Manufacturing eCommerce Success

Curt Anderson and Damon Pistulka

Manufacturing eCommerce Success with hosts Curt Anderson and Damon Pistulka dives into interviews with industry leaders and professionals that provide insights into various aspects of Manufacturing eCommerce and inspiring entrepreneurial stories.

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Episodes

Episode 41: Expanding Talent Pipelines with IMEC (Guests: Paola Velasquez and John Azara)
2d ago
Episode 41: Expanding Talent Pipelines with IMEC (Guests: Paola Velasquez and John Azara)
Paola Velasquez and John Azara discuss how IMEC Illinois (the Illinois MEP) expands talent pipelines. Paola Velasquez, a first-generation immigrant, learned English through full immersion in grade school and grew up interpreting for her parents. This early responsibility helped her develop a deep appreciation for different cultures and an acute awareness of privilege, laying the foundation for her exceptional communication skills and passion for helping others thrive. Today, Paola excels in fostering relationships and enhancing communication within companies through diversity and inclusion training. She is dedicated to building strong teams through one-on-one conversations and accountability, driven by her organized, responsible nature and strong work ethic.John Azara is a global operations and program management leader with a proven track record of developing and implementing strategies that enhance operational performance and drive revenue growth. He excels in increasing profitability, turning around underperforming organizations, and building high-performance teams across the medical device, electronics, and aerospace industries. John is recognized for his ability to develop talent and manage global programs that deliver significant improvements and impactful results.IMEC is a team of improvement specialists and technicians dedicated to providing organizations in Illinois with the tools and techniques to create sustainable competitive futures. The experienced hands-on team at IMEC works closely with its manufacturers to plan critical business improvements in the areas of Leadership, Strategy, Customer Engagement, Operations, Marketing, eCommerce and Workforce.Fired up to learn more?Same here!****************** Paola Velasquez - https://www.linkedin.com/in/paola-andrea-velasquez/John Azara - https://www.linkedin.com/in/jazara/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 40: Empowering Women and Students in Tech (Guest: Dr. Sirisha Kuchimanchi)
5d ago
Episode 40: Empowering Women and Students in Tech (Guest: Dr. Sirisha Kuchimanchi)
Are you passionate about advancing women and students in technology and manufacturing?If so, join us for this episode of the MFG eCommerce Success show where Dr. Sirisha Kuchimanchi will share her work helping to Empowering Women & Students in Tech and manufacturing.Dr. Sirisha Kuchimanchi is a semiconductor industry leader with nearly 20 years of experience in engineering, manufacturing, development, and quality at Texas Instruments. An IEEE Senior Member and holder of a Ph.D. from Carnegie Mellon University, Sirisha has made significant strides in engaging with global customers and enhancing customer perception in the semiconductor industry.As the founder and principal of Sahita Technologies, Dr. Kuchimanchi is dedicated to modernizing semiconductor programs and fostering industry-academia collaborations. Her work includes consulting on manufacturing, quality, and workforce development. Dr. Kuchimanchi also produces a top 30% Spotify podcast and hosts a live radio talk show aimed at empowering women and fostering financial and career growth.******************Dr. Sirisha Kuchimanchi -  https://www.linkedin.com/in/sirishakuchimanchi/Sahita Technologies - https://www.linkedin.com/company/sahitatech/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 39: Building Customer Loyalty with eCommerce (Guest: Kris Harrington)
May 22 2024
Episode 39: Building Customer Loyalty with eCommerce (Guest: Kris Harrington)
Join us for this MFG eCommerce Success show where we will be talking with Kris Harrington, President & Co-Founder, GenAlpha Technologies, about building customer loyalty with eCommerce.Kris Harrington founded GenAlpha Technologies after her experience operating in the heavy equipment sector showed her there was a need for better digital ecommerce solutions for equipment manufacturers. Kris and the GenAlpha team developed Equip 360 which helps manufacturers give their customers robust digital self-service options.GenAlpha Technologies partners with original equipment manufacturers and aftermarket organizations to support their digital commerce journey. GenAlpha offers an eCommerce solution, with digital 2D and 3D interactive parts catalogs, RMA, Warranty, and Product Configurator tools, Equip360 supports all aspects of equipment support and maintenance.Fired up to learn more?Same here!******************Kris Harrington - https://www.linkedin.com/in/kristinaharrington/GenAlpha Technologies - https://www.genalpha.com/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 38: Turning Manufacturing Website Visitors into Customers (Guest:  Nelson Bruton)
May 20 2024
Episode 38: Turning Manufacturing Website Visitors into Customers (Guest: Nelson Bruton)
Are you struggling to convert your manufacturing website visitors into customers?If so, join us for this episode of the MFG eCommerce Success show featuring Nelson Bruton, President, Interchanges, who will unveil effective strategies for turning manufacturing website visitors into loyal customers. Nelson will share his thoughts on how traditional marketing tactics fall short and how digital transformation can revitalize your approach.Nelson brings over 18 years of experience helping B2B manufacturers skyrocket their online engagement and conversions. His tenure at Interchanges has been marked by crafting bespoke digital marketing strategies that double online quote requests within the first month.As President of Interchanges, Nelson has led his team to refine a powerful formula that enhances digital presence while driving substantial business growth for manufacturers. His approach pivots on using cutting-edge technology and innovative methods to bridge the gap between traditional marketing and modern needs.We will discuss some of the key components of a successful digital marketing strategy and how to implement them to see immediate results. These insights are particularly valuable for manufacturers looking to boost their online sales and overall market footprint.****************** Nelson Bruton - https://www.linkedin.com/in/nelson-bruton/Interchanges - https://www.interchanges.com/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 37: SEO for Manufacturers (Guests: Donny Kemick, Holly P. Jobe, Joshua Curcio, and Zachary Ware)
May 15 2024
Episode 37: SEO for Manufacturers (Guests: Donny Kemick, Holly P. Jobe, Joshua Curcio, and Zachary Ware)
Are you interested in learning about SEO for manufacturers from the experts at protocol 80? Join Donny Kemick, Holly P. Jobe, Joshua Curcio, and Zachary Ware, MBA as we discuss up-to-date SEO tips for manufacturers. protocol 80, Inc. is an exceptional inbound marketing agency, consistently delivering outstanding results for their B2B clientele in the digital realm. They're your trusted partner throughout the entire inbound marketing process, from drawing in new visitors to delighting existing customers. Notably, they hold the prestigious titles of Google Partners and HubSpot Gold Partner Agency, with their team boasting HubSpot and inbound marketing certifications. Specializing in manufacturing marketing and other B2B strategies, protocol 80 is all about ensuring their clients' success, firmly believing that their own triumph is intertwined with the achievements of those they serve.Fired up to learn more?Same here!******************Donny Kemick - https://www.linkedin.com/in/donnykemick/ Holly P. Jobe - https://www.linkedin.com/in/holly-p-jobe/Joshua Curcio - https://www.linkedin.com/in/joshuacurcio/ Zachary Ware - https://www.linkedin.com/in/zacharyware/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 36: Show Up Higher on Google without Paying for Ads (Guest: Damon Burton)
May 13 2024
Episode 36: Show Up Higher on Google without Paying for Ads (Guest: Damon Burton)
Are you tired of paying for ads to get visibility on Google?If so, join us for this episode of the MFG eCommerce Success show, where we’ll dive into how you can "Show up higher on Google without paying for ads" with Damon Burton, President, SEO National. As the SEO wizard behind SEO National, Damon will share actionable insights on organic growth strategies that can elevate your manufacturing and eCommerce businesses on search engines without the hefty ad spend.Damon Burton isn’t just another SEO expert; he’s a proven leader in the field with over 17 years of experience helping businesses from NBA teams to Inc5000 companies achieve exponential growth through organic search. From beating billion-dollar companies in Google rankings to writing for Forbes and Entrepreneur, Damon has mastered the art of capturing unlimited traffic that converts.SEO National, founded by Damon in 2007, has been at the forefront of providing non-paid search engine strategies that yield long-term success. Their approach has garnered recognition and success for high-profile clients, contributing to sustained digital dominance.Learn the secrets to enhancing your digital footprint organically, understand the importance of SEO, and discover strategies to keep your business at the top of search results.******************Damon Burton -  https://www.linkedin.com/in/damonburton/SEO National -  https://www.seonational.com/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 35: Building a Dynamic Personal Brand (Guest: Cher Jones)
May 8 2024
Episode 35: Building a Dynamic Personal Brand (Guest: Cher Jones)
Ready to learn about building a dynamic personal brand?Cher Jones is a seasoned expert in personal branding, leveraging her expertise to help professionals in various sectors establish trust, credibility, and belonging through well-crafted digital presences. As the creator of the Your Brand At Work™ training and coaching programs, Cher teaches leaders and teams how to transform their personal brands into a triple threat at work, supporting their roles, advancing their careers, and enhancing their company's brand experience.With over 25 years of formal corporate communications, marketing, and broadcast media experience, Cher brings a wealth of knowledge and passion to her work. Her reputation as a pioneer in personal branding is evidenced by her extensive client list, which includes international organizations such as Lockheed Martin, HP, and CBC. Through her engaging livestreams, videos, podcasts, and other content on LinkedIn, Cher showcases her deep expertise and infectious energy, making her a trusted authority in the field.Fired up to learn more?Same here!******************Cher Jones - https://www.linkedin.com/in/itscherjones/Socially Active Training - https://trainwithsociallyactive.com/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 34: AI Tools for SEO and Content Engineers Can Trust (Guest: Dale Bertrand)
May 6 2024
Episode 34: AI Tools for SEO and Content Engineers Can Trust (Guest: Dale Bertrand)
Are you ready to harness the power of AI for your SEO and content strategy?If so, join us for this MFG eCommerce Success show where Dale Bertrand, founder and president of Fire&Spark, seasoned online customer acquisition specialist, will unveil the transformative potential of AI tools for SEO and content marketing that even engineers can trust. Dale will demystify the world of AI tools for SEO and content, providing practical strategies and actionable tips to help you outmaneuver your competition. With over 15 years of experience applying his engineering and AI expertise to online campaigns, Dale is uniquely positioned to guide you through this domain. His track record speaks volumes, having managed international marketing campaigns, grown website properties to millions of organic search visitors, and launched online campaigns that directly generated over $10M in revenue.Dale's expertise extends far beyond theory – he's a sought-after speaker at industry events like Inbound, Content Marketing World, and AdWords, where he shares his insights with marketing professionals from companies like TripAdvisor, Microsoft, HubSpot, and Proctor & Gamble.Dale has empowered ambitious marketers to create raving fans and grow communities around impactful businesses.This is your opportunity to gain a competitive edge and unlock new levels of growth through organic search traffic and targeted content.****************** Dale Bertrand - https://www.linkedin.com/in/dalebertrand/Fire&Spark - https://www.fireandspark.com/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 33: Maximizing Marketing Impact with AI Every Day (Guest: Karlaa Gregory)
May 1 2024
Episode 33: Maximizing Marketing Impact with AI Every Day (Guest: Karlaa Gregory)
Ready to learn how you can leverage AI every day to maximize your marketing impact? Karlaa Gregory, Digital Marketing Manager at Sumitomo Drive Technologies, is a seasoned expert with over a decade of experience, specializing in leveraging LinkedIn and digital marketing strategies for maximum impact. Her extensive expertise spans various digital marketing channels, including SEO, content marketing, social media advertising, and email campaigns. Karlaa stays abreast of the latest trends and best practices to deliver exceptional outcomes, achieving business objectives and drives tangible results.A passionate educator, Karlaa shares her expertise through workshops, seminars, and webinars on LinkedIn and digital marketing. Her engaging teaching style, practical insights, and actionable advice empower individuals and businesses to optimize their online presence, enhance their digital marketing efforts, and achieve sustainable growth. Earlier this year, Karlaa WOWed the crowd when she delivered a Home Run during her powerful panel discussion on "Maximizing Marketing Impact with AI Every Day" at the Industrial Marketing Summit. Fired up to learn more?Same here!******************Karlaa Gregory - https://www.linkedin.com/in/karlaagregory/Sumitomo Drive Technologies -  https://us.sumitomodrive.com/en-usIndustrial Marketing Summit - https://industrialmarketingsummit.com/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 32: Building the Future of Automated Manufacturing (Guest: Ryan Lillibridge)
Apr 26 2024
Episode 32: Building the Future of Automated Manufacturing (Guest: Ryan Lillibridge)
Are you ready to explore the possibilities of automated manufacturing?If so, join us for this MFG eCommerce Success show where Ryan Lillibridge, Vice President at Mission Design & Automation, will share insights on the future of automated manufacturing and how automation is becoming mainstream. With over 19 years of industry experience, Ryan has been at the forefront of delivering custom automation solutions that elevate efficiency and productivity across various sectors.Under his leadership, Mission Design & Automation has become a beacon of innovation, expertly combining engineering excellence with cutting-edge technology to solve complex industrial challenges. Whether it's improving operational workflows or enhancing product quality, Ryan's strategic vision drives substantial value for clients, making him a sought-after leader in the automation landscape.Discover how automation is transforming manufacturing landscapes and how your business can benefit from these advancements.****************** Ryan Lillibridge - https://www.linkedin.com/in/ryan-lillibridge-at-mission/Mission Design & Automation - https://missiondesignauto.com/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 31: Coaching Manufacturers to Innovate Adapt, Grow, and Go with IMEC (Guest: Stacey Curry)
Apr 24 2024
Episode 31: Coaching Manufacturers to Innovate Adapt, Grow, and Go with IMEC (Guest: Stacey Curry)
Are you ready to learn how IMEC helps to transform Illinois manufacturers to innovate, adapt, grow, and GO?Stacey Curry is a transformational leader at IMEC Illinois, specializing in organizational culture change, leadership coaching, and enhancing employee engagement. With a unique blend of professional experiences and a passion for adult learners, Stacey guides teams through complex change management initiatives, fostering harmonious dynamics and achieving desired outcomes. Her approach emphasizes empathy and collaborative dialogue, supported by certifications in coaching and process improvement, driving sustained customer loyalty and business profitability.IMEC is a team of improvement specialists and technicians dedicated to providing organizations in Illinois with the tools and techniques to create sustainable competitive futures. The experienced hands-on team at IMEC works closely with its manufacturers to plan critical business improvements in the areas of Leadership, Strategy, Customer Engagement, Operations, Marketing, eCommerce and Workforce.Fired up to learn more?Same here!****************** Stacey Curry - https://www.linkedin.com/in/staceycurrylee/Learn more at the MEP- https://www.nist.gov/mepLearn more about IMEC - https://www.imec.org/   ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 30: Engineering Your Manufacturing Website for Your Buyer (Guest: Paul Kiesche)
Apr 22 2024
Episode 30: Engineering Your Manufacturing Website for Your Buyer (Guest: Paul Kiesche)
Want your manufacturing website to be a powerful asset for your business?If so, join us for this MFG eCommerce Success show where Paul Kiesche, President and Creative Director of Aviate Creative will share strategies they use that help manufacturers build a website that is useful and attractive to buyers. With over 19 years of blending creativity with practical solutions, Paul has been at the forefront of transforming manufacturing and technology companies through dynamic branding and strategic marketing. Aviate Creative, his New Jersey-based agency, has propelled brands like Lenovo, Disney, and Kraft to new heights.Paul is not just a leader; he’s a thinker, adjunct professor, published illustrator, and an influential voice in the manufacturing sector through his contributions to publications like Manufacturing.net and Industry Today.Learn how to make your website not just a digital presence but a strategic tool that attracts and converts your ideal customers.******************Aviate Creative - https://aviatecreative.com/Paul Kiesche - https://www.linkedin.com/in/paulkiesche/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 29: State of Marketing to Engineers Research Findings (Guest: Wendy Covey)
Apr 15 2024
Episode 29: State of Marketing to Engineers Research Findings (Guest: Wendy Covey)
Are you ready to learn about marketing to engineers? If so, you may want to join us for this MFG eCommerce Success show to hear Wendy Covey, CEO & Co-Founder, TREW Marketing, talk about how you can reach your ideal buyers with a well-developed content and marketing approach. Wendy is an energetic CEO, technical marketing leader, author of Content Marketing, Engineered, Forbes contributor, and one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America. Wendy is also one of the awesome ring leaders behind the Industrial Marketing Summit. For the past 20+ years, Wendy has helped hundreds of engineering and technical companies build trust and fill their pipelines using compelling technical content. Her company, TREW Marketing, is a full-service inbound marketing agency serving engineering companies with effective in bound marketing solutions and buying process.We will be learning how companies trying to reach their ideal buyers can do so with the right marketing content and marketing approach.Fired up to learn more?Same here!****************** Wendy Covey - https://www.linkedin.com/in/wendycovey/Industrial Marketing Summit - https://industrialmarketingsummit.com/TREW Marketing - https://www.trewmarketing.com/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 28: Creating Content that Converts (Guest: Lori Highby)
Apr 12 2024
Episode 28: Creating Content that Converts (Guest: Lori Highby)
Want to create content that is a powerhouse of engagement and conversion for your business?If so, join us for this MFG eCommerce Success show where Lori Highby, CEO & Founder of Keystone Click will share content development strategies that are creating engaging content that attracts ideal potential customers and helps to convert them into customers.With over two decades of trailblazing in digital marketing, Lori will share her insights to help businesses master their content creation effectiveness. Lori is here to help us through the digital maze with actionable strategies and real-world success stories.From founding Keystone Click in 2008 to becoming a sought-after speaker, educator, and digital marketing strategist, Lori's passion for empowering businesses shines through her work. Her firm's mission is to help businesses cut through digital clutter, amplify their value, and achieve the results they desire. Lori’s extensive expertise spans strategic digital marketing, SEO, content creation, and more, ensuring your content not only reaches your audience but resonates and converts.As the host of the Social Capital Podcast, Lori understands the power of networking and content creation in building influential connections. Whether you're looking to revamp your website's content strategy, boost your SEO, or harness the full potential of social media, this episode is for you.We will dive into the world of content that not only captures attention but drives conversions. ******************Lori Highby - https://www.linkedin.com/in/lorihighby/Keystone Click - https://keystoneclick.com/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 27: What Does PROGRESSIVE Growth Look Like for Small to Medium-Sized Businesses (Guest: Jacob Sanchez)
Apr 10 2024
Episode 27: What Does PROGRESSIVE Growth Look Like for Small to Medium-Sized Businesses (Guest: Jacob Sanchez)
What does progressive growth look like for small and medium-sized businesses? Jacob Sanchez is a dedicated professional driven by a deep-seated passion for transforming lives, regardless of age or background. With a multifaceted skill set encompassing manufacturing, automation, and education, Jacob serves as a catalyst for change within his industry and community.In his role as a Multi-Media Content Creator, Jacob strategizes and disseminates valuable content to empower his community. Additionally, his expertise extends to consulting C-Suite executives, aiding in goal formulation and actionable strategies. Having spent four years as a media talent at Titans of CNC, Jacob is adept at hosting engaging video series, making him a sought-after on-camera talent. Through his various initiatives and impressive online presence, Jacob has garnered a significant following and millions of impressions, solidifying his reputation as a driving force for positive change within the industry.Fired up to learn more?Same here!****************** Jacob Sanchez - https://www.linkedin.com/in/jacob-sanchez-mfgkid/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 26: Networking with Curiosity(Guest: Gail Robertson)
Apr 8 2024
Episode 26: Networking with Curiosity(Guest: Gail Robertson)
Do you want to unlock new avenues for success for your manufacturing and/or eCommerce business?If so, join us for this MFG eCommerce Success show where Gail Robertson - Chief Curiosity Officer, GailNow will discuss how curiosity can add a new dimension to your business success.As a former journalist turned Chief Curiosity Officer, Gail harnesses her innate curiosity to unearth innovative solutions and transformative opportunities within the manufacturing industry.Starting her journey at esteemed publications like the Toronto and Windsor Star, Gail has crafted and made a career of asking the right questions and embracing every chance to Sign Up, Suit Up, and Show Up with enthusiasm. Her transition from journalism to becoming a bed-and-breakfast owner, fundraiser, and now a beacon of curiosity in manufacturing marketing and business development, exemplifies her belief in stepping out of comfort zones to meet incredible people and achieve extraordinary results.Through her keynote speaking and strategic marketing, Gail empowers others to tell their stories and cultivate their Curiosity Brain, proving that with curiosity, the possibilities are boundless.****************** Gail Now - https://gailnow.com/Gail Robertson - https://www.linkedin.com/in/gailrobertsonkeynotespeaker/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 25: Helping Manufacturers with Impact Washington (Guest: Miguel Moreno)
Mar 27 2024
Episode 25: Helping Manufacturers with Impact Washington (Guest: Miguel Moreno)
Miguel Moreno is the Account Executive for Small & Rural Business at Impact Washington. He is an accomplished international bilingual senior manager renowned for his expertise in implementing and maintaining Quality Management Systems, process improvement, project management, and fostering strong customer and vendor relations across diverse industries and environments. With a passion for tackling new challenges and a keen enthusiasm for learning, Miguel thrives on transforming processes into standardized, efficient, and lean systems. Having lived in various locales including Spain, Mexico, and Colorado, Miguel brings a unique global perspective to his work.Fluent in both English and Spanish, Miguel's ability to analyze and optimize processes has been honed through his experiences in nationwide companies and different industries. His adaptability and skill set make him a valuable asset in any professional setting, where he consistently delivers results and drives excellence.Impact Washington is a non-profit organization that has been supporting Washington manufacturers since 1997, offering value-driven improvement solutions to over 1,500 small and medium-sized businesses. Affiliated with the Commerce Department's NIST and part of the MEP Program, Impact Washington is part of a national network dedicated to enhancing the competitiveness of manufacturing for small and medium-sized companies. With a focus on workforce and leadership development, growth, supply chain, cybersecurity, skills development, technology acceleration, operational excellence, food processing, and research services, Impact Washington helps manufacturers thrive in today's global economy by providing customized, hands-on solutions and access to state and federal grants.Fired up to learn more?Same here!****************** Miguel Moreno - https://www.linkedin.com/in/miguel-angel-moreno-hierro-200451/Impact Washington - https://www.impactwashington.org/Learn more at the MEP- https://www.nist.gov/mep ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 24: SEO Success for Illinois Manufacturers (Guests: Jaclyn Kolodziej, Alma Likic, and Amy Sariego)
Mar 25 2024
Episode 24: SEO Success for Illinois Manufacturers (Guests: Jaclyn Kolodziej, Alma Likic, and Amy Sariego)
