It's Great Business

Intracoastal Marketing and Strategy Group

It’s Great Business, sponsored by:

Intracoastal Marketing and Strategy Group.

Great Business = Great People!

Twice a month join Janice Burg-Levi, a globally known corporate business executive and CEO of Intracoastal Marketing and Strategy Group along with Pete McCormick aka Pete the Producer, digital marketing professional and all-around nice guy, as they interview some of the most inspiring and thought-provoking guests in business. During this short podcast, you will learn how top leaders have realized success in their business and professional lives. Whether you are at the beginning of your business career, at a mid-point and are ready for expansion, thinking about how to pivot to a new chapter or are looking for great career advice and energizing inspiration, this podcast is for you.

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Episodes

Interview with Lara Shackelford
Aug 15 2024
Interview with Lara Shackelford
Have you done a career checkup lately? Need some inspirational ideas? Check out this week’s It’s Great Business interview with Lara Shackelford. Lara is Chairman and Founder of Fidere.ai, a company whose mission is to rebuild genuine trust between businesses and their customers through intelligent AI-powered engagements. Lara brings over two decades of leadership in data and AI technologies and experience as a Chief Marketing Officer. She has served in a variety of marketing positions at some of the world’s most recognized companies that include Oracle, Marketo, Microsoft Bearing Point and IBM as well as at a selection of tech startups. During our discussion, Lara shares some great career stories and deeply personal thoughts about her career journey. When you listen to Lara’s stories about how her career at Levi Strauss coupled with grit ultimately led her to open doors into the world of tech marketing. Most importantly, she shares how having clear career goals will lead to success. When you listen, you will hear details about the importance of taking a periodic assessment of where you are in your career (not the title but the learning and development. She implores you to consider how taking risks can lead to great fulfillment. Want to hear more? Be sure to subscribe to It’s Great Business, available on your favorite streaming platform. If you would like to connect with Lara, she can be reached on LinkedIn at linkedin.com/in/larashackelford.
Interview with Scott and Ahsan from Onlinebizfromscratch
Apr 24 2024
Interview with Scott and Ahsan from Onlinebizfromscratch
Trying to figure out if you should take the entrepreneurial journey? On this week’sIt’s Great Business Podcast, you will hear from Ahsan Karim, who was an Accenturetraining professional and Scott Brenner, who had been an AT&T software engineer andtech program manager that it is possible to successfully move from corporatemanagement to becoming entrepreneurs who run their own business. Today, thisdynamic professional team runs Onlinebizfromscratch, a company that providesmasterclass, workshops, and courses to help aspiring entrepreneurs build profitableonline businesses.During our discussion, both professionals share the importance of finding the right partner who you can team with from either working on projects or even working with a like-minded business professional who you can brainstorm with. Most importantly, the professionals also emphasize that you have control over your career and that you must remember that you are not trapped in a job. So, if you are one of the many people who is considering a career and lifestyle change, now might be the time to get off the so called “track” and find your value.Want to hear more? Be sure to subscribe to It’s Great Business, available on your favorite streaming platform. If you would like to connect with Ahsan and Scott and perhaps ask them to help you find your value, they can be reached at onlinebizfromscratch.com. They are also offering It’s Great Business listeners a 20% discount with the promo code "Podcast" when you try an onlinebizfromscratch Master Class.
Interview with David Shriner-Cahn
Nov 28 2023
Interview with David Shriner-Cahn
Our It’s Great Business interview with David Shriner-Cahn, President of Tend Strategic Partners and the host of the business widely recognized podcast Smashing the Plateau is certainly one that that you will want to hear. If you are contemplating becoming an entrepreneur and need some motivation, David’s insights and advice may be the next best step for you. David, a Cornell University and Lafayette College as well as a Fulbright Scholar who attended Technion in Israel provides insights into how to bridge from a corporate career as an engineer to becoming an entrepreneur. During our discussion, Shriner-Cahn shares his personal story about figuring out how he  was able to control his own destiny by creating a mission for his business. It was simple, he shares, “to help corporate refugees learn how to do more of what they love and get what they’re worth.”  Today, David has achieved his mission through his noteworthy podcast Smashing the Plateau, recognized as a top business podcast by Forbes, Entrepreneur, and Inc Magazine and by creating a robust entrepreneurial community group that purposely shares strategy and advice to achieve business success.As you listen to David on the It’s Great Business podcast, words like Plan, Cultivate, Community and Connect will be used in the same sentence. So, if you are someone you know is looking for a way to love what you do and get paid what you are worth then be sure to tune into this discussion.And don’t forget to subscribe to It’s Great Business, available on your favorite streaming platform. If you would like to connect with David, he can be reached at smashingtheplateau.com.