She Means Profit

Melissa Houston

The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions. read less

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Maximizing Your Business Value: Five Essential Tips

Maximizing Your Business Value: Five Essential Tips

Have you ever thought of your business as more than just a source of income?In this episode of She Means Profit, I’m diving into the idea of treating your business as a financial asset—one that can appreciate over time and build lasting wealth. Whether you’re planning to sell your business in the future, use it for retirement income, or create a legacy, the steps you take now to increase its value will pay off in the long run.Owning a business isn’t just about short-term gains; it’s about building something that lasts. In this episode, I share five powerful tips to help you enhance your business’s value, including creating strong financials, implementing scalable systems, diversifying revenue streams, building a strong brand, and focusing on customer retention. These strategies aren’t just for those looking to sell but for anyone wanting to maximize their business’s potential. Think of your business like real estate—investing in it now can lead to significant appreciation later.I also touch on how these strategies align with the Profit Method Framework and share insights from my journey. From understanding profit drivers to automating systems and building customer loyalty, this episode is packed with actionable advice to help you create a business that not only supports your current lifestyle but sets you up for long-term success. Tune in to learn how to transform your business into a true financial asset.Black Friday Sale on the Profit Method Framework SuiteIt’s Black Friday week, and for a limited time, all courses in the Profit Method Framework Suite are 20% off!Sale Dates: November 25th – December 1st (11:59 PM PST)Promo Code: HOLIDAY2024BF (all caps)Take advantage of this exclusive offer and invest in your business’s growth. Use the code during checkout to unlock your discount.Listen to learn:‌Treat Your Business as a Financial Asset: View your business like real estate—an investment that can grow in value over time through thoughtful improvements and management.Build Strong Financials: Keep detailed and clean financial records that demonstrate profitability and stability. Manage your margins and understand key profit drivers: pricing, expense management, and sales volume.Create Scalable Systems: Implement processes and automation that allow your business to grow without requiring your constant presence. Develop standard operating procedures (SOPs) to improve efficiency and increase appeal to potential buyers.Diversify Revenue Streams: Avoid relying on a single product or client. Add complementary products, explore new markets, and consider passive income opportunities to reduce risk and increase stability.Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessCourses:Cash Confident Mindset: Transform Your Mindset into a Money-Making MachineFrom Office to Entrepreneur: What You Need to Know to Build a Successful BusinessPath to Profit With Sales: Insights into Marketing and SalesWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Episodes

Maximizing Your Business Value: Five Essential Tips

Maximizing Your Business Value: Five Essential Tips

Have you ever thought of your business as more than just a source of income?In this episode of She Means Profit, I’m diving into the idea of treating your business as a financial asset—one that can appreciate over time and build lasting wealth. Whether you’re planning to sell your business in the future, use it for retirement income, or create a legacy, the steps you take now to increase its value will pay off in the long run.Owning a business isn’t just about short-term gains; it’s about building something that lasts. In this episode, I share five powerful tips to help you enhance your business’s value, including creating strong financials, implementing scalable systems, diversifying revenue streams, building a strong brand, and focusing on customer retention. These strategies aren’t just for those looking to sell but for anyone wanting to maximize their business’s potential. Think of your business like real estate—investing in it now can lead to significant appreciation later.I also touch on how these strategies align with the Profit Method Framework and share insights from my journey. From understanding profit drivers to automating systems and building customer loyalty, this episode is packed with actionable advice to help you create a business that not only supports your current lifestyle but sets you up for long-term success. Tune in to learn how to transform your business into a true financial asset.Black Friday Sale on the Profit Method Framework SuiteIt’s Black Friday week, and for a limited time, all courses in the Profit Method Framework Suite are 20% off!Sale Dates: November 25th – December 1st (11:59 PM PST)Promo Code: HOLIDAY2024BF (all caps)Take advantage of this exclusive offer and invest in your business’s growth. Use the code during checkout to unlock your discount.Listen to learn:‌Treat Your Business as a Financial Asset: View your business like real estate—an investment that can grow in value over time through thoughtful improvements and management.Build Strong Financials: Keep detailed and clean financial records that demonstrate profitability and stability. Manage your margins and understand key profit drivers: pricing, expense management, and sales volume.Create Scalable Systems: Implement processes and automation that allow your business to grow without requiring your constant presence. Develop standard operating procedures (SOPs) to improve efficiency and increase appeal to potential buyers.Diversify Revenue Streams: Avoid relying on a single product or client. Add complementary products, explore new markets, and consider passive income opportunities to reduce risk and increase stability.Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessCourses:Cash Confident Mindset: Transform Your Mindset into a Money-Making MachineFrom Office to Entrepreneur: What You Need to Know to Build a Successful BusinessPath to Profit With Sales: Insights into Marketing and SalesWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Starting a Business in Your 40s and 50s: Reinventing Yourself Through Entrepreneurship

Starting a Business in Your 40s and 50s: Reinventing Yourself Through Entrepreneurship

What if midlife was the perfect time to start a business?In this episode of She Means Profit, I explore why more and more Gen X women are stepping into the world of entrepreneurship. If you’re a woman in your 40s, 50s, or beyond, this episode is for you. We’re talking about reinventing yourself, claiming control over your financial future, and finding personal fulfillment in ways that a corporate job often can’t provide.This topic is especially close to my heart. Recently, my hairstylist, a young woman in her 20s, took a leap and opened her own salon. Watching her take charge of her financial future reminded me of the power and possibility that comes with business ownership. And if she can do it, so can you! Age shouldn’t limit us; instead, our years of experience give us an edge.Starting a business is about more than financial freedom—it’s about creating a legacy, pursuing your passion, and breaking through those glass ceilings. In this episode, I’ll dive into why business ownership can be a powerful path to wealth-building and how it’s helping women take control of their futures. So if you’ve been wondering if now’s the time to start something of your own, this might just be the sign you’ve been waiting for.Listen to learn:‌The Power of Reinvention for Gen X WomenMany Gen X women are moving beyond the corporate world to build businesses that reflect their values and passions. It’s never too late to reinvent yourself!Financial Freedom Through Business OwnershipStarting a business offers financial control and wealth-building potential that can go beyond what a traditional salary provides.Building Generational WealthA successful business can create financial security not only for you but for future generations, allowing you to leave a lasting legacy.Breaking Glass Ceilings and Setting New NormsWomen over 50 are leading the charge in new business creation, changing the landscape of what it means to be an entrepreneur.Importance of Passion and PurposeTo succeed in business, you need to be passionate about your work. This passion will help you persevere through the ups and downs of entrepreneurship.Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessCourses:Cash Confident Mindset: Transform Your Mindset into a Money-Making MachineFrom Office to Entrepreneur: What You Need to Know to Build a Successful BusinessPath to Profit With Sales: Insights into Marketing and SalesCash Confident Framework: Smart Money Management for Small Business OwnersFrom Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your IndustryCash Catalyst: Mastering Personal Finances for Successful Business OwnersWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Fractional CFO vs. Bookkeeper vs. Tax Accountant: Understanding Key Roles

Fractional CFO vs. Bookkeeper vs. Tax Accountant: Understanding Key Roles

In this episode of She Means Profit, I demystify the roles of bookkeepers, fractional CFOs, and tax accountants to help business owners understand when and why to hire these experts. Discover how a bookkeeper can manage your daily financial transactions, how a fractional CFO can provide strategic growth planning, and how a tax accountant can navigate complex tax laws.While all three are critical to a thriving business, they each serve different purposes, often at different stages of business growth. Knowing who to call on for your specific needs can save you time, money, and stress. You’ll learn what each role entails and understand when it’s time to bring each into your business – whether for daily financial tracking, strategic growth planning, or navigating complex tax requirements.Let’s break it down! Bookkeepers are your go-to for managing daily financial transactions, including sales and expenses. A good bookkeeper keeps your records accurate and up to date. When you’re looking to grow or improve your cash flow strategy, a fractional CFO steps in to offer senior-level expertise and guidance on big-picture financial decisions. Tax accountants, on the other hand, are the experts in tax compliance, helping you navigate complex tax laws, credits, and deductions. With each role offering specific benefits, I’ll clarify how they complement each other and how to build your ideal financial support team as your business evolves. Plus, I’ll share insights on how to ensure you’re hiring the right experts and setting clear expectations with them.Gain clarity on building a robust financial support system that saves you time, money, and stress, ensuring you hire the right professionals and set clear expectations with them. Perfect for those wanting to streamline their finances and drive business growth, tune in to get valuable insights and personal advice.Listen to learn:‌Learn the distinct functions of bookkeepers, fractional CFOs, and tax accountants and why you need to know their roles.Each role is beneficial at different stages of business growth. Bookkeepers often come first, followed by tax accountants, with fractional CFOs typically joining as a business scales.Introducing my new Fractional CFO Agency, designed to help businesses scale with expert financial guidance.Links:‌ ‌Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessFractional CFO AgencyCourses:Cash Confident Mindset: Transform Your Mindset into a Money-Making MachineFrom Office to Entrepreneur: What You Need to Know to Build a Successful BusinessPath to Profit With Sales: Insights into Marketing and SalesCash Confident Framework: Smart Money Management for Small Business OwnersFrom Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your IndustryCash CataWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Why Personal Finance Matters for Generational Wealth

Why Personal Finance Matters for Generational Wealth

Are you building wealth that will stand the test of time?In this episode, I'm diving into the final step of the Profit Method Framework: creating generational wealth. If you’ve been following along with the previous steps, you know that building a profitable business is just the beginning. Today, we’re focusing on how to ensure that all your hard work doesn’t just benefit you but continues to support and empower future generations.Generational wealth is more than a bank balance—it’s about creating lasting security and opportunity for your family. In this episode, I’ll break down what generational wealth means and why it’s essential for entrepreneurs. I’ll also share actionable steps on how to effectively manage personal finances, why it’s crucial to diversify investments beyond your business, and how to take advantage of tax benefits to maximize your wealth potential.I’ll talk about the importance of paying yourself first, setting up an emergency fund, and planning for retirement in ways that aren’t entirely dependent on your business. We’re not just discussing profit; we’re talking about creating a legacy that empowers your family and leaves a positive impact on future generations. Tune in to learn how you can turn your business success into a financial legacy that lasts well beyond your working years.Listen to learn:‌What is Generational Wealth? - Understand the concept of wealth that extends beyond one’s lifetime, providing benefits for future generations.Pay Yourself First - It’s crucial to consistently pay yourself as a business owner to avoid creating a financially unstable business.Create Personal Emergency Funds - Having a personal financial cushion is as essential as business cash reserves for navigating unexpected expenses.Strategic Tax Planning - Utilize tax advantages with the help of a tax CPA to avoid leaving money on the table.Invest Outside of Your Business - Expand investments to real estate, stocks, and bonds to build a diversified financial portfolio.Legacy of Opportunity - Financial planning isn’t just for wealth but for ensuring opportunities for future generations.Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessCourses:Cash Confident Mindset: Transform Your Mindset into a Money-Making MachineFrom Office to Entrepreneur: What You Need to Know to Build a Successful BusinessPath to Profit With Sales: Insights into Marketing and SalesCash Confident Framework: Smart Money Management for Small Business OwnersFrom Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your IndustryCash Catalyst: Mastering Personal Finances for Successful Business OwnersWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

