The Proffitt Podcast

Krystal Proffitt

Are you thinking about starting a podcast? Launching a YouTube channel? Repurposing your old blog content into something fresh? Hi, I'm Krystal - host of "The Proffitt Podcast." And I'm happy to say you've come to the right place!

Business owners and content creators dream of building a platform where they can connect deeply with their audience, and marketing feels easy. But I also know what it's like to feel confused and overwhelmed.

Join us weekly as we strip down those processes and remove all the overwhelm with new tips, simple strategies, and great conversations with creators like you. Tune in to hear how I help creators start, launch, and market their content confidently. The motto here is, "We all have to start somewhere."

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EducationEducation
BusinessBusiness
How ToHow To
MarketingMarketing
EntrepreneurshipEntrepreneurship

Episodes

Why Your Content Isn't Working (And How to Fix Your Marketing Strategy)
2d ago
Why Your Content Isn't Working (And How to Fix Your Marketing Strategy)
Send Krystal a Text Message.Experience the journey of transforming your marketing approach with insights from Tayler, a seasoned marketing consultant with an innovative mind behind Enji. Discover how her nearly decade-long expertise revolutionizes how small business owners and entrepreneurs manage their marketing campaigns quickly and confidently. Our serendipitous meeting at the Craft and Commerce conference sparked a conversation on the power of networking. It highlighted how Enji's tools have become a game-changer for my marketing strategies at Proffitt Media.Navigating the world of entrepreneurship, especially within niche markets like the wedding industry, can often lead to the pitfall of winging it. We unravel the significance of a well-structured marketing plan that alleviates the pressure of decision-making and the myth that marketing can be completely outsourced. For solopreneurs and content creators, this episode is a beacon of understanding how crucial strategic input remains, even when delegating marketing tasks. A successful website is at the heart of this strategy, and we share valuable insights on crafting a digital presence that resonates authentically with clients and enhances user experience.Uncover the secrets to overcoming marketing hurdles and setting achievable goals with confidence. Learn how recalibrating expectations can foster a more positive outlook, using podcasts as a strategic tool to nurture leads rather than chasing numbers. Tayler sheds light on her journey as a "recovering perfectionist" and how Enji is designed to streamline and simplify content management tasks. This episode is packed with practical advice and inspiration, showcasing Tayler's passion for empowering business growth through effective marketing strategies.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
Inside Our Strategy Debate: New BRAND or Separate? Lessons for Entrepreneurial Couples
Nov 12 2024
Inside Our Strategy Debate: New BRAND or Separate? Lessons for Entrepreneurial Couples
Send Krystal a Text Message.What if you could seamlessly blend two successful brands into one powerhouse venture? This episode of The Proffitt Podcast tackles the intricate decision of creating a unified brand for Jessica and her husband’s joint podcast, "Married to the Hustle," or keeping their established individual brands separate. We unpack this process using the "BRAND" acronym, exploring the dynamics of audience synergy, benefits, and potential pitfalls of brand fusion. Through personal anecdotes and strategic insights, we guide you in weighing the gains against the risks, considering the nuanced landscapes of content platforms like podcasts, blogs, and YouTube channels.Our listeners are in for a treat as we navigate the complexities of collaboration and strategic business growth. From developing joint offers to building new websites and optimizing social media strategies, this episode serves as a roadmap for aligning content and business objectives. We explore practical elements like time management, resource allocation, and the financial logistics of managing income and expenses via existing or new LLCs. Importantly, we emphasize the power of strategic experimentation—reviewing, revising, and refining your approach every 90 days to ensure it aligns with your goals.Working closely with a significant other brings its own set of challenges and opportunities, and we explore these dynamics with candid discussion. Starting with partnership compatibility and conflict resolution, we emphasize the importance of shared values and clear roles. With examples from successful entrepreneurial couples, we dissect the art of maintaining a cohesive brand identity while honoring individual uniqueness. Our stories and insights aim to provide clarity and guidance for couples in business, stressing the importance of a clear and cohesive marketing message to avoid audience confusion. Plus, be inspired by a heartfelt testimonial from Dan of Deep Dive Dialogues, illustrating the transformative power of community and support.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
The NEW Guide to Mastering Business Data
Nov 5 2024
The NEW Guide to Mastering Business Data
