Capability Amplifier

Mike Koenigs and Dan Sullivan

Join the eternally curious, interested, and interesting hosts, Mike Koenigs of the SuperPower Accelerator and Dan Sullivan of Strategic Coach®, to amplify your capabilities, value, status, and authority on the Capability Amplifier podcast. Ever episode focuses on a new mindset, shortcut or deep thinking exercise that will improve your performance and lifespan. Learn more at: https://www.CapabilityAmplifier.com

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Dan Sullivan’s Biggest Mistakes
Today
Dan Sullivan’s Biggest Mistakes
Today’s episode comes at the request of Mike and Dan’s friend and colleague, Darren Hardy. Darren is a great entrepreneurial pioneer and every now and again Mike has the good fortune of going out for long walks with him. (He wrote the books, “The Compound Effect” and “The Entrepreneurial Roller Coaster,” and for years, he was the editor-in-chief and publisher of SUCCESS Magazine.)Darren has interviewed some of the wisest and most fascinating people in the world who are also some of the most successful.So Mike said to Darren on their walk, “do you have any cool questions that I should ask Dan?” Man, did he come up with some doozies! You’ll not only learn how Dan thinks but you’ll walk away with some incredibly valuable information including how Dan dealt with the biggest challenges he faced in his business over the last two years.Pay attention to the KINDS of questions Mike asks Dan. It’s one of the great learning lessons today.We think you're going to be able to see yourself, your organization and your own personal growth in here, through the lens of another person. (That’s another big takeaway.) Key TakeawaysDan’s biggest mistake in the last two years. (03:04)The key lessons that Dan will take away from the past two years that he’ll carry on for the rest of his business life (07:36)The greatest lessons Dan learned that spurred the profitable growth of his company (20:57)One thing Dan’s done as a leader to move from good to great (29:53)Dan’s greatest failures as a leader and the lesson learned (30:19)A challenge Dan had this year that he didn’t see coming and how he resolved it (30:47)Additional Resources Learn more about Dan and Strategic Coach  Apply to work with Mike
Dan Sullivan’s Biggest Mistakes
Today
Dan Sullivan’s Biggest Mistakes
Today’s episode comes at the request of Mike and Dan’s friend and colleague, Darren Hardy. Darren is a great entrepreneurial pioneer and every now and again Mike has the good fortune of going out for long walks with him. (He wrote the books, “The Compound Effect” and “The Entrepreneurial Roller Coaster,” and for years, he was the editor-in-chief and publisher of SUCCESS Magazine.)Darren has interviewed some of the wisest and most fascinating people in the world who are also some of the most successful.So Mike said to Darren on their walk, “do you have any cool questions that I should ask Dan?” Man, did he come up with some doozies! You’ll not only learn how Dan thinks but you’ll walk away with some incredibly valuable information including how Dan dealt with the biggest challenges he faced in his business over the last two years.Pay attention to the KINDS of questions Mike asks Dan. It’s one of the great learning lessons today.We think you're going to be able to see yourself, your organization and your own personal growth in here, through the lens of another person. (That’s another big takeaway.) Key TakeawaysDan’s biggest mistake in the last two years. (03:04)The key lessons that Dan will take away from the past two years that he’ll carry on for the rest of his business life (07:36)The greatest lessons Dan learned that spurred the profitable growth of his company (20:57)One thing Dan’s done as a leader to move from good to great (29:53)Dan’s greatest failures as a leader and the lesson learned (30:19)A challenge Dan had this year that he didn’t see coming and how he resolved it (30:47)Additional Resources Learn more about Dan and Strategic Coach  Apply to work with Mike
Creative Compression
Aug 5 2022
Creative Compression
The Top 10 Creative Blockers and How To Solve ThemToday, Dan and Mike started to talk about The Top 10 Creative Blockers and How to Solve Them.But after really digging in, they came up with an idea called CREATIVE COMPRESSION which is, “how do you solve virtually any creative problem and get more done while staying in your unique ability all the time?”They ended up with a really useful set of questions you can ask yourself to solve virtually any problem either by yourself or in a group.Dan and Mike love this episode because every one of Mike's stories triggered a story that Dan had, and they were able to pull lessons from each one. It was like a ping pong match and bonus… they ended up with a lot more than 10!In fact, that ended up being #1: Start an interesting conversation and ask questions with a time limit.So… where do they get their inspiration and how do they get unstuck when they have creativity challenges?Let's dive into the rest of them. Get started by listening to the podcast.Key TakeawaysDan reveals his creative way of taking the stress out of deadlines. (03:34)Mike talks about one of his favorite creative breakouts working with paying clients. (07:50)Dan tells us about one of the creative solutions: “Create all projects as part of a growing process.” (10:12)Mike tells us about “Small container, short tail” (14:01)Dan’s theory: “It’s all about your thinking. Most people can’t think about their thinking.” (21:52)Additional ResourcesLearn more about Dan and Strategic Coach: to work with Mike:
How to Achieve Infinite Time & Money Freedom
Jul 29 2022
How to Achieve Infinite Time & Money Freedom
What does infinite freedom mean to you?For a lot of founders, it means selling their business and investing in passive income opportunities to achieve unlimited financial and time freedom.Mike knows that’s what motivates him… because why own a business if it doesn’t allow you freedom?Mike's special guest today is The Cash Flow King himself, Eric Francom. ( has a proven method for medical professionals to successfully boost profits, sell a practice, and make smart investments that work while you’re living the life you want.Coincidentally, his name “Francom” literally means “Free Man,” and helping others find the freedom he has is exactly what he does.Eric boosted his practice’s profits by finding new income streams, then selling his dental practice at its peak. This, combined with his unique investment strategy, helped him quadruple his NET worth in two years and it continues to grow today.In the same period of time, the investments he made also generated enough passive income to pay all of his bills and more. Now, he has the time to spend with his wife and children and the resources to do the things he loves.Before he made these strategic moves, his finances were strained, his relationships were tested, and his health was deteriorating.“I graduated dental school with a lot of student debt and took on even more business debt to open my practice. It was oppressive. I was so stressed, I threw up every morning.”Eric’s Infinite Freedom Formulas helped him turn it all around and live the lifestyle of his dreams.Learn all about the Infinite Freedom Formula by listening to the podcast.Key TakeawaysEric tells his story and how he got into this business (02:58)Eric’s direct deposits; PROOF that what he’s doing works! (10:16)Infinite Freedom Formula #1: Short term, high return investments (12:42)Infinite Freedom Formula #2: Invest in secure, short term cryptocurrency (15:16)Infinite Freedom Formula #3: Invest or consult + get equity in growing companies (18:11)Infinite Freedom Formula #4: Invest your tax dollars (22:25)Additional ResourcesLearn more about Eric and download your 2 Free Freedom Guides! to work with Eric to work with Mike
Top 10 Capabilities + Mindsets of Successful Entrepreneurs
Jun 30 2022
Top 10 Capabilities + Mindsets of Successful Entrepreneurs
Today, Dan and Mike create "The Top 10 Capabilities and Mindsets of a Successful Entrepreneur" — ON THE FLY.These are things that EVERY entrepreneur should have or develop.For over 40 years, Dan has coached many successful “Strategic Coach” members, thus developing a huge library of tools, and he’s noticed that there are certain capabilities that get founders further and faster.Mike has been in this business for over 30 years, observed a lot of the same issues, and developed his own bag of tricks to help entrepreneurs get to their next level.Today, they'll let you in on exactly what those capabilities are so you can see where you’re at in your entrepreneurial journey, and what skills you still might need to develop.Top 10 Capabilities + Mindsets of Successful EntrepreneursClarity of identity (understanding that entrepreneurialism will be your life)The ability to monetize an idea / being able to create valueThe freedom “TO” versus the freedom “FROM” mindsetGiving up comparisonConstantly measuring progressNever be a victim to negative newsTaking massive action, experimentation and iterationKnowing how to take advantage of luckCreating, inventing and using new technologyLife outside of work is as energizing as it is insideKey TakeawaysDan starts off the top 10 list describing number one (02:01)Mike talks about the 2 new books he’s reading on geopolitics and economics (10:49)Mike and Dan talk about measuring success (11:52)Mike and Dan discuss why Elon Musk is so successful (21:53)Mike and Dan reveal the last 2 capabilities (41:15)Additional ResourcesLearn how to work with Mike:
Being the Exponential Entrepreneur
Jun 10 2022
Being the Exponential Entrepreneur
Today you’re going to be given a ONCE in a lifetime opportunity. Something Mike has never done before and won’t be doing again anytime soon.Mike is talking with the one and only, Jay Abraham.Over the course of his career, Jay has had access to over a thousand industries, 7,000 sub industries and generated over a hundred billion dollars worth of growth for his businesses and his clients' businesses.He has this uncanny ability to see hidden and untapped potential in every business, and if Mike had one word to describe him, it would be maximized.But what would you do if you had Jay's brain for a full day?How could you use his brain, with all of his experience, to either invent a business, craft a marketing message or maximize profit in the business you already have?Mike speaks to a lot of founders and business owners, and most of them say they've reached a point where they'd like to get out of their current business. Either they've outgrown it or they're looking for their third or fourth act.One of the best things that those founders can do is either find a way to reposition their business so they can sell it for a lot more money, or they want to create something that involves a platform and work ON the business rather than IN it, so they can have a new level of freedom.Today, Jay and Mike are actually going to invent an offer to kickstart a business like that, where you get Jay's brain and THE OFFER IS REAL.You'll see them create it in real time. The perfect offer for the founder who wants to reinvent.If that’s you and you’re an action taker, let’s get started.Key TakeawaysMike tells us about one of his first marketing launches that produced one million dollars in 43 minutes! (04:53)Jay talks about what it’s like to work with him as an advisor (09:56)Jay gives us an example of a company he worked with that could have 10x’d their bottom line without increasing their top line (12:35)Mike talks about his team of “WHO’S” that will help any business succeed asap (16:33)Mike goes into detail about the offer and what you’ll get as a client if you qualify (57:22)Additional ResourcesApply to work with Mike and Jay: www.PaidForLife.com/Exp