The Power of Influence: Transforming Your Expertise into Impact

The Power of Influence: Transforming Your Expertise into Impact

Have you ever wondered what it really takes to stand out in your industry and go from simply surviving to truly thriving? In today’s episode, I’m diving into one of my favorite topics—building your influence and establishing thought leadership as a business owner. Influence is step five in my PROFIT Method Framework, and it’s a game-changer when it comes to scaling your business and expanding your reach. This isn’t just about gaining more followers or getting likes on social media posts. It’s about positioning yourself as the go-to expert in your field, the trusted voice people turn to for insights and solutions. When you focus on becoming a thought leader, you open doors to new opportunities—like media features, speaking engagements, and partnerships—that take your business to the next level. To build influence, you have to start by defining your unique point of view—what sets you apart in your industry? Then, create consistent content that amplifies your message, whether it's through blog posts, podcasts, or social media. It’s also about making strategic connections with other leaders in your field and leveraging media coverage to boost your credibility. Thought leadership doesn’t happen overnight—it’s about showing up consistently, sharing your unique perspectives, and building genuine relationships. If you’re ready to make a lasting impact, start today by honing in on your niche, developing a solid content strategy, and networking with intention. Let’s take that step together because your voice has the power to create real change in your industry. Listen to learn:‌Influence is about positioning yourself as a trusted expert, not just gaining visibility.The difference between an influencer and a thought leader lies in providing valuable insights, not promoting products.Building influence opens doors to new opportunities, clients, and collaborations, leading to business growth.Consistency in content creation is key to establishing trust and authority.Strategic networking and collaborations help you grow your audience and expand your influence.Thought leadership is a long-term commitment, but it pays off in business growth and lasting impact.Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessJoin our She Means Profit Facebook groupCourses:Cash Confident Mindset: Transform Your Mindset into a Money-Making MachineFrom Office to Entrepreneur: What You Need to Know to Build a Successful BusinessPath to Profit With Sales: Insights into Marketing and SalesCash Confident Framework: Smart Money Management for Small Business OwnersFrom Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your IndustryCash Catalyst: Mastering Personal Finances for Successful Business OwnersWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

How to Get Cash Confident in Business: Essential Steps for Entrepreneurs

How to Get Cash Confident in Business: Essential Steps for Entrepreneurs

What’s the biggest obstacle preventing my business from scaling? For many entrepreneurs like me, it’s not a lack of sales—it’s poor financial management. In this episode, I dive into one of the most critical steps in my Profit Method framework: cash confidence. As I always say, “You need to know your numbers. Without that financial clarity, it’s impossible to grow your business.” I start by revisiting my Profit Method framework, which is designed to help entrepreneurs at every stage of their journey. Step four—finances—comes into play after sales are rolling in, but this is where many businesses stumble. Even successful companies can go bankrupt if cash flow isn’t managed well. My mission in this episode is to arm entrepreneurs with the knowledge and confidence to manage their finances effectively. The highlight of this episode is my Cash Confident Framework, a system that breaks financial management down into easy, actionable steps. I emphasize how mindset plays a vital role in achieving financial success, and I also walk you through the importance of understanding your financial statements and creating a solid business financial plan. I stress that financial decisions should always be data-driven, not emotional—because, as I often say, “Numbers don’t lie. Once you start listening to the numbers, you’ll make smarter, more profitable decisions.” Listen to learn:‌Get Cash Confident: Understanding your finances is crucial for growth. Cash flow mismanagement is a major cause of business failure.Know Your Numbers: Whether it’s your balance sheet or income statement, clarity in financials allows you to make data-driven decisions.Mindset Matters: A positive money mindset will help you make better financial choices and optimize profitability.Create a Financial Plan: Set clear targets, monitor your progress, and ensure your business is both sustainable and scalable.Cash Flow is Queen: Sales may be coming in, but without proper cash management, you could still run into trouble.Track Your Expenses: Regularly track your income and expenses to stay on top of your financial health.Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessJoin our She Means Profit Facebook groupCourses:Cash Confident Mindset: Transform Your Mindset into a Money-Making MachineFrom Office to Entrepreneur: What You Need to Know to Build a Successful BusinessPath to Profit With Sales: Insights into Marketing and SalesCash Confident Framework: Smart Money Management for Small Business OwnersFrom Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your IndustryCash Catalyst: Mastering Personal Finances for Successful Business OwnersWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Solving Your Sales Problem: The Foundation of Financial Stability

Solving Your Sales Problem: The Foundation of Financial Stability

Do you think you have a money problem in your business? What if the real issue is sales? In this episode, I break down the common misconception that financial struggles are due to poor money management when, more often than not, it’s a lack of sales that’s holding you back. If you’re finding it hard to generate revenue, this episode will give you actionable strategies to prioritize sales and turn your business around.We start by exploring the fundamental role that sales play in business success. I share personal experiences and client stories that highlight how businesses often focus too much on perfecting their products or operations, only to neglect marketing and sales—the lifeblood of any profitable company. It’s a common mistake, especially among women entrepreneurs, who may feel uneasy about selling or fear rejection. But here’s the truth: sales don’t have to feel “sleazy.” When you focus on serving your customers and solving their problems, selling becomes an authentic part of what you do.From reframing how you think about sales to practical advice on building confidence in the sales process, this episode covers it all. I also introduce the concept of outreach, which is the third step in the She Means Profit framework. Effective outreach, through marketing and sales, allows you to connect with your target audience, generate leads, and ultimately increase revenue.Tune in for a deep dive into how sales can transform your business and why it should always be your first priority. Whether you’re just starting out or struggling with a cash crunch, these tips will help you create a sustainable and profitable business. Plus, I introduce the Path to Profit with Sales course, designed to provide a more in-depth guide on building sales strategies that work.Listen to learn:‌Reframe Sales: Shift your mindset from “selling” to “serving” your clients—focus on solving their problems.Sales First, Then Everything Else: Prioritize sales and marketing before perfecting your product or branding to ensure long-term business success.Confidence in Sales: Overcome fear and rejection by practicing and gaining confidence in your pricing and sales approach.Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessJoin our She Means Profit Facebook groupCourses:Cash Confident Mindset: Transform Your Mindset into a Money-Making MachineFrom Office to Entrepreneur: What You Need to Know to Build a Successful BusinessPath to Profit With Sales: Insights into Marketing and SalesCash Confident Framework: Smart Money Management for Small Business OwnersFrom Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your IndustryCash Catalyst: Mastering Personal Finances for Successful Business OwnersWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Overcoming Fear and Starting Your Own Business

Overcoming Fear and Starting Your Own Business

Are you dreaming of leaving your 9-to-5 and stepping into the world of entrepreneurship? In this episode, I dive deep into my own journey of transitioning from a secure job to becoming a full-time business owner. If you’ve ever felt the desire for more freedom, fulfillment, or financial independence, this episode is for you. I start by addressing one of the biggest challenges in any major life change—fear. I know firsthand how natural it is to feel uncertain, whether it’s fear of failure, success, or simply the unknown. But here’s what I’ve learned: fear is a signal that you’re on the brink of growth. It’s about embracing that fear and using it as a driving force to push toward your goals. Every successful entrepreneur has faced these emotions. The key is to take that first step, even when it feels overwhelming.From there, I share practical strategies. One of the best ways to transition from employee to entrepreneur is by starting a side hustle—exactly how I did it. This approach allowed me to build a customer base and refine my offerings while still maintaining the safety net of a full-time job. In this episode, I offer advice on finding your passion, managing your time, and testing your business idea. Based on my own experience, you’ll likely need to refine your offer as you go, but the rewards—freedom, fulfillment, and financial independence—make the journey worthwhile. If you’re ready to take the leap from office to entrepreneur, this episode is full of actionable tips to get you started. I also introduce my digital course, From Office to Entrepreneur, designed to guide you through this transition step-by-step. You’ll learn how to build your business gradually, manage the risks, and maintain consistency for real growth. Entrepreneurship isn’t just about making a living—it’s about creating a life. Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessJoin our She Means Profit Facebook groupCourses:Cash Confident Mindset: Transform Your Mindset into a Money-Making MachineFrom Office to Entrepreneur: What You Need to Know to Build a Successful BusinessPath to Profit With Sales: Insights into Marketing and SalesCash Confident Framework: Smart Money Management for Small Business OwnersFrom Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your IndustryCash Catalyst: Mastering Personal Finances for Successful Business OwnersWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

From Comfort Zone to Success: Mindset Strategies for Entrepreneurs

From Comfort Zone to Success: Mindset Strategies for Entrepreneurs

"The way you think determines your success." — Melissa Houston Have you ever wondered why some entrepreneurs thrive while others falter? It’s not just about skills or strategy—it's mindset. In today's episode, we're diving into the first step of my Profit Method Framework: mindset. Why start here? Because your mindset can make or break your business. It’s the foundation on which every decision is made, whether you're just starting or ready to scale to the next level. Whether you’re stuck in fear or just playing it safe, mindset can help you navigate through those barriers. I get it—being an entrepreneur is filled with ups and downs. You want to make an impact, but you also want financial success, and maybe you feel those two are at odds. They aren’t! You can absolutely make a lot of money while making a meaningful impact, and that’s where mindset comes into play. Mindset isn’t about toxic positivity or pretending everything is perfect. It’s about resilience—about understanding that fear will always be there but pushing forward anyway. I’ve often heard people say, “What if I fail?” but I encourage you to ask, “What if I succeed?” It’s a scarier question in many ways because success opens doors you might not have imagined. And yes, stepping out of your comfort zone is uncomfortable, but it’s where growth happens. In today’s episode, we dive deep into these mindset strategies, and I share my personal journey—from battling self-doubt to creating a seven-figure business. And believe me, it didn’t happen overnight. So, are you ready to transform your mindset and take your business to the next level? In this episode, I’ll show you how to reframe fear, visualize success, and stay present in your entrepreneurial journey. Listen to learn:‌ Your mindset is the foundation of your entrepreneurial success, influencing every decision whether you are just starting or scaling. Reframe fear as a signal for progress rather than a stop sign, recognizing that it shows you're doing something important. Failure is not final; instead, treat every setback as a valuable learning opportunity. Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessJoin our She Means Profit Facebook groupCourses:Cash Confident Mindset: Transform Your Mindset into a Money-Making MachineFrom Office to Entrepreneur: What You Need to Know to Build a Successful BusinessPath to Profit With Sales: Insights into Marketing and SalesCash Confident Framework: Smart Money Management for Small Business OwnersFrom Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your IndustryCash Catalyst: Mastering Personal Finances for Successful Business OwnersWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Unlocking the PROFIT Method Framework: Transform Your Business and Build Wealth

