In this episode of Better Business Podcast, host Alexei sits down with Ben Jones, the mastermind behind Titan Marketer, to delve into the world of YouTube advertising. Ben shares invaluable insights into the winning aspects of the ad formats he employs, offering practical tips for business owners who have yet to tap into the potential of YouTube advertising. From his journey to the mentors who shaped his approach, including Andrew and Daryl Grant, this episode is a treasure trove of knowledge for anyone looking to elevate their advertising game. Tune in to learn how to leverage YouTube effectively and unlock new growth opportunities for your business.

In this episode of the Better Business podcast, join host Alexei as he delves into the dynamics shaping the business landscape in 2024. From emerging trends to unexpected challenges, Alexei explores what's impacting small businesses and why many are facing closures. Discover essential insights on staying ahead of the game as he uncovers the strategies and tactics needed to navigate the complexities of the year ahead. Don't miss this crucial discussion for actionable advice to safeguard your business and thrive amidst uncertainty.

In this enlightening episode of our podcast, host Alexei sits down with Merinda Smith, the esteemed business coach from RTO Mentor, renowned for her expertise in guiding Registered Training Organisations (RTOs) towards success. Together, they delve into the crucial role of business coaching in today’s ever-evolving landscape, highlighting the most pressing issues facing businesses as we move through 2024. Merinda shares her invaluable insights on the key problems that RTOs and similar organisations are currently grappling with, including innovative strategies for staffing and resource acquisition in a competitive market. Whether you're seeking to enhance your RTO's performance or looking for actionable tips on overcoming modern business challenges, this episode offers a treasure trove of advice, solutions, and foresight from one of the industry's leading figures. Tune in to discover how you can future-proof your organisation and thrive in 2024 and beyond.

In this insightful solo episode, Alexei takes you through the crucial process of regularly reviewing and updating your marketing strategy. The digital landscape is ever-evolving, with rapid changes in market dynamics, economic conditions, and competitor tactics. However, the most pivotal shifts occur in the buyer's journey, making it imperative for businesses to adapt swiftly to stay ahead. Alexei delves into the importance of being agile in your marketing approaches, leveraging real-world examples and actionable insights to guide you through reassessing your strategy. Whether you're a small business owner, a marketing professional, or someone curious about the digital marketing sphere, this episode is packed with valuable advice on staying relevant and competitive in an increasingly digital world. Join Alexei as he uncovers the key elements of a successful digital marketing strategy, emphasizing the need for continual adaptation and growth.

In this enlightening episode of the Better Business Podcast, host Alexei sits down with Reg Malhotra, the visionary behind Neuro Masters Academy, to delve into the transformative world of Neuro-Linguistic Programming (NLP). Reg shares practical NLP techniques tailored for small business owners, focusing on overcoming negativity, boosting sales, and fostering a positive mindset. Whether you're battling self-doubt or seeking innovative ways to engage with customers, this discussion unveils how NLP can revolutionize your approach to business and personal growth. Tune in to discover how to harness the power of NLP to elevate your small business above the competition.

This episode of the Better Business podcast features Sally A. Curtis, a wizard who turns abundant content into valuable assets. Sally shares her journey from being a seminar enthusiast to becoming a pioneer in content monetization, offering a done-for-you marketing service that specializes in transforming books and long-form content into engaging social media posts and more. Discover the secrets behind creating content that is not only easy to consume but also highly relevant, increasing visibility and value in the marketplace. Whether you're an author, coach, consultant, or small business owner, this podcast provides actionable insights on leveraging your wisdom to expand your reach, engage your audience, and significantly boost your business. Tune in to explore the nuances of content strategy, the power of consistency, and the transformative approach to use what you know to drive success and leave a lasting legacy.

In this episode, Alexei dives into the heart of International Women's Day, shedding light on the significance of awareness campaigns and their pivotal role in guiding our choices for meaningful presents. As we navigate the complexities of showing appreciation and support for the women in our lives, Alexei explores gift ideas that not only celebrate but also create memories. Whether you're looking for personal inspiration or seeking insights on how awareness campaigns can shape consumer behaviour, Alexei's expert perspective on marketing will help you find the right solutions at the right time.

In this enlightening episode of our podcast, host Alexei delves into the captivating world of Sharon Jurd, a renowned business coach who has carved a unique path in the industry through her innovative use of mindset changes, hypnotherapy, and Neuro-Linguistic Programming (NLP). Sharon shares her personal journey from the early stages of her career to becoming a sought-after mentor, revealing the challenges she faced and the victories she celebrated along the way. With a passion for helping business owners unlock their full potential, Sharon discusses her holistic approach to coaching, emphasizing the importance of aligning the mind for success. Listeners will gain insight into how mindset shifts can lead to profound changes in business and personal life, the transformative power of hypnotherapy, and the practical applications of NLP in overcoming obstacles. Whether you're a budding entrepreneur or a seasoned business owner, this episode promises to inspire and equip you with the tools to navigate your path to success with greater clarity and confidence. Join us for an inspiring conversation that bridges the gap between personal development and professional achievement.

Join Alexei in an enlightening conversation with Col Neate, a distinguished Business and Executive Coach, as they delve into the philosophies and strategies that drive success in the modern business landscape. In this episode, "Challenging the Status Quo with Purpose: Col Neate's Vision for Business Growth," Alexei uncovers the essence of Col’s approach to coaching and consulting, emphasizing the importance of profitable interactions and the power of experience through doing. With over 15 years of coaching and a rich background in operational startups and global improvement projects, Col brings a wealth of knowledge and a unique perspective on overcoming industry stereotypes that hinder growth and innovation. The discussion will explore how Col’s work has empowered individuals and businesses to break through personal and business-related barriers, fostering a mindset of continuous improvement and success.