The Simple, 4 Minute Body Scan That Could Save Your Life
May 18 2022
The Simple, 4 Minute Body Scan That Could Save Your Life
Have you ever lost someone you loved from a disease or illness?What would you give to have been able to detect or prevent it?According to the CDC, heart disease, cancer, and strokes killed 1,666,780 people in 2021 alone.If you or someone you love is over 40, there’s a 65% chance that one of you has a life threatening disease you don’t yet know about.But what if you could detect illnesses before you became symptomatic or it was too late?This week, Mike is talking to Steve Marler, and his technology could save your life or a loved one’s life.Over the past 11 years, Steve’s company, Advanced Body Scan has scanned over 65,000 people and saved countless lives.There are no needles, no dyes, and no invasive procedures. It's completely painless. You lay down on a comfortable bed for four minutes and a board-certified radiologist reviews your scan.If something shows up, the medical team talks to you immediately and makes direct introductions to doctors in their database.No more sitting around, waiting for weeks or months to get the treatment you need. As a cancer survivor, Mike knows exactly how frustrating this can be.Steve lost his mom to breast cancer several years ago and suffered incredible guilt wishing he could have done more. “I wouldn't wish that on anyone. There's nothing worse than watching someone you love dying,” says Steve.That’s why he founded Advanced Body Scan. He wants to stop this from happening to anyone else.Key TakeawaysHow and why Steve started Advance Body Scan (03:01)What a scan can detect and how it works (06:54)Mike's Cancer story and what could have happened (11:33)Bringing a Mastermind Group to an Advanced Body Scan Facility (30:54)How a body scan saved the lives of an asymptomatic husband and wife (31:44)Additional ResourcesLearn how to get your Body Scan here: more about Advanced Body Scan: Mike through www.CapabilityAmplifier.com to discuss doing a group or Mastermind trip to Advanced Body ScanLearn how to work with Mike:
The Great Lockdown & How to Enrich Your Mind through Collaborative Truths
Apr 25 2022
The Great Lockdown & How to Enrich Your Mind through Collaborative Truths
What happens when someone tells you something that defies your perspective?Can you learn and still politely disagree, or do you feel uncomfortable or upset? Do you take what’s good and discard the rest?Mike and Dan have learned that points of view are just that, “points of view,” and that their brains are richer on any topic if they get a lot of different points of view about those topics.If you are talking to 20 people, there will be 20 different points of view, and each of them will add to your understanding of the overall situation.What you get out of this practice are collaborative truths, the wisest truths.It’s also interesting, fun, and civil. So, are you ready to achieve greater wisdom?Listen to Mike and Dan sharing their points of view regarding The Great Lockdown, artificial intelligence-powered governments, automation killing white-collar jobs, and more.Key TakeawaysMike & Dan explain the background of this episode’s structure (00:00)Dan’s dual citizenship and how it adds value to his perspective (09:33)A perfect opportunity to create a crisis and gain power (16:03)The truck drivers’ movement and the symbolism behind (29:02)Mike’s main takeaways from the discussion (59:44)Collaborative truths are the wisest (01:12:44)Additional ResourcesJoin us at PaidForLife.com/Mastermind Learn more about MikeApply to work with Mike“Capability Amplifier” is a weekly podcast on all-things entrepreneurship, brought to you by Mike Koenigs and Dan Sullivan.
5 Best Crypto Investment Hacks for 2022
Apr 20 2022
5 Best Crypto Investment Hacks for 2022
Mike and his friend Brad Costanzo talk about their main crypto secrets. Brad Costanzo is an incredibly brilliant trader, marketer, serial entrepreneur, and host of the Bacon Wrapped Business podcast.Mike and Brad talk about their portfolios and go through many interesting aspects of the current crypto landscape, including:What to buyAltcoinsHow to safely store cryptocurrencyStakingCrypto & taxesAnd more…They even cover how the war between Russia and Ukraine and other global events (like Switzerland screwing its brand for life) are related to crypto.It doesn’t matter if you consider yourself more an investor than a trader or know too little about crypto; this is a conversation you shouldn’t miss. We want to see you there! So, please click the play button, and we’ll talk on the other side.Key TakeawaysMike & Brad talk about their portfolios and other trending coins (4:18)How to replace traditional banking (15:00)Altcoins and the LUNA ecosystem (17:27)Exodus Wallet and the weaponization of money (23:51)Staking in DeFi and earning interest (42:02)Crypto is a new form of trust (50:59)Additional ResourcesWatch the video version of this episode - out Brad’s podcast - www.baconwrappedbusiness.com/ Join us at PaidForLife.com/mastermind Text the word CRYPTO to (855) 9553 958 and get your bonusesThe best crypto trading bots - www.PaidForLife.com/MyBots Learn more about MikeApply to work with Mike“Capability Amplifier” is a weekly podcast on all-things entrepreneurship, brought to you by Mike Koenigs and Dan Sullivan.For more episodes, follow us on your favorite podcast app!