Unlocking the PROFIT Method Framework: Transform Your Business and Build Wealth

"If it’s too late to start something new, especially a business, let me reassure you: it’s never too late." — Melissa HoustonAre you feeling stuck in your business or contemplating a big change in your career? In episode 164 of the She Means Profit podcast, I’m thrilled to introduce the new PROFIT Method Framework, a game-changer designed to guide you through every stage of your entrepreneurial journey. This month has been full of personal milestones for me—celebrating 25 years of marriage and my children’s significant life achievements. Reflecting on these moments has reminded me how important it is to embrace change and new beginnings, no matter our age or stage in life. For those of you wondering if it’s too late to start something new, especially a business, let me reassure you: it’s never too late. I started my business at 46, and I’m here to help you do the same with confidence and success. The PROFIT Method Framework is tailored to meet you where you are, whether you’re just starting out or looking to scale. This episode dives into each step of the framework, starting with the critical mindset foundation. Join me as we explore how this framework can transform your business and help you build the wealth and impact you deserve. Don’t forget to check the show notes for links to additional resources, courses, and free strategy calls. Let’s turn your business dreams into a thriving reality! Listen to learn:‌A resilient and growth-oriented mindset allows you to overcome rejection, push through challenges, and keep moving forward.Build genuine relationships with your customers, and craft a compelling value proposition that resonates with your target audience.Master financial literacy to grow your business. Understanding cash flow, profit margins, and budgeting is key to preventing financial mismanagement.Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessJoin our She Means Profit Facebook groupCourses:Cash Confident Mindset: Transform Your Mindset into a Money-Making MachineFrom Office to Entrepreneur: What You Need to Know to Build a Successful BusinessPath to Profit With Sales: Insights into Marketing and SalesCash Confident Framework: Smart Money Management for Small Business OwnersFrom Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your IndustryCash Catalyst: Mastering Personal Finances for Successful Business OwnersWork with me:Book a 90-minute Strategy CallFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpaWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

How Women Entrepreneurs Can Break Through Financial Barriers

How Women Entrepreneurs Can Break Through Financial Barriers

"What if the real issue in your business isn't about money, but sales?"— Melissa HoustonIn this episode of She Means Profit, I dive into the biggest misconception many of my clients have: they think they have a money problem, but the truth is, it’s a sales issue. After working with 90% of my clients, I’ve seen this pattern emerge time and time again. In this reintroduction episode, I’m excited to get back into helping women build profitable businesses.I’ve been through my own challenges this past year, including battling severe anemia and depression during perimenopause. It hit me like a Mack truck, and for the first time in my life, I was forced to take a step back from my business to focus on my health. But now, I’m feeling stronger and more determined than ever to help you grow your business and build your wealth.Only 1.9% of women-owned businesses make over a million dollars annually. That statistic has to change. Women face both systemic barriers, like access to capital, and internal struggles, such as a lack of confidence, which holds us back from pricing our services correctly or pitching our ideas with authority.But I believe that when women succeed in business, the impact ripples through communities. This episode is all about building confidence, mastering sales, and creating a supportive community of women entrepreneurs. Let’s talk about how we can overcome these challenges and help each other thrive, both financially and personally.Listen to learn:Perimenopause can deeply affect entrepreneurs, highlighting the need for support systems in business and health.Only 1.9% of women-owned businesses surpass $1 million in annual revenue, a statistic that must change.Building a financially thriving business requires more than managing money; it requires mastering sales and overcoming limiting beliefs.Communities of like-minded women can provide invaluable support, resources, and emotional backing for business success.Confidence in pricing, pitching, and selling is crucial for breaking into higher revenue brackets.Links:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessJoin our She Means Profit Facebook groupCourses:Cash Confident Mindset: Transform Your Mindset into a Money-Making MachineFrom Office to Entrepreneur: What You Need to Know to Build a Successful BusinessPath to Profit With Sales: Insights into Marketing and SalesCash Confident Framework: Smart Money Management for Small Business OwnersFrom Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your IndustryCash Catalyst: Mastering Personal Finances for Successful Business OwnersWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Cultivating a Thought Leader Reputation

Cultivating a Thought Leader Reputation

“A thought leader is defined as an individual or firm recognized as an authority in their specialized field whose expertise are sought after and often rewarded. ”— Melissa HoustonIn an ever-growing industry, what sets you apart from the crowd of thousands proclaiming they’re the best and the greatest at what they do?The answer to this question gets harder every day. There will always be startups popping out of nowhere, small businesses that go viral, and established conglomerates that control half the industry. You might think the safest bet is to just do well and see how it goes.But here’s something tried and true for you. This is a solution that’s been honed over time and proven effective: let yourself be the face of your business. Give the public someone to listen to, someone to root for, someone to lean on. Don’t just be the boss of your business; let yourself become a thought leader.In this episode, we will be discussing everything there is to know about thought leadership. From what it takes to get started to establishing yourself as one, whether through traditional media appearances or creating content for Tiktok, we will explore the steps you can undertake to become a respected thought leader in your industry. Listen to learn:Why there is a difference between influencers and thought leaders How to make informative and compelling content as a thought leaderHow an online presence cultivates your reputationWhy it is important to go on public speaking eventsHow networking is essential in building your brandWhy appearances on traditional media is essential Highlights:‌2:59 The definition of a thought leader8:33 Benefits of being a thought leader to your business9:19 Good and strategic content creation10:21 Means of increasing your online visibility11:50 Attending talks and publishing your own articles12:57 Importance of networking on events14:20 Writing a book and its impact on your brand reputation14:58 Hiring PR coverage and what it can do for you15:30 Appearances on varied mediaWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Contract Negotiations with Dina Segal

Contract Negotiations with Dina Segal

"As you're starting your business, you're going to come across so many interesting and sometimes real challenges, really exciting problems to solve, areas of compliance and requirements that probably seem daunting, and I would say really seek out resources, seek out mentors.” — Dina SegalContracts will always be an essential part of a business. Whether it’s a business deal with your supplier or establishing a new agreement with your client, this piece of paper plays a vital role in protecting not only your business’s best interests but also the rights of the other party.Writing down agreements and signing them may seem simple, but contracts are significantly more complex. They leave no stone unturned, explore every point thoroughly, and allow for no exceptions—except when both parties agreed to do so.This episode will explore the ins and outs of the beginning of every business journey: the contracts. Beyond the lengthy paragraphs and complicated words, we will learn the factors to consider in contract negotiations, stress the importance of thoroughly reading the written word before signing, and discuss ways to ensure that your contract attracts only the best and the most suitable partners for your business.Listen to learn:‌How to classify workersHow organizations can help with your resources and mentoring needsHow to negotiate your contract wellWhy it’s important to know your business core for contract negotiationsWhy flexibility is essential in your contractHow to avoid ambiguity in contractsWhy attorney’s fees can’t be overlooked in business negotiationsHighlights:‌4:28 Services Third-Party companies can do for you7:56 Contracting people from all around the world10:21 Organizations that help in mentoring start-up businesses12:28 Importance of contracting14:50 Payment terms in contracts16:49 A Business’ Liability Issues19:01 Proper Process of Contract Termination22:06 Importance of reading Terms and Conditions22:58 Creating a form for your business23:49 Attorney's fees in Contract Provisions24:03 Seeking Guidance and MentorsLinks:‌ ‌Dina SegalGusto WebsiteCash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessMain websiteCash Clarity CourseApply to Work With MeMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @Work with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Mastering Your Path to Success: Tips for Managing Debt in Business

Mastering Your Path to Success: Tips for Managing Debt in Business

“With the right mindset and dedication, successful debt management is within your reach.”—Melissa HoustonMany aspire to start their own business, but a common obstacle preventing them from doing so is financial constraints. People who do not have enough funding often resort to taking out loans to build their first business. But what’s the deal with businesses that end up sinking rather than soaring?The culprit is often debt. Some businesses fall into the trap of having massive loans without a solid plan. Business owners tend to choose the short-term solution of gearing up, taking debts, instead of focusing on the long-term ones. Let’s be real, when those loans start piling up, it’s not just your business that is affected, but your personal life too. Whether you’re in it for business or dealing with personal finances, taking on debt is a big responsibility. You have to ensure that you can deal with it and properly resolve it in order to avoid the chances of it overtaking your business or life.Listen to learn:‌Why most businesses resort to taking up debtsWhy entrepreneurs should focus on long-term solutions for their businessHow can business owners manage their debts in businessHow the pressure of debt can affect one’s mental healthHow business owners or even individuals can avoid taking too much financial debtHighlights:‌03:39 Having personal debt to run the business 04:39 What too much debt can do to your business06:22 Impact of debt on our mental health08:17 Knowing your business numbers11:18 Tip 1: Analyze Debt and Financial Situation11:59 Debt Repayment Calculator Mini Course12:28 Tip 2: Prioritize Your Debts13:02 Tip 3: Negotiate with Creditors13:49 Tip 4: Consider Debt Consolidation15:20 Tip 5: Seek Professional AdviceLinks:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessUnlock Your Profit Potential With This Smart Pricing StrategyCash Clarity CourseApply to Work With MeMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpaWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Boosting Business Profit through Mastering Sales Conversion Tracking

