How is this possible?What’s in the energy? Who does that?How?Whaaaaaaa?What are they on?This is f*cking INSANEPerfectTed have astounded me since day one.Teddie and Marrissa ripped up the “challenger brand play book” with brash boldness, courage and naive intelligence.PerfectTed’s meteoric rise is CRAZY - they’ve achieved in 1 year what most would dream of in 10 years🍵 Won Sainsbury’s, Waitrose, Tesco, M&S, Joe and The Juice🍵 Holland and Barrett, Planet Organic Blank Street Coffee,🍵 Investment by Steven Bartlett, famous feature on Dragon’s Den🍵 Patnership with The Hardest Geezer - helping him run across the length of Africa race🍵 Scaled the team to +8 employeesWhen I got to the office, I can’t lie, there was this big voluptuous wallop of infection energy.The PerfectTed team GRAFT.We finished the pod at 8.30pm. The whole team still in the office grafting away.Teddie and Marissa are onto a special something.Wanna know that special something?Monday 8amON THE MENU:Why Teddie and Marissa have a daily writing practice and maybe you should too: Writing is Thinking. Clear Writing = Clear Thinking = Clear Leadership.The Hardest Geezer Partnership Genius to Drive New Shoppers to the Tesco Meal Deal: Unlock a New Male Fitness Shopper in a Predominately Female CategoryThe “1% Friday Team Lunch” to Transform Your Brand and Level Up Your TeamHow to Separate Yourself from your Brand "I am not Teddie founder of PerfectTed". I am Teddie and work for PerfectTed (this one really helped me)Rory Sutherland’s "Framing + Perceived Value". Matcha is the input, NOT the OUTPUT. Matcha may be niche, but “Healthy Energy” is not niche. Focus on Output> InputWhy You Must Increase Your Surface Area - “it doesn't get easier the challenges get different”Why Challenger Brands must GO BEYOND Rate of Sale (this is f*cking gold). What are your Retailers Dreams + how to spread unique customer loveSteven Bartlett’s ONE Vital Brand Building Lesson for FMCG Brands - “Bring people places they couldn't usually see”. We’re moving from Love Island showbiz to Entrepreneur Entertainment IndustryThe Danger of Becoming Numb To Your Brand: “Fear knocked, faith opened, no one was there”Why High Vulnerability Cultures = High Creative Cultures. Professional Vulnerability and Fun is a Superpower

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/I’m addicted to weird. the crazies. the wonderfuls. brilliantly-bizarres n brash n bonkers.This, my friends, is an Ode to Quirk.My friend, Dom, told me about a delicious boozer,“he said this may be the most creative pub in the world, incredible food, warmth and a David Bowie theme”The Cartford Inn.A pub ran by a Lancashire lass, Julie, and a Frenchman, Patrick.Apres recording la pod Warehouse Project founder Sacha Lord, in Manc.Tastebuds primed for a Rave of Flave.Thick, clotting, cloying clouds and snotsodden Rain d..r…i…z..zz..i..lll.ee..dd down.I took a haughty-naughty-little jaunty upwards to The Cartford Inn.NEVER in my life have I experienced anything like this.A panoply of Gastro-wank pervades the world.General Managers believe they’re Military Generals.Gavin (but you can call me, Gav).River Island Rangers. Sly-Sausage-Roll-Scoffers.Front of House-who’d rather Be-Back-on-Sofa’s.Cartford Inn is a gorgeous antidote to taht.For those maniacally obsessed with growth (aka moi)This episode is a warm cuddle, a slow cuppa, a squeeze, ayy oop-ye’ll be alreet pal.This conversation made me realise, business is about having fun. lots of fun.ON THE MENU:David Bowie: “The Only Art I’ll Ever Study, Is The Art I Can Steal”You're only here for a short visit, don't worry, don't hurry and Don't forget to smell the rosesWhy Perfection is a Thousand Little Things Done WellThe Quirks of Hospitality and Sometime The Greatest Things Are Not Meant To Be UnderstoodHow To Find Your Ziggy Panache: Clashing Creates GeniusWhy as Founders Must Accept The Pain of Paradise and The Battle vs. Boredom

