The Proffitt Podcast

Krystal Proffitt

Are you thinking about starting a podcast? Launching a YouTube channel? Repurposing your old blog content into something fresh? Hi, I'm Krystal - host of "The Proffitt Podcast." And I'm happy to say you've come to the right place!

Business owners and content creators dream of building a platform where they can connect deeply with their audience, and marketing feels easy. But I also know what it's like to feel confused and overwhelmed.

Join us weekly as we strip down those processes and remove all the overwhelm with new tips, simple strategies, and great conversations with creators like you. Tune in to hear how I help creators start, launch, and market their content confidently. The motto here is, "We all have to start somewhere."

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Episodes

Unleashing Creator Potential through Genuine Partnerships
5d ago
Unleashing Creator Potential through Genuine Partnerships
Send Krystal a Text Message.What if a single conversation could revolutionize your approach to sponsorships? Join me and Justin Moore, my sponsorship coach, as he shares a groundbreaking announcement—the launch of his Sponsorship Strategies Summit. This unforgettable episode was recorded at ConvertKit's breathtaking new podcast studio. (Stay tuned for the YouTube version of our convo!)Together, we unpack the transformative power of sponsorships for creators and discuss Justin's visionary plan to connect creators and sponsors through a dedicated conference. Picture an "anti-conference" designed to empower creators and foster genuine connections. We explore the concept of attendees walking away with completed media kits and personalized sponsor positioning while participating in a Shark Tank-style pitch session that could secure real sponsorships. We also reflect on the value of overcoming self-doubt and making bold asks, highlighting how intimate gatherings can be more impactful than large, impersonal conferences. Drawing from our own experiences, we share insights into creating supportive environments for creators of all sizes. Our practical advice on leveraging local opportunities and building meaningful partnerships will help you unlock the full potential of your business's reach. Hear diverse client stories, like a helicopter pilot from "Deadliest Catch," that underscores the universal struggle of self-doubt among creators. We also emphasize the importance of quality over quantity in sponsorships and the benefits of in-person interviews for fostering natural, well-rounded dialogue. Don't miss Justin's "Brand Deal Wizard" course, which offers invaluable tips for monetizing content. If you're near Boise, check out ConvertKit's new podcast studios. Subscribe and follow for more game-changing insights!Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
The Power of Patience and Collaboration in Content Creation
Jul 2 2024
The Power of Patience and Collaboration in Content Creation
Send Krystal a Text Message.Unlock the secrets to resilience and growth in content creation as we recap day two of Craft and Commerce 2024! Hear from Susie Bullock of "Hey Grill, Hey," who candidly contrasts the millennial dream with harsh realities, sharing invaluable practices like mindset shifts, gratitude, journaling, and meditation that have helped her persevere through challenges. Susie's journey is a beacon of hope for content creators struggling to maintain their passion amidst adversity.Ever wondered about the transformative power of storytelling? Isa Adney, Senior Storyteller at ConvertKit, takes us behind the scenes of ConvertKit’s impactful documentary series, illustrating how sharing authentic stories can unite and uplift the creator community. This segment, coupled with insights from Codi Sanchez, who invested heavily in content creation this year, highlights the importance of collaboration, support, and declaring your dreams—even when the path isn't easy.Join us as we reflect on Barrett Brooks' eye-opening talk about recognizing our achievements to combat self-doubt and jealousy. We also delve into Mandy Guebler’s bold pivot from TV stardom to her true passion, Happy, Happy Houseplants, reinforcing the importance of following one’s inner voice. Wrapping up with a nod to Bonnie Christine's timeless apple tree metaphor and Ali Abdaal's killer YouTube strategies, we remind you that patience and steady growth are essential. Please stay connected with our community by following our podcast and subscribing to our YouTube channel.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
ConvertKit Rebrands to Kit and the Future of Content Creation
Jun 25 2024
ConvertKit Rebrands to Kit and the Future of Content Creation
Send Krystal a Text Message.Ever wonder what happens when you gather the brightest minds in content creation under one roof? Join me as I recap part one of the magic of my second annual experience of ConvertKit's Craft and Commerce event, a gathering that inspired and transformed me. From the major announcement of ConvertKit's rebranding to 'Kit' to my journey rebranding as a 'content therapist,' this episode bursts with exhilarating moments and invaluable insights. (Plus, I spill the beans on my unique conference note-taking method, resulting in a massive 221-page Google Doc packed with screenshots and wisdom.)Prepare to be motivated by industry leaders like Jen Olmsted and Nathan Barry. Jen's captivating talk, "Don't be the best, be the only," sparked a rethink of my coaching strategy, while Nathan's revelations on audience engagement were genuinely eye-opening. I also had an exciting visit to the newly launched Kit Podcast Studios in Boise, Idaho, and I'm thrilled to share the incredible opportunities it offers for creators like you. Dive into the afternoon keynotes from Xayli Barclay, Chennel Basilio, and John Youshei, who shared actionable strategies on leveraging AI, mastering the art of asking, and adapting successful content strategies to elevate your social media game.We also explore the art of repurposing and reusing content inspired by none other than Queen Bey herself, Beyoncé. Initially skeptical, I discovered the immense value in innovating and adapting existing material to reach a broader audience more effectively.Balancing authenticity and creativity, I introduce the concept of a "virality meter," inspired by Codi Sanchez, to help gauge your content's potential impact. So, strap in and get ready to embrace creativity, take calculated risks, and remember—every epic journey starts with a single step.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
Unlocking Podcast Monetization and Engagement: Insights and Success Stories
Jun 18 2024
Unlocking Podcast Monetization and Engagement: Insights and Success Stories
Send Krystal a Text Message.Unlock the secrets to successful podcast monetization and audience engagement with insights from Traci DeForge, a trailblazer in the podcasting industry with a stellar background in broadcast radio and executive management. Traci's journey from managing radio stations to founding Produce Your Podcast, a top-tier consulting and production agency, offers invaluable lessons for anyone interested in leveraging podcasting for business growth. Learn how her extensive experience with Fortune 500 companies shapes her effective digital marketing strategies and discover her deep-seated passion for audio storytelling.Curious about how to monetize your podcast, even if you have a small audience? Traci reveals the critical mindset shifts and practical steps needed to start earning from your content. Through compelling case studies, including a divorce attorney who draws 60% of her clients from her podcast despite fewer than 500 downloads per episode, we discuss how quality audio and video can significantly boost your marketing efforts. Traci also shares strategies for seamlessly incorporating ads and sponsorships, ensuring you don't alienate your devoted listeners.You'll be inspired by real-life success stories that prove the potential of podcast sponsorships, regardless of your audience size. Traci recounts how smaller podcasts can secure substantial sponsorship deals by emphasizing audience engagement and value. From a PR Maven's $3,000 sponsorship triumph to an NHL-themed podcast's $20,000 pre-launch success, these stories illustrate the power of leveraging your unique value and connections. Traci wraps up with her reflections on overcoming perfectionism and her dreams for future projects, all while encouraging new podcasters to keep pushing forward. Tune in for a blend of strategic insights, motivational stories, and practical advice that promises to elevate your podcasting journey.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts   Spotify
Boosting Your Content with Strategic Tracking Techniques
Jun 11 2024
Boosting Your Content with Strategic Tracking Techniques
Send Krystal a Text Message.Ever wonder how Regina George from Mean Girls would handle being a content creator? This episode is your ultimate guide to transforming the not-so-glamorous task of tracking numbers into a powerhouse strategy for content creation. We'll sprinkle in some nostalgia with references from early 2000s movies like The Devil Wears Prada and Old School, making this informative session much more entertaining. Discover how paying attention to your stats can revolutionize your content game.Sharing my journey, I turned the boring task of tracking numbers into a fun and engaging process with the help of a coach in 2023. Picture Frank the Tank from Old School taking on podcasting—yep, we'll explore that hilarious scenario while emphasizing the importance of making operations management enjoyable. From color-coding spreadsheets to using emojis, I found creative ways to track and improve my content strategy, and you can too!Lastly, we tackle the pitfalls of inconsistent content creation and underscore the vital role of a comprehensive tracking solution. I'm also unveiling my new mini-course, the Business Booster Bundle, which contains tools to streamline operations, optimize content plans, and boost revenue. Learn how repurposing Instagram Reels for YouTube Shorts significantly increased my channel's views and how strategic planning can turn your content efforts into measurable success. Stick around as we wrap up with a shout-out to my dream podcast guest, Frank the Tank, and invite you to connect via fan mail and text—let's turn your content journey into a story of triumph!Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
Mastering Podcast Production and Marketing with AI Tools
Jun 4 2024
