Ground Breaking Podcast

Meister Media Worldwide

The Ground Breaking Podcast, brought to you by the Global Ag Tech Initiative and Meister Media Worldwide, brings forth voices from across the agriculture technology space to discuss trends, best practices and innovative ideas driving the industry forward in a rapidly changing world. Hosted by Heather Tunstall, Co-Chair of the Global Ag Tech Initiative and Corporate Content Director of Meister Media Worldwide, the podcast is released monthly. Learn more at globalagtechinitiative.com. read less
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How Public and Private Sectors Can Work Together to Reduce the FUD Factor
Mar 27 2024
How Public and Private Sectors Can Work Together to Reduce the FUD Factor
In the third episode of the Ground Breaking Podcast, Heather Tunstall interviews Joyce Hunter, Executive Director and Distinguished Fellow, Food, Agriculture & Health at the Institute for Critical Infrastructure Technology (ICIT), about how the ag industry can work with government organizations to ease the process of ag tech adoption. They discuss the Fear, Uncertainty, and Doubt (FUD) that many farmers have when it comes to AI, data usage and ag tech adoption in general, and the importance of educating, collaborating, incentivizing, and setting standards in a world where innovation is accelerating at a rapid pace.

Episodes

How Public and Private Sectors Can Work Together to Reduce the FUD Factor
Mar 27 2024
How Public and Private Sectors Can Work Together to Reduce the FUD Factor
In the third episode of the Ground Breaking Podcast, Heather Tunstall interviews Joyce Hunter, Executive Director and Distinguished Fellow, Food, Agriculture & Health at the Institute for Critical Infrastructure Technology (ICIT), about how the ag industry can work with government organizations to ease the process of ag tech adoption. They discuss the Fear, Uncertainty, and Doubt (FUD) that many farmers have when it comes to AI, data usage and ag tech adoption in general, and the importance of educating, collaborating, incentivizing, and setting standards in a world where innovation is accelerating at a rapid pace.
Untangling On-Farm Data for Clear Takeaways
Feb 29 2024
Untangling On-Farm Data for Clear Takeaways
In the second episode of the Ground Breaking Podcast, Heather Tunstall interviews Kevin Krieg, Business Development Manager at Intelinair, about on-farm data usage. They discuss how farmers are using data, ways they can improve decision-making, and how the industry can create seamless solutions for farmers through collaboration.
Marketing in Ag Tech: Best Practices and Tips for Reaching Your Audience
Jan 31 2024
Marketing in Ag Tech: Best Practices and Tips for Reaching Your Audience
In this episode, Heather Tunstall interviews Kathleen Glass, VP of Marketing at Aquaspy, about the unique challenges of marketing in the ag tech space. Learn tips on how to reach your audience in a variety of ways – even if you don’t have an on-staff marketing professional.