Evolution of Brand

As Evolution of Brand hits its 168th episode, I have made the decision to put the show on hiatus. I will be turning my attention to a new podcast known as Podcast Guesting Simplified and I invite you to subscribe, follow, and learn more about the show at podcastguestingsimplified.comEoB Mafia, it has been my absolute honor and privilege to bring you this content week in and week out. It's because of listeners like you that I stay motivated to bring the very best of my abilities to the mic. As you'll hear in this episode, making the decision to put Evolution of Brand on hiatus was not an easy one. But I'm excited for what the future holds as Podcast Guesting Simplified comes to life! If you've listened, rated, reviewed, shared, or in any way found value in this podcast, I thank you from the bottom of my heart for being part of it. It's absolutely been one helluva ride.This isn't goodbye. It's just...see you on my new podcast, Podcast Guesting Simplified!Cheers,Jason Cerconejasoncercone.comLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:Your story will resonate with the right people at the right time. Regardless of where you are on your journey, you have an opportunity to impact someone who hasn't made it to your level yet, but is making strides to get there. Don't feel you have to reach the highest level of success before you can tell your story...because where you are at this very moment could bring game-changing guidance to someone on the same pathIf you are starting a brand or business and you're stopping because you're afraid of what people in your life today might think of you, you're preventing opportunities to reach people who are meant to be part of your cause and purposeThe biggest reason people fail to bring their authentic story to life is they fear it's not as big, important, traumatic, etc. as someone else's. Your story is YOUR story, meaning it's unique and will serve a purpose for the right people. Don't get fixated on someone's highlight reel when it comes to telling your story______________________Click here for complete show notesEstablishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com______________________What You'll Discover On Episode 167 of Evolution of Brand:What can removing people from your life (personally and professionally, digitally and in reality) help your mental approach to building your brand?Marsha tells her story and shares how her brand has evolved over the yearsHow your story will make an impact on the right person at the right timeThe #1 thing we crave as humansHow Marsha's podcast had a monumental impact on one person in AfricaWhat happens when you prevent yourself from telling your authentic story?Why podcasts are the best stage for telling your storyHow to tap into your authentic voice and story and what prevents people from telling theirsDon't get fixated on someone's highlight reel...get fixated on the work ethic it took to create itThe power of conversation when you leverage it effectivelyScary statistics relating to the podcast creation spaceWhere to begin so you can tap into your authentic storyLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:Once you start getting comfortable with your communication skills on one medium (as a podcast host or guest, for example), those skills will translate to other aspects of your life, both personally and professionally. You'll be able to have deeper, more meaningful conversations with friends, family, colleagues, and clients because you put emphasis on the fundamentals of communication and connectionThe most limiting belief in the world is "I am not enough." You may be able to operate while this belief plays tricks in your mind, but true long-term success will be tough to obtain. As Robert says, "you can have a negative purpose and accomplish a lot...but it will not include joy and fulfillment"For any leader, you manage the conversation or someone else will. The conversations that take place will dictate the culture within your company and if you're not the leader taking control, everything can go the wrong way at a rapid pace______________________Click here for complete show notesEstablishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com______________________What You'll Discover On Episode 166 of Evolution of Brand:Robert shares his story and how his brand has evolved over the yearsHow did Robert break into radio...at the age of 10?!How Robert built a wildly successful brand....and how it all came tumbling downWhat can happen if you fail to put emphasis on growing and developing a personal brand?If you are removed from being a face within your brand, will your team see you differently?How Robert overcame the failures and made necessary changes in his business and professional lifeHow to "walk your talk"What happens when leaders don't deal with an employee acting negativelyIs the art of having a difficult conversation getting lost?FACT: Your lack of dealing with problem employees or problems in general is being viewed AND talked about by othersThe first step you need to take to put more emphasis on your personal brandLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:Regardless whether you're building your personal brand, a lifestyle brand, a corporate brand, or any other type of brand you can think of, your story will be a driving force that puts you on the map and gives the right people a reason to resonate with you. Don't be afraid to tap into your authenticity and share that story with the volume turned all the way up!Are you surrounding yourself with people who elevate you or people who bring you down? Be aware of who you surround yourself with and be sure your inner circle has your best interest at heart. As the great Jim Rohn once said, "You're the average of the five people you spend the most time with"Don't overcomplicate your story to the point that it stops being a story and it becomes a sales pitch. Sticking to the authenticity of your story will help you keep things succinct and do what it needs to push your brand forward______________________Click here for complete show notesEstablishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com______________________What You'll Discover On Episode 165 of Evolution of Brand:The differences between personal brands, lifestyle brands, and corporate brandsWhat does brand mean to you?Why you can't jump into marketing until your branding message is dialed inWhat made branding an attractive career choice for Don?A look at some personal brand mistakes (the Ja Morant story)What NOT to do as you develop a personal brandHow an inner circle member can potentially damage your brand (the Lonzo Ball story)The difference between core friends and mentorsIs social media still "social?"How to define and tell your authentic storyAn inside look at Tranquility DriveLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:One of the most important aspects of leveraging social media to build your personal brand is being in front of people on a consistent basis. They see your face every day and when they do, it keeps you front of mind when they're looking to make a buying decision in your field of expertiseYour content strategy, regardless of what it is, requires CONSISTENT EFFORT. You can't try something for a couple months and say it doesn't work. You need to pour ample time (well over a year) into a platform on a consistent basis before you can make claims that it "doesn't work for you"The excuses you may have for not posting on social media, starting a podcast, building a brand, whatever it may be...they may stem from some deep-seated issues you don't even realize are present. You need to make your initiatives a priority so you follow through with consistency. As the title of this episode states, "there's never a good excuse for not getting started"______________________Click here for complete show notesEstablishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com______________________What You'll Discover In Episode 164 of Evolution of Brand:Does education get overvalued AND undervalued in today's world?Laura shares how her brand has evolved over the yearsHow Laura has leveraged personal branding in the real estate industry and how she teaches other agents to do it betterThe role social media plays in building your personal brandWhy showcasing your expertise about your industry is not giving away trade secretsHow much consistent time you need to put into making a content strategy workWhy you can't try to eat the elephant in one biteWhere do the excuses that prevent you from taking action stem from?How to best manage your social media posting strategies without overwhelming yourselfLaura's recommended first step for emphasizing your personal brandLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:There is a difference between customer service and customer experience. A customer experience is any time that a customer interacts with your brand at any point (call center, brick and mortar shop, 1:1, billboard, social media, podcasts, etc). Customer service is a part of the overall experience a customer has with your brand"There's only one thing worse than being talked about...and that's not being talked about." --- Oscar Wilde | This means you need to be out in the world talking about your brand and talking about what you do. You have to be consistent in this effort and continue pushing if you expect good things to happenNo matter what industry you're in, you're dealing with people. You have different experiences that are based on how you act as an individual. This drives decision-making on an emotional and psychological level ______________________Click here for complete show notesEstablishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com______________________What You'll Discover In Episode 163 of Evolution of Brand:Is there a separation between customer service and customer experience?Colin shares how his brand has evolved over the yearsHow Colin built his LinkedIn following AND email subscriber list to 6-digits (and counting)The reason you have to put in consistent effort even when you don't see results immediatelyHow the podcast platform has impacted Colin's personal brand growth and developmentHow to build a strong experience that build loyalty with your customer baseThe four components you need to understand to build a memorable experience within your brandHas customer service fallen off a cliff in today's world?A great example of building a customer experience (shout out to Canva)How does subjectiveness factor into customer experience?The best place to start if you want to emphasize customer experience to a larger degreeLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:The content can serve as a strong foundation for your personal brand and have an impact whether you're working for yourself or someone else. Showcasing passion and advanced knowledge of your expertise will attract people to you, thus giving you opportunities to grow no matter what your working structure looks likePeople are not going to pay you what you're worth. They're only going to pay you what they think you're worth. And based on the content you're sharing, you have the ability to control what people think of you. YOU are your greatest assetInjecting some of your personal story into your LinkedIn profiles will help you stand out and allow those who discover your profile resonate with you on a human level. Clearly, LinkedIn is a professional network...but if you try to make your profile too "squeaky clean," it can lack authenticity and not attract people to your personal brand the way you hope______________________Click here for complete show notesToo many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com______________________What You'll Discover In Episode 162 of Evolution of Brand:Chellie shares how her professional brand has evolved over the yearsHow content positions you as a thought leader and grows your personal brandWhy personal branding leads to repeat businessChellie breaks down her definition of a personal brandWhy everything does not need to make it on to the InternetSome ninja strategies for building your personal brandWhy imperfection is attractive...especially when it's authenticWhat is the high-value real estate on your LinkedIn profile?Why you need to inject some of your authentic