Want to turbocharge your SEO strategy for your manufacturing business?If so, join us for this MFG eCommerce Success show where Alma Likic, Marketing Manager, Plitek, and Jaclyn Kolodziej, Growth & Marketing Technical Specialist, IMEC Illinois. Will discuss how Plitek and IMEC worked together to drastically improve their SEO strategies and search results.Alma Likic brings over a decade of expertise in international trade and manufacturing to the table, showcasing her adeptness in business planning, sales, and trade show representation. At PLITEK, she's been instrumental in steering the company's marketing strategies, aligning perfectly with their reputation as a precision die-cutting leader catering to diverse industries.Jaclyn Kolodziej, adds a fresh perspective with her innovative marketing strategies at IMEC, aimed at helping manufacturers amplify their growth. Her unique blend of skills, from branding to web development, and her recognition as a certified Google AdWords expert, highlight the depth of knowledge she will share.We will delve into how PLITEK and IMEC collaborated to achieve SEO success, offering valuable insights for manufacturers looking to enhance their online presence and drive growth.******************Amy Sariego - https://www.linkedin.com/in/amy-sariego-795952101/Alma Likic - https://www.linkedin.com/in/alma-likic/Plitek - https://www.plitek.com/ Jaclyn Kolodziej -  https://www.linkedin.com/in/jaclynkolodziej/IMEC Illinois - https://www.imec.org/Learn more at the MEP- https://www.nist.gov/mep ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 23: Celebrating Women in Manufacturing (Guest: Karen Rivera)
Mar 20 2024
Episode 23: Celebrating Women in Manufacturing (Guest: Karen Rivera)
Karen Rivera is a Tech Translator with a passion for bridging the gap between business and technology. Her mission is to facilitate seamless communication across diverse teams, from deciphering initial requirements to ensuring successful deployments and integrations. With a background as a seasoned Salesforce/Marketing Cloud Account Engagement Strategist, Karen is dedicated to dissecting the potential of platforms and aligning requisites with proficiencies.Karen's role at Cleaver-Brooks involves serving as a Corporate Salesforce Functional Analyst and Marketing Cloud Account Engagement Strategist. Karen is also a 2X Salesforce Certified Problem Solver, Women in Manufacturing Texas State Chair, Social Media Marketing Freelancer, Van Life Enthusiast, and Companion to 3 Rescue Dogs. Passionate about upskilling, Karen brings a diverse skill set and enthusiasm to every endeavor.Fired up to learn more?Same here!******************Karen Rivera - https://www.linkedin.com/in/karen-rivera-mssteamgeekbbrb/Cleaver-Brooks- https://cleaverbrooks.com/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/
Episode 22: The Best Resources and Strategies When Going Global (Guest: Trish Stuart)
Mar 18 2024
Episode 22: The Best Resources and Strategies When Going Global (Guest: Trish Stuart)
Are you ready to expand your manufacturing business globally?If you are, join us for this MFG eCommerce Success show where Trish Stuart, VP of Client Solutions at Terralingua will share invaluable insights into overcoming language barriers and cultural nuances, making global expansion easier for manufacturers.Trish will dive into best practices in translation, the importance of choosing the right language service partner, and how the right approach to client relationships and technological advancements can benefit your business as you venture into new markets.With over 25 years in the translation and localization industry, Trish has been instrumental in providing top-tier solutions to global companies, ensuring personal attention and quality in every interaction. Terralingua stands out in offering high-quality translations in over 40 languages, certified by ISO 9001, 17100, and 18587, without hidden fees or project management charges.******************Trish Stuart - https://www.linkedin.com/in/trishstuart/Terralingua - https://www.terralinguatranslations.com/ ******************B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey- Dominate Search https://b2btail.com/dominate-search/- eCommerce Checklist https://b2btail.com/ecommerce-checklist/- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/Follow Curt and B2Btail:LinkedIn https://www.linkedin.com/in/curtander...Twitter https://twitter.com/B2BtailYouTube: https://www.youtube.com/@b2btail363Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/