She Podcasts is a show about podcasting. The hosts are Elsie Escobar and Jessica "Jess" Kupferman. Host Jess is a marketing consultant and web designer. Elsie is an expert on podcast strategy.
When Jess was trying to start her marketing and web design business, she loved the idea of podcasting as a marketing tool. But she couldn't find shows that fit her niche. So, Jess decided to start her own. She joined a community of women podcasters and met Elsie. Together, they founded She Podcasts, a community for women. This show is a product of their collaboration.
As experts in the field, Jess and Elsie are always up to date on the latest trends. They gush over Jeremy Enn's survey to assess the effectiveness of a marketing strategy. They remind listeners that audience growth happens over time. Bigger podcasts grow less than small ones. One- or two-percent growth is still growth. The cohosts consider marketing budgets and how to maximize return on investment.
Many episodes are about gear and software. The hosts share their favorite teleprompters and webcams. They give an overview of the RØDE Streamer X, a console designed with YouTubers and podcasters in mind. Elsie worries that Apple's new OS will impact the usability of RØDE products. There's also plenty of advice about on-camera makeup and skincare.
Elsie and Jess feel excited about AI and how it can make their jobs easier. They explain how to incorporate Zoom's new AI tool into one's workflow. Descript is a free video editor that uses AI to clean up audio. Audio Hijack now has a text-to-speech function.
She Podcasts has valuable information for all podcasters, regardless of gender. People new to the field might find a treasure trove of good advice. Lovers of gear may find kindred spirits in the cohosts. Community-minded women might find a supportive home on the show.
Episodes