Ambitious Podcast

Kate Perkovic

Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned business coach, delve into pivotal entrepreneurial roles, and embrace ambitious living for holistic growth. Set audacious goals, thrive with experts' breakthroughs, and remember—stay ambitious! read less
BusinessBusiness
EntrepreneurshipEntrepreneurship

Episodes

Mindset Mastery with TJ Fry: Reprogramming the Unconscious Mind
5d ago
Mindset Mastery with TJ Fry: Reprogramming the Unconscious Mind
In this episode, Kate talks with mindset expert TJ Fry to explore the impact of the unconscious mind on entrepreneurship and personal growth. The discussions reveal how unconscious programming shapes decisions, emotional responses, and business outcomes. TJ shares his transformative journey into Neuro-Linguistic Programming (NLP) and offers actionable insights on integrating conscious and unconscious thinking to tackle challenges. The episode dives into the distinctions between the conscious and unconscious minds, the role of self-talk, the power of focused questions, and the importance of aligning unconscious beliefs with conscious goals. Kate and TJ provide a comprehensive look at how understanding and working with the unconscious mind can lead to lasting change and success in various areas of life. 02:36 Diving into the Unconscious Mind 03:16 TJ Fry's Journey 05:39 Understanding NLP and Its Origins 08:28 The Power of the Unconscious Mind 13:02 Practical Applications for Entrepreneurs 18:31 The Importance of Asking the Right Questions 37:01 The Impact of Unfulfilled Promises 37:24 Avoiding 'Why' Questions in Conversations 37:59 Reflective vs Analytical Thinking 38:31 Reframing Questions for Clarity 40:24 The Role of the Unconscious Mind 42:31 Emotional Responses and Breakthroughs 45:55 Conscious vs Unconscious Beliefs 57:10 Understanding the Filter System 01:07:43 Understanding Immediate Reactions 01:08:07 Taking Responsibility: Being at Cause 01:10:56 The Power of the Unconscious Mind 01:20:22 Communicating with Your Unconscious Mind 01:26:36 Secondary Gain and Releasing Beliefs To connect with TJ on Instagram, click HERE. To connect with TJ via email, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
Unlocking Business Growth Secrets with Ashley Bennington: Navigating Sales, Strategy, and High-Ticket Offerings
Oct 24 2024
Unlocking Business Growth Secrets with Ashley Bennington: Navigating Sales, Strategy, and High-Ticket Offerings
Join Kate in this episode of Ambitious, where she sits down with business consultant Ashley Bennington to tackle critical business decisions in a 'This or That' format. They dive into the world of strategic business scaling, unpacking key decisions like personal versus business branding and choosing between high-ticket and low-ticket sales. Ashley lends her expertise on the power of a lean team and the growing importance of personal branding in today's media-savvy world. They also explore how video content on platforms like TikTok can drive client engagement and how intimate retreats differ from traditional networking conferences in fostering meaningful connections. 04:04 This or That: Business Concepts 08:26 Objection Handling in Sales 16:44 High Ticket vs. Low Ticket Offers 24:16 Courses vs. Memberships 32:49 Delegating Delivery in Business 43:10 Scaling with a Lean Team 45:49 The Importance of Vision in Team Building 55:25 Personal vs. Business Brand 01:01:58 The Power of Video in Marketing 01:09:27 Conferences vs. Retreats: Which is Better? To connect with Ashley on Instagram, click HERE. To check out Ashley's brand- Buy the Blazer, click HERE. To listen to Ashley's podcast Full Plate of Pasta, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
Understanding Buyer Types: Mastering Marketing and Sales Strategies
Oct 17 2024
Understanding Buyer Types: Mastering Marketing and Sales Strategies