In this enlightening episode, Alexei delves into the intricate world of headhunting with Richard Triggs, the mastermind behind Arete Executive. Richard, with years of expertise in the recruitment industry, shares his invaluable insights into the art and science of headhunting, emphasizing his speciality in sourcing top-tier talent for executive roles. Listeners will gain a deeper understanding of how headhunters operate, the strategies they employ to identify and attract the best candidates, and the pivotal role they play in shaping the leadership landscape of businesses. Whether you're an aspiring executive, a company looking to enhance your leadership team, or simply fascinated by the dynamics of professional recruitment, this podcast offers a rare glimpse into the high-stakes world of executive headhunting straight from one of the industry's most respected figures.

Phoebe's website - https://www.whitespacemarketing.com.au/ In this podcast episode of Alexei's interview Phoebe Wright, the strategic design partner behind the scenes at Your Easy Web Solutions, and a visionary in the realms of branding, design, and social media marketing. With her roots in fine arts, Phoebe has seamlessly transitioned her creative prowess into the digital marketing space, setting new benchmarks for success along the way. Listen in as Phoebe shares her business journey, from exploring the traditional avenues of BNI business networking to crafting her own unique partner strategies that prioritize quality over quantity. Discover how her forward-thinking approach has not only revolutionized the way Your Easy Web Solutions engages with clients but also how it has led to unprecedented results for those they serve. Throughout the episode, Alexei and Phoebe delve deep into the essence of their partnership, revealing how reversing old processes and focusing on the quality of interactions has enhanced client satisfaction and loyalty. Phoebe's transparent approach to building relationships is a testament to her belief in honesty and clarity as the foundations of successful business engagements. #businessstrategy #businessbranding #whitespacemarketing

In this podcast episode, Alexei goes over some of the fundamental components of scaling a business. Many business owners rush to grow their businesses; however, without addressing things like positioning, pricing, staffing, and other parts of the business, business owners find themselves stressed and without the expected profit. Hopefully, the questions that Alexei asks will help you understand what to focus on to get your business to do better. #growingbusiness #scaling #questions

In the first episode of 2024, Alexei shares his goal-setting approach for the year. He shares his process of first setting leisure time and holidays and then all the business goals. Alexei also shares the focus of any business owner in terms of inspiration, motivation and direction. The aim of this episode is to help you identify the key milestones that you can look forward to and avoid burnout.

Contact Alexei about his coaching program via ak@alexei.com.au In this episode, Alexei goes over the challenges of 2023 and the Christmas break. He shares some tips about getting clear on 2024 in terms of business and what to focus on. Alexei also discusses the signs of losing clarity in the whirlwind of running a business and provides practical strategies for regaining focus, including the reduction of multitasking and the critical evaluation of client relationships. Discover the power of surrounding yourself with the right people and how a moment of meditation can transform your mindset and set you on a path to prosperity.

In this insightful episode, we sit down with Tristan Wright, the visionary behind Evolve to Grow, a transformative coaching business. Tristan's unique journey is transitioning from a sportswear business specialising in bike and triathlon products to spearheading a coaching business. Our conversation delves deep into the core of his coaching philosophy: the critical role of fulfilment. Tristan shares how finding true fulfilment is more than just success—it's about commitment to change and growth, both personally and professionally. He opens up about the challenges, triumphs, and pivotal moments that shaped his approach, providing invaluable lessons for entrepreneurs and business leaders alike. Tune in to discover how you can leverage your passions to drive change and achieve a deeper sense of fulfilment in your business ventures.

Get in touch with Julie Mason - https://www.juliemason.com.au/ Julie Mason is one of the best LinkedIn experts in Australia. This week, Alexei interviews Julie on LinkedIn strategies and particularly LinkedIn events as a strategy for B2B marketing. Alexei has known Julie for a long time, and over time, she has transitioned through a number of entrepreneurial ventures. For the last 15 years, though, she has been focusing on social media marketing, specialising in LinkedIn. Her expert knowledge of the platform and the strategies that it brings are very Impressive. Don't miss out on learning about from Julie or check out one of her webinars.

In this podcast episode, Alexei interviews Julie Parker, who is a business coach who helps grow dental practices. As a former dental practice owner, Julie understands both sides of the business and has developed a lot of courses to help with things like marketing, customer retention and much much more. Dental Practice Mastery - https://dentalbusinessmastery.com.au/ Here is the link to her workshop - https://jpps-online.thinkific.com/courses/goals-achievement-workshop

Find out more about Jean-Luc - https://www.coachjeanluc.com/ In this podcast episode, Alexei interviews Jean-Luc Boissonneault, an entrepreneur and business coach. Jean-Luc has been able to achieve work-life balance through a series of transformations as a business owner, entrepreneur and coach. Jean-Luc uses his proven framework to allow business owners to run businesses better, grow and achieve goals. His approach addresses multiple areas of the business as well as the business owner.

The podcast episode is where we explore the learnings from COVID-19 and the changes shaping the Australian economy and small businesses. In this dynamic podcast series, we'll embark on a journey to discover how the pandemic has transformed the way businesses operate and how they're charting a new course for success in these unprecedented times.

In this enlightening episode of "Black Friday Unboxed," we delve into the whirlwind world of Black Friday sales and their multifaceted impact on small businesses. From the bustling aisles to the digital storefronts, we explore the history, trends, and consumer psychology that drive this annual shopping extravaganza. We weigh the pros and cons for small businesses, dissecting the opportunities and challenges they face in competing with retail giants. Through engaging case studies, we celebrate successes and learn from setbacks, providing valuable insights for small business owners.