May 19 2023
13. How To Approach Marketing When Making A Pivot In Business
In this exciting episode, we explore the world of marketing and its essential role in transitions, pivots, and shifts. Listen in as we discuss the importance of conducting market research beforehand to understand the needs of the marketplace before launching a product or service. This crucial step can save time and energy on the marketing and sales front, as well as provide proof of concept to take to the marketplace. We also touch on the beta test approach to launching products and services, which can help eliminate resistance points and allow for valuable feedback from early users.
We dive into the stages of being in the pain of a problem, becoming problem aware, and solution aware. Discover how market research can help create a product based on real, valid data, and how to use this data to create compelling content. We emphasize the need to ask people about their lived experiences, struggles, and wishes, to gain a better understanding of the market and create products that people genuinely need.
Finally, listen in as we discuss how to use education and empowerment to build trust and relationships with potential clients. We talk about the importance of market research in knowing our clients’ needs and how to share case studies and testimonials to provide proof of concept. Moreover, we reflect on the importance of being specific in our marketing, as this will attract the right people to our product or service. Don’t miss out on this episode filled with valuable insights and tips for launching your next big idea successfully!