Nonprofit Nation with Julia Campbell

Julia Campbell

Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days. Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels. On Nonprofit Nation, Julia sits down with nonprofit industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause. Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit. You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention. Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.

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How to Build A Strong Leadership Team with Joan Garry
Yesterday
How to Build A Strong Leadership Team with Joan Garry
Joan Garry’s Nonprofit Leadership Lab opens it’s doors for one last day this year - October 3! Get your invite here  Joan Garry is the go-to resource for hundreds of thousands of nonprofit leaders worldwide. Through her blog, podcast and book, Joan Garry’s Guide to Nonprofit Leadership, she has become the ‘Dear Abby’ of the nonprofit sector, advocating for the success of nonprofits, large and small. As a columnist for the Chronicle of Philanthropy, contributor to Harvard Business Review and Forbes Magazine, among others, Joan is a preeminent media spokesperson and thought leader on the role of the nonprofit sector in our society and is a sought after voice on issues facing the sector today.  Joan is also the founder of the Nonprofit Leadership Lab, often called the Netflix for small nonprofits, the monthly subscription they can’t live without, it is an the online educational and community portal she leads for board and staff leaders of small nonprofits.  What we discussed There is a right way and a wrong way to build a Leadership Team. Tips for EDs to build a strong Leadership TeamHow to empower staffTips for year-end and how to manage all the moving parts Connect with Joan:Twitter:     LinkedIn:    Facebook:   Instagram:     About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts
How to Build A Strong Leadership Team with Joan Garry
Yesterday
How to Build A Strong Leadership Team with Joan Garry
Joan Garry’s Nonprofit Leadership Lab opens it’s doors for one last day this year - October 3! Get your invite here  Joan Garry is the go-to resource for hundreds of thousands of nonprofit leaders worldwide. Through her blog, podcast and book, Joan Garry’s Guide to Nonprofit Leadership, she has become the ‘Dear Abby’ of the nonprofit sector, advocating for the success of nonprofits, large and small. As a columnist for the Chronicle of Philanthropy, contributor to Harvard Business Review and Forbes Magazine, among others, Joan is a preeminent media spokesperson and thought leader on the role of the nonprofit sector in our society and is a sought after voice on issues facing the sector today.  Joan is also the founder of the Nonprofit Leadership Lab, often called the Netflix for small nonprofits, the monthly subscription they can’t live without, it is an the online educational and community portal she leads for board and staff leaders of small nonprofits.  What we discussed There is a right way and a wrong way to build a Leadership Team. Tips for EDs to build a strong Leadership TeamHow to empower staffTips for year-end and how to manage all the moving parts Connect with Joan:Twitter:     LinkedIn:    Facebook:   Instagram:     About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts
How to Maximize Fundraising Using AI with Michael Gorriarán
Sep 21 2022
How to Maximize Fundraising Using AI with Michael Gorriarán
As we emerge from COVID, it is easy to anticipate that giving patterns will change, again. Simultaneously, new generations of potential donors are accumulating wealth, and they expect to be engaged as “individuals,” not “donor segments.”How does a fundraiser navigate these trends?Artificial Intelligence (A.I.) and Behavioral Economics Modeling can successfully address these challenges. Careful observation of donor behavior through A.I. modeling services can provide more accurate insights into donor sentiment. Today’s professional fundraisers can use these insights to individually optimize giving at the scale of direct response fundraising, enabling nonprofit organizations to know precisely how much to ask of each donor, at each moment in time, over a lifetime of giving.In this podcast episode, my guest Michael Gorriarán  will provide insights on the imperative for A.I. services in fundraising, including how it works, what to expect, and how to implement it with integrity.You will learn about:The opportunity for A.I. in fundraisingHow to implement A.I. in a way that is free of bias, secure, and respects donor privacyCase studies from peer experiences with A.I. in fundraising optimizationMichael Gorriarán is President of Arjuna Solutions, an artificial intelligence services provider serving consumer-facing businesses. The firm applies behavioral economics modeling techniques through its patented A.I. services to ensure businesses optimize pricing and revenue realization.Connect with Michael:Twitter:    Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts
What’s Next for Nonprofit Galas and Auctions? with Sherry Truhlar
Sep 14 2022
What’s Next for Nonprofit Galas and Auctions? with Sherry Truhlar
It's no secret that charities of all sizes have had to rethink their gala, auction, and fundraising event strategy in light of the COVID-19 pandemic. How can we continue to set an event strategy - virtual or in-person - in light of COVID-19? What's changed, and how can we adapt? My guest this week is an expert on events, auctions, and galas. Sherry Truhlar is President of Red Apple Auctions, a boutique auction firm focused on nonprofit galas.  Since leaving her corporate marketing job, she’s worked as a cheeky auctioneer onstage and a trusted resource offstage for anyone seeking to improve the profitability of a fundraising gala.  Though her public work has taken her to nearly every state and placed her alongside A-list celebrities, the bulk of her time is spent educating thousands of gala planners via her free Benefit Auction Ideas videos and newsletter.What we cover in this episode:Setting a gala strategy in light of COVID-19 - how has it changed? How to get guests to attend your auctionTips about audio systems for fundraising auctionsHow to get volunteers to procure auction items, including experiencesHow to best utilize volunteersWhere are virtual events goingWhat’s the future for auctionsConnect with Sherry:LinkedIn:   Facebook:     YouTube: www.YouTube.com/SherryTruhlar Website: About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts
[SOLO] Questions about my new course? Here are the answers!
Sep 9 2022
[SOLO] Questions about my new course? Here are the answers!
Since The Digital Fundraising Formula opened the doors last week, I’m proud to say there have been some really awesome people who have joined! Seriously, I am blown away by who is joining, and who wants to raise more money online using my proven system.And of course, I’ve also had a LOT of questions. (Which you know I love!) I thought I’d take a couple minutes to give you some answers.Here are some As to your Qs:Q: I’ve been burned by online courses so basically I’m skeptical of everything and need to know: How can I trust you?A: First off, I GET IT! I’ve been burned too. Everybody and their sister has an online course they’re trying to sell me lately. I’m sure you know exactly what I’m talking about here.But the good news? You don’t have to take a gamble. You don’t have to cross your fingers and hope this will work for you.I give you a total guarantee so you can try it out and see if you like it — risk-free.Q: I’m allergic to technology and always feel overwhelmed by digital stuff. Is The Digital Fundraising Formula right for me?A: I have many superpowers, and one of them is breaking things down into bite-sized pieces and making it easy to digest.You don’t need ANY previous technology skills to plan a successful fundraising campaign online. I walk through exactly how to plan, launch, and execute a wildly successful campaign. And we do it together!Don’t know how to tell the difference between a Facebook Fundraiser and an Instagram donate sticker? Or even what the heck that last sentence means and why its important?Fear not. I’ve got you covered!I’m here to guide you and save you a boatload of money and TIME when you enroll in The Digital Fundraising Formula… even if you’ve never launched a digital fundraising campaign in your whole life.I truly care for all my members and only bring you things I know are going to help your nonprofit journey.You are meant to be in this program if you want to take charge of digital fundraising and make your website, email list, and social media channels work for YOU!And let me do it in a way that makes sense to you. ​Just click here to join now. You won’t regret it!
How to Activate Your Nonprofit Board with Mickey Desai
Sep 7 2022
How to Activate Your Nonprofit Board with Mickey Desai
Does your nonprofit board participate in fundraising? Are they active in ensuring the financial sustainability of your organization, by donating, opening doors, and sharing the great work that you do with their networks? If you said no, then you aren’t alone. Ensuring that new and existing board members fully understand their core obligations will help them pave the way for your cause in a sound, legal manner. Mickey Desai works with nonprofit boards to simplify board management and amplify their impact in their communities. After years of working with various causes, he has a solid understanding of what capable governance looks like for nonprofits. In this episode, Mickey walks us through the core responsibilities of nonprofit boards, as well as providing advice on how to activate and energize your own board. Connect with Mickey:Twitter:     About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts
How to Use Grant Writing as A Tool for Change with Catherine Ashton
Aug 31 2022
How to Use Grant Writing as A Tool for Change with Catherine Ashton
The words we use matter. The stories we tell have an impact. Yet, our grants are often full of old, recycled language and buzzword descriptors that are more than just boring — they’re harmful. Grant writers play a critical role in branding the organization and crafting the ways in which it is presented to funders, and thus they are critical in integrating social justice into fundraising programs - and the overall culture and work of their organization.This podcast episode explores how grant writers at all stages of their career can ground their grant writing practices in race, equity, and social justice. Catherine Ashton discusses how the ways in which we talk, teach, and practice nonprofit work can uphold harmful systems of oppression - or we can use our writing to further anti-racist, community-centric principles.Catherine Ashton (she/her) is on a mission to change the way nonprofits raise money. As the founder of Giant Squid Group LLC, Catherine works with nonprofits to land donors, win grants, and fund their works.  She is a sought-after coach, speaker, and strategist locally and nationally, and specializes in helping organizations marry best practices and mission-aligned innovation to drive systems-level change. Connect with CatherineLinkedIn:       To know more about Catherine's advocacies, visit these websites:7 Ways to Tell Stories Ethically from CCFEthical Storytelling D.C. Style Guide for Inclusive LanguageRacial Equity Resource Guide About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts
[SOLO] Questions about The Digital Fundraising Formula?
Aug 29 2022
[SOLO] Questions about The Digital Fundraising Formula?
The Digital Fundraising Formula is open for enrollment! Class starts live on September 12. Full Syllabus and course schedule is here.COURSE PROMISE: Students will walk away with a Digital Fundraising Campaign Blueprint to plan, launch, and execute a wildly successful and profitable digital fundraising campaign. This Blueprint can be adapted and used over and over again, to raise money, build their following, and engage their donor base! Win-win!Hello my nonprofit friend! I think I know what you're thinking: 🤔Do I really need another course/webinar/training thing? Is this something that is going to truly help me save time, get noticed, and grow my donor base?Is this a bunch of fluff about social media, or donate buttons, or is it actionable - for my small nonprofit?I GET IT - and I'm here to answer your questions!You struggle with getting people to convert from social media fans and followers to DONORS.You can't seem to get your email list to donate at the rate that you want.You want a step-by-step guide to getting people to take the action and DONATE ALREADY - using your website, email, and social media channels.Also, you are an amazing human. You want to do all of this in an ethical, non-spammy or icky way.THIS is the solution for people like you.Do you want a live training experience that gives you access to me, access to an incredible community of nonprofit marketers and fundraisers, walks you STEP-BY-STEP through the process, and leaves you feeling calm, refreshed, motivated?(If you get it but you need to convince your boss, let me know and I am more than happy to jump on the phone with her! 😉 I got you boo.)The Digital Fundraising Formula is just that - a FORMULA for digital fundraising success, that you can use again and again.In just five weeks I’ll walk you through my battle-tested and proven digital fundraising framework, PLAN:P - Preparation and planningL - Launch with a bangA - Amplify the campaignN- Nurture new digital donorsBest of all you’ll get access to a group of nonprofit fundraisers like yourself, the ability to ask all of your burning questions directly to me, and lifetime access to the materials, slides, and recordings.Join now, and don’t waste another moment on social media - start leveraging the power and potential of these tools to raise money for your cause! I can show you how.You walk away with a plan, a system, and a calendar so you can hit the ground running for your year-end - and all future - fundraising campaigns!Class starts live on September 12. Full Syllabus and course schedule is here.
You Made “The Ask” - Now What? with Elizabeth Abel
Aug 24 2022
You Made “The Ask” - Now What? with Elizabeth Abel
Making “the ask” is a pivotal moment in the donor journey, as it is a direct request for philanthropic support. But what comes AFTER you make the ask? How do you manage a donor’s response to a gift request, no matter what they say?In the latest episode of Nonprofit Nation, Julia sat down with Elizabeth Abel to learn the top 5 donor response scenarios and how to respond in each circumstance. Elizabeth is a thought leader in philanthropy and expert in fundraising. She has led capital campaigns and development initiatives that have collectively raised half a billion dollars for education, healthcare, arts and culture, and advocacy organizations.Currently a Senior Vice President at CCS Fundraising, Elizabeth partners with institutions to plan and implement large-scale fundraising campaigns with revenue goals ranging from $5 million to more than $1 billion. In this role, she provides counsel on strategic planning, major gifts fundraising, and board engagement. Elizabeth has directed campaign planning studies, served in interim development roles, and managed annual campaigns and special fundraising events.Connect with ElizabethLinkedIn:    @ElizabethBerniAbelAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts
How to Measure + Increase Your Marketing Effectiveness with Rachel Clemens
Aug 17 2022
How to Measure + Increase Your Marketing Effectiveness with Rachel Clemens
One year and over 40K downloads! 🥳 To celebrate the one-year birthday of Nonprofit Nation, I created a brand new free resource for you: The Nonprofit Social Media Content Planner. Get your copy here. Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working? What opportunities are you missing? Ultimately, marketing effectiveness equates to marketing maturity.  Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow.In this episode, I talk with one of my favorite marketers, Rachel Clemens. She breaks down exactly how to measure your marketing maturity, and how to move from one stage of marketing maturity to the next. She will also walk us through The Mighty GPS™, a new self-assessment to measure your marketing maturity, from Mighty Citizen.As Chief Marketing Officer, Rachel spends her days promoting Mighty Citizen's services and thought leadership. She’s been a contributor for SGEngage, NTEN, and the Association of Fundraising Professionals. With a background in messaging, branding, and design, Rachel has been a national speaker for conferences across the country. Connect with RachelTwitter : @youaremightyLinkedIn :   : mightycitizen.comFacebook : Mighty CitizenInstagram : @mightycitizenAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts
The Science Behind Storytelling & Movement Building with Sheela Mahajan
Aug 10 2022
The Science Behind Storytelling & Movement Building with Sheela Mahajan
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals!  Get your free ticket to the future at any of these situations sound familiar? You know what a difference your organization can make, but your team struggles to accurately and consistently measure the impact. You know that the work you do is layered and complex - and worry about the additional challenges that have been popping up due to the pandemic. You care deeply about making a real difference, but wonder about the impact you’re making in relation to the effort you’re putting in. Sheela N. Mahajan, the founder of the Nonprofit Science Institute and Host of the Nonprofit Science Podcast. The Nonprofit Science Institute is on a mission to challenge nonprofits to think differently - namely, like scientists - and they are leading the effort in bringing scientific thinking to the nonprofit field.  Sheela coined the term "nonprofit science" to describe the application of scientific knowledge, theories, and methodologies to the function and strategy of nonprofit organizations. In this episode, she gives us tips on how to leverage the power of science for better storytelling and movement building.  Connect with SheelaLinkedIn :   : : @nonprofitscienceinstituteFacebook : @nonprofitscienceinstitute The Best Time Of Year To Ask For Money- According To ScienceDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts
A Growing Movement for Black Philanthropy and Funding with Floyd Jones
Aug 3 2022
A Growing Movement for Black Philanthropy and Funding with Floyd Jones
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals!  Get your free ticket to the future at Black Philanthropy Month! Black Philanthropy Month is about celebrating not only Black organizations but also Black donors, Black foundations, and Black dollars. It's also about allies recognizing their critical role in supporting this movement. Black-led nonprofits receive substantially less investment than organizations that do the same work but have white leadership. The revenue of Black-led organizations is 24% smaller than their white-led counterparts, and their unrestricted net assets are 76% smaller.In the latest episode of Nonprofit Nation, Julia sat down with Floyd Jones to talk about the growing movement of black philanthropy and funding, and why this movement is critical to racial equity.Floyd Jones serves as the Community & Partnerships Lead at Givebutter, the #1 rated fundraising platform on G2, powering $300M+ in donations for more than a million changemakers worldwide. Floyd leads the Community Team’s growth strategy via partnerships, sponsorships, strategic campaigns, and special events. Throughout his career, Floyd has worked tirelessly building social impact communities around the world. Collectively Floyd has raised over $1M for grassroots organizations and his work has been featured in ESPN, Wired magazine, NIKE, Whole Foods, NBA2k, and more.Connect with Floyd:Linkedin - floydjones3 Join my mailing list floydjones.co    About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts
Rewriting the Rules of Giving and Philanthropy with Rhodri Davies
Jul 27 2022
Rewriting the Rules of Giving and Philanthropy with Rhodri Davies
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals!  Get your free ticket to the future at has philanthropy changed in the last two years? Where is it going? What do nonprofits need to know about the ever-changing landscape? In this episode, I talk with one of my favorite authors and thought leaders, Rhodri Davies. Rhodri is a widely-respected expert and commentator on philanthropy and civil society issues. He joins me to discuss what the media is getting wrong in the coverage of charities, how to maintain the spirit of collaboration created during the pandemic, and what’s next for philanthropy and the third sector. Rhodri is Director of Philanthropy Matters, a new think tank focused on philanthropy issues, and the host of the Philanthropisms podcast. He is also a Pears Research Fellow in the Centre for Philanthropy at the University of Kent, and the Philanthropy Expert in Residence at the Pears Foundation.Connect with RhodriTwitter: @Philliteracy, @Phil_isms_pod    LinkedIn  Website  PodcastBookReferenced in this podcast: Third Sector UK articlePhilliteracy on MediumThe New Yorker article About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts
Digital Marketing Trends Nonprofits Need To Know with Cameron Ripley
Jul 20 2022
Digital Marketing Trends Nonprofits Need To Know with Cameron Ripley
Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals!  Get your free ticket to the future at the past two years, the pandemic has left nonprofit professionals feeling disoriented: the lighting-speed shift to digital marketing also meant navigating the digital space without a roadmap.To make sense of the space and understand the trends, Community Boost Consulting launched the Nonprofit Acceleration Report, where they surveyed 400+ nonprofits to learn the trends that are shaping the future of nonprofit marketing. In this episode, we will dig into the report to unpack these learnings so that you can better prioritize and invest in the best digital strategies to increase your ROI and scale impact.Cameron Ripley (he/him) is the CEO of Community Boost, a digital marketing agency that exists to empower social ventures changing the world. Just in the past year, the Community Boost team has directly served over 350 nonprofits and generated over $20 million in online donations. Trusted by the Equal Justice Initiative, Cancer Research Institute, charity:water, KIVA and many other great causes, Community Boost has been committed to helping the social sector scale online revenue and impact since 2012. Cameron is also the founder of the Nonprofit Marketing Summit, which has helped inspire and educate over 40,000 nonprofit leaders since its launch in 2020.Connect with Cameron: Twitter:  @communityboost, @cameronripleyLinkedIn:  Facebook:    TikTok: @communityboost  Email: cameron@communityboost.orgAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass,
How to Build & Market a Legacy Program with Ligia Peña
Jul 13 2022
How to Build & Market a Legacy Program with Ligia Peña
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go and register for free! See you there!Want to know the secrets of getting legacies right in order to secure more gifts? In this episode, I talk with Ligia Peña, CFRE, an internationally-recognized expert in gifts in wills/legacies. We cover all the nuts and bolts of legacy programs for nonprofits, how to build and market these programs, and how to do all of it even at the smallest nonprofit. Ligia  is President of Globetrotting Fundraiser where she specializes in helping nonprofits develop strategic, data-driven gifts in wills programs. Prior to consulting, Ligia was the Global Legacy Manager at Greenpeace International where she oversaw the organization’s global legacy strategy in 14 countries. She is also a Ph.D. candidate at the University of Kent where she’s researching national legacy marketing campaigns as a tool to change society’s behavior towards gifts in wills.As an AFP Master Trainer, Ligia has trained countless fundraisers around the globe. She's a sought-after and seasoned international presenter who enjoys sharing her knowledge and empowering nonprofit professionals to think about gifts in wills differently by daring to be creative and innovative. Connect with Ligia:Twitter:  @GlobetrottingFrLinkedIn:          www.globetrottingfundraiser.comAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts
Strategic Planning Is A Waste Of Time (Except When It Isn't) with Carol Hamilton
Jul 6 2022
Strategic Planning Is A Waste Of Time (Except When It Isn't) with Carol Hamilton
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go and register for free! See you there!If you’ve got a Strategic Planning document on a shelf somewhere that was written after an enormous number of meetings but never cracked again, you are in good company. Many nonprofits spend time, resources, and precious bandwidth creating a Strategic Plan - never to look at it again. Yikes. In an ideal world, a Strategic Plan covers the why and how of your existence, and encompasses broad strategic goals and strategies that you want to accomplish in the near future. It defines what an organization should do within the next two to five years - and how to get there.But before your nonprofit ventures into the nonprofit strategic planning process, there are several considerations you need to take into account.Carol Hamilton is an organization effectiveness consultant who helps nonprofits become more strategic and innovative for greater mission impact. She facilitates strategic planning, helps organization’s prepare for executive transitions and provides training.Carol trains frequently on leadership, strategy and innovation topics and is the host of the Mission: Impact podcast. She graduated from Swarthmore College and has her Masters in Organization Development from American University.Here are some of the topics we discussed:Common mistakes nonprofits make when making a strategic planHow to know if you have a successful strategic planWhat are some of the elements that go into a successful processHow long is the process and how often to revisitHow can we do strategic planning in uncertain times? How can we plan 3-5 years into the future? Connect with Carol: Social Sector Consulting, LLCAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Medi
The Future of Work with Russ Finkelstein
Jun 29 2022
The Future of Work with Russ Finkelstein
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go and register for free! See you there!"Your career has real value and potential, even if you didn’t start out with a fixed idea of what you wanted to end up doing, then pursue it in a series of obvious, tried and tested steps." For the past twenty years, Russ Finkelstein has worked to change how individuals view their current and future work and how institutions support their staff, members, fellows and alums in developing their leadership and making decisions. As a founding team member at organizations like Idealist.org, ClearlyNext, Fund the People, and Title8, Russ has helped visionary leaders realize sustainable programs, have greater impact and live better lives outside of work. Russ was chosen by LinkedIn as one of 6 LGBTQ+ creators feature during Pride Month.Here are some of the topics we discussed:His stated purpose in helping outliers find their way in work in life;How he envisions the future of work;The so-called "great resignation"Imposter syndrome and how to be vulnerable and show up in an authentic way personally and professionally Connect with Russ: Post ColumnLinkedIn: Support LGBTQ+ Professionals Beyond JuneAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts
Raise More Money with Good Copywriting with Julie Edwards
Jun 22 2022
Raise More Money with Good Copywriting with Julie Edwards
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go and register for free! See you there!Nonprofits often struggle with how to write emails, newsletters, and other copy that can connect with donors. The key? To incorporate vulnerability, warmth, authenticity, and even some silliness and disregard for proper grammar and style. And who best to teach us this style than someone who was in the trenches for years - with extraordinary results! For 11 years, Julie Edwards was immersed in the world of animal welfare as Director of Development and Marketing, then Executive Director, of a regional selective admission facility. Throughout her tenure, she learned from the best in the field and used this knowledge to take the organization to the next level including overseeing the expansion of public clinical services to $1+ million in annual revenue. Julie built the organization's development and marketing communications programs from the "ground up" taking annual gifts from less than $200K to more than $1 million.Here are some of the topics we discussed:Why donor relations matter now more than everThe essential elements of a donor relations program that actually worksHow small nonprofits can split their time on donor retention AND donor acquisitionTips to retain more donors and to make them feel acknowledged and happyAbout Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts
How to Stand Out In the Inbox - Email Marketing Made Easy with Liz Wilcox
Jun 15 2022
How to Stand Out In the Inbox - Email Marketing Made Easy with Liz Wilcox
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go and register for free! See you there!Email still remains the best way to communicate with a large group of people at scale – when implemented in a thoughtful, strategic fashion. And while email marketing boasts a high return on investment for the average nonprofit, you should continuously be working to improve your email effectiveness. Did you know that the average nonprofit loses out on around $14,000 per year because up to 12% of their emails are categorized as spam? Yikes.Enter email marketing master Liz Wilcox. She is an email ninja sent here to help get your emails delivered, opened, and read -and how to build a community anxious to hear from you!In this episode, you’ll learn Liz’s best tips on:How to build your list without using ads;How much email to send and what to write;How to write a subject line that gets your emails opened;Increasing deliverability and click-through rates to make an even bigger impact.The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, e-commerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts
What’s Wrong With Nonprofit Data with Meena Das
Jun 8 2022
What’s Wrong With Nonprofit Data with Meena Das
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go and register for free! See you there!  The data we have is flawed. My guest this week, Meenakshi ‘Meena’ Das, writes: “For far too long, we have ignored collecting critical data points, missed creating healthy dialogues around that data, and we have added our biases to all of it — all of it — to perform research operations and take crucial decisions from it.”What is "good data" and how can we collect it? How can we build inclusive and equitable research and analysis into our programs - to help accomplish our missions and to become more financially sustainable? Meenakshi (Meena) Das (she/her/hers) is Founder & Philanthropy Analytics Consultant at NamasteData.  She specializes in designing survey-based research tools and analyzing engagement to help organizations find the strategic value of their data. Meena spends her time outside work as a mentor to immigrants and as pro bono research advisor to small shops. Her two recent favorite projects are working on making data-based research tools more DEIA (Diversity, Equity, Inclusion, and Accessibility) compliant and designing the second season of her podcast “Being and Unbeing an Immigrant” where she wants to bring together the families of immigrants left behind in the home country. Here are some of the topics we discussed:Newsletter for changemakers of the nonprofit industry to learn & share about equity-led data, research, & analyticsWhat “inclusive and equitable research and analytics” means and has to do with nonprofit leadersWhat kind of data should we be collecting and how can this make us better fundraisersMaking data-based research tools more grounded in DEIA (Diversity, Equity, Inclusion, and Accessibility)Connect with Meena Das:Website:  LinkedIn:   Podcast: Is For Everyone (my virtual school)About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts
Why Nonprofits Should Care About Crypto with Pat Duffy
Jun 1 2022
Why Nonprofits Should Care About Crypto with Pat Duffy
On top of all the other fundraising strategies nonprofits have to master, you may be thinking that the additional hassle of figuring out cryptocurrency donations may not be worth it.However, 220,000,000+ people use cryptocurrency today. And half of millennials prefer crypto investing to stocks. And in a recent study, Fidelity Charitable found crypto owners to be more charitable than the typical investor, but 46% of these donors noted it was difficult to find nonprofits that accept cryptocurrency donations.With so many ways for nonprofits to accept cryptocurrency donations, you don’t need to turn away donors who wish to donate their Bitcoin, Ethereum, or other coins. It’s a new technology that is constantly evolving, and it’s understandable if you have some apprehension or confusion about how it all works. However, with so many tools available it is easier than ever to get started.Pat Duffy created The Giving Block with Co-Founder Alex Wilson in 2018, developing the leading solutions that charities, universities and other nonprofits use to fundraise cryptocurrencies. They quickly established themselves as the leading crypto fundraising experts through the explosive growth of their programs at Save the Children and United Way Worldwide. Over the last four years, The Giving Block has turned cryptocurrency into the fastest growing donation method, founding the industry’s giving pledge, giving days and crowdfunding platform.Here are some of the topics we discussed:How can a nonprofit get started accepting crypto donationsBitcoin currently being the most popular among cryptocurrencies, how can nonprofits ask for Bitcoin donationsWhat is Blockchain-based NFTs and how can nonprofits use NFTsWhat are the trends on the next coming yearsDo me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts