before grape harvest, flood waters reached over the top of many vineyards destroying bridges, leaving behind massive silt deposits, uprooting entire plantings, and cutting off power for one week. Growers had to evaluate how to handle their losses based on total damage, potential fruit contamination, and vineyard lifespan. A vital component of the recovery effort is the knowledge and experience of viticulturists who farmed in the region during Cyclone Bola in 1988. Resources: 2: The Goldilocks Principle & Powdery Mildew Management 79: Grapevine Fungal Diseases103: Environmental, Social, & Governance Initiative in Spain’s Priorat Region 117: Grapevine Mildew Control with UV LightCyclone Gabrielle Relief Fund Downy Mildew (Plasmopara viticola) Emma Taylor on LinkedInHawke’s Bay Wine New Zealand How lessons learned from Cyclone Bola can help deal with the aftermath of Cyclone Gabrielle Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript Craig Macmillan  0:00  And with us today is Emma Taylor. She is viticultural consultant with Emma Taylor Viti in New Zealand. And today we're going to be talking about the terrible impacts that cyclone Gabrielle had on the North Island of New Zealand. And thank you for being your guests taking time and sharing your story with us.   Emma Taylor  0:14  Nice to meet you and talk to you, Craig.   Craig Macmillan  0:16  First, I want to express my sympathies to everyone in the North Island in New Zealand overall for the loss of life and tremendous devastation of property. A lot of folks were unhoused injured as well as fatalities. And we're all very saddened by the event.   Emma Taylor  0:33  Thanks for that. It was it was quite biblical in nature, we call it you know, it was it was quite extreme.   Craig Macmillan  0:39  Yeah. It was quite extraordinary. Well, first of all, what was the cyclone? What was what was the story there.   Speaker 2  0:45  So it was an extratropical cyclone. That's common to New Zealand that we do get so tropical cyclones form up in the higher in the Pacific normally around the islands. By the time they get to New Zealand, they've normally decreased in intensity to the point that they are now regarded as extratropical cyclone. And that is the same with cyclone Gabrielle when the MetService started bringing up you know, they bring up these tropical cyclones in this hour, there's one to watch. And I remember when I first heard the announcement that tropical cyclone Gabriel was forming. And I remember the way that the MetService were talking about it. And I remember thinking this sounds like it could be a biggie you know, it's been a while but it's the way that they're talking about it. They're just preparing us in a slightly different way to the other extratropical cyclones. Cyclone Gabriel, it came on our horizon, you know, as one to watch maybe about a week to 10 days before it landed.   Craig Macmillan  1:39  Okay, so there was people were aware of something was coming.   Emma Taylor  1:43  Something was coming. Yeah.   Craig Macmillan  1:44  How close to harvest were vineyards when the cyclone hit. In   Emma Taylor  1:48  New Zealand in the last few years, we have been having our harvest seasons coming earlier in earlier that a climate change thing. Most likely they I used to say that harvest and Hawke's Bay started a little bit at the start of March, but you're really into it by the 20th of March. And by the 20th of April, you're over. And then you'd have a few rats and mice after then yeah, so that the 20th of March the 20th of April was hardest in the last few years. It's that chunk of time has been getting earlier and earlier to the point that in the 2022 Vintage everything was picked before we even got to April however, the 23 Vintage I remember commenting, maybe only a week before topical cyclone Gabrielle came that it looked like we're a bit more normal. And instead of a February start to have us I was hoping for a March start to harvest. However, you know, Gabrielle came on the 14th of February and we were harvesting nine days later.   Craig Macmillan  2:47  That's what I was gonna ask was how close to harvest were vineyards. When the cyclone hit? What are the varieties that are most common in that area?   Emma Taylor  2:54  The largest planted variety in Hawke's Bay is Sauvignon Blanc and Ginsburg however, that's because New Zealand Sauvignon Blanc right microclimates of Hawke's Bay and Brisbane and due to their warmer than what Marlboro is in both regions, there's a decent amount of Chardonnay, and Hawke's Bay, especially, we have some red variety. So we have Syrar and Merlot, Cabernet, that are grown, especially on the government gravels, which is a very stony appellation that we have here mainly Sauv Blanc, good amount of Chardonnay, and then the other little bits and pieces.   Craig Macmillan  3:27  Now, what I'm amazed by is that you mentioned you were harvesting nine days later. So there were vineyards in some of the harder hits areas that could still be harvested.   Emma Taylor  3:35  When the cyclone hit it was the range of destruction based on where you were and how close to a river or how close to a stop meant that breached you. The vineyards that were harvested initially were the ones that might have been flooded, but the water receded pretty quickly in most instances. And we were able to get in and harvest though. So the fruit did not like being submerged in water. Yeah.   