Strategic Growth Podcast 2024

The Golding Group

The Strategic Growth Podcast features expert insights, interviews with thought leaders & business plan triage for entrepreneurs, funders & decision-makers. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group. Formerly known as the #NeoMarketing Podcast. read less

BusinessBusiness

Start Here

Startups And Rebrands with Shelter Ready!

Startups And Rebrands with Shelter Ready!

The best businesses have three main components: Solve a problem, offer a manageable solution and provide value above what is expected. Local startup Storm Check was launched with this in mind. After initial success, the founders recently went through a brand elevation to become Shelter Ready! full-service cleaning and prep. for storm shelters. Learn more at https://cleanmyshelter.com The decision to rebrand is always a tricky proposition, even more so when a company is only a year old and practically still in startup mode. But it’s worth the effort if the rebrand can make a big enough impact. Why the change, you ask? We listened to potential customer feedback and realized the previous name, Storm Check, needed clarification. Many mistakenly associated our services with storm shelter installation or storm chasing. We wanted a positive name that clearly conveyed the safety and peace of mind provided to families who utilize a storm shelter during severe weather. Shelter Ready! is embracing a brand identity that speaks directly to the core of what they do: preparing your shelter for whatever Mother Nature may bring. We also simplified the service packages from three tiers to one, reflecting our dedication to streamlining the customer experience. Now, with just one click, you can access comprehensive storm shelter cleaning and preparedness services conveniently available through the new and improved website CleanMyShelter.com. As part of our rebranding efforts, we’ve also refreshed our logo, opting for an umbrella symbol to represent shelter from the storm—a universal symbol of protection and safety. This new branding is visually appealing and reinforces our commitment to protecting your family, pets and neighbors during severe weather events. The idea started with a conversation about providing opportunities for veterans and helping keep Oklahomans safe during a storm. As residents of Oklahoma, the founders of Shelter Ready! know how important it is to have a safe, clean place to go at a moment’s notice. They are also grateful and proud of the servicemen and women who helped secure our freedom. They aim to employ veterans who have served our country and empower them to become leaders within the company across all levels. The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast

Episodes

Startups And Rebrands with Shelter Ready!

Startups And Rebrands with Shelter Ready!

The best businesses have three main components: Solve a problem, offer a manageable solution and provide value above what is expected. Local startup Storm Check was launched with this in mind. After initial success, the founders recently went through a brand elevation to become Shelter Ready! full-service cleaning and prep. for storm shelters. Learn more at https://cleanmyshelter.com The decision to rebrand is always a tricky proposition, even more so when a company is only a year old and practically still in startup mode. But it’s worth the effort if the rebrand can make a big enough impact. Why the change, you ask? We listened to potential customer feedback and realized the previous name, Storm Check, needed clarification. Many mistakenly associated our services with storm shelter installation or storm chasing. We wanted a positive name that clearly conveyed the safety and peace of mind provided to families who utilize a storm shelter during severe weather. Shelter Ready! is embracing a brand identity that speaks directly to the core of what they do: preparing your shelter for whatever Mother Nature may bring. We also simplified the service packages from three tiers to one, reflecting our dedication to streamlining the customer experience. Now, with just one click, you can access comprehensive storm shelter cleaning and preparedness services conveniently available through the new and improved website CleanMyShelter.com. As part of our rebranding efforts, we’ve also refreshed our logo, opting for an umbrella symbol to represent shelter from the storm—a universal symbol of protection and safety. This new branding is visually appealing and reinforces our commitment to protecting your family, pets and neighbors during severe weather events. The idea started with a conversation about providing opportunities for veterans and helping keep Oklahomans safe during a storm. As residents of Oklahoma, the founders of Shelter Ready! know how important it is to have a safe, clean place to go at a moment’s notice. They are also grateful and proud of the servicemen and women who helped secure our freedom. They aim to employ veterans who have served our country and empower them to become leaders within the company across all levels. The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast

4-Step Strategic Decision-Making Process

4-Step Strategic Decision-Making Process

A guide to being strategic, systematic and comprehensive in your decision-making. Today's episode provides a structural overview that anyone can use; just apply your situational details. You need to know four things before you begin the strategy process. • Know yourself • Know your audience • Know your value • Know your position This episode will provide you all the information you need to craft a strategy and plan for implementation, execution and measurement. You can be strategic, systematic, and comprehensive in your decision-making process. Insert the proper details depending on your organization, competition, audience and market. You now have all the tools to begin the process. For a more detailed discussion about utilizing strategic planning for your business decision-making process, please contact us.

How To Be Successful in Oklahoma Venture Capital with Rex Smitherman, President of i2E

How To Be Successful in Oklahoma Venture Capital with Rex Smitherman, President of i2E

Since 1998, i2E has been a trusted and accomplished partner in Oklahoma’s community and economy, working closely with business owners and leaders to develop and strengthen their ideas, scale their companies responsibly, launch successfully and ensure relevance. Our guest today is Rex Smitherman, President of i2E. He is responsible for providing leadership in strategic business planning, management of company operations, managing relationships with funding sources and supervising underwriting functions to support i2E investment funds. Smitherman has more than 25 years’ experience in community and economic development, and has worked with state and local governments, the federal government, local and national non-profit organizations, economic development organizations and some of the country’s largest corporations to grow Oklahoma’s economy. Smitherman is a wealth of knowledge and experience building successful companies, state agencies and economic ecosystems. https://i2e.org/ The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast

Bold Statement: Improve Any Business with Effectiveness and Efficiency

Bold Statement: Improve Any Business with Effectiveness and Efficiency

We're making a BOLD but true statement today to grab your attention but also offer you an opportunity to improve your business in specific ways that create sustainable success and profitability. The Golding Group can help you do just that. All you have to do is just ask, via this link: https://calendly.com/grow-with-us/fix-my-business There are two ways to create sustainable profitability in any business: Effectiveness and Efficiency. Both should be pursued simultaneously and continually with focus and consistency. How do you apply these techniques to your business? We're giving you an overview of this podcast today. Effectiveness: Get more with the same (or less cost) by doing what you do, just better. Using your budget as well as possible to get the outcomes you're looking for. Efficiency: Doing more with less effort or cost. Reducing waste, increasing speed, reducing sales or production cycles and creating opportunities for new or repeat business (most profitable). This episode will explain more about what these terms mean and how to apply them, but I can't tell you everything on the podcast. That's what professional consultations are for, so I can tailor that information to each business scenario. We will work through specifics when we meet to discuss your business. Click the special link above to schedule your FREE half-hour conversation. Let's work together to make your business a success. It’s essential to assess each business’s unique operations and identify specific pain points or areas of improvement to tailor the strategies accordingly. Regular monitoring, measurement and continuous improvement efforts are essential to ensure sustained effectiveness and efficiency gains. Listen/Stream/Subscribe/Watch the podcast at https://bit.ly/StrategicGrowthPodcast

Darrel Frater, Senior Associate at Serac Ventures Talks VC Day OKC

Darrel Frater, Senior Associate at Serac Ventures Talks VC Day OKC

Here's a cool idea: for one day, co-work with VCs in your ecosystem. Our guest today is Darrel Frater, Senior Associate at Serac Ventures talking about VC Day - OKC on Thursday, February 8th. This is an open event for VCs, LPs, and Founders interested in networking within a casual setting. The goal is to create a low-pressure environment for all participants while enabling access to the greater venture capital ecosystem. Listen to learn more and find out details about how you can participate and support this event. Guests can register at https://lu.ma/vcdayokc. Location: The Lume Event Space, 619 W Main St, Oklahoma City, Film Row Partnering Organizations: Serac Ventures, Stout Street Capital, Victorum Capital, Plains Ventures, Cortado Ventures, Crimson Prairie Ventures, Boyd Street Ventures Corporate Sponsors: Regent Bank Listen/Stream/Subscribe to the podcast at https://bit.ly/StrategicGrowthPodcast

The Best of the Strategic Growth Podcast 2023 (Part 2)

The Best of the Strategic Growth Podcast 2023 (Part 2)

Last year, we had so many amazing guests, insightful conversations and interesting topics discussed on the Strategic Growth Podcast. We kick off 2024 with part two (part one posted on 1/3/24) of the best clips from July to December). Guest appear in this order: • Jeanean Yanish Jones, Executive Director of Health Alliance for the Uninsured • Jonathan Dodson, CEO of Pivot • Professional Podcasting: Communication, Not Selling • Jeffery Barnett, Boston Safety & Compliance • Wine With Kelley McGuire • Ashley Coffey, Host of Coffey & Code Podcast • Capital Growth Support Services For Venture Investors • William Blake, CEO of Vesta Foundation Solutions and Unisonworx • Bryce Thompson, CORD Construction and CTB Group • Tim Priebe, CEO of Backslash Creative • Chelsea Luxen, CEO & Cofounder of ParaNano Wound Care The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast

The Best of the Strategic Growth Podcast 2023 (Part 1)

The Best of the Strategic Growth Podcast 2023 (Part 1)

We had so many amazing guests, insightful conversations and interesting topics discussed on the Strategic Growth Podcast in 2023. We kick off 2024 with a review of the best clips from January to June (Part 2 will cover July to December). Guest appear in this order: • Kitt Letcher CEO of the BBB-OKC • Alex Ruhter, founder of JackBe Drive Thru Grocery • Business Pan Triage with startup founder Zacharias Voulgaris • Hoang Lam, CEO of CMM Financial • Elizabeth Larios, Program Director at gBETA OKC • Kris Ward, author of best seller Win The Hour, Win The Day • Hannah Schmitt, founder of The Treasury OKC • Kyle Golding's "How To Write A Strategic Plan" presentation at The Treasury OKC • Chad Watts from Scars And Stripes Coffee • Major Ed Pulido from the Warrior For Freedom, Heart of a Lion foundation The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast

Medical Innovation with Chelsea Luxen, CEO of ParaNano Wound Care

Medical Innovation with Chelsea Luxen, CEO of ParaNano Wound Care

Biotech, nanotech and medical device development are rapidly advancing in Oklahoma. Chelsea Luxen, CEO of ParaNano Wound Care, is one of the innovators in these industries in the Sooner State. Her startup is a pre-clinical company founded in 2018 directed towards the development and commercialization of an advanced wound care product line called the Nanosheet™, a flexible nanofiber membrane that visually changes color when infection is detected all with no wires, batteries or cumbersome device. The progressive color change is easy to interpret (if it has turned green your wound is infected). Luxen is best known for her strong business sense and proven skills in business development and growth, administration and project management. She has co-founded three companies, each with license agreements to technology from institutions including the University of Central Oklahoma and the University of Manitoba. Luxen has developed numerous animal model proposals directed toward FDA clearance and worked closely with FDA consultants to develop regulatory strategies. The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast

The Rebranding Process with Tim Priebe

The Rebranding Process with Tim Priebe

Rebranding an existing business is not an easy task to be taken lightly, but when done right the benefits are worth the extra effort, attention to detail and dedication to the process. Our guest on episode 184 is Tim Priebe, CEO of Backslash Creative, which recently went through a multi-year rebranding process from T&S Online Marketing (since 2014) and the original launch name of T&S Web Design. The Backslash Creative team recently unveiled (still technically in transition) the major rebrand as part of their 20th business anniversary. https://backslashcreative.com We discuss the motivation to make the change, details of the rebranding process and the importance of doing everything as close to perfect as you can to make a rebranding effort worthwhile and ultimately beneficial. Priebe is also the Publisher of the Edmond Business online magazine and has written 5 books on web design, social media and digital marketing. The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast

People Over Projects with Bryce Thompson, CORD Construction and CTB Group

People Over Projects with Bryce Thompson, CORD Construction and CTB Group

"Every decision that I make as a business owner, I want it to be through the lens of people first. What's best for not just my people but also for the people we're working with and contracting with are trusting us by hiring us. What's best for them as well." - Bryce Thompson, owner of Cord Construction Services and Managing Partner of the Community Through Beer (CTB) Group. CTB Group includes The Patriarch in Edmond, Social Capital in downtown OKC, The Joinery in Bricktown, 1884 in Edmond and The Standard in Norman. Thompson was recently appointed to the new Oklahoma Workforce Commission, which was created to coordinate and align all the stakeholders in the workforce ecosystem within our state. He also strongly believes in the value of suits for every university student-athlete, specifically his alma mater, the University of Oklahoma. "If you put the people first, being successful comes easy. People over projects, people over profit, people over anything else." We discuss how to put people first for a successful business, getting past imposter syndrome to take on new challenges, managing multiple businesses in different verticals by empowering employees, knowing your why and the importance of feeling good about yourself to do your best work. CORD Construction https://www.cordcs.com/ CTB Group https://www.ctbokc.com/ @SoonersSuits https://twitter.com/SoonersSuits 🎤🎧 The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast

Systems of Success with CEO William Blake

Systems of Success with CEO William Blake

Our special guest for this episode is William (Will) Blake, CEO of Vesta Foundation Solutions & Unisonworx, President of Construct My Future Non-Profit and Business Consultant. We discuss developing systems, working with the right people, scaling up million-dollar businesses, starting over and how focusing on your vision keeps you on the path to success. https://www.vestafoundationsolutions.com https://unisonworx.com https://www.constructmyfutureok.org https://williamwalkerblake.com The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast

Capital Growth Support Services For Venture Capital

Capital Growth Support Services For Venture Capital

Venture Capital (VC) investing is more than just writing checks. VC firms, limited partners and individual investors offer support, connections and expertise to the startups and early-stage companies in their portfolios. To better support your investments, we have curated a specialized list of additional support services to assist essential business activities in key areas critical to VC firms and investors: Human Resources, Treasury Services, Strategic Planning, Audience Development, Fractional Leadership and Talent Recruiting and Retention. Listen/Stream/Subscribe to the podcast at https://bit.ly/StrategicGrowthPodcast Our Presenters: • Bobby Stewart, Business Performance Advisor at Insperity https://www.insperity.com/hr-solutions/capital-markets • Brad Willis, Friendly Neighborhood Banking Guy https://www.ffb.com/small-business/treasury-services • Kyle Golding, Entrepreneur, startup advisor and 2019-20 chairman of the Oklahoma Venture Forum https://thegoldinggroup.com/fractional-ceo • Corey Walker, reformed corporate recruiter at Ncite Partners https://ncitepartners.com This podcast is to introduce you to professional services for investment companies outside the standard legal, accounting and marketing support. Our goal is to provide information about new and different options you might not be aware of or currently utilizing. These services can add value to your offer sheets and increase the potential for success in your business portfolio. Please join us on Thursday, October 12th at The Verge OKC for networking, a brief presentation and direct conversations with our experts about capital growth support services specifically for VC firms, limited partners and venture investors followed by a Happy Hour at Oklahoma Craft Brewhouse sponsored by Insperity. Special thanks to our partner Kristin Garcia, Operations Director at The Verge OKC. RSVP for free at https://bit.ly/VCHappyHourOKC The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group. Subscribe, so you never miss an episode.

Embracing Emerging Technology featuring Ashley Coffey

Embracing Emerging Technology featuring Ashley Coffey

Special guest Ashley Coffey is host of Coffey & Code Podcast, CEO of Coffey & Consult startup and TEDx Speaker focused on bridging the gap between technology and people. She is an emerging technologies subject matter expert with over a decade of experience in the tech industry, including public, private and non-profit roles. She currently serves on the Advisory Board of the local non-profit Oklahoma Women in Technology and volunteers as a mentor in the OKC community for young women pursuing careers in technology. Previously, Ashley was an Emerging Technologies Librarian at the University of Oklahoma, Director of Technology at a local XR startup and Creative at Apple. Coffey & Code Podcast https://podcasters.spotify.com/pod/show/coffeyandcode Coffey & Consult https://www.coffeyandconsult.com Oklahoma Women In Technology https://okwomenintech.org The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast

Following Your Passion featuring Wine With Kelley

Following Your Passion featuring Wine With Kelley

Special guest Kelley McGuire is on a mission to make wine fun and enjoyable for all people, no matter their level of experience or knowledge. She started her private and/or virtual wine-tasting and consulting business Wine With Kelley as a response to her problem (untraditional availability) along with a passion for helping others better understand and enjoy wine. We talk about how all of her life and professional experience prepared her to formalize an idea, launch her startup and build a business model around her passion for wine tasting, education and collecting. We also taste a surprising bottle of wine as Kelley demystifies the process of learning how to approach, consume and enjoy wine no matter your taste or expertise. Learn more about Kelley and her business at https://winewithkelley.com/ The wine we sample is the 2015 Vina Coterro Reserva by Rioja DOCa in Spain. The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast

Preparation For Productivity with Jeffery Barnett, Boston Safety & Compliance

Preparation For Productivity with Jeffery Barnett, Boston Safety & Compliance

On this BONUS 5th Wednesday of the Month episode, Kyle Golding interviews Jeffery (Boston) Barnett, owner and Chief Consultant of Boston Safety & Compliance. He has a deep passion for ensuring that workers across all industries make it home safely at the end of their work day. Barnett, often called Boston for his East Coast accent, has extensive knowledge in occupational safety in the construction, oil and natural gas Industries. https://www.bostonsafetycompliance.com/ The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast

How To Be a Great Podcast Host or Guest

How To Be a Great Podcast Host or Guest

Tips and techniques for hosting or being a valued guest on podcasts. Special guest Casey Farmer, rookie podcaster and VP of Marketing at the BBB serving Central Oklahoma joins our podcasting veteran CEO Kyle Golding for a conversation about making the most of podcast as a host or guest. How to prepare, connect with audiences, create ROI and be collaborative via podcast. Everyone has a story to tell, so why not make it a marketing opportunity? Let's talk about it! The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast

Professional Podcasting: Communication, Not Selling

Professional Podcasting: Communication, Not Selling

Businesses should be utilizing podcasts to communicate without selling. Instead of going straight for the close, use podcasting to create trust, develop working relationships and build community around your brand. Who can take advantage of podcasting in 2023? Entrepreneurs, venture capitalists, business leaders, brands, small businesses, big businesses, professional organizations, community groups, non-profits and government agencies. We explain the why and how of podcasting for business communications and the right show format to fit each and every scenario. Mentioned in this episode: Golding Group Article: Producing A Brand Podcast https://thegoldinggroup.com/producing-a-brand-podcast/ The Saturday Morning Hustle Podcast https://saturdaymorninghustle.com/ The Oklahoma Venture Forum Podcast https://ovf.org/Podcasts The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast

Joyous Disruption with Jonathan Dodson, CEO of Pivot

Joyous Disruption with Jonathan Dodson, CEO of Pivot

Ten years ago, Jonathan Dodson traded his banking job for a regular seat at Elemental Coffee, hoping to figure out what to do with his career. Within ten months, David Wanzer asked Dodson to partner on redeveloping the Tower Theatre. Within eighteen months of that, Pivot went from concept to "real" business. Since then, Pivot has developed over $100MM in assets all within the OKC community and realized that development is just a means to be a part of human flourishing. Dodson follows the philosophy of "Joyous Disruption" as he leads Pivot into the future of OKC real estate development, community activism and cultural change. The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group. https://bit.ly/StrategicGrowthPodcast

Healthy Employees with Jeanean Yanish Jones, E.D. of Health Alliance for the Uninsured

Healthy Employees with Jeanean Yanish Jones, E.D. of Health Alliance for the Uninsured

Health employees are productive employees and contributing members of society. On this episode, we discuss the multitude of benefits that come from keeping our employees healthy through insurance coverage and the options employers and employees have for health insurance with special guest Jeanean Yanish Jones, Executive Director of the Health Alliance for the Uninsured nonprofit org. But we also learn so much more about mission-driven leadership, managing organizational expansion and work/life integration (not balance) from Jone’s professional, education (she’s a PhDc) and civic experience. We talk about HAU, Unite Us, United Way and her new role as a District Governor for Rotary International. The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group. https://bit.ly/StrategicGrowthPodcast

Empowering and Employing Veterans

Empowering and Employing Veterans

We’re discussing the immense value of employing Veterans for business owners, the country and the Veterans themselves with special guests Chad Watts, CEO of Scars and Stripes Coffee and Major Ed Pulido, Co-Founder of the John-Daly Major Ed Heart of a Lion Foundation. We discuss the value of teamwork, accountability and mission focus that Veterans bring to post-service careers and the resources for businesses that hire them.Scars and Stripes Coffee empowers Veterans to build their own business using our e-commerce platform and through direct-to-consumer sales via events. When you buy coffee from Scars and Stripes, you are buying from a Veteran and your purchase directly impacts the men and women who have served our country.2-time PGA Major Champion John Daly and Combat Wounded Veteran Major Ed Pulido, U.S. Army (Ret.) and Purple Heart recipient joined forces to make a major impact on the world of philanthropy. Both men know how important it is to have a great heart for America’s children, first responders and our nation’s Veterans.“Our goal is to help veterans become entrepreneurs. We feel like veterans are the most suited to become entrepreneurs. Think about their service: they go in scared to death, the military breaks them down and then builds them back up, and then they’re capable of taking on any enemy without a problem. They’re not afraid of anything. You give them the mission and the assets – failure is not an option.”Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast