Building Freedom Podcast

4 Level Coach

This Elite Podcast is designed for Builders and Remodelers to become Business Savvy Entrepreneurs as they evolve from working IN to ON the business. Every Episode focuses on one of the BIG 5 Challenges: Time, Money, Teams, Systems or the Acquisition Machine of Marketing & Sales, along with 10 Reasons why Builders & Remodelers fail to Grow. If you are grappling with mastering any of the BIG 5 or the 10 reasons, you’ll want to tune in.

Led by, Randy Stanbury, a two-time #1 Amazon Bestselling Author, Speaker and Coach, who shares insights gathered from his 29 years as a Serial Entrepreneur, from startups to exiting with industry high multiples. With stake in several Building & Remodeling businesses across the country, Randy has become a leading Growth & Scalability expert in the industry. He’s also the founder of 4 Level Coach, the Premier Coaching Program for Builders and Remodelers seeking the “Ultimate Freedom of Time & Money”. Implementing these insights and strategies correctly might just surprise you by creating a well oiled business machine!

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Episodes

12 Essential Steps to Master the Estimator Role
5d ago
12 Essential Steps to Master the Estimator Role
In this episode of the Building Freedom podcast, host Randy Stanbury, founder of 4 Level Coach, delves into one of the most time-consuming and crucial roles in the construction business: the estimator. He explores the roles and responsibilities of an estimator, emphasizing the importance of clearly defining these before hiring and how a well-defined role can help free up your time to focus on growing your business. He walks through a templated guide outlining 12 key points every estimator's role should include, from project analysis to post-project review, ensuring a comprehensive and efficient estimating process.Whether you're an owner currently handling estimating yourself, planning to hire an estimator, or looking to improve your current process, this episode will guide you toward creating more accurate, profitable estimates to help grow and scale your business.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach
Vision-Driven Leadership: Empowering Teams and Driving Results with Joshua McMahon (Part 2)
Sep 27 2024
Vision-Driven Leadership: Empowering Teams and Driving Results with Joshua McMahon (Part 2)
In this episode of Building Freedom, Randy Stanbury, founder of 4 Level Coach, resumes his conversation with Joshua McMahon, Vice President of Bramante Homes, for part two of their discussion on leadership, team building, and vision. Drawing on real-world experiences, they highlight the value of empowering teams to handle challenges, strengthening leadership skills, and building confidence through mentorship and development.With constant demands pulling you in different directions, knowing how to focus on what truly matters is key to long-term success. They discuss aligning daily tasks with your vision, avoiding the pitfalls of people-pleasing, and setting boundaries to minimize distractions. Discover why time-blocking, clear communication, and conflict resolution are game-changers, and how patience can be your secret to sustainable growth. They also explore how freeing up just 20 hours a week can multiply your productivity, profit, and overall lifestyle.Whether you're an entrepreneur or a leader in an organization, this conversation offers valuable tools to bring back to your team and inspire growth.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach
Vision-Driven Leadership: Empowering Teams and Driving Results with Joshua McMahon (Part 1)
Sep 20 2024
Vision-Driven Leadership: Empowering Teams and Driving Results with Joshua McMahon (Part 1)
In this episode of the Building Freedom podcast, Randy welcomes Joshua McMahon, Vice President at Bramante Homes, to dive deep into leadership, communication, and building high-performing teams. They discuss the importance of having a clear vision, how it guides decision-making and team alignment, and why communication is crucial for success. Joshua shares insights on how he motivates his team by aligning their personal goals with company objectives and emphasizes the role of challenging, ambitious goals in retaining top talent. Tune in for a conversation packed with practical strategies for leaders looking to inspire their teams and drive results.With over 20 years of experience in the construction industry, Joshua McMahon has witnessed firsthand the unique challenges professionals face in their careers. His focus has always been on helping others develop strong leadership skills, enhance communication, and gain a solid understanding of project management.He is passionate about guiding individuals in their career growth, whether they’re just starting out, building mid-career momentum, or navigating the complexities of executive roles. He believes that everyone has the potential to succeed and is committed to helping them unlock that potential.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers.If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach
15 Ways to Generate Organic Leads
Sep 6 2024
15 Ways to Generate Organic Leads
In this episode of the Building Freedom podcast, host Randy Stanbury, founder of 4 Level Coach, explores the vital topic of organic lead generation for Builders and Remodelers. He provides practical steps to drive organic traffic and reduce acquisition costs, including strategies like optimizing Google My Business, creating high-quality content, and leveraging social media for credibility and trust.Randy also highlights the importance of expanding beyond word-of-mouth marketing and how a solid referral system can lower your cost per acquisition. He discusses how tools like webinars, video content, and strategic partnerships with architects and realtors can further lower acquisition costs. Tune in for 15 actionable tips to lay a solid foundation for long-term growth and consistency!If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach
Mastering Project Management: Essential Training Strategies for Success
Aug 2 2024
Mastering Project Management: Essential Training Strategies for Success
In this episode of The Building Freedom podcast, Randy discusses the essential aspects of project management training. This training isn't just for project managers, but also for site supervisors, project coordinators, and others depending on your organizational roles and responsibilities.He’ll explore a four-week training plan that includes onboarding, software proficiency, communication strategies, and the creation of SOPs. Additionally, he discusses the significance of having a robust scorecard system to track progress and identify areas for improvement.Randy will also discuss the value of software training, including certification programs like JobTread’s, and highlight the significance of creating and using scorecards to track progress and areas for improvement. Tune in to learn how to build a robust training system that ensures your project managers are well-equipped to drive your projects to success.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach
Identifying Multipliers vs. Subtractors On Your Team
Jul 22 2024
Identifying Multipliers vs. Subtractors On Your Team
In this episode of The Building Freedom podcast, Randy delves into a crucial topic for any business: evaluating our team members. Whether you're leading a team now or looking to build one for the future, understanding the dynamics of your team is essential to achieving your goals. Throughout the episode Randy explains the distinction between A players and C players. ‘A’ players are the multipliers—they not only excel in their roles but also enhance productivity, profits, and the overall success of the business. On the flip side, C players are the subtractors—they drain resources, hinder progress, and create challenges for the team.Join Randy as he navigates through the employee evaluator tool, examining real-world scenarios and strategies to identify and cultivate 'A' players within your organization. Learn how to empower your team, drive efficiency, and ultimately, propel your business towards sustainable growth and success. Whether you're an entrepreneur, manager, or aspiring leader, this episode offers valuable insights into building and nurturing high-performing teams. Tune in now and take your team to the next level!If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach
A Builders Guide to Converting High-Quality Leads (feat. Rick Storlie - Builder Lead Converter)
Jun 28 2024
A Builders Guide to Converting High-Quality Leads (feat. Rick Storlie - Builder Lead Converter)
In this episode of the Building Freedom podcast, Randy welcomes Rick Storlie from Builder Lead Converter to discuss the challenges builders face in generating quality leads. Rick shares insights into developing high-quality leads and the importance of trust and value in the builder-client relationship. He emphasizes the need for a well-structured marketing system that nurtures potential clients through detailed information, tailored content, and strategic engagement. Join Randy & Rick as they delve into effective strategies for builders to enhance lead quality and conversion rates.Builder Lead Converter attracts, captures, & converts high-quality leads for builders so they can pick and choose their clients and jobs. Their Mission is to double the productivity of New Home & Remodeling salespeople by providing them with a Perfect Sales Assistant!Request your FREE Website Audit with Builder Lead Converter ($1,000 value): https://www.builderleadconverter.com/audit/Learn…Why Your website isn’t ATTRACTING more LeadsWhat you can do to increase website Lead CAPTURE up to 200%How to CONVERT new & old Leads into AppointmentsIf you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach
Leveraging Technology for Efficiency (feat. Jennifer Castenson - Buildxact)
Jun 21 2024
Leveraging Technology for Efficiency (feat. Jennifer Castenson - Buildxact)
In this episode of the Building Freedom podcast, Randy welcomes Jennifer Castenson, Vice President of Ambassador and Partner Programs at BuildXact. Jennifer shares her journey from Zonda Media to BuildXact, highlighting her role in developing construction project management software that boosts efficiency for custom home builders and remodelers. They discuss the importance of leveraging technology in the construction industry, touching on trends like energy retrofits, generative AI, and 3D visualization tools. Jennifer also emphasizes the unique features of BuildXact, such as its comprehensive capabilities and dealer connectivity, which streamline project management and estimation processes. Tune in to learn how embracing technology can revolutionize your construction business.Jennifer Castenson currently serves as the vice president of ambassador and industry partner programs at Buildxact. In this role, she provides leadership and collaboration across the various verticals involved in custom homebuilding and remodeling and the industry stakeholders involved in order to guide relevant product solutions. Previously, Castenson served as the vice president of programming at national media and data group Zonda. Castenson also serves as contributing writer to Forbes, reporting on innovative solutions in the built environment.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach
Creating a Marketing Machine for Sustainable Growth (feat. Brian Javeline - MyOnlineToolbox)
Jun 7 2024
Creating a Marketing Machine for Sustainable Growth (feat. Brian Javeline - MyOnlineToolbox)
In this episode of The Building Freedom podcast, Randy welcomes Brian Javeline, President & Co-founder of MyOnlineToolbox. They discuss essential strategies for scaling your home building or remodeling business through effective marketing. Learn how to generate consistent leads, the importance of branding, and the role of your website in building a sustainable marketing machine. Discover actionable tips on enhancing your Google reviews and leveraging social media to maximize your online presence. Brian Javeline is a serial entrepreneur creating four businesses ground up over thirty years. Brian created MyOnlineToolbox in 2006, an industry leader for online marketing education, strategy plans through implementation.  Recently MyOnlineToolbox was awarded a Top 6 of 100 Products & Services for the industry.  The company helps many contractors take marketing to a new level.   Brian actively speaks and writes on all facets of online marketing.    If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach
The Power of Systemization (feat. Jon Engquist - Subtrak)
Apr 22 2024
The Power of Systemization (feat. Jon Engquist - Subtrak)
In this episode of The Building Freedom podcast, Randy welcomes Jon Engquist, the mastermind behind Subtrak, a game-changing SOP software designed for contractors. Learn how Subtrak simplifies systemization, delegates tasks, and fosters accountability, empowering contractors to scale and succeed. Don't miss this transformative episode—visit Subtrak.com to schedule your demo and elevate your contracting business today!Jon Engquist is a third-generation roofing contractor, former co-owner of Andy’s Roofing Co. Inc. and the current founder and CEO of Subtrak. Jon brings over 15 years of industry leadership experience to the forefront of construction technology. His deep-rooted knowledge of construction operations and ownership laid the foundation for Subtrak, a SaaS solution designed to help contractors systemize their business by streamlining SOP documentation and automated task management.Recognizing the challenges in standardizing operations within the construction sector, Jon developed Subtrak to enhance efficiency, accountability, and business growth. His practical approach to problem-solving reflects his extensive background in roofing and construction, aiming to simplify project management and improve project team coordination.Jon's work with Subtrak is driven by his commitment to the construction industry's advancement and his belief in leveraging technology to facilitate business systemization, making it easier for contractors to manage, onboard, and train employees efficiently.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach
Building Trust and Growth: Digital Strategies for Home Builders (feat. Greg Bray - Blue Tangerine)
Mar 25 2024
Building Trust and Growth: Digital Strategies for Home Builders (feat. Greg Bray - Blue Tangerine)
In this episode of The Building Freedom podcast, Randy welcomes Greg Bray, President of Blue Tangerine to discuss the intricate world of digital marketing and website development tailored specifically for home builders. In this insightful podcast, they explore how Blue Tangerine, a leading agency in the field, crafts sales-generating websites and implements effective digital marketing strategies to drive traffic and generate leads. From building trust through website design to optimizing lead capture processes, Randy and Greg discuss the critical components of a successful online presence for home builders. They emphasize the importance of education, trust-building, and strategic planning in creating a well-oiled marketing machine that consistently delivers results. Tune in to gain valuable insights and practical tips for elevating your home building business in the digital age.Greg Bray is the President of Blue Tangerine, a digital marketing and website development agency that believes every home builder deserves a sales-generating website. Greg began developing home builder websites in 2000 and has been hooked ever since. The tools have matured since that time, but one thing hasn’t changed: the goal to grow sales!Greg enjoys teaching the techniques and skills that he’s learned. He can explain complex technical topics in easy-to-understand language. He has presented at the International Builders; Show (IBS), the Southeast Building Conference, the Best Home Building Practices Summit, the New Home Sales and Management Retreat, as well as other webinars and events. He is proud to be the founder and co-host of the Home Builder Digital Marketing Podcast and Summit.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach
The 3 Pillars of a Successful Ad Campaign (feat. Matt Thibeau - Savant Marketing)
Feb 6 2024
The 3 Pillars of a Successful Ad Campaign (feat. Matt Thibeau - Savant Marketing)
In this episode of The Building Freedom podcast, Randy welcomes Matt Thibeau, Founder of Savant Marketing to discuss the 3 pillars of a successful ad campaign. He stresses the importance of niche targeting, crafting compelling offers, and utilizing platforms like Facebook Ads and Google Business Listings to attract qualified leads. Matt also discusses strategies for generating reviews from past clients, optimizing the appointment setting process, and managing leads efficiently. He underscores the significance of refining strategies to scale and grow a business successfully.Matt Thibeau is one of the top digital marketing experts in the home improvement industry and CEO of Savant Marketing. He is known for helping contractors grow their business using Facebook and Google Ads.He is the author of Digital Marketing Secrets for Contractors, has been featured on Rogers TV, and is the founder of Renovation Contractor Success -- a private Facebook Community dedicated to helping contractors with their marketing and sales processes.Go to www.ContractorMarketingBook.com to download a FREE copy of Matt’s book!If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach
The Construction Management Software That Will Help You Grow & Scale (feat. Eric Fortenberry - JobTread)
Sep 12 2023
The Construction Management Software That Will Help You Grow & Scale (feat. Eric Fortenberry - JobTread)
In this episode of The Building Freedom podcast, Randy welcomes Eric Fortenberry, Founder and CEO of JobTread to discuss the construction management software and how it came to be!Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction estimating and project management software company, in 2019 after serving as CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes. After successfully implementing the platform, the company grew from $5 to $8 million in sales and increased their gross profit by 43%.JobTread has grown to help thousands of construction companies sell and manage billions of dollars in construction jobs. The company has been rated as the #1 Construction Management Software and the #1 Construction Estimating Software by Software Advice and GetApp. Other awards include #2 Software Product by ProRemodeler, High Performer by G2, and Capterra’s Shortlist.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://twitter.com/4LevelCoach/