B2B Email & Content Marketing in 2022 | With Divyarthini

Divyarthini

Email and content marketing are a highly effective form of communication when it comes to B2B companies. With email and content marketing campaigns, you can actually bring in marketing qualified leads. How to setup a successful email campaign? What goes in creating an email strategy that actually works? What are the different types of content you need to be creating to convert leads? Listen to the podcast to get answers to all these questions. read less
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Ep 12: SEO 101 for B2B Blogging
Apr 4 2022
Ep 12: SEO 101 for B2B Blogging
Learn SEO from experienced professionals. Abhilash Menon is a content marketer and strategist with more than 6 years of experience in working with B2B companies. Listen to the podcast and learn about: Why SEO is necessary for blogging 3 tips to improve SEO in blog postsSEO tools for keyword research

Episodes

Ep 12: SEO 101 for B2B Blogging
Apr 4 2022
Ep 12: SEO 101 for B2B Blogging
Learn SEO from experienced professionals. Abhilash Menon is a content marketer and strategist with more than 6 years of experience in working with B2B companies. Listen to the podcast and learn about: Why SEO is necessary for blogging 3 tips to improve SEO in blog postsSEO tools for keyword research
Ep 11: 5 Steps to Kickstart Your SEO Journey
Mar 7 2022
Ep 11: 5 Steps to Kickstart Your SEO Journey
You have already published loads of content on your website and you have no idea how to incorporate SEO in the content. Here are 5 steps that will help you kickstart your SEO journey regardless of the amount of content published.
Ep 10: B2B Blogging Challenges & How to Solve Them
Feb 21 2022
Ep 10: B2B Blogging Challenges & How to Solve Them
Here is a Q&A episode on B2B blogging challenges. Listen to the episode for some practical solutions.
Ep 9: 3 Ways to Re-purpose & Distribute B2B Blogs
Feb 14 2022
Ep 9: 3 Ways to Re-purpose & Distribute B2B Blogs
Here are three effective ways to distribute blog posts to increase views and blog traffic. Listen to the 5-minute episode and get trend-worthy ideas.
Ep 8: How to Write a Blog That Gets More Views
Feb 7 2022
Ep 8: How to Write a Blog That Gets More Views
Have you been writing blogs with no visible traffic? Or have you not leveraged blogs enough to establish yourself in the market? This episode contains 5 tips that will help you draft a blog that grabs attention from the go.
Ep 7: How to Create a Buyer Persona for Targeted Marketing
Jan 31 2022
Ep 7: How to Create a Buyer Persona for Targeted Marketing
Why is creating a buyer persona important for any marketing activity and how do you go about it? Listen to this 6-min episode to know the answers.
Ep 6: Email Marketing Metrics to Track & Improve
Jan 25 2022
Ep 6: Email Marketing Metrics to Track & Improve
What are the email marketing metrics you should be tracking? And how do these help you optimize your campaigns? Listen to the 9-minute podcast episode to get the answers.
Ep 5b: How to Get Prospects to Engage Using Emails
Jan 19 2022
Ep 5b: How to Get Prospects to Engage Using Emails
How do you get prospects to engage with you? Listen to this episode to learn how checklists help. This is an extension of Episode 5.
Ep 5: How to Set Up Drip Email Campaigns?
Jan 13 2022
Ep 5: How to Set Up Drip Email Campaigns?
Why are email drip campaigns necessary in a marketing strategy? And how do you set it up? Find the answer in this 7-minute podcast episode.
Ep 4: Absolute NOs of B2B Email Marketing - Things Not to Do
Jan 8 2022
Ep 4: Absolute NOs of B2B Email Marketing - Things Not to Do
Three things that you should not be doing while sending B2B emails. Things that can affect your brand and credibility as professionals. Listen to the podcast to avoid these mistakes.
Ep 3: CTAs in Emails for Lead Conversion
Jan 6 2022
Ep 3: CTAs in Emails for Lead Conversion
How do you decide which CTA or what kind of CTA in your emails would provide value to your lead? I have put together three different scenarios in the email marketing journey and the relevant CTA for each of the scenario. Listen to the short podcast for quick tips.
Ep 2: Stages in an Email Marketing Funnel
Jan 6 2022
Ep 2: Stages in an Email Marketing Funnel
How do you build email lists? And what are the emails that can be sent during a certain stage of a marketing funnel? Listen to the podcast for the dos and don'ts.
Ep 1: How to Set Up Emails for Lead Generation
Dec 31 2021
Ep 1: How to Set Up Emails for Lead Generation
If this is the first time you are setting up an email campaign, this podcast covers the three pillars you need to focus on while drafting an email.
Why I am on this platform
Dec 31 2021
Why I am on this platform
This podcast is a brief introduction on why I am here. Most people don't tell you the specifics of what goes into marketing. Most content online on how to market products or services seems to be superficial. Over the years I have learnt a lot with the trial and error method. And I would like to share the same with marketers, both beginners and experienced.