Craig Macmillan  4:01  No, not at all. In the floodwaters if I understand in some cases reached as high as the fruit zone.   Emma Taylor  4:07  Oh, yeah. And over over the top of vineyards. Yeah.   Craig Macmillan  4:11  Wow. Oh, my God, and then it receded quickly. And then obviously there will be an issue with getting in after that.   Emma Taylor  4:19  Yes. And there's two kinds of issues with getting and there was access to the vineyard and the sense that in some instances this a few were along the Ngaruroro river. So there was three main rivers that you're probably going to hear me talk about in this the Esk valley, the to Tūtaekurī and Ngaruroro, and the Hawke's Bay, we have more vineyards along the Ngaruroro than anything, any of the other two, which is fortunate given the events that happened but if you were along the Ngaruroro and you were flooded, you didn't have a silt deposit, which is what you know, then became something that people had to manage with. So if you were along the Ngaruroro you were flooded, and then the water receded, and so your issue was accessing a Vinyard. which has been completely flooded. And so you can imagine there might be a little bit of mud and stuff like that, although, to be honest, a lot of alluvial gravels in that area as well, but also accessing the vineyard because a lot of the bridges had been washed out.   Craig Macmillan  5:12  Oh, right.   Emma Taylor  5:14  In the region like 60 bridges or something had or had been washed out. And clearly the priority was to get the bulk of people moving, rather than access to a remote vineyard. That makes sense. So that became an issue for people as well. The infrastructure damage.   Craig Macmillan  5:30  I'm guessing, because we're talking about New Zealand, we're talking about machine harvesting.   Emma Taylor  5:34  Yeah, that point was predominantly machine harvesting. I mean, there was there's always a little bit of hand harvesting, that happens. And there was there was a hand harvesting that happened on blocks that have been flooded. I'm not sure that there was to tell you the truth, I'm sure. I think it was all pretty much machine harvested.   Craig Macmillan  5:50  What do you do with fruit that has had floods, silts contact? That's that's something that I have never imagined in my wildest nightmares. Can you tell us a little bit more about that? Because my understanding is that some that at least some of that fruit was usable?   Emma Taylor  6:08  Yes. For a lot of people, you have to realize that a lot of people that were affected were growers, like ma and pa growers, we'd call them you know, private growers. And they have spent all their money, you know, they have, you know, what the seasons like you spend all your money on or you're pruning, you're spraying you're mowing your hand work. And they were in that point, just before harvest where you're not spending any money, and you're just waiting for the grapes to ripen. And then harvest until you get your paycheck for a lot of our members and some of our wine companies. The motivation was just to be able to give these growers some income so that they could continue. Yeah. So you know, they've clearly lost some of their crops. And so how can we have this what we can it's something that's been flooded the big thing that for other horticultural products that you have to worry about is E. coli contamination because you don't know what's in the floodwaters. Fortunately, because we're making wine, there's lots of international research that shows that E. coli dies in alcohol, MPI, which is our Ministry for Primary Industries over here they released with New Zealand winegrowers, they released a statement that said, you could have as grapes for the production of wine, as long as you had assess the risk. They were worried not only about E. coli, or, although it wasn't a big issue, but agro chemical contamination because the floodwaters had just destroyed chemical sheds on vineyards and washed through and they were worried about hydrocarbon contamination because diesel tankers and and they were just worried about anything else that could have been in that water. What we did discover though, and so we did a lot of testing pre harvest and post harvest is that while you know, the fuel Bowser that was sitting in your vineyard has gone, you don't know where it is, the volume of water that was flowing was so great compared to the potential risk of contaminants that there wasn't anything to worry about.   Craig Macmillan  8:04  That is good news. A true obviously, you've mentioned this in many videos, this tremendous amounts of silt were deposited, which leads to a number of possible issues. Also, I saw pictures of trellises and vines that had been knocked completely over. How are growers recovering from this? Are they trying to move silt down? Are they trying to reset the floors? What happens if you have silt layers higher than the graft union?   Emma Taylor  8:30  There are so many issues and there's no one single way to solve them as every situation is, you know, as often the case, like I was mentioning the East Valley and the Tūtaekurī rivers, there was a lot of salt deposits, and some vineyards were completely buried. So once the flood water receded, you couldn't see the vineyard anymore. We called those catastrophic vineyards. They are catastrophically affected, they needed to think about what they were now going to do with those that land use. For those ones in one regard, it's easy, because you're not saying to them, you can recover your vines. You're saying, Okay, you no longer have a vineyard, but for the ones that were in between. So they had a silt deposit, but it wasn't catastrophic. So there's two parts. Your question here that I think I'm asking is the ones that had the silt deposit, but it might have been above the graft union. And so we then urged those growers to contemplate the lifecycle of the vineyard and where they were sitting. So is the vineyard getting towards the end of its life, say 20 to 25 years old, because in New Zealand, especicially Sauvignon Blanc vineyards we manage very hard for trunk disease, but can 30 years old or so a vineyard will have a lot of trunk because they've done it. So if your vineyard was 20 years old, and you probably only had 10 years of useful life yet. We were saying you could probably leave that salt and place it flatten it out to the point that you can now grow on it but you can leave that because you're probably We'll get you we'll get scion rooting. But the phylloxera will take a while to reinvest in the vineyard, the roots of your original vine is still there, the scion roots have to take over the phylloxera has defined, you've probably got seven to 10 years before you're even seeing the first signs of phylloxera damage on your vignette.   Craig Macmillan  10:17  And there is phylloxera in those areas?   Emma Taylor  10:20  Because 95% of vineyards in New Zealand on grafted rootstock, we don't know. We have not studied phylloxera in New Zealand for a long time.   Craig Macmillan  10:32  That's a good thing because I was afraid I was gonna have to apologize on the part of all growers in North America for going back going back to the 1790s, or whatever it was.   Emma Taylor  10:41  We love the American rootstocks. Yeah, you American rootstocks? Yeah.   Craig Macmillan  10:45  Well, I don't think America can take credit for everything. I think the French and the Germans and the Italians have all done a great job to,   Emma Taylor  10:52  We don't know what the phylloxera status is, we have the the vineyard and goods board that I know about that is on its own roots. And it's, I don't know, 30 years old and still going strong. And then there was a nursery and Bisborn that was trying that tried to put its mother vines on own roots to try and keep the integrity of the plant. And they started seeing phylloxera in that planting seven to 18 years after planting. So we know it's still there. What we did discover throughout this whole process is that phylloxera research has kept continuing overseas, especially in Australia. And there's lots of species of phylloxera and we don't even know what species we've got. Because we haven't done a survey for the last surveys in New Zealand were done in the 80s I think it is.   Craig Macmillan  11:36  Talking about catastrophic losses, is there an estimate of like what percentage of some of those areas or what how many, or how many hectares were lost completely?   Emma Taylor  11:46  So there's about 4000 to 5000 hectares and holes, and depending on how people are choosing to manage and it's still coming out as, as we come through the season, there's about 300 hectares that we think will be lost completely. So it's not a huge amount in terms of the region, but it's one of those things, you know, it's a different scale of damage that you've had. And for some people, it means that they just lost the vintage from 2023. And now they're moving forward. But for the people that are the catastrophic so as the one you know, everyone's recovery is at different stages, depending on the scale of the damage and those that are worse affected obviously are still in a recovery phase with those that are were affected but not so badly. They've you know, got to the point they've prune the vines they're looking for forward to bad break this year. And it's it's move on and forget that cyclone.   Craig Macmillan  12:37  When would bud break be expected.   Emma Taylor  12:38  I saw bud break last week. Oh, wow. No, it's too early.   Craig Macmillan  12:44  Of course, it's too early No, but like, just just as a time point, it is August 8 2023. Today, which is your early spring.   Emma Taylor  12:53  So when to really the ski season is in full swing down here in New Zealand, we had a bout of warm weather, which got some the set flows going and a little bit of early bad breakout and Bayview. But we've now into some beautiful frosty morning and blue sky days. So that'll slow things down. You're saying it's the ninth of August. So hopefully, it'll be the end of August before we see too much more about movement.   Craig Macmillan  13:20  We're talking about Sauvignon Blanc, Sauvignon Blanc very prone to Botrytis and other fungal diseases. I'm not sure what your fungal disease situation is like where you are. Was that was that an issue? Was there a big explosion and fungal problems with that nine or 10 or 14 days before you get in?   