Jan 12 2023
Engage, Educate and Empower – India’s Cheesiest Retail Story.
Sanjeev is a veteran spending almost 30 years in the FMCG industry. With rich experience in the food & beverage industry, for brands like Amul, Frooti, Godrej, Pillsbury, Umang & The Laughing Cow, he has transformed the sales culture in these organisations with new business models, or by way of entering new categories, segments, geographies and verticals.For him, customers always need to be at the centre for developing any new and differentiated products or targeted GTM strategies. That especially holds true for premium categories like cheese, where consumers’ purchase behaviour is impacted by the high price points and unfamiliarity of the category.On our next podcast on 'Engage, Educate and Empower – India’s Cheesiest Retail Story.' Catch Sanjeev as he shares some really innovative marketing and consumer engagement strategies that he deployed to make sure that more and more people try out and love the taste of The Laughing Cow cheese in India.