In this episode of Ambitious, Kate dives into understanding buyer types and their critical impact on your business' success. Drawing from her own transformative journey, she explains the behaviors of analytical, driver, amiable, and expressive buyers, offering practical insights on how to effectively market and sell to each type. Additionally, Kate shares invaluable tips on growing your business during the busiest times of your life, emphasizing the role of unique skills, principles, and habits in navigating challenges. Learn how ethical marketing and recognizing your dominant buyer traits can pave the way for tailored strategies and better results. Grab your pen and paper – this episode is packed with must-know information for every aspiring entrepreneur! 00:30 Understanding Buyer Types 02:21 The Concept of Buyer Types Explained 03:41 The Importance of Recognizing Buyer Types 06:39 Adapting Marketing Strategies to Buyer Types 07:06 Case Study: Shifting Buyer Types 11:22 The Four Core Buyer Types 12:58 Deep Dive into Analytical Buyers 27:13 Deep Dive into Driver Buyers 39:08 The Importance of Confidence in Sales 39:38 Selling to Driver Buyers: Efficiency and Directness 41:08 Using Social Proof to Build Trust 42:49 Adapting to Different Buyer Types 46:48 Understanding Amiable Buyers 50:25 Marketing Strategies for Amiable Buyers 01:02:31 Expressive Buyers: Emotional and Impulsive 01:06:55 Ethical Marketing and Buyer Types To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
Unfiltered: Your Top Questions Answered – Scaling Agencies, Prioritizing Personal Time, and Sales Strategies
Oct 10 2024
Unfiltered: Your Top Questions Answered – Scaling Agencies, Prioritizing Personal Time, and Sales Strategies
Join Kate Perkovic in this episode of Ambitious, as she dives into some hot seat coaching and addresses pressing business questions from listeners. Discover the nuances of private mentorship versus accelerator programs, and gain clarity on scaling strategies, non-material goals, effective sales processes, and market research. Kate shares her personal reflections on achieving potential, defining niches, the transition from services to coaching, and balancing business growth with personal well-being. Tune in for invaluable tips and an unfiltered look at maintaining and growing a successful business. 02:25 Setting Goals Without Material Desires 07:31 Understanding Your Target Audience 11:43 The Freedom of Entrepreneurship 15:00 Membership Models: Open vs Closed Cart 20:41 Introducing ITI: Impact to Income 23:51 Biggest Fear: Not Achieving Potential 28:42 Marketing for Graphic Designers 35:07 Starting a Service Based Business 37:32 Choosing the Right Software for Your Coaching Business 39:34 Handling a Launch Flop 44:29 The Specificity of Niches in Business 46:55 Scaling Your Agency and Hiring a Team 51:00 Marketing vs. Sales: Understanding the Difference 58:33 Private Coaching vs. Mastermind 01:02:26 Balancing Business Growth and Personal Priorities To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
Quarterly Planning 101: Building a Successful Business Strategy
Sep 26 2024
Quarterly Planning 101: Building a Successful Business Strategy
In this episode of Ambitious, Kate Perkovic dives into the essentials of quarterly planning, providing practical steps to achieve clarity and set realistic goals for your business. Through reflections on her own experiences, Kate shares lessons on strategic planning, resource allocation, and effective scaling. She highlights the importance of aligning daily actions with a long-term vision, breaking down the process into structured steps—from creating a three-year vision to actionable daily tasks. Kate also goes over the significance of authenticity in the goal-setting process, encouraging listeners to ensure their ambitions are genuine and not influenced by external factors. Tune in for insights on impactful decision-making, avoiding common pitfalls, and staying focused on what truly moves the needle in your business. 01:01 The Importance of Quarterly Planning 03:21 Reverse Engineering Your Goals 04:19 Scaling Your Business: Less is More 07:52 Identifying Your Small Self 12:33 Envisioning Your Soar Self 18:26 Creating a Three-Year Vision 26:57 Setting Annual Goals 31:10 Focusing on Key Business Areas 37:25 Setting Annual Business Goals 39:32 Realistic Business Growth Rates 44:34 Quarterly Planning for Success 55:24 Monthly and Weekly Execution 58:16 Staying True to Your Vision To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.
Montana Insights: Transformative Leadership and Business Strategies
Aug 1 2024
Montana Insights: Transformative Leadership and Business Strategies
In this heartfelt episode of Ambitious, Kate opens up about her recent transformative experience in Montana and the impactful changes she's making to both her business and personal mindset as a result. She reflects on the essential need for silence and connection, the power of vulnerability, and the importance of moving away from transactional relationships in business. This episode also dives into redefining business frameworks, emphasizing the need for intention, invitation, and integration, and challenges the conventional wisdom around blueprints and one-size-fits-all strategies. With actionable insights and powerful realizations, Kate provides a comprehensive guide for entrepreneurs looking to deepen their impact and build more authentic, effective businesses. Tune in for a mix of personal anecdotes, strategic takeaways, and a fresh perspective on business growth. 02:26 Realizations from Montana 02:37 Mentorship and Personal Growth 05:52 The Power of Silence 09:27 Connection Without Agenda 14:05 Authenticity and Boundaries 21:34 Questioning Success and Alignment 28:07 Brand Buckets vs. Brand Pillars 34:15 Deep Dive into Core Beliefs 35:04 Consistency and Congruency in Business 38:40 Signature Frameworks and Genius Models 43:37 Effective Social Media Marketing Strategies 52:28 Decision Making and Scaling Your Business For more insights, follow Kate's coach George Bryant on Instagram @itsgeorgebryant. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.
Redefining Ambition: Balancing Success and Inner Peace with Anna Wojtowicz
Jul 25 2024
Redefining Ambition: Balancing Success and Inner Peace with Anna Wojtowicz
In this episode of Ambitious, Kate chats with with Anna, CEO of AW Creative, in an enriching discussion about balancing ambition with inner peace. They explore the duality of masculine and feminine aspects of ambition, redefining what it means to be truly successful. The conversation highlights recognizing signs of unhealthy relationships with success and the significance of personal challenges on professional growth. Anna shares her transformative journey from a high-flying corporate career to founding her consulting company, inspired by a period of grief that led her to reevaluate her goals and values. Emphasizing the importance of inner balance, introspection, and creating sustainable success, this episode offers insights into moving from traditional ambition-driven approaches to a more holistic and fulfilling pursuit of both personal and professional achievements. 00:00 Introduction 01:17 Meet Today's Guest: Anna, CEO of AW Creative 02:37 Anna's Journey: From Corporate to Entrepreneurship 03:13 The Turning Point: Grief and Self-Reflection 04:36 The Unhealthy Side of Ambition 08:29 Finding Inner Balance and Self-Trust 17:00 Creating Space for Introspection 29:05 Rewriting Core Beliefs and Achieving Sustainable Success 35:34 Introducing the Four-Step Framework 39:22 Transformation: Embracing Change 45:52 Navigating Discomfort and Building Resilience 55:57 Balancing Ambition and Inner Work To connect with Anna on Instagram, click HERE. For ways to work with Anna, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.
Mastering Multiple Seven-Figure Businesses with Ashli Pollard: Momentum, Branding, and Redefining Success
Jul 4 2024
Mastering Multiple Seven-Figure Businesses with Ashli Pollard: Momentum, Branding, and Redefining Success
Join us as we welcome Ashli Pollard, an absolute powerhouse in the business world. Ashli generously shares her experience of running multiple seven-figure businesses across various industries. She brings to light the crucial role of momentum and movement in business and how to use it strategically to reach your goals. As a serial entrepreneur, Ashli has her hands in several successful businesses, and she imparts her wisdom on managing multiple ventures, maintaining stability, and finding a balance between passion and practicality. Listen in as we navigate the realm of branding, discussing the impact and importance of personal branding versus business branding. Our guest Ashli lends her insights based on her experiences with her own businesses, and she sheds light on the strategic decision-making process behind branding. We also explore the world of team building and management, discussing the misconceptions surrounding personal branding and the importance of effective leadership. Stay tuned as we discuss the topic of ambition and achieving success in all areas of life. Balancing multiple goals and navigating the pressures of competition can be a daunting task, but we're here to guide you. With our combined experiences, we encourage you to embrace the journey, learn continuously, and find fulfillment in your accomplishments. We hope that this episode serves as a rich resource for anyone in the throes of entrepreneurship. Ashli's insights are invaluable and her ambition is infectious. Don't miss out on this riveting conversation! (0:00:08) - Interview With Business Powerhouse Ashley Pollard (0:07:11) - Building Multiple Businesses for Stability (0:13:14) - Personal Branding vs Business Branding (0:20:26) - Building and Managing Teams Strategically (0:27:12) - Effective Hiring and Managing a Team (0:33:57) - Building a Supportive and Values-Driven Team (0:38:56) - Motivation (0:44:29) - Redefining Rich in Today's Society (0:47:19) - Financial Comfort in Entrepreneurship (0:58:43) - Embracing Ambition and Rejecting Pressure (1:03:48) - Insights and Ambition To connect with Ashli on Instagram, click HERE. To learn more about ways to work with Ashli, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.
Mastering the Art of Event Planning with Anna Gryglewska: Strategies for Creating Impactful In-Person Gatherings
Jun 27 2024
Mastering the Art of Event Planning with Anna Gryglewska: Strategies for Creating Impactful In-Person Gatherings
Join us as we explore the evolving landscape of in-person events with our esteemed guest, Anna, an event strategy guru with 14 years under her belt. We tackle the resurgence of face-to-face gatherings and the rich tapestry of experiences they offer, from cozy networking dinners to transformative retreats. Anna imparts her wisdom on crafting events that resonate, the art of leveraging sponsorships, and the nitty-gritty of managing big-ticket events. As we look ahead, we discuss the trend predictions for 2024, spotlighting the enduring appeal of retreats for their unparalleled ability to foster personal bonds and community spirit. In our conversation, we examine the hybrid event model, merging the educational with the experiential, to meet diverse community needs. We dissect the intention behind event planning—whether to sell or to serve—and its impact on ROI, be it in client acquisition or community nurturing. Listen in as we unravel the strategic aspects of integrating events into your business, from understanding your audience to personalizing experiences that leave a lasting impression. We emphasize the transformative power of personalized touches, like thoughtful welcome gifts and handwritten notes, and discuss financial transparency in event planning, including the real costs and potential returns on investment. Rounding out our discussion, we offer practical tips and considerations for event planning, such as the importance of starting early and the strategies for marketing to the right audience. We share firsthand experiences on the logistical challenges of selecting a venue, the importance of room setup, and how speaker selection can make or break your event. Furthermore, we discuss managing unexpected issues, the value of point persons, and balancing the multitude of roles as a host. Whether you're a seasoned planner or just getting your feet wet, this episode is packed with insights to guide you in hosting events that resonate with your community and align with your brand's vision. (06:36) The Amplified Desire for in-Person Events (10:05) Sales vs Community-Building Events (18:34) Understanding Your Community and Their Needs (24:45) Event Budgeting and Costing (33:34) Venue and Food/Beverage for Events (37:24) Importance of Venue Setup and Flow (46:17) Relationships Impact Budgeting for Speakers (51:01) Using Sponsorships for Event Goody Bags (55:43) Understanding Event Sponsorship Impact (01:04:29) The Importance of Market Research To connect with Anna on Instagram, click HERE. To learn more about ways to work with Anna, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.
Optimizing Health: A Holistic Approach to Nutrition, Wellness, and Performance with Grace Terrell
Jun 20 2024
Optimizing Health: A Holistic Approach to Nutrition, Wellness, and Performance with Grace Terrell
Do you ever feel like the health world is a noisy place full of conflicting diet advice? It can leave you feeling like you're on a rollercoaster of uncertainty. Today we're cutting through the chaos with Grace Terrell, a certified holistic nutritionist. With her balanced approach to healthy eating, Grace walks us through the importance of understanding our past diet history and the ingredients that fill our plates. Health isn't just about what we eat, it's about understanding our bodies at a deeper level. Grace shares her personal journey grappling with food intolerance and how holistic approaches helped reclaim her health. We break down complex concepts like the gut-brain connection and discuss how stress can manifest in our bodies. We also dive deep into the realm of hormones, their vital role in women's health, and how to manage the emotional turbulence that hormonal imbalances can trigger. Listen now for some practical advice on how to achieve balance, quality sleep, and optimized energy levels for a healthier life! (0:00:08) - Control Your Health With Holistic Wellness (0:05:00) - Navigating Nutrition (0:14:18) - Understanding Symptoms and Healing Journey (0:19:13) - Hormones and Gut-Brain Connection Importance (0:26:46) - The Gut-Brain Connection and Stress (0:35:31) - Balance, Sleep, and Optimizing Energy (0:44:53) - Optimizing Health for Busy Women (0:55:43) - Finding Support and Programs for Wellness To connect with Grace on Instagram, click HERE. To learn more about ways to work with Grace, click HERE. To connect with Kate on Instagram, click HERE. To apply for ITI, click ⁠HERE⁠.