Aug 16 2023
The Problem With "Doing More With Less" - Building Sustainable Fundraising Programs with Wendy Mercurio
This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, The Sustainable Giving Report. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here to be notified when the report is released and receive your copy!You might have heard the phrase, “Do more with less,” once or twice before, and if you work in the nonprofit sector, you’ve likely heard that phrase dozens of times. It’s a fundraising professional’s mantra! When you’re in “survival mode” it can be hard to make time to fine-tune your fundraising campaigns and raise more money—not just for your mission, but for the administrative costs associated with your organization. This pressure (that often feels like a rice cooker ready to burst) can impact your job satisfaction and lead to high turnover rates within your organization, affecting your overall wellbeing as a change maker and your nonprofit’s bottom line. In this episode, we discuss the hard topics:Are donors still willing to financially support their favorite causes despite inflation?What can be done to address the increased pressures fundraising professionals are facing? Are fundraisers being given the tools they need to meet their goals?How can nonprofits retain their fundraising staff and build more scalable programs?About WendyWendy Mercurio is the Content and Education Specialist at Qgiv. As a former Development Officer and Development Director, Wendy draws upon her nonprofit experience to create informative and inspiring content for the Qgiv audience and beyond. Wendy’s professional efforts have focused on fundraising events, corporate relations, donor acquisition, and donor relations. In her spare time, Wendy can be found spending time with her pup, Alfie, cooking up a new recipe and spending time on the lake she lives by.Connect with Wendy on LinkedInGet the new report: https://go.qgiv.com/research-study-subscriptionAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
