During episode 379, co-hosts BL Ochman & David Erickson discuss teacher math influencers on TikTok and a knitting influencer, as well as: Search engine optimization for educational videosSlack's name pronounciation featureA clever QR code commercialAdvertising gunsDoorbell adsA Facebook phishing scandalClumsy training videosClick-Through Rates by ranking stats Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/379Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as: The brave new frontier of virtual product placementsCoinbase gets all up in in haters' facesLEGO's crowdsourced Starry Night setA Taco Bell oil paintingThe problem of livestreamed mass murderThe disasterously misnamed stablecoinsGrubHub's costly lunchShipGo's ridiculing commercialThe most GenX tweet in the history of TwitterPodcast consumption stats Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/378Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as: How the tech titans are teaming up to forge a password-free futureHow video game engines are transforming HollywoodTwitter's testing of CirclesLeBron James talks to his younger selfBudweiser's politically-charged "freedom" cansCannabis marketers stealing famous food brand packagingVideo ads crashing news appsInstagram marketing statistics Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/377Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as: A PSA campaign featuring actual gunshot victims unboxing firearmsGoogle Docs can write summaries and OpenAI can write much more impressive proseStripe and Twitter partnering on crypto payoutsYouTube's new keyword research toolGoogle's Earth Day DoodleJimmy John's gets highAn NFT get-rich-quick schemeBeReal stats Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/376Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as: YouTube experiments with reactionsAdAge educates marketers on Web3Podcasts on TwitterTwitter's edit buttonFortune 1's NFTpocalypseVoice-activated graphic designAI salesforceThe mother of all Facebook lawsuitsPodcast consumption Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/375Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 374, co-hosts BL Ochman & David Erickson discuss Burger King's poop emoji ice cream, as well as: Ukraine's NFT fundraiserThe conversational receptiveness of Arnold Schwarzenegger's video address to the Russian peopleYouTube video essaysSting's new Hiring Chain music video for World Down Syndrome DayGoogle's sunsetting Universal AnalyticsA botched TikTok takedown attempt Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/374Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 373, co-hosts BL Ochman & David Erickson discuss Dolly Parton joining the metaverse, as well as: Tracking the emotional responses to commercialsTwitter's new eCommerce shopsHow to claim credit for your work so your boss doesn't steal itThe White House's influencer marketing efforts to combat Russia's anti-Ukraine propagandaRussia's bankrolling of pro-Putin influencersYet another PR pitch from hellFacebook's random banning of pages Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/373Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 372, co-hosts BL Ochman & David Erickson discuss how some California researchers identified Russian invasion troop movements using Google Maps, as well as: The new Twitter Community featuresLinkedIn's new marketers' community groupThe growing base of Metaverse users;Applebee's annoyed at CNN for picture-in-picture ad placement within breaking war coverageGaming Wikipedia's SCOTUS candidate bio pagesYouTube's random, mistaken takedown noticesFake Instagram Ukraine war accounts Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/372Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 371, co-hosts BL Ochman & David Erickson discuss YouTube's Super Bowl LXI Ad Blitz collection, as well as: Bay Area Rapid Transit's customer love story for Valentine's DayApple's virtual reality operating system, realityOSThe Go Viral video game that teaches you to recognize disinformation techniquesHawaiian Tropic’s crappy marketingThe reputational signals generated by Spotify's Joe Rogan controversyThe fallen prestige of ForbesEdelman's Trust Barometer Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/371Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 370, co-hosts BL Ochman & David Erickson discuss Neil Young and other musicians leaving Spotify in protest over Joe Rogan's Covid disinformation, as well as: The Bryant Lake Bowl's amazing marketing videoGibson's NFT guitarsMichelob Ultra's Super Bowl commercial previewsM&M's mascot makeoversInfluencers need to get their act togetherTwitter lets the Big Lie spreadThe ridiculous defintion of an Instagram Reel view2022 spending on social audio Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/370Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 369, co-hosts BL Ochman & David Erickson discuss LinkedIn's new virtual events feature, as well as: A social justice t-shirt campaignThe Gap's $500 NFT hoodieA superb real estate influencer exampleApple AirTag's stalking abilitiesFTC Investigates Facebook Meta for anti-competitive behaviorGoogle and Facebook under fire for cookie policiesNorth Korea hacks crypto to fund WMDs Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/369Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 368, co-hosts BL Ochman & David Erickson discuss the top ten best marketing stories they covered in 2021 as well as the top ten worst marketing stories. Those stories included: Alien OreosA handgun unboxing PSA2020 hooks up with Satan in Match.com CommercialsBored Ape Yacht Club NFTs LaunchWeinermobile Lyft RidesNew York Times' interactive historical reporting of the Tulsa Race MassacreSnapchat MillionairesSleep Number's advertorial TV commercialsNerf Hires Fan As Chief TikTok OfficerAn Italian Mafia Fugitive Cooked By YouTubeFacebook's January 6 FailA working gun disguised as a Lego toyLinkedIn Knocks TikTokThe Milk Crate ChallengeFacebook renamesTwitter disses Alan PageMars Bar's pesterbotNike’s Satan ShoesFired By Bot At AmazonDancing Middle Aged Guys Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/368Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 367, co-hosts BL Ochman & David Erickson discuss Prime Video's awesome anamorphic billboards for the Wheel Of Time premier, as well as: Twitter's new bot certification programThe launch of The Atlantic's new newslettersNicole Wallace conducts a master class on how to interview a politician with follow-up questions for Chris ChristieApple allows self-repair of their devicesThe World Wildlife Foundation's brilliant climate change advocacy videoSpotify to allow video podcastsTikTok's mediocre safety centerBig Oil's decades-long disinformation campaignA media bias chart misses the mark Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/367Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 366, co-hosts BL Ochman & David Erickson discuss Iceland’s hilarious tourism video mocking Mark Zuckerberg’s launch of Meta, as well as: The Twitter Blue rolloutTikTok’s Creative ExchangeIs traditional SEO enough for voice?Email engagements that boost inbox visibilityContent marketing tactics for recruiting talentArby’s french fried vodkaApple’s secret advertising arbitrageInstagram poaching TikTokersThe wild west of disinformation on podcastsThe state of email marketing Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/366Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 365, host B.L. Ochman interviews Drew Simon, founder of the Crypto Altruism community. They discuss the thousands of ways that cryptocurrency and the blockchain are being used for global social impact. Among the topics we cover in this interview: - Major charities including American Cancer Society, UNICEF, Save the Children and hundreds of others are using the blockchain and crypto currency for global projects. - Mainstream media's false narrative about the blockchain and crypto - How crypto is revolutionizing charity fundraising Video, Show Notes & Links:https://beyondsocialmediashow.com/365Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 364, co-hosts BL Ochman & David Erickson discuss Google's push to court creators, as well as: LinkedIn closes the chapter on StoriesInstagram allows desktop uploadsJournalists prefer Zoom interviewsAustralia pitches Chris HelmsworthA sign language Metallica videoFacebook by another nameApple's privacy protection posingWalmart's crypto ATMs Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/364Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 363, co-hosts BL Ochman & David Erickson discuss Amazon's creepy home robot Astro, as well as: A study suggesting that jerks are jerks, online or offSleep Number's content marketing campaign5 new Twitter features, including business profilesA design firm's brilliant mock condom adsAmanda Gorman's Estee Lauder sponsorship gigMinnesota Vikings' stadium experiential marketingBranding NFTsBrightLocal's marketing of their online reviews surveyGoogle embeds a guitar tuner in searchLEGO partners with Fender for a Stratocaster kitSeasonal Salted Nut RollsAmazon's creepy Astro robotFacebook's whistleblowersFTC to crack down on fake reviewsPathetic email pitchesClubhouse shorts creatorsTop online review factors Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/363Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 362, host B.L. Ochman interviews Shelly Palmer, expert on cryptocurrency and the role it will play in marketing and commerce. Among the topics we cover in this interview:  - Defining basic cryptocurrency terms - What is DeFi? - What’s a smart contract? - What is de-centralized banking? - How does blockchain work? - Is the IRS watching crypto? - Crypto taxes - What are stable coins? - What are NFTs? - How NFTs can be used - NFTS: financial freedom for artists - Crypto democratizes the art biz - Crypto & Web 3.0 - How brands can use crypto - Brands have NFT FOMO - El Salvador using crypto as currency - Bitcoin is volatile - What’s a hodler? - Understanding Tokenomics - War over decentralized finance is coming - Impact of decentralizing finance - Role of the metaverse - Metaverse is a shiny new object Video, Show Notes & Links:https://beyondsocialmediashow.com/362Connect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 362, host David Erickson interviews Minnesota-based bassist, songwriter, prolific band member, and musical entrepreneur David LeDuc. Among the topics we cover in this interview: - David's musical career - The effect the pandemic had on musicians’ lives - David's efforts at marketing himself and his bands - How he crowdsourced his solo album, and - David's current musical endeavours Video, Show Notes & Links:Audiolicious.tvConnect with the show on social mediaSubscribe to the weekly eNewsletter

During episode 361, co-hosts BL Ochman & David Erickson discuss paid tickets for Twitter Spaces, as well as: Lyft and Oscar Meyer co-brand a Weinermobile liftThe White House's pro-vax influencer campaignGoogle My Business' prominence signalRobot lawyersWalmart's advertising networkMoms against misinformationAlan Page isn't notable enough for TwitterFacebook post plagiarismThe Milk Crate ChallengeMicrosoft 11 supportInfluencer compensation survey Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/361Connect with the show on social mediaSubscribe to the weekly eNewsletter