Boosting Business Profit through Mastering Sales Conversion Tracking

“The bottom line is that tracking your sales conversion is an essential step towards driving your business profit and ensuring that your business profit continues to grow and thrive, and not just your profit, but your sales and your whole business.”—Melissa HoustonWhat sets a business up for success? It should have the capacity for profitability and scale. Making a profit in your business can be tough, especially in a challenging economy. In this episode, we emphasize that tracking sales conversions is not just about boosting profit but about fostering a holistic and thriving business.Smart business owners take into consideration their marketing and sales performance indicators. Why? Because when you are critical about your marketing and sales, you learn what’s working and what needs to improve to achieve sustainability. Success in business does not happen in an instant. It truly takes time and effort, no doubt about it. But here’s the secret: investing your time and effort to wholeheartedly grasp your business’s financial data and sales will provide you with the necessary foundation for your business to thrive. Listen to learn:‌Why tracking sales conversions improves business profitWhy business owners must understand the marketing and sales KPIs in their businessWhy determining the customer needs is beneficial in improving your salesHow to reach the right people to help meet your business goals How tracking your sales helps improve the return on investment for your businessHighlights:‌01:12: The root cause of money problems in business 02:47: Three profit drivers in business02:53: Path Profitability Masterclass and Unlock Your Pricing Strategies Podcast04:21: Marketing and Sales KPIs05:40: Proper outsourcing and hiring of people for your business06:19: Importance of tracking sales conversions to increase profit in business07:02: Understanding your return on investment10:12: Knowing what your customer needs11:30: Identifying the potential for improvement13:36: The key step in improving your business profitLinks:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessUnlock Your Profit Potential With This Smart Pricing StrategyCash Clarity CourseApply to Work With MeMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @Work with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Cultivating an Entrepreneurial Mindset for Success with Dianne Welsh

Cultivating an Entrepreneurial Mindset for Success with Dianne Welsh

“There’s never gonna be a perfect time to start a business. There’s never gonna be a perfect time to start calling yourself an entrepreneur until you actually start doing it.”— Dianne WelshHere’s the deal: success isn’t some kind of magic trick. It starts when you decide to go on an adventure and grab opportunities offered to you. When it comes to building a business, you turn these opportunities into action-packed episodes that coincide with the difference you want to leave. As entrepreneurs, your top-notch priority should be making sure you’ve got all your bases covered. You want to ensure that you examine every bits and pieces that are essential in making these opportunities successful. Once you grasp these insights, you plan out your strategy and get into action mode. Business is not a simple game where you just join and see how it goes. You go through your business, prepare a succession plan, and actually critique how the opportunity will work its way to success. Listen to this episode to learn:‌Why having an entrepreneurial mindset leads to successWhy the key to creating a successful business is having a business financial managementHow successful entrepreneurs put opportunities into actionHow an entrepreneur deals with challenges of generational wealthHow global opportunities for entrepreneurs contribute to keeping a sustainable businessHighlights:‌01:29: The Entrepreneurial Mindset03:32: Qualities possessed by successful Entrepreneurs06:02: Business Finance as key to Creating Successful Business07:18: The Entrepreneurial Family Business book11:11: Problems faced by Family-Based Businesses13:32: Dealing with challenges of Generational Wealth15:58: Awareness on Global Entrepreneurship OpportunitiesLinks:‌ ‌ Dianne Welshhttps://diannewelsh.wp.uncg.edu/LinkedIn: https://www.linkedin.com/in/dianne-welsh-9755989/The Entrepreneurial Family Business: From Survival to Success: https://he.kendallhunt.com/product/entrepreneurial-family-business-survival-successCash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessMain websiteCash Clarity CourseApply to Work With MeMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissaWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Maximizing Cash Efficiency in Business

Maximizing Cash Efficiency in Business

“Cash is queen and with the right strategies, you can manage it wisely and achieve long-term prosperity.”—Melissa HoustonWhen running a business, cash flow is absolutely critical. As business owners, we are responsible for making sure that the cash moving in and out of business is managed properly. Why is it crucial to avoid running out of cash? Cash is the lifeblood of your financial obligations. And let me tell you, it’s not just about keeping cash at hand; it’s about fueling your business’s success. When you’ve got a healthy cash flow while your business profits, that’s when you can really invest in driving your business toward success. And as most businesses gear up with their business financial planning for 2024, take into consideration strategies that can help you manage to stay and have a positive cash flow that can earn your chance to invest more in your business.Listen to learn:‌Why business owners need to have their business financial plan ready for 2024Why having a cash management system is essential for every businessWhy do businesses need to set up a cash reserveHow does closely monitoring the inflow and outflow of funds impact the overall performance of a businessHow can business owners keep track of their accounts receivableHow automating bill payment keeps business expenses under controlHow can business owners improve and gain positive cash flow in businessHighlights:‌03:07: Gearing Up the Business Financial Planning for 2024 05:32: Business Cash Management06:33: Profitability and Positive Cash Flow07:17: Key Cash Management Strategies: Managing Cash Flow08:23: Key Cash Management Strategies: Set Up a Cash Reserve10:06: Key Cash Management Strategies: Tracking your Accounts Receivable11:10: Key Cash Management Strategies: Automate BIll Paying12:10: Key Cash Management Strategies: Improve Cash Flow in Business13:35: Evaluate inventory management practices14:42: Done in a Day Service ProgramLinks:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessUnlock Your Profit Potential With This Smart Pricing StrategyCash Clarity CourseApply to Work With MeMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpaWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Turning Business Flaws into Learning Opportunities: Strategies for Growth

