Ambitious Podcast

In this episode of Ambitious Unfiltered, Kate Perkovic addresses some of the most common questions from her listeners about scaling their businesses. Kate covers everything from expanding marketing efforts beyond a regional focus to the intricacies of hiring full-time employees. She dives into effective sales processes, the importance of building a personal brand versus a dedicated business profile, and how to communicate the value of a high-ticket program. Kate also shares her insights on using systems and platforms to simplify business operations and maximize time, and the pros and cons of listing pricing on your website. Tune in for actionable advice tailored to help you grow and scale your business successfully. 02:20 How to Expand Your Marketing Reach 06:57 Scaling Your Business with Full-Time Employees 13:43 Creating Hype for Your Launch 18:03 Personal vs. Business Branding 22:14 Optimizing Your Sales Process 28:02 Understanding the Sales Process Chain 28:29 Identifying and Solving Sales Process Problems 31:53 Communicating High-Ticket Program Results 37:48 Scaling Your Business When at Capacity 41:18 Implementing Effective Systems in Coaching 46:13 Should You Display Pricing on Your Website? To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate dives deep into a high-ticket selling framework that has shaped her online business journey. Having started as a high-ticket phone closer, she shares personal insights and experiences on the evolution of her sales strategies. Kate emphasizes the importance of creating a genuine connection with clients, setting a clear frame for sales calls, and understanding the current reality and goals of prospects. She reveals the key stages of her framework, from building rapport to presenting the price with confidence. Throughout the episode, Kate highlights the significance of education-based sales and how to effectively communicate the value of your offers. Tune in to learn actionable steps and practices that can transform your sales approach and help you close high-ticket deals with ease. 00:26 Personal Journey into High Ticket Sales 01:50 Challenges and Misconceptions in High Ticket Sales 04:31 Developing a Sales Framework 06:56 Importance of Sales Reps and Experience 09:37 Building Rapport in Sales Calls 14:10 Setting the Frame for Sales Calls 20:01 Understanding Client's Current Reality 25:24 Diving Deeper into Business Vision 26:23 Personalizing Your Approach 28:07 Identifying and Addressing Roadblocks 29:17 The Power of Asking, Not Telling 30:58 Reviewing and Reflecting on Client Needs 32:47 Educating on Outcomes 37:41 Presenting the Process 42:41 Confidently Pitching the Price To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate breaks down the fundamentals of marketing psychology. She explores the six mental triggers of marketing: reciprocity, commitment, social proof, likability, authority, and scarcity. Kate shares her own journey of learning marketing, emphasizing the importance of ethical use of these principles. Listeners will gain insight into understanding the psychology behind why audiences take action and how to effectively apply these strategies in their own businesses to build trust and drive engagement. 01:32 The Psychology Behind Marketing 03:11 Ethical Considerations in Marketing 04:52 The Six Mental Triggers of Marketing 05:41 Deep Dive into Reciprocity 16:22 Understanding Commitment 24:28 Exploring Social Proof 29:00 The Power of Testimonials 31:59 Understanding Likability 38:11 The Role of Authority 44:05 Scarcity in Marketing To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate takes you behind the scenes of a common entrepreneurial cycle she calls the Push Pause Pattern. After coaching hundreds of businesses, she discovered a recurring cycle affecting both her clients and peers. Kate breaks down this cycle, into its seven stages. For each stage, she shares symptoms and actionable advice to identify where you might be and how to take control. Kate emphasizes the importance of consistency, understanding, and planning to avoid the detrimental swings in cashflow and energy. She also provides practical steps to re-engage old leads, implement limited-time offers, and focus on core marketing strategies to stop the cycle and foster steady growth. If you're feeling stuck in this cycle, this episode will equip you with the tools you need for sustained success. 01:39 The Push Pause Pattern Unveiled 05:36 Understanding the Highs 07:56 Settling into Routine 12:00 Reality Check: Contracts Ending 19:25 Panic Mode: Hustle and Stress 30:00 The Crash: Burnout and Exhaustion 34:50 Recognizing the Need for Change in Your Business 35:26 Avoiding Decisions in Emotionally Charged States 38:08 Navigating Burnout and Chill Mode 39:59 Steps to Break the Push Pause Cycle 49:29 Strategies for Immediate Cash Flow 56:20 Re-Engaging Leads and Clients To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate welcomes Gabs, the CEO of Assist Her Agency, to share her journey from being a solo freelancer to leading a team of eight. They discuss the evolution of Gabi's agency, touching on the challenges and strategies involved in scaling, the pros and cons of having a niche, and how to deliver exceptional service. They also dive into the importance of communication, building strong client relationships, and harnessing a team to drive business success. Whether you're a solo service provider or running an agency, this episode is packed with practical tips for scaling and maintaining high-quality service. 01:09 Scaling from Solopreneur to Agency 06:44 Challenges and Strategies in Scaling 12:51 Client Relationships and Delivery 23:55 Customizing Services and Sales 35:03 Hiring: In-House vs. Agency 42:14 Managing Responsibilities and Difficult Conversations 42:39 Misconceptions About Building a Team 44:03 The Catch-22 of Scaling an Agency 44:47 The Turning Point: Hiring the First Team Member 46:53 The Benefits of Delegation 50:19 Building Trust in Your Team 58:39 The Role of Mindset in Business Growth 01:02:24 Embracing Challenges and Growth To connect with Gabs on Instagram, click HERE. To connect with Assist Her Agency on Instagram, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate discusses her struggles with vulnerability and perfectionism. She addresses the common feeling among entrepreneurs of falling out of love with their business. She provides valuable insights on recognizing symptoms of dissatisfaction, understanding underlying issues, and potential reasons behind these feelings. Kate then outlines two primary paths to navigate this phase: pivoting with small increments or taking a complete pause. She encourages listeners to ask important self-reflective questions to find the clarity needed for their next steps. 01:17 Embracing Vulnerability 06:07 Recognizing Business Dissatisfaction 11:01 Identifying Signs of Business Discontent 18:22 Understanding the Root Causes 23:29 Aligning Business with Personal Values 30:28 The Rock, Reef, and Shoal Analogy 32:58 Acknowledging and Addressing Business Misalignment 33:47 Setting Expectations and Values 34:33 Short-Term Pain for Long-Term Gain 37:26 Understanding Your Why 39:35 Pathways to Change: Pivot or Pause 40:04 The Pivot Path: Incremental Changes 43:51 The Pause Path: Taking a Break 52:26 Questions for Self-Reflection To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode, Kate welcomes her coach, George Bryant, to explore the impact of balancing masculine and feminine energies in entrepreneurship. They discuss George’s journey from military service to bestselling author and business consultant, diving into the importance of nurturing both energies for achieving ultimate success. Kate shares her transformative experience with feeling emotions, self-care practices, and transparent communication that led to deeper connections with her clients and team. Tune in to discover practical steps and personal stories that will help you unlock new dimensions of growth in your business and personal life. 04:37 Balancing Masculine and Feminine in Business and Life 06:23 Challenges and Misconceptions 15:13 The Importance of Self-Trust and Letting Go 36:34 Finding Stillness in Daily Life 38:26 The Importance of Feeling 39:10 Navigating Business and Emotions 43:11 The Power of State Changes 47:02 The Role of Awareness 49:39 Integrating Masculine and Feminine Energies 52:25 The Impact of Emotions on Business 56:17 Practical Steps to Balance Emotions and Strategy 01:07:55 Reframing Personal Development 01:09:17 Understanding Trauma and Personal Growth 01:12:25 Balancing Masculine and Feminine Energies 01:14:28 Consistency and Self-Care Practices 01:17:36 Practical Steps for Personal and Business Growth Resources Mentioned: How To Do The Work by Dr. Nicole Lepera To connect with George on Instagram, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate Perkovic is breaking down the stages of business growth from zero to multi-million dollar revenues. She provides actionable advice on marketing strategy, lead generation, sales processes, team building, and data-driven decision making tailored to each stage of business. Kate emphasizes the importance of building a strong personal brand, engaging with your audience, and the pivotal role of a dedicated team in scaling your business. Whether you're just starting out or aiming for the million-dollar mark, this episode is packed with valuable tips to help you navigate and succeed at each stage of your entrepreneurial journey. 01:14 Embracing Change and Surrender 04:49 Pain as a Pathway to Purpose 08:29 Understanding Business Growth Stages 16:29 Stage One: The Hustle Phase 21:20 Stage Two: Building Clarity and Consistency 25:27 Mastering Sales Calls and Building Consistency 27:00 Stage Three: Scaling to Six Figures 28:18 Strategies for Consistent Lead Generation 29:15 Building a Strong Brand and Diversifying Offers 30:36 Automating Sales and Expanding Product Suite 32:56 Stage Four: Scaling to Seven Figures 34:27 The Importance of Data and Customer Feedback 41:25 Advanced Marketing Strategies and Team Delegation 42:09 Stage Five: Scaling Beyond Seven Figures To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode, Kate talks with mindset expert TJ Fry to explore the impact of the unconscious mind on entrepreneurship and personal growth. The discussions reveal how unconscious programming shapes decisions, emotional responses, and business outcomes. TJ shares his transformative journey into Neuro-Linguistic Programming (NLP) and offers actionable insights on integrating conscious and unconscious thinking to tackle challenges. The episode dives into the distinctions between the conscious and unconscious minds, the role of self-talk, the power of focused questions, and the importance of aligning unconscious beliefs with conscious goals. Kate and TJ provide a comprehensive look at how understanding and working with the unconscious mind can lead to lasting change and success in various areas of life. 02:36 Diving into the Unconscious Mind 03:16 TJ Fry's Journey 05:39 Understanding NLP and Its Origins 08:28 The Power of the Unconscious Mind 13:02 Practical Applications for Entrepreneurs 18:31 The Importance of Asking the Right Questions 37:01 The Impact of Unfulfilled Promises 37:24 Avoiding 'Why' Questions in Conversations 37:59 Reflective vs Analytical Thinking 38:31 Reframing Questions for Clarity 40:24 The Role of the Unconscious Mind 42:31 Emotional Responses and Breakthroughs 45:55 Conscious vs Unconscious Beliefs 57:10 Understanding the Filter System 01:07:43 Understanding Immediate Reactions 01:08:07 Taking Responsibility: Being at Cause 01:10:56 The Power of the Unconscious Mind 01:20:22 Communicating with Your Unconscious Mind 01:26:36 Secondary Gain and Releasing Beliefs To connect with TJ on Instagram, click HERE. To connect with TJ via email, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

Join Kate in this episode of Ambitious, where she sits down with business consultant Ashley Bennington to tackle critical business decisions in a 'This or That' format. They dive into the world of strategic business scaling, unpacking key decisions like personal versus business branding and choosing between high-ticket and low-ticket sales. Ashley lends her expertise on the power of a lean team and the growing importance of personal branding in today's media-savvy world. They also explore how video content on platforms like TikTok can drive client engagement and how intimate retreats differ from traditional networking conferences in fostering meaningful connections. 04:04 This or That: Business Concepts 08:26 Objection Handling in Sales 16:44 High Ticket vs. Low Ticket Offers 24:16 Courses vs. Memberships 32:49 Delegating Delivery in Business 43:10 Scaling with a Lean Team 45:49 The Importance of Vision in Team Building 55:25 Personal vs. Business Brand 01:01:58 The Power of Video in Marketing 01:09:27 Conferences vs. Retreats: Which is Better? To connect with Ashley on Instagram, click HERE. To check out Ashley's brand- Buy the Blazer, click HERE. To listen to Ashley's podcast Full Plate of Pasta, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate dives into understanding buyer types and their critical impact on your business' success. Drawing from her own transformative journey, she explains the behaviors of analytical, driver, amiable, and expressive buyers, offering practical insights on how to effectively market and sell to each type. Additionally, Kate shares invaluable tips on growing your business during the busiest times of your life, emphasizing the role of unique skills, principles, and habits in navigating challenges. Learn how ethical marketing and recognizing your dominant buyer traits can pave the way for tailored strategies and better results. Grab your pen and paper – this episode is packed with must-know information for every aspiring entrepreneur! 00:30 Understanding Buyer Types 02:21 The Concept of Buyer Types Explained 03:41 The Importance of Recognizing Buyer Types 06:39 Adapting Marketing Strategies to Buyer Types 07:06 Case Study: Shifting Buyer Types 11:22 The Four Core Buyer Types 12:58 Deep Dive into Analytical Buyers 27:13 Deep Dive into Driver Buyers 39:08 The Importance of Confidence in Sales 39:38 Selling to Driver Buyers: Efficiency and Directness 41:08 Using Social Proof to Build Trust 42:49 Adapting to Different Buyer Types 46:48 Understanding Amiable Buyers 50:25 Marketing Strategies for Amiable Buyers 01:02:31 Expressive Buyers: Emotional and Impulsive 01:06:55 Ethical Marketing and Buyer Types To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

Join Kate Perkovic in this episode of Ambitious, as she dives into some hot seat coaching and addresses pressing business questions from listeners. Discover the nuances of private mentorship versus accelerator programs, and gain clarity on scaling strategies, non-material goals, effective sales processes, and market research. Kate shares her personal reflections on achieving potential, defining niches, the transition from services to coaching, and balancing business growth with personal well-being. Tune in for invaluable tips and an unfiltered look at maintaining and growing a successful business. 02:25 Setting Goals Without Material Desires 07:31 Understanding Your Target Audience 11:43 The Freedom of Entrepreneurship 15:00 Membership Models: Open vs Closed Cart 20:41 Introducing ITI: Impact to Income 23:51 Biggest Fear: Not Achieving Potential 28:42 Marketing for Graphic Designers 35:07 Starting a Service Based Business 37:32 Choosing the Right Software for Your Coaching Business 39:34 Handling a Launch Flop 44:29 The Specificity of Niches in Business 46:55 Scaling Your Agency and Hiring a Team 51:00 Marketing vs. Sales: Understanding the Difference 58:33 Private Coaching vs. Mastermind 01:02:26 Balancing Business Growth and Personal Priorities To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we dive into our case study series showcasing the remarkable transformations of our clients, all while maintaining their anonymity. Today, we explore the journey of a social media expert who successfully scaled her business from $30K months to creating a multi-million dollar company by age 25. Learn about the strategies and structural changes implemented, including team reorganization and compensation realignment, which contributed to her significant growth. We also discuss how she ventured into high-ticket consulting and diversified her business offerings. Tune in to uncover actionable insights and strategies to achieve similar milestones in your own business. 04:25 The Consultation and Decision to Work Together 11:17 Restructuring the Team for Success 15:11 Adjusting Compensation Structures 23:04 Exploring New Avenues: Consulting and Masterminds 27:58 Trademark Troubles and Rebranding 29:31 Scaling the Business Model 30:42 Transition to Consulting and Coaching 31:00 Creating a Comprehensive Product Suite 32:39 The CEO's Personal Evolution 34:55 Balancing Hustle and Self-Care 42:23 Marketing Strategies and Consistency 44:25 Adapting to Market Changes To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate Perkovic dives into the essentials of quarterly planning, providing practical steps to achieve clarity and set realistic goals for your business. Through reflections on her own experiences, Kate shares lessons on strategic planning, resource allocation, and effective scaling. She highlights the importance of aligning daily actions with a long-term vision, breaking down the process into structured steps—from creating a three-year vision to actionable daily tasks. Kate also goes over the significance of authenticity in the goal-setting process, encouraging listeners to ensure their ambitions are genuine and not influenced by external factors. Tune in for insights on impactful decision-making, avoiding common pitfalls, and staying focused on what truly moves the needle in your business. 01:01 The Importance of Quarterly Planning 03:21 Reverse Engineering Your Goals 04:19 Scaling Your Business: Less is More 07:52 Identifying Your Small Self 12:33 Envisioning Your Soar Self 18:26 Creating a Three-Year Vision 26:57 Setting Annual Goals 31:10 Focusing on Key Business Areas 37:25 Setting Annual Business Goals 39:32 Realistic Business Growth Rates 44:34 Quarterly Planning for Success 55:24 Monthly and Weekly Execution 58:16 Staying True to Your Vision To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this special episode of Ambitious, we dive into something a little different. As a podcast enthusiast, I've compiled the top 10 segments from our most loved episodes to give you valuable insights and key takeaways. From the importance of leadership and personal growth to avoiding blueprint dependency and fostering deep client relationships, this episode covers a range of essential topics for ambitious women in business. We also discuss the nuances of qualifying clients, making value-based decisions, and the intricacies of successful launches. Join me as we revisit these high-impact highlights and take your entrepreneurial journey to the next level. 01:30 Secrets to Building a Seven-Figure Business 04:25 Insights from an Intensive Coaching Week 08:04 Business Trends for 2024 10:52 Journey to Business Success 13:48 Client Experience 18:16 The Reality of Running a Seven-Figure Business 21:36 Creating Work-Life Harmony 25:55 Understanding and Overcoming Burnout 30:20 Refining Your Sales Process 37:46 Achieving Massive Launch Success To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, Kate emphasizes the importance of progress over perfection for entrepreneurs and introduces a new segment called 'Unfiltered,' where she answers audience questions in real-time without pre-preparation. Topics covered include handling low webinar attendees, effective messaging to attract high-level clients, defining your brand and values, starting as a new entrepreneur, making empowering stories, building a strong money mindset, and working with friends and family in business. Kate also offers insights into learning and development as an entrepreneur and gives practical advice to help you achieve your business goals. 00:00 Welcome and Life Update 04:36 Webinar Strategy and Marketing Tips 09:18 Crafting Effective Messaging to Attract Clients 15:40 Defining Your Brand Values 20:26 Advice for Aspiring Entrepreneurs 23:17 The One Business Mistake I Would Change 25:38 Adding Value to Your Story to Empower Your Audience 29:01 Engaging Your Audience with Your Story 30:04 Building Your Money Mindset 34:04 Filling a Cohort After a Masterclass 38:24 Achieving Big Results for Clients and Gather Case Studies 42:34 Learning and Development as an Entrepreneur 47:53 Working with Friends and Family To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, Kate engages in a discussion with Lacey Madison, founder and CEO of Sir Consulting. Together, they explore the nuances of polarizing business practices through a 'this or that' framework, covering topics like niche marketing, curated versus raw branding, and the differences in men's and women's business strategies. The conversation dives into the integration of AI into business models for efficiency and staying competitive. This episode is packed with insights on resourcefulness, adaptability, and the crucial role of technology in driving growth and inclusivity. 00:49 Introducing Lacey Madison 02:15 Diving into Controversial Business Practices 04:08 The Great Pricing Debate 12:36 Curated vs. Raw Branding 21:55 Manual vs. Automated Messaging 27:53 Niche vs. Anti-Niche 44:49 The Reality of Marketing and Community Building 45:30 Sales Calls vs. DM Selling: A Deep Dive 53:10 Objection Handling vs. Permission-Based Selling 01:01:51 Women's vs. Men's Business 01:15:32 The Future of AI in Business To connect with Lacey on Instagram, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, Kate dives into the often-overlooked qualities necessary for entrepreneurial success. Moving beyond the typical advice on marketing and sales, she emphasizes personal development, adaptability, and handling criticism as critical skills. Kate shares personal anecdotes and wisdom from her mentors, illustrating the importance of calculated risks, emotional regulation, and effective communication. She also highlights the role of vision, discipline, and relationship-building in sustaining a successful business. Tune in to explore these non-negotiable skills and set a solid foundation for your entrepreneurial journey. 01:51 Non-Negotiable Skills for Success 03:51 Calculated Risks 10:25 Handling Feedback and Criticism 17:06 Adaptability: Navigating Change 21:56 Vision 27:01 Personal Development 32:19 Building Meaningful Relationships 37:58 Mastering Emotional Regulation 44:10 The Importance of Discipline 48:21 Effective Problem Solving 52:45 The Art of Communication 56:37 Time Management for Entrepreneurs To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, we kick off our new series with an in-depth case study on how a client scaled her online course from $300 to $2000, achieving multiple six-figure launches. Discover how we optimized her marketing strategy, refined her messaging, and implemented a structured relaunch plan. Learn valuable insights into sales psychology, creating depth with your audience, and leveraging long-term vision for sustainable growth. Ideal for entrepreneurs looking to scale their digital products or understand the nuances of effective marketing. 03:27 Client Background and Initial Goals 04:09 Coaching and Initial Challenges 04:57 Product Evaluation and Pricing Strategy 16:31 Marketing Strategy and Consistency 22:08 Relaunch Strategy and Email Campaigns 22:54 Analyzing Audience Engagement 24:16 Gathering Data from the First Launch 26:51 Massive Wins and Scaling Success 28:22 Optimizing and Refining the Launch Model 34:07 Transitioning to Evergreen and Future Plans To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, join Kate as she shares the insights and strategies she would implement if she were to start her business all over again. Whether you're in the early stages of your entrepreneurial journey or looking to strengthen the foundation of your existing business, Kate breaks down the core elements you need to focus on for sustainable growth. Learn about the importance of having one person to serve, choosing the right platform for your audience, mastering the sales process, building a signature offer, and understanding the true essence of branding. Kate emphasizes the significance of community, consistency, and clarity in achieving your business goals. Tune in for practical advice, real-life examples, and actionable steps to help you build a business that not only achieves financial success but also aligns with your values and vision. 01:37 The Importance of Foundations 05:12 Understanding Your Niche 13:41 Choosing the Right Platform 17:26 Building Community and Trust 26:49 Mastering Sales 28:10 Mastering Sales Skills 30:12 High Ticket vs Low Ticket Offers 34:17 The Importance of a Signature Offer 42:14 Building a Signature Framework 44:34 Understanding Brand Perception 50:46 Consistency and the Compound Effect To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.