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There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time. read less
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Episodes

AI for translation & interpretation: What makes sense and what doesn’t
Apr 2 2024
AI for translation & interpretation: What makes sense and what doesn’t
In this episode, we dive once more into the world of AI and its impact on the translation and interpretation industry. Our expert guests, Whitney Douglass, Vice President of Coordinated Services at GLOBO, Kristin Hoffman, Director of Translation at GLOBO, and Ewandro Magalhaes, the renowned writer, former United Nations staff, and conference interpreter, join host Tucker Johnson to separate fact from fiction when it comes to using AI for translation and interpreting services.Whitney Douglass brings her extensive experience in compliance, quality assurance, and business development within the interpreting field to the discussion. She shares insights on how AI can enhance service delivery, client experience, and Deaf consumer satisfaction, while also addressing the challenges and limitations of AI in interpreting, particularly in the context of American Sign Language (ASL) education and medical interpreting.Kristin Hoffman, with her unique background as an attorney and her focus on serving marginalized communities, provides valuable perspectives on the role of AI in document and audiovisual translation. She explores how AI can be leveraged to create positive impact while ensuring language access best practices are maintained, especially in the context of Title VI compliance and serving low-wage immigrants and migrant farm workers.Ewandro Magalhaes, drawing from his diverse experiences as a writer, UN staff member, conference interpreter, and career coach, shares his thoughts on the promising field of remote interpretation and how AI is shaping its future. He offers insights on the potential benefits and drawbacks of AI-assisted interpretation, as well as strategies for language professionals to adapt and thrive in this evolving landscape.Laura Holcomb is a professional interpreter, interpreter trainer, and partner at String & Can Multilingual Online, specializing in online simultaneous interpreting and tech services. She holds a Master in Conference Interpreting from Glendon College and works with English, Spanish, and Portuguese, focusing on coffee and agriculture. As an adjunct professor at GleAbout Nimdzi LIVE: A shadow industry is driving the growth of ALL global brands: Localization. Let’s talk about globalization, localization, translation, interpretation, language, and culture, emphasizing how they affect your business, whether you have a scrappy start-up or are working for a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
AI and Media L10n - Deluxe and Apptek announce strategic partnership
Apr 1 2024
AI and Media L10n - Deluxe and Apptek announce strategic partnership
In this episode, we take a look at a a real application of how a major localization company is partnering with AI to enhance their Multimedia localization services as we discuss Deluxe's strategic partnership with AI technology leader AppTek.Deluxe, a major provider of media localization services, has acquired an interest in AppTek and will become the exclusive reseller of AppTek's products to the global media and entertainment industry. We explore how the combined expertise of the two companies will allow them to develop cutting-edge AI solutions to empower translators, voice artists and other creative professionals. The goal is to leverage AI sensibly to make more diverse content accessible to audiences worldwide, while still keeping human creativity at the center. Deluxe can now offer custom high-performance AI tools that integrate directly into customer workflows.This partnership combines AppTek's award-winning R&D with Deluxe's decades of media localization experience. Tune in for an insightful discussion with Belén Agulló García, Ph.D., and Evgeny Matusov on how this major industry collaboration aims to push the boundaries of what's possible with AI-enabled localization.We'll cover the key points of the deal and what it means for the future of global media distribution and access.About Belén: she has over a decade of experience in the localization industry, starting in game localization with various roles. She later focused on training, teaching game localization, and subtitling technologies in master's programs across Europe. While completing her PhD in subtitling for virtual reality content, she took on roles as a lead media researcher and VP of learning at Nimdzi Insights. She works as a community builder at Deluxe Media, supporting a global team of over 5,000 freelance subtitlers to enhance their professional growth and ensure top-quality client experiences.About Evgeny: is a seasoned professional with a passion for advancing the field of machine translation. As the Lead Science Architect at AppTek, he leads a team of experts in developing cutting-edge solutions that bridge language barriers.About Nimdzi Live: A shadow industry is driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
Let's talk about VAMOS JUNTOS!
Mar 19 2024
Let's talk about VAMOS JUNTOS!
In March, JUNTOS proudly presents "VAMOS JUNTOS 2024," its highly anticipated second summit set amidst the vibrant backdrop of Lima, Peru. This dynamic two-day affair is tailor-made for language service providers across Latin America and the Caribbean, offering a premier platform for thought leadership, interactive discussions, and unparalleled networking opportunities. Don't miss your chance to gain invaluable insights and insider perspectives with Rick Antezana, Kristin Gutierrez, and Charles Campbell. Join us as we explore the pivotal role of collaboration and innovation in driving transformative change within the language services landscape. About Rick: is the CEO of Dynamic Language and former President of the Association of Language Companies of the United States. Based in Seattle, Rick has been in the language industry for more than 25 years.About Kristin: is the author of the best selling book "Be a Better Sales Leader" and is Vice President of Sales and Marketing at Language Network. Kristin is a frequent keynote speaker, coach and mentor.About Charles: is Founder and President of tbo. and a founding member of JUNTOS, the association representing translation, localization and interpreting companies in Latin America and the Caribbean.About Nimdzi LIVE: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
Transform your business to run without you - now! feat. Michele Hecken
Mar 18 2024
Transform your business to run without you - now! feat. Michele Hecken
Want to Transform Your Business to Run Without You and Scale Faster in 2024? Are you tired of feeling like a prisoner in your business, drowning in tasks, and struggling to achieve the ever-elusive work-life balance? Imagine a life where you can call the shots, focus on what truly matters, and watch your business thrive without you. Michèle Hecken is an ex-CEO, Public Speaker, Author, and Advisor to high-performing leaders. An entrepreneur for over 25 years, Michèle has founded, built, and scaled a global, multi-million-dollar translation company, culminating in a high-7-figure exit in 2019, all while working less than 10 hours a week! Through The Art of Offboarding, her proprietary methodology, Michèle shifts the paradigms of a high-performing leader's “expected” work and life. As a result, Michèle helps create profitable, productive, powerful change that results in exceptional operations and life leaders could hardly dream of. A sought-after certified Global Speaker and member of the Entrepreneurs Organization (EO), Michèle delivers keynotes, workshops, and talks to exceptional organizations worldwide. She has been featured in media outlets, including Inc. Magazine, the Financial Post, and numerous podcasts, including Built to Sell Radio. Her first book, the co-authored “Lead Like a Woman: Audacity,” was a #1 best-selling book on Amazon within seven days of its release in 2023. Today, Michèle helps high-performing leaders design an organization where each person works on things they love and that create the most value.
Operationalizing value-driven and inclusive AI feat. Bruno Herrmann
Jan 17 2024
Operationalizing value-driven and inclusive AI feat. Bruno Herrmann
Artificial Intelligence (AI) is a transformative force in global content management, catalyzing the improvement of multilingual content. It poses challenges and creates opportunities for organizations ready to add value with the right combination of people, process, and technology.Join us for this live stream as we explore insights into navigating this landscape, explore experiences that guide decision-makers, and illuminate the operational intricacies from the front lines.With Bruno Herrmann, let's discover how to effectively leverage AI to turn challenges into strategic advantages.About Bruno: with 25+ years in global leadership roles across tech, market research and life sciences, directed localization at IQVIA. Formerly at Nielsen, he led digital globalization and held key roles in marketing and product leadership. A seasoned practitioner, speaker, and thought leader, he's been a driving force in data-driven and client-first information, transformation, and product management.About Nimdzi Live: A shadow industry is driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
Open AI's newest release and its impact on localization professionals
Nov 18 2023
Open AI's newest release and its impact on localization professionals
In this new episode, we delve into the groundbreaking realm of artificial intelligence, focusing on OpenAI's latest release.Join our experts, Laszlo K Varga, Marina Pantcheva, PhD, Konstantin Dranch, Renato Beninatto, and Tucker Johnson, as we explore the transformative impact this cutting-edge technology holds for localization professionals.Stay tuned to understand how OpenAI's innovations are reshaping the future of global content adaptation and the key strategies for professionals navigating this evolving frontier.About Laszlo: Strategic thinker, practical doer, forever curious, and hungry to learn. Passionate about everything that makes successful companies tick, especially Change Driven Technology and Technology-Driven Change, Lean(er) Operations and Supply Chain, B2B Sales and Partnerships, Strategic Programs, and Organizational Change.About: Konstantin: Founder of an implementation startup, Custom.MT has been a researcher in the localization industry since 2012—an industry influencer, networker, and consultant.About Marina: Marina is a Senior Group Manager at RWS. Marina holds a PhD in Theoretical Linguistics and is passionate about data, technology, and exploring new areas of knowledge. She leads a team that develops solutions for Crowd Localization, covering tech solutions, BI, linguistic quality, community management, and more.About Renato: CEO and Co-Founder Renato brings decades of experience everywhere. With extensive experience in international consulting, market research, sales, and marketing, Renato provides the strategic direction that helps Nimdzi better serve clients worldwide.About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
What does it make and take an LSP to build a TBMS ft. Ana Boisteanu, Samara Hickman & Radoslaw Fenc
Nov 16 2023
What does it make and take an LSP to build a TBMS ft. Ana Boisteanu, Samara Hickman & Radoslaw Fenc
Join us for an exciting episode with Ana Boisteanu, MBA, and Samara Hickman, who will share their insights and experiences on the decision-making process behind developing a Translation Business Management Solution (TBMS).The episode promises to dive deep into the intricacies of developing a TBMS, providing valuable lessons and practical advice to anyone interested in improving translation management processes.Join us as we explore the ups and downs of this path and gain insights from industry experts who have navigated through it successfully.About Ana: Currently Chief Strategy Officer at Mondia Technologies. With over a decade of experience in the localization industry, she's been part of each phase of the company's growth journey, from startup to maturity. She holds an MBA from Imperial College Business School.About Samara: With a career spanning 15 years in the language services industry, running high profile contracts across both Translation and Interpreting, Samara is a seasoned Operations Management professional. In her role as Chief Operations Officer for the Mondia Group, she brings with her a deft eye for operational planning and performance and an unmatched knowledge of the language services Industry.About Radoslaw: Radosław (Radek) is a Product Manager for Traduno TBMS, a linguist, and a localization technology aficionado. He analyses the business needs and helps establish the roadmap for the system development. Outside work, he dabbles in woodworking, gaming and reading fantasy and sci-fi books.About Nimdzi Live: A shadow industry is driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
Tackling the Arabic Language Challenge feat. Dr. Rebecca Jonsson
Oct 20 2023
Tackling the Arabic Language Challenge feat. Dr. Rebecca Jonsson
Despite Arabic being the 5th most spoken language in the world, when it comes to language technology, the challenges are more similar to low-resourced languages.Tarjama, as an LSP, was struggling to find a tool to solve their Arabic translation challenges, so they decided to build their own TMS fit for purpose.Join Rebecca Jonson, Ph.D., as she discusses the TMS purpose-built for Arabic with an Arabic UI and powered by proprietary Arabic AI to boost the productivity of other translation teams.About Rebecca: As the Chief Product Officer (CPO) of Tarjama, Dr. Jonsson is leading the Product and AI departments and oversees the overall strategy and vision of Tarjama’s AI-powered platform with its proprietary TMS and NMT engine. Dr. Jonsson is a computational linguist, holding a Ph.D. in Linguistics from the University of Gothenburg, with over 20 years of experience developing language technology, both in academia and in the industry. In her product and research-oriented roles, her focus has always been on leveraging language technology to solve language challenges and build innovative products.About Nimdzi Live: A shadow industry is driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
Working Globally Is The New Normal feat. Giulia Tarditi
Sep 29 2023
Working Globally Is The New Normal feat. Giulia Tarditi
More of us are working remotely than ever before. This has profoundly impacted who your colleagues are, where they're from, where they're based, and how and when you can work together.Localization professionals have been pioneering this way of working since well before it became a trend, but are we more impacted by it than others, and what can we do about it? In this episode, we will talk with Giulia Tarditi, Head of Global Experience at Qualtrics and a veteran global worker, to discover how businesses adapt and how we can manage the benefits and challenges presented by the 'new normal' in workplace setup.About Giulia: Now leading a lean team of six for XM leader Qualtrics, Giulia Tarditi is a veteran localization professional who has been highly vocal in calling for user experience data to take center stage in our industry's decision making and daily management. Known for her plentiful buyer-side experience, Giulia has now helped over 50 brands craft game-changing localization programs. In doing so, she has interfaced with some of the most globally-dispersed and multinational teams in digital.About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
Shifting the Mindset feat. Sasan Banava
Sep 27 2023
Shifting the Mindset feat. Sasan Banava
When it comes to getting the job done, mindset is key. And Sasan Banava knows all about it. Join our next episode with Sasan Banava, who will be sharing with us about his career: From Google to Uber to Square, he’s covered a lot of ground, from establishing Uber’s in-house localization team to serving as Square’s senior director of globalization.You can also find an interview with Sasan Banava in the june issue of Multilingual Magazine.About Sasan: He is currently heading Globalization team at Square. He was the head of Localization & Internationalization at Uber and started the in-house localization team at the San Francisco headquarters in late 2015. He expanded the team to 20+ program managers over the last few years, after a successful pitch to the previous CEO in early 2016. Previously, he was a localization program manager at Google for 7.5 years and had driven the localization of over 25 product lines in 70+ languages.Sasan has also been working as a localization consultant advising investment banks on the state of the localization industry, vendor space, technology, and automation.Sasan is certified from Stanford University in advanced project management and also holds a certificate from Harvard Business School Executive Education in Leadership & Strategy. Sasan holds a BA from UC Berkeley in Near Eastern studies with emphasis on Persian language and spent two years of his academic life studying computer science. He also holds a commercial pilot’s license.About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
New Applications for Translation Memory Technology feat Mark Shriner
Sep 22 2023
New Applications for Translation Memory Technology feat Mark Shriner
Join us in this new episode of Nimdzi Live as we walk through memoQ's most recent investment: memoQ RFP, Inc. A U.S.-based corporation that is developing the next-generation RFP Response platform.The investment encompasses a significant cash infusion coupled with a technology licensing agreement that harnesses the capabilities of the existing memoQ technology.memoQ’s decision to invest in memoQ RFP aligns with the rising demand for innovative Request for Proposal (RFP) response tools. The RFP response tool market is projected to be valued at approximately USD 200 million annually, with an impressive growth rate of 15-20 percent per year. This market includes a spectrum of related documents such as Requests for Information (RFI), security questionnaires, ISO and SOC II certification, and industry-specific credential audit documents, all of which necessitate the creation of fresh content while also benefitting from the efficient reuse of previously generated and approved content.memoQ RFP’s groundbreaking platform will provide users with a unique choice: the option to leverage previously used and approved responses through a technology similar to a translation.About Mark: He has held several leadership roles in the localization industry, including CEO Asia Pacific for CLS Communication and Managing Director Asia for thebigword. He is currently the Strategic Sales Director for memoQ, leading the company’s market expansion efforts in the regulated industries. Mark is now transitioning to his role as Co-founder and CEO of memoQ RFP.About Nimdzi Live: A shadow industry is driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
The art of improvement feat. Loy Searle
Sep 2 2023
The art of improvement feat. Loy Searle
Loy Searle has navigated the intricate landscape of localization and is excited to share her expertise with you. During this live session, Loy will delve into the following crucial areas that often pose challenges to localization professionals: Defining your strategy Finding your quick wins Getting funding/budget, Building the right peer partnerships, Engagement as a core team skill, Enabling scalability.This event is a golden opportunity to learn from Loy Searle's wealth of experience and expertise. Get actionable insights that will drive your localization efforts to new heights.About Loy: Loy’s been a globalization and content industry leader for 20+ years. Her teams pioneered single-sourcing content strategies in the ERP industry and built extraordinary integrated global CMS/terminology solutions. At Google, she led Global Production and Language Services. Her focus was speed @ scale - turning language quality around while shortening the time to market. At Intuit, her team built a scalable globalization and innovative content foundation to support market expansion. At Deluxe, her team transformed their practice to support the Entertainment industry’s digital transformation. As past President of Women in Localization and previous board member for many years, Loy is committed to the localization industry and the advancement of women within it. Today at Workday, Loy’s team is building a Localization and Globalization CoE to scale and support the company’s expansion goals.About Nimdzi LIVE: A shadow industry is driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!