personality into your LinkedIn profileLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:Your personal brand allows you to showcase who you are, what your values are, and that you are a good person. It goes further than just having a service to offer. It allows people to dig deeper into you to get a true feel of the human side, thus allowing trust to growThe lines between personal brand and business brand have been blurred in today's digital landscape. Sometimes professionals take things too far, to a point where their content comes off as narcissistic. Of course you want to talk about yourself, but there's a limit...and ultimately, your message needs to relate to those who consume it. Overall, your professional brand IS your personal brand and it's important to strike a healthy balance that gives your audience ways to get to know youSharing small pieces of your blueprint in chunks will give people tremendous insight into whether your offerings can help people achieve the transformation they seek. If you keep everything held tightly, people will feel you're not sincere and may choose to ignore your message altogether______________________Click here for complete show notesToo many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com______________________What You'll Discover In Episode 161 of Evolution of Brand:Angela shares how her brand has evolved over the years and how she earned the nickname "The Arsonist"How Angela helped speakers make critical adjustments to their approach during COVID-19Why personal branding is a vital marketing tool all professionals need to lean intoThe power of community in today's business worldHow your personal brand will be a driving force to help others fall in love with what you're doingHow to strike a balance between professional and personal sharing/posting on social mediaWhat can you gain by sharing small chunks of your business blueprint?Establishing thought leadership through podcast guest appearancesLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:So many resources get wasted when you don't implement and execute an effective marketing strategy for your brand, the most prevalent of those resources being time. If you get wrapped up in FOMO and feel you need to build a presence at every corner of the digital space in spite of your bandwidth, your attention gets divided you end up costing yourself opportunities Your strategy serves as your foundation. If you try to build your brand with no foundation, everything will inevitably fall apart and crumble. Addressing your strategy from the onset of your efforts will allow you to grow systematically and make key changes and pivots when needed, not just on a whimMarketing strategies are subjective. You cannot carbon copy a competitor or someone else in your industry and expect the exact same results. Your strategy needs to be akin to your beliefs, philosophies, and unique selling proposition. There may be elements you can emulate from others, but your strategy needs to speak to your uniqueness and why your brand is the one people should trust______________________Click here for complete show notesToo many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com______________________What You'll Discover In Episode 160 of Evolution of Brand:Brooke shares how her brand has evolved over the yearsThe biggest resource you waste when you don't have a sound marketing strategy in placeWhy you can't let FOMO drive your decisions to build a marketing strategyWhy there's a strategy gap for many small and medium-sized businesses and brandsThe difference between a marketing strategy and "random acts of marketing"What you need to focus on from the very beginning to ensure your strategy is soundWhy you can't apply a cookie-cutter approach to marketing strategy and try to carbon copy what others in your space are doingDo brands give away too much of their strategy based on the content they share?How thinking and working collaboratively can change the worldHow many customers can your business truly serve (do you have a sustainable growth plan?)Tips and strategies for building and implementing a repeatable marketing strategyLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:Press release strategy has evolved. It's hard for releases to get traction if they don't contain stories and are too focused on facts. Journalists love to tell a good story and if your press release stands out in this regard, it's more likely to get picked up by more outlets, thus amplifying your exposure across the web and beyondDue to the rapid pace of news hitting the wires today, investigative journalism simply isn't what it once was. While most journalists will fact check to ensure they're not reporting "fake news" (most, not all), they aren't digging as deep as they did in the past to uncover all the details of a story. In that spirit, the more details you can provide, the better. AND it will allow you to control the narrative to some degree as wellBuilding relationships with local journalists is a phenomenal way to grow your brand and get your message spread when you need it. Position yourself as a resource with local outlets that journalists can turn to for news and information about your industry. This will keep you front of mind when you have news about your brand that needs spread + position you as an expert in your space ______________________Click here for complete show notesToo many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com______________________What You'll Discover In Episode 159 of Evolution of Brand:Mickie shares how he dodged the dot com bubble burst and how his brand has evolved over the yearsWhere people are missing the mark with press releases (to the tune of 95% of releases getting ignored)The impact of storytelling in today's press releasesDoes storytelling go "against the grain" when it comes to the traditional approach to press releases?How to leverage authenticity with press releases and building your releases around your Unique Selling Proposition (USP)Why journalists don't have the time to investigate potential stories as deeply as they did in years pastHow to control the narrative with a more impactful press releaseThe best ways to leverage surveys and studies to gain momentum for your brand AND build better press releasesHow to leverage local media to enhance visibilityHow podcast guesting has helped Mickie build his brand and get in front of the right peopleLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:One of the best ways to gauge success on social media is not through hearts, likes, retweets, etc with complete strangers, but rather how your loyal community interacts and engages with your content. If they've been part of your efforts for years, there's a higher likelihood they'll see your content and, as long as it's quality, they'll do their part to engage with it and propel your efforts forwardIf you produce a piece of content that gets solid engagement, DOUBLE DOWN on creating content in the same vain. Don't try to do something new when your audience is telling you THIS is the kind of content they get value fromWhen it comes to your overall social media approach, 1) put your attention on one network where your target audience is playing AND you enjoy creating content, master it, THEN focus on bringing another network into your fold, and 2) make every effort you can to get your social media audience on to your email list so you don't run the risk of losing them if algorithms change______________________Click here for complete show notesToo many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com______________________What You'll Discover In Episode 158 of Evolution of Brand:Shaily shares how her brand (and her personal brand) has evolved over the yearsHow to stay relevant in today's crowded social media climateA great tip for determining success regarding your social media reachWhat is the "TikTok-ification" of social media and what does it mean for your approach to leveraging social platforms?The importance of hooks and why they're better than using someone's nameThe biggest evolution in social media in the last five years and where brands are missing the mark with their effortsBuilding content that gets engagement, then doubling down on that content versus trying something differentHow to maximize your time on LinkedInWhat you should be focused on when it comes to content creation and postingA great tip for social media and SEO impactHow to handle social media management when you're a solopreneurThe impact of positive reinforcement on social mediaJason and Shaily share some poker storiesLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:Learning as a child is a much different experience than learning as an adult because children haven't developed any frames of reference. There's a lot of wonder and so many things are new. As an adult, not only do you have certain tendencies and frames of reference, but you also develop certain habits and those habits can be incredibly difficult to break, even if you know you want to change course and lean into something newData is everywhere. Everything you look at is data. Planning a trip, considering a major purchase and doing research, watching the news...all of these entities are putting data in front of you. It's not just numbers and spreadsheets...it's evidence and information and data literacy is the ability to fully understand what the data is telling you so you can make a decisionWhen it comes to data literacy, QUESTION EVERYTHING (politely). Asking questions will lead to learning more about how data and information is compiled and, therefore, lead to more well-informed decisions and a stronger understanding of the data itself______________________Click here for complete show notesToo many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com______________________What You'll Discover In Episode 157 of Evolution of Brand:Kevin shares how he and his brand has evolved over the yearsMajor differences and parallels between learning as a child versus learning as an adultThe enormous task of changing a habit that's been built over the course of a lifetimeThe backwards bicycle experiment Kevin shares - watch hereWhat is data literacy and why is it much more than just reading charts?How to look at data in a logical way so it helps you grow your personal and professional brandHow marketing impacts data and vice versaThe subjective nature of advertisements and data How to utilize data literacy and put it to work in your brand building effortsSigns of oncoming burnout and how to avoid a complete meltdownHow much stimuli you see throughout the dayThe first step to take if you feel burnout creeping up on youLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:When you understand how the human brain works and what a person wants to accomplish, you will gain a much clearer understanding of how respect works. If you can authentically put someone in the limelight and make them feel like a rockstar, you will gain a brand advocate for lifeIf you remove the human element of conversation from all your practices, you will lose so much in regards to connection and understanding. Having a conversation and letting things play out through that conversation is the ultimate way to discover breakthroughs that can literally change everything you're doingThere may be thousands of people or brands who do what you do...but NO ONE does it like you. When you develop that mindset, you'll realize there's no competition and your authenticity will allow you to impact the right people______________________Click here for complete show notesToo many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com_______________________What You'll Discover In Episode 156 of Evolution of Brand:The value of respecting others and the impact it has on personal brandHow much of an impact can a hand-written letter have in 2023?Why breakthroughs are found in conversation, not it text and DMsThere's enough out there for all of us to succeed...support one another, don't try to push someone down!There's no competition when you realize your approach is unique and no one else can do it like youWhy are you trying to fake it? It's too much work!An up-close look at the 10,000 hour ruleDebunking the myth of needing fame to succeedLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:Allowing your team to amplify their personal brand and aligning them with work that fits their skill set will lead to better results than giving someone a fancy job title or job description. Tapping into someone's authentic story and letting their creativity shine will make someone happy to bring the most effort to their work each and every dayWhen you're showing up your unapologetic self, your external reality changes. That authenticity will bleed into everything you do and have a significant impact on everyone you encounter, thus leading to more positive relationships and substantial growthCommercializing a personal brand means you're taking all the inventory that makes up said personal brand - all the accumulated knowledge, mindset, skill set, authenticity, methods, strategy, etc - and converting it into a solution that can bring transformation to a person's life. That's where the dollars are!______________________Click here for complete show notesToo many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com_______________________What You'll Discover In Episode 155 of Evolution of Brand:Mary shares how her brand has evolved throughout the yearsHow Mary shed job titles for her employees at her company and, instead, pushed each employee to showcase their personal brandOne of the biggest keys to personal brand that often gets confusedThe impact of showing up as your unapologetic selfWhat is the difference between building a brand and defining a brand?The importance of commercializing your personal brand and how to make it happenWhat separates influencers from those building an authentic, undeniable personal brand?How to convert your accumulated knowledge, strategies, etc into a solution that solves problemsWhat is the first step to commercializing your personal brand?What you need to consider before you take steps towards lead generationLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:You are your best version when you show up as your authentic self. When you try to put on a facade and lack clarity on who you are, it can lead to misery, broken relationships and a severe lack of resultsWhen you try to fake your authenticity, you attract the wrong people into your circle. Many people have deep-seated reasons for wanting to fit in that stem back as far as childhood. But in reality, not showing up as yourself means you're surrounding yourself with people who don't truly resonate with your authenticity, which leads to a false personal brand that can't establish you as the thought leader you wish to beWhen you do fully embody your authentic story and brand, it allows you to bring people up to your level. You have an air of confidence in yourself that's coming from an authentic source, making you much more attractive to those you encounter______________________Click here for complete show notesToo many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com_______________________What You'll Discover In Episode 154 of Evolution of Brand:JM shares how his brand has evolved over the yearsWhy what you may regret the most in life are the things you didn't try...How JM's current brand efforts stemmed from an idea first penned over 20 years ago (a true testament to tapping into your authentic story)The key differences in leadership styles between Aaron Rodgers and Patrick MahomesWhat is the Show Up As You philosophy and how does it fuel next-level success?Why people put on "masks" and move away from their authentic selfUnderstanding when a person comes into your life for a reason, a season, or a lifetimeThree common traits high-performing leaders need to possess to elevate others to their levelAre we slowly, but surely losing the ability to have difficult conversations in today's personal and professional world?Why the hardest conversation exists withinWhere your focus needs to be to show up as yourself and the leader you were meant to beLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:The practices of being with yourself require a level of slowing down and stillness that our current model for working doesn't allow time for. Part of conscious leadership is setting boundaries for yourself and not taking on projects, assignments, etc. you know you can't handleConscious leadership starts with getting clear on who you are, what's your purpose, and being an impactful self-leader that build an inner culture of dignity and love. By cultivating self-awareness, we can bring that awareness to how we help othersBy being a conscious leader, you attract the right people to your brand. It eliminates a fear of rejection or a need to "people please" and allows you surround yourself with people who serve your purpose______________________Click here for complete show notesToo many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com_______________________What You'll Discover In Episode 153 of Evolution of Brand:Nicole shares how her brand has evolved, as well as a major decision she made that many people would struggle passing upComplacency is a killer and why you need to continuously push to stretch your capacitiesThe importance of setting boundaries and not taking on too muchThe definition of conscious leadership and the impact it has on personal brandingHow to lead with authenticity and integrityHow proceeding in leadership in a misaligned way can lead to burnout and toxicityCan conscious leadership help you rebound from burnout?The first step you need to take in order to put more emphasis on conscious leadershipLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:When it comes to striking out on your own and forging your own path, you have to steal a page from Nike's playbook and JUST DO IT. Nothing can be accomplished unless you jump in fully, make some mistakes, make adjustments, and find the best way to proceedOne of the great elements of podcasting is that it will allow you to break out of your shell and gain confidence. As you continue to create content and have powerful conversations, you polish clear communication and active listening skills that will transcend podcasting and serve you in all aspects of your life, both professionally and personallyPodcasting provides an extensive list of benefits to help your brand-building efforts, including but not limited to audio and video content, transcribed audio that can be used for social media and blogs, and, most importantly, relationships with like-minded professionals that can lead to endless possibilities______________________Click here for complete show notesToo many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com_______________________What You'll Discover In Episode 152 of Evolution of Brand:Tori shares why she left the corporate world and how her brand has evolvedThe biggest challenge Tori faced making the transition from the corporate world to entrepreneurshipThe beauty of origin stories for driven entrepreneurs taking the leap of faithWhy you need to stay committed to your goals and continue to put in the work to get betterHow podcasting helps you polish skills that will serve you in all areas of your lifeWhat Tori did to build her personal brand as she entered the entrepreneurial spaceUnderstanding why it's important to realize you're communicating with other humans, regardless of the mode of technology you use to connectHow being the face of your business will establish your personal brand and help people associate with youHow Tori has built her brand with podcasting and tips so you can do the sameElements of podcasting that help brand-building initiativesAn inside look at Tori's Podcast Accelerator MastermindThe first step you need to take to leverage podcasting for your brandLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:Authentic stories are at the root of your success because they define who you are, where you've been, and what you can become. When people hear your story and resonate with your experiences, they'll gravitate to you, thus opening up new opportunities for growth and successIf you never set your intentions at the beginning of your career, you'll end up aimlessly going wherever life takes you. Habits set in and you fall into a comfort zone, keeping yourself from tapping into and unleashing your full potentialBuilding your personal brand is important whether you work for yourself or for a corporation. Your knowledge and skill set will serve as a valuable asset regardless of where your income originates. In addition, your personal brand will help you make pivots and shifts as your career path unfolds______________________Click here for complete show notesToo many people are overcomplicating podcast guesting. If you're leveraging podcast guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com_______________________What You'll Discover In Episode 151 of Evolution of Brand:Karin shares the creative process behind her book The Ins & Outs of My Vagina: A Penetrating MemoirWhy being inauthentic will cost you opportunities in your professional AND personal lifeWhy authentic stories are so relatable to the right peopleKarin explains how she reinvented her life and went from workaholic to balanced entrepreneur and coachThe magic that can happen when you accentuate the positives and establish the proper mindsetWhy so many people run from happiness and run towards what keeps them locked in a comfort zoneThe main reason it's so important to be authentic versus grabbing tightly to trendsWhy you need to understand your authenticity to build an impactful personal brandKarin shares her 3-step process for building an authentic personal brandWhy you can't give up "five minutes before the miracle"The first thing you need to do to build your personal brand and put your authentic story out thereLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Greetings and salutations, EoB Mafia!If you've been listening to Evolution of Brand since the beginning, you've most likely heard me say that in life, everything evolves.And this podcast is no different.In this bonus episode of Evolution of Brand, I'm sharing what the future holds for this podcast and what's in store for you as a loyal member of the #eobmafia.Join me on YouTubeLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:Not necessarily related to the business focus of this episode, but if you ever have a premonition about needing to connect and/or spend time with a loved one, don't ignore it. You never know if it'll be your last chance to do so. The first few minutes of this conversation will reveal whyAs this episode goes live, it's 2023. The world has changed and it's time to accept the fact that good business can be done in profound ways in a virtual setting. Many professionals work with others having never met in person. The pandemic normalized a world of maximizing resources and connections and leveraging virtual relationshipsWhile the aesthetics of a website do play a role, it's important to realize that even the ugliest of websites can still generate sales IF the messaging is on point. If your messaging doesn't speak to the right audience or guide people on a journey that leads them to the final result you're seeking, even the most well-designed, attractive websites can be thrown out the window______________________Click here for complete show notesIt's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com_______________________What You'll Discover In Episode 150 of Evolution of Brand:Yanique shares how her brand has evolved, as well as a story that changed the course of her life, both personally and professionallyThe digital strategies and platforms that have helped Yanique take her brand to the next levelHow the COVID-19 pandemic normalized doing business virtually and why that approach will continue to thrive going forwardThe best ways to attract website visitors, as well as keep them thereWhy your website is irrelevant if you don't TELL PEOPLE ABOUT IT!The importance of messaging and why even the ugliest websites will generate sales despite ugly aestheticsWhy your website needs to solve problems and provide transformationAn example of an UGLY website that generates sales all day, every dayWhy your website needs to give visitors the ability to take action in the most convenient of waysA new way to look at designer's in today's digital space - designing for sales instead of aestheticsLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!