Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist

Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting. In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling or planning a product launch, we’ll cover it all. I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business goals (even more than I love drinking sweet creme lattes}. I got my writing start in the field of journalism before transitioning to the classroom where I taught students how to apply grammar rules and use the Oxford comma until I tossed the textbook and went rogue with my writing. Because copywriting is all about conversation (not complete sentences). Since studying the art and science of copywriting, I have served online women business owners in a variety of fields, helping them write or optimize the words they use to communicate to clients so they can improve sales, support their families, and crush their goals. I’ll show you how to use copy to grow and nurture your audience. And no matter whether your business is funding your son’s soccer camp or your dream vacation to Bali, I’ll show you how to use the principles of copywriting to increase conversions and boost revenue. So if you’re ready to take your online business to the next level, tune in. Together, we’ll unlock the power of copywriting and transform your business into the success you deserve. Connect with Megan Wisdom Copywriting: Web: https://www.meganwisdom.com Instagram: @meganwisdomwrites read less
BusinessBusiness
MarketingMarketing
EntrepreneurshipEntrepreneurship

Episodes

EP 47 | QUICK TIPS SERIES #2: Email Personalization Tools and Techniques
Apr 23 2024
EP 47 | QUICK TIPS SERIES #2: Email Personalization Tools and Techniques
Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.   We’re getting personal on this episode! Using personalization in email marketing can often improve open rates by up to 29%...and it also has a significant impact on click-through rates, too!   Today you’ll learn: the importance of segmenting and how it helps improve engagement by creating content crafted specifically for one part of your audiencehow using first-name generators help you stand out in an inboxwhy first names don’t just belong at the start of an emailhow A/B testing can help you find the best subject lines for your list This week’s homework (just pick one!): Personalize your next subject line using a first name generator (maybe do a little A-B testing to see how it compares to just a regular subject line without a name in it)Change your greeting. Add a first name generator somewhere in the text of the email rather than just at the start.  MENTIONED IN THIS EPISODE: Looking for a full-service email marketing solution? CLICK HERE for more info!   Connect with Megan Wisdom Copywriting:   ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
EP 46 | QUICK TIPS SERIES #1: Strategies for Irresistible Subject Lines
Apr 16 2024
EP 46 | QUICK TIPS SERIES #1: Strategies for Irresistible Subject Lines
With the arrival of spring, we're all bustling with activities, and it's the perfect time to dive into a series of quick tips to enhance your email marketing strategies. Over the next six weeks, we'll be sharing short, actionable episodes to help you improve your email marketing game.   In today's episode, we focus on the art of creating subject lines that grab attention and boost open rates. We discuss the importance of subject lines, as they play a crucial role in a recipient's decision to open an email.   Subject lines are crucial for getting your emails opened. In this episode, we discuss client-focused approaches and sparking curiosity in your subject lines. Learn how to make your emails stand out in a crowded inbox!   Ready to up your email game? Try the homework challenge at the end. Shoot me an email or DM me on Instagram to show me what you’ve done so we can celebrate together! In this episode, you’ll learn how to: Create client-focused subject lines - Shift the emphasis from you (or your product) to the readerCreate curiosity-driven subject lines - Learn how to close the loop! Avoid Common Pitfalls - Do this, not that! This week’s homework: Ensure your opt-ins collect first names along with email addresses.Brainstorm seven different subject lines for your next email, focusing on being client-centric and curiosity-inducing.Conduct A-B testing with two of the strongest subject lines to see which performs better.  MENTIONED IN THIS EPISODE: Looking for a full-service email marketing solution? CLICK HERE for more info!   Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
EP 45 | Behind the Scenes of a Live Launch: What’s Working Now
Apr 9 2024
EP 45 | Behind the Scenes of a Live Launch: What’s Working Now
Ever wondered what happens behind the scenes at a live launch. Admit it–we’re alla little nosey, I mean, CURIOUS about what’s happening in other businesses…especially if you’ve never launched before!   In this episode, we'll dive into the behind-the-scenes of a recent live launch, sharing insights into how the market has changed over the past couple of years and what’s working now (in 2024). You’ll also get tips that can help you navigate the world of live launching with confidence.    MENTIONED IN THIS EPISODE: 🤗 COMING SOON!!! There’s a way where you can know exactly what to do to launch a product! NO matter if you’re a newbie who’s totally confused and overwhelmed by the launch process or a “seasoned pro” who has multiple launches under her belt (but is always game to learn how to improve sales), you’ll want to get on THIS WAITLIST  ➡️ CLICK HERE TO BE THE FIRST TO KNOW!   Need help with your next launch? Send me a message explaining if you are curious about done-for-you launch copy services or if you think an email audit is right for you. I’ll send you all the details and a price list!  Connect with Megan Wisdom Copywriting:   ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
EP 41 | How to Write Emails That People Actually Want to Read - Courtney Talley of Salesgirl Social
Mar 5 2024
EP 41 | How to Write Emails That People Actually Want to Read - Courtney Talley of Salesgirl Social
If you think email marketing has to be boring, think again! Today, we’re chatting about how to create engaging, personality-filled, story-driven emails that everyone wants to read. Today, I’m excited to share a new podcast episode featuring the amazing Courtney Talley, the author of the daily email Sales Girl Social. You’ll get insider tips on creating engaging emails and connecting with your audience. Courtney is a true Salesgirl who not only knows how to get attention but also how to handle doubts, provide value…and she never stops selling! Courtney shares the birth story of Sales Girl Social, how it evolved into a must-read daily newsletter with an incredible 75% open rate!.  Ever wondered how to make your emails stand out? Courtney's secret sauce lies in personality-filled, story-driven content that keeps readers hooked. Learn how she crafts emails that convert and entertain at the same time. Plus, she spills the beans on where she finds her creative inspiration.  Discover the platform Courtney uses for Sales Girl Social and why it's a game-changer for growing your audience.  Plus, find out the surprising benefits of storytelling in marketing that will make you rethink your email strategy. Y’all know how I feel about storytelling! If you're ready to up your email game and connect with your audience in a whole new way, this episode is a must-listen! Get all the juicy details from Courtney Talley on how to make those emails irresistible to open!   ➡️ MENTIONED IN THIS EPISODE: SIGN UP for Salesgirl Social, the daily newsletter written by CourtneyConnect with Courtney via Instagram @thesalesgirlsofficialFollow Mat & Kacy “the OG Salesgirls” from GuideCulture on Youtube: https://www.youtube.com/@TheSalesgirlsCourtney’s favorite newsletter for sporty girls: The GistA daily newsletter both Court & Megan enjoy: The Morning Brew Connect with Megan Wisdom Copywriting:   ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips