Lessons learned from a childhood business, and how they apply to partnerships as a Second-In-Command. In this episode of The Right-Hand Roadmap, we take a nostalgic trip down memory lane with Megan Long, as she shares the story of her very first business—Bodacious Beads—and the early lessons she learned about unequal partnerships. As a young entrepreneur making beaded jewelry with a childhood friend, Megan quickly realized that not all partners contribute equally. This experience, while playful at the time, echoed deeply in her later career as a COO. Many seconds-in-command know the feeling of carrying the bulk of the workload while the CEO enjoys the spotlight and reaps the rewards. Through this story, we encourage all second-in-commands to reflect on their roles and ask the tough questions: Are you fulfilled by the work you do? How can you reconcile your role to ensure it aligns with your personal goals? Tune in to hear how personal fulfillment plays a crucial role in long-lasting and successful partnerships. You'll hear all about: 00:40 – The story of Megan's first business, Bodacious Beads, which she started with a childhood friend, diving into early experiences of partnership dynamics. 02:20 – Megan describes the process of making jewelry and her unexpected realization when her partner contributed significantly less. 04:03 – The moment of truth arrives at a craft show when Megan notices the difference in effort between her and her friend, introducing her to the concept of unequal partnerships. 05:00 – Drawing parallels to her experience as a Second-In-Command, Megan explains the unequal work dynamics COOs can face when managing the day-to-day while the CEO enjoys the spotlight. 06:05 – She emphasizes the importance of finding personal fulfillment and alignment with career goals as a COO. Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode.

Unlock the full potential of your CEO/COO partnership with communication, coaching, and community. We recently launched our Partnership Alignment Checkup, a quiz designed to help you understand where you stand in your CEO/COO relationship. Whether you’re in lockstep with your CEO, have a solid foundation that needs improvement, or are struggling to align, this tool provides valuable insights to help you strengthen that bond. From there, we offer practical advice on improving communication, coaching each other for better clarity, and seeking community support from peers in similar roles. Together we cover the Three C's—the three key factors—communication, coaching, and community—that can take your partnership to the next level. You'll hear all about: 00:37 – How to assess your relationship with your CEO using the new "Partnership Alignment Checkup" quiz available on the Second First website. 01:16 – Possible outcomes from the quiz: You’re either in lockstep, have a solid foundation with room for improvement, or need significant alignment. 01:58 – The role of the COO as a "force multiplier" and how the relationship with your CEO impacts your effectiveness. 02:26 – Introduction to the "Three C's" of improving your partnership: Communication, Coaching, and Community. 02:51 – Rapid-fire communication tips, including setting big-picture one-on-ones, creating a shared idea list, and documenting roles and responsibilities. 04:19 – Coaching: How repeating back what your CEO says can improve clarity and alignment. 05:06 – Understanding different priority systems and working together on what’s urgent vs. important. 06:14 – Why exploring leadership and executive coaching can help bridge the gap between vision and execution. 06:44 – Community: The importance of having peers in your vertical and connecting with other seconds-in-command for support and insight. Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode. Links mentioned in the episode: Partnership Alignment Quiz

Wrap-up of the 2024 Second First Exchange mastermind for Seconds-In-Command. At Second First, we recently wrapped up our highly anticipated 2024 Second First Exchange mastermind in Nashville, Tennessee. It was an incredible experience, bringing together Second-In-Command leaders from across various industries for two days of in-depth learning, sharing, and connection. Megan shares key moments, takeaways, and the importance of creating a safe, yet valuable space for Seconds-In-Command to thrive. This mastermind wasn’t just another business conference; it was a transformational experience where leaders left feeling heard, understood, and empowered. We're excited to bring even more value to the Second First Exchange in the coming months, so stay tuned for exciting updates! You'll hear all about: 00:28 - Recap of the Second First Exchange mastermind held in Nashville, Tennessee. 03:25 - Megan discusses the value of surrounding yourself with the right people and setting a positive, supportive tone for the cohort. 03:36 - Guest speaker Duane Marshall shared insights, and was impressed by the immediate camaraderie of the group. 05:30 - A recurring theme from attendees was the relief in finding peers who understood their unique challenges as seconds-in-command. 08:49 - Megan emphasizes the importance of curating the best experience and not taking the path of least resistance when organizing events. 09:58 - A member appreciated the balance between offering value and creating space for peer-to-peer learning, a key goal of the mastermind. 11:09 -Exciting changes to the Second First Exchange program will be announced in the coming months. Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode. Links mentioned in the episode: Second First on LinkedInSecond First website

Navigating entrepreneurs that don't fit the stereotypes, reading recommendations, and the importance of a new leader's onboarding. In this quarter's Q&A episode of The Right-Hand Roadmap, we dive into the complexities that COOs and Seconds-In-Command often face when leading alongside non-traditional entrepreneurs. Not every CEO fits the visionary, fast-paced stereotype. We explore how to navigate these dynamics while still implementing the tools and strategies from Second First. Megan also shares three business books for any second-in-command looking to level up. These reads offer practical, no-nonsense advice on strategy, leadership, and client retention. Finally, we tackle a common leadership challenge—what to do when you've hired someone who isn’t performing as expected. With strategies on how to reset expectations and establish a clear onboarding plan, this episode is a must-listen for any COO navigating similar leadership or strategic hurdles. You'll hear all about: 00:44 - How to submit a question for future episodes 01:40 - Question 1: What to do when your CEO is not a typical visionary? 02:40 - How some entrepreneurs are content with maintaining a lifestyle business 03:18 - The seven types of second-in-command roles, including "the other half" 04:03 - CEOs as technical experts who prefer not to lead marketing and sales 04:26 - Applying CEO-level strategies as a second-in-command 05:00 - Question 2: Three must-read business books 05:59 - Megan shares her thoughts on long business books and recommends 3 titles 08:02 - Question 3: How to handle a leadership misfire after hiring someone new 08:37 - Importance of creating a detailed 90-day onboarding plan 09:36 - Pitfalls of hiring new leaders without a plan 09:59 - How to hit the reset button and realign a new leader with a 60-day plan Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode. Links mentioned in the episode: No Bullshit Strategy by Alex M.H. SmithThe Power of Moments by Chip and Dan HeathNever Lose a Customer Again by Joey ColemanThe First 90 Days by Michael Watkins2006 Harvard Business Review article: "Second in Command: The Misunderstood Role of the COO"

Use Q4 strategically to set your company up for a successful next year with practical tips on operations, talent, finance, and business development. As we enter the final stretch of the year, it’s tempting to push through Q4 in a rush to hit annual goals. However, at Second First, we believe that Q4 is the perfect time to slow down, reflect on the year, and plan strategically for next year. By taking a thoughtful approach, you’ll avoid feeling like you’re behind when January arrives. In our latest podcast episode, we share a process to assess how your company has performed so far and how to shift into a long-term strategy. We recommend using the S.W.T. analysis—strengths, weaknesses, and trends—so you can identify key trends in the market and industry that could shape your strategy. We also provide actionable questions to assess four crucial categories: operations, talent, finance, and business development. Take the time in Q4 to tighten up your processes, assess team needs, and strengthen relationships with partners. This will help you hit the ground running in January, ensuring that you start the new year feeling prepared and ahead of the curve. You'll hear all about: 01:32: Q4 is the time to take an honest look at the past year and shift into long-term strategic thinking. 02:00: Introduction to the S.W.T. assessment: strengths, weaknesses, and trends. 02:26: How trends in the market, technology, and consumer behavior can influence your strategy. 03:04: Operations: Questions to ask about bottlenecks, processes, and vendor performance. 04:14: Talent: Where are team bottlenecks? Who is ready for a promotion? Where do you need to upgrade your team? 05:21: Finance: Ensure your prices, margins, and payroll are in check. Focus on profits, not just revenue. 05:57: Business development: Build better relationships with referral partners and explore strategic partnerships. 06:20: Example of creative strategic partnerships to boost sales. 07:09: Wrap up with key insights on setting up recurring revenue and starting next year strong. Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode.

Understand and navigate your CEO’s entrepreneurial mindset and thinking habits. Entrepreneurs are fast-moving visionaries who thrive on risk, resilience, and a willingness to fail forward. They have a unique set of thinking patterns that can be confusing or even frustrating to more operations-minded executives. By recognizing, understanding, and appreciating these traits, you can find the middle ground that allows you to work more effectively together. In this episode, we break down the entrepreneurial mindset into key components—risk-taking, resilience, and views on failure—while also delving into common thought patterns that drive their decision-making. Understanding these behaviors will not only help you better support your CEO but also strengthen the partnership as a duo. You'll hear all about: 00:39: Challenges operations-minded executives face with visionary entrepreneurs. 01:08: Key qualities of entrepreneurs: risk-taking, resilience, and views on failure. 02:07: Entrepreneurs’ unique relationship with risk and why they accept it. 03:25: The importance of resilience in entrepreneurial success. 03:59: How entrepreneurs view failure as a stepping stone to progress. 05:04: Common thinking habits of entrepreneurs that COOs should understand. 06:50: The anxiety-driven belief that everything could be lost, even during success. 09:10: The role of the Second-In-Command in managing and supporting these entrepreneurial traits. Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode.

The Four Mandatory Meetings You Should Be Having as a Second-In-Command In this episode of The Right-Hand Roadmap, we dive into the four must-have meetings every Second-In-Command of a founder-led company should be scheduling. Megan Long explains how these meetings not only drive company success but also strengthen your role as a COO. These meetings aren’t just about ticking boxes—they're about fostering alignment, driving strategic initiatives, and building strong relationships across the leadership team. From weekly one-on-ones with your CEO to quarterly planning sessions with your entire leadership team, each meeting plays a pivotal role in your success. We also explore the value of skip-level meetings, offering you a way to stay connected with all levels of your organization and truly understand the pulse of your company. You'll hear all about: 00:55 - Meeting #1: Weekly one-on-ones with the CEO or founder; recommended structure and agenda. 04:35 - Meeting #2: Monthly same page meetings; fostering alignment and strategic planning. 05:52 - Meeting #3: Weekly one-on-ones with direct reports; building rapport and ensuring accountability. 08:07 - Meeting #4: Quarterly planning meetings; setting the strategic direction for the company. 09:32 - Bonus: The value of skip-level meetings for maintaining company culture and transparency. Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode. Links mentioned in the episode: "Rocket Fuel" by Gino Wickman & Mark C. Winters

We're Back! Back from our summer break, host Megan Long fills you in on all of the exciting behind-the-scenes happenings at Second First, the company behind The Right-Hand Roadmap podcast! In this casual, chatty episode, you'll hear all about: You'll hear all about: 01:04 – The May launch of a Mastery class, our ten-week certification course. 02:00 – The second big project of the summer: our mastermind event, Exchange. 02:58 – How Megan wants to make Exchange “easy” for attendees compared to other conferences. 03:36 – An exciting, to-be-announced change to the Exchange program. 03:51 – Growing the Second First team. 04:03 – The changes in our podcast, and hard lessons learned when choosing software platforms. 04:43 – Some new and different workshops Megan Long is hosting for unique Seconds-In-Command.   Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode. Links mentioned in the episode: Second-In-Command Mastery – 10 Week Certification CourseSecond First Exchange – Mastermind

Discover strategies to reengage disengaged leaders. In this episode, we’re taking a workshop-style approach to tackle the issue of disengaged leaders head-on. From identifying common reasons behind declining participation to offering actionable strategies for reengagement, we’ve got you covered. Whether it’s addressing managerial burnout, navigating the Peter Principle, fostering a compelling vision, or managing external personal issues, we’re here to guide you every step of the way. Throughout the episode, listeners will gain valuable tips on how to recognize signs of disengagement, ask probing questions to uncover underlying issues, and implement effective solutions to reignite passion and commitment in leadership roles. You'll hear all about: 01:08 - Common reasons for declining participation among leaders. 01:28 - Strategies to address managerial burnout are explored, including setting boundaries and practicing stress reduction techniques. 03:28 - The concept of the Peter Principle is introduced, along with strategies to navigate it such as the nine-box grid and dual career ladders. 06:15 - Lack of vision or "what's in it for me" (WIFM) is examined, emphasizing the importance of a compelling and relatable vision for all team members. 07:38 - The Pygmalion effect and its implications for leadership expectations and performance are discussed. 08:42 - External or personal issues affecting leader engagement are acknowledged, highlighting the importance of HR involvement in finding solutions. Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode. Links mentioned in the episode: Nine Box Grid for Talent Management

Listener Submitted Q&A: Compliance Risk, Finding Employment, and Feeling Held Back. In this episode, Megan Long, your host and owner of Second First, dives into the second quarterly Q&A of 2024. Each quarter, we address pressing questions submitted by our listeners. From navigating regulatory challenges to strategizing career moves, we cover a wide range of topics relevant to today's second in commands. Throughout the episode, we offer practical advice and actionable strategies to help listeners overcome common obstacles in their roles. Whether it's convincing a CEO to prioritize compliance, positioning oneself as an attractive candidate for new opportunities, or navigating disagreements with company owners, we provide valuable insights to empower COOs in their journey. You'll hear all about: 01:34 - Question 1: A listener expresses concern about their company's transition into advising work and the lack of focus on compliance. 04:04 - Question 2: A listener asks how to position themselves as an attractive candidate for their next role, tailored to the needs of the CEO. 06:14 - Question 3: Handling disagreements with the CEO about the company's growth strategy, emphasizing the importance of alignment and transparency. Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode. Links mentioned in the episode: https://secondfirst.com/10 - The Right-Hand Roadmap Episode 10: Interviewing for an Executive Role

Understanding the Impact of Going Dark on Your CEO. In this episode, we're pulling back the curtain on a common but often unspoken habit: the tendency for COOs and executives to disconnect from (or “ghost”) our CEOs. We know firsthand the challenges of navigating the fast-paced, world of reporting to an entrepreneur. But as crucial as it is for us to keep up with their pace, we sometimes find ourselves falling into the trap of “going dark,” whether due to our busy schedules or fear of burdening our CEOs with bad news. But here's the thing: communication breakdowns can lead to a whole host of issues, from duplicated work to frustrated team members. That's why in this episode, host Megan Long is sharing insights on why we ghost our bosses, the repercussions of doing so, and most importantly, practical strategies for fostering open communication and stronger relationships.  You'll hear all about: 01:07 – The common occurrence of COOs “going dark” on their CEOs. 01:20 – Characteristics of entrepreneurs and the challenges they pose for COOs. 02:32 – Communication breakdowns between COOs and CEOs, leading to COOs “going dark.” 04:43 – Exploring the fear-based response of COOs to shield their CEOs from negative news. 05:40 – Strategies for improving communication and preventing “going dark,” including regular updates and same-page meetings. Rate, review & follow on Apple Podcasts CLICK HERE TO LISTEN! OR WATCH ON YOUTUBE If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode.

Financial Strategies to Impress Your CEO and Contribute to Your Company's Bottom Line. In this episode we dive into some profit-adding financial moves that a Second-In-Command can make, even if they're not a CFO. Together we cover identifying and eliminating waste, renegotiating vendor contracts, and addressing revenue leakage. These strategies can help plug the holes in the financial bucket and pave the way for sustainable growth. By implementing these strategies, COOs can demonstrate their value and contribute to the financial well-being of their organizations.  You'll hear all about: 01:03 - The importance of auditing every expense line item to identify waste. 01:52 - Examples of areas where waste might occur, such as unused software licenses and unnecessary subscriptions. 02:28 - How and when to renegotiate vendor contracts to reduce costs. 03:26 - Addressing revenue leakage, including adjusting prices to cover credit card processing fees. 04:11 - Other areas of revenue leakage, such as inaccurate billing and late payment fees. Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode.

Navigating Burnout: Strategies for COOs and Second-in-Commands. In this insightful episode, we delve into the critical topic of avoiding burnout in the demanding role of a Second-In-Command. As COOs, our responsibilities often overwhelm us, leading to physical, mental, and emotional exhaustion. Host Megan Long shares her personal experiences with burnout and highlights the importance of prioritizing self-care. We explore the seven types of rest essential for maintaining our well-being and effectiveness in our roles. You'll hear all about: 01:16 - Megan's personal encounters with physical and mental burnout though her career, and its impact. 01:39 - Dispelling misconceptions about what "boundaries" mean and emphasizing self-care. 02:20 - An overview of the Seven Types of Rest 02:49 - Physical Rest: Beyond sleep, vital for preventing health issues. 03:41 - Mental Rest: Strategies for preserving mental resources. 04:13 - Emotional Rest: Validating emotions and fostering support systems. 04:58 - Social Rest: Curating positive connections and setting boundaries. 05:39 - Sensory Rest: Unplugging to reduce stimulation and rejuvenate. 06:04 - Creative Rest: Cultivating imagination and problem-solving skills. 06:31 - Spiritual Rest: Finding purpose and resilience. Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode. Links mentioned in the episode: "What If There's More?: Finding Significance Beyond Success" by Traci Schubert Barrett

The Power of Proximity in Habits & Success. Inspired by a favorite read, "Atomic Habits" by James Clear, we discuss the impact of our social environment on our habits and success: the close, the many, and the powerful. Clear discusses how we tend to mirror the habits of those around us, particularly the "close" individuals in our lives—the friends, family, and peers we interact with regularly. Studies even show that our habits are significantly influenced by the habits of our closest connections, regardless of physical distance. The phenomenon of rising or falling to the level of those around us is profound. We cover two fascinating studies - astronauts emerging from a single MIT class and the statistical likelihood you will follow the physical weight and body type of those closest to you. Our surroundings deeply impact our behaviors and identities. As a Second-In-Command, it’s crucial to curate your social environment intentionally. Seek out groups and communities that challenge you to grow both personally and professionally. Surround yourself with individuals who inspire you to be your best self. You'll hear all about: 00:23: The core message of "Atomic Habits" by James Clear, emphasizing the role of social circles in habit imitation. 01:06: Explore how proximity influences behavior and habits. 01:45: Two incredible studies on the ripple effect of habits within close-knit social circles. 02:25: Jim Rohn's famous quote and the profound effect of surrounding yourself with high-performing peers. 04:16: The importance of intentional community-building and finding sources of positive influence outside of the office. Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode. Links mentioned in the episode: "Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones" by James Clear

Executive Assistant vs. Chief Operating Officer: When to Make the Leap. In today's episode, we delve into a critical topic that often arises when scaling a small business: the distinction between hiring an Executive Assistant (EA) or a Chief Operating Officer (COO). This is a common conversation we have with founders navigating growth, especially as they pass the mid six to low seven figures in revenue. An Executive Assistant can be a fantastic Second-In-Command, adept at handling day-to-day operations and ensuring tasks are executed with precision. They excel at anticipating an entrepreneur's needs and are invaluable in keeping the CEO on track and on time. However, a COO operates on a larger scale, focusing on the strategic vision and long-term planning. They craft action plans and hold others accountable to meet overarching goals. Deciding when to transition from an EA to a COO depends on various factors - financial and strategic - that we cover in the episode. Conducting an "activity inventory," as suggested by Dan Sullivan, can be helpful in identifying what the true business need is. If you find yourself overwhelmed by strategy or lack clarity on execution steps to achieve your vision, it might be time to bring on a COO. You'll hear all about: 01:12: The multifaceted role of an Executive Assistant (EA) as a strategic partner and operational powerhouse. 02:16: The key differences between the scale and scope of operations for an EA versus a COO, emphasizing their complementary functions. 03:13: The differences in accountability—from an EA's individual performance to a COO's holistic responsibility for organizational success. 04:00: When is it time to transition from an EA to a COO? Including salary considerations and strategic needs. 05:09: How to implement an activity inventory to identify tasks for delegation, laying the groundwork for informing which position you need to fill. 05:26: Basic interview preparation tips, including researching the company and formulating intelligent questions. 06:44: The necessity of having questions for the interviewer and showcasing investment in the position. 07:06: Anticipating and preparing for questions about accountability, teamwork, and handling disagreements. 07:49: Addressing choice-based questions, aligning personal values with the company's ethos, and culture preservation. 08:24: Advising on preparing a loose plan for the first 30, 60, 90 days in the executive role. 09:21: Stressing the importance of observing, understanding, and building buy-in before implementing changes. Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode. Links mentioned in the episode: Strategic Coach Delegation Exercise

Mastering Executive Interviews: Tips for Aspiring Second-in-Commands. Interviewing for an executive role can be full of complicated dynamics and intricacies. If you're aiming for a new leadership position, host Megan Long shares invaluable advice and prepares you for the unexpected challenges that might come your way. With personal anecdotes and actionable insights, this episode covers everything from bizarre interview scenarios to the crucial follow-up process. Learn how to stand out, impress your interviewer, and confidently navigate questions about accountability, team dynamics, and strategic planning. You'll hear all about: 00:49: Preparing for unforeseen challenges and maintaining flexibility during executive interviews. 01:14: Megan's nightmare interview experience, and lessons learned. 03:18: The significance of thorough preparation and follow-up after an interview, sharing a personal success story. 04:35: Emphasizing the impact of post-interview follow-up and the role it played in securing a job offer. 05:13: The importance of making interviewers feel seen and special. 05:26: Basic interview preparation tips, including researching the company and formulating intelligent questions. 06:44: The necessity of having questions for the interviewer and showcasing investment in the position. 07:06: Anticipating and preparing for questions about accountability, teamwork, and handling disagreements. 07:49: Addressing choice-based questions, aligning personal values with the company's ethos, and culture preservation. 08:24: Advising on preparing a loose plan for the first 30, 60, 90 days in the executive role. 09:21: Stressing the importance of observing, understanding, and building buy-in before implementing changes.   And finally, we'd love to hear your personal Second-In-Command interview stories! Email your experiences to podcast@secondfirst.com.  Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode. Links mentioned in the episode: "The First 90 Days, Updated and Expanded: Proven Strategies for Getting Up to Speed Faster and Smarter" by Michael D Watkins

Boost Your Bottom Line: Generating Quick Revenue Injections for Small Businesses. Have you ever wished you could generate revenue into your business quickly - like, this month? Even if it's nonrecurring revenue, just have some extra cash injected into your business? There are creative and effective methods to inject immediate revenue into your small business. Host Megan Long explores creative approaches, from affiliate partnerships to hosting workshops, providing actionable insights for businesses looking to diversify income streams. Learn how leveraging vendor programs and optimizing existing client relationships can lead to quick financial gains. Whether considering price adjustments or exploring add-on services, this episode equips Seconds-In-Command of entrepreneurs with practical strategies to quickly add a boost to their bottom line. You'll hear all about: 00:57: Affiliate partnerships, and generating commission income from referring your favorite products. 01:15: How Second First leverages affiliate links in curated content, emphasizing the importance of recommending products or services genuinely used.01:50: How to create custom partner programs with local small businesses.02:34: Using in-person workshops or paid webinars as a fast revenue-generating tactic.03:30: Encouraging businesses to explore vendor programs for rebates, incentives, and marketing funds, maximizing opportunities for financial support.04:58: Insight into marketing development funds (MDF) and co-op funds, providing a budget for co-branded events with suppliers.05:44: Identifying opportunities to add value to current clients and introducing new services for additional fees, including a personal case study.07:11: The importance of periodic price adjustments & increases.  Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode.

Navigating the Flow Zone for COOs and Second-in-Commands. The "Flow Zone" refers to a psychological state where a person is fully immersed and focused on an activity - there's a sense of energized focus, complete involvement and enjoyment. It is often described as being "in the zone". In this episode, we take a deep dive on one of the flow characteristics Mihaly Csikszentmihalyi identified: the balance of skill level and challenge level. Flow greatly effects how a Second-In-Command functions in their role - we cover techniques to find and stay in flow as a leader. You'll hear all about: 00:29: Defining the flow zone and its relevance to COOs and leaders, emphasizing the importance of finding individualized approaches. 01:04: The eight characteristics of flow as defined by Mihaly Csikszentmihalyi.02:02: The balance of skill level and challenge level, and how they affect flow.04:20: A conversation to have with your founder to find more challenge in your role.05:11: The non-linear path executives will experience in and out of flow.05:42: Techniques to avoid distractions pulling you out of flow. Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode. Links mentioned in the episode: "Flow: The Psychology of Optimal Experience" by Mihaly Csikszentmihalyi

The Winning Mindset: Athlete's Lessons for Corporate Leaders. In this episode of "The Right-Hand Roadmap," dive into the parallels between an athlete's mindset and corporate leadership. Host Megan Long, a former competitive bodybuilder turned entrepreneur, shares invaluable lessons from her journey as a pro athlete that seamlessly apply to the professional world. Discover practical insights on coachability, doing your best, longevity, preparation for the unexpected, visualization, discipline, embracing losses, time management, recovery, and the constant pursuit of improvement. You'll hear all about: 02:43: Recommend reads that draw connections between athletics and business, shedding light on common traits of winners. 03:37: Top lessons learned from being an athlete, starting with the importance of being coachable and leveraging mentorship.04:56: The inevitability of unexpected challenges, and how control of the controllables applies to both athletics and business.05:39: the effectiveness of visualization, with personal anecdotes from Megan's competitive bodybuilding journey.06:51: The significance of discipline, setting a schedule, and the value of sticking to routines, especially in the absence of constant motivation.07:49: Viewing losses as valuable feedback and how constructive criticism in business is akin to improving through athletic challenges.08:15: Stressing the essence of time management and introducing Randy Zuckerberg's "pick three" rule for prioritization.08:36: Recognizing the importance of recovery, drawing parallels between avoiding burnout in athletics and maintaining operational efficiency in business.09:31: Embracing the idea that there's no finish line in personal and professional development, always room for improvement. Rate, review & follow on Apple Podcasts Click Here to Listen! Or Watch on Youtube If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode. Links mentioned in the episode: "Elite Minds: How Winners Think Differently to Create a Competitive Edge and Maximize Success" by Dr. Stan BeechamHBR's 10 Must Reads on Mental Toughness"The Founder & The Force Multiplier: How Entrepreneurs and Executive Assistants Achieve More Together" by Adam Hergenrother & Hallie WarnerEpisode Five: Randy Zuckerberg's "Pick Three" Rule

Navigating the Leap from Large Corporation to Small Business. In this episode, explore the transitional shift as a leader from big corporate to small businesses. Many small entrepreneurial businesses hire externally for executive roles, especially new positions that they add. This often means experienced candidates are coming from larger organizations, which means facing a sizable adjustment in culture and leadership style. Dive into the pros and cons, transition tips, and key considerations as a leader making this impactful move. Learn about compensation, career growth, flexibility, and the unique challenges and advantages of being a Second-In-Command in a smaller setting reporting directly to a founder. You'll hear all about: 00:29: An overview of the Pros and Cons of transitioning to a small business environment. 01:12: Explaining the differences in pay & benefits, and the unique compensation packages that you might find in small businesses.02:21: Career growth and professional development opportunities in entrepreneurial settings.03:43: Finding true flexibility in your leadership role.04:42: Shedding corporate mindsets to adapt to entrepreneurial companies, and how old habits might hurt you.06:22: Building for tomorrow, not for scale.07:10: Adapting to the pace and speed of working for a founder in a small business environment.08:16: The difference in budgeting cycles and decision-making.08:34: The unique impact and meaningful leadership role in smaller businesses.  Rate, review & follow on Apple Podcasts CLICK HERE TO LISTEN! OR WATCH ON YOUTUBE If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode.