Choose the Hard Way

Andrew Vontz

Stories about how hard things build stronger humans who have more fun. Guests from pro cycling, sports, politics, business, tech, journalism, the military and more. Resilience, grit, mental health, high performance, mindfulness. Host Andrew Vontz is an entrepreneur & co-founder of TheBetterLab.io, the company that helps you build mindful, science-backed practices to sleep better. Previously, he was a Strava executive; a communications leader at the human performance company, TRX; and a journalist with hundreds of bylines in dozens of top outlets including The LA Times, Outside Magazine, Rolling Stone and more. read less
Health & FitnessHealth & Fitness

Episodes

Joe Petrowski: Quitting Rocket Science to Be a Pro Cyclist in France
Apr 24 2024
Joe Petrowski: Quitting Rocket Science to Be a Pro Cyclist in France
Joe Petrowski landed a great job as an aerospace engineer right out of college. Then he got the bike racing bug. People told him to stick with his demonstrably awesome, impressive and very high paying gig. Instead, he quit to go live in at times dismal conditions to be a pro cyclist, first in the UK then in France. And if you’re not familiar with domestic pro cycling in France, teams there are known for their extremely old school, hardcore and at times totalitarian approaches.  Joe had some great times and also often wondered if he had made a huge mistake and what the hell he was doing. He never stepped up to the World Tour, the highest level of the sport.  And years later, he thinks going for it as a pro cyclist is one of the best and most important decisions he ever made.  Eventually he left pro cycling and went into computer science, high frequency trading and to what he does now, working on the decentralized web at polkadot.  People who stop doing the thing people who are not them tell them they should do to go do the thing they know they have to do intrigue me. That’s Joe. Don’t forget, you’re the hero in your story, you are writing it every day, and when you hear the call to adventure, listen. It is after all, your story. Choose the Hard Way is the podcast about how hard things build stronger humans who have more fun.  This episode is brought to you by The Better Lab. Sleep is the greatest performance enhancer on the planet and the science to improve sleep is straightforward. Putting it into action on your own can be challenging. That’s why I co-founded The Better Lab to help active people like you mindfully build conscious, science-backed practices to sleep better that stick. It’s just what works to help you get great sleep and you can get started today at www.thebetterlab.io.  I make this podcast available for free and all I ask is that you go to the show page for Choose the Hard Way on iTunes and Spotify and hit 5 stars. To be in touch, DM me @hardwaypod on Instagram or email choosethehardway@gmail.com. Find Joe at https://petrow.ski/.  Thanks to our sponsor The Better Lab Watch on YouTube Sign up for the Hard Way Newsletter- - - - - - - - - -  Choose The Hard Way Website | Instagram Andrew Vontz LinkedIn
Cory Richards - Presence is the Real Summit - Beyond Everest & Life as a National Geographic Adventurer of the Year & Photographer
Mar 27 2024
Cory Richards - Presence is the Real Summit - Beyond Everest & Life as a National Geographic Adventurer of the Year & Photographer
Charisma, fame, good looks, superhuman physical and artistic achievement. Some people seem to have done everything and to be everything you dream of becoming. And as Cory Richards shares in this interview, everything can be nothing and anything can be the opportunity for presence, mindfulness and connection to who and what matters most.    Cory climbed Mount Everest without supplemental oxygen in 2016 and was the first and only American to climb one of the world’s 8,000 meter peaks in winter, where he almost died in an avalanche and took one of the most famous photos of his career that became the cover of the 125th anniversary issue of National Geographic. Cory has been a National Geographic Adventurer of the Year and National Geographic Photographer fellow.    His memoir, The Color of Everything, out July 9th, tells the story of his journey with mental health and how it has shaped his life, his path as an adventurer and artist and his decision to walk away from climbing, photography and shed his former identities to move to LA and be a writer.    Once I started reading The Color of Everything, I couldn’t put it down and since I finished it, I can’t stop thinking about it. It’s a profound, must-read book and I’m sure you’ll see it on many best of the year lists come December. (Pre-)order it now here.    I worked with Cory in support of his Everest expeditions in 2016 and 2017 and since I started this podcast in 2018, I’ve wanted to have him on the show. I’m glad it took six years of exchanging messages for this interview to happen, because now is the right time and I’m excited to share it with you. Find Cory on Instagram @coryrichards and at www.coryrichards.com. Thanks to our sponsor The Better Lab Watch on YouTube Sign up for the Hard Way Newsletter- - - - - - - - - -  Choose The Hard Way Website | Instagram Andrew Vontz LinkedIn
Heather Jackson: Gravel & Ultra Trail Running Pro - Positive Risks, Growth & the Power of Starting Something New
Feb 28 2024
Heather Jackson: Gravel & Ultra Trail Running Pro - Positive Risks, Growth & the Power of Starting Something New
Heather Jackson has won six full Ironman triathlons, 16 Ironman 70.3 races, the Escape from Alcatraz triathlon and she also won the Wildflower triathlon four times. She played D1 hockey at Princeton where she was a two-time captain and was on the US National team for cycling track racing. In 2023, she left triathlon to be a pro gravel racer AND a pro ultra trail runner. In her first season she won the Belgian Waffle Ride San Diego and the Javelina 100 foot race. I mean, damn.  Heather has an awesome YouTube channel and if you’re a fan, you know she has done a lot of media and podcast appearances. In this interview, we get into new material and talk about Heather’s mind game, why she continues to take positive risks and try new things and much more. Find Heather on YouTube and Instagram @hjacksonracing, find those links in the show notes. A big thank you to Michael Marckx and Heather’s husband Wattie for helping make this interview happen and to Heather for everything she graciously shares in this conversation.  Choose the Hard Way is a podcast about how doing hard things is fun and builds stronger humans. If you haven’t done this already, now would be a great time to help me help you. To do that, just hit subscribe and rate the show five stars on Apple Podcasts or Spotify and share this episode with someone you care about. To be in touch, DM me @hardwaypod on Instagram. This episode is brought to you by Movemint. If you’ve ever registered for a bike ride, run or charity event like a walk-a-thon, you know the experience usually sucks. Movemint is a new events registration platform that makes event discovery, registration and management a better, more cost effective and delightful experience for event promoters and customers. It’s making a broken and bad experience so much better that I knew I had to get involved and that’s why I’m an advisor to the company. If you’re an event promoter, go to www.movemint.cc to learn more. Thanks to our sponsors:  The Better Lab Movemint
Michael Marckx - Belgian Waffle Ride Founder
Jan 17 2024
Michael Marckx - Belgian Waffle Ride Founder
Michael Marckx is the founder and CEO of the Belgian Waffle Ride, one of the biggest and most influential multi-surface, gravelish series in the world. He’s a prime mover behind what has become today’s booming gravel scene and wow, this guy has lived what would be 20 lives the average human.  We talk everything that went into the birth of the BWR including Michael’s time as CEO of a publicly traded company, his other career as a professional musician, his other other career as a professional triathlete during the golden age of the sport when Kenny Souza had unrivaled hair and Mark Allen and Dave Scott were battling it out for the Ironman and Michael’s childhood in an environment where running marathons when you were 12 was normal.  Most importantly, we talk about why you should pick something hard to do with friends and go do it. That’s what I did last fall when I did the BWR Kansas Wafer with the No Pressure No Diamonds crew and got a taste of the Belgian Waffle magic then swore I would never go back and am now going back.  Choose the Hard Way is the show about how hard things build stronger humans who have more fun. Please help more people find this podcast. To do that, just hit subscribe and rate the show five stars on Apple Podcasts or Spotify and share this episode with someone you care about.  We are in year six of Choose the Hard Way and it’s going to be a big one with some amazing guests and the chance for us to spend some time together as a community at a few gatherings and live events.  To make it all happen I’m open to mission-aligned sponsors I’d be proud to share with my audience directly supporting the show this season. If you or someone you know have a company that wants to reach the high-achieving, high-influence, highly networked people who listen to this show and do amazing things, then send a DM to @hardwaypod or email us at choosethehardway@gmail.com. I’m also ready to retire the Giant TCX cyclocross bike I’ve been using to race gravel since 2015 and I’m ready for a new ride. If you’re in the industry and work for a company that makes an amazing bike you’d like me to race and talk about this year, holler at me and let’s make it happen.  Finally, I’m going to have big news to share some time in the next few episodes about the business I started that I’ve quietly been working on for the past 18 months. We are getting ready to publicly release our product and I want to give you all the opportunity to be among the first to get to try it. Go to choosethehardway.com to sign up for the newsletter and if there’s someone you think would make a great guest, DM @hardwaypod or send an email to choosethehardway@gmail.com. To learn more about BWR go to @belgianwaffleride and you can find Michael gram’ing @ibemmx.
Kimo Seymour - Building the LifeTime Grand Prix + Endurance in Life, Business & Sport
Dec 8 2023
Kimo Seymour - Building the LifeTime Grand Prix + Endurance in Life, Business & Sport
One day you wake up and a thing called the Life Time Grand Prix exists and two years later it’s all anyone who follows pro cycling in America can talk about. How did we get here? And what’s next?  Today, we find out.  Kimo Seymour is  the Senior Vice President of Media and Events at Life Time and the creator of the Life Time Grand Prix. He’s also an endurance sports overachieve with 11 IRONMAN finishes and nine smoking fast times at the Leadville 100 mountain bike race to his credit. Life Time has transformed the level of competition in offroad racing, birthed an entirely new hybrid pro racing series that mixes disciplines in a way we’ve never seen before in pro cycling and has created a content and coverage flywheel that is turning heads.  The Grand Prix brings together an exclusive group of professional cyclists who compete in a series of legendary and soon to be legendary mountain bike and gravel races.  In the process, they’ve attracted top talent from across all cycling disciplines and created a vibe you won’t find anywhere else in pro cycling. Kimo and his team have been instrumental in making it happen and Alex Howes plays an unexpected and crucial role. We go deep. We go kiting. We talk sepsis, kiting and epic feats of endurance. It’s everything we’ve dreamed of and more.  Kimo has been one of my most requested guests and I’m excited to share this interview with you.  We’re getting close to 200 5-star ratings and whether you’re a long-time listener or a new one, please take a moment and help me bring you more awesome guests you want to hear. When you hit 5 stars, you help make it happen. Thank you.  Choose the Hard Way is the podcast about how hard things build stronger humans who have more fun. I love hearing from you so if you want to let me know what you think of this episode or who you’d like to hear from next, DM me @hardwaypod.  To learn more about the Life Time Grand Prix, go to @lifetimegrandprix.    Watch on YouTube Sign up for the Hard Way Newsletter - - - - - - - - - -  Choose The Hard Way Website | Instagram Andrew Vontz LinkedIn
@tristantakephoto on Racing 800 Miles Across Morocco’s Atlas Mountains & Selling Everything to Start the Life He Wanted
Oct 4 2023
@tristantakephoto on Racing 800 Miles Across Morocco’s Atlas Mountains & Selling Everything to Start the Life He Wanted
Tristan Cardew, aka @tristantakephoto, sold everything and moved from Sydney, Australia to Girona, Spain to build a life that revolved around cycling and visual storytelling. Five years later, he’s racing gravel and road at a high level and has built the creative career he dreamed about making happen. His YouTube channel, TristanTakeVideo, has more than three million views and is built around training with Tour de France stage winners, interviewing the world’s best riders and going behind the scenes with teams at the top level of the sport. Tristan is also a standout documentary filmmaker and when I saw his self-shot doc about racing the Atlas Mountain Race, one of the toughest bikepacking tests on the planet, I knew I had to have him on Choose the Hard Way. The race is more than 800 miles long with 65,000 feet of climbing across remote and absolutely brutal terrain. Completing it is a feat. Making a compelling self-shot documentary while racing it is a next-level achievement.  I was excited to have this chance to talk to Tristan about his path as a creative, the story behind his Atlas Race doc, explore the question of how much is enough, and to get a preview of his upcoming documentary about racing the 466-mile Badlands gravel race in Spain. Find Tristan on Instagram @tristantakephoto and check out his YouTube channel, TristanTakeVideo.  Choose the Hard Way is a podcast about how doing hard things is fun and builds stronger humans. If you haven’t done this already, now would be a great time to help me help you. To do that, just hit subscribe and rate the show five stars on Apple Podcasts or Spotify and share this episode with someone you care about. Go to choosethehardway.com to sign up for the newsletter and shoot me a DM @hardwaypod or send an email to choosethehardway@gmail.com to let me know what you dig in this conversation with Tristan. I love hearing from you and appreciate everyone who has reached out, keep it coming! Watch on YouTube Sign up for the Hard Way Newsletter - - - - - - - - - -  Choose The Hard Way Website | Instagram Andrew Vontz LinkedIn Subscribe: Apple Podcasts, Spotify, Google Podcasts, Stitcher
#100 - Hard Things Build Stronger Humans Who Have More Fun - Andrew Vontz x @Blakeoftoday
Sep 27 2023
#100 - Hard Things Build Stronger Humans Who Have More Fun - Andrew Vontz x @Blakeoftoday
Six years ago, I launched Choose the Hard Way to inspire more people to embrace the idea that doing hard things builds stronger humans who have more fun. My guests are among the very best in the world at what they do and I’ve been lucky that they’ve graciously shared their stories here. To celebrate 100 episodes, I’m doing something different and sharing more of my story--a story about a friendship that has pushed me to do hard things for 15 years and counting. This podcast isn’t about hacks, tricks and shortcuts. It’s about the powerful things that happen when you choose the hard way--and I hope my guest’s stories inspire you to go do hard things with people you love and have some fun. That’s the best part of life and it’s available to everyone willing to answer the call to adventure. I have a request: please pick something challenging to do, invite a friend to do it with you and leave a comment or shoot a DM to @hardwaypod on social and tell me how it went. Joining me today is @blakeoftoday. In the past year, Blake has become one of the most popular storytellers on Instagram because of his distinctive storytelling style focused on family, fatherhood and jiu-jitsu. He’s the host of the Grappling with Fatherhood podcast, the author of the Blakeoftoday substack and one of the only humans I know who organically grew his Instagram following from less than a thousand followers to nearly 200k followers in a year. Blake has joined me on this podcast in the past to deconstruct our path to podium finishes at the gravel race now known as the Unbound 100 in 2014 and 2015. Today, we’re talking about how our chance meeting while volunteering at a shelter for unhoused people in downtown Los Angeles led us to start doing workouts at a park in Silverlake that were brutal and would have been total nonsense if they hadn’t been so much fun--and how that led to friendship, rivalry and both of us pushing each other to go bigger and bigger. And so can you. Choose the Hard Way is the podcast about how doing hard things builds stronger humans who have more fun. Please help more people find this podcast. To do that, just hit subscribe and rate the show five stars on Apple Podcasts or Spotify and share this episode with a friend. We are 100 episodes deep and I really appreciate all of your support. Go to choosethehardway.com to sign up for the newsletter and if there’s someone you think would make a great guest, DM @hardwaypod. Choose The Hard Way is a Big Truck Production. Anthony Palmer at Palm Tree Pod Co is the producer and editor and Emily Miles is head of digital and marketing. Hekla Projects founder Jeffrey Nebolini is the world-renowned designer behind our brand identity and the Choose the Hard Way logo. The content for this show is created by @vontz.
Pete Stetina: the OG Gravel Pro on Racing while Parenting, Where Gravel is Headed & Exiting the World Tour to Enter a Van
Sep 13 2023
Pete Stetina: the OG Gravel Pro on Racing while Parenting, Where Gravel is Headed & Exiting the World Tour to Enter a Van
Pete Stetina grew up in a famous cycling family and became a highly accomplished pro road racer who raced the Giro D’Italia four times, the Tour de France twice and the Vuelta Espana twice. When he started dabbling in gravel racing, in 2019, he was still doing 80 race days a year in the World Tour while winning iconic events like the original recipe Belgian Waffle Ride. That’s when he pulled the ripcord on what most cyclists would consider a dream career to pursue new frontiers on the dirt full time. Pete is a big character in the grand story of gravel racing and has animated the many conversations about the present and future of the sport while nabbing top results. Pete has been interviewed and written about ad infinitum and there’s a lot more to his story than what you’ve heard so far and have seen on social media. I caught up with Pete a few days after the first ever Gravel National Championship, which he crashed out of early on. I’m excited to bring this conversation to you. It covers a lot of new ground and I hope it gives you a more dimensionalized look at Pete as a human being, parent and competitor. You can find Pete on Instagram @pstetina. Watch on YouTube Sign up for the Hard Way Newsletter - - - - - - - - - -  Choose The Hard Way Website | Instagram Andrew Vontz LinkedIn Subscribe: Apple Podcasts, Spotify, Google Podcasts, Stitcher
Vince Murdock: Team Alpha Male MMA fighter on Brain Surgery, The Ultimate Fighter & Building an Inclusive Cycling Community
Sep 6 2023
Vince Murdock: Team Alpha Male MMA fighter on Brain Surgery, The Ultimate Fighter & Building an Inclusive Cycling Community
Vince Murdock is a professional mixed martial arts fighter who came up from difficult circumstances and worked his entire life to get into the UFC. When he finally got the call, a pre-fight brain scan showed he had Moyamoya disease and a life-threatening arterial blockage. Following brain surgery that involved removing a quarter of his skull, Vince’s perspective on life radically shifted. He became a father, got into cycling to rehab from surgery and formed an inclusive community, the Enjoy Cycling Club, to counter the elitism and exclusion that’s commonplace in competitive cycling. Vince trains at Team Alpha Male under the supervision of multiple former UFC title belt holders and champions including Cody No Love Gabrandt and team founder and owner The California Kid, Urijah Faber. Vince has a unique perspective on life and deep wisdom from the hardships he has persevered through both before and after his surgery. He is a remarkable human and I am deeply grateful for what he shares in this interview. It really moved me. I’m dedicating this episode to my good friend Aaron Burby and his friends and family. Aaron suddenly died from complications related to undiagnosed Moyamoya disease in 2020. He has been with me every day since then and he always will be. Like Vince, Aaron made the people around him feel loved and special, he was a gifted community builder, went full gas after his goals in life and expected the people he loved to give everything to what they valued. Special thanks to past Choose the Hard Way guest Derek Teel from Dialed Health for connecting me to Vince.  This is a special conversation and I’m grateful to be able to share it with you all.    Vince Murdock Instagram  Watch on YouTube Sign up for the Hard Way Newsletter - - - - - - - - - -  Choose The Hard Way Website | Instagram Andrew Vontz LinkedIn Subscribe: Apple Podcasts, Spotify, Google Podcasts, Stitcher
Michelle “MACE” Curran: ex USAF Thunderbird Lead Soloist, F16 Fighter Pilot, Endurance Athlete & Entrepreneur
Aug 16 2023
Michelle “MACE” Curran: ex USAF Thunderbird Lead Soloist, F16 Fighter Pilot, Endurance Athlete & Entrepreneur
Michelle Curran, call sign MACE, spent three years flying in the United States Air Force Thunderbirds aerial demonstration team and was the lead soloist for two of those years flying on the outer left wing of the delta formation. Michelle was the fifth woman ever to be a member of the Thunderbirds and while deployed as a fighter pilot in Afghanistan in 2016, she acquired 163 combat hours. When Michelle left the Thunderbirds in 2021 she continued to pursue her passion for inspiring and motivating people in a slightly different format. Today she’s a keynote speaker and the author of the children’s book "Upside Down Dreams" and a forthcoming biography. Michelle has done many fantastic podcast appearances about leadership and lessons learned from her time in combat and with the Thunderbirds. In this interview, we go deep on new topics including risk management, vulnerability, the power of extraordinary effort, why you must become an expert learner to become the very best at anything, and the role mountaineering, running and strength training played in helping Michelle prepare for and heal from the physical demands of pulling 9 G’s while on the road 240 days a year with the Thunderbirds and more. My uncles used to take me to the airshow at Richards Gebauer air base outside Kansas City every summer when I was a kid and watching the United States Air Force Thunderbirds was one of the most truly awe inspiring things I have ever experienced. This one is extra special for me and I’m really excited to share it with you. Special thank you to former Choose the Hard Way guest Ben Davis, the author, former Navy SEAL and VOAG executive director for connecting me to Michelle, very much appreciated. You can catch my interview with Ben in the archives. You can learn more about Michelle at macecurran.com or on Instagram @mace_curran. Michelle Curran Website | Instagram  Watch on YouTube Sign up for the Hard Way Newsletter - - - - - - - - - -  Choose The Hard Way Website | Instagram Andrew Vontz LinkedIn Subscribe: Apple Podcasts, Spotify, Google Podcasts, Stitcher
Pro Cyclist Kerry Werner on the Rise of Gravel, the Contraction of Cross, the Lifetime Grand Prix & Creator Life
Aug 2 2023
Pro Cyclist Kerry Werner on the Rise of Gravel, the Contraction of Cross, the Lifetime Grand Prix & Creator Life
Kerry Werner was living the hardcore multi-discipline pro cyclist life long before it was cool and has been bringing viewers inside the races on YouTube for nearly a decade. During that time, he has gone from an ace mountain bike pro to one of the brightest American stars in cyclocross to taking the now inevitable leap into the Belgian Waffle Ride series and Lifetime Grand Prix. As pro cycling and creator life on YouTube have evolved, so has Kerry and his breakfast habits which have seen him transform from a pancake evangelist into just another cold cereal muncher. I loved getting to hear his point of view on those topics and his controversial course tape clotheslining during the 2019 cyclocross National Championships. You can find Kerry on YouTube and on Instagram @kerryw24. Choose the Hard Way is a podcast about how doing hard things is fun. Please help more people find this podcast. To do that, just hit subscribe and rate the show five stars on Apple Podcasts or Spotify and share this episode with someone you care about. Go to choosethehardway.com to sign up for the newsletter and if there’s someone you think would make a great guest, please send a note to choosethehardway@gmail.com or @hardwaypod on social.   In This Episode:  Kerry Werner Instagram | YouTube Watch on YouTube Sign up for the Hard Way Newsletter - - - - - - - - - -  Choose The Hard Way Website | Instagram Andrew Vontz LinkedIn Subscribe: Apple Podcasts, Spotify, Google Podcasts, Stitcher
Unbound XL Winner Kristen Legan + Gravel Legend & Author Nick Legan
Jul 26 2023
Unbound XL Winner Kristen Legan + Gravel Legend & Author Nick Legan
Unbound XL winner Kristen Legan & Gravel legend Nick Legan on racing, adventure, bikepacking and teamwork in sport, life and marriage as lived at Unbound Gravel, Ride the Divide, TransIowa and more. The inside line on the months of prep, recon and planning that went into Unbound XL, why Kristen and Nick like to go deep, why they choose the hard way and recommend that you do, too. Kristen Legan won the 350-mile, 2023 Unbound XL gravel race in 26 hours and six minutes, beating her closest competitor by nearly two full hours. She modestly describes herself as a sometimes-pro racer who competes in gravel and endurance mountain bike races with a healthy heaping of bikepacking in the mix. She also leads communications for Shimano North America and Mosaic cycles and works with endurance athletes of all kidneys through her coaching company, Rambleur. Nick Legan has worked as WorldTour and Olympic mechanic, a tech editor and now leads gravel marketing for Shimano. He’s completed the Tour Divide, Trans Iowa, Unbound XL and Unbound 200 five times. He’s also the author of “Gravel Cycling: The Complete Guide to Gravel Racing and Adventure Bikepacking.” If memory serves me correctly, the first time I did the Unbound 100 back in 2013, Nick and Kristen were there. You can watch a chunk of Kristen’s Unbound XL victory in the Vegan Cyclist’s video about the event, he closely trailed her for much of the race before he tapped out and she went on to win. Nick has graciously helped me with a decade’s-worth of tech questions about my gear for which I’m deeply grateful and I’m excited to bring this conversation to you today where we cover everything about Kristen and Nick’s meticulous preparation, planning and teamwork to put Kristen in the best possible position to execute to the best of her ability on race day at Unbound XL and dive into many of their other adventures and how Kristen is working with athletes through her coaching company. Find Kristen on social @KPLegan and learn more about her coaching practice at rambleur.com and find Nick @nlegan and on bookshelves everywhere if bookshelves still exist, otherwise find him on Amazon and buy his awesome book.   In This Episode:  Kristen Legan Instagram Nick Legan Instagram  Watch on YouTube Sign up for the Hard Way Newsletter - - - - - - - - - -  Choose The Hard Way Website | Instagram Andrew Vontz LinkedIn Subscribe: Apple Podcasts, Spotify, Google Podcasts, Stitcher
Pt. 2 - Paris-Roubaix Winner Alison Jackson on the Tour de France Femmes, the Psychology of Winning, Bison Farming & More
Jul 19 2023
Pt. 2 - Paris-Roubaix Winner Alison Jackson on the Tour de France Femmes, the Psychology of Winning, Bison Farming & More
Paris-Roubaix Femmes winner, Olympian and current Canadian national road race champion Alison Jackson is back for her second appearance on Choose the Hard Way to talk about Tour de France Femmes and more. Alison is a major favorite for a stage win and her EF Education Tibco-SVB team is expected to animate the race. Alison is well known for her work as a creator and storyteller and you can find her on Instagram @aliactionjackson. This episode is a collab with Spencer Martin, the sheriff of Valmont bike park, a co-host of several cycling podcasts on the WEDŪ network and the author of the best pro racing analysis newsletter, Beyond the Peloton, which you can find at https://beyondthepeloton.substack.com/. Like Voltron coming together, Spencer and I co-host the Beyond the Peloton podcast where we analyze the latest races and happenings in pro cycling, coin strategic moves like the reverse Geraint Thomas and provide a perspective you won’t get anywhere else. In my first interview with Alison we talked about her rise as a pro and storyteller and you can find that episode everywhere you listen at and at choosethehardway.com.  In this episode we got deep on how she forged a race-winning mindset on the bison farm where she grew up, how she’s approaching the Tour Femmes, her thoughts on leadership and team building and more. Choose the Hard Way is a podcast about how doing hard things is fun. Please help more people find this podcast. To do that, just hit subscribe and rate the show five stars on Apple Podcasts or Spotify and share this episode with someone you care about. Go to choosethehardway.com to sign up for the newsletter and if there’s someone you think would make a great guest, please send me a note to choosethehardway@gmail.com or @hardwaypod on social.    To learn more about Alison, follow her on Instagram.   In This Episode:  Alison Jackson Instagram  Watch on YouTube Sign up for the Hard Way Newsletter - - - - - - - - - -  Choose The Hard Way Website | Instagram Andrew Vontz LinkedIn Subscribe: Apple Podcasts, Spotify, Google Podcasts, Stitcher