PODCAST

Nonprofit Nation with Julia Campbell

Julia Campbell

Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days. Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels. On Nonprofit Nation, Julia sits down with nonprofit industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause. Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit. You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention. Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.

[SOLO] The 5 Types of Stories Every Nonprofit Should Tell
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.comStorytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media.Brands and businesses are getting their stories out there – stories about their origins, their values, their customers.So why are most nonprofits so bad at storytelling?I think the reason is that many nonprofit staff and volunteers are uncomfortable talking about themselves. They feel icky asking for support, asking for help, patting themselves on the back and sharing the great work they are doing every day.This needs to change.Here are 5 stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media.Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts
Today
8 mins
A Revolution in Nonprofit Professional Development with Jon McCoy and Becky Endicott
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.comNonprofit organizations live daily in working to outpace need. Yet, the nonprofit fundraising landscape is one that hasn’t changed much in the last several decades. What if our dreams are bigger than simply hitting revenue goals?  To better help the sector dream big and escape the status quo, Jon McCoy and Becky Endicott started the We Are For Good professional development empire. They're on a mission to reimagine the nonprofit professional development space, to flip the donor pyramid upside down, and to rename our industry in their spare time.After dreaming of a full-fledged company aimed at empowering and equipping this generation of nonprofit leaders,  We Are For Good launched in 2020 through their podcast of the same name. The podcast debuted as the #1 nonprofit podcast on Apple iTunes and hosts some of the industry’s most respected thought leaders as guests. Here are some of the topics we discussed:The biggest changes in the nonprofit sector in the last two yearsHow they record and release new podcast episodes three times per week (wow!)How we can get people to care and to embrace our ideasWhat nonprofits get wrong when it comes to professional development - and how We Are For Good aims to change that  Connect with We Are For Good:LinkedIn - @WeareforgoodInstagram - @WeareforgoodTwitter - @weareforgood_Facebook - @WeareforgoodPinterest - @WeareforgoodYouTube - @Weareforgoodhttps://www.weareforgood.com/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts
2d ago
40 mins
[SOLO] How to Persuade People Through Storytelling
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.comNonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day.Whether you are trying to get new members for your performing arts center, to entice people to adopt dogs and cats, or to create advocacy actions around climate change – you are in the business of persuasion.To persuade is “to move by argument, entreaty, or expostulation to a belief, position, or course of action.” In his writings on how to become a great public speaker, the Greek philosopher Aristotle (384-322 B.C.) described three “modes of persuasion”. These modes – Ethos, Pathos, and Logos –  are the essential elements required to convince your audience of your viewpoint. In order to collect, craft, and share stories that will move people from passive to passionate, let’s explore how Aristotle’s 3 modes of persuasion can be used to improve our nonprofit storytelling.Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts
4d ago
6 mins
[SOLO] How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com This episode audio is taken from a free live webinar that I did, called How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing. Enjoy! You'll learn: ✅ How to make the case for storytelling at your nonprofit.✅ Real-world examples of compelling stories resonating right now.✅ The benefits of sharing your stories (for your audience!)✅ Essential qualities of a stellar nonprofit storyteller in uncertain times.✅ I'll also be taking questions and giving you more details about my program Storytelling That Sticks. Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts
1w ago
46 mins
The Future of Cause Marketing with Joe Waters
Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com Cause marketing, as defined by cause marketing expert Joe Waters, is a partnership between a nonprofit and a for-profit for mutual profit. Joe is my guest this week, and he sheds light on the many definitions and facets of cause marketing as well as specific ways that nonprofits can build their cause marketing program and create partnerships that prospects can’t wait to get involved in. Joe helps nonprofits and businesses build win-win partnerships that raise money and change the world. He’s been writing his popular partnership blog, Selfish Giving, since 2005. He’s also written two books, one on cause marketing, the other on corporate partnerships.Joe's email newsletter is a must-read for the sector, and you can sign up here: https://www.selfishgiving.com/  Here are some of the topics we discussed:How to identify cause marketing opportunities and capitalize on them What are the many ways nonprofits can raise money with corporate partnershipsWhat corporate sponsors really want (and how to convey that to them)How cause marketing has changed due to generational shiftsConnect with Joe:https://twitter.com/joewatershttps://www.selfishgiving.com/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbell Blog: www.jcsocialmarketing.com/blog Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts
May 18 2022
43 mins
How to Start & Grow Your Monthly Donor Program with Erica Waasdorp
45% of worldwide donors are enrolled in a monthly giving program. In addition, online monthly giving revenue grew by 40% in the past year as recurring donation options become increasingly popular with online donors.I sit down with monthly giving guru Erica Waasdorp, an expert in helping nonprofits of all sizes create and grow vibrant and successful monthly donor programs.  Erica lives and breathes direct response and fundraising and considers herself a "Philanthropy-holic". Building partnerships and trying to find the best solution for members and donors and thus clients’ needs are what Erica does best. Erica started A Direct Solution in December of 2003 with more than twenty years of experience in direct marketing, from both sides of the desk, on the client side and the agency side. She has since worked with numerous non-profit clients on and off-Cape as well as internationally.Here are some of the topics we discussed:Why monthly giving is so powerful right nowHow even the smallest nonprofits can set up a monthly giving programHow to use social media to promote and grow your programCommon pitfalls to avoidConnect with Erica:https://adirectsolution.com/https://www.linkedin.com/in/erica-waasdorp-544b74/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbell Blog: www.jcsocialmarketing.com/blog Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts
May 11 2022
36 mins
Long-Term Planning in a Short-Term World with Cherian Koshy
Long-term planning - right now??? If this concept seems foreign or unattainable to your nonprofit, especially with what we've gone through in the past two years, then listen up. Enter Cherian Koshy, Certified Fund Raising Executive (CFRE), Chartered Advisor in Philanthropy (CAP), & AFP Master Trainer. He spent over 25 years in nonprofits, mostly as a fundraiser. Cherian is a nonprofit investment consultant and principal at Endowment Partners, an investment management firm that solely focuses on nonprofits, foundations, and endowments. He currently serves on the global board of the Association of Fundraising Professionals and is the Chair of the Iowa Commission on Volunteer Service (Volunteer Iowa) as well as eight other boards and commissions.Here are some of the topics we discussed:The importance of investments and long term planningCharitable giving and emergency situations: striking the balance between urgent need and long-term solutionsHow nonprofits can deal with risk & uncertaintyThe concept of the "Ulysses Pact" to ensure foundations and fundraising staff are still around to help future generations through their emergencies.Common obstacles to long-term planning and ways to overcome themConnect with Cherian:https://twitter.com/cherian_koshy https://www.linkedin.com/in/cheriankoshy/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbell Blog: www.jcsocialmarketing.com/blog Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts
May 4 2022
37 mins
Robots Make Bad Fundraisers with Steven Shattuck
In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.But with all the software, tools, apps and intelligence available to us, why has fundraising performance stagnated? Has technology actually gotten in the way of building a personal connection with our supporters? In the latest episode of Nonprofit Nation, Steven Shattuck tell us why robots make bad fundraisers - and how we can apply time-tested principles of philanthropy to the modern technology available, with the goal of keeping the donors we already have, inspiring new donors to give, and maintaining the sanity of our team members. Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content, and hosts a weekly webinar series which features the top thought-leaders in the nonprofit sector. He is the author of Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020).Here are some of the topics we discussed:How technology has gotten in the way of building a personal connection with donorsStatistics on donor retention (spoiler: it's bad) and how we can retain more of our donorsHow fundraisers can use modern technology to keep more of the donors that they haveWhy fundraising is more important than ever in turbulent timesConnect with Steven:https://twitter.com/StevenShattuckhttps://www.linkedin.com/in/stevenshattuck/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Convert
Apr 27 2022
36 mins
How to Fundraise In A Pandemic (or Any Other Crisis) with Pamela Grow
This episode is sponsored by the Donor Participation Project Conference! Join me and dozens of others for a different kind of fundraising event.  Register at www.joindpp.org/conference In 2020 a tsunami in the form of a global pandemic hit us all. Too many nonprofits were left scrambling, trying to pick up the pieces. Wondering how they were going to replace the $600k their spring gala typically raises. Often left afraid to fundraise, disempowered by well-meaning boards and directors.We’re still dealing with the changing landscape of fundraising and our sector. But the good news is, donors stepped up. Big time. And thanks to the disruptions of the past two years, we know what works in the midst of crisis!In the latest episode of Nonprofit Nation, I ask Pamela Grow how we can best fundraise and ask for support in the midst of a crisis, and how to make this fundraising sustainable in the long term. Pamela Grow is the publisher of The Grow Report, a must-read weekly email for small shop fundraisers, the author of Simple Development Systems: Successful Fundraising for the One-Person Shop, and founder of The Fundraising Calendar. Her Basics & More classes have trained nearly 10,000 nonprofits all over the world. Pam was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants.  Connect with Pamela:https://www.pamelagrow.com/https://twitter.com/PamelaGrowhttps://thefundraisingcalendar.com/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbell Blog: www.jcsocialmarketing.com/blog Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts
Apr 20 2022
33 mins
How to Work with a Marketing Agency or Consultant with Chris Barlow
Nonprofits of all sizes are strapped for capacity, and often staff isn't trained in marketing, advertising, or social media. When you lack internal marketing skills, it may make sense to hire a third party to help, whether that be a large agency or a solo consultant. Sometimes this can be more cost effective and less risky than bringing in a new full-time employee - but going outside the org requires more intentionality and oversight to ensure results. In this episode of Nonprofit Nation, Chris Barlow and I talk about the ins and outs of hiring marketing help, how to keep agencies and consultants accountable, and where to start. As a teen, Chris believed he’d work in a cause-focused mission or career, but when he had to just “get a job” after college, he surprisingly discovered a passion for business. After over a decade in corporate sales, he realized that while he enjoyed it, he couldn’t see himself retiring in it.So in 2015 he founded an agency, Beeline, and volunteered with a local nonprofit to help them with their digital marketing. This unexpectedly led him back to realizing the dream he had growing up - that of doing something to serve people and a greater purpose.Beeline focuses on helping nonprofits expand their mission and grow their donor base through digital marketing, but Chris' favorite skill and privilege is putting his two youngest boys down for a nap every day. Here are some of the topics we discussed:How do we know when it's time to hire some outside helpWhat questions should you ask a consultantHow can you measure successHow to convince the board to fund outside help Connect with Chris:https://twitter.com/Beeline_Chris https://www.linkedin.com/in/cbarlow-nonprofit-marketing/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbell Blog: www.jcsocialmarketing.com/blog Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts
Apr 13 2022
31 mins
[REPLAY] Setting Your Fundraising Mindset with Rhea Wong
This episode is a replay to celebrate the launch of Rhea's new book, Get That Money, Honey!: The No-Bullsh*t Guide to Raising More Money For Your Nonprofit!   Do you ever feel icky asking for money - or just downright scared? Does this prevent you from raising the amount of money you need for your nonprofit? There may be emotional and mental blocks that hold you back from being an effective fundraiser. In this episode, Rhea Wong joins me to drop some "truth bombs" about fundraising mindset and gives us some strategies to help us get over the limiting beliefs, assumptions, and stories that are holding us back from reaching our true potential.  Over a 12 year period as the Executive Director of Breakthrough New York, Rhea grew their fundraising program from about 200K per year to $3M in 100% private donations annually.  This included funding from institutional foundations, corporations, events, and individuals. Rhea made all the mistakes so you don’t have to. Now she is on a quest to teach others what it takes to succeed - because the world cannot wait for important change.  Rhea's e-newsletter is one that I read every single week (check it out for adorable photos of her lasa apso Stevie Wonderdog), and her podcast and free weekly trainings are a must-have resource for fundraisers. Here are some of the topics we discussed: Why major gift fundraising sounds so scary - but it's simpler than you thinkWhy she is on a mission to destroy "the pitch"Fundraising a just a math problem How to determine if you are an Asker or a GuesserThe limiting beliefs, assumptions, and stories holding us back from raising more money A Rhea Wong quotable: "It's only weird if you make it weird." Connect with Rhea:Rhea Wong's website https://www.linkedin.com/in/rheawong/ https://twitter.com/ConsultingRheahttps://mailchi.mp/rheawong/bookDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Apr 9 2022
31 mins
Moving Nonprofit Boards Towards Racial Equity with Christal M. Cherry & Renee Rubin Ross
About 87% of nonprofit CEOs in the U.S. were white in 2019, down from 90% in 2016. Similarly, roughly 78% of nonprofit board members were white in 2019, down from 84% in 2016, according to Board Source, a nonprofit that tracks this information.In a country where Black and Latino individuals and other people of color make up about 40% of the population, this lack of diversity is a major concern for nonprofits that provide services or advocacy primarily to communities of color, and among those groups whose mission is aimed at promoting race equity. In the latest episode of Nonprofit Nation, I talk with board management consultants Christal M. Cherry and Renee Rubin Ross about how we can best move our nonprofit boards towards racial equity.Christal M. Cherry is a trained fundraiser with more than 22 years of nonprofit experience serving on executive teams, as a liaison with boards, and a confidant to the CEO/Executive Director. Christal has a passion to help transform board members into impactful leaders, and touts fundraising as her ministry - the place where she feels she can make the biggest difference. Christal’s mantra: Fundraising is not an F word. Christal founded and leads The Board Pro, a company that equips board members with the tools they need to effectively govern and help nonprofits to fulfill their missions, scale, and become change agents in their communities.Dr. Renee Rubin Ross is a recognized leader on board and organizational development and strategy and the founder of The Ross Collective, a consulting firm that designs and leads inclusive, participatory processes for social sector boards and staff. Committed to racial equity in the nonprofit sector, Dr. Ross guides leaders and organizations in strategic plans and governance processes that deepen social change, racial justice, stakeholder engagement, and community strength. In addition to her consulting work, Dr. Ross is the Director of the Cal State University East Bay Nonprofit Management Certificate program and teaches Board Development and Grant Writing for the program.Here are some of the topics we discussed:Their new service for boards, called  Planting the Seeds of Change: A Journey towards Race-Equity CultureThe challenges facing nonprofit boards right nowHow to initiate tough conversations at your organization around racial equityWhere to get started if you are interested in learning more about DEI work Connect with Christal:https://www.linkedin.com/in/christal-m-cherry/Connect with Renee:https://www.therosscollective.com/subscribehttps://www.linkedin.com/in/reneerubinross/https://twitter.com/reneerubinrosshttps://www.instagram.com/rrrconsults/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About the host: Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Apr 6 2022
34 mins
[SOLO] How to Do Social Media Spring Cleaning at Your Nonprofit
This is a quickie episode to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com!Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts!So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your nonprofit social media profiles even more important.Even if you post regularly, keep up with the trends, and get lots of engagement (good for you!), you may still want to take a close look at those profiles. Photos, videos, info, URLs, calls-to-action, About sections, bios, hashtags, and more – I’m sure they can all use a little sprucing up! Here are my tips on doing a spring cleaning for your nonprofit social media accounts, focusing onFacebookTwitterInstagramLinkedIn, andYouTubeDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Apr 4 2022
12 mins
The Future of Fundraising Events with Claire Axelrad
Love them or hate them, fundraising events are here to stay. But in the age of COVID, your events may look a bit different. Virtual, in-person, hybrid - how will your nonprofit know which one to choose? And how to balance health and safety considerations with our very human longing to get back together in person?In the latest episode of Nonprofit Nation, I ask fundraising visionary Claire Axelrad, J.D., CFRE, how to manage a fundraising program through times of uncertainty, how to use digital fundraising, and how to change the minds of a board that REALLY wants to continue with an in-person 400 guest gala.  Claire has one of the top-rated fundraising blogs on the planet, and 30 years of frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. After leaving the nonprofit trenches, Claire began her coaching practice and founded the online “Clairification School” – often referred to as the best bargain in fundraising.Here are some of the topics we discussed:The pros and the cons of nonprofit fundraising eventsHow to make the shift to hybrid and/or virtual fundraising eventsHow to help reluctant staff and board members embrace new ideas for eventsTrends in the fundraising event space and pitfalls to avoidConnect with Claire: https://clairification.com/https://twitter.com/charityclairityhttps://www.linkedin.com/in/claireaxelrad/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Mar 30 2022
36 mins
[SOLO] 4 Ways to Build Your Email List with Instagram
This is a quickie episode all about Instagram, to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com! Instagram is a powerhouse when it comes to social media marketing and raising awareness. And with the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it's become one to watch in terms of driving donations.According to Pew Research, 40% of US adults say they use Instagram - and the platform has a notably strong following with young adults. In fact, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok.Nonprofits small and large are using it to share their stories, showcase impact, and directly engage with their stakeholders. But did you know that nonprofits can also use Instagram to build their email subscribers?Even if you have been on Instagram for years now, or if you are a complete novice, there are a few tried-and-true ways to gain more followers and to get discovered by even more of your community members.In this quickie episode, I give you 4 ways that you can grow your nonprofit email list using Instagram.To dive deeper into using Instagram to raise money and awareness, go to www.InstagramforNonprofits.com and sign up.
Mar 28 2022
9 mins
How to Run a Wildly Successful Capital Campaign with Amy Eisenstein
Capital campaigns are usually organized as big, multi year fundraising efforts, designed to get an organization to the next level of programming and service. But it doesn't always have to be about a new building or a renovation. Capital campaigns can be about technology and rebranding - whatever needs to be done to build the capacity of an organization to jump to another level of service.  You'll know success if at the end of the campaign, your community and your organization looks and feels different than when you started.   My guest this week is Amy Eisenstein, ACFRE. Amy has been a development professional and fundraising consultant for more than 20 years. She is also the CEO of the Capital Campaign Toolkit.  Recognized as a leading expert in her field, she helps small and large nonprofits alike raise millions of dollars through major gift and capital campaigns.Here are some of the topics we discussed:How to know when or if it's time to run a capital campaignHow to decide what to raise money for during a capital campaignWhat needs to be in place before starting a campaignThe very first thing you need to do when starting outConnect with Amy:https://www.linkedin.com/in/amy-eisenstein-acfre-1201658/https://capitalcampaigntoolkit.com/podcast/https://capitalcampaigntoolkit.com/https://www.amyeisenstein.com/ Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Mar 23 2022
34 mins
[SOLO] 5 Tips to Get More Instagram Followers and Engagement
This is a quickie episode all about Instagram, to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com! Instagram is a powerhouse when it comes to social media marketing and raising awareness. And with the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it's become one to watch in terms of driving donations.According to Pew Research, 40% of US adults say they use Instagram - and the platform has a notably strong following with young adults. In fact, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok.It's not enough to lump Instagram into your overall "digital marketing strategy" or "social media plan". Instagram has distinct features that make it work - best practices, strengths, weaknesses, and features like Stories and Reels that people love.Even if you have been on Instagram for years now, or if you are a complete novice, there are a few tried-and-true ways to gain more followers and to get discovered by even more of your community members.In this quickie episode, I give you 5 simple tips for getting your nonprofit discovered on Instagram. To dive deeper into using Instagram to raise money and awareness, go to www.InstagramforNonprofits.com and sign up.
Mar 22 2022
10 mins
How to Level Up Your Nonprofit On LinkedIn with Angela Pitter
There’s no better place to connect with businesses and donor prospects than on LinkedIn. With 800+ million members, LinkedIn is not the largest of the social networks, but with a specific business focus, it’s an audience worth noticing.  While LinkedIn might initially seem to be useful only for B2B marketing and sales, there are many ways nonprofits can utilize LinkedIn. LinkedIn can provide your organization with networking and marketing benefits, no matter the size.  Nonprofits can find corporate sponsors, attract major donors, share knowledge and learn from others. My guest this week is Angela Pitter, a LinkedIn and digital marketing expert and the Founder and CEO of LiveWire Collaborative, a digital marketing consultancy. She’s known for building comprehensive solutions that expand and strengthen customer engagements. Services at LiveWire Collaborative include: Online Strategy Development and Implementation for mid-size businesses, Social Media Training for corporations or organizations, one-on-one Executive Coaching, Social Media Analysis, as well as Facebook Ads and Email Marketing.Angela is a highly sought-after speaker who was recently featured on Chronicle’s, WCVB TV social media segment, has spoken at the Massachusetts Conference for Women, CWE Women’s Business Leaders Conference and Needham Business Association to name a few. Here are some of the topics we discussed: Why LinkedIn is such a powerful tool for nonprofitsWays we can level up our presence and our profilesThe difference between Company Pages, Groups, and Personal ProfilesHow nonprofits can do donor prospecting on LinkedIn without being spammyConnect with Angela:https://www.linkedin.com/in/angelapitter/ https://www.linkedin.com/company/livewirecollaborative/https://livewirecollaborative.com/ https://twitter.com/angelapitterhttps://nonprofit.linkedin.com/Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it! About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Mar 16 2022
30 mins
Staying Human-Centered in an Automated World with Beth Kanter and Allison Fine
Beth and Allison's new book comes out today! Get your copy on Amazon or ask at your local bookstore. The use of smart tech by nonprofits exploded during the pandemic. Smart tech is becoming integrated into internal workflows, fundraising, communications, finance operations, and service delivery efforts, freeing up staff to focus on deeper societal changes that need to be made.  The hope is that smart tech may also enable us to turn the page on an era of frantic busyness and scarcity mindsets to one in which we have the time to think and plan — and even dream. I sat down with Beth Kanter and Allison Fine to talk about their new book, and what it means to stay human-centered in an automated world.Allison Fine is among the nation’s preeminent writers and strategists on the use of technology for social good. She is the author of the award winning Momentum: Igniting Social Change in the Connected Age, and Matterness: Fearless Leadership for a Social World. She speaks to social change makers around the world, regularly keynotes conferences, is a founding board member of Civic Hall, and is a member of the national board of Women of Reform Judaism.Beth Kanter is an internationally recognized thought leader in digital transformation and well-being in the nonprofit workplace, a trainer & facilitator, and a sought-after keynote speaker. She is the co-author of the award-winning Happy Healthy Nonprofit: Impact without Burnout. Named one of the most influential women in technology by Fast Company, she has over three decades of experience in designing and delivering training programs for nonprofits and foundations. Allison and Beth co-authored The Networked Nonprofit in 2010. Their new book, The Smart Nonprofit: Staying Human Centered in an Automated World  is available right now wherever books are sold. Here are some of the topics we discussed: What exactly is smart tech - and how nonprofits can leverage it to free up timeHow smart tech can make our workflow easierWays that we can be intentional and ethical in our use of smart tech at our organizationsWhat do we need to consider when we are just starting out Connect with Beth and Allison: https://twitter.com/kanter https://twitter.com/afinehttps://www.linkedin.com/in/bethkanterhttps://www.linkedin.com/in/allison-fine-a07132/ Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.Learn more about Julia and how to work with her at her website: www.jcsocialmarketing.com
Mar 9 2022
34 mins
How Much Should Nonprofits Spend On Advertising? with Samin Pogoff
The answer is... 42. (Listen to find out what that means, and thanks for all the fish.)In all seriousness, the question is not should our nonprofit have a budget for advertising. In 2022, the more important question is - just how much should we spend, and how do we determine this?  Which channels are most effective for nonprofits? These questions are especially important as social platforms like Facebook/Instagram/LinkedIn continue to reduce organic reach across the board. Samin Pogoff is here to help. A creative storyteller at heart and a data analyst by training, Samin helps mission-oriented businesses and organizations increase their impact through data-driven strategy. Since starting at Whole Whale, she has helped clients like NYC Health and Hospitals, MediaJustice, Scratch Foundation, Mid-America Transplant, Compassion and Choices, Counseling in Schools, and Lung Cancer Foundation of America develop insight from their data and improve their digital strategy. Before joining the nonprofit digital marketing agency Whole Whale, Samin worked as a documentary film editor and producer with works screening at The Tribeca Film Festival and on HBO, VICE News Tonight, BBC World Services, and The History Channel. Here are some of the topics we discussed: Insights from the recent Nonprofit Advertising Benchmark StudyWhat nonprofits get wrong when thinking about and budgeting for advertisingHow to create a budget for advertising that won't break the bank but will help you get results Connect with Samin:https://www.linkedin.com/in/samin-pogoff/https://www.wholewhale.com/ Nonprofit Advertising Benchmark Study   Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Mar 2 2022
28 mins