Mastering Podcast Production and Marketing with AI Tools
Send Krystal a Text Message.Unlock the secrets to revolutionize your content production with AI as we sit down with Cody Schneider, the mastermind behind Draft Horse AI and Swell AI. Ever wondered how to transform traditional brands into digital juggernauts? Cody shares his journey from e-commerce to B2B marketing, revealing how his expertise in scaling startups led to the creation of Swell AI. Discover the game-changing ways AI is reshaping content workflows, making what once took a village now achievable with a single software.Join us for an inside look at the cutting-edge tools and strategies used by top content creators today. From platforms like Riverside and Descript that elevate podcast production quality to Swell AI's automated generation of show notes and viral clips, we explore the complete podcasting tech stack. We also cover automation tools like Buffer and Latercom for seamless social media scheduling and highlight the crucial role of newsletters and blogs in audience engagement. Learn how AI can take the heavy lifting out of your content creation and distribution, allowing you to focus on what you do best—creating compelling content.Finally, we delve into the future of AI in content marketing, from managing workflows that once required multiple roles to envisioning autonomous marketing strategies. Cody sheds light on his big-picture mentality, advocating for the importance of defining processes and letting AI handle the details. Whether you're a content creator aiming to avoid burnout or a business looking to stay ahead of the curve, this episode offers invaluable insights into the transformative power of AI. Don't miss out on learning how to streamline your efforts and amplify your impact with the latest in AI technology.Try Swell AI Today!**Affiliate LinkWant to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts   Spotify
Unveiling the Creator Economy: Maximizing Earnings and Unleashing Creativity
May 29 2024
Unveiling the Creator Economy: Maximizing Earnings and Unleashing Creativity
Send Krystal a Text Message.Imagine transforming your creative spark into a sustainable livelihood where your passions fuel your income. That's the landscape we're exploring today as we unpack ConvertKit's 2024 State of the Creator Economy report, revealing the shifts and trends redefining content creation. You'll get a dose of inspiration and practical advice that could change how you approach your craft and, potentially, your earning potential. The financial landscape of the creator economy is rich and varied, with millennial creators leading the charge in earnings. But it's not just about the money but the joy of creating and sharing your work with the world. We dive into the heart of long-form content, particularly on platforms like YouTube, and discuss why it's gaining momentum. Plus, we tackle the exciting role of AI in repurposing content, ensuring every nugget of wisdom you share gets the audience it deserves—without sacrificing authenticity or relevance.We round off this creative exploration by confronting the monetization maze. Hear from creators who have navigated the choppy waters of turning their passion projects into profitable ventures. From leveraging professional services to embracing digital products, the opportunities are endless. And suppose you're worried about balancing the creative with the commercial. In that case, this episode bursts with strategies and personal anecdotes to guide you toward financial success while keeping that creative flame alive. Join us as we celebrate the wins and address the challenges of thriving in the creator economy.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts   Spotify
Let's Talk "Strategic Podcast Marketing" with Buzzsprout's Head of Marketing
May 28 2024
Let's Talk "Strategic Podcast Marketing" with Buzzsprout's Head of Marketing
Send Krystal a Text Message.Want to hear about the latest Buzzsprout features directly from the source? Get ready to geek out on podcasting and marketing with the return of Alban Brooke, Buzzsprout's Head of Marketing. Alban, a voice familiar to the pod, gifts us a download of Buzzsprout's latest gizmos.Picture this: a mobile app and fan mail functions so innovative they'll have you rethinking your podcast strategy. As I walk down memory lane, sharing how Buzzsprout's clever feature rollouts have jazzed up my podcasting ventures, you'll catch a glimpse into the magic that keeps creators at every stage not just afloat but sailing full speed ahead in their podcasting adventures.Together, Alban and I dissect the art of whipping up content that pleases the ears of both the creator and listener, much like crafting a soulful melody. For a taste of Buzzsprout's brew of fun, we'll pull back the curtain on how they like creating content, including an '80s infomercial spoof.Plus, we discuss Buzzsprout's Fan Mail feature—it's a game-changer. With a click of a link, they've created a space for listeners to engage with show hosts, tying a knot in the connection between podcasters and their community. This nifty function provides podcasters with a new tool to engage with their audience.So plug in, sit back, and let the fusion of insights ignite your passion for podcasting, whether you're already in the Buzzsprout club or mulling over your ticket into the audio revolution.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts   Spotify
Mastering the Art of Marketing Your Creative Work: Insider Tips
May 21 2024
Mastering the Art of Marketing Your Creative Work: Insider Tips
Send Krystal a Text Message.Have you ever poured your heart into creating something incredible, only to realize you've neglected to shout about it from the rooftops? I'll be the first to admit that I've fallen into this trap. Today, I'm laying it out on the table, providing a candid confession and a blueprint for ensuring your marketing efforts match your creative ideas. We're breaking down the house of content creation, focusing on the foundation—marketing—so you're not left with a masterpiece that no one sees. As we pull back the curtain on the pre-launch buzz, I'll guide you through four ingenious, cost-free tactics to captivate your audience before your content debuts. Picture this: sharing those raw, candid moments of your process or inviting your community to weigh in on your creative decisions. This kind of insider access and collaboration can turn followers into fans who are just as invested in your success as you are. They'll count down the days alongside you, eager to support your splash in the vast digital sea.So, whether you're at the starting line or gearing up for your next big launch, tune in and join a community of creators who are making every step of their journey count.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
Podcasting for the Sports Curious to the Enthusiastic
May 14 2024
Podcasting for the Sports Curious to the Enthusiastic
Send Krystal a Text Message.Do you listen to sports podcasts regularly? If I know my audience like I think I do, you likely said, "No, not regularly." But after today's episode, I bet you're at least a little more curious about sports and podcasting.Buckle up for a fun conversation with Amy Buchan Siegfried, half of the creative duo behind the Sports Curious podcast. As we navigate the twists and turns of Amy's transition from the corporate jungle into the bustling world of podcasting alongside her brother, she'll show us how to uncover the art of weaving sports banter into your everyday life. This chat highlights Amy's dedication to making sports talk accessible, blending it seamlessly with pop culture for those moments when you find the need to contribute more than a nod during a sports-centered chat. You'll hear how the siblings make it fun to target topics for their ideal listeners and the thought process behind choosing suitable topics for their show.And if you need inspiration to "just keep podcasting," we've got you covered. Amy also started podcasting in 2018 and as two veteran podcasters who've been doing this for a while, we share how we've been able to stay in the game -- even when burnout lurks around the corner. We get honest about the unpredictable nature of podcasting, from impromptu parking lot interviews to strategizing growth without losing the soul of our passion project.Whether you're a sports enthusiast or a newcomer looking to score points in your next friendly debate, this episode is your playbook to becoming as sports-savvy as you've always wanted.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts   Spotify
How to Use ChatGPT for Solo Content Creation
May 7 2024
How to Use ChatGPT for Solo Content Creation
Send Krystal a Text Message.Have you ever felt like you're talking to a wall when practicing your podcasting skills? Well, I decided to swap out the wall for ChatGPT in my latest chat, and the result was nothing short of a quirky, insightful twist on content creation and the art of the interview. With the help of my AI companion, we unpack the often-overlooked role of authenticity in storytelling and examine how embracing our perfectly imperfect selves can captivate and connect us to our listeners in profound ways. I share my inspiration behind this idea and how having AI join the conversation can garner unexpected results -- and laughs.As we navigate the narrative nooks of our personal and professional lives, this episode serves up an array of anecdotes, advice, and AI antics that will leave you both informed and entertained. The joy of podcasting comes alive as we reflect on the trials and triumphs of creating content that resonates, with the bonus of considering how brand partnerships might be the secret ingredient to amplify our audio adventures. So, whether you're a podcast veteran or a curious newbie, you have a seat at the table. Tune in, join the dialogue, and let's shape the future of podcasting together.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
Exploring Podcasting Tech with Buzzsprout's Latest App Innovations
Apr 30 2024
Exploring Podcasting Tech with Buzzsprout's Latest App Innovations