How to 10x Your Coaching Business Revenue
Apr 11 2022
How to 10x Your Coaching Business Revenue
Want a FREE Masterclass on Mike Chu’s Retention System for Generating an Extra $100K in Hidden Back-End Revenue? Get access here: champdev.com/freeIn this episode, Mike joins Michael Chu to discuss how you can grow and scale any coaching business without it depending on you.Michael Chu started practicing martial arts at age three. He didn’t know it then, but the discipline learned in sports would help him stick to something he wasn’t good at when he started: sales.He decided to keep pushing beyond his initial shyness and became a great salesman. After applying that same discipline, the time came when Michael got to train and develop sales teams into seven-figure sales machines and also started businesses of his own.When he got into the coaching business, he realized that even though his company could grow a lot, the mainstream approach to growth was not what he wanted. Michael wanted the business to grow independent of him, even at scale. He had to challenge many things that he had learned from mentors and experience. Still, he eventually found an eight-principle system that could grow his coaching business (and any other) into a multiple-figure business without requiring the owner to be fully involved.Today we are going to break down for you this exact system. Do you want it?Key TakeawaysHow Michael got into business and coaching (03:44)Glass ceilings can make your business feel like a rollercoaster (08:19)How the Harvard Effect works (12:27)You don’t have to be “the pushy salesperson” to grow to the next level (28:37)The real work starts after the sale is made (38:56)“I realized that my business needed to change to become scalable” (44:37)Additional ResourcesLearn more about MikeApply to work with Mike“Capability Amplifier” is a weekly podcast on all-things entrepreneurship, brought to you by Mike Koenigs and Dan Sullivan.For more episodes, follow us on your favorite podcast app!
A Day in the Life of Dan Sullivan
Apr 4 2022
A Day in the Life of Dan Sullivan
In this episode, Mike gets together with Dan to discuss his main habits, routines, and life hacks.Dan Sullivan, this podcast’s co-host, is a clear example of success both in his personal and business life.We know Dan. He is the founder and president of The Strategic Coach Inc., a visionary, innovator, and gifted conceptual thinker. He has over 40 years of experience as a speaker, consultant, strategic planner, and coach to entrepreneurial individuals and groups.Mike thinks that everyone would want the grid of thinking of how Dan makes yes, no, and collaboration decisions and a deeper (and more personal) understanding of which of these decisions have shaped his life the most.We’ll focus on the decisions that became habits and now are a part of his days and weeks.Be prepared to learn about his sleeping techniques, technology gadgets, creative planning, team leadership, and more.So, now that everything has been said let’s get started!Key TakeawaysDan talks about his typical week (02:23)How to record and organize ideas (05:06)How Dan counteracts the negative effects of screen time (09:15)Mike & Dan discuss their approach to learning (34:07)Rules for leadership and team management (48:17)Additional ResourcesLearn more about MikeApply to work with Mike“Capability Amplifier” is a weekly podcast on all-things entrepreneurship, brought to you by Mike Koenigs and Dan Sullivan.For more episodes, follow us on your favorite podcast app!
4 Key Elements of a Powerful Story
Mar 28 2022
4 Key Elements of a Powerful Story
In today’s episode, Mike joins Justin Breen to discuss his powerful storytelling system, the four key things that all great entrepreneurs use to make their stories awesome.Every person is born with a gift. Justin admits he can’t fix a laundry machine to save his life, but there are other things he can do exceptionally well. He can listen to a story, easily capture what matters, simplify it, and grab a hook that will make all the difference in the reader’s mind. The basics of his storytelling gift came naturally to him. Still, Justin polished and perfected his ability working as a journalist, writing two to three stories on deadline every day for 20 years.Today, he is the founder and CEO of BrEpic Communications LLC, a public relations firm that works exclusively with visionaries and exceptional businesses worldwide. Justin helps visionary entrepreneurs get their message out to the world and get media attention, which results in more clicks, visibility, and revenue.We’ll cover what he does and how he does it so you can get started as well. You are one connection away, one relationship away from having or doing anything you want. But one thing you need is a great story, a great way to hook someone and get the world to understand who you are and why they should know you.If this episode sounds interesting, click play NOW and get the full details!Key TakeawaysHow did Justin get introduced to storytelling media? (01:36)Justin revealed something to Mike that changed how he markets (05:08)Demonstrating Justin’s genius LIVE (19:20)Pitching Mosquito Authority in Justin’s language (33:32)The secret to creating your own luck (44:52)Additional ResourcesLearn more about MikeApply to work with MikeVisit Justin Breen’s company website“Capability Amplifier” is a weekly podcast on all-things entrepreneurship, brought to you by Mike Koenigs and Dan Sullivan.For more episodes, follow us on your favorite podcast app!
How to Buy Your Company with Someone Else’s Money & Create Multiple Liquidation Events
Mar 4 2022
How to Buy Your Company with Someone Else’s Money & Create Multiple Liquidation Events
You know how hard it is to grow, build and scale your business. Most of your net worth is tied up in your business and at risk.Welcome to the entrepreneurial roller coaster!What if you could“buy money at a discount” (with no risk)10x your revenue, and buy your company so you can “take money off the table” and get liquid and still keep and remain in control of your business?If that sounds completely impossible and counter-intuitive, welcome to the most interesting growth and exit strategy Mike has seen—and meet the guy who came up with this model.Mike is going to repeat that last big idea: What if you could get a stack of cash by buying your business from yourself with someone else's money?Mike's guest on today’s episode, Coran Woodmass, has a unique combination of skills allowing him to create growth and exit strategies that Mike has never seen before, in a system he calls Billion Dollar Exits.It’s a unique way of pairing business owners with money and finding ways to multiply the value of a business with a series of strategies that he calls “Value Multipliers.” Something Mike loves about his strategies is he creates a situation for you as a business owner to have multiple exits. One by buying your company with debt. Then one or two more with one or two subsequent buyers. Genius.According to Coran, “I’ve always been fascinated with billionaires. What it took to become one, how big businesses were built and sold… even as a kid. It might sound strange, but it’s true.”Nine years ago, Coran and his wife, Leanne, decided they wanted to travel the world, so they left their corporate jobs behind and started buying, building and selling online businesses. Online businesses are location independent, allowing them to travel full-time.Coran approaches life challenges with a broad perspective. Like a chess master, he sees patterns that others do not, and he is able to partner and negotiate on behalf of his clients. He’s always thinking “How else can we do this while reducing risk and getting multiples?” It hasn't been all sunshine and rainbows. Coran and Leanne have been through the pain he calls “An eight figure debacle.” They found a great business to sell and the right-fit buyer. Everything was set. Three days before closing, the buyer called and said, “We need to renegotiate the deal.” There was nothing wrong with the business. The buyer had an issue and it was completely out of their control. This is very typical. Mike knows because it’s happened to him multiple times. Buyers frequently push sellers to jump through all kinds of hoops before a deal closes. The business owner takes their eyes off sales, growth and scaling during due diligence. Revenues drop. Then the buyer stalls and renegotiates. By then, the owner has already “spent the money” in their minds and winds up selling out of frustration or kills the deal.The first time it happened to Mike, it cost $500,000. The second time cost him more than $2,000,000. The second time, Mike was better prepared, but it stings like hell.For Coran, it was a horrific experience and something they never wanted to go through again. When the deal didn't close, Coran took it very personally and it led him on a quest. Four years and over half a million dollars later, he’s figured out EXACTLY what causes big dollar deals to close. (And how they can model billion dollar exits for small businesses as well.)A few years ago Coran had a client that was thinking about preparing for an eventual sale of their business and how to get the maximum value out of the deal. They were already really good at what they did operationally so they thought, “what if we start acquiring smaller brands and growing for an eventual acquisition?” Knowing what a big undertaking this was going to be, Coran made sure that they were prepared for the challenge. They jumped in with both feet. Coran raised $55 million dollars in debt to acquire several smaller brands and 3 months later they’re well on their way to $100 million in revenue.Read this closely: they grew from $10,000,000 to almost $100,000,000 in 3.5 months…with someone else's money buying several companies.It gets even better than that. With the remainder of the money, they bought their own company without giving up equity or control. Call that “exit #1” - putting a few million in the bank. Now they will repeat the process until they’re ready to be acquired.Obviously there’s lots of nuance to how the deal is put together, but the bottom line is that Coran has figured out a process and a system to make BIG things happen for their clients quickly (allowing them to live the lifestyle of their dreams) using OTHER people’s money.Mike wishes he would have met Coran a decade or two ago when he was growing his businesses. Mike could have 10x what he had built and put some cash in the bank instead of bearing the stress and anxiety of having his entire net worth tied up in his business for a decade.Bottom line is if you have a real business, the right mindset and are coachable… Coran can help you grow and exit your business.Listen to Mike's entire conversation with Coran and find out how to work with him and leverage the Billion Dollar Exits methodology at www.BillionDollarExits.com or email him at GIFT@BillionDollarExits.com. Coran is giving away a detailed training that walks you step by step through the mindsets and the value multipliers.