Emma Taylor  13:36  Actually, so one of the issues we had in Hawke's Bay this year, and especially, you're talking about Sauvignon Blanc, but I suppose and other varieties, which was more more prevalent was we had downy mildew, we've not really experienced a lot of downy mildew in New Zealand. So whereas this year, I did see canopies that were completely defoliated. And partly that was a response to what when the cyclone happened and those first 10 days after the cyclone. We were still in a state of emergency, the bridges were down, communication was down because the cellphone towers all went out power was down for Napier, which is the urban environment that was down for a week and so people couldn't get on if your vineyard was a later ripening variety. So a Sauvignon Blanc or or red, Chardonnays earlier if your vineyard was a later ripening variety you couldn't get on and do some of those last protective sprays that showed in some of the canopies.   Craig Macmillan  14:34  I worked in the Central Coast California and I've only seen Downy Mildew once and it was it was amazing. It was really scary does tremendous damage and quickly that's the other thing downy mildew can strike and really do a lot of damage really fast. What about vines that were knocked over, or those vines salvageable. Can you push them back up?   Emma Taylor  14:53  Yeah, you can and this depends on how much silt you have. So if they got bent over and then there was a lot of silt that was a little bit trickier. But if they were bent over and you might needed to replace your posts, then that happened and those vines are actually that was where there was a little bit of hand picking that happened to tell you the truth. Yeah, they were salvageable. So get in quick, lift them back up again. And nets it we found that Vinyard nets, they often acted like a giant sail. If you were perpendicular to the river with a net on, you're almost guaranteed to be flattened.   Craig Macmillan  15:28  And so I'm guessing that that work started right away. And then there probably were vines that were just completely ripped out at the root.   Emma Taylor  15:35  Vines that were completely ripped out tangled mess with the nets, the posts, the wire, the irrigation. And so actually dealing with the waste of that became a big issue because we don't like burning waste in New Zealand. We only like to recycle. Telling someone that that big mess of nets and posts and wire you need to sort through and pull it out for recycling. That wasn't   Craig Macmillan  15:57  No Yeah, no, that's a really difficult thing to do. There's no doubt about it. And then if it's an older vineyard, and if it was twisted around the cordon and wire then can't chip it and on and on and on and on and on. This is not the first I'll call it a super cyclone that's hit before. In 1988 There was a Cyclone Bola  and it also did tremendous damage to vineyards I understand as well as property in human life.   Emma Taylor  16:24  Yes, and that cyclone and it hit slightly further north. So Bisborn was worse affected than Hawke's Bay, and back then in 1988, Bisborn one was New Zealand's largest wine growing region, and that hit later hit March. Oh, it really March. Sorry, the dates just elude me now. But it hit early March. So the vines were further closer to vintage. Yeah, had a had a very catastrophic, catastrophic effect. But it was 35 years ago. And it's amazing how much we had forgotten.   Craig Macmillan  16:57  That's what I was going to ask were there lessons that were learned?   Emma Taylor  17:00  What I've since you know, what I said, to add a grower meeting the other day of what we've learned is a cyclone is a cyclone and actually, some of the damage was pretty similar in some of the things that we're having to deal with in cyclone Gabriel, we had to deal with in cyclone Bola. Cyclone Bola in the 1980s. It was very much especially in New Zealand and mentality, we just got on and did it. And there wasn't a lot of reflection afterwards about what worked and what didn't work. And there was certainly no record keeping. After 35 years, one of the first things we did is that we called all together on a Zoom, all of the viticulturists that were around, in Bola. And we said can you remember what you did? And actually getting them together on a team's call was one of the best things we could have done. And because they feed off each other now that's right, we did this and yeah, so it was a different slightly different time. You know, because harvesters in 1988 weren't four wheel drive where they are now. And they were towing harvesters through vineyards to try and get the fruit off.   Craig Macmillan  18:02  Is that turning into outreach to growers today?   Emma Taylor  18:07  Lessons learned from Bola became a factsheet that was distributed to members. I think we managed to get it out nine days after the cyclone we had a grower meeting, we handed out to them and said this is what happened in Bola. We can't guarantee that this is exactly what's going to happen this time. Because the 1988 Bisborn, I think the largest variety planted was Monukka. Yeah. Yeah. So yeah, we didn't have the rootstocks in New Zealand like we had back then. And all that kind of stuff. So we're like, we can't guarantee this is what's going to happen. And to tell you the truth, we're going to be monitoring this spring, just to see if our predictions that the vines will be okay. Fingers crossed, is correct, because it's what happened in Bola. But everything else that we learned from those people, from those viticulturalists from Bola has happened so far. And so that was a very worthwhile thing to do.   Craig Macmillan  18:57  You mentioned we, who's we?   Emma Taylor  18:59  So the New Zealand winegrowers got funding from the government. Not not not a lot of funding but funding from the government straightaway, to get a group of viticultural experts together. And we went round, and I was lucky to be part of this and we would go around to the growers and visit them and, and help them out and, and give them ideas or just listen to them really just to reach out and see that they were okay. It was a very interesting process, because at the start, the people that wanted to see us were the ones that were flooded and they weren't sure if they could pick. It was definitely the first lot of visits were definitely focusing on what we could still harvest what we could still salvage any income we could get for the grower. And then the second stage was the people that couldn't harvest but they knew the vines were going to be okay for this vintage and it was how to manage those to best prepare them for the season. Next season. And then the last lot of visits we did were the catastrophic owners. That links So how the individual growers were coping with the stresses as well, at the time, it was a really good support to provide to the growers.   Craig Macmillan  20:09  That is so important. And I'm very happy to hear that folks immediately went back to the, what we call embodied knowledge. You know, it's experience, I lived this and it's vivid, some of its vivid, some of its not, but that I lived this and then being able to share that, and then being able to continue that process forward. Because you now have been really, really good about connecting with the community. And everybody's learning from that, you know, you're having that you're having that translation of experience now across all kinds of folks. And that's just absolutely critical. And I think it's fantastic. And I hope that that kind of thing continues for all kinds of things. I mean, we have that we have that with all kinds of pest issues as well. Sometimes the best thing to do is just get a bunch of growers together. Tailgate meetings and conferences and coffee meetings, we've we've had a number where it's just show up at Joe's diner, and we'll just talk about whatever you know, and it is really beneficial.   Emma Taylor  21:07  It is. One hundred percent agree and it's part of that very expert group says exactly what what are the series was we called them, shed had meetings, and they were located in all the different sub regions, and people could just come along, we feed them and we gave them drinks and just that connection.   Craig Macmillan  21:23  Food helps bring people out. I've learned that, If there was one thing one takeaway from this whole experience for growers around the world we have we have listeners from all over, what would it be what what one insight, idea piece of advice observation would you have.   Emma Taylor  21:40  Because it had been 35 years since we had had cyclone Bola in New Zealand. And I don't know if this is globally, but in New Zealand, we had got a little bit relaxed about areas that might be deemed as flood prone or have a risk of some sort. That is because for the most part in New Zealand, we deal with drought. You know, two, three years ago, if we've just had three kind of wet seasons prior to that, if you had to talk to any grower one of the big concerns, they would have said water, we're we're worried we can't get enough water. And so we had got a little bit relaxed about some of our planting places. After looking at the cyclone. I still think some of these places, they are still good for planting. But be cunning and be intelligent about how you plant if you're planting close to a river, plant with the river, not perpendicular to it, put your frost machines on plants, bury your irrigation don't have a very expensive shed down there. Keep your tractors and equipment on high ground. Some of them are the best soils, right, which is why we're tempted to plant on them. Because yeah, it's right. But be be wise, when you're doing the investment, that would be one of the things that I would say.   Craig Macmillan  23:01  Yeah, so this kind of thing is just another factor to take into account when you're designing a vineyard.   Speaker 2  23:07  Yes. And if it's only once every 40 years, it makes it a little bit harder to remember. Yeah, because we've certainly had planted on areas that had been destroyed and Bola, and they leave, they will leave fallow for a few years while people were like, oh, you know, they were hit by the site. And then all of a sudden someone's like, oh, that's some pretty cheaply. And I can put a vignette in via and then the venue does well. And so therefore it raises the prices of the land and everyone plants and we forgot.   Craig Macmillan  23:28  Well, I want to thank you for your time. And thank you for sharing your story. We wanted to talk to you because this kind of thing is probably going to happen again, in other parts of the world. So it might have been 40 years