Send Krystal a Text Message.Have you ever wondered what it's like to peek behind the curtain of app development and get your hands on features no one else has seen? Join me as I guide you through the beta testing and recount my adventures with the brand-new Buzzsprout mobile app.I'm sharing my firsthand experience of these new capabilities, and you'll hear the pure joy in my voice, knowing that this community's needs are shaping the future of podcasting tools!Do you feel like a content creation magician yet? You will after this episode, in which I rave about the seamless harmony between Canva and Buzzsprout and the tightrope walk of anticipation for the next big integrations set to revolutionize our workflows. Imagine hitting 'publish on the go' for your latest episode and having a digital pat on the back for every podcast milestone you reach. That's what the Buzzsprout mobile app is all about, and I'm here to tell you all about the bells and whistles that come with it – the achievements feature that celebrates your podcasting journey is always super fun to see. So, buckle up for a ride through the cutting-edge podcasting tech, and get inspired together!Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
Turning Adversity Into Hope: The Story of a Podcast Born from Resilience and Optimism
Apr 23 2024
Turning Adversity Into Hope: The Story of a Podcast Born from Resilience and Optimism
Send Krystal a Text Message.When life throws you a curveball, how do you catch it and throw it back? Teisha, founder of "Hurdle to Hope," joins us to share her powerful story of facing multiple sclerosis and stage four breast cancer with unwavering optimism. Her journey is one of remarkable resilience, not just in coping with her diagnosis but in turning her struggles into a platform for encouraging others. We dive into the emotions and strategies behind starting her podcast "Wellbeing Interrupted" and explore how setting a podcast launch date instills a sense of personal accountability and provides a beacon of hope for many facing similar battles.Launching a podcast presents an emotional rollercoaster, and Teisha's narrative is no different. Starting "Wellbeing Interrupted" was born out of Teisha's dual diagnosis and the following realizations; "I found strength in the unimagined possibilities that reshaped my life's trajectory, and it's from this place of growth that I craft each episode."The conversation with Teisha isn't just about her story; it's an insight into the creation process, the vulnerability of revealing personal trauma, and the thrill that comes from finding your voice and knowing it resonates with others on a deep, personal level.Stepping into the world of online content creation can turn adversity into a pathway for contribution, and our episode is a testament to this truth. We highlight Amy Porterfield's impact on the housebound community, the role of mindset in illness management, and how to navigate the perfectionism that often accompanies serious health challenges. Anyone interested in Teisha's approach to overcoming hurdles can find the "Hurdle to Hope" quiz at hurdle2hope.com/quiz. And if you're beginning this journey with us, hit that follow or subscribe button for more courageous conversations illuminating the path from adversity to hope.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts   Spotify
Charting the Evolution of Content Creation: Strategies, Fears, and the Journey
Apr 16 2024
Charting the Evolution of Content Creation: Strategies, Fears, and the Journey
Send Krystal a Text Message."I feel so self-conscious. How do I get over my fear of listening or watching to myself?" Have you asked that question, too? Join me on this chat about the evolution of content creation. I'll reflect on my own journey from the consistent efforts of 2018 to the content overload of 2021. Along the way, I'll share the valuable lessons I've learned on strategy, SEO, and nurturing an audience.  By looking back at my earlier perspectives and how they've transformed over the years, you'll gain a fresh understanding of what it truly means to craft content in today's ever-shifting digital terrain.Creating content can be challenging, so I'm sharing how I overcame my doubts by switching to a more mindful approach. Jenny, a member of our YouTube audience, asked me about dealing with anxiety, and I offer advice for anyone on their content journey. Authenticity and connection with our audience are the secrets to creating engaging and valuable content.This episode is a practical toolkit for those starting their creative projects. I'll guide you through setting deadlines, fostering accountability, and the magic of taking action. The shared insights will encourage you to start where you are, with curiosity as your guide, and embrace the journey ahead. Join empowered content creators navigating the thrilling seas of digital expression. Tune in and subscribe.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
Harnessing Digital Tools for Online Success with ToolTester Founder
Apr 9 2024
Harnessing Digital Tools for Online Success with ToolTester Founder
Send Krystal a Text Message.Unlock the secrets to a thriving online business presence with Robert Brandl, the insightful founder of ToolTester. Our conversation is an eye-opener for anyone from budding entrepreneurs to seasoned business owners looking to harness the power of digital tools. Robert narrates his transformative journey from searching for a simple website builder to creating a robust platform—ToolTester—that guides users in choosing the ideal digital assets. His experiences illuminate the critical role of SEO and affiliate marketing in catapulting your business to new heights, while also underscoring the accessibility of platforms such as Weebly and Squarespace that have democratized the online landscape for non-techies.Dive into the heart of digital marketing's evolution with us, where personalizing content and optimizing for various devices is now the name of the game. I share firsthand the rigorous process of continuous testing and updating that ToolTester undergoes to help your business climb the search engine ranks. Our discussion spans the integration of video content, the intertwined growth of blogs and YouTube channels, and the dynamic nature of email marketing—emphasizing the importance of staying current with tactics that resonate with your audience.Step with us into the world of web tools, essential for any content creator or small business aiming to make an indelible mark online. From exploring efficient website builders to dissecting the nuances of e-commerce and email marketing services, this episode is a treasure trove of recommendations tailor-made to fit your needs. As we offer gratitude to Robert for his invaluable expertise, we hope you find the inspiration and information necessary to empower your journey and select the right digital tools that will turn your online endeavors into a resounding success.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
Keeping Your Audience Engaged Through Personal Hurdles and Content Gaps
Apr 2 2024
Keeping Your Audience Engaged Through Personal Hurdles and Content Gaps
Send Krystal a Text Message.Have you ever dreamed of a break from your content but are terrified of losing touch with your audience? Well, my friends, you're not alone. Today, let's tackle the intricate dance of content creation with a side of life's little hiccups. Through the lens of a listener's daunting experience with illness-induced hiatus, we share the realities of falling podcast downloads and the critical need for strategic marketing. Join me as I reflect on my New York adventure, a testament to the saving grace of content batching that let me savor the Big Apple, work-free. And when a family emergency accident threw our calendars out the window, flexibility and audience communication became my mantra.This episode isn't just about sharing woes and victories; it's tried-and-true insights on striking that elusive balance between content production and life's curveballs. I'll guide you through content batching and editing, sprinkling in tales of my contrasting creative personas and hinting at a forthcoming video that lays it all out. For those times when life takes the driver's seat, I'll offer sage advice on realigning your content with your current reality and still keeping your audience hooked. Short, impactful episodes can become your new best friend, packing a punch without overextending your reach. So grab your headphones, and let's embark on this voyage of content resilience together.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
Navigating Podcast Breaks for Maximum Listener Retention
Mar 26 2024
Navigating Podcast Breaks for Maximum Listener Retention
Send Krystal a Text Message.Have you ever wondered, "What's the secret sauce to podcasting success?" Get ready to uncover the magic behind structuring podcast seasons and effectively communicating with your audience—especially when taking those much-needed breathers. In a revealing session with our Proffitt Podcasting students, we share invaluable wisdom from the trenches of content creation, guiding you through the decision-making puzzles of podcast continuity—be it a single, ongoing narrative or neatly packaged seasons. We dissect the questions that keep podcasters awake at night, providing answers that illuminate the path to longevity in podcasting and enhance the listener experience, ensuring your voice remains resonant episode after episode.As a content creator, striking a balance between life's demands and your podcast's rhythm can be a high-wire act. Yet, the art of transparently looping in your audience during those intervals away from the mic maintains the bond you've built. This episode highlights the nuances of communicating about a hiatus, outlining strategies to keep your podcast in orbit around your listeners' lives even when silence falls. We also discuss the strengths of private versus public podcast platforms, specifically Hello Audio and Kajabi, and how they can be woven into your online presence to reinforce audience engagement. Join us as we navigate these waters, always keeping our finger on the pulse of what keeps a podcast thriving in the bustling audio landscape.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
Optimizing Your Content Journey with My Personal Tech Stack Guide
Mar 19 2024
Optimizing Your Content Journey with My Personal Tech Stack Guide
Send Krystal a Text Message.Ever feel like you're juggling too many tools in your content creation process, barely keeping them all in the air? Join me as I lay out my personal content tech stack and walk you through the PREP'M method—an approach designed to streamline your planning, recording, editing, publishing, and marketing workflow. I'm sharing my favorite tools, like Asana for project management and Calendly, which can simplify scheduling to keep you organized and accountable. I'll also take a deep dive into the utilities that shape my content creation, including the game-changing podcast hosting service Buzzsprout, and learn how TubeBuddy can skyrocket your YouTube visibility. In this episode, I also tackle the nitty-gritty of managing your tech stack without breaking the bank—because nobody likes sneaky expenses from free trials that suddenly aren't so free anymore. From Buzzsprout's Magic Mastering to ConvertKit's marketing prowess, I'm sharing the secrets that could take your content to the next level. We don't have any guests this time—it's just you and me exploring the powerful tools at our fingertips and learning how to harness them for content creation success. So, gear up for a jam-packed session filled with actionable advice and insider tips that promise to elevate your content game.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
Financial Savvy for Business Growth with Expert Advice
Mar 12 2024
Financial Savvy for Business Growth with Expert Advice
Send Krystal a Text Message.Unlock financial mastery and entrepreneurial empowerment with the guidance of Danielle Hayden, CEO of Kickstart Accounting, in our latest episode. We peel back the layers of budgeting bliss and financial finesse, inviting you to a candid discussion on the journey to monetary freedom. Danielle, a reformed CFO with a heart for coaching female entrepreneurs, shares her insights on the interplay between mindset and money, emphasizing the value of consistency and the liberating effect of financial transparency. It's an honest exploration of the financial discipline required to thrive in an online business and how embracing your numbers can forge the path to enduring success.Ever felt overwhelmed with the nitty-gritty of bookkeeping or unsure when to make that crucial hire to bolster your business? We've got you covered with practical strategies for resource management and growth tactics that illuminate the road to delegating effectively. The conversation dives into the hiring process, from leaning on experts to engaging contractors and full-time employees, pinpointing the perfect moment each decision should unfold to protect and propel your venture. I open up about my own battle with financial shame, underlining the strength found in seeking help and the vital role it plays in cultivating a flourishing business.As we wrap up, we leave you with wisdom on healthy spending habits and the significance of intentional investment in advertising and marketing. The narrative culminates with a gift from Kickstart Accounting—practical tools to guide you through tax deductions and intelligent hiring practices. This episode isn't just a lesson in numbers; it's an invitation to step confidently into mastering your business finances, joining a community where every question is welcomed and every financial step is celebrated.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts   Spotify
Amplify Your Brand with the Power of Customer Stories
Mar 5 2024
Amplify Your Brand with the Power of Customer Stories
Send Krystal a Text Message.Unlock the secrets to turning customer praise into your most powerful marketing tool. Imagine having an ever-growing vault of testimonials that effortlessly champions your work while you focus on what you do best. That's the reality I'll help you achieve in today's episode as we dissect strategic timing, the art of asking the right questions, and my four-step method for cultivating an enviable collection of endorsements. We're not just gathering testimonials; we're building a system that captures the essence of positive consumer experiences to give your potential customers the confidence they need to choose you.Ever spotted a glowing comment about your service on social media and felt a rush of pride? Now, think about harnessing that energy across all your platforms—Instagram, Facebook, YouTube, to name a few. I'll walk you through recognizing these digital wins, turning casual praises into a curated arsenal of authentic social proof. You'll hear about my journey from missing these opportunities to actively collecting and interacting with my audience, making the most of every heartfelt review and comment. It's time to make your digital footprint work harder for you, and I'm here to show you how.Then, we transform those testimonials into content that sells without selling. With our strategic deployment, you'll learn to anonymize and share feedback that resonates with your audience. We'll delve into the remarkable capabilities of Sinja, an AI-powered platform that distills testimonials into marketing gold by pinpointing common pain points and keywords. By the end of this episode, you'll be equipped to build your own 'wall of love,' showcasing the acclaim that sets you apart. So join us on this journey to amplify your word-of-mouth marketing and let satisfied customers do the talking.Want to learn from Marie Forleo and steal her incredible business ideas...for free? Register for her Masterclass "Steal My Strategy" here today: https://krystalproffitt.com/steal/. Take the "What’s Your Hidden Content Talent?" quiz and find out if you're an Idea Innovator, Engagement Expert, Tech Whiz, or Brand Builder today! Go to krystalproffitt.com/quiz now. Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Try Riverside Today!For podcast recording and editing: Get 15% off any paid plan with promo code Krystal15.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.