How to Be Relatable and Build Trust
Feb 11 2022
How to Be Relatable and Build Trust
Money loves speed and time kills deals.The more likable you and your brand is……the faster you connect, built rapport, earn trust……the faster the deals close.The fastest way to build a strong connection is through shared experiences and storytelling.A key ingredient of your storytelling is authenticity.Being your genuine self and sharing your life experiences (good or bad) will attract your right-fit audience, full of people who are much more likely to want to work with you asap.Mike came up with something he calls the Relatability Grid.It’s a guide that helps you create relatable, mini-stories that are true and authentic, and results in getting people to trust and believe in you immediately.Listen to this episode to learn How to Be Relatable and Build Trust.Anytime Mike is doing one of his “Vision Day Workshops” with a client to build a platform, one of the first things he does is find the best way to “stack” their stories (so they’re relatable and you feel a connection with them.) This is where The Relatability Grid comes in. They begin writing out their stories that could include things like:Near-death experiencesMenopause / Andropause (mid-life crisis)Divorce / PalimonyAn Empty nestLosing everything / Discovered a secret, shortcut, or SuperpowerWhat’s your big hook that answers “Why should I know you?”Being “Unemployable” / No college educationFeeling like an “alien” amongst peopleFirst business cost first marriage2nd and 3rd business almost cost my life, 2nd marriage and relationship with only childLost your purpose / outgrew “Who I was, What I did, Who I did it for, Why I did it”How Do I get my MESSAGE out to the world? How do I go BIG? How do I become known?By echoing what’s going inside your ideal customer’s heads, they craft the perfect HERO’S JOURNEY which is key to building trust and relatability.The journey is ever changing. We never stop learning and growing.Mike updates his “relatability grid” monthly.Just the other day he met with his energy worker, Kim White, to do some clearing in his own life. They discovered some old shame and reactivity that he's had around money and a perception of where he thinks he needs to be versus where he is.It's an old loop that goes way back to when he was $250,000 in debt and living off a Superamerica gas card.He felt like a failure. That part of his life traumatized a dark part of him but now he has the tools to recognize these things as “clowns in a cage.”They may pop up now and again but they don’t own him anymore. He knocks them out just like the old Bozo the Clown punching bag. (Mike actually started buying the old toys and sending them to his clients as a tool to recognize the “clowns” in their lives. True story!)Bonus: This is also a GREAT relatability story that Mike can share to create a deep connection and trust with someone else who’s had the same challenges, preventing them from earning more or solving a particular problem.Your marketing needs to stem from your most authentic self rather than pretending to be someone you’re not. Mike can guarantee that if you try to emulate someone else that you perceive to be successful… you’ll fail miserably.Listen to this whole episode or you’ll miss the incredible story Dan shares about his dinner with the infamous Alice Cooper, including how he survived addiction, his wife’s ultimatum and why he’s over 70 and still rockin.’
Three Ways To Heal Your Body With Energy
Feb 3 2022
Three Ways To Heal Your Body With Energy
As an entrepreneur, CEO or founder, you are prone to inevitable stress.When you’re stressed, it shows up in your body in all types of crazy ways AND it affects your energy and overall well-being. Imagine…Waking up every day feeling your absolute best. Completely invigorated, relaxed, and ready to take on anything the world throws at you with plenty of energy to do what you have to, plus the things you love doing.You’ve heard the proverb, “Necessity is the Mother of Invention,” — When the need for something becomes imperative, you are forced to find ways of getting or achieving it.Mike's guest, Harry Massey, epitomizes that idea.He’s a pioneer in creating a technology that provides cheaper, faster, and more effective ways to help people experience abundant energy. Harry is a Bioenergetic expert and speaker, founder of NES Health, CEO of Energy4Life, and Chairman of XPO Health. He’s published multiple books and directed several documentary films, including the award-winning film "The Living Matrix."If you’re an entrepreneur and want to learn how to heal yourself, improve your overall wellness and access endless energy, listen to this episode.Here’s Harry’s WHY and HOW he innovated a better way to heal the body and changed the lives of many…When Harry was 21, he had an accident while ice climbing and fractured his spine. He was bedridden with chronic fatigue syndrome for the next seven years. He tried the traditional medical route, but the doctors couldn’t figure out what was wrong.After trying all sorts of naturopathic techniques and different diets with no relief or improvement, he decided to study where energy comes from (since he didn’t have any).He started doing research and came across the term “bioenergetics” and decided that if he could understand where energy comes from and how to optimize it, maybe he could get his life back.He dug deeper and came across a visionary scientist named Peter Fraser. After writing to each other for a year and a half, they finally met up in Los Angeles and hit it off immediately.Harry had the idea to create a wellness system that could detect and correct your energy from the comfort of your own home. (Because he couldn’t drive to visit different doctors due to his illness and inability to drive.)Peter liked the idea and the two went on to form NES Health.What are Bioenergetics?Bioenergetics looks at the dynamics of energy exchange within living systems. If you look at the human body and take it down to the atomic level, most of it (some 99.9%) is empty space. Physics says that if you could see the minuscule “empty” spaces, you’d see it’s actually full of whirling waves of energy fields.If you look at both your body and the cells that are contained in your body, continually, your cells are exchanging energy with the outside environment. Your body is always exchanging energy. When you eat, that's a source of energy. When you move, that's an exchange of energy. When you take your shoes off and walk on the ground, you get energy from the earth. It’s the stuff life is made of. Bioenergetics is the study of this energy system and how it can affect your biology. It’s something that NES Health has been studying for nearly 20 years.When it comes to life extension, restoring your energy and increasing your energy levels, Harry has three fascinating ways to make that happen:Number One: The NES miHealth. It’s a powerful hand-held biofeedback device that is non-invasive and effective for reducing stress and re-educating energy flow to support and stimulate the body's innate healing abilities. It helps to retrain your body's own healing system by communicating specifically with the parts of the body with which it is in contact. The device does this primarily by sending ultra-weak electrical signals to the spot it is in contact with and then “listening” to the body’s response from those signals. Number Two: Information-imprinted water or Infoceuticals. This liquid remedy contains filtered water and plant-based microminerals. Each Infoceutical is imprinted with specific bio-information to support various organs or systems of the body. Their success lies in resonating with healthy aspects of the body, guiding anything unhealthy back to a more ideal state through the power of resonance.Number Three: A unique fitness tracker called Energy4Life. A revolutionary new wearable technology backed by 20 years of in-depth, scientific research. It detects your physical and emotional energy through the pulse reading sticker and protects it with personalized, in-app meditations. Unlike other wearables, it uses principles of bioenergetics to detect your physical and emotional energy levels and actively correct imbalances in real-time. This summer, Energy4Life is launching a new product and looking for beta testers. To join, register at This is a once-in-a-lifetime opportunity so make sure you register today and unlock your own Superpowers!
How To Create and Launch a New Business in 3 Days
Jan 21 2022
How To Create and Launch a New Business in 3 Days
Have you had a profitable exit from your successful business and in the back of your head you’re thinking, “Was this a fluke?” “Was I just lucky?” “Could I ever do it again?”Maybe you’ve still got lots of energy and aren’t quite ready to sit on a beach sipping Mai Tai’s full-time?Maybe you’ve reached a point of frustration, aggravation or evolution in your life or career where you are ready to reinvent yourself, your business and want to get paid while you do it.Have you ever wondered if your knowledge and experience could help other “you’s”?What if you could answer all these questions AND start a brand new, extremely profitable, soul-satisfying business in just 3 days!Keep reading or just dig in and listen to this week’s episode because this is 1,000% for YOU.It’s LIFE CHANGING, especially if you pay close attention and take action.Mike just spent 3 days with Joey Osborne creating his new business.Here's the backstory: Joey started and built the Mosquito Authority franchise over a 15-year period. A few years ago, someone wanted to buy the business, but the deal fell through.Months later, Joey was approached by a number of private equity firms. So he went through the effort, learned a lot, went through due diligence, pushed past the painful parts and ended up selling to a private equity firm. He had an eight figure exit and no financial worries, but the best part is he still has significant ownership and gets what's known in the industry as “the second bite of the apple.” What is that?The private equity firm brings in professional management, helps the business grow, does more acquisitions, and at some point will sell the bigger business.At that point, he’ll get paid again. He has a great relationship with the firm and can participate however he wants, but he knows enough about himself to get out of the way and let the big dogs take over. Joey joined Mike for one of their Mexico Masterminds, and one night over drinks, Mike asked him, “What are you going to do next?” He replied, “I don't know but honestly, I'm a little scared right now. One thing I'm struggling with is, maybe this was luck? I need to prove to myself that I can do it again.”Dan and Mike both know that's absurd, but all kinds of weird things pop up in an entrepreneur's mind, especially when you reach a brass ring. Where do you go from here when you've reached your biggest goals? So Mike said, here's an idea for you, Joey… What if you started working with other “Joey's” from three to five years ago? Find them, coach them and help them get acquired by a private equity firm just like you did? You've got a lot of knowledge and have been through the process of building, scaling and selling a company. There are a lot of Joey's out there who, like you, don't know how much value they have or how to put the deal together. Private equity firms need vetted businesses and the business owners to know the language of the sale. If you bring good deals to these PE firms, Mike knows how you can get paid six different ways!Joey looked at Mike and said, Let's do it! So they spent three days together in a workshop and figured out:-The Mindset of his perfect buyer: They know it's basically a “Joey,” or someone who has value, doesn't know how much and doesn't know what he doesn't know. -The Market: They want to go after other franchise businesses because that's Joey's sweet spot and businesses that are between $2 - $10 million. They discovered there are about 3,500 franchise founder/owners to target. They also focus on building relationships with other “buyers” - Private Equity forms. -The Model: This is how you get paid. They are modeling Mike's “Superpower Accelerator Vision Day Workshop Experience.” This is where you join them for a 1:1 workshop and get prepped for an acquisition in three days. Joey will charge $50k-$100k for this, plus success fees. -The Message: They figured out exactly what to say and how to quickly convert prospects into buyers. -The Media: This is how they amplify and multiply the message out to the world. For Joey, they made a sales video, offer video, podcast interview, magazine article, brochure and website. In a day! Plus, Mike interviewed him for an episode of Capability Amplifier!-The Multipliers: These are the strategies and tactics for getting prospects with the message and converting them into customers. They have 30 templates and systems to employ. On their 2nd day, Joey had already engaged some prospects and a PE firm partner. Last night, Joey and Mike were having a cocktail and Joey said, “This was probably the most profound entrepreneurial experience I've ever had. I can't believe it, but we just invented a whole business in three days!”All the marketing is done and ready to roll. All that's left are a couple landing pages. It was about as smooth of an experience Mike's had as well because he got to work with someone who speaks the Strategic Coach “vocabulary”.One of the most rewarding things to hear as a mentor is something Joey said last night; “I am so energized right now because I have total clarity and know exactly what I'm going to do next.” WOW. Mike couldn’t be more proud or psyched for Joey’s future. Full disclosure: Mike is collaborating as a partner in the new company!