Turning Business Flaws into Learning Opportunities: Strategies for Growth

“Every business owner has made mistakes along the way, but the secret to success is learning from each mistake.”—Melissa HoustonWhat makes a business successful? It’s how you turn mistakes into opportunities to improve and grow your way to success. Mistakes are not to be seen as weaknesses if you are a business owner. These must be seen as valuable lessons that can help you on your way to success. No successful business earned their way up without failing along the way and learning from the mistakes they made. But just because mistakes are part of a successful business does not mean that it is right to commit them repeatedly. This episode talks about five tips on how business owners can learn from common mistakes in growing a business. Listen to learn:‌Why making mistakes is absolutely normal for every business ownerWhy most business owners need to have a business financial planWhy tracking expenses is important in every businessHow must business owners price their products or services profitablyHow business owners should separate emotion from smart-making decisionsHow to use data to help business owners improve their businessHighlights:‌03:51: Common mistakes by Small Business Owners06:21: First tip - How to build a business financial plan09:24: Second tip - How to avoid failing to track expenses in business11:11: Third tip - How to price products or services profitably11:27: Unlock Your Profit Potential with These Smart Pricing Strategies podcast12:58: Fourth tip - How emotions get in the way of smart making decisions14:47: Fifth tip - How data improves one’s business15:45: The Cash Confident Framework courseLinks:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessUnlock Your Profit Potential With This Smart Pricing StrategyCash Clarity CourseApply to Work With MeMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpaWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Profiting Together: Making 2023 a Landmark Year for Business

Profiting Together: Making 2023 a Landmark Year for Business

“As you prepare for your sales, be sure to prepare as well for your profit. Do not let the busyness of the season be an excuse for you not to create profit in your business.”—Melissa HoustonIt’s almost the end of 2023, and you know what that means - the busiest season is just right around the corner! So, what’s in the card for businesses this time? Well, it’s about finishing this year with a bang and gearing up for a more profitable new one. As we celebrate our third-year anniversary, our commitment remains steadfast. We are all about giving the goods - valuable insights and rock-solid guidance for our fellow business owners. Our mission? Ensure that your business welcomes more customers and ends the year on a high note. We’re also here to pump up our business owners with enthusiasm as we dive into 2024 with an opportunistic mindset!Listen to learn:‌Why getting ready for the Q4 2023 matters for every businessWhy you need a solid financial foundation in business for the year-endWhy prioritizing customer service is beneficial for your businessHow to make your business more profitable during the busiest season of the yearHow to spot your ideal holiday shoppers this busy seasonHow every business owner should monitor their business progress and measure successHighlights:01:47: Gearing up for the busiest season of the year02:23: SMP’s third-year anniversary giveaway04:23: What to look and expect in your business for the Q4 of 202304:57: Focusing on the strong financial foundation of your business06:14: Tip to make Q4 your most profitable year: Plan Ahead07:19: Tip to make Q4 your most profitable year: Target Holiday Shoppers08:31: Tip to make Q4 your most profitable year: Prioritize Customer Service09:29: Tip to make Q4 your most profitable year: Monitor Progress and Measure Success11:04: Tip to make Q4 your most profitable year: Stay Focused12:26: Preparing the 2024 business plan readyLinks:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessMain websiteCash Clarity CourseApply to Work With MeMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpaWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa

Is it a Sales Problem or a Money Management Issue?

Is it a Sales Problem or a Money Management Issue?

“Finances and marketing numbers are a game as well. So understanding how those numbers overlap can be a game changer.”—Melissa Houston2023 has not been a great year for business owners. It’s been a rough year, really, with a lot of things happening around us and the economy affecting many different sectors. Experts are debating whether we’re experiencing a recession or not, and the thing is, we’ll only know we are in recession around six to eight months into it. Even though we’re not “officially” in a recession, some businesses’ revenue and sales fall, others go bankrupt. And so a lot of my clients go to me and ask, “Where is the money going?”But we shouldn’t wallow in pity for the difficulty brought to us by this challenging year. Instead, we should analyze the root cause of our problem. Is it an issue brought by money management or a sales problem?In this episode, we will talk about how sales and money management are critical parts of growing your business.Listen to learn:‌What your numbers look like at the end of Q32023 is a tough year for businessesWhy finances and marketing are a numbers gameWhy sales without profit is a red flagIs it a sales problem or a money management problem?Steps to take to explore the root cause of your problemHighlights:‌01:16 What your numbers look like at the end of Q301:46 2023 has been a tough year03:02 Why marketing is crucial for sales05:21 Is it sales or money management problems?07:09 How to identify the root cause of your problems?07:46 Tip 1: Analyze your finances09:39 Tip 2: Assess your sales strategy10:50 Tip 3: Identify the external factors12:45 Tip 4: Find a balance13:17 Tip 5: Seek professional help when you’re strugglingLinks:‌ ‌ Cash Confident: An Entrepreneur's Guide to Creating a Profitable BusinessCash Confident Framework™️ CourseMain websiteMini-course: The Debt Repayment CalculatorMini-course: Pay YourselfMini-course: Personal Net Worth CalculatorMini-course: The Ultimate Budget BinderFollow me on:IG: @melissahoustoncpaLinkedIn: @melissahoustoncpaWork with me: Book a 90-minute Strategy Call Follow me on: IG: @melissahoustoncpaLinkedIn: @melissahoustoncpa