PODCAST

A Bot Too Far? Arts Marketing in the Age of Automation

Antony Pickthall and guests

Antony Pickthall is curious about how arts organisations are currently making the most of digital technologies and especially marketing automation.In A Bot Too Far? Antony interviews a wide range of arts marketers, marketing and audience development consultants, designers, technologists, artists, thinkers who are enthused, sceptical or somewhat undecided as to how marketing the arts can and should embrace more digital technologies. Of course right now many are focused on helping organisations survive the post-Covid 19 world.Each episode considers a different aspect of the thinking and the challenges behind what can be done to make arts marketing even more effective at reaching new audiences and staying relevant to those already engaged.
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Episode 9: Antony Talks to Soph McCormack-Gow from Supercool
Jun 13 2021
Episode 9: Antony Talks to Soph McCormack-Gow from Supercool
Soph McCormack-Gow works at the interface between web development agency, Supercool and their clients. In this episode, Soph talks about her work, her career to date and how she seems to have found the perfect role (for now) working in the world of web projects for arts and culture organisations.
Episode 9: Antony Talks to Soph McCormack-Gow from Supercool
Jun 13 2021
Episode 9: Antony Talks to Soph McCormack-Gow from Supercool
Soph McCormack-Gow works at the interface between web development agency, Supercool and their clients. In this episode, Soph talks about her work, her career to date and how she seems to have found the perfect role (for now) working in the world of web projects for arts and culture organisations.
Episode 8: Antony Talks to Liverpool Arts Marketer Sarah Ogle
Oct 29 2020
Episode 8: Antony Talks to Liverpool Arts Marketer Sarah Ogle
Antony chats to Sarah Ogle, Marketing and Communications Director for Liverpool's Everyman Playhouse theatres.
Episode 7: Antony talks to Adam Oldfield MD of Marketing Automation Company, Force 24
Oct 1 2020
Episode 7: Antony talks to Adam Oldfield MD of Marketing Automation Company, Force 24
Antony talks to Adam Oldfield, MD of Leeds based marketing automation company, Force 24, about what he thinks arts organisations need to focus on to create strong email and engaging campaigns.
Episode 6: Antony Talks to CRM Consultant Helen Dunnett
Sep 28 2020
Episode 6: Antony Talks to CRM Consultant Helen Dunnett
Antony talks to CRM and Audience Development consultant, Helen Dunnett who runs HD Consulting offering consultancy services to arts, culture and heritage organisations.
Episode 5: Antony talks to Lisa Baxter founder and Director of The Experience Business
Sep 17 2020
Episode 5: Antony talks to Lisa Baxter founder and Director of The Experience Business
Lisa Baxter FRSA runs her pioneering consultancy, The Experience Business and is known as an inspiring and creative thinker. A pioneer in bringing the practice of Design Thinking and Creative Problem Solving to the arts and cultural sector, she works with forward-thinking organisations here and abroad to re-imagine the arts experience offer for 21st century audiences.
Episode 4: Antony Talks to Karl Baxter, MD of Digital Agency, Stunn
Sep 8 2020
Episode 4: Antony Talks to Karl Baxter, MD of Digital Agency, Stunn
Stunn have carved out an impressive track record working with both arts and financial services clients from their HQ in Birmingham. MD, Karl Baxter talks about how their digital work impacts on arts organisations and what he sees as the challenges and opportunities of full embracing digital technologies.
Episode 3: Antony Talks to Artistic Director and Consultant Alan Dix
Aug 26 2020
Episode 3: Antony Talks to Artistic Director and Consultant Alan Dix
Less to do with arts marketing, this time Antony speaks to Bradford based Artistic Director and consultant, Alan Dix. Alan runs 509 Arts as well as being a board member or chair of various arts organisations, including Leeds Playhouse and Hull Truck.
Episode 2: Antony Talks to Consultant Helen Palmer
Aug 24 2020
Episode 2: Antony Talks to Consultant Helen Palmer
Antony's guest is audience development and destination marketing consultant, Helen Palmer. Helen co-runs two agencies, Palmer Squared and Creative Tourist Consults and adds her views on how well arts and cultural organisations work with digital technologies to deliver their marketing
Episode 1: Antony Talks to Arts Marketer Sam Freeman
Aug 24 2020
Episode 1: Antony Talks to Arts Marketer Sam Freeman
Sam Freeman is Communications and Giving Director at Theatr Clwyd in Wales. Antony talks to Sam about how his marketing planning is going at the moment and his own take on working with digital technologies.