Send us a Text Message.Explore the future of solar energy with Addison Houston, the entrepreneur behind FaithFunFuture!, a consultancy dedicated to innovative solar solutions. Addison shares his personal story, entrepreneurial journey, and the mission behind FaithFunFuture! and other green projects.In our quickfire "Start and Stop" segment, Addison provides practical tips for staying innovative, implementing effective GTM strategies, enabling successful appointment setting solutions, being customer-focused, and promoting your business through word-of-mouth.If you're interested in getting ahold of Addison or learning more about his business, you can visit their website. You can also follow Addison Houston on LinkedIn. This episode is packed with inspiration and actionable advice for anyone in the solar industry.Follow and chime in on LinkedIn.Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

Send us a Text Message.In this thrilling season finale of The Snoball Effect Podcast, we dive deep into the journey and results of The Snoball Effect and Studio Z, a local barbershop that has been at the center of our first season.Join us as we unveil the outcomes of their Snoball referral campaign, highlighting the successes and lessons learned. Todd allows us to get nostalgic, revisiting our most memorable and challenging moments throughout the season. From unexpected twists to heartwarming successes, this episode is a reflective look back at the impactful stories that shaped our journey.Don't miss our candid discussions on what makes a referral program successful and why Snoball's approach stands out.This episode isn't just a conclusion—it's a celebration of community, growth, and the art of referral done right. Tune in to discover the power of connections and why we're already looking forward to what's next with Snoball!Follow and chime in on LinkedIn.Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

Send us a Text Message.Chris Milone, the Chief Marketing Officer (CMO) at Best Egg, recently joined The Snoball Effect to talk about how to achieve authentic business growth. Best Egg was recently highlighted as one of the Top 3 Companies to Watch by Best Company (now Snoball) for its exceptional focus on customers, as evident in its investment allocation, level of employee training, and positive customer ratings.Podcast HighlightsWith over 20 years of experience in marketing and growing FinTech and other businesses, Chris discusses the importance of having a crystal-clear mission, building a great company culture, and prioritizing customer-centricity. Keep an ear out for the three key takeaways from the podcast to help you grow your business authentically.1. Define Your Mission and Know Your Customer.2. Foster a Positive Company Culture.3. Prioritize Customer-Centricity and Education.Follow and chime in on LinkedIn.Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

Send us a Text Message.The Snoball crew tackles the tech question as it relates to small businesses: if you were a small business, which tech would you need to grow?Introducing The Snoball Stack — a tech stack with everything from energy drinks and photography setup tips to professional SEO services and AI video tools. The crew worked hard to reach out to tech and service companies far and wide to get deals for Studio Z. This resulted in:- @filmlaab : a film collective with an offer for free photography setup guidance at Studio Z- @opusclip : a generative AI video editing platform that provided 5000 free upload minutes for Studio Z to help create awesome video content.- @BuckedUp : provided Studio Z with three boxes of energy drinks to hand out to customers.- @SIDO_DIGITAL : provided a free local SEO analysis with action items for Studio Z to tackle some low-hanging fruit and get ahead of the majority of their local competition.We also talk about a few other tools, like Canva, Davinci Resolve, and Hubspot for small businesses.Follow and chime in on LinkedIn.Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

Send us a Text Message.In a recent episode of the WOMM podcast, Adam Sidorczuk, founder of Sido Digital, shared his insights about SEO marketing. Podcast HighlightsAdam, a marketing and SEO expert, explores key topics such as optimizing site speed, crafting targeted content, and navigating the red flags when choosing an SEO partner. Improve Your Site SpeedIn-depth technical SEO involves tools and experience for proper analysis. However, Adam recommends taking action on one aspect of technical SEO that is easier to manage: page speed. He says, “Google and other search engines prefer websites that load fast. You can quite easily improve your page speed with free tools.”Two tools Adam recommends are Google Page Speed Insights and GTmetrix to analyze and improve page speed. Simply type in the website and get a full report of what is slowing the site down the most. Addressing issues like large image files is crucial for enhancing user experience and SEO.Adam also comments on what he sees affects most websites regarding page speed: huge images. According to Adam: “If you are not aware that large images slow down your website, then it's likely that you just use images from your camera and you don't really check what size they are. Then you end up with several megabytes of images on a single page, which make it so heavy that it loads endlessly.”A website with junk code or heavy images will bog things down and create a bad experience for the user. That’s why Google and other search engines reward sites that load as soon as they are accessed, emphasizing the SEO benefits of improved site speed.He also details how to amplify site content and a few important red flags to watch out for in SEO.About Adam and Sido DigitalAdam Sidorczuk is the founder and CEO of Sido Digital, a digital marketing agency based in Warsaw, Poland. At 31 years old, Adam has over 10 years of experience in marketing. Despite having a master's degree in international relations and a bachelor's degree in political science, Adam found his passion for marketing during his time at CD Projekt, a well-known Polish game company, where he experienced the excitement and impact of marketing on a large scale.Adam later specialized in SEO, finding a balance between hard skills like data analysis, creativity, and strategic thinking. After working in various roles, including at Just Eat Takeaway in the Netherlands, Adam ventured into entrepreneurship, founding Sido Digital.As the CEO of Sido Digital, Adam emphasizes a hands-on and collaborative approach with clients, focusing on strategic SEO, technical SEO, and content marketing. His agency specializes in working with scale-ups, startups, and focuses on specific industries, including health tech, ed tech, solar and renewable energy sources, and B2B SaaS. Adam's philosophy centers on being close to clients' businesses, understanding their goals, and delivering measurable results.Follow Adam on LinkedIn. Follow and chime in on LinkedIn.Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

Send us a Text Message.On this episode, we are joined by representatives from each department at Snoball to see what they can do to help Studio Z within their respective disciplines. We finally find out what Landon Taylor, our CEO, actually does here at Snoball (hint: we’re still not totally sure).We had Tori Barrington (Marketing), Benson Cluff (Dev), Caleb Moore (HR), Landon Taylor (CEO), Alex Knight (Sales), and Christian Jones (Operations) come on the pod to represent their departments to ask them “what would you do if you were forced to work for a barbershop for a day?”Follow and chime in on LinkedIn.Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

Send us a Text Message.On this episode, Zaxter, Jake, and TJ join The Snoball Effect gang to review what we’ve been up to, approve the marketing plan that we’ve put together, and kickoff the execution stage of this season.We’re excited to get the ball rolling with referrals, reviews, and video testimonials for Studio Z. And we’ll see which of our dumb supplemental marketing ideas win approval from Z and his team.Follow and chime in on LinkedIn.Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

Send us a Text Message.On this special episode of The Snoball Effect podcast, Kory Stevens joins Zaxter Cook in the barber chair to talk about Studio Z, entrepreneurship, and mental wellness.Kory shares incredible awesome ideas on how to differentiate the Studio Z product and improve their customer experience. He also gives Z advice on how to balance family life and happiness with his growing business.Follow and chime in on LinkedIn.Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

Send us a Text Message.In a recent episode of the WOMM podcast, Dorit Baxter, the CMO of Connect America, shared valuable insights on marketing and leadership. Connect America was featured on our 2023 Companies to Watch list for its continued enhancement in digital health and focus on expert senior leadership. With a wealth of experience, Dorit offers practical advice, shedding light on the creation of internal advocates, the significance of trusting marketing teams, and the art of reducing customer acquisition costs (CAC) through account-based marketing (ABM).Follow and chime in on LinkedIn.Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

Send us a Text Message.Levi Lindsay, CMO at Shyft, joins us in this very special episode  — the Snoball team tries their hardest to dissolve any semblance of marketing expertise by pitching the dumbest and most audacious marketing strategies they can come up with.Levi is kind enough to roll with the punches, offer improvements, and ultimately rate our ideas for Studio Z's barbershop.This is one for fans of puns, alliteration, and loud laughter.Follow and chime in on LinkedIn.Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

Send us a Text Message.The Snoball gang discusses our unique marketing funnel that focuses on customer relationships FIRST — Todd explains why he believes the traditional marketing funnel is bass-ackwards.We also talk about Studio Z's big ass-pirations.It's a big ass episode — trust us.Follow and chime in on LinkedIn.Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

Send us a Text Message.The Snoball team brainstorms ways to 2x customers and revenue in a 3-month timeline. Here are a few things they came up with: Referrals programs: We will use Snoball to automate Studio Z's referral outreach. This will also lead to reviews and video testimonials for Zaxter's business, which we'll then leverage for better SEO presence. They'll also suggest an in-shop referrals program "win this swag if you refer a friend" type of thing.Social strategy: Z's audience is everywhere, but LinkedIn could be a very interesting play for Zaxter. We'll help him establish a voice and presence on LinkedIn with thought leadership content. We'll also help Z develop a good post strategy for TikTok and Instagram.Design & Site Architecture: Make sure website ui is up to industry standard and that the architecture matches the desired customer journey and smooths out potential pain points.Content: in-shop content (the motorcycle dealership is a value add, so get some photos/videos of the location), hairstyle specializations and categories for site, lay the foundation of Z's digital course for barbers, etc.Events: balding business bros barbershop bbq (and like six more words that start with "b.") or some other event like that.CX/Relationship Nurturing - Use Snoball not only for referrals and reviews but also to nurture more meaningful relationships and experiences with customers - for example, a quick how-to on styling your hair the same way that Z and TJ styled it, automatically received via text after your first cut.SEO: H1s, title tag, meta descriptions, barbershop schema, reviews, listing sites, on-page content, & other shtuff.There's more to be done, but this is the beginning of our marketing plan for Studio Z. Follow and chime in on LinkedIn.Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

Send us a Text Message.The Snoball team meets with Studio Z to learn their business goals, opportunities for growth, and potential obstacles in our 3-month journey to help them grow.Zaxter (Founder of Studio Z) describes his mission to become a one-stop shop for men who care and details his dream of creating a "middle class country club."Additionally, Christian barely remembers the definition of ARR and Chad finds new ways to sound like he belongs on the podcast.Follow and chime in on LinkedIn.Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.