The Founder Exit Business Model
Jan 12 2022
The Founder Exit Business Model
This is for you if you want to start, scale and exit your business and walk away with freedom of time, money, relationship and purpose, plus reinvent yourself in the process.One of the things Mike has noticed in meeting with thousands of founders over the years is they get to a point in their lives and businesses where they're just done.Done with government bureaucracy, employees, HR, talent and an ever-increasing hostility towards business and founders. (Can you tell Mike is a little biased?).On one hand, they want to stay active but they'd love to simplify their lives, reduce stress, maybe sell what they’ve built and “take some chips off the table”, have fewer moving parts and spend more time expressing themselves. An evolved human goes through FOUR phases in life; from being a human doing, to a human knowing, to a human being, and then a human expression. Let’s talk about Founders and Exits.We’ll get into the phases of:Preparing for an exit (so you can get acquired)What happens next (your reinvention + next half of life)Different exit models. (There are a few that Mike has been experimenting with that are super exciting, especially for founders.)Multiple ways to get paid (Mike came up with 7 different ways for one guy he talked about in this interview)If you’re a founder and want to learn how to exit your business gracefully and profitably, listen to this episode.In Mike's opinion, Dan Sullivan lives in the world of human expression. In other words, he’s in his genius zone pretty much all the time and has built his life around it. He has worked with 10s of 1000s of business owners, founders, and entrepreneurs over the past 30 years inside of Strategic Coach.Before Dan started Strategic Coach, he was a one-on-one coach. In those days, he wasn’t thinking about an exit… all he wanted was to find an entrance and was using multiple credit cards just to get by.He decided to look at the coaching business in the broadest sense of the word; Self Improvement.It seemed to him that there were two distinct models. One is the “guru” or “dancing bear” model. This is based on personality and platform. Think Tony Robbins.The other is scalable. This is where you're teaching a system that other people can teach. (In Dan’s case, it's a system of thinking from an entrepreneurial perspective. How you think about your complete life from the standpoint of freedom of time, money, relationship and purpose.) Dan says he was born without the “celebrity chip” and had no interest in being a “guru” but he was born with a keen interest in observing how people think about things that can be translated into thinking tools that other people can coach. So both temperamentally and from a strategic standpoint, he decided to focus on the teaching system model.He ended up building a company that evolves as he evolves and leaves behind a tremendous amount of IP (Intellectual Property). When it comes to “exit strategies,” Mike has studied and talked to hundreds of business owners and here are the consistent themes going on inside their heads;Number one is, “I don't feel like I'm making an impact or that I’m valued in my own organization.” Number two is, “I'm an expert and I’ve figured out how to overcome big life and business challenges. I know my experience will help people but how do I get my message out there to people that need my help? How do I go big? How do I grow an audience?”It's a longing and a loneliness. (You know the old saying, “it's lonely at the top.”) There's intellectual loneliness and financial loneliness, but there's also that soul value. It's hard to put your finger on but it comes back to purpose.In coach language, “how do I create lasting impact?” Number three is, “I've evolved as a human being and want to express myself creatively and be valued for who I am versus what I do or know. This isn't about me anymore. I have all the money I need. I want to make a difference.” Mike has found that the easy way to transition someone out is to give them this idea; While your business is running itself or while you’re making a transition, find four to 10 people that you wish you could work with or could have helped but weren’t able to because you were too busy.Then Mike always recommends creating a blended business model where you charge fees but it has to be enough of a fee that it makes them uncomfortable to ask for it. Mike usually has them start around $100,000 - $250,000. Once you start that conversation you open up possibilities and it forces them to really examine their unique abilities or superpowers and that's what you're selling. This is where folks get uncomfortable because they've been practicing their old “touchdown pass'' for 30 years instead of living into what they've evolved into. From an entrepreneurial standpoint, you have to have a different definition of what “exit strategy” means. Think of it like, you have maximized the value that you're getting out of your present stage of growth and now you're getting ready to exit into a bigger stage of growth.