Send Krystal a Text Message.Unlock the secrets of business success with Kari Poppleton, the insightful CEO and founder of Kari Poppleton Consulting. Have you ever wondered how data can transform your entrepreneurial journey? Discover how even accidental entrepreneurs can leverage audience feedback and organic traffic strategies to boost decision-making and efficiency. Kari shares her compelling story, revealing how she harnessed her love for numbers to turn her passion projects into thriving ventures. Learn why understanding your audience is paramount and how genuine connections can elevate your business offerings.Navigating the post-COVID business landscape can be daunting, but Kari offers invaluable advice on strategies for growth. From the significance of attending industry conferences to the delicate balance between organic and paid traffic strategies, find out how to harness these tools for maximum impact. Whether you're an introvert wary of networking or someone keen to understand the nitty-gritty of audience research, this episode is packed with insights to guide your business decisions and enhance your strategy.Transform operational chaos into streamlined success by mastering the art of Standard Operating Procedures (SOPs) and understanding financial metrics. Discover practical tips on delegating tasks and maintaining clarity in your business operations. Kari's approach to embracing data as an exciting tool rather than a tedious task will inspire you to see your numbers as a beacon of insight. Plus, get a taste of personal transformation, as structured routines not only optimize business but bring clarity to personal life as well. Ready to unlock the potential of your metrics? Join us and see how paying attention to the right numbers can lead to sustainable growth and success.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
I Added My Podcast RSS Feed to YouTube and This Happened (the First 60'ish Days)
Oct 29 2024
I Added My Podcast RSS Feed to YouTube and This Happened (the First 60'ish Days)
Send Krystal a Text Message.Have you seen the feature to integrate your podcast RSS feed on YouTube? Ever wondered if this move is necessary for content creators like you? In today's episode, we're covering insights from my personal journey of uploading The Proffitt Podcast content (400+ episodes) to YouTube. I break down the technical steps, share the lessons learned, and reveal the key metrics tracked over the first 60 days. Using my partnership with Buzzsprout as a lens, we uncover the intricacies of bringing podcasts to YouTube, from syncing issues to analytics limitations.The episode further explores managing and monetizing podcasts on YouTube. Get ready to harness YouTube for discoverability, manage older content, and engage your audience, ultimately boosting your podcast's reach and impact.Lastly, we emphasize the role of SEO in enhancing discoverability and the importance of creating impactful episode titles. Learn how to integrate podcast artwork and audio on YouTube, tackle transcription challenges, and reach a wider audience—especially for content that might not have gained traction on traditional platforms. Plus, meet "Podcasters Connect," your new community for connecting beyond conventional social media. Go to https://krystalproffitt.com/podcasters-connect-waitlist/ for more info. Join us for a packed session full of strategies, tips, and a motivational reminder that everyone has to start somewhere.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
Secrets to Video Podcasting Success: Behind the Lens
Oct 22 2024
Secrets to Video Podcasting Success: Behind the Lens
Send Krystal a Text Message.Emmy award-winning filmmaker Mariana Henninger takes center stage as she shares her insights into the business world through the lens of video storytelling. We talk about the secrets of creating brand videos that not only capture attention but also forge powerful emotional connections and build trust with new audiences. Mariana shares her fascinating journey from Brazil to bustling New York City and how this vibrant backdrop shaped her career in brand storytelling, ultimately leading to her role as the founder of Brand Magnetic.Venturing further, Mariana helps us navigate the often daunting world of getting in front of the camera. She offers practical strategies for overcoming camera shyness by focusing on the power and essence of the message rather than personal insecurities. The conversation highlights the true essence of storytelling in enhancing brand identity, emphasizing that understanding your audience and crafting a relatable narrative can set your business apart in a sea of competitors.This episode also shines a light on the art of scripting, consistency in podcasting, and the thrilling projects Mariana has lined up at Brand Magnetic. From exploring cost-effective ways to produce impactful videos to celebrating a year of podcasting success, we promise an engaging listen that is packed with actionable insights. Whether you're a seasoned entrepreneur or just starting your journey, Mariana's wisdom offers a guiding light in the ever-evolving landscape of online business.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
Affiliate Marketing for Content Creators: 5 Proven Strategies to Maximize Your Revenue
Oct 15 2024
Affiliate Marketing for Content Creators: 5 Proven Strategies to Maximize Your Revenue
Send Krystal a Text Message."How do you share links for affiliate products?" Let's explore the strategies for successful affiliate marketing and transform your content into a revenue-generating powerhouse. We'll discuss the nuances of placing affiliate links across platforms like YouTube, podcasts, emails, and websites without sacrificing your brand's integrity. Drawing from my personal journey, including lessons learned from my early Amazon affiliate days, discover how to recommend products that truly resonate with your audience and enhance your content's value.Transparency is key in affiliate marketing, and we are here to guide you through the essential steps to ensure compliance with FTC guidelines. Learn how clear and conspicuous disclosures can strengthen your audience's trust rather than obscure fine print. We emphasize the importance of upfront communication about your affiliate relationships, allowing you to confidently promote products you believe in and that genuinely benefit your listeners or readers.Lastly, explore strategies for aligning affiliate partnerships with your audience's needs and maintaining authenticity and integrity. Hear my criteria for selecting affiliate partners, focusing on value and trust in my recommended products and services. Plus, get the inside scoop on our new membership, Podcasters Connect, designed to bring podcasters and content creators together for networking and collaboration. Don't miss out on this exciting opportunity to enhance your affiliate marketing strategy and engage more meaningfully with your community.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)KitMy go-to email service provider that I use to email my list and grow my audience.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
Overcoming Burnout: Balancing Creativity and Self-Care
Oct 8 2024
Overcoming Burnout: Balancing Creativity and Self-Care
Send Krystal a Text Message.Sydnea Lewis, renowned creative strategist, and yoga teacher, joins us in unraveling the mysteries of burnout and learning how to triumph over it with grace. She shares her transformative yoga journey and how it became a cornerstone for redefining success beyond the relentless hustle culture. Get ready to discover how embracing curiosity and unexpected conversations can lead to enlightening insights and a healthier mindset. This episode is your guide to balancing productivity with self-care, offering firsthand experiences and practical strategies to navigate the pressures of constant output without compromising well-being.Through our discussion, you’ll learn the art of setting boundaries between work and personal life, especially crucial for entrepreneurs. Hear about how a memorable trip to Disney World taught me the importance of preparation and honest client communication to truly disconnect and recharge. Sydnea and I also explore time management strategies like personal time audits and time blocking, which are instrumental in enhancing productivity and reducing overwhelm. Whether you're a creative freelancer or a business owner, these insights are tailored to help you maintain balance and achieve your professional goals while staying grounded.Finally, we explore the nuances of brand strategy with Sydneaa as she shares her passion for helping clients refine their messaging and connect authentically with their audience. We touch upon the challenges of podcasting, perfectionism, and the significance of addressing burnout within our community. Join us as we offer inspiration and encouragement to build a sustainable, balanced lifestyle, and remember—it's about finding joy in both the expected and unexpected paths life takes us on.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
Content Creation Strategies for Steady Income
Oct 1 2024
Content Creation Strategies for Steady Income
Send Krystal a Text Message.Want to transform your content into a revenue-generating machine? This episode is packed with tried-and-true monetization strategies for content creators at every level. I walk you through everything from affiliate marketing and sponsorships to meticulously planning your promotional calendar. With personal anecdotes and real-world examples, you'll clearly understand how to set up a 12-month strategy that maximizes your earning potential without overwhelming your audience.Discover the secrets to maintaining a balanced work-life schedule while still crushing your content goals. I'll share my method for using a wall calendar to map out the year's quarters and reserve non-negotiable personal time. Hear how tools like Calendly help manage podcast interviews and coaching calls efficiently so you can take time off of your content without burning out. Learn how to prioritize your affiliate promotions to ensure a steady stream of revenue without saturating your audience.Get ready to master the art of storytelling in your marketing efforts and streamline your launch workflows like a pro. I discuss the importance of flexibility in your yearly planning and the value of tracking and analyzing every aspect of your campaigns. You can continuously refine your process by setting up dedicated folders for each launch and reusing past assets. Plus, I offer a sneak peek into future episodes where we'll break down the nitty-gritty of launching a podcast, complete with actionable steps and detailed workflows. Don't forget to share your feedback for even more in-depth guidance in upcoming episodes!Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
Unlocking the Power of Customer Testimonials
Sep 24 2024
Unlocking the Power of Customer Testimonials
Send Krystal a Text Message.Can marketing indeed be ethical and still drive results? Discover how Danielle, a certified StoryBrand guide, has been transforming businesses for over a decade by focusing on genuine, customer-first marketing strategies. Inspired by Donald Miller's "Building a Story Brand," Danielle shares her journey from public relations to becoming an advocate for ethical marketing practices. Her insights on clarity in business communication and maintaining integrity while telling your business's story are indispensable for anyone looking to build a brand that resonates authentically with their audience.Navigating the maze of modern digital marketing can be overwhelming, but it doesn't have to be. Danielle and I explore the timeless principles of the StoryBrand framework, emphasizing simplicity and effectiveness. From understanding the overwhelming choices of digital marketing tools to focusing on what feels comfortable, like starting small or considering new platforms such as TikTok, the conversation is packed with practical advice. Whether you're a seasoned marketer or just starting, Danielle's approach will help you avoid analysis paralysis and keep your strategies customer-centric.Harnessing the power of customer reviews could be the game-changer your business needs. Danielle offers actionable strategies for obtaining and leveraging detailed testimonials, from timing and persistence to crafting strategic elevator pitches. Learn to incorporate compelling customer quotes into your podcast episodes to enhance engagement and set clear listener expectations. Get ready to overcome mindset hurdles and create content that truly puts your customer first, guiding them through their struggles and aligning with their seasonal behaviors. This episode is a treasure trove of insights on ethical marketing, customer engagement, and compelling content creation.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
Podcast Promotion: How to Get Podcast in Front of More People
Sep 17 2024
Podcast Promotion: How to Get Podcast in Front of More People
Send Krystal a Text Message.Have you ever felt like marketing your podcast makes you seem pushy or inauthentic? Let's discuss how to overcome these obstacles while boosting your confidence with actionable strategies that don't feel salesy. In this episode, I share creative tips for marketing your podcast effectively, addressing common challenges, and turning mistakes into valuable learning opportunities. We'll explore the importance of embracing experimentation and the flexibility of content creation while answering community questions to help you grow your audience with tailored advice.Learn how to enhance your podcast's online presence through savvy cross-platform content marketing. We'll dive into Buzzsprout's latest features for seamless hosting and website creation, reveal why choosing the right brand colors matters, and provide step-by-step guidance on optimizing your content for accessibility. Discover how AI tools like ChatGPT can help you craft a comprehensive brand guide, making your marketing efforts smoother and more aligned with your target audience.Aim for the top 10% of podcasts with practical strategies to boost your downloads from 30 to 500 per episode. We cover everything from using Kit for automated notifications to creating engaging soundbites and ensuring your interview guests have all the materials they need for easy sharing. Plus, get inspired by a fun fan mail story about using ChatGPT as a virtual host, and stay motivated to engage with your audience in innovative ways. Don't miss out on these insights to elevate your podcast and enhance your marketing strategy!Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
Utilizing AI for Effective Course Creation and Marketing
Sep 10 2024
Utilizing AI for Effective Course Creation and Marketing
Send Krystal a Text Message.Ready to supercharge your copywriting skills and maximize your content's impact? Join us for an enlightening conversation with Monica Badu, a seasoned conversion copywriter and marketing guru with over 25,000 hours of experience. Monica takes us through her remarkable journey, from creating SEO content to mastering sales copywriting. Learn how understanding your audience's pain points and focusing on their benefits can drastically improve your engagement and conversions. Monica's hands-on tips and personal anecdotes will inspire you to view writing as a skill that can be honed for impressive results.Struggling with crafting compelling sales copy or promoting your courses? Monica shares invaluable insights on how to tackle these common challenges. We explore the evolving landscape of course creation using AI, discussing how tools like ChatGPT can help you create authentic, relatable narratives. Discover how to differentiate your offerings in a crowded market and the importance of storytelling in connecting with your audience. Monica's practical advice is designed to help you not just survive but thrive in the competitive world of digital content and course creation.Data-driven decisions are crucial for successful marketing strategies, and this episode delves into how you can leverage data analysis to refine your efforts. From setting benchmarks based on top-performing content to understanding product-market fit and clear communication, we've got you covered. Monica also emphasizes the power of collecting testimonials and maintaining consistent, meaningful communication with your audience. Whether you're looking to bounce back from an unsuccessful launch or refine your marketing funnel, this episode provides the actionable insights you need to align your offerings with your target audience effectively. Tune in and transform your copywriting and marketing strategies today!Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
BONUS: Turning Passion into Profit with Digital Courses | Real Stories and Practical Tips
Sep 4 2024
BONUS: Turning Passion into Profit with Digital Courses | Real Stories and Practical Tips
Send Krystal a Text Message.Can turning your passion into profit feel genuine and sustainable? Discover the answer as we share our personal journey of breaking through the discomfort of monetization by embracing the world of digital courses and products. Influenced by the phenomenal Amy Porterfield, we introduce an exclusive episode from her, rich with practical advice and inspiring success stories. Whether you're just starting out or a seasoned creator struggling with sales, this episode is packed with actionable insights to help you create and market your digital products effectively.Meet Margarita and Sarah—two incredible women whose lives were transformed by digital courses. Margarita, a former teacher, now has the freedom to visit her family in Italy whenever she wants. Sarah, known for her sourdough bread-making workshops, shifted her focus online and managed to grow her email list from eight to 1,700 people, netting nearly $18,000 from her first-course launch. Their stories are a testament to the power of authenticity, a service mindset, and consistent effort in achieving personal and financial freedom, no matter how saturated the market may seem.Ready to take the leap but feeling overwhelmed? Our discussion on the benefits of joining a digital course creation bootcamp is exactly what you need. By highlighting the importance of accountability partners and small group dynamics, we illustrate how past boot campers like Amy Lee went from skepticism to launching a course with 26 students. Visualizing your future success and addressing common fears, this bootcamp promises to empower you with a supportive community and hands-on guidance, making your digital course dream a reality. Let us guide you on this transformative journey together!Join us in this year's Course Confident Bootcamp here.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
How to Repurpose Podcast Content for Maximum Engagement and Efficiency
Sep 3 2024
How to Repurpose Podcast Content for Maximum Engagement and Efficiency
Send Krystal a Text Message.What if you could turn one piece of content into a treasure trove of engaging material across multiple platforms? On this episode of the Profit Podcast, we promise you'll unlock the secrets to repurposing your podcast content for maximum impact. Join me as I share my personal journey and tips for creatively reutilizing your content, saving you time and effort while enhancing its quality and reach. Whether you're a novice or a seasoned creator, you'll find actionable advice tailored to various budgets and skill levels.Have you ever considered consulting an expert to elevate your video content? We explore three practical routes: hiring a video editor, seeking a one-time consultation, and creating instructional videos. Discover how these strategies can significantly boost your content's engagement and quality, and learn why revisiting core topics with a fresh twist keeps your audience hooked. I'll also share insights on enjoying the creative process and finding inspiration from successful creators outside your niche. If done right, repetition can be your best friend, and we'll show you how.Don't miss out on practical strategies for transforming lengthy podcast interviews into engaging, bite-sized video clips. Learn how to identify those invaluable "aha moments" that can be repurposed into multiple, shorter videos perfect for YouTube and Instagram. I'll share personal anecdotes, including a memorable interview with Amy Porterfield, to illustrate how unique soundbites can captivate and grow your audience. Join our vibrant community on Facebook, and stay connected through fan mail and DMs. Remember, every content creator starts somewhere—let's make your start confident and impactful.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
Why I Choose Outsourcing Over Doing it All Myself
Aug 27 2024
Why I Choose Outsourcing Over Doing it All Myself
Send Krystal a Text Message.Unlock the secrets to transforming your business mindset with our special guest, Ed, the founding partner of Virtual Support Wizards. In this episode, we tackle the age-old debate of outsourcing versus doing it yourself, presenting compelling arguments for how virtual assistants can revolutionize your productivity and free up precious time for strategic growth. Listen to firsthand accounts and success stories that illustrate the life-changing impact of delegating tasks, and get ready to rethink how you manage your business operations.Next, we'll walk you through the intricate process of recruiting the perfect virtual assistant, highlighting Ed's shift towards a specialized virtual recruitment model. Understand the critical importance of vetting VAs to ensure they align with your company culture and specific needs. Discover how a simple cold email can blossom into a fruitful business relationship, and learn about the systems and workflows that make the recruitment process smooth and efficient.Finally, we unpack the different tiers and expertise levels of virtual support available, from basic administrative tasks to expert consulting. Gain insights into our newly announced partnership between Profit Media and Virtual Support Wizards, designed to help business owners offload tasks and focus on growth. Plus, I share valuable advice for new podcasters and content creators, and my aspiration to inspire young individuals in the Philippines. Tune in to understand how outsourcing can be your game-changer.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
The TRUTH About Video Podcasting - Listen Before You Start a Video Podcast
Aug 20 2024
The TRUTH About Video Podcasting - Listen Before You Start a Video Podcast
Send Krystal a Text Message.Ever wonder if you could transform your humble podcast setup into a professional-grade studio, even if you're just starting out? Join me as we unveil the secrets behind video podcasting, from choosing the proper recording formats to picking essential equipment that perfectly suits your needs. Special thanks to Joe from Arkansas, whose insightful Fan Mail question about managing video and audio podcasts led to today's episode, which is filled with practical advice and personal anecdotes.Crafting the perfect recording space can be overwhelming, but it doesn't have to be. I'll guide you through various approaches, from mobile setups to fixed configurations, and share my experiences with must-have gear like USB microphones, audio interfaces, and more. Whether recording in a cozy closet or a dedicated studio, learn why a quiet environment and tools like pop filters and headphones can significantly enhance your podcasting game. Plus, peek at some of my favorite affordable and advanced equipment to ensure your content sounds top-notch.A common dilemma is deciding whether to keep your content on a single YouTube channel or spread it across multiple platforms. I'll discuss the pros and cons, drawing examples from creators like Pat Flynn and Ramsey Solutions, and share my strategy to simplify management and maximize audience engagement. Additionally, discover tips on utilizing interactive features to connect with your audience, whether through YouTube comments or direct text questions. This episode promises to equip you with the knowledge and confidence to elevate your video podcasting journey.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
Innovative Writing Tools and Techniques
Aug 13 2024
Innovative Writing Tools and Techniques
Send Krystal a Text Message.What if you could transform your career and break into the writing industry? Join my chat with Barbara Richter, a seasoned expert in the writing and publishing world who turned her passion for storytelling into a thriving career. Barbara takes us on her journey from being a French teacher to becoming a sought-after ghostwriter, sharing the highs and lows of her path. We delve into her ventures, including the creation of In Ink Ghostwriting and her innovative platform, DIYbooksus, aimed at helping individuals preserve their life stories.Get ready to learn the art of content creation from a master. In our discussion, Barbara reveals the secrets to covering familiar topics in fresh, engaging ways and the intricacies of interviewing guests with similar backgrounds. We also explore the emotional value of involving family in the editing process and the importance of knowing your strengths and preferences when collaborating on writing projects. Barbara offers practical advice for aspiring authors on organizing content and transcribing audio or video materials into compelling written works.In the final segment, we explore the transformative impact of AI on the writing process. Barbara and I discussed how tools like ChatGPT can assist with brainstorming and content creation while maintaining a unique voice. We share tips on using AI ethically and effectively, the cognitive benefits of handwriting, and the therapeutic nature of journaling. Plus, we touch on the importance of writing a book to build brand recognition and showcase expertise, and we share strategies for monetizing podcasts, including insights from Marsha's journey with "Candid Conversations with Marsha." Whether you're a content creator or an aspiring author, this episode is packed with actionable advice and inspiration to elevate your creative journey.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
How I Made $10,000 from Digital Products - and you can too!
Aug 6 2024
How I Made $10,000 from Digital Products - and you can too!
Send Krystal a Text Message.Ever wondered how to turn your passion for content creation into a profitable business? On today's episode, I share the blueprint that helped me earn over $10,000 from digital products in the past year. Starting with one-on-one coaching, I uncovered invaluable insights that shaped my future offerings and allowed me to understand my audience's needs on a deeper level. You'll gain actionable tips and a practical roadmap, beginning with personalized coaching sessions and gradually transitioning to diverse revenue streams, making your creative endeavors truly rewarding.Discover the art of diversifying your income with affiliate marketing and digital products. From recommending budget-friendly books on Amazon to earning substantial commissions from high-ticket items and essential software like Buzzsprout and ConvertKit, I'll reveal how these strategies contributed to my overall success. Learn how low-ticket offers such as the "One Year of Content in One Hour" masterclass and the "Ultimate Podcast Launch Toolkit" can serve as profitable entry points leading to higher-priced courses. Join me and Tune in to uncover personalized strategies that can help you maximize revenue from your podcast or YouTube channel. Don't forget to leave your questions, subscribe, and keep progressing with your creative journey!Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
Podcasting Made Easy and Modern Media Strategies
Jul 30 2024
Podcasting Made Easy and Modern Media Strategies
Send Krystal a Text Message.Curious about how ancient Roman strategies can revolutionize your modern marketing techniques? We sit down with Jeremy Ryan Slate, co-founder of Command Your Brand and host of the Jeremy Ryan Slate Show, to uncover the secrets behind commanding your brand's visibility. Jeremy combines insights from his academic adventures at Oxford University with his expertise in leveraging podcasts for unparalleled exposure. He also adds a personal touch with stories about raising chickens and life in New Jersey, making for an episode that's both informative and delightfully entertaining.Ever wondered what it's like to run a business with your spouse? We've got you covered. This episode dives deep into the complexity of creative business partnerships, where balancing big-picture thinking with detailed planning becomes an art form. We'll discuss the critical role of audience feedback in branding and how to manage burnout without compromising quality. And don't miss our celebration of small victories—those milestones that keep the entrepreneurial spirit alive and kicking!Lastly, get ready for a masterclass in podcast pitching and production. Jeremy opens up about his persistence in securing high-profile guests like Seth Godin and the importance of technological advancements that have transformed the podcasting landscape. From AI tools that streamline editing to PR strategies that hit the mark, this episode is packed with actionable advice. Engage with us by checking out our updated show notes and sharing your thoughts for a chance to get a special shout-out. This episode is a must-listen for anyone looking to elevate their content creation game!Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
Navigating Entrepreneurship: Two Decades in the Making
Jul 23 2024
Navigating Entrepreneurship: Two Decades in the Making
Send Krystal a Text Message. Have you ever wondered what it takes to experience a "pinch me" moment with one of your mentors? Join me for a chat with one of my mentors, Marie Forleo. If you had told me in the humble beginnings of my online business in 2018 that I'd interview Marie not once, not twice, but three times in one year...I would've called BS!Tune in to hear about the dynamic setup of our latest Instagram live chat; you'll get more insight into the BTS of our conversation. Marie shares insights into her transformative B-School program while using her hair routine as a metaphor for the often messy entrepreneurship journey.Throughout this episode, we celebrate two decades of entrepreneurial success stories, each filled with joy, play, and growth without the pressure. Discover how timeless principles and tools have helped over 80,000 individuals from diverse backgrounds achieve financial freedom and make a significant impact.We also give a special shout-out to our listeners, including Elizabeth from New Jersey, reminding everyone to keep pushing forward. Whether you're a beginner or a seasoned entrepreneur, this episode offers a comprehensive roadmap to unlock your full potential and achieve extraordinary success.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link
How to Make Money with a Podcast
Jul 16 2024
How to Make Money with a Podcast
Send Krystal a Text Message.Ever wondered when’s the best time to start seeking podcast sponsors or how to differentiate between ads and sponsorships? In today's episode, we unravel the essentials of monetizing your podcast with our community member Leslie, who just launched her show and has burning questions. We break down the basics of sponsorships and get straight into self-sponsored content. Discover how promoting your products or services can be a robust form of self-sponsorship, setting you on the path to effective monetization right from the start. But that’s not all—we dive into various sponsorship models, sharing firsthand experiences with baked-in ads, dynamic content, and the strategic placement of pre-, mid-, and post-roll ads. I'm sharing our successes and challenges with top-recommended platforms like Buzzsprout and Riverside and highlighting resources such as Justin Moore's Brand Deal Wizard for securing those coveted brand deals. Even if your audience is small, we share insights on aligning sponsors with your brand to maximize every opportunity. Plus, engage with us and our community through questions, our newly rebranded newsletter, "Content Therapy," and more! Join us for an episode with practical tips and engaging stories to elevate your podcast monetization game.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Tired of marketing your content alone? Try our featured tool, Enji, for free today! *affiliate link