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/A massive shoutout to our incredible sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/Sacha Lord.This is a dream come true poddy laaaAfter having a oh!-so-very-lovely time at many a Warehouse Project and ParklifeNever in a million f*cking years did I think I’d be interviewing the founder, Sacha!!What Sacha’s done for Manchester and Dance Music is WILD🐝 Night Time Economy Adviser for Greater Manchester and Chair of Wythenshawe F.C🐝 Founder of Parklife Festival that’s hosted, Disclosure, Snoop Dogg, Liam Gallagher and Skepta.🐝 Founder of Warehouse Project - Europe’s biggest partyThis is a proper Northern story of grit, resilience, pressure, fun and BIG FCKING FCK OFF to anyone who’s in the way of your Dreams.Sacha’s book “Tales From The Dance Floor” is now available.You’re in for a very lovely timeON THE MENU:The Power of MADchester: Relaxed Warm Culture + Sod Off We Can Do This AttitudeFerrari vs. Bus: How Founders can Deal with The Relentless Pressure of Being a FounderSacha’s Leadership Principle: “Bottom Up” Built Teams: Filter from the bottom up + vs top down “the founder is the least important in the business”How Sacha Does the Brilliant Basics: Know Everyone's Name + Do Every Single Job - YourselfThe Secret Genius of Warehouse: Only Open for 3 Months + Creating 6 Different Sub-Categories of Dance MusicLadder Against The Wall Rule: "If you're told something is impossible, that's absolute nonsense. Go around problem."Founder = First Person People Look at When There's a Problem - You Need Huge Daily Discipline to Thrive in Chaos.Be Your Own Hardest Critic; The professional is hard on themselves, The amateur is kind on themselves.The Traits of a Successful Promoter 1. Don't believe your own hype 2. Work hard 3. Once you create something. Don't take your foot off the pedalFull podcast goes live Monday 8am.Can’t wait till then?Others in the comments below!!

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🍋 Devour our BANGING weekly newsletterhttps://zurl.co/aCbeHUNGRY's Absolutely Bloody Marvellous SponsorsA massive shoutout to our incredible sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's get to mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/Absolutely thrilled to welcome back the UTTER LEGEND, Rory Sutherland for a part three podcastIt’s long and laden with wisdom.Relax.Take it in slowly.Maybe over a couple of sitting.Maybe in one. Up to you!The 23 Laws:Ideas Having Sex = Progress: Why Lucky Saint | B Corp™ is having Sex with WHOOP and Planet Organic Ltd Should Get Jiggy with Iceland FoodsThe Football-ification of Politics and Vegan Meat: We Must Learn "Evolution" = The Adjacent Possible"The Danger of “Luxury Beliefs” in Food & Drink: “I am right, you are wrong, you dumb piece of sh*t” .Why Marketers Must Realise the Difference Between the “Theoretically Perfect” vs. “Intermediate Possible”How To Make Niche Ideas Mainstream, MOST of Society wants to “Walk Down The Middle” - Start where you are. Use what you have. Do what you canWhy Human Beings Are 90% Chimp and 10%  Bee - Individual vs. Collectivism and the spread of ideasWhy Hipsters Raise the Ceiling, Chains Raise the Floor. Hipsters are The Foot Soldiers of GentrificationWhere to Position Yourself on Skanky-Wanky axis as a brand or restaurantThe Neuroscience behind McDonald's and KFC UK & Ireland’s Insane Marketing: Brain creates expectation Vs realityReverse Engineering GAIL's Success: Gratuitous Perversity + High Customisation = Localised ScaleThe Burger Effect and Herbert Simon’s Satisficing: People buy not because it’s good, BUT, because it’s not bad.Never Forget: Larger Drinkers Drink The Advertising Not The BeerHow to Commit Brand-icide (1): Focus on Short Term Expediency > Long term relationshipHow to Commit Brand-icide (2): Neglect SCARF. Status. Certainty. Autonomy. Relatedness (relationship). FairnessWhy a Bowl of Ramen Is The Best Analogy for Culture. Broth = Culture.The Parallels of Food NPD and Comedy: Slow feedback Vs Fast FeedbackThe Pie Shop Renaissance: How to Increase the Price of Pies To Turn Them Into Nando's UK & IREHonest Burgers Ltd: How To Keep The Magic as You ScaleDo you get Feedback like David Bowie or the X Factor. Curse of averagesThe fact more people collectively make better decisions is both WRONG and RIGHTJapanese Kudo Principle for Brand Building: Table Stakes + Performance Attributes + Delight attributes (Tangential)Unpacking The Buddhist Ying and Yang of a Pot NoodleCan't wait till Monday.

