Jul 20 2023
Harnessing Turmeric's Power for Wellness and Winning in Business: Thomas Hal Robson-Kanu on Health, Sports, and Successful Entrepreneurship
“A lot of businesses deliver a product to the market which is going to generate profits, not positively impact health. For us, we were all about impacting health, delivering a high quality product to as many people as possible and making it convenient for them to access. Because we made that purpose our North Star, people noticed the difference.” – Thomas Hal Robson-Kanu, CEO at The Turmeric Co.Imagine experiencing powerful relief from inflammation and pain, all from natural ingredients. That's what our guest, Thomas Hal Robson-Kanu, co-founder of the Turmeric Co., discovered through his journey of creating a unique turmeric-based blend. Join us as Thomas shares how this product not only transformed his athletic career, but also the lives of countless others seeking a healthier, more functional lifestyle.Dive into the challenges Thomas faced in manufacturing a truly functional health beverage, and how his dedication to product quality, owning the manufacturing process, and taking a science-backed strategy led to the creation of a brand that truly stands out in the market. We also discuss the importance of diverse education opportunities for athletes, as well as the growing alignment between sports and healthy choices in consumer brands.Finally, learn how data and technology, can revolutionize your business by improving inventory control, eliminating packing mistakes, and increasing efficiency. Discover how these innovations not only unlock growth potential but also enhance the customer experience, ultimately fueling your business's success. Don't miss this enlightening conversation with Thomas Robson-Khanu, as we explore the world of natural nutrition, business growth, and the power of data and technology.Subscribe to the Lightning 50 E-commerce Growth Hacking Podcast and get an instant notification when a new episode is released. We’re available on Apple Podcasts, Spotify, Amazon, Stitcher, or wherever you get your podcasts.Support our SponsorsPeoplevox is the warehouse management system helping ambitious ecommerce businesses scale.Peoplevox offers proven increases in accuracy and transparency across your warehouse, lightning-fast pick-and-pack methods based on industry best practice and a proven track record partnering with some of the most successful brands of the ecommerce era. All with simple set-up and user training, - exactly what you need to take control of your warehouse and wow your customers.Inventory Planner by Sage is the premier inventory planning software for e-commerce businesses. The top rated solution helps thousands of entrepreneurs and enterprise businesses like yours to reduce their time investment, adapt quickly to market shifts, and bolster their profits through smart purchasing decisions generated by our demand forecasting capabilities. If you want to avoid spending countless hours toiling over tedious spreadsheets, prevent costly stock planning mishaps due to product outages, and reduce unnecessary expense in terms of overstock and low performing items, then get in touch today.