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

Giles Brook needs no introduction. FMCG titan.🍓Commercial Director & General Manager for UK & Ireland at innocent Drinks Ltd. 4 years. Catapulting business from £17m to £120m🍉 CEO of Vita Coco EMEA for 12 years. Launching in Europe. Over a decade built into a £60m retail sales.🍋 Giles founding partner in Urban Fresh Foods Limited, whose brand, BEAR became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.🍌 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.Serial Investor in tonnes of banging brandsBEPPs (Snacking)Dalstons (Healthy Soda)Mindful Chef (Recipe Boxes, partially acquired by Nestle)Sir Kensington (condiment brand sold to Unilever in 2018)Edgard& Cooper (Pet),Love Cocoa & H!P (Chocolate),Presto (Direct to Consumer Coffee),Neat (sustainable household cleaning),Cheeky Panda (Bamboo sustainable household cleaning)Bio & Me (Gut Health)Surreal (Cereals)Urban Legend (Healthy Doughnuts)You’re in for a real treat.ON THE MENU:Why Innocent went into McDonalds and BEAR into Wilkinson’s Despite Huge Kickback from Consumers: “Put the brand in the customer where consumer is”How to Master The Subtle Art of Data vs. Intuition and Head vs. HeartThe Surprising Way innocent Start Their Board Meetings: Don’t Look at the P&L first. Consumer Insights> P&L insights.What Data You Actually Need to Unlock Grocery Listings: Category Data vs. Shopper Data vs. Consumer DataThe Budget Data Hack: Build Your Own Data Base + Pick The Data Point to Best Tell Your StoryThe Distribution Growth vs. Team Growth Fallacy: More Distribution DOES NOT = Bigger Team “you can build £40 m brand with a team of 8”How Founders Can Find The Extra Gear To Take Their Brand from £5 million to £50 million: Founders Must Set The PaceHow To Find and Hire a Killer Marketing Director: Beware of The Danger of Founder-itisThe Genius of Jon Wright, co-founder Innocent - Find Simplicity in a World of ComplexityWhy Challenger Brands Will Always Have to Give More Margin vs. Category Averageinnocent Negotiation Retailer Tactics: Ask Questions + Establish Needs + Find Out What They Want FirstThe Danger of Hollow Revenue Forecasting When Distribution Increases: Not All Rate of Sale is EqualGiles’ Secret Calculation to Find Out How Many People You ACTUALLY Need in Your TeamFull episode goes live Monday. Can’t wait till then? Others in comments below

Listen to the full episode here:Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

Everyone says “enjoy the journey” or “trust the process” or “all you’ve got is the journey”. BUT… it’s so easy to take it all WAY TOO SERIOUSLY.So much pressure on yourself to “make it” (this is me)So much pressure on landing listing.So much pressure on raising money.It’s so easy to forget to HAVE FUN. Louis Collin  and  James Tyler - Currently fundraising under SEIS   co-founders of @Local beerThese donnie's have become very good mates of mine over the past year (well, not so much James, he’s got a odious involuntary farting “condition”) ... okay mate But, Louis. Yup, Louis is top banana. These two founders are a breath of fresh air (slightly ironic, actually their breath stinks  ha   ha   ha  HA). I jest. James is a creative genius. Louis is a true operator - I’ve never seen someone pack sample boxes so quickly. When I hang out with Louis and James they remind me to HAVE FUN. Like their beer, I feel Light and Cloudy. We’re Light Buddies. Budlights. They ACTUALLY really enjoy the journey. Yes, they take it very seriously but they always have fun. 🍺love the hustling on Limebikes in the pouring rain to sell London Boozers.🍺laughing when your launch party goes completely Pete Tong 🍺actually Celebrating every single small win Everything in the world is becoming so serious. Our podcast reminds me to relaaaaxxx and have fun. When you boil it down we’re JUST selling food and drink. It’s not rocket science.Take it all very seriously. But don’t take it seriously at allON THE MENU: 1. How To Use The Semiotics of Other Categories to Disrupt New Categories 2.Camden Town Creative Secrets Difference Between Hard Creativity and Soft Creativity: Both Dance in Tandem 3.Probably The Best Sales Pitch of All Time - How Local won a CoOp listing4. The Blooper Reel of Selling in the Off-Trade - what actually works to get on Draft 5. Why Lead = Gold when coming up with creative ideas to grab buyers attention

7 Hidden Secrets to Absolutely Smashing The Out of Home Channel For Challenger Drink BrandsWhy on Mothers Earth is it even called Out of Home?!Which silly mooey conjured that one up?What if I buy a MOJU at the Office, but then drink it at Home? Or a Trip at the Gym then drink it in bed?What if I live in a Tree House?Or Tent?Or Houseboat?I suppose calling it, The-In-The-Office-or-At-The-Gym-or-On-The-Train-or-F*cking-Anywhere Really-Channel is a tad perplexing.Guess what?Out of Home is TOTALLY Perplexing.The wheel in, the wheels out. In, out, in, out shake it all about. Confused?!!!But, OOH is CRUCIAL.HUGE WHOPPER brands are built there like Union Coffee, Tenzing, MOJU and TRIP.Annnndddd… when OOH holds hands and dances-in-the-moonlight with Grocery. Oh boy. Oh boy. Destino: Brand Legend.Delighted to welcome back my broski Harry Clarke aka the OOH Oracle.Full transparency: we’re doing this poddy two reasons:SICK nitter natter about all the nuances of Out of Home and how to smash it!!Drum up awareness for Harry’s amazing business, HC Consulting. So if you like what you hear, maybe give him a buzz. Maybe don’t. Up to you. Jah bless.You’re in for a treat.ON THE MENU:The Volume Illusion: The Harsh Realities of Building Rate of Sale in OOHThe OOH Ecosystem: How it Actually Works and Solving The Channel Focus EnigmaThe Art of the Operational “Sell In” to Compass - Think with an Operators Hat OnHow To Use OOH as a Sales Tool To Unlock Grocery Listings: Always Positive News for BuyerHow to Find a Unique “Slipstream” Channel in OOH: MOJU Vs Unrooted - Write a list of your Unique Strengths vs. Their WeaknessesThe Margin Chains Requirements and How to Find the Pathway to ProfitTRIP Genius: Out of Home Distribution Point offers a unique Brand story telling opportunity - see the whole, not the parts

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟A massive shoutout to our incredible sponsors who make HUNGRY possible:MKJ IGNITE: https://www.mkjignite.co.uk/ GS1: https://www.gs1uk.org/ Big Fish: https://bigfish.co.uk/ BOWIMI: https://www.bowimi.com/ HC Consulting: https://www.hc-consulting.uk/HONEST Burger really is something else.Voluptuous, drool-worthy, happy-inducing burgers.Hand cut chips with a thick snowfalls of rosemary salt.Ketchup, Mayo Combo. DunknoJ’adoreeeeee.On la pod this week is Tom Barton and Phil Eeles - co-founders of HONEST Burger.Tom and Phil, along with Pizza Pilgrams, were arguably the pioneers of food revolution erupted in 2011.INSANE conversation on culture, fun and how you solve the riddle-wrapped-in-enigma: How To Keep The Magic Alive as You ScaleHonest Burgers raised the Burger BunWarning: Scoff Irresponsibly.ON THE MENUWhy The Best Customer Service is “When They Don't Get Everything They Want”The 90.10 Rule: How to keep Magic as you Scale- “Don't let systems dilute your brand”Why Culture is Plumbing: What she thinks, he thinks is important - we are mimetic social animal behaviours to fit inWhy Hospitality shouldn't be seen as a “Step to a Real Job”. Hospitality isn't taken seriouslyDon't Move The Cakes: A Short Story Explaining Culture - Average Spend vs. Eye ContactWhy Simple is Not Easy. Simple is Hard.Why Eating Food with Your Hands is a Deep Connection to Your SoulThe Google Fallacy: The Danger of Promoting Too Quickly in HospitalityThe Power of Gratuitous Perversity: Don't give out forks + Plop a Bottle of Booze on The Table

Listen to the full episode here:Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ IGNITE -https://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Why on Mothers Earth is it even called Out of Home?!Which silly mooey conjured that one up?What if I buy a MOJU at the Office, but then drink it at Home? Or a Trip at the Gym then drink it in bed?What if I live in a Tree House?Or Tent?Or Houseboat?I suppose calling it, The-In-The-Office-or-At-The-Gym-or-On-The-Train-or-F*cking-Anywhere Really-Channel is a tad perplexing.Guess what?Out of Home is TOTALLY Perplexing.The wheel in, the wheels out. In, out, in, out shake it all about. Confused?!!!But, OOH is CRUCIAL.HUGE WHOPPER brands are built there like Union Coffee, Tenzing, MOJU and TRIP.Annnndddd… when OOH holds hands and dances-in-the-moonlight with Grocery. Oh boy. Oh boy. Destino: Brand Legend.Delighted to welcome back my broski Harry Clarke aka the OOH Oracle.Full transparency: we’re doing this poddy two reasons:SICK nitter natter about all the nuances of Out of Home and how to smash it!!Drum up awareness for Harry’s amazing business, HC Consulting. So if you like what you hear, maybe give him a buzz. Maybe don’t. Up to you. Jah bless.You’re in for a treat.ON THE MENU:The Volume Illusion: The Harsh Realities of Building Rate of Sale in OOHThe OOH Ecosystem: How it Actually Works and Solving The Channel Focus EnigmaThe Art of the Operational “Sell In” to Compass - Think with an Operators Hat OnHow To Use OOH as a Sales Tool To Unlock Grocery Listings: Always Positive News for BuyerHow to Find a Unique “Slipstream” Channel in OOH: MOJU Vs Unrooted - Write a list of your Unique Strengths vs. Their WeaknessesThe Margin Chains Requirements and How to Find the Pathway to ProfitTRIP Genius: Out of Home Distribution Point offers a unique Brand story telling opportunity - see the whole, not the parts

Listen to with https://www.youtube.com/watch?v=m8S3lA3ERuAEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ IGNITE -https://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Rachel is amazing. Wonder Woman from the Yorkshire Dales. 3 kids. Wonderful jam brand: Fearne and Rosie. 🍓attracted investment from industry big-hitters Giles Brook and Ollie Lloyd 🍓won listings at Waitrose, Ocado, Booths, Morisson's and many more landing soon 🍓Building a brand with kids well being at its epicentre, partnering with Children in NeedOur conversation completely changed my perspective on the education system. Some things I've been pondering - 🍓Is our education system stuck in the 50's?🍓Is built for the Industrial Revolution. Factory Learning: Input Vs Output🍓Are we stopping kids from following their curiosity and creativity?🍓Are we stifling kids from becoming founders and, ultimately, changing the world?! We obvs surf into the depths of brand building, too. ON THE MENU: 1. How to raise kids and build a brand at the same time - take time to stop on both and avoid burnout 2. Lessons from Giles Brook: take the Good news and Bad news with the same smile  + only do 2 or 3 things per day 3. Why Factory Learning "memorise and regurgitate" is stopping kids from becoming founders and what do about it 4. How to Change your Core Messaging on pack to target your CORE market and DORMANT market a la Alex Smith5. The Parallels from Being a Teacher to Being a Founder: Deploy Huge Empathy 6. 60% of Sales Comes from On Shelf: Nothing Beats Just Walking into a Supermarket and  asking people "why are you buying or why are you not buying this product?"

Listen to with Jeremy Torz, Union Coffee Founder Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ IGNITE -https://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/DASH are one of those gorgeous, quintessentially British brands, that I just simply love.🍓 DASH packaging is beautifully simple.🍓 DASH product is beautifully simple. Just water, bubbles, and wonky fruit.🍓 DASH taste is beautifully simple, too.🍓 Dash back your DASH - little effervescent fruit-flavour bombs explode and dance on your taste buds. C’est Bonne🍋 Yes, they’ve launched in Australia and featured at Melbourne Fashion Week🍋 Yes, they’re Victoria Beckham’s favourite drink.🍋 Yes, they’ve sold 45 million cans per year.🍋 And, yes, they’ve won listings at Starbucks, Tesco, Sainsbury’s, Waitrose, Whole Foods Market, Planet OrganicBUT.Behind the beautifully simple British Brand is a Quintessentially Challenger BrandThe brand and team bubble with effervescent, hustle, grit, persistence, patience and never-giving up;Dashing around Hyde Park, hustling to sell their first cans to randomers.Dashing to nab the lime light from Prince Harry.Dashing to sit outside Whole Foods Market to catch a buyer for 2 mins and win a listingDashing to pounce on TFL banning their ads on the Wonky Ads (yup, THAT Aubergine).Jack is an absolute LEGEND. You’re going to love this. “Have Faith In Creativity” has stuck with me ever since our conversation.ON THE MENU:Why Founders Must “Have Faith in Creativity” and “You Simply Have To Do Things Differently”ONE Vital Lesson on Creativity from James Watt, founder of BREWDOG - The Power of Analogue and Pen and PaperHow DASH landed EPIC investors like James Watt, BREWDOG, Logan Plant, Beavertown and Fairfax, SipsmithHow To Actually Win in The “Meal Deal”. Hard Lessons from Being Delisted and Going Back in. Shoppers, Shop by ValueWhy Creativity is not just a Sales and Marketing Function. Creativity Must Exist in Supply Chain and Ops too.The Secrets Behind the Famous Wonky TFL Campaign: The Fine Balance of Planing, Creativity, Boldness and Hustle for a Nuclear BOMB of AwarenessDavid Milner’s Power of Relentless Focus: Don’t Boil The Ocean. Just pick TWO HUGE Problems per Year